Lead Generation Using Web 2.

0
Changing Dynamics of Web Research

Lead Generation Using Web 2.0

As our name suggests, our clients can expect solutions that are perfect and to the point. We take great care to ensure that our work quality exceeds client expectations.

Executive Summary
From the days of its infancy in the 1990s t he Internet has evolved and has now entered the phase commonly called Web 2.0. From the beginning the major use of the Internet has been to extract information in more meaningful ways. Yet it is a real challenge to extract credible and usable intelligence from the Internet, even in version 2.0. In this whitepaper, we will take a look at how lead generation has changed with changing web technologies.

www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d

Lead Generation Using Web 2.0

Web 2.0 The Social Layer

When the Internet was first being used, it acted in a manner analogous to the way we use public bulletin boards. We would post information for others to see and others would respond based on the information posted. Post 1999, all this changed. Each of the technology components that powered the Internet namely computers, network, programming technologies and uniformity of standards contributed to a boom that started in 1999. Self-published blogs, social networking websites, forums, virtual worlds all became possible once static pages ceased to be the norm. This social layer that now permeates the web is called Web 2.0. From the point of view of a business looking to gather sales intelligence, this socialization of the web is a boon. Today, every working professional leaves an Internet footprint. This information is disseminated via social network profiles, information aggregators, press releases, patent filings, and research papers. The vast majority of this data available is neither indexed by search engines, nor is it in a format that lends itself to easy analysis. It resides in the Deep Web and requires skill to extract.

Web 2.0 began with the rise of social networks like Friendster & Myspace

Accurate data validation is essential for web based information

Exploiting The Web

Many internet business models are built on the premise that the nature of the Internet is enough to sustain them. Examples of these models include web hosting services, social networks, ad-revenue based sites, affiliate marketing networks, online publishing houses and e-commerce sites. In the process of offering people a compelling reason to visit their website, a lot of information previously available in books is now online. Directory listings are one prominent example of this class. To exploit the web, a combination of crawlers that monitor www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d

Lead Generation Using Web 2.0

select websites, analysts capable of extracting data from online databases and a robust process for vetting & validating information is essential. Business uses for Internet based information include
Targeted advertising Identification of prospects for your services Identification of candidates for recruitment

A lead generation process that utilizes a mix of online and offline modes is very effective when we have a clearly defined target audience

Inbound marketing Financial Analysis Virtual meetings Competitive intelligence

Lead Generation at PPTS

Generating leads using purely offline approach is very hard work. It involves meeting people at their place of work or calling endless lists of numbers in search of one good appointment. Even if you do visit a lot of trade shows and exhibitions, aggregating the contact details and qualifying leads is a repetitive task that cuts into the time you have to make a sale. A lead generation process that utilizes a mix of online and offline modes is very effective when we have a clearly defined target audience. The process we follow while serving clients in the US and UK works like this.
Building a database of potential leads using advanced

web research
Identify the right target title within the organization Pre-Sales screen for imminent need of client services Present a compelling pitch to set a face-to-face

meeting
Schedule a meeting at a convenient time Profile the company so that the field salesperson has

the basic information required to make the sale.

www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d

Lead Generation Using Web 2.0

Social Media Marketing Support

Prior to Facebook & LinkedIn users on the Internet were largely anonymous and reaching out to them did not hold much business value

The unique contribution of LinkedIn and Facebook to the Web 2.0 is that they have made it common for people to maintain an online persona that closely resembles their real life selves. Prior to these networks, users preferred to keep their online activities anonymous. This change in end-user mindset has allowed companies to use the Internet as a medium to transact actual business. Companies actively use social media for every single phase of marketing process. At PPTS our social media marketing support services for the following
Identification of customer needs by monitoring social Identification of potential business opportunities based on long term web trends Enhancing a companys online presence by ensuring

media

up-to-date web listings

Monitoring the reputation of a company to ensure that

PR disasters are averted

Ensuring adequate engagement levels on company

pages maintained on social networks

Establishing the validity of information that we gather

by verifying the online presence

Build a funnel of leads by reaching to potential clients

on a personal basis The benefits of using social media marketing over traditional forms of marketing & advertising are
Return on Investment can be tracked effectively A proactive online presence prevents negative

business reviews
Building a sales team that works with leads from the

web increases organization flexibility.

www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d

Lead Generation Using Web 2.0

About Us
PPTS is an ISO 9001:2008 certified company. Our motto is Quality & Client Satisfaction over everything else. Point Perfect Transcription Services (India) Pvt. Ltd was founded in 2001. As the name suggests, the first IT enabled service that we provided was transcription. After witnessing over 200% growth in the first two years, we branched out into data mining and data analytics services for legal, financial and pharmaceutical clients. A decade later, PPTS enjoys an envious presence in clinical trials data management, legal intelligence, lead generation and business transcription.
Service Lines

Business Intelligence: We help our clients prosper in a competitive environment by providing customized market intelligence solutions

Data Mining & Analytics: We mine public domain sources to build customized databases. Dashboards with the appropriate tools allow us to provide up to date analytics. Business & Legal Transcription: We provide these services at competitive rates to clients in Australia, North America and Europe Industry Verticals
Legal Publishing Healthcare Medical Publishers eCommerce Financial Services

Visit our website www.pptservices.com

www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d

Lead Generation Using Web 2.0

Any comments relating to the material contained in this document may be submitted to: Point Perfect Transcription Services (India) Pvt. Ltd 7th Floor, Tower 1-A, India Land KGISL Tech Park Pvt. Ltd., CHIL SEZ, New Keeranatham Main Road, Keeranatham Village, Saravanampatti, Coimbatore - 641 035 or by email to: contact@pptservices.com

Copyright 2012 Point Perfect Transcription Services (India) Pvt. Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the copyright owners.

All trademarks are the property of their respective owners. All other brand, company, and product names are used for identification purposes only and may be trademarks that are the sole property of their respective owners.

www.pptservices.com

P o i n t P e r f e c t Tr a n s c r i p t i o n S e r v i c e s ( In d i a ) P v t . Lt d