Вы находитесь на странице: 1из 3

What is localization?

Localization is the process of translating and adapting both the content (text and style) and the presentation (graphical and technical components) of an EXISTING product according to the language and cultural characteristics of the target audience or region for which it is intended. Localization requires not only traditional translation skills but also technical expertise.

What about internationalization?


Internationalization is the process of designing and producing a NEW product that is culturally and technically universal.

At: http://www.btb.gc.ca/btb.php?lang=eng&cont=213 SLOGANS EDUCATION Michigan State University Advertising slogan: Advancing Knowledge. Transforming Lives. University of Liverpool Ad slogan: University of Liverpool. Investing in Knowledge. McMaster University, Canada Motto: McMaster University. Inspiring Innovation and Discovery. Dalhousie University, Canada Advertising slogan: Inspiring Minds. Colorado State University Advertising slogan: Knowledge to Go Places. Ohio Dominican University Marketing slogan: Open Minds. Creating Futures. Stanford University Advertising tagline: Grasp the forces driving the change. University of Minnesota Advertising slogan: Only at the U. Ryerson University, Toronto, Ontario, Canada Motto: Ryerson University. Wisdom. Applied. University of Wisconsin-Madison School of Business Tagline: Forward. Thinking. Oklahoma City University Advertising slogan: Where You're a Name, Not a Number. Bryant University, Smithfield, Rhode Island Marketing slogan:The character of success.

TRANSLATION SERVICES
viaLanguage, a full service translation and localization company Marketing slogan: viaLanguage. Say what you mean. Trusted Translations, English to Spanish translation agency Advertising slogan: Accurate. Fast & Reliable. Glagol Translation Group, Moscow, translation services for corporate customers Advertising slogan: Glagol. Beyond the language barrier. Interlingua, translation agency, Moscow, Russia Slogan: In the heart of communication. Language Masters, a translation company Motto: A new way to spell SUCCESS in all the world's languages. Eurasia Translations Inc, full range of language services, USA Tagline: Bridging the World by Breaking the Language Barrier. Linguistic Systems, a full-service translation company, USA Motto: Helping to communicate across language barriers. NetworkOmni, interpretation and translation services Ad slogan: NetworkOmni. Nothing gets lost in the translation.

BEAUTY
Max Factor makeup brand Advertising slogan: Max Factor. The make-up of make-up artists. Maybelline makeup brand Ad slogan: Maybe she's born with it. Maybe it's Maybelline. Bonne Bell brand, makeup for eyes, lips, face Tagline: BonneBell. Beautiful. Colorful. You. CoverGirl, line of products for face, lips, eyes and nails Marketing slogan: Easy Breezy Beautiful CoverGirl. Vital Radiance trademark Ad slogan: Revitalizing beauty for your changing skin. Barry M fashion cosmetics, UK Motto: Barry M. The most colourful name in cosmetics. Pupa brand, Italy, make up, make up sets Advertising slogan: Pupa. Non Conventional Beauty.

CONDOM
KamaSutra condoms Ad slogan: KamaSutra. For the pleasure of sensual living.

LifeStyles Brand Condoms Ad slogans: Proven Protection That Feels Really Good! Feel Good. Play Safe. (4 Play by Lifestyles) Trojan Condoms Tagline: Trojan. Pleasure you want. Protection you trust. Jimmie Hatz Condoms Motto: The Official Condom Of The Hip Hop Kulture. Durex Condoms Slogans: For a hundred million reasons (European campaign) Durex. Made to make you last longer. Better Shape, Better Sex. Once you try it you would never do without it. Good news for your sex life, bad news for beds. Durex. Crowdstopper. Sagami Condoms Slogan: Sagami. The improved polyurethane condom. Jontex Condoms Advertising slogan: Jontex. The safest. Jiffi Australian Condoms Slogans: The thinking man's condom. Real men do it in a Jiffi. Harmony Condoms, India Taglines: Try something new tonight! Harmony. Safe love. Okamoto, Japanese brand Advertising slogan: Okamoto. Super Fine! Manix, French condoms Slogans: The world's thinnest condom. Less latex, more sex (Manix 0,02) Joy Condoms, Brazil Advertising slogan: The safest love.

Вам также может понравиться