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more natural choice Stores stock a variety of deodorants and antiperspirants, but if youre concerned about the health

or environmental effects of using such products, there are alternatives. While some people are worried about common deodorant chemicals like parabens, formaldehyde and triclosan, most concerns focus on aluminum, the ingredient in antiperspirant that blocks pores and fights wetness. Aluminum is rumored to be linked to breast cancer and other diseases; however, the National Cancer Institute says this research is inconclusive. In addition to these potential health risks, aluminum mining is also destructive and polluting. If youre thinking twice putting such ingredients on your body, check out these natural deodorant alternatives. (Text: Laura Moss)

Deodorant soap is a cleanser formulated to help reduce body odor. While all soaps clean the skin, a deodorant soap is formulated to both kill and retard the growth of bacteria. By controlling bacteria, the deodorant soap acts to reduce the cause of unpleasant smells. Body odor is typically caused when perspiration comes into contact with bacteria that lives on the skin. The bacteria begins to consume the perspiration, breaking it down into bad-smelling byproducts. When someone uses deodorant soap to wash, the antiseptic ingredients kill bacteria that is already present and discourages its further growth. Deodorant soaps can be used all over the body to discourage bad and stale odors from forming as a result of sweating. The first deodorant soap, Royal Disinfectant Soap, was originally marketed as a general hygiene product. Developed at the turn of the 20th century, the soap was formulated using carbolic acid, a disinfectant commonly used in hospitals. The soap's ability to kill bacteria and other microorganisms was a selling point at a time when antibiotics were not available and infectious diseases were rampant. Eventually people became aware that soaps infused with disinfectants also had deodorizing capabilities, leading to a change in marketing strategy. Ironically, some modern day soap companies are now formulating deodorant soaps with additional antibacterial ingredients and marketing them as tools in the fight against illness and disease.
http://www.wisegeek.com/what-is-deodorant-soap.htm

HLL pushes Rexona deo in 5gm pack to induce trials


Namrata Singh

Mumbai, January 18: Hindustan Lever Ltd (HLL), the FMCG-giant, has made aserious attempt to grow the nascent deodorant market by introducing low-unitprice packs of Rexona deodorant at Rs 5.50 for 5 gm -- the lowest price for adeo stick product in the world.

The multinational is thus doing to the deodorant market what sachets did tothe shampoo market a decade ago. Sachets revolutionised the shampoo marketto a great extent, and these contribute about 70 per cent of the totalvolume of the shampoo market. The Rs 5.50 Rexona deo packs, which almost resemble the shaving blade packswhen displayed on a dispenser at the retail end, were in test market lastyear in the southern states of the country. HLL is now rolling out theproduct nationally backed with advertising on air and print which will bekicked off in mid-February 2000. Rural penetration of this pack size at this price point is inevitable, sayindustry experts, even though the company has not chalked out a specificrural plan at present. ``The launch of the Rs 5.50 packed Rexona deo sticks in the south last yearhas yielded a total volume of 30 million units being sold. This has exceededthe company's expectations,'' says HLL marketing manager Hemant Bakshi. HLL is a market leader in the Rs 72 crore deodorant market in India with abrand portfolio comprising Rexona, Denim and Pond's. The market size fordeos was estimated at 617 tonne in 1998. While HLL brands together accountedfor a 67.5 per cent share of the market, as of November 1999, the brandshares were: Rexona at 44.8 per cent; Ponds at 17.2 per cent; and Denim at5.5 per cent. The penetration of the deodorant market in India is just about 4 per cent,with the urban penetration pegged at 10 per cent. HLL was the first tocreate the deodorant category in India after sensing the growth potential ofthis sector in the years to come. Spreading the deo habit There were three major barriers which the company had to deal with to breakopen the category. One, that people would not easily admit body odour as aproblem they suffer from. Secondly, the problem was not being dealt with inthe right manner, as in, talcs were the usually accepted norm for gettingrid of bad odour. Finally, price was the main barrier with a normaldeodorant spray costing anywhere between Rs 80 to Rs 120 -- an ample one-timespend for the average Indian bourgeoisie. The company admits that while the first two barriers were easy to deal with,price was a critical factor. ``The introduction of low-unit price packs isnot a new phenomena for HLL. By doing so in the deodorant category, we havemade the product affordable to the large populace. However, as against inshampoos where a sachet is a convenient means of using a product and mostsachet users remain sachet users; in deodorants we expect the consumer toupgrade to using a larger pack size after testing the Rs 5.50 pack,'' Bakshisaid. HLL's logic thus is that a consumer who has not tried Rexona deodorant fornot wanting to spend a large one-time amount, could try the product categoryat this price level and later graduate to using a larger volume product ofthe brand. The company has also kicked off a massive sampling exercise forthe product to induce trials.

The company may even extend the benefit of a low-unit price pack to itsother deodorant brands, Denim and Pond's. However, there is no decision onthis at the moment. At present, Pond's and Denim come in 20 gm and 25 gm packs priced at Rs 21and Rs 25. The company is likely to take a marginal price increase in thelow-unit price product of Rexona to Rs 6 in the event of a rise in inputcosts at a later date. Copyright 2000 Indian Express Newspapers (Bombay) Ltd.
http://www.financialexpress.com/old/fe/daily/20000119/fst19089.html

Untouched by economic slump, perfume manufacturers in West Delhi steadily spreading fragrance
Astha Alang, ET Bureau Jul 23, 2012, 05.24PM IST Tags:

perfume manufacturers| Fragrance Industry| economic slump| Assocham

(By 2015, the fragrance industry) DELHI: In the face of a grim, slow-moving economy the Indian fragrance industry seems to be blooming. The Associated Chambers of Commerce and Industry of India (Assocham) recently painted a rosy picture for the industry in a recent report. By 2015, the fragrance industry is

poised to reach the Rs 10,000 crore-mark. And the perfume manufacturers of West Delhi have a fair share in the pie. Ads by Google

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"West Delhi's contribution to the fragrance market of the country is around Rs 2-3 crore per month," says Achyut Bhardwaj, director of Sanative Industrial Corporation - a company based in Naraina Industrial Area - which deals in mint oil, menthol oil and its raw materials. "We import these oils such as clove from countries like Madagascar and Indonesia and have a distillation plant in Bahadurgarh where the cleansing process takes place," says Bharadwaj. The company has big names such as, Baidyanath and Dabur in their clientele. "Our clients also include some paan masala companies which use these essences in their products," he adds. DELHI's CONTRIBUTION According to DS Rawat, secretary general, Assocham, the fragrance industry in Delhi is worth Rs 40 crore and the unorganised market accounts for about Rs 5 crore for the same. "While about Rs 3,700 crore is the overall worth of the fragrance industry in India, the unorganised market accounts for more than Rs 1,000 crore," says Rawat. The Assocham study states that the Indian deodorant and roll-on market is currently poised at about Rs 1,800 crore and is growing at about 55 percent annually. While, the perfume market is growing at about 30 percent and is currently poised at about Rs 1,500 crore, the roll on market's current size is a meager Rs 400 crore as only a handful of brands are operating in this domain. NOW THAT SMELLS GOOD! "Fragrance industry in India is still at nascent stage but its rising demand is largely driven by growing awareness and preferences amid strong Indian middle-class with high disposable incomes as they do not shy away from splurging on lifestyle products to look and feel good," says Rawat. He further adds that with grooming and personal hygiene fast becoming a part of peoples' accessory wardrobes, demand for fragrances is likely to escalate significantly. "Rising demand for fragrances from tier II and III cities is the real growth driver of this industry as a result companies are gradually shifting their focus from metros and exploring other markets and gearing to launch a range of affordable deodorants, perfumes and colognes during summers," says Rawat. For instance, Roadies - a deodorant by Karol Chemicals - is doing quite well. Rajeev Kumar, marketing manager of Karol Chemicals says, "A 100 ml bottle of this deodorant costs about Rs

200. The profit margin is between 25 to 30 percent," says Kumar, who has been with Karol Chemicals for the last 20 years. PRICE WARS With an increase in demand, the competition is getting tough. Saurabh Gupta, owner of Vanessa Incorporation that manufactures Vanessa deodorants for women says: "In this industry a lot of players have left the market and hence, made space for new players. Due to competition, manufacturers have to bring down their retail price. These days, if a deodorant was first being sold for Rs 200, it is now being sold for Rs 195. It is a case of price war." Based out of Pusa Road the company blends their own compounds to create fragrances. Ads by Google

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OVERCOMING CHALLENGES With the retailer's margin being between 15 and 35 percent, Gupta further adds that there's tough competition in the fragrance industry. Untouched by the 'Axe-effect', there are manufacturers who still stick to making traditional perfumes known as attar. Rajesh Sharma, owner of Naraina-based Chander Kaala Perfumery Company says that despite the high competition they continue to manufacture attar in fragrances like rose and jasmine. "Our attar is priced between Rs 20 and Rs 150. We procure our raw materials from Kannauj and our finished products are exported to South Africa, Russia and some Arab countries," says Sharma. Established in the 1960s, Chander Kaala Perfumery has an automated plant and hence requires less manpower. "We maintain quality standards for our products as we get our fragrant oils tested from recognised government labs," adds Sharma. On the other hand, Kumar of Karol Chemicals does not feel the competition as they target the middle-income group and not people who go for high-end perfumes. "We don't feel the competition from big international brands as we manufacture quality products and sell them in 15 states of India. We have customers who buy our products and they are mostly from middle income group," he says. A major problem that the fragrance industry is now facing is that of counterfeit products. "The government should set up recycling units for aluminum cans, which are used for packaging. Empty bottles can be recycled and the aluminum can be used again for making these deodorant bottles," he says. Ads by Google

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If Youre Nervous, Deodorant Makers Have a Product for You


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By ANDREW ADAM NEWMAN Published: February 16, 2009 IT is a recurring motif in deodorant advertisements that no matter how stressful the situation sprinting to jump onto the ferry as it pulls away from the dock, pointing to a chart during the big sales presentation the product keeps you dry and fresh. Enlarge This Image

A commercial for Secret Clinical Strength, set at a wedding reception, took a direct approach. Enlarge This Image

A print ad by Leo Burnett for Secret Clinical Strength. So it is perhaps fitting that even as everyone else is sweating bullets during this economic downturn, major deodorant brands are actually experiencing a bump in sales, thanks to recent introductions of stronger clinical formulations, which can cost more than twice as much as conventional deodorants. An article in the Dec. 1 issue of the trade magazine Supermarket News reported that although the antiperspirant industry had stagnant growth in the last decade, clinical-strength antiperspirants were exuding the sweet smell of success. In 2008, revenue in the $1.2 billion deodorant category increased every month compared with a year earlier, except in December when revenue was down by less than 1 percent, according to Information Resources Inc., a market research company whose data excludes Wal-Mart. Secret, the brand for women that is owned by Procter & Gamble, started the trend early in 2007 when it introduced Secret Clinical Strength, which has the same active ingredient as the original Secret aluminum zirconium trichlorohydrex in a concentration that is 25 percent higher (20 percent concentration versus 16 percent). But the increase in the active ingredient is nothing compared with the increase in Secret Clinical Strengths retail price, which averages about $8.50, more than double the original formulas price, about $3, according to Information Resources. Based on the success of Secret Clinical Strength, P.&G. subsequently introduced clinical strength versions of its Gillette and Old Spice deodorants; a competitor, Unilever, added clinical strength versions of its Degree, Dove and Suave brands; Church & Dwight added a clinical Arrid Ultima; the Dial Corporation added a Dry Idea Clinical; and Innovative Brands added a Sure clinical version.

Companies are charging significantly more for the clinical versions than for regular formulas. It seems that even consumers for whom money is increasingly tight are so mortified at the prospect of what marketers call a sweat event that they are happily paying extra. Kevin Hochman, marketing director in P.&G.s deodorant division, said company research indicated that 25 percent of women consider themselves heavy sweaters; among both sexes, about 35 percent experience at least one weekly sweat event, defined as feeling underarm wetness (whether or not anyone else notices), he said. What were finding is that even though people are using antiperspirant, the products were not meeting the adequate level of protection based on their bodies chemistry, Mr. Hochman said. When Secret Clinical Strength was introduced, it was enclosed in a package, to cast it as a more upscale product like a face lotion and to allow adding instructions; for example, application before bedtime instead of in the morning is recommended. (Reapplying after the morning shower is optional but not necessary.) Lisa J. Pieretti, executive director of the International Hyperhidrosis Society (hyperhidrosis is the medical term for extreme sweating, which afflicts an estimated 3 percent of the population), said that antiperspirant, paradoxically, relies on perspiration to work: perspiration draws the active ingredient into the sweat gland, and plugs form to stem more perspiration. While sleeping, Ms. Pieretti said, people sweat only slightly, which encourages a real nice plug to form; apply it in the morning, however, then run to catch the bus, and the sweat may dilute and divert the active ingredient. Though merely a matter of physiology, perspiration is, of course, freighted with social stigmas. The hyperhidrosis group, which receives financing from dermatologists and Procter & Gamble, commissioned a Harris Poll: 66 percent of respondents, asked what they associate with others visibly sweating, thought that the sweat-sopped were nervous. Forty-nine percent assumed they were overweight or unfit. So Ms. Pieretti said she was not surprised that even in this economy, consumers were paying more for clinical strength products. If Im paying four more dollars for Secret Clinical Strength, which will last me maybe three months, I wouldnt mind paying a little more for it for better protection, Ms. Pieretti said. At least Id have the confidence that Im not going to go to a job interview and have huge sweat stains under my arms, which will make people perceive that Im nervous or lying or I dont know what Im talking about.

Secrets first television ad for the product, which ran for 18 months, featured three bridesmaids in sleeveless dresses at an outdoor reception whose antiperspirants are overtaxed, each regarding her armpits nervously, and one even noticing a wet spot under her arm, a pointed image in the generally more euphemistic deodorant pitch. We have not shown pitting out before its the most overt weve ever been, said Becky Swanson, the creative director for Chicago-based Leo Burnett USA on the Secret account, adding that the spots humor seemed to give it leeway. The commercial ends when the bride throws the bouquet, but the bridesmaids are too self-conscious to raise their arms to catch it. Mr. Hochman, of P.&G., said its high-octane Secret, Gillette and Old Spice products were engendering great loyalty, with the rate of repeat buyers as much as 2.5 times that of its standard deodorants. Although sales of several of the clinical strength deodorants are brisk, only Secret has cracked the 10 top sellers, ending 2008 in the fifth spot with a 4.25 percent share of the market, according to Information Resources. The primary marketing target of Unilevers clinical deodorants Degree, Dove and Suave are the 25 percent of consumers who, according to company research, consider themselves excessive sweaters, said Kevin George, general manager of the companys deodorant and hair care divisions. But Mr. George added that consumers less prone to perspire gravitate to the products if they have an absolute cannot-fail situation like a woman getting married or going to a big event in a sleeveless dress so the product has to perform for them. Although deodorant unit sales were down in 2008 from the previous year, revenue was up because of the success of the higher-priced products. Like others in the industry, Mr. George said he was heartened to be marketing the new deodorants; since more than 90 percent of United States households already use deodorant, the pool of new customers is shallow. Unless we get people to grow a third arm, theres limited potential, Mr. George said. More Articles in Business A version of this article appeared in print on February 17, 2009, on page B3 of the New York edition. Try unlimited access to NYTimes.com for just 99. SEE OPTIONS what's this? Ads by Google Sell Your Timeshare Now. We Buy Timeshares. Does Your Timeshare Qualify? TimeshareLuxury.com

Fiama Di Wills

The Fiama Di Wills Experience

In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels, bathing bar and face and body Talc. The Fiama

Di Wills range combines the goodness of nature and science, providing gentle and effective care. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre, leveraging the expertise of International product formulation specialists. The fragrances, aesthetics and packaging have been developed in collaboration with European specialists. Fiama Di Wills products are targeted at the young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.

Fiama Di Wills Hair Care Range

Fiama Di Wills Skinsense Bathing Fiama Di Wills Shower Gels & Shower Bar Gel Bars

Fiama Di Wills Face and Body Talc has been introduced in a variety of exotic, international fragrances. The product range is enriched with the unique Enviro Defense Complex that protects the skin from the damaging effects of the sun. Fiama Di Wills Swiss Soft is for sensitive skin and helps reduce skin irritation and soothes the skin. Fiama Di Wills European Lite promises to reduce skin oiliness and its fragrance is as refreshing as the European Air. Fiama Di Wills Australian Care in Sun combats UV rays and gives the confidence to celebrate sunshine, while protecting the skin and leaving it fragrant.

Fiama Di Wills Face and Body Talc Fiama Di Wills Men

Fiama Di Wills Men's bath care range is enriched with Sea Minerals and Blue Lotus extracts . It keeps one rejuvenated and re-energized all day long. Voted "Product of the Year" the shower gel is the perfect kick start to the day and night - making one feel confident and enhancing the looks even more.

Fiama Di Wills Men The main things recommended to avoid are aluminum in deodorants (linked to Alzheimer's) and all antiperspirants in general (they clog pores and interfere with the body's natural functions), but there are many natural deodorants available at health food stores today that are safe, inexpensive, and easy to use. Try Whole Foods or a local co-op. http://answers.yahoo.com/question/index?qid=20080430070736AAfxdgq rsdays Plantation' is very good, as is "Crystal" (I believe they are starting to sell healthier deoderants in pharmacy's and target now) look for anything that does not have "parabens, aluminum chloride, sodium lauryl sulfate, propylene gylcol" in them. you can make your own by combining a bit of water to apple cider vinegar or lemon and rubbing it on your armpits(with a cotton pad/ball) go to this website about more ingredients and toxic things to avoid http://answers.yahoo.com/question/index?qid=20070630211003AAyEM7e

Natural Deodorants and Antiperspirants


February 26, 2008 by Stephanie Evans 65 Comments

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Whether we like it or not, it is part of our culture: we are perceived in part by how we smell. Since the bodys natural process of cooling itself involves sweating, perspiration is an essential part of its natural functioning. Thus, most of us use deodorants, which neutralize the smell of perspiration, or antiperspirants, which minimize body odor by blocking sweat from escaping through underarm pores onto the surface of the skin.

Most conventional deodorants and antiperspirants contain several ingredients linked to serious

health effects, from Alzheimers disease to virulent cancers. Since deodorants and antiperspirants are designed to stay on our bodies for hours, this allows the potential for more harmful chemicals to be absorbed through the skin. While natural options are available, many people have lodged complaints about the inadequacy of natural deodorants to adequately mask body odor. There is now an abundance of alternative optionsmany improved upon since their initial introduction several years agothat may inspire you to think again about incorporating natural deodorants into your body care regime. Many of these new natural body products can protect you from exposure to unnecessary, harmful ingredients and still leave you smelling fresh and feeling confident.

The Physiology of Perspiration

The apocrine glands are the reason that underarm perspiration smells stronger than the sweat

secreted by the rest of the body. The two types of sweat glands that cover the human skin are:

apocrine, or scent, glands located only in the armpit, ear, navel, nipple, and genital regions eccrine glands do the work of regulating the bodys temperature by secreting a watery sweat over the skin. This sweat quickly evaporates and keeps the body cool.

In hot weather or under stress or hard exercise, excessive perspiration exceeds the rate of evaporation. Sweat produced by the eccrine glands does not contribute to body odor because eccrine sweat contains no substances that are attractive to bacteria. Apocrine sweat, on the other hand, contains organic compounds that are quickly populated by bacteria on the surface of the skin. This bacterial activity is what produces underarm odor.
What is the Difference Between Antiperspirants and Deodorants?

Antiperspirants work by clogging, closing, or blocking the pores with aluminum ions so they cannot release perspiration. Aluminum is a hazardous material that the FDA allows to be added to body care products in regulated amounts. There is no proof that these regulated amounts of what is essentially poisonous to the human body are actually safe. Arguments against the use of aluminum emphasize the fact that aluminum accumulates in the brain over time and may contribute to Alzheimers disease and breast cancers. Recent studies on the effects of aluminum and the dangers of antiperspirant usage suggest that it travels more easily into the lymphatic system when underarms are shaved. Your antiperspirant label may list aluminum as:

aluminum chlorohydrate ammonium aluminum sulfate

potassium aluminum sulfate aluminum zirconium tetrachlorohydrex gly

Aside from aluminum, most antiperspirants also contain parabens, antimicrobial agents derived from toluenea toxic petrochemical derivative. Some evidence suggests that repeated exposure to toluene may contribute to hormone disruption. Thirteen research studies performed since 2000 have shown that various types of parabens act like estrogen in living tissue. Estrogen is known to drive the growth of cancerous cells. Some people with sensitive skin have an allergic reaction to parabens, which results in a skin condition known as contact dermatitis. Antiperspirants also have harsh astringent salts containing metals that can cause granulomas (small, itchy bumps) on underarm skin. Deodorants work by:

neutralizing the smell of the perspiration mixed with bacteria antiseptic action against that bacteria

Deodorants are more healthy than antispirants because they dont interfere with perspiration, but many conventional brands contain harsh, potentially toxic ingredients that should be avoided. Deodorant ingredients to avoid include parabens, all forms of aluminum, and the following substances:

Propylene glycol: a penetration enhancer that absorbs quickly through the skin and which has not been fully investigated for carcinogenic potential. Talc: classified as a carcinogen by the International Agency for Research on Cancer if it contains asbestiform fibers, which are unregulated in cosmetic grade talc.

Steareth-n: (n may be any number, say 100), may be vegetable derived but is processed with ethylene oxide (ethoxylated), a known human carcinogen. Triclosan: an antibacterial found in deodorants and soaps. It has an astounding ability to create resistant bacteria.

Ammonium alum is a prevalent natural compound that cannot be absorbed into the skin and doesnt clog pores the way aluminum chloride does. While it doesnt kill the bacteria or stop perspiration, ammonium alum inhibits bacterial growth that causes odor. It is the primary ingredient in deodorant crystals, a safe and effective alternative to antiperspirant and commercial deodorants.
Environmental Impact of Conventional Deodorants

Showering washes our deodorants and antiperspirants down the drain, introducing known or suspected toxins into our nations waterways. Octoxynol compounds, otherwise known as alkylphenol ethoxylates (APEs), are found in deodorants, antiperspirants, and bodies of water. These chemicals are slow to break down and have been shown to disrupt the endocrine systems of fish, birds, and mammals. The process of mining aluminum used in antiperspirants destroys the landscape, pollutes water, and consumes vast amounts of electricity. According to Lester Browns Eco-Economy: Building an Economy for the Earth (Norton,2000), each year the aluminum industry consumes as much electricity as the entire continent of Africa.
Alternative Options

Its up to you, conscious consumer, to choose the best and safest product for your body. Before you buy any deodorant or product that goes on your skin, always read the ingredients. Eschew conventional antiperspirants altogether and opt instead for hypoallergenic, paraben-free, and aluminum-free deodorant. Choose deodorants with ingredients like:

Vegetable glycerin Charcoal

Vinegar Baking soda Algae extracts Green tea Aloe vera gel Natural preservatives like bioflavanoids and lichen Essential oils

http://greenlivingideas.com/2008/02/26/natural-deodorants-and-antiperspirants/ http://www.thecrystal.com/

http://www.forbes.com/sites/greatspeculations/2012/06/29/unilever-doubles-down-on-boomingindian-personal-care-market/

his market research report includes the following:

Beauty and Personal Care o Baby and Child-specific Products Baby and Child-specific Hair Care Baby and Child-specific Skin Care Baby and Child-specific Sun Care Baby and Child-specific Toiletries Baby Wipes Nappy (Diaper) Rash Treatments Medicated Baby and Child-specific Products o Bath and Shower Bar Soap Bath Additives Bath Foam/Gel Bath Oil/Pearls Bath Salts/Powder Other Bath Additives Body Wash/Shower Gel Intimate Hygiene Intimate Washes Intimate Wipes Liquid Soap Talcum Powder o Colour Cosmetics Eye Make-Up Eye Liner/Pencil Eye Shadow

Mascara Other Eye Make-Up Facial Make-Up Blusher/Bronzer/Highlighter Foundation/Concealer Powder Other Facial Make-Up Lip Products Lip Gloss Lip Liner/Pencil Lipstick Other Lip Products Nail Products Nail Polish Nail Treatments/Strengthener Polish Remover Other Nail Products Deodorants Deodorant Creams Deodorant Pumps Deodorant Roll-Ons Deodorant Sprays Deodorant Sticks Deodorant Wipes Depilatories Hair Removers/Bleaches Women's Pre-Shave Women's Razors and Blades Fragrances Premium Fragrances Premium Men's Fragrances Premium Women's Fragrances Premium Unisex Fragrances Mass Fragrances Mass Men's Fragrances Mass Women's Fragrances Mass Unisex Fragrances Hair Care 2-in-1 Products Colourants Conditioners Hair Loss Treatments Perms and Relaxants Salon Hair Care Shampoos Medicated Shampoos

o o

Standard Shampoos Styling Agents Men's Grooming Men's Shaving Men's Post-Shave Men's Pre-Shave Men's Razors and Blades Men's Toiletries Men's Bath and Shower Men's Deodorants Men's Hair Care Men's Skin Care Oral Care Dental Floss Denture Care Mouth Fresheners Mouthwashes/Dental Rinses Tooth Whiteners Toothbrushes Manual Toothbrushes Power Toothbrushes Battery Toothbrushes Battery Toothbrush Replacement Heads Battery Toothbrush Units Electric Toothbrushes Electric Toothbrush Replacement Heads Electric Toothbrush Units Toothpaste Oral Care Excl Power Toothbrushes Skin Care Body Care Firming/Anti-Cellulite Body Care Premium Firming/Anti-Cellulite Body Care Mass Firming/Anti-Cellulite Body Care General Purpose Body Care Premium General Purpose Body Care Mass General Purpose Body Care Facial Care Acne Treatments Premium Acne Treatments Mass Acne Treatments Face Masks Premium Face Masks Mass Face Masks Facial Cleansers Liquid/Cream/Gel/Bar Cleansers

o o

Premium Liquid/Cream/Gel/Bar Cleansers Mass Liquid/Cream/Gel/Bar Cleansers Facial Cleansing Wipes Premium Facial Cleansing Wipes Mass Facial Cleansing Wipes Facial Moisturisers Premium Facial Moisturisers Mass Facial Moisturisers Lip Care Premium Lip Care Mass Lip Care Anti-Agers Premium Anti-Agers Mass Anti-Agers Toners Premium Toners Mass Toners Hand Care Premium Hand Care Mass Hand Care Sun Care Aftersun Self-Tanning Sun Protection Sets/Kits Premium Cosmetics Premium Baby and Child-specific Products Premium Bath and Shower Premium Colour Cosmetics Premium Eye Make-Up Premium Facial Make-Up Premium Lip Products Premium Nail Products Premium Deodorants Premium Fragrances Premium Men's Fragrances Premium Women's Fragrances Premium Unisex Fragrances Premium Hair Care Premium Skin Care Premium Body Care Premium Firming/Anti-Cellulite Body Care Premium General Purpose Body Care Premium Facial Care Premium Acne Treatments Premium Face Masks

Premium Facial Cleansing Wipes Premium Facial Moisturisers Premium Lip Care Premium Liquid/Cream/Gel/Bar Cleansers Premium Anti-Agers Premium Toners Premium Hand Care Premium Sun Care Premium Sets/Kits Mass Cosmetics Mass Baby and Child-specific Products Mass Bath and Shower Mass Colour Cosmetics Mass Eye Make-Up Mass Facial Make-Up Mass Lip Products Mass Nail Products Mass Deodorants Mass Fragrances Mass Men's Fragrances Mass Women's Fragrances Mass Unisex Fragrances Mass Hair Care Mass Skin Care Mass Body Care Mass Firming/Anti-Cellulite Body Care Mass General Purpose Body Care Mass Facial Care Mass Acne Treatments Mass Face Masks Mass Facial Cleansing Wipes Mass Facial Moisturisers Mass Lip Care Mass Liquid/Cream/Gel/Bar Cleansers Mass Anti-Agers Mass Toners Mass Hand Care Mass Sun Care Mass Sets/Kits

Home Asia, Beauty and Personal Care, Video Beauty and Personal Care in India

November 23, 2010


Beauty and Personal Care in India

Virginia Lee, Senior Research Analyst at Euromonitor International, gives a detailed overview of the beauty and personal care industry in India. Lee explains that by 2050, India is expected to become the most populous country in the world with a population of 1.75 billion. India's economy has been boosted by:

Strong foreign direct investment Rising urbanization Rising incomes

However, India also faces its fair share of challenges:


Poor infrastructure Limits on foreign investment Weak educational system

India's beauty and personal care industry is steadily growing, with a period growth of 12% in 2009, much higher than the overall global industry which was 4% in 2009. Due to lower income levels, Indian consumers are spending more on basics in beauty and personal care, such as:

Bar soap Oral care products

India's beauty and personal care market is expected to grow by 50% from 2009-2014. This is due to:

Rising affluence Greater awareness of personal image & hygiene

Watch this video on


http://www.livemint.com/Companies/hjSslsnmdOqF7vyL6W8hvO/Soap-cos-see-shower-gels-and-bodywash-as-next-big-segment.html http://articles.economictimes.indiatimes.com/2010-11-12/news/27629303_1_personal-care-hair-caregrooming-market http://articles.economictimes.indiatimes.com/2012-08-17/news/33249614_1_soaps-market-lifebuoysudhir-sitapati http://beauty.indobase.com/body-care/deodorants-liquid-soaps.html

http://www.slideshare.net/ResearchOnIndia/personal-care-market-in-india-2012-sample http://articles.economictimes.indiatimes.com/2012-01-11/news/30616150_1_rural-marketsconsumers-in-smaller-towns-low-prices http://www.business-standard.com/article/companies/personal-care-industry-set-to-grow-15-in-fiveyrs-111120400039_1.html http://www.thehealthgladiator.com/12-reasons-not-to-use-deodorants-2/

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