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True/False Questions 1. Marketing strategies that are highly successful in the United States may be ineffective in other cultures and countries. Page: 431 (Opening vignette) 2. People from different cultures are different and do things differently, but people within a single culture are the same. Page: 432 3. One of the key ways that people in the United States can better relate to other cultures in the world is to communicate to other cultures how they can change how they are doing things so that they can be as good as the American ways. Page: 432 4. Managers often need international experience if they want top-level jobs. Page: 432 5. It is valid to assume that an African American manager has more expertise on the topic of diversity than her white counterpart. Page: 433 (Boxed Feature) 6. U.S. retailers who expand globally become successful primarily because they are able to convince local customers to purchase to the same products that are sold in the United States. Page: 433 7. Cultural differences exist among people in different regions of the United States. Page: 434 8. Diversity is important only for businesses dealings with people outside of North America. Page: 434 9. Race, ethnicity, age, and religion are all sources of diversity.
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83. When doing business in Japan, which person in a group would look most authoritative to the Japanese? A) The oldest person B) The heaviest person C) The tallest person D) The best dressed person Page: 443 84. Penny, a 60-year-old administrative assistant, accompanies two male executives in their mid-30s to Japan. Penny is taken aback when the young Japanese manager with whom they are meeting initially addresses all his remarks to her, though she is the lowest-ranking member of the team. Which of the following is the MOST plausible explanation for this happening? A) The Japanese executive had previously been offended by the other members of the group. B) Japan is a matrilineal society that values the contributions of women more than men C) In Japan, younger people defer to older people. He may have assumed initially that Penny was the leader of the team. D) The Japanese executive wanted to become romantically involved with Penny.
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92. Sheila has been offered a Fulbright fellowship to teach in London. In a letter negotiating the terms of her contract, Sheila writes that she must return by 9/5 to resume her duties at her home institution. Her correspondent writes that that will be impossible because the school year does not end until June. Sheila is puzzled because she had said that she did not have to return until September. What is the most likely cause of this miscommunication? A) Sheila's letter was poorly written, so the reader could not understand it. B) The reader is not a native speaker of English and therefore misinterpreted the letter. C) The writer dislikes Americans and is purposely being rude. D) The person in London assumed that Sheila had to return on May 9, since in England the day is written before the month. Page: 447 93. Which of the following is NOT a good guideline to follow when writing to
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94. In which of the following situations would it be MOST appropriate to write a letter to a Japanese business executive using a direct pattern of organization? A) When you want your reader to take immediate action B) When you have urgent bad news to convey C) Never; Japanese readers would find the direct approach impolite D) When you know that the reader understands North American behavior and therefore would understand American directness Page: 447-448 Fill in the Blank Questions 95. _____ provides patterns of acceptable behavior and beliefs. Page: 436 96. In _____ cultures, most of the information is inferred from the context of a message; little is explicitly conveyed. Page: 436 97. In _____ cultures, context is less important; most information is explicitly spelled out. Page: 436 98. Voice qualities, body language, space, time, and matters such as clothing, colors, and age are all examples of _____. Page: 439
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105. _____ is a measure of loudness or softness. Page: 446 Short Answer Questions 106. List three characteristics of the successful intercultural communicator. Page: 432 107. Why is cross-cultural communication important for businesses today? Page: 432-434
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