Course Calendar for Document Design Strategy Certification Course for Region 4, 8 Week Online Course The assigned

e-book for this course is a free open source version, brought to us by Austin Community College (ACC) in Austin, Texas USA. The link to the e-book is given below. If you cannot click on it, please copy/paste the URL to a new browser window: http://www.prismnet.com/~hcexres/textbook/#introduction This file contains all your reading assignments, writing assignments, and quizzes, broken down by modules, with due dates and point totals for each module. Refer to it often. The course will follow a specific schedule, which will contain the due dates for all assignments. This schedule with due dates will be available on the course home page in Black Board.. These due dates will be the ONLY ones applicable for this course, so if you just follow the due dates as per the schedule, you will have no problem submitting work on time. I was confused about the due dates is not an option or reason for accepting late work. Most Modules have multiple activities and you are expected to complete all of them by the due date and time. If you are unable to access these links in Black Board for any reason, you MUST submit your responses using email to pbawa@ivytech.edu OR Messages in Black Board. DO NOT wait until after the due date/time to inform me of any such issues as that will not qualify you for make-up. Unless otherwise specified the time for submitting all assignments/discussions/projects will be 11.59 pm, Eastern Standard Time, of the due date. Example: If the due date is 1.24.2013 you must submit all scheduled work by 11.59 pm EST of that date. Once the time changes to 12 am EST and the date moves to the next day (in this case 1.25.2013) you work will be late and you will get 0 points. The details instructions for all assignments as well as their submission venues are available in the respective Module folders in the Modules link found on the course home page. The detailed instructions for the discussions are also available in the respective discussion forums.

Module 1

Topic/Content Course Orientation. Analyzing Audience.

Learning Activities/Assessments Assigned Readings: a- Syllabus (see Appendix A) and Schedule ( See Appendix B) b- Lecture PPT: Audience Analysis for Business. This is a detailed description of elements required to create audience profiles for professional writing. Please access the PPT using the slidesnack link below:

Due Dates Note to Instructors Please fill in the due dates here

http://snack.to/bhn5wn9t c- E-Book. Please access the book using the link below: http://www.prismnet.com/~hcexres/textbook/#intro duction E-Book Chapters: Process and Guidance in Technical Writing> Translating Technical Information Audience Analysis

d- Marketing Collateral Project (MCP) found in the Module 1 folder. ( See Appendix C for complete details of project and D,E,F, for supplementary documents) Optional Readings and Supporting Materials: Audience Analysis Matrix: http://aec.ifas.ufl.edu/aec4031/1Audience%20Anal ysis%20Matrix.pdf Adapting Your Message to Your Audience PDF online: http://highered.mcgrawhill.com/sites/dl/free/0070958262/462504/loc95 8262_module02.pdf Boolify Tutorial: http://www.boolify.org/lessons Boolify Tutorial: https://www.youtube.com/watch?v=T-k1N0tIPUo Graded Activities: Introduction Wiki initial post and response to peers by Saturday Audience Analysis Guide submission by Saturday (submit in the AAG Discussion forum) Syllabus Quiz by Sunday Self-Graded/Completion Base Graded/Ipsative Assessments

Introduction to Marketing Collateral Assignment Quiz 2 Marketing Collateral Strategy. Task Analysis and C.A.P.S Analysis Assigned Readings: a- Lecture PPT: C.A.P.S Analysis http://snack.to/b7u9quk7 And C.A.P.S Model docx. b- Online Documents and Videos: Marketing Collateral: http://www.edcinc.org/pdf/marketingcollateral-tips.pdf Video on Developing Persuasive Marketing Materials: https://www.youtube.com/watch?v=sOQd XRMwN64 Video on Launching Marketing Collateral: https://www.youtube.com/watch?v=DTw WhMfEYdw Copy Strategy: http://www.stephenmerrigan.com/p/copystrategy.html c- E-Book Chapters: Process and Guidance in Technical Writing> Task Analysis and Task Oriented Documentations Graded Activities: 1. Marketing Collateral Project: Minutes of the Meeting (MoM) submission (posted in Assignment section AND Peer Review Forum 1 by Saturday 2. C.A..P.S Discussion (by Thursday) and peer responses ( by Saturday) 3. Task Analysis Exercise by Saturday Self-Graded/Completion Base Graded/Ipsative Assessments Business Writing Interactive Exercise 3 Chunking Assigned Readings:

and Prcis a- Lecture PPT: Prcis and Chunking. This contains details relating to writing precisely and using chunking techniques to overcome Short Term Memory retention issues. Please access the PPT using the link below: http://snack.to/b7h8ri8p b- Online Document: Designing Documents for Visual Impact: http://emedia.leeward.hawaii.edu/hurley/modul es/mod5/5_docs/doc_design.pdf c- E-Book Chapters: Document Design> Page Design Process Headings Lists Special Notices Highlighting and Emphasis

d- Instruction Manual Project Optional Readings and Supporting Materials: Short Term Memory: http://www.worthpublishers.com/Catalog/uploa dedFiles/Content/Worth/Product/About/Look_I nside/Revlin,_Cognition_1e/Revlin1e_Chapter %205.pdf 10 Tips for Prcis: http://www.preservearticles.com/201105136548/10 -methods-for-improving-your-precis-writingskills.html Graded Activities: Chunking and Prcis Discussion (by Thursday) and peer responses (by Saturday) Group to group peer review for MoM (Marketing Collateral Project) by Saturday Self-Graded/Completion Base Graded/Ipsative Assessments

Introduction to the Instructional Manual Assignment Quiz 4 Designing Instructions. Power of Images and Infographics Assigned Readings: a- Lecture PPT: Power of Images. This contains some basic information regarding the use of images and infographics. Please access this using the link below: http://snack.to/bdpf2pj1 b- E-Book Chapters: Applications of Technical Writing> Instructions

E-Book Chapters: Document Design> Graphics and Tables

Optional Readings and Supporting Materials: Instruction Writing Skills: http://www.microsoft.com/atwork/skills/documents .aspx#fbid=M5GOVbdgN1R Importance of Infographics: http://www.dowitcherdesigns.com/blog/thevisual-power-of-infographics/ Infographic List and Gallery: http://www.bvgsi.com/top-infographics-galleries/ Graded Activities: Brainstorming for the Instructional Manual Assignment Analyzing Infographics Discussion (by Thursday) Peer Response (by Saturday) Self-Graded/Completion Base Graded/Ipsative Assessments Visual Aid Exercise

Creating Collateral Artifacts. Storyboarding ,Brochures

Assigned Readings: Lecture PPT: Visual Rhetoric in Storyboards. This contains a brief description, with examples, of critical items to consider when storyboarding. Please access the presentation using the link below: http://snack.to/btn0b35k Designing Brochures. This contains descriptions of kinds of brochures, folds, and some common mistakes to avoid when designing brochures. Please access this using the link below: http://snack.to/bhcs693u Optional Readings and Supporting Materials: Storyboard That: http://www.storyboardthat.com/ What is a Storyboard: http://www.itecia.org/documents/filelibrary/Storyboard.pdf Infographic Tools List: http://www.seomoz.org/blog/10-tools-for-creatinginfographics-visualizations Piktochart Tutorials List: http://www.youtube.com/user/Piktochart Graded Activities: Marketing Proposal and Collateral Material Draft posted in Peer Review Forum 2 AND in the Assignments section by Saturday

Color Psychology.

Assigned Readings: Lecture PPT: The Color Story This contains detailed descriptions of color psychology in relation to marketing document designing and also has some great links to supplemental readings.

http://snack.to/bh952pj1 E-Book Chapters: Processes and Guidelines in Technical Writing > Strategies for Peer Reviewing and Team Writing

Optional Readings and Supporting Materials: Please visit Module 1 area from the course home page Graded Activities: Group to group peer review of Marketing Collateral Project draft by Saturday Color and Visual Aid Usage in Document Design Discussion (by Thursday) and peer responses by (Friday) Instruction Manual Assignment Draft posted in Peer Review Forum 3 AND in the Assignments section by Thursday. Peer Reviews by Sunday. Self-Graded/Ipsative Assessments: Complete the Color Theory Quiz Assigned Readings: E-Book Chapters: Processes and Guidelines in Technical Writing > Power Revision Techniques

Revising and Editing

Optional Readings and Supporting Materials: The 4 Ps of Marketing: http://www.notredameonline.com/effectivemarketing-plan/ Tips on Strategies for Marketing Collateral: http://www.edcinc.org/pdf/marketing-collateraltips.pdf Graded Activities: Final Deliverables of the Marketing Collateral Project by Friday

Best Package Contest and Instructional Manual

Assigned Readings: No Readings this week Contest results will be posted on Saturday Graded Activities: Reflection Discussion (by Wednesday) and peer responses (by Friday) Final Instructional Manual submission by Friday