Generic Marketing

1. Description: Marketing is a social and administrative process of communicating the value of a product or service to customers, furthermore, marketing can be interpreted as the art of selling products and nevertheless, companies use it to establish strong relationships and get to change the value of the customer. a) Marketing environment They are the forces of marketing and external factors that affect the capacity of management to create and maintain relationships with customers and suppliers. Comprising: Microenvironment: Forces are closed to the company taking into account: The company: it involves the management, finance, research, manufacturing and accounting. Providers: they provide the resources needed by the company to produce goods or services. Intermediaries: they help the company to promote, sell and distribute their products. Clients: people who request our goods or services. Competitors: companies and institutions that offer similar products or substitutes. Macroenvironment: Demographic environment: population study in terms of size, density, location, age, etc. Economic environment: factors affecting purchasing power and spending patterns of consumers. Natural environment: this includes natural resources. Technological environment: it goes according to technological advancement like as not ever change it. Political environment: laws at the same time government agencies and pressure groups.

Cultural environment: this is composed of institutions on the other hand forces affecting the values, perceptions, preferences and basic behaviors. b) Customer service This is the way from the time the customer is not as one piece, first of all, as the most important part of the business regarding his needs, that is to say the customer is always a reason. c) The process of marketing The process of marketing is done through 5 steps, the first 4 allow the company to work to understand consumers, create customer value and build strong relationships. The 5th step reap the benefits that are reflected in sales, profits and customer value in the long term: Understand the market and customer needs Design a marketing strategy driven by customer Development of the marketing program that delivers superior value: Get good profits taking into account good product, price, place and promotion. Creating customer relationships Capturing Customer Value

2. Conclusions: a) The customer is the most important part of the business, without it, we can not do anything. b) It applies correctly 4p (product, price, place and promotion) for profit and not fall into bankruptcy. c) It studies provided the environment that surrounds us also the competitors for solving any problem.

3. Suggestions: a) Companies need to train their staff better whit theirs goods and services. b) You should try to be the best customer, understand consumers, create customer value and build strong relationships so they do not go. c) You should make good marketing study for be sure of have profit in the long term.

ASDI - Walter Scott English System

Final Project Work Generic Marketing

Students Name: Johann Temis Quintanilla Guzmn

Cycle: eighth

Schedule: from 7:00 to 8:35 am Teachers Name: Gabriela Conchacalla Chayna

Arequipa, January 2013