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CHAPTER: 1 INTRODUCTION TO THE INSTITUTIONAL TRAINING

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CHAPTER NO: 1

Introduction to the Institutional Training Understanding the organizational environment is imperative because organizational effectiveness is largely determined by how well it is able to access and manage its environment. Institutional Training is important to learn corporate practices in line with the theories during the MBA program and it is an essential requirement and integral part of the curriculum for successful completion of the MBA programmer. For that I visited the company. During the training period information has been collected regarding the organizational environment in reality also information regarding the aspects of management functions. In this report the information listed regarding the institutional training as comparing the theories that has been discussed in the regular classes and the actual practices prevailing in the business environment and found out the reason for the deviations.

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CHAPTER: 2 INDUSTRY PROFILE

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CHAPTER NO: 2 INDUSTRY PROFILE ABOUT THE INDUSTRY

Textile Industry in India is the second largest employment generator after agriculture. It holds significant status in India as it provides one of the most fundamental necessities of the people. Textile industry was one of the earliest industries to come into existence in India and it accounts for more than 30% of the total exports. In fact Indian textile industry is the second largest in the world, second only to China. Textile Industry is unique in the terms that it is an independent industry, from the basic requirement of raw materials to the final products, with huge value-addition at every stage of processing. Textile industry in India has vast potential for creation of employment opportunities in the agricultural, industrial, organised and decentralised sectors & rural and urban areas, particularly for women and the disadvantaged. Indian textile industry is constituted of the following segments: Readymade Garments, Cotton Textiles including Handlooms, Man-made Textiles, Silk Textiles, Woollen Textiles, Handicrafts, Coir, and Jute. Till the year 1985, development of textile sector in India took place in terms of general policies. In 1985, for the first time the importance of textile sector was recognized and a separate policy statement was announced with regard to development of textile sector. In the year 2000, National Textile Policy was announced. Its main objective was: to provide cloth of acceptable quality at reasonable prices for the vast majority of the population of the country, to increasingly contribute to the provision of sustainable employment and the economic growth of the nation; and to compete with confidence for an increasing share of the global market. The policy also aimed at achieving the target of textile and apparel exports of US $ 50 billion by 2010 of which the share of garments will be US $ 25 billion.

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VARIOUS CATEGORIES

Indian textile industry can be divided into several segments, some of which can be listed as below:

Cotton Textiles Readymade Garments T-shirt, Mens wear, Ladies Wear, Boys Wear, Girls Wear, Kids Wear

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INDUSTRY LEADER

Textile industry leaders in (India) Eastern Silk Industries Ltd S.Kumaran Nationwide Ltd(Sknl) Rajanarayan Export Pvt Ltd Lewanet Hemant India Ltd

MARKET SHARE
The proportion of industry sales of a good or services that is controlled by a company.some investors organization with relatively large market share because they are generally less likely to be squeezed by competitors. The Market share for used textile garments is approximately 20 percent of the total market for textile garments. As outlined earlier, the textile industry is undergoing a mild recession and becoming more competitive. Therefore, the industry prefers to install quality used textiles machinery in anticipation of growth in global demand. This is expected to accelerate the demand for used textile garments. Import Market 75 85 100 15% 2009 import market shares: U.S. 0; Germany 20%; Switzerland 25%; Norway 10%; and
Netherlands

15%.

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MARKET PERFORMANCE
The performance apparel market is one that has been a healthy segment of the larger textile complex. This market has exhibited many signs of growth due to an increase in public awareness of healthier lifestyles which comes with an up-tick in the number of consumers who exercise regularly. Adding to the increase in exercise is the increase in the efforts of the industry to provide the apparel the consumer wants. This is taking form in technological and stylistic advancements in the clothing being used as compared to the traditional clothing for exercise in years past. As performance increases for the products, the competition grows to become the best in order to capture the growing market which is accustomed to features in addition to function. The best way to look at the landscapes of this market is to have a look at the money being spent on this product in the us. The size of the us market for this product category will give some indication as to how much of an impact this product category has on the apparel and textile markets in general. One source of such information is the book Household Garments, which is a reference source that provides information on the amount of money the average American consumer is spending on all types of products.

ESTIMATIONS OF THE EARNINGS

The Indian textile industry has an overwhelming presence in economic life of the country. As per the fy09s data, it constitutes 14% on industrial production, 4% to gdp and 17% to countrys export earnings, which states that the textiles industry is second largest employment provider after agriculture. The last two years have been a very difficult period for the textile industry, primarily because of exchange fluctuations and economic slowdown. Now after a bad patch of 2 years, the textiles industry of India is at the threshold of a recovery. With a gradual recovery in the global economy, there are indications that textile industry can return to the growth track. However, this will be contingent upon a helpful policy framework being provided for the sector.

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SCOPE OF THE INDUSTRY

The market related standards are produced The development and maintenance of standards and The international standards, guidelines and recommendations are achieved.

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CHAPTER: 3 COMPANY PROFILE

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CHAPTER NO: 3 COMPANY PROFILE GEETHALAYA EXPORTS

Established about three decades ago, at Tirupur India, Geethalaya Exports are pioneers and leaders in the manufacture and export of knitted ready-made garments. Our valuable experience in the field of quality knitted garment manufacturing helped us attain the Government of India Geethalaya Exports House status. Ever since inception, the company has profound emphasis in manufacturing quality garments and to deliver the products at the right time. Our company is also conscious of its social obligations and employees welfare measures and our social policy is fully in accordance with the laws of our country. The company has been awarded the SA 8000 certification also. The company is looking for Manager in Apparel/Clothing Industry

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ABOUT THE COMPANY

Established about three decades ago, at Tirupur India, Geethalaya Exports are pioneers and leaders in the manufacture and export of knitted ready-made garments. Our valuable experience in the field of quality knitted garment manufacturing, helped us attain the Government of India Recognized Export House status. Ever since inception, the company has profound emphasis in manufacturing quality garments and to deliver the products at the right time. An unerring focus on quality and quest for perfection right from the raw material to the finished product has made possible the end product truly flawless. In evidence to the quality management system pursued by us, the company has been accredited the

ISO 9001:2000 by the Certification International

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Vision and Mission Vision:

Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. For example a charity working with the poor might have a vision statement which read "A world without poverty"

Target - quantitative or qualitative goals such as a sales target or Ford's goal to "democratize the automobile." Common enemy - centered on overtaking a specific firm such as the 1950's goal of Philip-Morris to displace RJR. Role model - to become like another firm in a different industry or market. For example, a cycling accessories firm might strive to become "the Nike of the cycling industry." Core Values Core Purpose

Mission:

Business Vision

Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its Vision. It is sometimes used to set out a 'picture' of the organization in the future. A mission statement provides details of what is done and answers the question: "What do we do?" For example, the charity might provide "job training for the homeless and unemployed" The mission statement communicates the firm's core ideology and visionary goals, generally consisting of the following three components: 1. 2. Core values to which the firm is committed Core purpose of the firm

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3.

Visionary goals the firm will pursue to fulfill its mission

Geethalaya Exports vision & mission

VISION To become the market leader of the country. To become one of the top three in textile garments industry in the world

MISSION Expand their business

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Awards & Achievements

ISO 9001:2000 Certification by UKAS, England for quality Management system

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(UK) Limited, England.

Our company is also conscious of its social obligations and employees welfare measures and our social policy is fully in accordance with the laws of our country. The company has been awarded the

SA 8000 certification also.

An ever loyal customer base at Switzerland, Norway, The Netherlands and Germany has always be in consistency and in growth at Geethalaya. Sophisticated communication systems and daily updating process status and product information to all customers with excellent Quality Management System has helped to achieve an annual turnover of 3.5 Million USD.

SA8000:2001 Certification by BVQI for the Social Accountability Management system

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POLICY STATEMENT OF THE COMPANY

Importance of Textile Sector in Tamil Nadu
Designing and producing products that meet the market demand. In addition to that it also ensure total customer satisfaction. If these goals are achieved it will become a profitable sustainable company. The company will achieve their objectives through excellence in the area of

Customer satisfaction. Quality. Cost reduction Product life goodwill

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THE ORGANIZATION HIERARCHY

Faced with these problems, the obvious move is to create a super type for the organization, This leads you to Organization Hierarchy

Chairman

Managing Director

Board of Director

Production

Finance Manager

Marketing Manager

HR Manager

Purchase Manager

Employees

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DEPARTMENTS

Knitwear & Garments Production Department Finance department Personal Department Marketing Department Export department

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PRODUCT & SERVICE T-SHIRT

UK consumers buy around eight T-shirts per person each year. The T-shirt used in our analysis is made of single jersey combed cotton. We assume that the cotton is harvested, ginned and Spun into yarn in the USA. The yarn is shipped to China for knitting, dyeing, cutting and sewing, and then shipped to the UK for retail, use and disposal. Cotton farming can be risky since cotton is vulnerable to disease and growth is dependent on uncontrollable factors like the weather. In the USA, this has led to investment in advanced biotechnologies, including genetically modified (GM) seeds, intensive use of chemicals and a high degree of Automation. This has allowed USA cotton farmers to overcome the disadvantage of high labor costs and at present the USA is the largest Producer of cotton in the world. To give an idea of the quantity of cotton produced in the USA yearly, if all cotton produced in he USA annually was used in making a single product, it would create more than three billion pairs of jeans or more than 13 billion Mens dress shirts. The productivity data for cotton harvesting and spinning are estimated below

PANTS
No other company offers a chef pant with this much style and comfort. Our exclusive yarn dyed chef pants are so soft and easy to work in, theyre quickly becoming the number one choice in kitchens across the country Now that we offer them in more colors and nine exciting new patterns, the number of different looks you can create is endless. And since we manufacture every garment we sell; only Uncommon Threads can deliver the quality and selection you want at an unbeatable value

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CHAPTER: 4 LEARNING AND FINDING FROM THE COMPANY

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CHAPTER NO: 4 LEARNING AND FINDING FROM THE COMPANY KNITWEAR & GARMENTS
The knitwear industry has made tremendous strides within the state and has emerged as a major export earner. For instance, Tirupur itself accounts for nearly 70% of the knitwear exports of about Rs.3621 crores in 1996-97. This sector accounts for nearly 13% of the textile production of the country and is reserved for the small scale sector. Against 2696 million Esq. produced in 1989-90 by this sector, the production in 1996-97 was about 5102 million Esq. nearly 16% of the country's fabric production. There are nearly 7000 hosiery units in the country. Government will encourage the growth of this industry by providing necessary physical infrastructure. Government will also encourage setting up of spinning units dedicated to the production of hosiery T-Shirt. As a forward linkage to the power loom sector Government will set up Garment Export Parks(s) in the state to encourage the power loom sector to produce fabrics to meet the requirements of garment exporters. Production of blended power loom fabrics in fibres other than cotton will be encouraged by funding design and development efforts by recognized institutions, particularly, silk fabrics for export. Production of industrial fabrics including filter fabrics, canvas geo-textiles, non-wovens, etc,. Will also be encouraged by funding design and development efforts by recognized institutions.

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PRODUCTION DEPARTMENT

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PRODUCTION DEPARTMENT PRODUCTION CAPACITY:

The Geethalaya export Private ltd companys production capacity: 25,000 pieces of Basic T-shirts per day 1,40,000 pieces of Basic Styles 1,80,000 pieces of Fashion Styles per month 170000 pieces of in fant garments per day

PRODUCTION FACILITIES
India and Barudan & Japan 25 knitting machines including many fully computerised jacquards and stripers, wide with jersy. 15000 kgs/day knit Fabric dyeing and printing plant & Embroidery machines using 100% recycled waste water Nine plants with modular sewing lines with our 2300 sewing machines in india & Barudan & Japan 500 heads computerised embroidery. Our 350000 sq. Lt. Tloor space Our 3500 employees

PRODUCTION PROCESS STEPS

Dyeing division Lay Cutting Machine knitting divisions
Quality Testing Laboratorys

compacting machine

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Embroidery machines

Printing.

pressing or ironing

Packing

export

DYEING DIVISION
Immature cotton or waxes present in the yarn will prevent the dyes to stick to the cloth. Therefore, they have to undergo acid wash i.e. washing the cloth with acid. After Acid wash the pores in the cloth will be clear and that when the cloth is dyed the dyes stick properly in the cloth so that the color does not fade. Dyeing is done by adding normal salt and that sodium Chloride acts as a catalyst and then soda Ash (Sodium Carbonate (Na Co)) and the Dyes. Red, Blue, Yellow, Orange- theses dyes are mixed to give different shades, except Black. The colors are mixed percentage-wise. Dyeing is done for two different cloths polyester and cotton double dyeing. The machine used for dyeing FONGS. At a time, 750kgs of cloth can be dyed in the machine

LAY CUTTING MACHINE

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Cutting is done both manually and also by machine. Recently a new machine named LECTRA, SPERADER, cutter is being imported from jermane, which costs 2.5 crore. This machine does the cutting of 1.20 lakhs pieces per day.

KNITTING DIVISIONS
After weaving, the most prevalent method of fabric construction is knitting. Its popularity has grown tremendously over the recent years. Today, knitting is a very big industry which has two main divisions. One division manufactures knitted goods for apparel production, sewing centers, consumers and others. The other division manufactures finished apparel such as hosiery, sweaters and underwear. The knitted fabric has the advantage of stretch ability which provides fit and comfort. It also gives warmth. At the same time, they are porous and provide breathing comfort. It is light in weight and wrinkle- resistant. However, certain specialized techniques like Pak- nit or Permasized have to be used so that it may not shrink too much. Also, care should be taken so that not a single loop breaks. If even one loop breaks, a hole is made and it starts running. This disadvantage can be eliminated by variation in the stitch that protects the fabric from traveling. The kind and quality of the needle also affect the quality of the knitted fabric. Different kinds of needles are used in knitting latch needle, spring- beard needle, compound needle etc.

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QUALITY TESTING LABORATORY.

We source our raw materials from reliable suppliers to ensure optimum quality for the end product. At, Shaheen Enterprises, the production of every single machine is supervised to ascertain its quality and long life. All our products conform to the international quality standards.

Data color

Spectroflash 450X

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Color Measuring r DCI Match Color Color Matching Auto lab 72 Combo Automatic Dye Dispenser AHIBA NUANCE ECO IR Dyeing Machine

Quality Testing Laboratory

Spectrophotometer Tools Software The laboratory is equipped with ultramodern testers imported from James H.Heal

COMPACTING MACHINE
All processed fabrics are pre-shrunk so that the garments that we craft stay in shape. For this the processing unit is equipped with the latest compacting machine from Tubetex USA.

EMBROIDERY MACHINES

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Embroidery is an ancient variety of decorative needlework in which designs and pictures are created by stitching strands of some material on to a layer of another material. Most embroidery uses thread or wool stitched onto a woven fabric, but the stitches could be executed in, for example, wire or leather strands, and embroidery can be worked onto many materials. Non-woven traditional materials include leather and felt, but modern textile artists embroider on many non-traditional materials such as plastic sheeting. Often, specific embroidery stitches are used.

PRINTING
The different types of printing being done in this action are plain. Chest Print, photo print, reactive print, discharge print, Garment wash, Stone wash print, Transfer print, Acid wash and all over print, ete. They are mainly doing chest printing. PRINTING PROCESS First process is film exposing here they are using frames and nylon or polyester skins for exposing the film. The photo sensitive Emerson is coated on skin. The film exposing may be manual or using machineries. Artist design Develop the frame Film exposing Colour alteration Printing the design

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They are using two types of machine all hours machine and S-type machine. In using all hours machine they are printing 500 pieces per hour. Using S-type machine they are printing 700 pieces per hour

PRESSING OR IRONING
They are using vacuum processing table and steam iron boxes. There are 50 ironing machines. The boiler inside the machine, which produces steam, is used for ironing. They are using two types of boiler Electronic boiler Gas boiler

PACKING
Packing is done according to the wish of the buyer. There are two types of packing Assortment packing Single packing

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Assortment packing means about 10-15 pieces or customer chossies are packed in one poly bag. Whereas single packing means each item is packed in a polythene bag separately with a photo layer.

EXPORT
After the packing is done, they are fillrd up in a large carton boxes and then they are sealed. They are kept for inspection, before being sent to the port. Any authorized person from the buyers side will come in for inspection. That person will check up the number of boxes and will randomly ask to open box to check up the materials. After inspection, the boxes (or) materials are ready, to be sent to the port through roadways.

Machines Used In Sewing Unit Catalog Over lock Scalap-tee Singer Neck piping Peak tuck

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FINANCE DEPARTMENT

FINANCE DEPARTMENT
This is the major department of the company. Finance department is located with the factory. It prepares different kinds of financial reports and gives information to management for decision-making purposes.

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Finance department prepares the Income statements, Balance sheet, Trail balance, Cash flows, Production report for the whole month, stock taking report yield comparison report etc. these all reports are helpful for the management to make production plan, financing decisions and other important matters. The head of the department in finance manager. He is a chartered accountant.

Function of finance department

Following are the main functions of finance department 1. To prepare monthly and half-yearly reports 2. To keep the record of inventory and stock 3. To maintain a liquid position 4. To maintain adequate cash to run the operations of business 5. To reconcile the bank statements 6. To make payments to the suppliers 7. To maintain debt and credit balances of the customers 8. To deal with the sales tax and income tax departments 9. Preparations of vouchers 10. Prepare profit and loss accounts & income statements 11. Keep record for the payment of salaries

Components of finance department

Finance department consists of the following sections: * * * * Payable, Contractors, Misc. Bank negotiation & reconciliation Right share Store costing

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* * * *

Sales account costing Excise Audit Estimation ecosting

Payables, contractors, misc. In this section usually payables are paid to the suppliers of all goods including stationary, maintenance goods, cement etc. payable is made according to the contract and according to the instructions of the CEO. Bill of the supplier, inspection & receipt note, store purchase. Journal voucher is received after inspection by store dept to this section and then bill is paid according to the due date.

Bank negotiation & reconciliation

This department starts working when documents reach back to Faisalabad office. Documents are recorded in document receipt register and in bank register. Payments are received by two methods: L/C = Sight, CDA, 120 days, 90 days Contract = Bill of exchange If payment is required as according to L/C or contract without factoring then bank charges the service charges and make payments on the due date. If post shipment payment is required then bank works as a factor and makes payments after deduction of mark-up. A report is given to the G.M finance, on daily basis about the customer and payment date. He makes decision either to grant discount to him or not.

Right share
Right share are issued when there is a need of long-term financing. The directors in the Board of directors meetings issue right shares. These are announced in the newspapers, stock exchange and letters are issued to authorized banks for collection of money. Foreign investors are called Non-Resident and special letters are issued to non-resident shares holders

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to inform about right share issuance. State Bank of India approves the issuance of right shares to the non- residents.

Dividend
Dividend is decided in the board of directors meeting and percentage is decided on each share. Geethalaya Exports Tirupur posts dividends warrants to share holders at their home addresses. In reply, shareholders apply for dividends. Checks are issued to the shareholders after checking their records in register.

Store costing
Inspection receipt note, the store costing section receives bill of the related. There are checked against purchased order and Performa invoice in terms of quantity, specification, price etc. After this, a bank payment voucher is prepared and sent to payable section, which issue the checks to the related party and posted in the ledger. For import when advice from bank is received the work of store costing starts. It is recorded in L/C ledger with all expenses and the arrival of Bill of Lading. It is also recorded in ledger and payment is made to the exporter through bank.

Excise
Excise section deals with the outgoing products for issuance of Gate pass. The working of excise section starts after sale; when a loading program is received from export sale & local sale processing. According to that program, gate pass are prepared and issued to the god own keeper. After issuing Gate pass, its details are recorded in the register and then sale invoices are prepared in which actual value and sales tax value is mentioned.

Audit
The internal audit section performs three types of audit: 1. Pre-audit

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2. Post-audit 3. Physical verification

Vouchers
Store purchase Journal voucher It is a voucher, which is used to record the store purchases. Bank payment voucher It is the voucher, which is used to record the payments, which are made through the bank. Bank voucher The bank uses thin voucher to record the amount from the credit advice, which is issued. Journal voucher It is issued to record the entry in the books of account. Sales journal voucher It is used to record the sales & sales tax. Cash payment voucher It is used to pay the amount in cash Head office cash receipt This receipt is used to record the proceeds of sales Bank receipt When cash or check are deposited for credit to Geethalaya Exports Tirupur. Account, the bank issue a credit advice and that is attached with the voucher

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HUMAN RESOURCE

HUMAN RESOURCE

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Personal activities
There is a separate personal department, which performs personal functions in factory. Recruitment and selection The personal department helps the upper level management in selecting employees. Vacancies are filled on the basis o experience, competency and capacity.

Sources of recruitment
Internal sources If some vacancies are vacant and some junior person fulfills the condition then he is promoted to that seat. External source There are following methods of external sources: Employee referrals Some jobs are fulfilled through the reference of the employees already working in the Geethalaya Exports Tirupur. Unsolicited application Some times vacancies are filled by choosing among the persons who have send the applications for the job. Advertising If there is any vacancy, an add is placed in the newspaper for that job.

OFFICE WORKING HOURS

8.30 A.M To 1 Pm 1 Pm To 2.30 Lunch Break

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2.30 Pm To 5 Pm Holiday: Sunday Labour Timing 7 Am To 12 Pm 12 Pm To 12.30 Pm Lunch Break 12.30 Pm To 4 Pm

Retirement age
The employee is retired at the age of 58

Training and development

Training is mean through which a man learns how to do work and how one can increase ones efficiency. In Geethalaya Exports Tirupur training opportunities are available.

Job rotation
There is job rotation system in Geethalaya Exports Tirupur. In this way employees are able to learn more about the system and procedure of the organization

Health and safety

Health facilities are available in Geethalaya Exports Tirupur for the employee whose salary is below RS.3000 However following health and safety measures are taken in at the factory

Fire extinguishers have been hanged on the walls to be more prominent. Incase of industrial injury, first aid is provided to the injured at the spot. The cotton is stocked in godown to prevent from fire moisture etc. No much woodwork has been carried inside the factory building.

Benefits and facilities

Medical facility

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All employees enjoy medical facilities Workers participation fund All the permanent employees are entitled to become a member. The company contributes every year some amount of profit for permanent employees. Leaves 32 leaves per annum are allowed under different categories like sick leave, causal leaves etc. Conveyance allowance The top management is provided with fully maintained cars. Conveyance allowance is provided to employees. Traveling allowance T.A is paid to the employees if they travel for the purpose of the business Housing facilities Geethalaya Exports Tirupur has set up its own housing colony where the residences are provided to employees.

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MARKETING DEPARTMENT

MARKETING ACTIVITIES
Supply and trade information

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Raw cotton is purchased directly from ginning factories or import on cash payment basis, the company carries around 6 months supply of raw cotton at time. The buffer stock for raw cotton is 25-30 days during lean months. Purchasing usually starts at the beginning of the season and the company emphasis on acquisition of the best possible quality of cotton each year. Cotton purchasing for on season lasts for about 4-5 months. But during last 2 years purchase process continued throughout the year. Spare parts and dyes, chemical etc are imported. Dyes and packing materials are purchased locally. The credit period for local purchases is 45 days and 15 days on dyes and packing material respectively. Polyester fiber is purchased from local manufacturer of 120150 days basis, from ICI Pakistan Limited.

Distribution and selecting terms

The company exports are the major portion of both its yarn as well as cloth production. In the local market yarn is sold directly to brokers who in turn sell it to other mills for further processing. Grey fabric is sold on cash basis. Local sales account for 25% of total turnover and are made on cash/credit basis.

Managing marketing information

Marketing consist of people, equipment and procedures to get, sort, analyze, evaluate and distribute needed timely and accurate information.

Internal record systems

The basic information system used by marketing managers is the internal record system. It includes order to payment cycle, sales reporting system prices, inventory level etc. By receiving these informations, managers can spot important opportunities and problems. The Geethalaya Exports Tirupur is maintaining its internal records by keeping order to payment cycle. In this system sales/marketing department keep order up-date total order quantity, balance quantity etc. excise debt. Prepared invoice under the instruction of sales dept and goods are sent to their respective orders by special delivery.

Every firm has maintain its marketing intelligence system for the feed back from customers and agents etc that what has been happening in the market.

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Marketing intelligence system is a set of procedures and sources used by managers to obtain their every day information about pertinent development on the marketing environment. The production staffs of Geethalaya Exports Tirupur visit the end users for gathering information about their product results and they visit to end-user to solve their problems.

Marketing research systems

Every manager is required to conduct marketing research, formal research on specific problems and opportunities; they conduct a market survey and product preference test and a sales forecast.

Market demand
Geethalaya Exports Tirupur measures demand by adopting the following method: * * Sales representative/agent collect data of total yarn demand. Specific demands of particular count are determined and calculate the number of users of said product is calculated. Then total demand is calculated and Geethalaya Exports Tirupur plans to get maximum share from the market demand.

Marketing Mix
Marketing mix is the marketing task that the firms are to be required its objective in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the 4ps. 1- Product 2- Price 3- Place 4- Promotion

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EXPORT DEPARTMENT

EXPORT DEPARTMENT

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Geethalaya Exports Tirupur has major business of exports, round about 80% of total sales are from exports. As export market of Geethalaya Exports Tirupur is divided geographically into four segments, so to deal each segment a separate group op person is allocated who are responsible for all the orders of that specific territory / segment.

Export Norway Export Switzerland & Germany

Export Netherlands

The process of flow of work in these sections of export departments is same, so I have explained generally the process and functions of export department. The export department is situated within the finance department. There are a lot of workers, which perform different functions.

Objectives
Following are objectives of export department: To survive in the world market To earn foreign exchange for the development of the country. Increase export for the growth of the company and the country. To increase exports for the sake to obtain incentives and privileges of excise and taxation Increase exports for obtaining the optimum reputation in the foreign markets To get the self-reliance and prosperity level of the company.

Functions of export department

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Following are the main functions of export department Getting orders from aboard Costing Making contracts Order completion one per sample Delivery of goods

PROCESS
Work in export is divided into four sections geographically for proper distribution and handling of work. Following is the brief process for all sections of export departments.

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THEORETICAL CONCEPTS AND REAL PRACTICES T-shirts

T-shirts per person each year. The T-shirt used in our analysis is made of single jersey combed cotton. We assume that the cotton is harvested, ginned and Spun into yarn in the USA. The yarn is shipped to China for knitting, dyeing, cutting and sewing, and then shipped to the UK for retail, use and disposal. Cotton farming can be risky since cotton is vulnerable to disease and growth is dependent on uncontrollable factors like the weather. In the USA, this has led to investment in advanced biotechnologies, including genetically modified (GM) seeds, intensive use of chemicals and a high degree of Automation.

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Pants
Pant with this much style and comfort. Our exclusive yarn dyed chef pants are so soft and easy to work in, theyre quickly becoming the number one choice in kitchens across the country Now that we offer them in more colors and nine exciting new patterns, the number of different looks you can create is endless. And since we manufacture every garment we sell; only Uncommon Threads can deliver the quality and selection you want at an unbeatable value

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CONCLUSION

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This project work in Geethalaya Exports Tirupur (India) private Ltd is aimed to study about all the functional department of the organization. The study help to provide a number of useful and valid suggestions to the company Geethalaya Exports Tirupur (India) private Ltd has a wide range of product mix. The companys products are distributed and well accepted in the market .It help to understand the different process carried in the organization for the smooth functioning of the business by collecting the necessary information The training is of immense help to develop the practical knowledge and it will be of great help of the trainees future career.

BIBLIOGRAPHY AND REFERENCES

Bhatia, S. (1997) Indian Garments Industry In The Post MFA Peiord, Occasional

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Paper No. 7, Indian Institute Of Foreign Trade, New Delhi. Bhattacharyya, B. (1999), Non-Tariff Measures On Indias Exports, An Assessment, Occasional Paper No. 16, Indian Institute Of Foreign Trade, New Delhi Chadha, Rajesh (1998), Indias Export Performance: A Comparison With East Asian Countries, In Agarwal, Manmohan, Alokesh Barua, Sandwip Kumar Das And Manoj Pant, Indian Economy In Transition, Environmental And Development Issues,Har-Anand Publications, New Delhi.