Vikrant Gupta

Sr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (PART OF CYBER MEDIA GROUP)

Summary
I am BE & MBA, Marketing Professional with 9+ years of experience in Online Marketing. My forte is to build market and create online 'brands' from scratch. Specialties: Online Marketing, Offline Marketing, BTL, Media Buying, Innovative Marketing, Shoestring Marketing, Content-Strategy, ecommerce, Marketing strategy for retail, lifestyle, fashion, shopping cart Optimization, CRM & LMS, Email marketing, Google Analytics, Search Engine Marketing (SEM), SEO, Social Media, Web 2.0, Inventive Search Marketing, Market Research, Online Branding, Internet Marketing, Affiliate Marketing, Digital Media, Display Ads, customer acquisition, brand development, Building web traffic, online lead generation, media strategic planning, daily operation management, continuous growth of online store, increase registered customer base and with the ultimate goal of revenue. Core Responsibility Website Management, PPC-SEO-SMO-SEM, Marketing Research, Customer Retention, Loyalty programs, Lead Generation, Online sales, Revenue Generation, Payment Gateway Co-ordination, New Product Launch, ROI driven Campaigning, Web traffic & Competitors analysis, Media Planning, Media Buying, Affiliate Development, MIS reporting, Preparing Media Plan.

Experience
Sr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (CYBER MEDIA GROUP) April 2009 - Present (4 years 3 months) E-commerce Management, Team Management, Campaign Management, Creative Development, Operation, Media Buying, Relationship Management - Managing Direct Advertiser, Networks and Affiliates and exploring other agencies.Reporting to VP. Other Core Responsibility - Revenue generation, Retention of the customer, Loyalty programs, ROI, Daily visitor traffic, Competitors analysis, Responsible for creative design/ research/ delivery/ optimization of all our new online campaigns. CRM Updates (using ZOHO CRM). Relationship Manager, North India at Clickjobs.com, Job portal from "Bharat Matrimony" Now "Consim Info Pvt. Ltd" September 2006 - March 2009 (2 years 7 months)

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Engaged as a Relationship Manager for media, online Sales & Marketing, Handled key corporates, Responsible for branding campaign Sr. Sales Executive at Infomedia India Ltd January 2005 - September 2006 (1 year 9 months) Campaign Management, Creative Development, Managing Direct Advertisers, Conducting promotions, launching brands, organizing events. Planning out monthly strategies, formulating new schemes and managing brand building operations with innovative ideas. Preparing reports and consolidating work. Business Development Executive - Domestic & International at GINNI FILAMENT LTD (JAIPURIA GROUP) July 1999 - September 2000 (1 year 3 months) Search, Research, find and create new prospect buyer, hospitals & trading agencies database from domestic & international market. marketing activities like SEO, professional/ personal Mailing activity, blog writing, News letter, Press release etc. Developed & maintained corporate relationship with existing clients to receive repeat/ regular orders. Single point of contact for client.

Projects
www.cyberastrotechnology.com July 2009 to April 2012 Members:Vikrant Gupta, Two Developers, Two Designers, Content Writter, Three SEO & SMO People, One Customer Care Executive New Initiatives fro Cyber Astro Limited (CyberMedia Group) Global Connect Cloud October 2011 to Present Members:Vikrant Gupta, Dr. J. N. Pandey, Mr. Satrajit Majumdar, Upender Sharma, Birender S., Roshan Choudhary, Kundan B., Surmila Again a new initiatives from Cyber Astro Limited for BPO Function

Courses
BE, Textile Technology Shri Vaishnav Institute of Technology & Science Textile Technology Corporate Relationship MBA, Sales & Marketing, International Business Fortune Institute of International Bussiness MBA Grade- B+

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Sales & Marketing International Business German Language (Elem.) ................................................................................................................................................................. Independent Coursework SEO & SMO From Private prof. people

Languages
German English Hindi (Elementary proficiency)

Skills & Expertise

Team handling Lead Generation Business Development Talent Acquisition Online Advertising Digital Marketing Media Planning and Execution Social Media Marketing Website Management Ecommerce Management Search Engine Optimization Management Brand Building PR Activity Pay Per Click (PPC) Affiliate Marketing Business Strategy and Planning Team Management Business Planning Creative Display Conceptualization Stakeholders Relationship Cross Functional Team Communication Building Brand Awareness Celebrity Management Sales and Marketing ROI Driven Campaigning Google Webmaster Tools Project Management Website Traffic Growth Vendor Relationships Team Building

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Positive Team Player Brand Management E-commerce Web Traffic Webmaster Services PPC SEO Sales Customer Retention Market Research Marketing Management Marketing Communications Online Marketing CRM Web Analytics Advertising Product Management Media Planning Marketing Research

Education
Fortune Institute of International Bussiness MBA, Sales & Marketing, International Business, 2003 - 2005 1 recommendation available upon request Shri Vaishnav Institute of Technology & Science BE, Textile Technology, 1999 - 2003 1 recommendation available upon request

Honors and Awards

Awarded for "Best Person of the Year 2011" with a Certificate of Cyber Astro Limited.

Interests
Research, Reading, Playing chess

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Vikrant Gupta
Sr. Manager - Sales & Marketing (Online), Ecommerce at CYBER ASTRO LIMITED (PART OF CYBER MEDIA GROUP)

2 people have recommended Vikrant

"One of the close member of the workgroup." Uttam Trivedi, Student, Fortune Insitute of International Business, studied with Vikrant at Fortune Institute of International Bussiness "Vikrant is my best friend since our engineering. He is a person who has a perfect blend of sincerity with common sense. Always smiling and always , always ready to help with best of his scale. Now when he has achieved great heights in his career, I wish him a very best luck and great life ahead.." Shashank K., Student, rajeev gandhi technical university, studied with Vikrant at Shri Vaishnav Institute of Technology & Science

Contact Vikrant on LinkedIn

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