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WELCOME!
Tim Jerzyk SVP, Investor Relations
Agenda
Vincent Huang, VP KFC Marketing
Candy Chan, VP
Mark Chu, President & COO (Yum! China)
Support Capability
Development
Summary/Q&A
5+ Years ago
Day One
Great tasting and safe food; high-quality and speedy (what conventional fast food offers) Balanced in nutrition; healthy life style Rooted in China, continuous innovations
Signature Products Colonels Original Recipe Zinger New Orleans roasted burger shrimp burger dragon twister chicken & mushroom rice hot wing New Orleans wing popcorn chicken veggie soup egg tart 9 lives juice lemonade coffee float milk tea with red bean pastry puff sandwich congee dough stick soy milk
Today
Breakfast
Roasted
Non-poultry
Destination beverages
Local taste
Chicken
burger
twister
rice
KFC
burger
puff pastry sandwich
Top Competition
sandwich
congee
13
(Top 2 box %) chicken expert food taste menu variety innovative balanced choice promote regular exercise rooted in China
Data source: Brand Image Tracking in 47 cities, 2011 Q2
42 53 50 44 42 39 41
McD
Food innovation
Daypart extension
Improve affordability
Black pepper beef strip & mushroom Roasted thigh fillet in New Orleans flavor Chicken fillet & mushroom
Strawberry Sundae
Cranberry Sundae
Weekday lunch
Afternoon break Dinner
24 Hours (overnight)
Delivery
Delivery
2008
50%
Offer both Western and Chinese choices KFC 15 yuan weekday lunch
Value combos effective in expanding customer base
A convenient and value for money choice for afternoon tea time
KFC Buy your own tea sets at 9 yuan received very positive response
Summary
The #1 QSR brand in China
New taste
The intimate PORTAL to western fare and lifestyle for this generation and the next
Overall taste
Variety Innovative Service
64
61 59 72
78
75 76 78
51 52 71
75 75 82
PHHS SS TC Index
118 117
114
FY09
FY10
FY11YTDP9
www . . com
69 74
65 72 69 70 82 47
70 73
75 75 70 71 80 59
Thank You!
East Dawning
Mark Chu
40
36
8.0%
2 19 7 19 13
3 22 6 18 15
43.6%
32.6%
18.0%
17.5% 36.1%
Other *
Breakfast
2010
2010
2011
Congee
Rice Roll
Noodles
Pocket Sandwich
2009
2009
2010
2010
Pork Rice
Chicken Rice
Beef Rice
2010
2011
2011
Steamed Dumpling
Roasted Wing
Popcorn Clam
Drink / Dessert
2009
2009
2009
2010
Egg Tart
Milk Tea
Crushed Ice
Mango Pudding
J-Kungfu (b) %
Yonghedawang (c) %
KFC n=150
19 33c 89b
24 20 76
41 17 92b
239
93 100
Support Capability
Joaquin Pelaez
Screener
Deep skills developed to support all our Brands that balance the right brain with left brain approach
160 120 80 40 0
0 20
0 20
0 20
0 20
0 20
1 20
K FC
PH
P HHS
ED
Sustainable, Safe and Reliable Supply Best Total Cost Efficient Process Drive innovation
Review status for every SKU Prioritize development of new suppliers with R&D and QA Ensure sufficient capacity to support 3 to 5 years store and transaction growth Fair, transparent competition to reward most competitive supplier
FSO
Finance
Other Functions
Adept
One of the Biggest food supply chain network and the Best Cold Chain in China today
Deliver to 4,200+ restaurants for everything from chicken to pizza dough to napkins Receiving from more than 500 mostly Chinese suppliers Managing 17 logistics facilities with 24 hours operations Operating 1 national Consolidation Center in Shanghai Manage more than 400 refrigerated trucks that shuttle 50+ million km/year between our suppliers and restaurants Distributing 78+MM cases/year to 710+ cities Adding 500+ new restaurants every year
YUM self owned integrated supply chain network spread across China
Stable and highly efficient logistic system a critical step for food safety From inventory planning to storage & handling to distribution
Approved CIQ supervised importation warehouse Quality inspection process starting from suppliers to restaurants Facility and transportation security
Operational Excellence
ISO9001:2000 certified
Fill stock
Stock sorting
Distribute
Reception
Warehousing
Transportation
High-Return Development
Lily Hsieh
4,000 3,000
2,000
1,000
1987 1st Unit 15 years 4 yrs 2 yrs 2 yrs
2020
~10,000
2010
~4,500
1989
<450
Planned Urbanization
Today
Average Unit Volume ($ million) Average Transactions (000) Cash Margin Cash Investment ($000) $1.2~$1.3
680
T3 & Below T1 & 2
364
30 2005
5 Years
30 2010
52%
48%
Tier 1,2
Today
Average Unit Volume ($ million) Average Transactions (000) Cash Margin Cash Investment ($000) $1.1~$1.2
101
28 27 2005
5 Years
30 2010
Today
Profit (US$)
Note: FX rate US$ = 6.4956 RMB
< $1 million
$ 3 million
Relieve pending capacity constraints with adjacent new units Continually monitor, proactive to optimize service levels
Helps solve queue wait times New unit impact built into our economic model
Bus station
34
~ 4x
Airport
11
32
~ 3x
Contemporary
Dated
After
Summary
Development continues to be a key growth driver
Helped by strong returns