ABSTRACT The Production of Education Audio Media by Development Unit of Educational Radio Media of Education and Culture Ministry

of Indonesia By: Mariana Susanti The growth and development of industry, offensive competition in the whole aspects of economy, and the rapid change of need, are the characteristics of global era which are boosted by the advancement of science and technology. To meet the requirements of science and technology development, the high quality of human resources is needed. One way to achieve that is through education system. Nevertheless, our national education still faces a lot of serious problems need to be handled: (1) the chance to get education is not spreaded yet; (2) the quality and education relevancy is still low; and (3) the education management is weak. Moving into 21st century, media industry is experiencing the rapid change. The wave of affiliation and integration of some media corporations and the emerge of digital technology have changed the media landscape. The market structure of Indonesia from the view of market model categorized into homogenous competition type. From micro view, the reality in Special Region of Yogyakarta shows that almost every private radio stations (from 44 private radio stations) offered a similar format and content entertainment and music. So, the tendency of media business person in Indonesia, specially radio station, put more emphasize to politics and economy interest rather than to fulfill the terms and conditions that has been written in UUD 1945 chapter 28 F and 33 (3). Both chapters require the moral responsibility of media industry to broadcast the information that educate (not only to entertain) and use the frequency spectrum to public wealth, not merely for certain institutions or individu. Media system wrapped into dilemma; it has to produce an educate and informative content, at the other side there is a demand that what becomes the public interest is unsured with the corporate interest. The media ownership having potency to influence about how a story or news be informed or not be informed. The changes on media structure and practice show the significance impact on media content. Frequently the search of profit directs toward homogenous and trivial media; while the limitation between commerce and information quickly dissapeared. Considering the importance function of mass media for people, then it is natural for organization management of media to notice and formulate the 1

programming (including content) carefully, visionary, and positively impact to improve the dignity of Indonesian people. The government has the obligation to serve the citizen especially iliterary people and poor society that lives in remote and scattered areas to obtain education by using the potency of conventional and old-fashioned technology radio. The radio technology that has been developed by government faces the biggest challenge from the development of media industry rapidly which submits to political economy system that makes it tend to consumer interests. The profit search directs toward homogenous and trivial media frequently. This paper is a literature study that try to describe a piece of government responsibility in education field through the role of BPMRP. BPMRP developes the education radio media with refers to the model of ADDIE (Analyzing, Design, Development, Implementation, and Evaluation) that can be summarized into three steps: pre-production, production, and post-production, and then presents it with the element of entertainment. There are two great obstacles should be faced that is media industry that tends to profit and water tap for education broadcasting institution is not opened by regulation yet. Both obstacles can be solved best by the advancement of technology, specially Internet. BPMRP disseminates and uploads all of her models as the result of development on www.radioedukasi.com so that all extensive society can download it for free. ***

THE WRITER BIOGRAPHY Mariana Susanti, born in Semarang, July 10, 1978, has took the Bachelor Degree in Communcation Science of Diponegoro University Semarang. Now she takes postgraduate degree in Communication Science of Gadjah Mada University Yogyakarta while working as functional employee in Development Unit of Educational Radio Media of Education and Culture Ministry of Indonesia.