ACADEMIC PLAN (GLOBAL MARKETING MKT 2083) Week 1 1 Date 4 June 2013 6 June 2013 Readings Introduction of subject

t and class C1: Introduction to global marketing Scope of international and global marketing Development of global marketing Importance of international & global marketing Major participants in global marketing Challenges of global marketing C2: Global marketing Environment: Global economic environment Intertwined world economy Country competitiveness Global trade agreements IT & changing nature of competition Regional economic arrangements C3: Global Cultural Environment Definition and characteristics of culture Culture elements- language, religion, education, social institutions and aesthetics Cross cultural comparisons Adapting to foreign cultures Culture and the marketing mix C4: Political and legal environment Political forces of host and home countries Political risks assessment & social pressures International agreements Issues transcending national boundaries 3 20 June 2013 C5: Int. and global marketing research Scope of international marketing research Importance of international marketing research Secondary and primary research and the associated problems in the international marketplace Submission Remarks

C1 Kotabe

11 June 2013

C3 Kotabe

2&3

13 June 2013 & 18 June 2013

C4 Kotabe

C5 Kotabe

Quiz 1 (C1,C2,C3)

C6 Kotabe

Sources of information and assistance to Malaysian firms

25 June 2013

C6: Global segmentation and marketing Reasons for international market segmentation Bases for country segmentation International positioning strategies Global, foreign and local consumer culture positioning C7: Global marketing strategies IT & global competition Global strategy Global marketing strategy Regionalization of global marketing strategy C8: Global market Entry Strategies Target market selection Choosing mode of entry Exporting Licensing Franchising Contract manufacturing Joint venture Strategic alliances C9: Global product policy decisions: developing new products for global markets Global product strategies Standardization vs. customization Multinational diffusion Developing new product for global markets Global new product development and culture

C7 Kotabe

27 June 2013

C8 Kotabe

2 July 2013 & 4 July 2013

C9 Kotabe

9 July 2013

Quiz 2 (C7 & C8)

C11 Kotabe

11 July 2013

C10: Global product policy decisions: marketing products Global branding strategies Managing product lines Product piracy Country of origin C11: C12: Global Pricing Drivers of foreign market pricing Pricing in inflationary environments Global pricing and currency movements Transfer pricing Pricing policies and the Euro Countertrade Global promotion strategies Global advertising and culture Setting the advertising budget Creative strategy Advertising regulations Other forms of communication Global integrated marketing TEST 1 THURSDAY (10.00AM 12PM) (R 216) MID TERM BREAK & RAYA AIDILFITRI Global logistics Definition Managing global logistics Free trade zones Maquiladora operation Global retailing Class Revision (Past year questions) INDUSTRIAL / ACADEMIC TRIP PRESENTATION WEEK Study leave Final Examination Final Semester Break

C12 Kotabe

16 July 2013 & 18 July 2013

C13 Kotabe

23 July 2013 & 25 July 2013

C14 Kotabe

1 Aug 2013

10 & 11 12

4 11 Aug 2013 20 Aug 2013 & 22 Aug 2013 C13:

C16 Kotabe

13 14 15 16 17 18

27 & 29 Aug 2013 5 Sept 2013 8 12 Sept 13 15 -22 Sept 13 23 29 Sept 13 30 6 Oct 13