2014 SIERRA UPDATE

GM Confidential

ECOTEC3 5.3L V8 IS MORE POWERFUL..

Current 5.3L
HP 315 hp

EcoTec3 5.3L
355 hp

Change
+ 40 hp

Torque

335 lb-ft

383 lb-ft

+ 48 lb-ft

GM Confidential

..AND MORE FUEL EFFICIENT!!!

Current 5.3L City 2WD 4WD Hwy 2WD 4WD 21 21 23 22 +2 +1 15 15 16 16 +1 +1 EcoTec3 5.3L Change

Clearly shows the benefit of the advanced technologies in the EcoTec 3 engine family!
GM Confidential 3

COMPETITIVE WIN: FUEL ECONOMY AND VALUE

The 5.3L V8 is a much better value ($895).with better fuel economy than EcoBoost ($2,195)
Sierra
5.3L
HP / lb.-ft. 355/380 16/23/19 2WD 16/22/18 4WD + $895

F-150
5.0L
360/380 15/21/17 2WD 14/19/16 4WD + $1,000

RAM
4.7L 310/330 14/20/16 14/19/16

V8

2WD FE

4WD FE

Uplevel V6

EcoBoost 3.5L
HP / lb.-ft. 2WD FE 4WD FE 365/420 16/22/18 2WD 15/21/17 4WD + $1095 over 5.0L V8

Note: FE= City/Hwy./Comb

GM Confidential

COMPETITIVE WIN: MAX TRAILERING Sierra will also have best-in-class half-ton max trailering of 11,500# with the 5.3L Max Trailering Package (Available Fall, 2013)
SIERRA Double / Quad Cabs Crew Cabs 11,500 F150 11,300 RAM 10,400 TUNDRA 10,100

11,400

11,300

10,350

9,900

GM Confidential

2014 SIERRA PRICING

GM Confidential

OUR PRICING AND PACKAGING SUPPORTS OUR KEY STRATEGIES

Increase differentiation vs Silverado Improve our position in the high-volume middle of the market with an outstanding SLE Take advantage of the opportunity to capture more of the crew cab and uplevel trim market from F-150
Sell more SLT and Denali

Maintain a competitive position in non-fleet commercial (the small business guy)

GM Confidential 7

COMPARING 2013 1SA WORK TRUCK TO 2014 1SA SIERRA 2WD

MSRP
Difference
For $475, the 2014 1SA Crew Cab has this additional content: V6 with the power of V8 Better fuel economy 4-wheel disc brakes with DuralifeTM brake rotors Locking tailgate 6-speed automatic transmission Box rail caps Wheel arch moldings

+$475
..and this content: 4.2 radio display with USB Power windows Cloth seats 3.5 instrument cluster monochrome Covered armrest w/storage Projector headlamps CornerStep rear bumper Four moveable upper tie down hooks

GM Confidential

COMPARING 2013 SLE TO 2014 SLE 2WD

MSRP
Difference
For $1,000 the 2014 3SA Crew Cab has this significant additional content: 17 aluminum wheels (vs. 17 steel in 13) Rear vision camera 8 Color Touch radio with Intellilink 4-wheel disc brakes with DuralifeTM brake rotors Projector headlamps Real aluminum trim Soft-touch instrument panel upper and door trim LED cargo box lighting Box rail caps

+$1,000
and this content:
EZ Lift and lower locking tailgate Rear wheelhouse liners Body-color door handles and mirrors (vs black in 13) Chrome belt moldings Steering wheel controls Bluetooth for Phone Multicolor 4.2 instrument cluster display Four moveable upper tie down hooks CornerStep rear bumper Wheel arch moldings
GM Confidential 9

COMPARING 2013 SLT TO 2014 SLT 2WD

MSRP
Difference
For $115 the 2014 4SA Crew Cab has this additional content:

+$115
and this content: 4-wheel disc brakes with DuralifeTM brake rotors Rear wheelhouse liners Wheel arch moldings 4.2 multicolor instrument cluster display Real aluminum trim Soft touch IP and door uppers Four moveable upper tie down hooks CornerStep rear bumper Chrome belt moldings The following was removed as standard equipment for 2014: Bose audio (available option) 6-disc CD changer (no longer offered) Bucket seats
GM Confidential 10

LED signature projector headlamps Heated bench seats Manual tilt / telescoping steering column 110v outlet Power adjustable pedals Chrome door handles and mirror caps Rear vision camera Cargo box lighting 8" display radio with connectivity radio/HD/Bluetooth EZ Lift and Lower tailgate Box rail caps

2014 SIERRA SLT 4WD CREW CAB VS 2013 F150 LARIAT 4WD SUPER CREW

For $1,095 more, Sierra has

Locking Differential Remote Start Chrome mirror caps and door handles Rear Vision Camera Manual tilt / telescoping column Aluminum trim Soft-touch IP and door trim Chrome belt molding

F150 has.
Keypad entry MyKey system Power Sliding Rear Window

Rear Park Assist

Projector headlamps with LED signature Power folding mirrors Chrome side moldings 110V outlet

Rear wheelhouse liners

LED cargo box lighting Moveable upper tie down hooks Universal Garage Door Opener

GM Confidential

11