Data Analytics & Predictive Modeling

Introduction:
This is an advanced level course which builds on the knowledge and experience a business analyst will have obtained after some years in the role. It takes the professional analyst to the next level in terms of delivering effective and realistic solutions to real business problems. This course provides techniques for data cleaning, testing, data mining & predictive modeling

Course Details
Data Analytics training is a ten day long instructor-led classroom course Fee: INR 15,000 Class Timings: Every Sunday 10:00 to 17:00 Address: Trendwise Analytics, Sigma Tech Park, Whitefield

Participants who complete the program will be able to:

Gain exposure to key disciplines and skills needed to fulfill the role of a business analyst Perform data sanitization on any give raw data Perform testing and segmentation Build linear, logistic regression and time series models

Audience:

Suitable for employees working on reporting and want to upgrade their skill in the field of advanced data analytics. This course is sure to increase data analytics capabilities

Prerequisite: Before attending this course, candidate should Have experience using applications, such as SAS/R/word processors/spreadsheets, in the Microsoft Windows, Macintosh or Linux environment. No statistical background is necessary Tools The principles and practice of data analysis are illustrated using SAS/R/SPSS/Excel. Contact:
Trendwise Analytics training@trendwiseanalytics.com info@trendwiseanalytics.com Mohan CEO -Trendwise Analytics Mohan@trendwiseanalytics.com +91 988 639 6854 Venkat Reddy Manager- Trendwise Analytics venkat@trendwiseanalytics.com +91 988 676 8879

Contents Module-1: Before we jump onto Data Analysis

Introduction to Analytical tools (SAS/R/SPSS) & Data Importing, merging & manipulating

Getting started with a Tool: Introduction to SAS/R/SPSS Programs, submitting a SAS/R/SPSS program, Mastering fundamental concepts Diagnosing and correcting syntax errors
Getting Familiar with SAS Data Sets Examining descriptor and data portions, Accessing SAS/R/SPSS data libraries, Accessing relational databases

Reading SAS Data Sets Introduction to reading data, Sub setting observations and variables, Adding permanent attributes Reading Excel Worksheets Doing more with Excel worksheets Reading Delimited Raw Data Files using nonstandard delimited data as input Manipulating Data Creating variables, Creating variables conditionally, Sub setting observations Combining Data Sets Introduction to combining data sets, Appending a data set Concatenating data sets Merging data sets one-to-one Merging data sets one-to-many, Merging data sets with non matches Data Handling using SQL Left Right and Inner Join Difference between SQL joining & Merging

Module-2: Get A Feel of the Data Data sanitization, outlier, missing values detection and treatment, Descriptive statistics
Data Sanitization

Introduction to validating and cleaning data Examining data errors when reading raw data files Validating data with the CONTENTS, PRINT, FREQ,MEANS and UNIVARIATE procedures Lab-Exercises with Sample data Cleaning invalid data o Missing value identification and treatment o Lab-Exercises with Sample data o Outlier identification and treatment o Lab-Exercises with Sample data Basic Data Reporting & Descriptive o Univariate descriptive statistics o Bivariate descriptive statistics o Correlation & simple linear regression

Module-3: Testing & Data Mining Techniques Testing of hypothesis, Segmentation & Clustering Building & testing of hypothesis based in the business objective and observations from descriptive statistics Testing of Hypothesis: o t-test, Z-test, Chi Square Test of Independence etc., o Lab Testing of sample means Testing of sample variances Test of independence Strategic, Operational & Statistical Segmentation Decision Trees/ CHAID to identify the segments with most relevant characteristics with respect to objective Cluster Analysis to divide and rule Lab o Customer segmentation o Market segmentation o Market basket analysis o Cross-sell Modeling o Propensity analysis

Module-4: Predictive Modeling Regression Analysis and Time series forecasting

Regression o Model building using Linear Regression, Logistic Regression o Model interpretation & Multicollniarity removal o Lab-Exercises with Sample data(Base SAS) Introduction to time series analysis (TCSI & ARIMA) o Time series forecasting using TCSI model o Lab-Exercises with Sample data o Time series forecasting ARIMA model o Lab-Exercises with Sample data

Module-5: Model Building Process

Step by step Model Building Process

Introduction to Model building in general Introduction to Credit Risk Model Building Data Collection and sanitization o Outlier detection o Missing value treatment o Exclusions Customer score v.s Account score Observation window & performance window Bad Definition Segmentation Variable selection techniques o Information value o Bivariate Trend Analysis Multicollinearity analysis Stepwise Logistic Regression Final iterations by Logistic regression Development and validation samples Model validation o KS statistic o PSI Model Recalibration

Module-6: Data Analysis Project

Lab-Hands on Sample Data Analysis Project