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BRING BACK THE

BEDTIME STORIES
50% OF PARENTS
ONLY 1 IN 3 PARENTS
OR PLAY VIDEO GAMES
MORE THAN READ BOOKS 1
1

SAY THEIR KIDS WATCH TV

EVERY NIGHT

READS TO THEIR KIDS

READING DONE OUT OF SCHOOL


IS CONSISTENTLY RELATED TO

THE AMOUNT OF

GAINS IN READING

ACHIEVEMENT

KIDS WHO DONT READ WELL BY THE END OF 3RD GRADE ARE 4 TIMES MORE LIKELY TO DROP OUT OF HIGH SCHOOL 3

EVERY CHILD DESERVES A BEDTIME STORY. JOIN RIF AND MACY'S AS WE DISTRIBUTE OUR

10 MILLIONTH BOOK TOGETHER!


BE BOOK SMART JUNE 21-JULY 21, 2013 GIVE $3 TO PROVIDE A BOOK FOR A CHILD AND GET $10 OFF* A $50 PURCHASE AT YOUR LOCAL MACYS STORE.
*Exclusions and restrictions apply. See sales associate for details or visit macys.com/RIF for more info.

SOURCES: 1. Bedtime story survey results are from an online survey conducted in April 2013 by Harris Interactive on behalf of Reading Is Fundamental among 1,003 U.S. parents of kids age 8 or younger. No estimates of theoretical sampling error can be calculated. 2. Becoming a Nation of Readers: The Report of the Commission on Reading, National Institute of Education (1988) 3. Double Jeopardy: How Third-Grade Reading Skills and Poverty Inuence High School Graduation. Annie E. Casey Foundation Report (2011)

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