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ANALYSIS: LTE

WIRELESS INTELLIGENCE PREDICTS LTE WILL ACCOUNT FOR 4% OF THE WORLD’S MOBILE CONNECTIONS BY 2015 PAGE 22

FOR 4% OF THE WORLD’S MOBILE CONNECTIONS BY 2015 PAGE 22 MOBILE WORLD CAPITAL THE SHOW

MOBILE WORLD CAPITAL

THE SHOW DAILY EXCLUSIVELY INTERVIEWS REPRESENTATIVES FROM BARCELONA, MILAN, MUNICH AND PARIS AS THEY AIM TO BECOME HOME TO THE MOBILE INDUSTRY PAGES 34-35

THEY AIM TO BECOME HOME TO THE MOBILE INDUSTRY PAGES 34-35 Seamless Mobility with tablets, phones

Seamless Mobility with tablets, phones and more

COVERING THE MOBILE WORLD CONGRESS 2011

phones and more COVERING THE MOBILE WORLD CONGRESS 2011 MONDAY 14TH FEBRUARY IN THIS ISSUE r
phones and more COVERING THE MOBILE WORLD CONGRESS 2011 MONDAY 14TH FEBRUARY IN THIS ISSUE r
phones and more COVERING THE MOBILE WORLD CONGRESS 2011 MONDAY 14TH FEBRUARY IN THIS ISSUE r

MONDAY 14TH FEBRUARY

IN THIS ISSUE r

Embedded SIM plans submitted to standards body

DEVICES EXPECTED TO APPEAR IN 2012 PAGE 4

Samsung updates Galaxy S, tablet devices

SOUTH KOREAN VENDOR STRENGTHENS PORTFOLIO PAGE 4

Telefonica launches cross- platform service

FRIGO TO GO LIVE IN SEVEN TERRITORIES LATER THIS YEAR PAGE 7

GSMA hails strong growth in HSPA mobile broadband

HSPA CONNECTIONS HAVE SURPASSED 400 MILLION, WITH 17 MILLION CONNECTIONS ADDED EACH MONTH PAGE 12

Nokia admits it rejected Android

By Matt Ablott

N okia’s decision to opt for Microsoft’s Windows Phone 7 (WP7) platform as its

primary smartphone OS, rather than Android, was prompted by a desire to avoid a “duopoly” in the mobile industry between Google/Nokia and Apple, CEO Stephen Elop told reporters at a press conference in Barcelona last night. Elop said that the Finnish handset giant had been “suited” by both Google (Android) and Microsoft in the weeks leading up to last Friday’s announcement. “A decision to swing to Android would have tilted the mobile ecosystem in the direction of a duopoly, but we wanted to create a challenger,”he said. Elop noted that the new partnership will initially operate as a

noted that the new partnership will initially operate as a straightforward licensing deal, which will see

straightforward licensing deal, which will see Nokia pay Microsoft a fee to use its software. But he also talked up the significant “value transfer” in financial terms that would come Nokia’s way as a result of reduced operating expenses and new revenue streams, such as access to Microsoft’s search and advertising capabilities. This financial contribution would be “in the billions not the millions,”Elop said. Nokia was unable to give a firm timeframe on when its first WP7 phone would appear but it is hopeful for a launch before year end. Elop was joined on stage by seniorVP Jo Harlow, who said that investment in Symbian would continue – at least in the short term – prior to a “carefully managed transition” to WP7. However, there

was little mention on MeeGo - Nokia’s high-end OS with Intel – aside from the fact that the first MeeGo phone is also due later this year and that MeeGo will form part of Nokia’s“next- generation platform strategy.” Nokia’s deal to use Microsoft’s Windows Phone 7 as its main smartphone platform was announced on Friday and is set to dominate debate at Congress this week. The two firms are positioning the alliance as the third major smartphone ecosystem alongside Apple’s iOS and the Android community. The deal will also see many of their service offerings - such as Nokia’s Ovi maps and Microsoft’s Bing search engine – pooled together, while Nokia’s apps store (Ovi) is to be rolled into WP7’s Marketplace. The deal was seen as a positive for Microsoft, which is set to benefit hugely from the support for WP7 by the world’s largest handset vendor. However, the news was less well received at Nokia, where some employees on Friday even staged a protest at a plant in Finland dedicated to the Symbian platform. Investors appeared equally worried about the wisdom of the Microsoft deal from Nokia’s point of view, sending shares in the Finnish firm down almost 15 percent in trading Friday.

the Finnish firm down almost 15 percent in trading Friday. Ericsson CEO: Solving urban capacity is

Ericsson CEO:

Solving urban capacity is key

issue

By Paul Rasmussen

T he CEO of Ericsson, Hans Vestberg (pictured) , has cautioned that providing

coverage in urban areas will become the biggest challenge facing the industry. With the company being keen to promote the concept of the ‘network society’ – where everything that can be connected will be – Vestberg believes that networks will become a key differentiator for operators. Cont. on P4 f

Sony Ericsson announces “PlayStation phone”; gets US boost

By Richard Handford

S ony Ericsson last night unveiled the much-anticipated Xperia Play (pictured) – aka the

“PlayStation phone” - ahead of its launch next month in selected European and Asian markets. A CDMA version of the new handset

will go on sale in the US withVerizon

Wireless in the spring, a major boost

for Sony Ericsson in the States.

The details of the Android-based device, which have been much

leaked in the run up to this week’s show, include: a slideout gaming keyboard featuring a digital D pad,

a second pad featuring the

distinctive PlayStation buttons, two analogue touch pads and two

shoulder buttons. Qualcomm’s Snapdragon processor has been optimised for gaming on the new handset, which also features a four- inch screen. The vendor also announced two other Android handsets: the Xperia pro, which features a Qwerty keyboard, and the Xperia neo, a more mid-range smartphone than the high-end Xperia arc, which the company announced last month and showed off yesterday. All new handsets, including the Xperia Play, are based on version 2.3 of the Android OS, also known as Gingerbread.

Less expected than the announcement of the Xperia Play was the news that the first operator

to sell the handset in the US will be Verizon Wireless. As one of the
to sell the handset in the US will be
Verizon Wireless. As one of the
country’s two leading operators,
along with AT&T Wireless, getting
Verizon Wireless’ support should
give sales of the Xperia Play a big lift
in the country. It will be the first
Sony Ericsson handset sold by
Verizon Wireless for some years.
The vendor did not reveal the
names of the handset’s launch
operators in Europe and Asia.
m.o.ve your network Discover m.o.ve Stand 8-A70 Mobile World Congress cisco.com/go/move
m.o.ve your network
Discover m.o.ve
Stand 8-A70
Mobile World Congress
cisco.com/go/move

MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

Monday 14th February

1

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NEWS

NEWS Tweet @ShowDaily

Tweet

@ShowDaily

YOUR

TWEETS

r

YOUR TWEETS r Hola Barcelona! Hola Mobile World Congress! And Olé to the 7 busiest days
YOUR TWEETS r Hola Barcelona! Hola Mobile World Congress! And Olé to the 7 busiest days

Hola Barcelona! Hola Mobile World Congress! And Olé to the 7 busiest days of this year @tiaheidi

My first Mobile World Congress and I'm in awe. We're all busy setting up. This requires a ton of juice.

#mwc11

 

@RunningDigital

easy drive from the south of France to Barcelona via la costa brava. Now bring on

#MWC11

!

 

@jossgillet

One iPad, one laptop, three phones, one nagra two microphones, assorted adaptors and chargers know I've forgotten something

@ruskin147

 

Argh

The geeks must be in

town! The Yoigo network is already underperforming after it worked so well the past 2 days! #MWC11 @arnehess

Packing for trip to Barcelona, anyone wants guys from a VC firm focusing solely on mobile to check out their product tweet me! #MWC @Joe

Nice! I have Mobile World Congress TV on Channel 8 in my hotel! #mwc11 @khlo

am convinced that while I still don't need an iPhone, I need an Android phone. Good place to make up my mind is here at #MWC11 @giannicatalfamo

Send your tweets to @ShowDaily or use hashtag #MWC11

 

j Ericsson – Cont. from P1 “The networks speed will be there, but the challenge will be urban locations where we see a requirement for heterogeneous networks. These will need to work in a different way from today and be dimensioned differently,” said the CEO. “We will be announcing products today that go towards solving this issue.” Part of the solution involves smaller and smarter sites that are capable of being self- dimensioning, claims Vestberg, as well as the need for operators to divide data services into premium and non-premium services. “For example, there will be devices that need an SMS every quarter – and then a fire-fighter that will require a live video stream using LTE. But operators should look at capturing the whole span of this market.” Perhaps aware of becoming complacent, Vestberg told Show Daily: “We need to re-invent ourselves to support the operators in building the network society – this will be their greatest opportunity.”

Embedded SIM plans submitted to standards body

By Matt Ablott

E fforts to set an industry standard for embedded SIM technology have moved

forward with the first results of a dedicated task force due to submit its findings to ETSI, the telecoms standards body, later this month. The GSMA-backed group included input from a number of international operators.

The project aims to develop a

worldwide standard that will allow the remote management of SIMs, effectively removing the need for a physical card and allowing SIMs to be embedded into many different types of devices. Moreover, the technology could potentially trigger a major shift in the traditional operator business model, as it will allow customers to

switch between different networks using the same SIM. Devices featuring the new SIM activation capability are expected to appear in 2012. In the case of devices that use traditional SIMs (such as handsets), the GSMA said that embedded SIMs will be initially used in tandem with a physical card and would remain as a “physical entity.” However, they will also be embedded in devices where they cannot be removed, making them suited to machine-to-machine (M2M) services and for connected consumer electronic devices such as cameras and music players. “By creating a standardised embedded SIM, we will drive global momentum for new, innovative and cost-effective connected devices that will enhance everyday lives,” said GSMA CTO Alex Sinclair. “This is

important because industry fragmentation can greatly hinder the advancement of mobile technology to the detriment of our industry and users all over the world.” The operator-led embedded SIM initiative is progressing amid rumours of similar developments elsewhere in the industry. Unconfirmed reports late last year suggested Apple was working on new iPhone software that would allow users to define their own network settings and freely switch between networks, effectively removing the operator from the value chain. This news prompted a fierce response from the mobile operator community, which reportedly threatened to suspend iPhone subsidies if Apple went through with its plans, forcing the iPhone-maker to re-consider.

Samsung updates Galaxy S, tablet devices

to re-consider. Samsung updates Galaxy S, tablet devices By Steve Costello S amsung last night announced
to re-consider. Samsung updates Galaxy S, tablet devices By Steve Costello S amsung last night announced
to re-consider. Samsung updates Galaxy S, tablet devices By Steve Costello S amsung last night announced

By Steve Costello

S amsung last night announced two additions to its Android device portfolio, with an

update to its Galaxy S flagship

smartphone and a new tablet device that is closer in positioning to Apple’s iPad than Samsung’s existing Galaxy Tab.

A number of incremental

upgrades have been made for the Galaxy S II. It has a 4.3” super AMOLED screen, compared with 4” for the Galaxy S, but in terms of physical size the handset is comparable with its predecessor. It is also slimline, being just 8.5mm deep – the existing Galaxy S is closer to 10mm. It has a 1GHz dual-core processor, compared with a 1GHz single core chip in the Galaxy S, and runs the latest Android Gingerbread platform. A new addition to the HSPA+ device is NFC support, enabling contactless transactions and

interactions. While to-date NFC has been something of a niche technology, it has been used in devices such as Google’s (Samsung-made) Nexus S,

and is believed to be gaining support from vendors including Nokia, Apple, LG and Research In Motion. Operators including Orange, Softbank and China Unicom are also working with the technology.

Launched in June 2010, Samsung sold more than 10 million Galaxy S devices before the end of the year, making the company something of

a standard bearer for Android.

During 2010 the company ended its support for the ailing Symbian OS smartphone platform, but it is also currently offering devices powered by its own Bada platform and Microsoft’s Windows Phone 7. YH Lee, Vice President of Mobile Marketing for Samsung, told Show

Daily that “while we are proactive in

the Android domain, we believe that in

the long term Bada will be a significant portion of our portfolio.” Samsung

shipped five million of its Bada- powered Wave family devices in 2010. YH Lee was less forthcoming about the fledgling WP7 portfolio, citing commercial confidentiality:

“We will have to wait and see how [WP7] is being perceived by the market,” she said – prior to the news that Nokia has now aligned its smart device strategy with the Microsoft platform. Samsung also unveiled the Galaxy Tab 10.1, with the figures referring to the screen size, which is the vendor’s second product in this market, following the earlier 7”-screen Galaxy Tab. As with the first product, Vodafone Group has been named as a partner, with Patrick Chomet, Group Director of Terminals, stating that “Vodafone customers in over 20 markets around the world will be the first to get the Galaxy Tab 10.1 when it goes on sale this spring.” The new device is based on the Honeycomb incarnation of the Android platform, which is designed specifically for tablets. This also means that it is possible to deliver a device without the need for buttons on the front casing, giving a sleeker design. It is powered by a dual-core 1GHz processor. Samsung also announced efforts to improve the business credentials

of its Android devices. In an interview with Show Daily ahead of the product launches, Eric Moon, director of Enterprise Mobility at Samsung, said that due to the growing cross-over between personal and business devices, “to be successful with consumers, we need to get the basics for the enterprise right.” Based on current implementation, “it has been quite challenging for corporate decision makers to embrace Android.”

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Investment group acquires AIRCOM

Network planning and optimisation services provider AIRCOM has been acquired by H.I.G. Europe, the European arm of global private equity investment firm H.I.G. Capital. AIRCOM is forecast to deliver more than £90m in revenues in its current financial year to 2 June.

Conferencing for mobiles

The next generation of conferencing solutions for mobile phones and tablets from Movius Interactive provides network operators with advanced and user- friendly video and audio options to suit business customers with equipment ranging from the latest 4G/LTE-ready devices to standard handsets. The solution is browser-based, does not require any client to be installed on the device and has a charging-enabled feature to address the needs of prepaid users.

Low cost, low power GSM

 

ViaSat and RascomStar-QAF have launched a portable, GSM cellular system, powered by solar panels and including integrated satellite backhaul, which can quickly extend an operator’s infrastructure or create a new greenfield network. Using a distributed software architecture, the low- bandwidth, low-power remote infrastructure equips mobile operators to deliver profitable and sustainable voice, messaging and data services to low ARPU communities.

LTE eNodeB demo

Interphase, Mindspeed Technologies, Continuous Computing and Ixia are demonstrating a live LTE eNodeB. The Interphase LTE eNodeB module, the single card base station in the demo system, employs Mindspeed’s Transcede system-on-chip (SoC) 3G/4G/LTE baseband processor. The LTE eNodeB module also includes the Trillium LTE software stack from Continuous Computing. The live demonstration is supported by Ixia’s Catapult user equipment (UE) emulation that generates the multiplay traffic for the demonstration and for lab development work.

4

Monday 14th February

MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

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OPINION PIECE r Getting it right: Quality, not quantity By Steve Costello T here can
OPINION PIECE r
Getting it right:
Quality, not quantity
By Steve Costello
T here can be little doubt that consumer choice in the app
industry is increasing sharply. While absolute figures are few
and far between, the number of titles available for Apple’s App
Store and Android Market are in six figures, Ovi Store (as it stands)
has passed the 30,000 mark, and there are nearly 20,000 titles
available for BlackBerry App World. Independent store GetJar offers
more than 75,000 products, and there is any number of operator
portals offering products.
But several stories from the last few weeks indicate that quantity
clearly does not equate to quality. For example, a UK survey found that
three of the most downloaded ‘generic’ barcode scanning apps only
achieved a 9 percent hit-rate for accurate results. And even the big
names are not immune from problems: it was reported that Yahoo was
responsible for a WP7 app which sent large amounts of data
surreptitiously, eating into customers’ inclusive allowances.
While the mobile app industry has grown sharply during the last
couple of years, this has largely been driven by early adopters who may
be prepared to put up with some teething troubles. A blog post earlier
this month even suggested that it is “better to get error reports from
the public if you can't test for yourself.” For the industry to continue
growing, apps really need to become a mass-market proposition,
delivering a polished user experience without the rough edges that are
currently in evidence – without the expectation that customers will be
happy as beta testers.
Due to the complexities of the industry, there are obviously a number
of factors at play. For example, many apps require access to third-party
information via open APIs – such as is the case for the barcode scanning
apps, or any number of public transport-related apps. Indeed, I was at
an event late last year where a speaker criticised a third-party, London
Underground-related app for its inaccuracy, when this is actually a
factor beyond the control of the developer. But to the user, the effect is
the same: the app is inaccurate, and therefore its value is impaired.
The same is true in the case of the Yahoo/WP7 app. A product from
the supposedly trusted brands was created – undoubtedly without any
intention of malice – in an inefficient way, causing data use beyond
what a user would reasonably expect. With operators moving away
from unmetered packages in favour of tariffs where prices are more
closely aligned with use, the concept of ‘bill shock’ again rears its ugly
head – only on this occasion, without the user being to blame.
And there has also been an ongoing rumbling about apps and privacy,
which could become a storm should there be a significant privacy breach
that is attributable to apps in the near future – and creating doubt in the
minds of potential buyers if picked up by mass-market media.
Last year, Ilja Laurs, founder and CEO of GetJar, spoke to our
Mobile Apps Briefing news service about the ‘Apps Cocktail’ needed to
drive success in the mass market (adoption of data plans, ease of
purchase and installation, handset compatibility, and so-on). It is
arguable that an improvement in the quality of the apps available
could contribute to this significantly, in providing a high-quality user
experience for customers.
While it is far from perfect, Apple has undoubtedly done the best to
create a polished app-buying experience, aided in no small part by its
end-to-end control of the ecosystem. Its app approval policy does at
least ensure that products do what they are intended to, and its
integration with iTunes provides a seamless purchase experience for
users. Perhaps it is time for others to focus more on the quality of the
products offered than the absolute numbers, in order to deliver an
application experience that is ready for primetime.

Apps use second only to mobile messaging

By Steve Costello

M obile apps attract almost as much mobile device use as messaging, and exceed

the totals for voice calls and web browsing, according to a January 2011 survey by Zokem Research. According to the study, commissioned by Wireless Intelligence, the research arm of the GSMA, mobile apps are responsible for 667 minutes of use per user each month, almost as much as messaging (671 minutes), and far more than voice (531 minutes) and web browsing (422 minutes). The research revealed some interesting distinctions between apps pre-installed before shipment and apps downloaded by the users. User- added apps dominated in categories such as entertainment (including gaming) and social networking. For ’commodity’ functionality such as browsing, messaging and voice,

people are more likely to use the pre- installed software. Add-on apps made up to 20

percent of total face time, but accounted for 30 percent of data traffic. Social networking represented 32 percent of total traffic with multimedia being the biggest chunk of mobile data usage at 57 percent. Almost 10 percent of all smartphone ‘face time’ is through the use of social networking apps. In terms of actual usage, only two third-party apps have greater than

30 percent penetration: Facebook

and YouTube. The research also noted differences between the major smartphone platforms. iPhone and Android device owners use an average of 15 different apps per month, whereas the number is eight for BlackBerry and Symbian OS. iTunes and Android Market have a monthly reach of 95 percent of their user bases, whereas

Blackberry App World reaches 50 percent of Blackberry users, and Nokia Ovi store only 26 percent of Symbian device owners. During January 2011, the average user added 2.5 apps, and nearly half of all users had more at the end of the month than in the beginning. One-in-five users had less at the end of the period, however. iPhones generated more than 200 percent more traffic per month on average than Android devices. Wi-Fi usage was about 11 percent of total traffic to/from devices. Overall smartphone usage dropped at weekends but generally averaged more than 70 minutes per day with apps capturing more face time than any other activity at weekends. The findings showed that SMS usage was higher in the mornings than voice and usage of social networking apps built up through the day and peaked at 9-10pm.

Adobe showcases new Flash release

By Vaughan O’Grady

L ast year’s GSMA Mobile World Congress saw the unveiling of Adobe

Integrated Runtime (AIR) on mobile devices and Adobe’s announcement that a beta of its Flash Player 10.1 app was to be made available to content providers and mobile developers worldwide. As Anup Murarka, Adobe’s director of product marketing, Flash Platform, notes, things have moved quickly in the intervening 12 months. With more than six million downloads of Flash Player, he says, “it’s consistently been, since it was made available, one of the top five free downloads in the Android Market.” An initial forecast that roughly five percent of smartphones sold in 2010 would support Flash has proved way out: the final figure is closer to 12 per

cent. For 2011 the projection is that

36 percent of all smartphones sold

— more than 130 million units — will support Flash Player software. More than 40 smartphone models are expected to ship with Flash Player in the first half of 2011 alone (and more than 50 tablet models over the whole year). And Flash 10.2 is being showcased at Mobile World Congress this year. “It will be available in the desktop initially. Then, as we release it to all of our OEMs in source code, it’ll be integrated into their devices in the coming weeks and months”, says Murarka. The new release includes support for Stage Video, which delivers improved video performance through optimising hardware acceleration on mobile devices, desktops and TVs and, says Adobe, significantly reduces processor and memory usage. As for AIR, Murarka says:

“Developers that use AIR are now able to deploy an application to 84 million smartphones and tablets worldwide,” adding, “we’ve seen well over a million downloads of the runtime itself.” AIR apps already available include games, enterprise collaboration and social media apps, and, says Murarka,“We expect a lot of growth on the application side because of the upcoming PlayBook and Android tablet launches”. And if you fancy browsing, not through websites but magazines, the company is announcing that its Digital Publishing Suite will bring with it a Content Viewer for Android tablets — and with that, says Murarka, will come magazines like WIRED and the New Yorker ”and others, we hope, very quickly to the Android platform as well.” The Congress will also coincide with the first phase of the company’s commitment to respond to concerns about performance and battery life by publishing a methodology and a set of test assets “that will allow analysts and developers to see how we measure our own performance and battery tests for our runtimes”.

our own performance and battery tests for our runtimes”. 6 Monday 14th February MOBILE WORLD CONGRESS

6

Monday 14th February

MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

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Shazam warns app developers to remember the basics

By Steve Costello

S uccessful mobile apps “don’t

lose sight of the basics”, Alex

Musil, EVP of Product

Marketing at Shazam told Show Daily ahead of his appearance at the App Planet Forum this morning. “People want responsive apps that don't crash and "just work". For example, you can tell when an app has only been tested on Wi-Fi and not in a real-world 3G environment,”he notes. While the mobile app industry has seen phenomenal growth in recent

years, there is currently something of

a shift in mindset toward how to

offer more compelling products which take more advantage of the capabilities offered by smartphones

and mobile networks. Musil notes that“there are a few things great apps do better”, ranging from the initial user experience to integration with other apps and payment options. This should be obvious from the

outset: “They let people use the app without having to jump through registration or other hoops; people understand their value very quickly.” One feature common to the best apps are intelligent use of push notifications: “Apps which add value beyond the moment someone

thinks of tapping on the icon

really drive engagement and remind people an app is on their phone.” Another successful feature is integration with Facebook and Twitter. “Each use case is different, but there's a good chance some aspect of an app can be made social,”he says.

Musil is adamant that apps need a free option in order to attract users in the first place.“People want to try before buying. There's far less hesitation for someone to install and try a free app at least once. Smart apps are upfront where that line is drawn and always provide some minimum standalone value for light usage without paying. They then leverage in-app payment to

can

without paying. They then leverage in-app payment to can make it as easy as possible for

make it as easy as possible for users to unlock the for-pay features.” One issue that is not set to go away is fragmentation – both between different operating systems, and with different versions of platforms (for example targeting smartphone or tablet devices). “Where and to what extent to focus will always be a big decision point for developers. Variety in mobile platforms will always exist given the volumes involved and the motivations of various players in the mobile market,”Musil says. “Developers need to keenly understand how the value of each user differs across platforms and, in some cases perhaps even devices, and invest appropriately. The benefits of innovation, driven by

competition between platform vendors, now outweighs the costs of fragmentation in my opinion. There are clear platforms to focus on and they will provide a compelling market for developers with manageable fragmentation.” Positively, there are tools available to enable developers to innovate. “There are a ton of tools and resources out there. The platform vendors are continuously innovating, there are third party vendors who plug gaps in areas like advertising and push platforms; plus there are open source options that can save time and effort,” Musil notes. Axel Musil is speaking at the App Planet Forum: Making Apps Smarter session this morning at 11:00.

Telefonica launches cross- platform Frigo service

By Ian Channing

T elefonica has unveiled its new multi-platform apps environment which will be

launched in seven of its territories

later this year. Dubbed ‘Frigo’ (the commercial name will be revealed

when the first service goes live), the new service will enable Telefonica customers to access, manage and enjoy apps on any mobile phone, tablet, netbook, mobile PC or set- top box TV. “Essentially Frigo is about offering customers a multiplatform opportunity to use their stuff anywhere they want to,”said Tanya Field, director of Telefonica’s Mobile Data Group.“We have been working for a while on the concept that customers don’t have a number of separate lives, they have

a joined-up life and when they

want to use content and services they want to do it in a joined-up fashion. We have created a space for our customers to put the stuff they want to use whether bought from us or not. It is for them to choose the stuff that is important to them and to be able to port it

and use it across a number of different platforms.” Frigo utilises Xiam’s recommendations technology and Colm Healy, vice president and general manager of Xiam, describes the aims of the Frigo project: “One of the key cornerstones of what Telefonica is looking to do is to add powerful usability features into the service. One of these is looking to help people find content more quickly and more intuitively through our recommendations technology. So what we are doing within Frigo is helping to identify which of the available content, offers and apps is most likely to interest. What Telefonica is able to uniquely bring to this space is the ability to have an holistic view of the consumer in a multiplatform way. Whether you are changing device or

moving to a new service from Telefonica, that service already knows what your interests are.” Frigo works across a number of operating systems – including Android, Windows Mobile, Java and Symbian – and is being launched this year in Argentina, Brazil, Germany, Ireland, Mexico, Spain and the UK.

In April, Telecom Italia will be the first operator outside of the Telefonica Group to launch the service, giving its customers a one stop shop to discover, purchase, download, store, access and use a huge array of applications and services. Frigo is fully integrated with aims of the Wholesale Applications Community (WAC) and uses Qualcomm’s Xiam recommendation engine to enable Telefonica to provide customers with content, services and offers uniquely tailored to their individual needs and interests across all of their connected devices. Ericsson’s Mobile Service Delivery Platform (MSDP) solution powers Frigo’s application store elements. The launch of Frigo comes only days after the formal unveiling of Telefonica’s BlueVia – a group wide initiative to build an app developer community using common network APIs and new revenue-sharing business models. Through BlueVia, Telefonica says it is the first operator in the world to share API transaction revenue with app developers.

world to share API transaction revenue with app developers. Masabi’s app is going places By Vaughan

Masabi’s app is going places

By Vaughan O’Grady

T he ‘ticket machine in your pocket’ app from Masabi was designed for everyday mobile

phones – but has benefited from the boom in apps for smartphones. This has, as Masabi CEO Ben Whitaker tells Show Daily, “woken up manufacturers, mobile operators and the general public to what a mobile app is.” In this case it’s a free app that offers UK overground train times. However, if a customer wishes to go further, he or she can use it to buy a ticket and receive a code. The customer then picks up the physical ticket at a machine in a railway station. The system launched on the Nokia N8, in association with an already popular online booking and timing brand (www.thetrainline.com). Now, however, Whitaker says, “We’re on the bulk of Nokias, Blackberry, Android, LG, Samsung, Sony Ericsson, HTC phones and shortly iPhone as well.” The system has already proved extremely popular with customers. But the GSMA Mobile World Congress will allow Masabi to

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Gemalto integrates Facebook app with SIMs

Gemalto announced Facebook for SIM, which has a Facebook app embedded into a SIM card to deliver compatibility with “100 percent of SIM- compliant mobile phones.” The app works via SMS, meaning no data contract is needed. A subscription model comes into play after a free introductory trial.

Google offers MWC “heat” app

Google and ad agency Jung von Matt Stockholm have developed a Heat MWC app for Congress, which will show anonymous heat signatures of other delegates on a map, in order to identify the most popular events and destinations. It also enables delegates to share information, for example sharing LinkedIn profile details. The app can be downloaded from Android Market and Apple’s App Store.

publicise the next phase of its service: in partnership with Athos Origin, one of the biggest systems integrators in Europe, and Chiltern Railways, a regional UK train service, it plans an app that removes physical tickets completely. A free iPhone application will provide passengers with details of the cheapest prices and train times, and then deliver a ticket as a 2D barcode within the application. Once Chiltern Railways’high-speed bar code-enabled entry system is up and running, says Whitaker,“you show the phone to the gate. Within about a quarter of a second, it’s scanned, decrypted, validated [the barcode] and opened the gate. ”The iPhone app will launch in the spring, followed shortly by apps for BlackBerry, Android, Nokia, Samsung and Sony Ericsson. And the Chiltern deal could provide the right track to even more far-flung destinations for the company at Mobile World Congress – not just in rail but in other forms of transport. Whitaker says: “We’re here to find international partners and integrators who can help us to export the technology.” It’s an app that is clearly going places – in more ways than one.“It’s not just virtual goods changing hands,” says Whitaker. “This is where the mobile is not the ‘baby internet’. It’s competing with the real world.”

MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

Monday 14th February

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MOBILE DEVICES | TELECA

MOBILE DEVICES | TELECA Andrew Till CTO and Head of Solutions Development Teleca Buckle up for

Andrew Till CTO and Head of Solutions Development Teleca

Buckle up for life in the mobile fast lane

When the first cell phones hit the market 25 years ago, no one could have predicted the direction mobile devices would take. The degree to which today’s consumers would use smartphones, tablets and in-vehicle devices to manage their social lives, increase productivity and connect to news and media would have been unimaginable. And it’s about to get much faster.

T he evolution of these all-purpose devices has only just begun. Mobile technology took a quantum leap in

2010, and the ripples will be felt in consumer and business applications for years to come. Innovations such as DLNA, dual-screen technology and Near Field Communication are set to radically change the way we use our mobile devices. Mobile devices are no longer stop-gap measures that help us stay connected when we’re away from our desktop computers. They are becoming our preferred method for accessing and controlling the information and media that is integral to our quality of life. Research firms such as Frost & Sullivan and Forrester are predicting that by 2015, more people in the US will own smartphones than personal computers. The combination of growing consumer preferences and major technological advances will make 2011 a pivotal year for mobile devices of all types and application development. Let’s look at some of the year’s most influential trends.

TOTAL CONTROL IN THE PALM OF YOUR HAND

The drive to develop greater compatibility and content fluidity between consumer electronics, handsets and personal computers is going to turn mobile devices into sophisticated command centers for your home entertainment setup. Thanks to the work of the Digital Living Network Alliance (DLNA), the barriers preventing open communication between

consumer electronics, computers and mobile devices are eroding. By developing a set of compatibility standards that encourage seamless interactivity between these components, DLNA is setting the stage for a total convergence. Major manufacturers such as Sony started releasing DLNA-compliant products in 2009, and the recent launch of Google TV has accelerated the adoption of these standards across the board. In a DLNA environment, every electronic device can communicate, interact and share media freely. For instance, you can transfer your favorite TV shows from your television to your tablet, upload holiday photos from your camera to the TV, or download an album to your phone and stream it through your home stereo. The implications for mobile devices are profound, as they turn into magic wands weaving their magic over every aspect of our digital lives, allowing us to effortlessly retrieve, manage and direct complex media with touchscreen or voice-activated commands. We’ve seen a tremendous increase in the number of companies looking for software that builds on DLNA capabilities. Consumers are only just starting to develop an awareness about this technology, and companies are mobilizing quickly to be ready for the demand. And demand is growing rapidly: a recent report from In-Stat predicts that shipments of DLNA-enabled devices will surpass a billion units by 2014.

LIFE’S TOO BIG TO FIT ON ONE SCREEN

Another innovation that will change the way we use our phones is the emerging dual- screen or multi-screen technology. Given our growing need to multitask and access different data simultaneously, the evolution from a single-screen display to one that supports multiple visual outputs was inevitable. The“ticker screen”available in the Samsung Continuum phone is one example of this emerging trend. This narrow screen runs along the bottom of the main screen and can be controlled independently of it. The ticker

screen delivers access to a variety of news, sports, entertainment and financial feeds as well as social networking functionality. Multi-screen functionality will enable mobile platforms to extend to new market segments, such as automotive, enabling use cases such as managing a navigation system while controlling in-vehicle entertainment. For example, a console-mounted device with a split-screen rear display allows drivers to track their route uninterrupted while managing a playlist or streaming media to the rear seat entertainment system. Android and MeeGo platforms with multi-screen displays are also being built into new vehicles to provide this functionality. Devices taken into the car such as phones and tablets will also be able to seamlessly integrate into the in car infotainment systems further extending the range of displays available. The automotive industry is on the verge of a paradigm shift thanks to the ease in which software, apps and information can be downloaded into the vehicle. The GENIVI alliance, supporting the delivery of an open and globally consistent software platform based on Linux for use by the whole car industry, will quickly drive In-Vehicle Infotainment systems forward at a spectacular rate.

Infotainment systems forward at a spectacular rate. A SINGLE TOUCH THAT DOES SO MUCH Instead of
Infotainment systems forward at a spectacular rate. A SINGLE TOUCH THAT DOES SO MUCH Instead of

A SINGLE TOUCH THAT DOES SO MUCH

Instead of merely providing Internet access when we’re away from our PCs, our phones are now helping us connect and interact with the world immediately surrounding us. Near Field Communications (NFC), provides a way for devices within a few inches of one another to exchange data freely. The possibilities are exciting, and new applications are emerging regularly. For instance, the recent collaboration between Veriphone and PayPal is making it possible for people to make payments by simply “bumping” their device against the vendor’s. Friends sharing a meal together can divide the bill and pay their share by touching their devices together, and someone buying a second-hand bike on Craigslist can tap phones with the seller and cycle home on their new purchase.

RESEARCH FIRMS SUCH AS FROST & SULLIVAN AND FORRESTER ARE PREDICTING THAT BY 2015 MORE PEOPLE IN THE US WILL OWN SMARTPHONES THAN PERSONAL COMPUTERS.

This is just a start, with NFC enabling a new range of peer to peer data sharing applications from micro finance to sharing gaming content to changing the way that mobile marketing works.The benefits are both for consumers and businesses. Leveraging NFC technology can significantly reduce transaction and queuing times which are key for any business. New operating systems such as Android's Gingerbread release (2.3) come equipped with NFC capabilities that enable contactless money transfer, and let users touch their device to stickers and posters embedded with NFC chips in order to read information or access related media. NFC technology can ultimately eliminate the need to carry a wallet. Within five years, credit cards and cash could be obsolete for many consumers. In 2011, mobile will become our primary touchpoint in a digital world. The trend has been in motion for some time, but we may look back on 2010 as the year that crystallized the dominance of mobile devices in our lives. As new technologies proliferate in the world around us, smartphones are evolving to become the preferred method of interpreting, controlling and interacting with this increasingly digital world. Technologies such as DLNA and NFC are incredibly powerful, yet within reach of businesses of any size. Over the next few years, the opportunities in the mobile space are going to be truly limitless.