Mwc11 Daily Day3 Complete LR

COVERING THE MOBILE WORLD CONGRESS 2011
WEDNESDAY 16TH FEBRUARY

ANALYSIS: 2011 PREDICTIONS
WIRELESS INTELLIGENCE ANALYSTS OUTLINE
THIS YEARS LIKELY KEY TRENDS AND THEMES
PAGES 42-43
MARKET INSIGHT
WIRELESS INTELLIGENCE ANALYSES THE
AMERICAS/USA/CANADA MOBILE SECTORS
PAGE 50
F
E
A
T
U
R
E
S
IN THIS ISSUE r
Huawei unveils
new smartphone
and tablet
VENDOR PLANS TO SHIP
MORE THAN 10 MILLION
SMARTPHONES IN 2011
PAGE 4
Sprint keeps
open mind on LTE
US WIMAX OPERATOR KEEPS
ITS OPTIONS OPEN AS IT
EMBARKS ON NETWORK
VISION PROJECT PAGE 4
GSMA CEO
hails new era of
connected devices
EMBEDDED SIMS AND M2M
ARE KEY PAGE 8
HTC head
trumpets apps
CEO FOCUSES ON
INTEGRATION PAGE 10
1 Wednesday 16th February MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com
Seamless Mobility with
tablets, phones and more
By Ken Wieland
R
egulators are not doing
enough to spur investment in
mobile broadband networks
and services. That was the
dominant message from yesterdays
opening keynote speaker session,
comprising CEOs from some of the
worlds biggest mobile operators:
America Movil, AT&T, China
Mobile, Telefonica and Vodafone.
Vittorio Colao, Vodafone CEO,
accused regulators in Europe of
being on auto-pilot, mechanically
applying financial obligations that
he believed were no longer valid.
We start every year at Vodafone
with between 150 million and
250 million less money due to the
lowering of MTR [mobile
termination rates] and
interconnection fees, and probably
the same amount again, at the
higher end, because of lower
[retail] prices, said Colao. It may
have been valid to lower charges
when prices were high, but that is
no longer the case. Its time to
move to industrial and forward-
looking policies.
Cont. on P14
f
CEOs call for regulators
to encourage investment
By Matt Ablott
G
oogle CEO Eric Schmidt
believes the rollout of LTE
networks and new cloud
based services this year will mark
the start of a new era for mobile
innovation. LTE will provide the
platform for a set of new mobile
applications that we can only begin
to imagine, said Schmidt in a
special keynote session at Congress
yesterday afternoon.
Not surprisingly, he positioned
Googles own Android OS as at the
forefront of this change. He said
that Android phone activations
were now running at more than
300,000 a day with 170 Android-
based handsets currently available
from 27 device vendors - making it
the worlds fastest-growing mobile
platform. He claimed that such
scale made Android a compelling
prospect for developers.
Developers think mobile first
because they know this is where
there is scale and growth; they also
go where the money is.As well as
benefiting from Googles
advertising businesses, developers
can also tap into YouTube which
Schmidt said was now recording 35
hours of video uploads every
minute. There are now 150,000 apps
on the Android store, said Schmidt,
a tally that has tripled in the last
nine months. However, he was
forced to defend suggestions that
Android represented a fragmented
apps environment for developers to
work on, claiming that Google
enforces so-called anti-
fragmentation laws for vendors
licensing the platform.
Schmidt was joined on stage by a
Google engineer who demonstrated
the forthcoming Honeycomb
Android version (3.0) running on a
Motorola XOOM tablet. Google
showed off a new Android app
called Movie Studio, which allows
users to record, edit and distribute
movies directly from a tablet.
Schmidt said little on the recent
Nokia/Microsoft deal that is
aiming to become a major
challenger to Android, except for
a brief acknowledgement of
regret that Nokia had opted to go
with Googles greatest rival. We
would have loved Nokia to have
chosen Android and our offer
remains open.
Google
backs
high-speed
network
evolution
By Steve Costello
H
TC yesterday
announced what Peter
Chou, its CEO,
described as the broadest
lineup of phones we have ever
announced at one time. The
company unveiled five Android
smartphones plus its first tablet
device, HTC Flyer.
Among the updated
smartphone portfolio are two
devices (pictured) which feature
a dedicated, contextual
Facebook button, which has
been integrated with a number
of applications to enable one-
touch content upload and
sharing via the social
networking site. One device,
ChaCha, includes a QWERTY
keypad as well as a small (2.6)
touch screen, while its sibling,
Salsa, is touch-screen (3.4 inch
display) only.
ChaCha and Salsa will be
available in major European and
Asian markets in the second
quarter, and HTC is also working
exclusively with AT&T in the US
for these products.
Chou said that HTC has
undertaken significant work to
differentiate the user experience
of its first tablet both from rival
products and smartphones,
stating that we are not
interested in rushing out another
me-too device. Flyer has a 7-
inch screen and is powered by a
1.5GHz processor, with an
updated version of the
companys Sense user interface.
It will be launched globally in
the second quarter.
Cont. on P4
f
HTC unveils
Facebook and
tablet devices
MWC11 Daily DAY3_DAY3 10/02/2011 10:49 Page 2
NEWS
Tweet
@ShowDaily
YOUR TWEETS... r
Lots of buzz @ #mwc11
@Marcdufresne
the only place on earth
where the bathroom lines
for girls are shorter then
the ones for boys #MWC11
@mapelli:
Calling Twitter a
microblogging service misses
its transformative impact.
Like calling an automobile a
horseless carriage. #MWC11
@dickc
meetings start in 90
minutes....and end in 96
hours#MWC11
@ peterjones
is like a big Ideal Home
exhibition for geeks. Nice
sofas. Cool tech and big flat
screens everywhere. #MWC11
@michellegallen
If you get in at hall 2 the
fast track is actually fast
#mwc11
@spiunno
Send your tweets to
@ShowDaily or use
hashtag #MWC11
By Richard Handford
H
uawei yesterday
announced a new
smartphone and an
updated tablet, both based on
Android, in further evidence of the
vendors ambition to increase its
presence in the high-end device
market. Speaking to Show Daily,
Huawei Devices chief marketing
officer Victor Xu said the company
plans to ship more than 10 million
smartphones in 2011, up from 3
million shipments last year.
The vendors Ideos X3 is its first
smartphone based on version 2.3 of
the Android OS, also known as
Gingerbread, and has a 3.2-inch
screen. Huawei boasts the new
handsets thickness of 11.2 mm makes
it the thinnest handset on the market
today. Comparable handsets from
Motorola (12.4 mm), HTC (12 mm)
and Sony Ericsson (15 mm) are
chunkier than the new model, claims
Huawei. Plus the vendor has added
its own over-the-air and online
upgrade solution, as well as a data
back-up service, to imprint some of its
own identity on the Android template.
The X3 wil be available first in Japan in
March. Pricewise, it will be positioned
as a mid-range smartphone. In the UK
for instance it will be free for users
taking out a 25 a month subscription.
The updated Ideos S7 Slim is a
tablet based on the older version 2.2
of the Android OS, also known as
Froyo. Its 7-inch screen is smaller
than some rivals, but does offer both
3G and W-Fi connectivity. It will be
launched in April this year. In terms
of pricing, Huawei says the S7 Slim
will cost 350-400 in the UK.
In addition to its new smartphone
and tablet, Huawei also announced a
new datacard, the HiLink, which will
be launched in Q2 this year, and
Mobile WiFi Smart Pro, a new wireless
modem, also available from Q2.
The press conference also featured
an appearance from Smart
Communications, the leading Filipino
mobile operator, intended to show how
the growth prospects for smartphones
are in emerging markets too. The
operators Netphone service makes
smartphones and apps affordable for
the mass market in the Philippines.
Huawei unveils new
smartphone and the
scale of its ambitions
By Steve Costello
U
S WiMAX operator Sprint
yesterday said that it is
looking at the trends and
migration track toward LTE,
although it stopped short of stating
that the technology features on its
development roadmap as part of its
current Network Vision network
renewal project.
According to Bob Azzi, SVP of
Network for the company, well be
looking at this probably over the
next four to six months, and then as
those plans solidify well be
communicating more things. He
said that the intention is to look at
LTE as a complementary serviceto
its existing WiMAX offerings, which
are delivered in partnership with
wholesale operator Clearwire.
Late last year, Sprint announced
deals with Alcatel-Lucent, Ericsson
and Samsung to renew its
infrastructure, at the same time
stating it will phase-out its 2G iDEN
network freeing up the 800MHz
spectrum used by this technology.
While Azzi said that some of
this spectrum is likely to be used
for CDMA voice services, the use
of the rest will likely be for an
additional data service, which
would most likely be LTE, but this
would be something that is on the
development roadmap. However,
the iDEN switch-off is not due to
gain pace until after 2013,
meaning that this is not a short-
term option.
The possible deployment of LTE
using the 2.5GHz frequencies owned
by Clearwire was discussed, with Azzi
noting that there are debates and
options in terms of what might be
done not only in the States, but in
terms of a global ecosystem. Theres
stuff going on here in Barcelona
discussing different things, different
operators discussing what they want
to do with similar spectrum positions
across the world.
Azzis comments are likely to be a
reference to the creation of the
Global TD-LTE Initiative Monday,
which Sunil Mittal, chairman of
Bharti Airtel, suggested may put
the final nail into WiMAXs coffin.
By Paul Rasmussen
C
onsumers want to view or
access the same content
across a number of devices,
and not be restricted by the
particular characteristics of an OS,
device or network. This openness
was the theme of yesterday
mornings keynote session View
from the top.
This openness, according to
Randall Stephenson, AT&Ts CEO,
should be a powerful message for
the mobile industry in terms of
stimulating demand for the
capabilities being deployed now by
mobile operators.
The customer experience will be
OS and device agnostic, even
network agnostic,said Stephenson.
Consumers are not concerned or
preoccupied about which access
medium they use - mobile, fixed or
Wi-Fi. As LTE networks become
available, the cloud becomes a reality
and the overall technology matures,
the customers expectation for an
open and seamless environment is
only going to increase.
However, the CEO claimed that
avenues are emerging that would
help facilitate an open approach.
The most exciting is HTML5. The
beauty of this is that itll allow apps
to be developed once and then run
on multiple OSs and devices.
This perspective was echoed by
Wang Jianzhou, chairman of China
Mobile, stating that there must be
encouragement to move the
industry towards an open system.
We need to change the business
model of the mobile Internet, and
build an ecosystem which is
beneficial to the development of the
industry, said Wang. Handset
manufacturers only develop apps for
their own handsets, and its
extremely difficult to build an apps
store that supports all handsets.
The CEO of Telefnica, Csar
Alierta, called for greater engagement
between the telecoms players and the
content providers to ensure
consumers received a quality
experience. However, he took a more
direct approach with regard to the
investment needed to make this
happen, and called for content
providers to start contributing towards
the high levels of required capex.
Sprint keeps open
mind on LTE plans
Operator keynotes call
for open systems
j
HTC Cont. from P1
Supporting the launch of the
tablet device, HTC also
announced HTC Watch, a video
download service it said enables
low-cost on-demand progressive
downloading of hundreds of
high-definition movies from
major studios.It will also support
cloud-based gaming services from
OnLive, a company HTC recently
made a significant investment in.
Rounding-out the portfolio are
three updates to existing HTC
devices: Desire S, Wildfire S and
Incredible S, each of which
includes HTCs Sense user
interface. Wildfire S was described
as one of HTCs smallest phones
ever, while Desire S and
Incredible S offer a fuller feature
set. All three products are set for
release in Europe and Asia during
the second quarter.
According to Chou, in 2010 HTC
shipped 25 million devices, more
than double the year before. It also
began shipments this week of its
first LTE smartphone, ThunderBolt,
to Verizon Wireless, stating that we
will be shipping more 4G
smartphones when our customers
want to roll out their networks.
The company did not
announce any new handsets
powered by Microsofts Windows
Phone 7 platform, despite having
been a launch partner for this OS.
In his Keynote session at
Congress shortly after the
handset launch, Chou responded
to Microsofts alliance with Nokia
by noting that we are positive
because this combination, we are
sure, will make the Windows
Phone ecosystem stronger.
D3 PAGE 4_DAY3 15/02/2011 18:01 Page 4
NEWS
NEWS IN BRIEF... r
Iway mobile
launches COMODO
console
Israeli company Iway Mobile
announces the launch of
COMODO Console, a
telecommunications and
content system consisting of
dozens of services divided
into nine content worlds,
specifically developed for
the driver's environment.
The company can be found
in Hall 8, A171.
Enabling LTE
roaming
As operators roll out their
LTE networks they will be
facing problems of integration
with their existing
infrastructure, including
roaming. Sybase has
addressed this issue by
extending its IPX365 solution
to include LTE roaming. The
advanced engineering of
Sybase IPX 365 is built on a
global MPLS platform with
multiple Gbit/s capacity and,
says the company, unrivalled
operator-grade network
performance.
LTE embedded
module
The Expedite E373 Advanced
PCle Mini Card embedded
module from Novatel
Wireless extends the
companys embedded mobile
broadband portfolio for LTE
connectivity worldwide.
Novatels LTE embedded
modules are optimised for
power efficiency, thermal
performance and weight. The
modules provide enhanced
GPS capabilities, allowing
users to retrieve position data
for navigation and location-
based applications.
Mobile payment
application
Vesta and Jibe Mobile are
showcasing an enhanced
mobile payment application
designed for operators and
handset manufacturers. Vesta
will leverage Jibes App to App
Platform to enable payments
through a users handset for a
variety of consumer goods
and services. In addition to
prepaid account top-up and
bill payment functionality, the
offering incorporates Vesta-
powered digital content and
application purchases. The
application will also enable
peer-to-peer gifted
purchases between
subscribers. The application
is 100 percent PCI compliant
and fully indemnifies the
operator against fraud losses.
GSMA announces winners of
the 2011 Global Mobile Awards
Y
esterday saw the winners of the 16th Annual Global Mobile awards
announced during a two-part afternoon awards ceremony and evening
celebration hosted by British TV and radio presenter Jonathan Ross.
Guests at the Congress Party and Awards Celebration were entertained by
Grammy and Brit Award-winning singer Duffy and internationally acclaimed
indie rock band Metric.
"This years awards attracted more than 600 entrants, with many high calibre
entries across all categories," said Rob Conway, CEO and Member of the Board,
GSMA. The GSMA congratulates the award winners and commends all finalists
for their innovation, ingenuity and important contributions to the success of the
mobile industry.
App of the Year on the Apple Platform
Winner: Rovio/Clickgamer/Chillingo -
Angry Birds
App of the Year on the BlackBerry
App World Platform
Winner: Research In Motion -
BlackBerry Messenger
App of the Year on the Android Platform
Winner: Google - Google Maps
App of the Year on the Nokia Platform
Winner: Herocraft & InnerActive -
Zum Zum
Best Mobile App
Winner: Rovio/Clickgamer/Chillingo -
Angry Birds
Best Mobile Advertising &
Marketing Campaign
Winner: Mobilera - Outeractive -
Unilever Cornetto Multiplayer Interactive
Wall Projection Mapping Game
Best Mobile Enterprise Product
or Solution
Winner: Antenna - Antenna Mobility
Platform (AMP)
Best Mobile Money Product or Solution
Winner: Airtel Africa, MasterCard
Worldwide and Standard Chartered
Bank - Airtel Card
Best Use of Mobile for Social &
Economic Development
Winner: Ericsson and Flexenclosure -
Ericsson Community Power
Best Mobile Money for the
Unbanked Service
Winner: Vodafone Group, Safaricom,
Vodacom, Vodafone Essar Limited and
Roshan Ltd. - M-PESA
Best Product, Initiative or Service for
Underserved Segments
Winner: BBC World Service Trust -
BBC Janala
Best M-Health Innovation
Winner: Mobisante, Inc. - MobiUS
Best Mobile Learning Innovation
Winner: Urban Planet Mobile and PT
Telkomsel - Urban English, Mobile
English Learning Initiative
Best Mobile Innovation for Utilities
Winner: EDMI and Sierra Wireless for
EDMI EWM100 Advanced GSM/GPRS
Modem - Smart Metering Applications
Best Mobile Innovation for Automotive
& Transport
Winner: Nissan Motor Co. Ltd, AT&T,
NTT DOCOMO Inc, and Telenor
Connexion for ICT - Electric Vehicles
Best Embedded Mobile Device
(Non-Handsets)
Winner: AT&T and VITALITY, Inc. -
AT&T-connected Vitality GlowCaps
Green Mobile Award for Best Green
Product/Service or Performance
Winner: Bharti Infratel - GreenTowers
P7 Project
Best Mobile Device
Winner: Apple - iPhone 4
Device Manufacturer of the Year
Winner: HTC
Best Mobile Broadband Technology
Winner: Ruckus Wireless - Ruckus
Mobile Wi-Fi Gateway System
Best Mobile Technology for
Emerging Markets
Winner: Orange - Orange Solar Base
Station Programme
Best Technology Breakthrough
Winner: Seven Networks - SEVEN
Open Channel
Best Customer Care and CRM
Winner: Airtel Africa and Tango
Telecom - Tango Telecoms Dynamic
Pricing Service
GSMA Chairman's Award
Winner: Wang Jianzhou, Executive
Chairman, China Mobile
Government Leadership Award
Winner: The Islamic Republic of
Afghanistan
RCS Development Challenge
Winner: Jibe Mobile
RCS Best Mobile Client
Winner: Movial RCS Best PC Client
Winner: Solaiemes
RCS Best Innovation
THE 2011 GLOBAL MOBILE AWARD WINNERS INCLUDE:
Tweet
@ShowDaily
The fifth generation of Doro mobile
handsets have a number of new
functions including an easy-to-use
camera, 3G technology and a GPS-
enabled phone utilised to send a
location when the assistance call
button is pressed. Doro has also
included direct SMS access keys
meaning text messaging is quicker
and simpler.
The PhoneEasy 615 is Doros first
3G mobile and features a 3.2
megapixel camera with flash. The
PhoneEasy 610 has a direct access
SMS function key and is hearing aid
compatible. The PhoneEasy 680 has
GPS positioning for location sending
and a personal location. And finally
the PhoneEasy 682 includes all the
features of the other phones in the
range plus a separate alarm fob with
wrist strap.
Meanwhile the vendor yesterday
announced two new partnerships in the
mHealth arena: one with MyGlucoHealth
and the other with Medixine.
By Ian Volans
O
n Tuesday, ST-Ericsson
announced three new
Nova application
processors, two Thor modems
and a pair of integrated
NovaThor platforms targeted at
the smartphone and tablet
device categories.
The Thor M7400 platform
supports the latest LTE and HSPA+
dual-carrier technologies and the
Thor M7300 supports HSPA+
capabilities up to 84 Mbps, while
preserving backward compatibility
to existing 3G/2G networks.
The NovaThor platform has been
selected by Quanta Computer, a
leading manufacturer of notebook
computers, to power a 10.1 inch
LTE Android tablet reference design
that is demonstrating voice calls,
streaming video, web browsing and
other advanced multimedia services
over LTE here at the GSMA Mobile
World Congress.
ST-Ericsson has also announced
the launch of a feature-rich, low
cost developer board and open-
source community to encourage the
development of software for
Android, Ubuntu and MeeGo
embedded devices based on the
companys platforms.
The production-grade small-sized
Snowball developer board combines a
Nova dual-core application processor,
3D gyroscope, accelerometer,
magnetometer, barometer, GPS and
connectivity features.
At the heart of the Igloo
community will be the web portal,
where device developers,
manufacturers and application
developers can gather, exchange
information and ideas, and solve
problems collectively. ST-Ericsson
has selected open source specialist
Movial to develop, support and run
the Igloo community.
ST-Ericsson
unveils new
family of
smartphone
platforms
By Ian Volans
Q
ualcomm has unveiled a new
generation of Snapdragon
chipsets at Mobile World
Congress. Code-named Krait, the
new processor micro-architecture
offers speeds of up to 2.5GHz per core
to deliver a 150 percent increase in
overall performance combined with
a 65 percent reduction in power
consumption compared with other
currently available ARM-based
CPU cores.
Based on 28nm technology, the
chipsets will be available in single-,
dual- and quad-core versions and
include a new graphical processor
available with up to four 3D cores.
All chipsets in the family
incorporate multi-mode LTE and
also integrate WiFi, GPS, Bluetooth
and FM connectivity, NFC support
and stereoscopic 3D video and
photo capture and playback.
At a press conference on Tuesday,
Steve Mollenkopf, executive vice
president and group president for
Qualcomm, revealed that there were
some 20 tablets based on current
dual-core Snapdragon chipsets in
the design pipeline. He also
reported that 399 million chipsets
were shipped in the 2010 fiscal year
which Qualcomm partners built into
740 different devices.
Responding to a question on
recent developments at Nokia,
Mollenkopf said, We are the initial
and sole supplier of chipsets for
WindowsPhone7 today. Were
happy to see them make that move
and well be there to support them
as they need it.
Paul Jacobs said he was excited
about the opportunity to drive
smartphones into lower tiers
suitable for emerging markets. The
Qualcomm chairman and CEO said,
Over the next three years we expect
nine times growth in smartphone
tiers below US$250.
Qualcomm has also announced a
new Gobi3000 embedded module to
help meet the rising demand for
connected mobile devices. The new
module design doubles HSPA
downlink speeds and comes with an
enhanced Gobi common application
programming interface for enterprise
applications. Huawei, Novatel Wireless,
Option, Sierra Wireless and ZTE offer
their own Gobi3000-based platforms.
In Barcelona, the company is also
demonstrating how future Android
devices powered by Snapdragon
will be able to access TV shows and
movies streamed by Netflix thanks
to media protection features
designed into the processor.
Qualcomm announces
2.5GHz quad core
Snapdragon chipset
D3 PAGE 6_DAY3 15/02/2011 18:02 Page 6
ACCENTURE | OVER-THE-TOP TV
Capturing your share
of the over-the-top
marketplace
By Angelo Morelli,
Global lead of the Product Innovation offering area within
Accenture's Communications & High Tech practice,
Accenture
T
he market is there, to be certain. A 2010
Nielsen study reported that
approximately 70 per cent of global
online consumers watch online video, with
take-up highest in China and Indonesia
(Europe, Japan and the United States
currently lag in adoption).
1
In short, the widespread penetration of
fixed and mobile Web-enabled platforms is
setting the stage for a rapid uptake of digital
video services, and current broadband trends
are fueling their growth. Mobility, in
particular, will accelerate this revolution,
enabled by the rapid growth of mobile
broadband connections and dramatic
improvements in device quality. Already,
video drives more than a third of mobile
usageand YouTube alone accounts for 13
per cent of global mobile data bandwidth.
2
Together, these trends point to huge
growth in what is now most often referred to
as over-the-top TV or OTTV. Over-the-top
refers to both linear and non-linear video
delivered to the television set through an
unmanaged broadband connection.
OTTV enables companies across the
communications, entertainment and retail
ecosystems to go directly to consumers with
their content. And it gives consumers the
ability to control their viewing consumption
and search content just as they already do on
the Web. OTTVbringing the PC to the TV,
and the TV to the PCwill change how
consumers access broadcast entertainment,
and how content and communications
companies provide it.
A host of challenging issues lie ahead for
service and content providers, especially in
the context of debates over net neutrality and
the ability to manage bandwidth and data
usage. The particular focus here, however, is
on the implications of the direct-to-consumer
business model at the heart of OTTV.
Companies that successfully adopt a more
consumer-centric mindset are likely to hold
an advantage in the coming years.
CAPTURING THE LOYALTY OF THE
VIDEO GENERATION
The Web has created a new generation of
television and video consumers, with
expectations about the flexibility of the
viewing experience from which there really is
no retreat. Over-the-top TV brings
capabilities associated with a PC to video
broadcastingchoice, control and search
being primary. It puts consumer choice and
preferences at the center of the broadcast and
communications industries business model.
Achieving excellence in engaging and
interacting with consumers is now seen as a
key to profitable growth by all players in the
ecosystem, largely because of cross-sector
competition. This fact has been underscored
by recent Accenture research: our latest
Global Content Study.
3
For the executives
surveyed as part of the research, direct-to-
consumer models already far outweigh
indirect consumer relationships.
Executives told us overwhelmingly that the
reason for this new model of interaction is to
build deeper, more effective long-term
relationships with their customer base. With
better engagement of the consumerand
better opportunities to fulfill a consumers
desiresproviders can increase loyalty and
retention, improve share of wallet and grow
their average revenue per user.
CHARACTERISTICS OF AN EFFECTIVE
OVER-THE-TOP TV SOLUTION
An effective over-the-top TV solution
integrates digital TV broadcasting with digital
video over broadband in a seamless user
experience, and delivers integration between
broadband and broadcast digital video on set-
top boxes, Internet-enabled TVs, smartphones
and PCs. These capabilities enable operators
to give their customers more choice and
control over their communications and
entertainment experiences.
An over-the-top capability gives operators
the opportunity to deliver innovative services
that can improve the direct-to-consumer
relationship. These services include:
Broadcast TV with video on demand and
interactive applications.
TV experiences personalized to an
individual profile.
Enhanced profiling to support content
recommendations.
Interactive and targeted advertising.
Multi-device application store.
CARVING OUT YOUR MARKET
What can different types of companies
throughout the broadcast and communications
ecosystem do to best prepare themselves for
the over-the-top future? Here are some factors
and recommendations to consider.
Cable operators and telcos should seek to
secure and expand. That is, they should
start by securing their home basea
leading role in the local marketby
leveraging their existing strengths. Then
they should look to extend their
partnerships with content aggregators. They
should also work to be the dominant
provider to the digital home.
Broadcasters should seek to innovate and
reposition themselves by taking a bold step
forward in the value chain, moving closer to
the end consumer. Leveraging their strong
brand name as content producers and
aggregators, they should transform their
traditional business model by embracing the
broadband revolution without fear of
cannibalizing their traditional revenue
streams in areas such as advertising.
In the high-tech sector, Apple has led the
way in terms of a game-changing play that
has revolutionized the entire content
ecosystemtaking a leadership role in
controlling the value chain and integrating all
elements into a stable and easy-to-use
solution. With strategies encompassing the
network, device, software and content, other
device manufacturers have an opportunity to
make similar kinds of plays.
In general, providers and broadcasters alike
would do well to keep in mind the following
keys to success:
Focus on premium video as the continued
dominant application. Other content types
such as user-generated content will
certainly play a role in the future of over-
the-top TV, but the most important offering
will remain premium video.
Plan to be a major player, or dont play at
all. There is no room for niche players in the
video space. Companies need to be big
enough to afford premium content or they
will fade away as a viable competitor.
Drive toward solutions that support an
engaging user experienceseamlessly
across broadcast (linear) and broadband
(non-linear) experiences.
Provide users with the ability to decide
what to watch, when and where. Anytime
delivery is, at this time, more relevant than
anywhere delivery.
A NEW WORLD OF CHOICE
Over-the-top TV is bringing consumer
choice, greater levels of engagement and
better interactivity to television viewing.
Many challenges remain, but its clear that all
companies in the content ecosystem must
account for over-the-top TV in their business
model, and then position themselves for
optimal growth and high performance in the
years ahead.
1
The Nielsen Company, How People Watch: A Global
Nielsen Report, August 2010.
2
Jeremy Scott, YouTube Accounts for 13 Percent of All
Mobile Data Usage, www.reelseo.com.
3
This Time, Its Personal, Accenture Global Content
Study, www.accenture.com.
Aprs broadband video, le dluge.
The flood of online video has
begunand the next decade is sure
to bring a host of both opportunities
and challenges to telcos, cable
companies, device manufacturers and
content providers, all vying to capture
a piece of the video marketplace,
both wireless and wireline.
NEWS
NEWS IN BRIEF... r
Integrating IP
messaging
IPm, Airwides IP messaging
solution, has been developed
and trialled collaboratively with
several of the worlds leading
mobile operators to provide a
practical means to introduce
support for SIP and XMPP-
based messaging services as
well as support for both
dedicated or cloud
deployments. The IPm solution
incorporates critical
functionality, including business
logic, connectivity components,
application server and storage
elements in a unique, scalable
and highly flexible solution.
Creating a digital
marketplace
Tecnotree is helping CSPs to
create personalized, customer
driven digital marketplaces
with the launch of a new
product and solution portfolio.
Two key products in the
portfolio are a Unified Product
Catalogue which enables
CSPs to combine all of their
fixed, mobile and broadband
products and services into a
single repository and Customer
Lifecycle Management which
maximizes profitability and
customer experience by
proactively analyzing,
anticipating and predicting
how, with what, and when each
customer wants to be served.
Korea Telecom
buys mobile video
comms solution
Consumers have long wanted
a face-to-face connection via
mobile and now those in South
Korea can have it. Korea
Telecom (KT), the countrys
largest fixed-line operator and
its second-largest mobile
network operator, is deploying
a new mobile video broadcast
service, provided by Syniverse,
that is interoperable across
every 3G and 4G network and
device, as well as PCs. This
solution allows any mobile
user on any network around
the globe the ability to receive
a live video stream initiated by
the mobile device of a KT
subscriber.
Comprehensive UI
framework solution
Bluestreak Technologys
MachBlue Classic platform
has been selected by ACCESS
to power the latest version of
its NetFront FlexUI solution.
NetFront FlexUI is a
comprehensive UI framework
solution that enables the
rapid development of rich and
sophisticated user interfaces
on a broad range of devices.
Tweet
@ShowDaily
Q&A r
What will be the key themes of your presentation?
I will take part in the panel session about finding the right business model
for MVNOs.
Deutsche Telekom does not limit itself to one single MVNO business model,
but rather applies a range of business models to make MVNO partnerships
successful. If you take for instance retailers: in most cases they need to
focus on distribution, whereas all other parts of the mobile value chain are
covered by the host operator, so branded reselling would be the right model
of choice.
Another example is expat: companies that address expat communities
abroad. They need a certain flexibility in their products, which is given in an
IN MVNO model. Additionally they require support to establish sales and
distribution, for example for prepaid uploads. Increasingly MVNEs are being
established in this space to build up a partnering ecosystem.
In developed markets, where are the opportunities for MVNOs?
Differentiation is king: MVNOs have great opportunities if they focus and do
not try to copy a mobile operator approach. This can be to address very
specific segments and niches, where mobile operators with their main brand
are not focusing on. Additionally they can differentiate best if they bring in
large distribution networks, such as large retail channels.
Another area, which still delivers growth, is M2M. MVNOs that focus on
providing M2M services need to combine operators connectivity with own
service capabilities and the right market access.
Where are the opportunities for MVNOs in emerging markets?
In principle this is the same situation as for developed markets: MVNOs need
to find their way to help mobile operators to grow. This can be done best by
bringing in strong distribution networks and by targeting segments that are
not addressed (sufficiently) by the mobile operators themselves.
What can a wholesale provider do to maximise the returns it gets from its
MVNO business?
As one of the largest wholesale providers we work very closely with our
partners and potential new MVNOs to find the best business model for the
specific approach.
In the relationship of MVNOs and their wholesale providers both parties are
in the same boat: only if the MVNO performs well, can host provider benefit,
so we are highly incentivised to make our partners successful. This can be
done by allowing the partner to focus on what they do best, e.g. distribution
and help the partner to realise the other elements of the business.
What do you think will be the main developments in this market
during 2011?
We expect more markets to become active with MVNOs. As the experiences in
mature MVNO markets have shown, most markets still have an untapped
business potential. MVNEs will also play an important role in realising that.
MVNOs will continue to help operators in pursuing multi-segments and even
micro-segmentation with multi-brands. So, we will see a number of new
launches, but nevertheless also market consolidation and exits of players
that did not manage to realise their goals.
Lastly, we can expect M2M-focused MVNOs that combine the airtime of the
operators with their M2M solution competence.
Looking at all these different developments it becomes obvious that
there can not be one single MVNO business model that fits all thats
why we always try to identify the right business model for a specific
partnership and are ready to choose from a wide range of different
business models.
Peter Hoffmann,
VP International Mobile Wholesale,
Deutsche Telekom
Strategies for
Wholesale
The New Face of the MVNO Business Model Time: 16.00
By Matt Ablott
G
SMA CEO Rob Conway
opened Congress yesterday
morning by declaring that
the industry is entering a third
wave of innovation that will see
mobile connectivity built into many
different types of devices. This
third wave of mobile will connect
people and things around the
world, across business and personal
lives, said Conway. Its the
connected life and mobile
operators are a huge enabling force
behind it.
Central to this innovation,
Conway said, were developments in
areas such as embedded SIMs and
machine-to-machine (M2M)
communications. The amount of
innovation in the M2M area is
amazing,he said, noting that major
industry players such as AT&T,
Ericsson, IBM, KT, Qualcomm and
Vodafone were all showcasing
M2M solutions at the GSMAs
Embedded Mobile House this
week. Such industry efforts are
aimed at embedding mobile
technology into industry verticals
such as automotive, consumer
electronics, healthcare and utilities.
Conway noted that the industry
had also moved forward with plans
to define an industry standard for
embedded SIM technology.
Operators are supporting these
market developments by
continuing to invest in their
networks. Conway said that
operators spent a combined
US$120 billion in capex last year
as they ramped up migration
towards mobile broadband and
LTE. He predicted that HSPA-
based mobile broadband
connections would reach 1 billion
in 2012, while LTE connections
are on track to reach 20 million.
He said there were currently 18
live LTE networks at major
operators such as Verizon Wireless
in the US and NTT Docomo in
Japan with a further 184 LTE
deployments in the pipeline. In
addition, Verizon Wireless
announced last week it had made
the worlds first successful voice-
over-LTE (VoLTE) call on a
commercial LTE network.
Elsewhere in his address,
Conway talked up strong progress
in NFC-based mobile contactless
payments, and provided updates on
the GSMA-backed Rich
Communication Suite (RCS) and
Wholesale Applications
Community (WAC) initiatives.
GSMA CEO
hails new
era of
connected
devices
By Ian Channing
F
our years after signing its deal
to take on the Alcatel brand,
TCL is rebranding its mobile
operation Alcatel One Touch to
better reflect what it sees as its
new image.
Since 2007 the company has
moved upmarket from its original
positioning as an entry-level mobile
provider and is now offering
Android-powered smartphones
and tablets. The company says that
although it is now targeting the top
end of the market, it will not forget
its roots and will continue to offer a
full product range.
CEO George Guo says that in the
last financial year Alcatel One
Touch was the fastest growing of all
top ten mobile phone suppliers and
has now reached number seven in
the global pecking order.
Alcatel One Touch is planning to
bring to market a massive range of
new devices over the next few
months including ten new Android
products as well as ten 3G dongles,
a new market area for the company.
Bright colours and trendy
packaging are the leitmotif of
Alcatel One Touch (pictured) and the
new phones reflect this approach
with phones in shocking pink and
leopard skin.
After the rest of the industry has
moved away from the clamshell
design, Alcatel One Touch has
retained one in its new range,
claiming that its research shows
that the design remains popular
with some customer segments. The
phones offer a range of features
including Wi-Fi and full QWERTY
keyboards, and are based on
various technologies including
EDGE and 3G.
Alcatel
One Touch
launches
new range
D3 PAGE 8_DAY3 15/02/2011 18:02 Page 8
APPS NEWS
APPS NEWS
IN BRIEF... r
Telefonica inks
eBay app deal
Telefonica announced a
unique agreement with eBay,
which will see the companies
working together to offer an
eBay app on most smart
phones and feature phones
sold by the company via its O2
brand in the UK. The deal
apparently marks the first
mobile pre-load deal signed by
eBay anywhere in the world,
and the first time that O2 has
made an app available across-
the-board for smart and
feature phone customers.
Citysearch
integrates
Skyhook location
tech
Citysearch, a provider of local
guides, has integrated
Skyhooks Location Engine
technology into its Mobile by
Citysearch app for Android,
and its new Deals by
Citysearch app which
launched this week. The
technology is said to
significantly improve the
location accuracy and speed
over the native location
system in Android, which
enables users to receive
more relevant information.
ESPN launches
cricket apps
Cricket information website
ESPNCricinfo said it is
launching new iPhone and
Android mobile apps, in time
for the ICC Cricket World
Cup. The apps will feature
all the key content that
sports fans expect, including
live game coverage, match
pictures, commentaries and
statistics.
Mobiata adds to
Android travel
portfolio
Travel applications company
Mobiata launched
FlightBoard for Android,
which gives information on
flight arrivals and departures
for the selected airport. It
joins a number of Android
travel apps from the
company, including
FlightTrack, FlightTrack Pro,
StayHIP and HotelPal.
BYD COMPANY LIMITED (2D88) HAS
ASKED THAT WE POINT OUT THAT
THEIR ADVERTISEMENT ON PAGE 58
OF THE EXHIBITION CATALOGUE HAS
MISSING TEXT AND IS CORRECTED
ON PAGE 75 OF MONDAYS EDITION
OF THE SHOW DAILY.
By Steve Costello
O
pera Software launched its
Opera Widget Runtime,
which it said is a fully
functional implementation of the
WAC 1.0 specification, ready to be
installed on Android devices.
The company said that the
technology would enable
operators to start building their
own services based on the WAC
specifications and implement
their own application store
spanning devices and platforms.
The runtime could be easily
customised and integrated with
any WAC application store,Opera
said, and was currently being pre-
integrated with leading white-
label application-store providers.
Yesterday, eight operators
announced they were set to launch
WAC-compatible app stores,
including China Mobile, Orange,
Telefonica, Verizon Wireless and
Vodafone. While WAC was
supported by a number of handset
vendors, WAC-capable devices
were currently limited, which the
availability of an Android runtime
may help to address.
Opera launches WAC
runtime for Android
By Steve Costello
H
P said that it was providing
systems integration
services to Korea-WAC, a
consortium of SK Telecom, Korea
Telecom and LG U+ intended to
create a South Korea-specific
clearinghouse for WAC apps.
The K-WAC platform is intended to
function as an intermediary, handling
transactions and processing, to ensure
that global WAC applications are
available and optimised for use by the
three Korean service providers and
their customers. In addition, the
partnership will enable developers to
integrate key network enablers from
the three service providers, for
example enabling location-based
support regardless of the operator a
customer is a subscriber of.
The Korean platform is expected
to be fully operational later this
year. At this point, the operators
intend to start incorporating new,
enriched applications into their
respective stores.
Korea-WAC is being implemented
by a consortium formed by the
Mobile Internet Business Association
and the three operators, and is
supported by the countrys
authorities. The operators and HP
are members of WAC.
HP
unveils
K-WAC
deal
By Justin Springham
I
ndependent app store GetJar
yesterday announced it had
raised US$25 million in Series C
funding from Tiger Global
Management, cash that it said
would spearhead the companys
plans to help publishers acquire
Android users profitably.
GetJar plans to expand its offering
to Android publishers in order to
secure what it claims is its position as
the premier open Android Market
alternative, while continuing to
support other smartphone platforms
such as BlackBerry and iOS.
Accel Partners, which provided
GetJars Series A and B round, also
participated in the Series C
funding. The new investment
follows GetJars recent tripling of its
employees and expansion of
operations in Europe.
The company claims over 1.5
billion downloads to date from its
app store, making it the worlds
largest open app store. That figure
is dwarfed though by Apples five
billion+ downloads from its closed
App Store service. Market research
firm Gartner forecasts that global
mobile app store revenues would
triple from US$5.2 billion last year
to US$15 billion in 2011, and keep
growing to US$58 billion by 2014.
In addition, Gartner estimated
total app store downloads would
reach 17.7 billion, with 81 percent
of those being free, while mobile
advertising was expected to grow
over time into a multi-billion
dollar market.
GetJar
secures
US$25m By Steve Costello
M
artin Sorrell, CEO of
advertising giant WPP,
told Congress yesterday
that in terms of revenue
generated through apps, we are
still only touching the tip of the
iceberg. The opportunity for
growth is huge as smartphones
get into the hands of masses.
According to Sorrell, the growth
of mobile apps reflects changing
media consumption habits among
consumers. Apps are a classic
example of the shift from broadcast
to multi-faceted engagement. They
enable brands to connect to
consumers at numerous touch
points, whether in the home, when
they were on their way to the
shops, when they were in the
shops, when they were standing at
the shelves, and when they were
standing at the tills.
He noted that the ability of
mobile apps to provide advertisers
and publishers with a method to
deliver targetted content, using
personal data and location
information to improve accuracy, is
the holy grail that we as advisors on
behalf of our clients are looking for.
Sorrell also noted the evolving
nature of the mobile app industry.
As mobile browsers become more
powerful, it will be increasingly
possible for [enhanced] features to
be integrated in all mobile
sites...thats not to say that apps are
an evolutionary dead end. There
will always be features that they will
offer that mobile sites will not.
It is likely that mobile apps will be
the fat part of the curve in terms of
usage, whereas the mobile Internet
will be the long tail,he said.
Sorrell: app
revenue
tip of the
iceberg
By Steve Costello
P
eter Chou, CEO of HTC, used
his keynote address at
Congress yesterday to state
that the companys focus in the
mobile app ecosystem is on
integrating the best products and
services with its other hardware
and software solutions, in order to
deliver a more rounded solution
for customers.
Chou noted that apps today are a
stand-alone silo experience, rather
than being integrated with the
service portfolio of operators or the
hardware and software solutions
used by device vendors. In order to
address this, we try to listen to our
customers to see which are the best,
and we integrate these apps to
deliver a holistic user experience.
As an example, Chou
highlighted HTCs introduction of
several devices with deep
Facebook integration, with a
dedicated button intended to
enable easier information sharing.
Rather than launching the
Facebook app, the button provides
access to Facebook functionality
integrated with other apps, for
example enabling customers to
share images from the camera app,
share details of the music they are
listening to from the music app, or
sending messages via the
Facebook messaging system.
The HTC CEO also underlined
what had become something of a
key theme among the apps sessions
at the event this week: that the
mobile app business is not a simple
numbers game. A lot of apps are
not really meaningful. You have
apps that are really great apps,
those are the ones that are most
important,he said.
Chou also noted the potential to
build on its HTCSense.com service,
which currently provides device
data management and content
back-up. This platform can also be
a good groundwork for integrating
other services, for example music or
gaming,he said.
HTC has recently made several
investments to improve its
proposition for delivering content
to subscribers. It has acquired
Saffron Digital, a content
distribution platform company, and
invested in OnLive, a cloud-based
gaming company. However, Chou
stated that the company is not
intending to build a proposition
that will compete with its partners
such as Google or Microsoft, which
provide the operating systems
which power its devices. We try to
be a good citizen, and support the
whole ecosystem.
Chou also noted that the barriers
between applications and
serviceswill become increasingly
blurred in the coming years, with
the two blurring to deliver a whole
user experience. This will provide
an opportunity for operators,
who are playing a critical role,
because [they] want to create
more ARPU and more services to
satisfy their customers.
We think that the app
development ecosystem will still be
evolving for the next five years. This
is an opportunity for all of us in
that,he concluded.
HTC head trumpets app integration
D3 PAGE 10_DAY3 15/02/2011 18:03 Page 10

NEWS
NEWS IN BRIEF... r
New directions for
intelligent
femtocells
Ubiquisys is showing ten new
models of intelligent 3G and
LTE femtocells. The range
includes consumer femtocells
featuring integrated Wi-Fi and
OSGi apps, enterprise
femtocells that form a self-
organising network (SON),
and outdoor models that can
bring coverage to rural areas
via satellite and extra capacity
in metropolitan environments.
This range of devices has
been enabled by the Ubiquisys
Femto-Engine system which
effectively separates device
innovation from cellular
software complexity.
New funding for
BLiNQ
BLiNQ Networks, a developer
of next generation intelligent
wireless backhaul solutions,
has secured US$7.4 million in
Series A funding. BLiNQ has
also appointed former
President of Andrew
Corporations Wireless
Network Solutions, Carleton
Miller, as president and CEO
to lead the companys launch
to market. Millers first order
of business was the
acquisition of intellectual
property (IP) and wireless
assets from Nortel Networks.
Base station-on-chip
Freescales QorIQ Qonverge
portfolio of base station-on-
chip products is optimised for
the creation of next-generation
femtocell, picocell, metrocell
and macrocell base stations on
a common architecture.
Allowing the convergence of
multiple functions traditionally
performed on separate FPGA,
ASIC, DSP and processors to be
incorporated on a single device,
QorIQ Qonverge can deliver
significant cost and power
reductions for LTE and WCDMA
macro base stations, and pico
base stations compared to
wireless infrastructure
equipment powered by discrete
silicon products.
HSPA+ for femto
and pico cells
A complete HSPA+ solution
for indoor enterprise
femtocells and outdoor
picocells has been unveiled
by Octasic. This latest Layer 1
firmware release runs on
Octasics OCT2224W SoC,
based on its second
generation asynchronous
Opus2 DSP core, and is able
to process up to 64 HSPA+
users on a single device.
Tweet
@ShowDaily
Q&A r
Is m-publishing creating a new market, or cannibalising existing businesses?
It is still early days but we believe the rise of digital platforms actually drives
up overall content usage. The customers can now have the content always
accessible, across many devices.
Think, for example, what happened to the music business from a usage
perspective. People now listen to more music than before as they are always
close to a device that can play it (mobile, laptop, TV... no longer just the stereo).
We are seeing early research that points to a similar increase in consumption in
reading; when people buy e-readers they start reading more often than before.
What content is proving most popular with consumers?
Across the industry, we are seeing the popularity of content designed for on-
the-go consumption (e.g. games that commuters can play) and content
designed for the family to share at home (e.g. immersive children storytelling).
At Pearson, we are experimenting with different offerings across the digital
publishing spectrum. So far, Financial Times content, Penguin books and DK
Eyewitness Travel Guides have shown great potential on mobile and tablets for
both users on the go and at home. We also have educational products like our
Longman English dictionaries and our algebra and grammar study tools that
are receiving high customer interest and great reviews.
What are the most important things to consider when creating content for
mobile users?
Our teams are very focused on creating compelling user experiences that dont
just replicate the print version experience but actually bring together content
and technology in innovative ways. For example, the myFry app based on the
Stephen Fry memoirs has a clever navigation system where the book content is
reassembled dynamically to allow readers to delve in and out of the book by
topic. Products like this change the way we think about the reading experience.
Are publishers effectively exploiting the potential of mobile for example
personalised ads?
I think we all are sometimes in awe of the technology developments and it is
easy to get carried away and forget that some technologies, as fancy as they
might be, may never work as a scalable business. On the other hand, I think
what content owners want to see in the mobile space is that the basic
technology is done extremely well. Areas that should be pretty straightforward
by now such as reliable network coverage, affordable roaming plans, one-
click payment checkouts and intuitive menu interfaces are sometimes
overlooked by the mobile industry as they chase the latest engineering fad.
Are customers prepared to pay? Is there any evidence as yet which
purchase models customers prefer?
Yes, customers are prepared to pay for quality content and convenience and
there is nothing wrong in asking customers to pay when you provide
something of value to them. The evolution of the web has created too much
reliance on pure advertising-driven business models and we have all seen
how the quality of content has deteriorated (e.g. the rise of content farms).
Mobile provides great opportunities to monetise content and we currently have
freemium, pay per download and subscription models across our different
business units. We dont think there is one single purchase model that will
dominate the industry, but rather that you have to give customers a choice
based on their individual preferences.
Are apps the future of m-publishing, or will the industry embrace HTML5?
Apps are a medium-term solution to delivering great experiences on mobile
but we believe the industry will embrace HTML5 and other cross-platform
solutions in order to scale up delivery of digital experiences and make them
accessible and affordable to as many users as possible.
What do you think will be the big market developments in 2011?
On the hardware side, I am excited about the multiple tablets being launched.
It is going to be very interesting to see which devices are most preferred by
students to use in the classroom, whether it will be laptops or tablets or a
new format that could emerge by combining netbooks with touchscreens.
On the software side, there are fascinating battlegrounds going on with the rise
of Android vs. its fragmentation risks, and the rise of Apps vs. Open Web solutions.
Overall, I am intrigued about the emerging opportunities as we shift our
focus beyond the social networking elements of Web 2.0 and start discussing
the device networking opportunities that NFC might open up.
Juan Lopez-Valcarcel,
Director, Digital Product, Pearson PLC
mPublishing
Bringing a New Dimension to Print Time: 14.00
By Ian Volans
O
f the three speakers
addressing the question
Can mHealth become a
profitable business?in a Congress
session this week, it was the
distinguished doctor from India
who dared describe mHealth as a
killer application.
Professor Krishnan Ganapathy
has been running mHealth clinical
trials in India since 2007. He has
already demonstrated the efficacy of
undertaking clinical examinations,
ECG and blood pressure
measurements by mobile. The
imminent launch of 3G in the sub-
continent can only elevate the
potential of mHealth.
Interest in mHealth stems from
the strain that ageing populations
are placing on the healthcare sector.
With people living longer, 65
percent of the population now have
chronic conditions such as asthma
or cardio-vascular diseases. Health
spending worldwide already
accounts for ten percent of GDP
and is growing at a faster rate than
the global economy. At 17 percent
of GDP, the US currently tops the
health spending league table.
According to Jose Perdomo of
Telefonica, in the developed world
the imperative is sustainability in the
face of budget deficits. Less
constrained by legacy
infrastructures, emerging economies
have the opportunity to contemplate
new approaches as they strive to
improve access to healthcare.
Fragmentation, poor information
flows and a lack of alignment
between the various stakeholders are
common in the complex health
sector. Mobile has the potential to
make a significant contribution to
improving efficiency and productivity.
Defining business models is
proving to be the biggest challenge.
Telefonica suggested that one
approach is for operators to offer to
serve the first 500 or 1,000 customers
free of charge and then, as the
benefits are demonstrated, agree a
pay-per-patient model with
healthcare providers. Engagement
with governments and
administrators is critical.
Christopher Hill described how
AT&T has been seeking out best-
of-breed health and wellness
solutions. At present, the medical
insurance sector is reluctant to
reimburse for mHealth, he added.
With the recent introduction of
mobile number portability in India,
Professor Ganapathy suggested
that in future mHealth could
become a value added service that
operators would use to drive
customer loyalty and retention.
Is mHealth
the next
killer app?
By Ian Channing
A
global survey carried out by
Acision has found that 63
percent of global consumers
are willing to pay for mobile
broadband value added services and to
improve quality of experience (QoE)
while 67 percent support the
application of fairness principles and
another 60 percent video optimisation.
Other findings are that for 60
percent of users, reliability, coverage
or speed are cited as being the most
important service aspects with
price, usage allowance and control
being perceived as most important
by just 40 per cent.
Significant levels of dissatisfaction
exist, with coverage (29 percent) and
pricing levels (28 per cent) being the
most important areas. The research
finds that 79 percent of customers
globally have QoE issues of some
kind including slow speeds (62
percent), network coverage (39
percent), connection stability and
inability to connect (both at 36
percent). Only 21 percent of
respondents state that they have not
experienced any issues. Video
QoE issues are experienced by 74
percent, with 37 percent of
consumers watching videos.
Issues such as waiting time for
the video to play and frequent
pauses both affect 54 percent of
video viewers. Churn potential is
considerable at 31 percent, with
remarkably low variance
between countries.
Steven van Zanen, SVP
marketing, mobile data control,
Acision said: The motivation to
undertake this global research has
been the phenomenal uptake of
mobile broadband worldwide and
the rumoured Quality of
Experience issues accompanying its
steady rise. One of the key
objectives of the research has been
to quantify this and determine
whether global parallels exist in its
development lifecycle. We have
been surprised by the remarkable
resemblance between these
different markets and see a clear
basis for proactive operator
strategies to seize the opportunity
that exists in mobile broadband.
Customers willing to pay
for mobile broadband VAS
D3 PAGE 12_DAY3 15/02/2011 18:03 Page 12
NEWS IN BRIEF... r
Social shopping
experience
The Social Gateway and
Recommendations Engine
from nToklo aims to create a
social shopping experience
that drives more personalised
recommendations and is
more fun and engaging for
users. Merchants can
combine their customers
community with their retail
store, creating a window on
the site through which they
can invite friends from their
social networks, email and
mobile phone address books.
Billboard video
ad format
The interactive advertising
market is a formidable
growth engine as it satisfies
the array of branding
issues faced by advertisers.
The new Sofialys billboard
type mobile video ads will be
available in two different
formats: the pre-roll (intro)
and the post-roll (end). This
solution is compatible with
all OS, applications (iPhone,
Android, iPad, Blackberry,
Nokia and bada
applications) and web
apps/mobile websites.
Transaction
processing
The Traxcom AccessGuard
product suite from NewNet
enables mobile carriers,
payment processors and
acquirers, and financial
application providers to
expand traditional payment
transaction services into
the mobile universe and
deliver new innovative
services on smartphones
and Bluetooth enabled
devices, and with
smartphone applications
such as Smart Checks, e-
Wallet, Smart Cash and
mobile money transfers.
Automated
mileage tracking
The Abukai Expenses
service has a new feature
which enables users with
Android, Blackberry or
iPhone mobile devices to
enter their mileage
expenses directly into their
expense reports simply by
taking a picture of a
business trip itinerary or a
handwritten note that
contains the date, location
and total number of miles
associated with the trip.
By Ian Volans
N
oodle, a cloud-based
college notes app
developed by a team of five
students from the University of
California, Berkeley, won the
finals of the inaugural University
Mobile Challenge which were
held at the GSMA Mobile World
Congress on Monday.
Organised by Berkeley Mobile
International Collaborative
(BMIC), a non-profit organisation
dedicated to creating strategic
relationships between mobile
companies and universities, the
University Mobile Challenge was
conceived to help university
students in engineering and
business gain real-world
entrepreneurial experience.
Teams from 40 universities across
North America, Europe and Asia
worked like start-ups to identify
and develop an application, create
a business plan and establish a
revenue model. Eleven finalists
were invited to Barcelona to pitch
their ideas to a panel of sponsor
company experts and VCs.
Founding sponsors for the 2011
University Mobile Challenge
included the GSMA, NavTeq,
Nokia, Standard Chartered Bank,
and Sprint. The sponsors assisted
teams in identifying possible mobile
applications, although it was up to
each team to select an application it
thought would receive funding and
support from investors. The
winning Berkeley students were
Taylor Griffin, Karthik Lakshmanan,
Apoorva Sachdev, Aaditya Sriram
and Jade Trinh.
For the 2012 challenge, BMIC
plans to have more than 1,000
students from 75 universities
participating at the local campus
level. Through annual expansion
of the University Mobile
Challenge the intention is to help
college entrepreneurship
programmes and their graduates
meet the demand for innovative
mobile technology.
Berkeley wins
first University
Mobile Challenge
By Ian Channing
C
ontributing in excess of 60
billion a year to the national
economy, the UK telecoms
sector includes a number of world
leading companies such as ARM,
whose technology is used in 95
percent of the worlds mobile
phones, as well as Ubiquisys and
Picochip who are in the top three
global femtocell manufacturers.
The UK mobile and telecoms
community receives strong support
from UK Trade & Investment
(UKTI) which helps around 25,000
firms annually and generates
around 5 billion in profits. Given
the importance of the Mobile
World Congress it is hardly
surprising that UKTI is sponsoring
a strong UK presence in Barcelona.
Amongst the companies exhibiting
in the UK Pavilion are 3D Solar UK,
Antix, ClearCaller, Deltenna,
InputDynamics, Movirtu, Private
Planet and Revector.
3D Solar UK has developed an
original approach to interacting
with music on mobile phones,
music players and computers. With
a simple shake or tap, an interactive
music track can be changed in
almost limitless fashion so you
never need listen to a song the
same way twice.
Antix Game Player (AGP) is a
media player for high performance
games that consumers can play,
copy across their various devices
and then share with their friends
and family either over the network
or off-network in close proximity.
Third party casual, advanced casual
and premium games are distributed
in a device-independent format
similar in concept to MP3 or PDF.
ClearCaller is showing C-
CallerID which is designed to
improve the usability of mobile
phones and devices for the visually
impaired. C-CallerID technology
generates an image constructed of
one or two letters from the mobile
phone contact list. This is then used
as a CallerID image to clearly
indicate who is making an
incoming call, even on the smallest
sized mobile phone screen.
Deltennas WiBE proves that the
3G broadband network is a viable
alternative to the use of satellite
vans for live remote broadcasts. The
WiBE also utilises four directional
antennas and signal isolation
algorithms to enhance the fastest
signal in range.
InputDynamics plans to provide
every mobile phone with
touchscreen and touchpanels
capability by using the sound of
tapping on the screen and the
phones casing to enable different
functions on the mobile. This
approach extends input functionality
to the entire handset, not just the
screen area. A tap anywhere on the
phone can be used to open a
function or enable a feature.
Movirtus ManyME allows
mobile service providers to create
new services for everyone with
multiple SIMs and mobile devices
who seek a single identity under
their own control.
Private Planet is debuting Personal
Cloud Computers, a new way for
consumers to interact with their
digital lives across multiple devices
and operating platforms. With
Private Planet, mobile operators are
able to create and host a digital life
space for subscribers with a branded
personal cloud platform and mobile
device software that gives consumers
real-time control and transfer of
media from device to device.
Mobile networks are losing
revenues worth at least US$150
million annually from the illegal
termination of minutes, also
known as GSM Gateway or SIM
box fraud, according to UK mobile
anti-fraud specialist, Revector. The
company has identified illegal SIM
box termination in more than 50
countries during the last two years.
Revector offers mobile network
operators a quick and cost-effective
way to identify SIM box fraud so
that they can suspend fraudulent
SIM cards in a matter of minutes.
UK telecoms sector
sparkles at MWC
By Richard Handford
M
obile operators Deutsche
Telekom, Orange,
Telecom Italia, Telefonica
and Vodafone intend to launch
commercial Rich Communication
Suite (RCS) services across several
European markets later this year
with additional operators
following in 2012.
The launch will be based on a
new version of RCS, which is
called RCS-e, and will enable
users to benefit from services in
a simple and more intuitive
way, says the GSMA. The idea
is that mobile customers can use
instant messaging (IM), live
video sharing and file transfer
across any device on any
network operator.
This new version is based on a
specification put forward by Bharti,
Deutsche Telekom, Orange,
Orascom Telecom, SK Telecom,
Telecom Italia, Telefnica, Telenor
and Vodafone. RCS-e, which has
already undergone trials, is a subset
of the current RCS 2.0 standard
with enhancements.
The participating operators will also
work with handset vendors so that
RCS-based services are integrated
into the address book of devices, so
avoiding customers having to
download any additional software or
reconfigure their handsets.
Separately, vendor Genaker has
been selected by Wataniya, the
Kuwaiti operator, for a commercial
RCS deployment. The same vendor
has previously participated in trials of
RCS in Spain, Ireland and Canada.
Leading operators
plan new RCS launch
By Steve Costello
Q
tel has announced an
alliance with Skype, which
will see the VoIP service
provider promoted by Qtels wi-
tribe mobile broadband unit in
Jordan and the Philippines.
To start the partnership, wi-tribe will
distribute Skype credit vouchers for
customers in the two countries. These
will enable customers to make free
calls to landlines and mobiles using
Skype over the wi-tribe network.
Wi-tribe was created in 2007 in
partnership with US WiMAX
service provider Clearwire. In
addition to Jordan and the
Philippines operates in Pakistan.
In an interview with Show Daily
earlier this week, Nasser Marafih,
Group CEO of Qtel, said that the
future of wireless broadband,
whether 3G or WiMax, is evolving
towards LTE.
Qtel and
Skype
partner
Tweet
@ShowDaily
NEWS
D3 PAGE 13_DAY3 15/02/2011 18:04 Page 13
NEWS
NEWS IN BRIEF... r
Any number,
anywhere
Lleida.net is offering virtual
numbers for SMS services so
that companies can reach
new clients abroad in
industries such as banking,
security or tourism. The
service will initially be
available for the US, UK,
France and Spain. Local
numbering will be available
on line, and the customer will
be able to choose one among
a wide range of numbers in
those countries.
Network
troubleshooting
The new strategic
partnership between
CommProve and 2operate is
established to meet operator
demand for process
enhancement and automation
to keep network quality high.
The combination of the level
of detail in real time from
CommProve's network
monitoring solution and the
automated reasoning
capabilities of 2operate's
auto-diagnosis solution
enables operators to
troubleshoot networks faster,
more accurately, and at less
cost.
Peer-to-peer
solution
FlashLinq from Qualcomm
enables devices to discover
each other automatically and
continuously, and to
communicate, peer-to-peer,
at broadband speeds without
the need for intermediary
infrastructure. Designed to
complement traditional
cellular-based services and
serve as a scalable platform
for new types of
applications, the new
technology is being trialled
by SK Telecom.
Integrating
location-aware
ads
Telmap is to integrate
location-aware mobile ads
into its location-based
services via Navteq
LocationPoint. The
agreement promises to
connect advertisers with
millions of mobile users of
Telmap services with Navteq
LocationPoint hyperlocal
mobile ads and special offers.
Consumers using the Telmap
Mobile Location Companion
receive location- and context-
aware banner ads and special
offers and can view branded
points-of-interest on the
map.
By Ian Channing
C
ontinuous Computings
Trillium wireless base station
software has been given the
seal of approval by ten of the
industrys top silicon suppliers,
including Qualcomm and Texas
Instruments.
Other well-known vendors
adopting Trillium include Broadcom,
Cavium Networks, DesignArt
Networks, Freescale Semiconductor,
Mindspeed Technologies, NetLogic
Microsystems, Octasic and Picochip.
Through their partnership with
Continuous Computing these
silicon vendors can enable both
network equipment suppliers and
device manufacturers to capitalize
on the rapidly growing demand for
base station products across the 3G
and LTE markets.
Such a critical mass of companies
gathering around one common
Trillium software solution
represents an important shift in
infrastructure development in the
wireless industry. Previously
network equipment vendors had to
purchase silicon, develop their own
software and then perform
integration and testing themselves
a painstaking, laborious and time-
consuming process. With pre-
integrated Trillium software
available across such a broad range
of microprocessor choices, network
equipment vendors can now choose
the silicon that best suits their
requirements and focus internal
resources on value-add application
development and differentiation.
With residential 3G femtocells
increasingly part of mobile
operators network deployment
options, the next phase in small cell
technology evolution is extension
into enterprises, public access
locations, and to emerging 4G-LTE
networks, said Gabriel Brown,
senior analyst with research and
consulting firm Heavy Reading. It
is vital that the industry continues
to work to flatten the cost structure
associated with product
development to meet this goal;
theres a clear opportunity for
silicon and software vendors to
produce better integrated
components and subsystems.
Amongst the products being
brought to market incorporating
the Trillium software is Qualcomms
Femtocell Station Modem (FSM)
solution for 3G wireless small cell
products and Texas Instruments is
integrating Trillium into its 3G and
LTE base station products.
Industry recognition
for Trillium software
By Ian Channing
I
n 2010, smartphone take-up
accelerated in both the US and
Europe, according to comScores
2010 Mobile Year in Review,
published at Mobile World
Congress. In the US, ownership
grew by 10 percent to reach 27
percent of mobile subscribers,
while Europe also saw 10 percent
growth, ending up ahead with 31
percent penetration.
The rise in smartphone ownership
is reflected in the increase in mobile
web browsing, with 36 percent of
mobile Americans and 29 percent of
Europeans accessing the mobile web
in December 2010. Access through
an application reached 34 percent of
Americans and 28 percent of
Europeans. Across regions, mobile
browsing and application usage is
growing in the range of 7-9
percentage points per year.
The number of mobile users that
accessed a social networking site at
least once per month via their
mobile device increased by 56
percent to nearly 58 million users in
the US during 2010, while even
stronger growth occurred in Europe,
where there was a 75 percent
increase in the number of users to
42 million in December 2010.
More than 75 percent of mobile
subscribers in Japan are connected
media users (used their browser,
accessed applications or downloaded
content) far surpassing the US and
European countries in this regard.
Japan also saw nearly 10 percent of its
mobile audience make a purchase with
their mobile wallet in December 2010.
Looking ahead to 2011, comScore
says it expects the interest in mobile
media to continue with at least half
of all mobile users having access to
mobile media, driven by the
increased adoption of smartphones.
The review concludes by saying that
the way audiences consume media is
drastically changing and so too must
marketing strategies. Identifying the
synergies that exist between the touch
points traditional PC Internet, mobile
media (via app and browser), tablets,
and so on and understanding how
consumers use these devices to fulfil
different needs and convenience levels
will be critically important. No
technology exists in isolation; this is
true now more than ever before.
Strong smartphone
growth reported in 2010
Afghanistan wins
GSMA Government
Leadership Award
2011
The Islamic Republic of Afghanistan has been
announced as the winner of the Government Leadership
Award for 2011. The award was presented to His
Excellency Amirzai Sangin, Afghanistans Minister of
Communications & IT, by Tom Phillips, chief
government & regulatory affairs officer of the GSMA,
during the Government Mobile Forum in Barcelona on
Tuesday 15th February. The award recognises the
immense achievements made by the Afghan
government in its commitment to the widespread
expansion of mobile communications.
Tweet
@ShowDaily
j
CEOs call for investment-led
regulation Cont. from P1
Vodafones CEO also referred to
misguided attempts to tax the
mobile sector in some markets,
and singled out Indias regulator,
describing its attempts to recharge
old 2G spectrum as erratic.
Colaos call for an industrial
policy approach, where regulation
is driven by long-term strategic
thinking on how to attract
investment and growth, was
echoed by Randall Stephenson,
AT&Ts CEO. Regulators should
stay out of the way and let people
compete, he said. If there is a
predictable and light-touch
regulatory environment,
investment will pour in.
Stephenson also appealed for
greater cooperation on spectrum
harmonisation between national
regulators to make sure LTE
devices are interoperable, noting
the scarce availability of 700MHz
(where the US is pushing hardest
on LTE) in Europe and Asia. If
we as an industry really want to
grow the [revenue] pie, then
seamless interoperability
between devices is critical,
especially over 4G networks,
said AT&Ts CEO. The operators,
eco-system providers but most
importantly the regulators have
to be mindful of this.
Cesar Alierta, Telefonicas CEO,
said he couldnt understand why
the telco sector in competitive
markets needed to be regulated
at all, which drew some laughter
from MWC delegates. More
seriously, Alierta questioned the
fairness of mobile operators
shouldering nearly all the
network investment to deliver
ever-growing mobile data
volumes, while content and
service providers hardly
contributed at all to network
costs. Regulatory asymmetries of
this sort slow down investment
growth, said Alierta. We need
new business models.
But there was also some praise
for regulators at the keynote
session. Daniel Hajj, America
Movils CEO, noted that
regulators in Latin America were
showing greater understanding of
mobile operators business needs.
They are trying to give more
spectrum, adopt a light approach,
and be more transparent, which is
necessary to increase investment.
Vodafones Colao also spoke
approvingly of Europes light
touch regulatory approach to net
neutrality, which focuses on
making sure that each part of the
Internet value chain is
competitive rather than
imposing specific regulation.
We welcome the attention that
has been made in Europe to
avoiding dominance in the value
chain, including investigation
into Google search, but its
important to get answers quickly
when investigations are made.
D3 PAGE 14_DAY3 15/02/2011 18:05 Page 14
DO MORE
IN THE
CONNECTED
WORLD
DO MORE WITH
SMARTER NETWORKS
DO MORE WITH
MULTI-DIMENSIONAL
CONVERGENCE
DO MORE TO ENABLE
THE ANYWHERE
CUSTOMER EXPERIENCE
DO MORE TO OPTIMIZE
YOUR OPERATIONS
Amdocs is dedicated to helping service providers
realize their potential in the connected world.
Using your existing assets your subscriber
data, your network and your infrastructure
Amdocs can create new value for your company.

It starts with the ability to create and deliver
superior customer experiences. Thats why our
unique customer experience systems (CES)
approach combines leading business- and
operational-support systems, results-driven
services and unmatched industry expertise to
deliver high volume, mission-critical success.

Simply put, Amdocs has real business solutions
that enable service providers to run smarter
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customer experience and optimize operations
in the connected world.

To learn more, visit www.amdocs.com/domore.
VISIT AMDOCS AT HALL 8, BOOTH 101
CUSTOMER EXPERIENCE
SYSTEMS INNOVATION
2011 Amdocs. All Rights Reserved.

This change has been coming for some time. High-speed data networks and the
increasing proliferation of smart devices signalled that the industry was undergoing a
transformation, the repercussions of which are being felt around the world.
The statistics alone are staggering. Research company Nielsen has forecast that there will
be more smartphones than feature phones in the U.S. market by the end of 2011, while in EU
markets, Smartphones have already achieved 32 percent (Italy), 28.3 percent (Spain) and 22.9
percent (the UK) market shares. According to Ericsson statistics, global measured mobile
data traffic stood at nearly 225,000 terabytes per month as of the second quarter of 2010.
For companies that have begun the process of transforming themselves, there is the
chance to ride an incredible wave of opportunity. Those companies that insist on standing
still are more likely to be drowned.
If GSM was the first revolution in mobile telephony with its emphasis on voice
communications, then mobile Internet is the second revolution, creating a world in which
internet accessibility anywhere, anytime, and from many devices has become the
expectation among users around the world.
Just to look at one example: the popularity of social media like Facebook and Twitter has been
driven in part by easier accessibility to mobile Internet. Today, nearly 200 million people play
games on Facebook more than on the Xbox 360, PlayStation 3, and Wii combined and the
Smartphone is the preferred point of access. To navigate this new reality, operators need to build
their existing services and negotiate new relationships in order to thrive in this new environment.
CHALLENGES OF A CHANGING INDUSTRY
The first challenge for mobile operators is to be prepared to manage a massive increase in
data traffic. The growth of data primarily comes from three different sources: accelerating
smart phone usage, increasing penetration of mobile broadband, and emerging mobile data
in adjacent services. All three will place new strains on existing bandwidth.
So the opportunity for mobile operators is to be more innovative in the efficient
management of data traffic growth, rather than simply keep absorbing the costs of
investing in new networks and additional spectrum to keep pace.
To achieve more efficient use of capital and return-on-investment, operators should
consider sharing networks to reduce infrastructure costs, off-loading traffic to
complementary networks like Wi-Fi, and exploring differentiated offerings to manage and
enhance the quality of service to customers.
THE NEW REALITY
Beyond the traffic challenges, operators also need to rethink their vision and position within
the Internet ecosystem. In the traditional value chain, operators played a central role by
owning the customer relationship and supplying voice and content to customers.
The new reality is a layer of service enablers who now have direct contact with customers.
They are developing intimate knowledge of customers needs, and are in an ideal position
to use this knowledge and to interact with other suppliers to develop relevant customer
services and products.
These players who were not traditionally in the telecoms value chain content players,
access players, device players, and application players are increasingly establishing their
presence, and presenting real challenges for mobile operators: how do they maintain their
ownership of the customer? How do they build revenue streams and extract value through
pricing and partnerships?
Mobile operators need to develop strategies to leverage their platforms to enable a range
of innovative, revenue-generating services. In short, operators must focus on a smart-pipe
approach, combining the access and enabler roles to keep themselves at the heart of the
new mobile internet ecosystem, offering customers mobile connectivity and an established
payment platform to support a range of content, from games and video to search content
and applications.
The Qtel Group is working with global partners and players to develop and offer a wide
range of services, including social networking, mobile education, mobile entertainment,
and mobile money. Our strategy is built upon open innovation and collaborations with a
number of leading organizations,
At the heart of all this, is the customer. Staying in contact with our customers,
understanding their needs better than any competitor, remains key to success in every
market. While much has changed, and the industry has transformed, this market reality
remains the same.
ADVERTORIAL

N

| - Mobile Social Networking | - Mobile Money
O

6:01 PM
How to Thrive
in the New
Mobile Era
The Operators Perspective
Advances in technology and a huge lifestyle shift have combined to change the
mobile Internet world for everyone. In an increasingly customer-centric market,
where people can choose and design the applications that fuel their
imaginations, operators and developers are being forced to rethink how they
support customers today. Once a profitable extension of the voice market, the
signs are there that mobile Internet will be the core business of the future.
STAYING IN CONTACT
WITH OUR CUSTOMERS,
UNDERSTANDING THEIR
NEEDS BETTER THAN ANY
COMPETITOR, REMAINS
KEY TO SUCCESS IN EVERY
MARKET. WHILE MUCH
HAS CHANGED, AND THE
INDUSTRY HAS
TRANSFORMED, THIS
MARKET REALITY
REMAINS THE SAME.
OUR INNOVATIONS
NURTURE OUR GROWTH.
With rm roots as the leading communications provider in Qatar, we are a fast growing,
international, integrated communications group with presence in 17 countries and a customer
base of more than 68 million. With a proven growth strategy targeting the MENA region and
South-East Asia, the Qtel Group continues to chart new territories in consumer wireless,
consumer broadband and corporate managed services, addressing a market of more than
660 million people.
- Mobile Music | - Mobile Social Networking | - Mobile Money
Our vision is to be among the worlds top 20 telecommunications companies by 2020.
Algeria - Nedjma I Cambodia - Mfone I Indonesia - Indosat I Iraq - Asiacell I Jordan - wi-tribe I Kuwait - Wataniya -
Laos - Lao Telecom I Maldives - Wataniya I Oman - Nawras I Palestine - Wataniya I Pakistan - wi-tribe I Philippines
- Liberty - Qatar - Qtel I Saudi Arabia - Bravo I Singapore - Starhub I Tunisia - Tunisiana I UAE - Navlink
Join us at Qtel Pavilion (Z3.4)
6:01 PM
Visit us on main street
AV61
Making Enterprises
MORE Mobile
A view from the center of the wireless ecosystem
As Operators upgrade their networks, the
number of smartphones and tablets explode
and a growing array of devices operate on
competing operating systems and network
technologies, customers face a dizzying
array of ways to connect. As the market
evolves, Manufacturers, Operators, Retailers
and Enterprises will see unprecedented
opportunity, and face new challenges at the
entry level of the wireless ecosystem.
Traditional boundaries that once
separated leisure and work activities are
history. Innovation has traditionally moved
from the enterprise to the consumer. This
concept is now being flipped on its head.
Wireless devices we used to think of as
consumer electronics gadgets have become
mobile extensions of the offices IT
operation.
Cloud computing and virtualization are top
priorities this year for IT departments
constrained by flat budgets, a Gartner survey
of more than 2,000 CIOs across 50 countries
found. Smartphones, many of them the
personal property of employees, are
becoming part of the IT mix, whether by
design or happenstance.
From our unique vantage point as one of
the industry-leading global services
providers in the wireless ecosystem, we
observe how the many trends in mobile telecommunications interact. Out of that
experience, we help our partners in the wireless industry anticipate what is coming and
adjust their strategies to capitalize on new opportunities. In this fast-changing environment,
we all are increasingly challenged as to how best to serve customers.
At Brightstar, our response is a focus on MORE Manufacturers, Operators, Retailers
and Enterprise, which describes our commitment to help all players in the wireless
ecosystem discover innovative solutions that meet the markets ever-changing needs.
With the proliferation of new mobile devices and products entering the market, such as
tablets, e-readers and Smart TVs to name a few, Brightstar works with Manufacturers to
access the appropriate distribution channels to accelerate new products into the hands of
customers.
For Operators, Brightstar has created a suite of proprietary solutions that help customers
maximize all areas of their supply chains from device ranging, to product lifecycle
management, to supply chain optimization which turns their supply chains into a
competitive advantage.
For Retailers we leverage our wireless expertise to drive velocity at the point of sale by
managing the retail environment through end-to-end category management,
merchandising programs, point of sale material, sales training and other services which
helps them cope with tech savvy customers who take their smartphones into stores and use
them to do product and price comparisons of the merchandise on the shelves.
We expect that wireless technology will play an ever greater role in enterprise IT, and
Brightstar works closely with Value-Added Resellers to build customized, centralized
platforms that enable Enterprises to manage all facets of wireless device activation,
software and service. Using a proprietary solution, Brightstar enables VARs to sell rate
plans, wireless devices and software to their customers as easily as they have previously
sold a printer cartridge or server or a software license.
In Brightstars 13 years, we have been at the center of this incredible transformation in
the world of telecommunications. By providing innovative solutions to our Manufacturer,
Operator, Retailer and Enterprise customers, we enable the industry to move forward at the
speed of change.
LTE, new tablets, more apps, and
smarter electronics: What does it
mean to the mobile ecosystem?
To get the latest Brightstar news at Mobile World Congress, follow us on Twitter at www.Twitter.com/Brightstar
or visit our YouTube page at www.youtube.com/brightstarcorp
BY MARCELO CLAURE, FOUNDER AND CEO OF BRIGHTSTAR CORP.
ADVERTORIAL
BRIGHTSTAR DRIVES MORE > INSIGHT INNOVATION SOLUTIONS CONNECTIONS DEMAND VELOCITY

MOBILE VIDEO | BYTEMOBILE
Smart Capacity for
Mobile Video in the
Yottabyte Era
Adrian Hall, Chief Operating Officer, Bytemobile
DONT LET VIDEO STALL YOUR
NETWORK
Bytemobiles Mobile Minute Metrics reports
over the last five quarters show that video
became the dominant form of mobile data traffic
in 2010 accounting for an average of 40 per
cent of the total volume in wireless networks
worldwide. With the rise of full-length and
studio-quality videos and live streaming of
multimedia content on mobile devices as well
as the emergence of personal two-way video
communications, or video chat Bytemobile
expects mobile data traffic to spike to an all-time
high in 2011, causing tremendous capacity strain
on already challenged network resources.
A new generation of high-end, touch-
screen smartphones is driving the
acceleration of mobile video. Today
smartphone traffic consumes approximately
50 per cent of existing network capacity.
Bytemobile anticipates the following
developments in the coming year:
Video-based content will account for over
60 per cent of network traffic up from 40
per cent in 2010 and two-way video chat
will dominate network capacity
10 per cent of subscribers will generate 90
per cent of total network traffic
Pressure on capacity will continue to
increase with LTE and other 4G network
roll-outs, due to subscriber consumption of
all available bandwidth
The growth of video traffic is rapidly
outpacing that of overall data traffic. Unless
operators are able to intelligently manage
network capacity through data reduction
and related technologies, the explosion of
multimedia content will continue to erode
their monetization of data services.
Last month, The New York Times reported
that people watched 60 billion videos on
YouTube each month or 730 billion videos
throughout the year. The average Internet
user watched 186 videos each month. The
same week that the article appeared, YouTube
announced that 200 million videos per day
are being played on mobile devices up 300
per cent from January 2010.
Video stalling due to network
congestion is becoming a non-stop
condition, eliminating the concept of the
busy hour and severely impacting
customer satisfaction and churn.
A SMALL INCREASE IN VIDEO
RESOLUTION RESULTS IN A
SIGNIFICANT INCREASE IN DATA
TRAFFIC
Increased demand on capacity requires
greater control of networks and the ability to
measure the quality of subscribers mobile
video experience. Operators need to monitor
data rates, resolution and stalling in order to
ensure service quality and consistency, reduce
churn, and plan tiered services for different
subscriber profiles.
Operators will continue to implement
various data offload and small cell
technologies to meet escalating demand. They
will also deploy Smart Capacitysolutions in
their networks to better utilize existing
capacity and increase customer satisfaction.
DOWNLOAD VOLUMES REDUCED BY
40-60 PER CENT
Smart Capacity at the core of networks enables
operators to control and reduce the total
amount of multimedia traffic on the network,
thereby improving the user experience during
periods of congestion and increasing network
efficiencies. By dynamically controlling
network capacity utilization, operators can
deliver the best possible user experience under
network conditions and congestion patterns at
any point in time.
Live customer deployments have shown that
Smart Capacity solutions can reduce network
download volumes by 40-60 per cent
decreasing the cost of content delivery while
improving the overall economics of mobile video
and other data services offered by operators.
A Smart Capacity platform is designed to
help operators reduce network costs capex
and opex by improving utilization of
existing network capacity. It is also designed
to help them increase revenue by serving
more content to more subscribers and
delivering a better user experience to reduce
churn. Yield management and content policy
enforcement capabilities enable operators to
plan and implement tiered service plans for
monetizing traffic by subscriber usage.
SMART CAPACITY AT THE CORE OF 3G
AND 4G NETWORKS
Even with the migration from 3G to 4G
networks or RAN and backhaul upgrades to
3G networks demand on capacity for
multimedia traffic will continue to increase.
Taking advantage of new content, applications
and devices, subscribers will consume all
available bandwidth and still expect the same
quality of service that came with their original
service plans if not better. One U.S. operator
is currently processing an average of 7GB per
subscriber per month. Another operator in the
Scandinavian countries is moving 17GB per
subscriber per month. This trend will continue
as live streaming video broadcasts and video-
on-demand go mainstream.
Smart Capacity has the potential to change
the operational paradigm for mobile
networks as traffic volumes continue to
accelerate. Carriers will be able to deliver the
highest-quality video and web content now
and keep pace with exponential increases in
demand driven by progressively richer and
more complex applications, as well as rapidly
growing consumer adoption. This will help
operators not only maximize the return on
their infrastructure investment, but also
capitalize on revenue opportunities that
require delivery of the most sophisticated
content with a leading-edge user experience.
In the not so distant future, terabyte will
become part of peoples everyday vocabulary
and yottabyte a standard metric for baseline
network capacity.
Source: Bytemobile Mobile Minute Metrics

1 0 09:41
Telkom returns to South
Africas mobile market
facing challenges ahead
By Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
www.wirelessintelligence.com
A
s the incumbent (and market-leading)
fixed-line player, Telkom's early efforts
in mobile are set to focus on bundling
8ta with its existing fixed-line, broadband and
data services. At the end of its latest financial
year (31 March 2010), Telkom had 4.3 million
fixed-line customers, though this was a
decline of 4 percent year-on-year as the firm
felt the effects of fixed-to-mobile substitution
and heightened competition from the likes of
Neotel (an alternative fixed-line player). Total
fixed-line voice traffic fell by 7.2 percent over
the year as a consequence, though
weaknesses in fixed-line were slightly offset
by rises in broadband customers and data
revenue. Telkom has also operated a
WCDMA-based fixed-wireless service called
'mobi' since 2008, which had 16,300
customers by end-March. At a group level,
Telkom was also affected by problems at its
international operations (notably MultiLinks
in Nigeria), which led to it reporting a 15.2
percent drop in EBITDA for the year to
ZAR9.8 billion (US$1.4 billion) on revenues
of ZAR37 billion, up just 0.7 percent.
Despite these challenges, Telkom has
managed to put aside ZAR6 billion (US$880
million) to invest in its new mobile network
over the next five years - some of this raised
via financing and leasing agreements with
network suppliers. It plans to build-out a
network that will comprise 2,000 base
stations within the first year. The network
boasts 40 percent population coverage at
launch, with the remainder covered via a five-
year roaming agreement with MTN. It has
stated that the all-IP based transmission and
backhaul network will be 'LTE-ready' for
when the time comes.
Telkom has stated it has no desire to spark
a price war in the South African mobile
market and its first prepaid tariffs will not
radically disrupt the market: calling to fixed-
lines is up to 40 percent cheaper than on rival
networks (the company claims), but calls to
other networks work out slightly higher in
some cases. It has, however, wisely scrapped
peak and off-peak periods in a bid to present
a simple flat-rate prepay offering, which
should appeal to the low end of the market.
Unlike most start-ups, Telkom has the
advantage of an established brand and an
existing billing relationship with millions of
customers but it must be wary that its new
mobile offerings do not quicken the pace of
its fixed-line customer losses. Moving
forward, building a state-of-the-art network
from scratch will mean Telkom will be well
placed to support next-generation mobile
data services, though this will be dependent
on which high-profile smartphones it can
bring to its network. But in a market that is
showing signs of maturity, the operator's
target of capturing a 15 percent share of the
market does appear overly ambitious.
Telkom's entry into the mobile market
means that South Africa now has four mobile
operators competing in a market that is
already showing signs of maturity. According
to Wireless Intelligence data, mobile
penetration remains above 90 percent, but the
South African market has contracted over the
last 12 months, slipping below the 50 million
connections mark in 2010. This was due in part
to new regulations introduced in July 2009
requiring compulsory SIM card registration for
all new and existing subscribers.
These trends are most evident at market-
leader Vodacom, which - according to our
estimates - saw its connections base fall by 8
percent year-on-year in Q3 2010 as it continued
with a strategy focused on value rather than
market share. At the end of Vodacom's last fiscal
year (31 March 2010), the operator reported an
annual 14.5 percent rise in South African
EBITDA to ZAR18.6 billion on revenues up 5.7
percent to ZAR50.4 billion - despite reporting a
5 percent decline in customer numbers.
However, Vodacom managed to grow its more
lucrative contract customer base year-on-year,
which led to double-digit growth in
smartphone penetration and mobile data
usage. It now claims a mobile data revenue
share of 58 percent. Vodacom's subscriber
decline has seen second-placed MTN increase
its market share by around 5 percent year-on-
year to an estimated 37 percent in Q3 no
doubt also helped by MTN's high-profile
sponsorship of the 2010 FIFA World Cup held in
South Africa during the summer of 2010.
Meanwhile, third-placed Cell C finally
announced in Q3 the rollout of its first 3G
networks in a bid to keep pace with its two
larger rivals. The operator is jumping straight
to 21Mb/s HSPA+ using 900MHz spectrum,
and has switched on the network in several
major metro areas, including in Port
Elizabeth, Bloemfontein, East London and
Cape Town. The operator expected to cover 34
percent of the South African population with
HSPA+ by the end of 2010 and is aiming for
67 percent population coverage by mid-2011.
All three incumbent mobile operators have
been hit by moves by the regulator (ICASA)
to reduce mobile termination rates, reducing
them from a high of ZAR1.25 (peak rate) in
November 2009 to ZAR0.40 within two years.
Although a mobile start-up, Telkom Mobile is
deemed a significant market player because
of its fixed-line sister business and is expected
to be ordered to comply with the regulations.
South African fixed-line operator Telkom returned to the country's mobile
market towards the end of last year amid signs that subscriber growth in the
sector could be slowing. Telkom has unveiled a new mobile brand called '8ta'
offering "prepaid voice and data products from launch" as well as postpaid
products. Telkom has been looking to launch its own mobile service since
divesting its 50 percent stake in South Africa's number one mobile player,
Vodacom, over two years ago. It has set an ambitious target of capturing as
much as 15 percent of South Africas mobile market within five years.
ANALYSIS | SOUTH AFRICA
ABOUT WIRELESS INTELLIGENCE
Wireless Intelligence is the
definitive source of mobile
operator data, analysis and
forecasts, delivering the most
accurate and complete set of
industry metrics available. Relied
on by a customer base of over
700 of the world's mobile
operators, device vendors,
equipment manufacturers and
leading financial and consultancy
firms, the data set is the most
scrutinised in the industry. With
over 5 million individual data
points updated daily the
service provides coverage of the
performance of all 940 operators
and 640 MVNOs across 2,200
networks, 55 groups and 225
countries worldwide. For further
information please contact
info@wirelessintelligence.com
South Africa Mobile Connections Q3 2010
Source: Wireless Intelligence
Connections
YoY
Growth %
Market
Share %
Net Adds 2G % 3G %
Vodacom 22,726,000 -19 48 -435,000 81 19
MTN 17,567,868 7 37 465,868 84 16
Cell C 7,133,081 4 15 67,515 100 0
TOTAL 47,426,949 -8 100 98,383 85 15
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technologies and applications. Our team in Madrid helped Spanish telecom giant Telefonica to adapt, thrive and
compete in todays market by utilizing NEC SaaS, or Software as a Service. NECs targeted, bespoke business model
underlines our strengths as a business partner, and allows you to stay ahead of competition. Learn how NEC can take
care of the clouds for you. www.nec.com/mwc

MOBILE CLOUD SERVICES | MAVENIR SYSTEMS
The Emergence
of Mobile Cloud
Services
Shubh Agarwal, VP, Marketing , Mavenir Systems
THE CLOUD
Cloud computing or The Cloudis Internet-
based computing, whereby shared servers
provide resources, software, and data to
computers and other devices on demand.
Cloud computing is a natural evolution of the
widespread adoption of virtualization,
service-oriented architecture and utility
computing.
Regardless of the hype, enterprises and
consumer companies are taking advantage of
the cloud to develop and deploy applications,
content, commerce and social networks, and
for good reason . . . the cloud provides a
myriad of benefits:
1) Global reach: IP takes advantage of the
collective network power and
pervasiveness of the Internet
2) Device independence: Any web-enabled
device can access the cloud
3) Scale: Supports growth driven by even the
most dramatic adoption increases
4) Reduced cost & lower technical barriers:
Technical requirements and costs of
developing and deploying applications and
services have never been lower
WHATS MISSING? A CLOUD FOR
REAL-TIME SERVICES.
Todays cloud-based applications and services
are primarily non-real-time services where
fast response or high performance may be
desired or preferred but do not operate with
strict constraints on response time. Most
browser-based applications or dedicated
applications on smartphones share these
attributes.
Real-time systems, such as voice, text,
instant messaging and video communication
applications, have strict constraints on
response times. They must function within
these tight constraints regardless of
availability or system load. To support todays
communication applications and the next
generation of real-time communication
services, the cloud must be extended to
deliver Mobile Cloud Services.
Heres why:
1) Rich services: Enabling rich
communications such as instant messaging,
video sharing and other applications take
advantage of user presence
2) Flexibility: On-the-fly provisioning of
new services and additional storage
3) Simplified service delivery: Self-service
portals with access to pre-packaged
automation, single delivery and installation
4) Cost effectiveness: Paying only for what
is used, with little or no upfront cost
5) Universal access: Users can access their
personal information from multiple
devices or locations
6) Back-up: If a device is broken or stolen,
data in the cloud is not compromised
Applying cloud principles to real-time mobile
communications offers the promise of greater
efficiency, flexibility and simplified service
delivery. Moreover, mobile operators that
embrace Mobile Cloud Services will deliver
new services, establish new business models,
generate new revenues streams and manage
the costs of their legacy services. But how?
Heres how:
Deploy new communication services
Rather than being relegated to the provider of
dumb bandwidth, mobile network
operators can develop and deliver new
services that leverage the latest access
protocols and smart devices.
For example, operators can launch 4G/LTE
services that take advantage of 4G capabilities
such as single number and multi-device
delivery using the same universal mobile
number; or (my personal favorite) a mobile
video conference call, where the bridge
connects / calls all the participants. With this
service, users no longer try to simultaneously
remember a 10 digit number, then a 6-10
digit access code, all while driving, wearing
Bluetooth, of course.
Create a platform for new application
development and revenue models
Operators can open up application
programming interfaces (APIs) and allow 3rd
party developers to create new applications
and new user experiences. Analogous to what
Apple is providing with its iOS and Google is
doing with Android, the benefit to 3rd party
developers is not only the technology itself
but also access to customers via the operators
network. Operators benefit through new
growth and revenue opportunities, and being
progressive and relevant.
Examples might include:
Interactivity: Gaming providers create a
group experience by including voice and/or
chat as part of game
Multi-platform: Allowing gamers to play
the same game on multiple devices (e.g.
iPad or low-end PC)
Enterprise mobility: Allowing corporate
users to access company data, share files,
and collaborate on projects via their
smartphones.
Deliver legacy applications on lower-cost
infrastructure
Operator challenges are not limited to
finding ways to develop, deploy and support
the latest mobile applications they are also
expected to continue to reliably deliver
older applications and services, with
downward pricing pressure. With Mobile
Cloud Services, operators can deliver
services to 2G and 3G mobile devices, while
eliminating the costs associated with
maintaining older infrastructure.
Furthermore, Mobile Cloud Services such as
IP Multimedia Subsystem (IMS) Centralized
Services offer a lower cost evolution path to
replace legacy mobile switches with an IP
cloud-based voice core network.
WHO WILL BENEFIT FROM MOBILE
CLOUD SERVICES?
Mobile cloud computing creates exciting new
opportunities for mobile network operators;
basically any forward-looking 3G or 4G operator
can benefit from Mobile Cloud Services.
New services, business models and
revenue
Mobile Cloud Services provides operators
with a set of real -time network capabilities,
such as voice and video calling, presence, IP
messaging. These can be used to package
and deliver services directly to their end user;
and can be opened up to partners to help
them build the next generation of
applications and customer experiences that
leverage the operators network.
Lower the costs of legacy apps
Reliably deliver services to 2G and 3G mobile
devices, while eliminating the costs associated
with maintaining older infrastructure.
By embracing Mobile Cloud Services,
operators can transform their core network
to develop, deploy and monetize new mobile
services; manage capacity and allocate
bandwidth dynamically across services, as
needed; and reduce the costs associated with
delivering and supporting pre-existing,
legacy applications.
OPERATORS THAT EMBRACE MOBILE CLOUD SERVICES
WILL DELIVER NEW SERVICES, ESTABLISH NEW
BUSINESS MODELS, GENERATE NEW REVENUE STREAMS
AND MANAGE THE COSTS OF THEIR LEGACY SERVICES

e

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Mobile
Cloud
Services.
The future of mobility. Now.
AVENI R AVENI R
RE-THINK INNOVATION.
Mobile Cloud Services includes voice, video communications, messaging, media sharing, social
prole, contact lists and presence enablers to launch services like VoLTE, RCS and Mobile Video
Conferencing. Operators can collaborate and compete against over the top (OTT) players with branded
rich communication services to any enabled device, anywhere in the world, across 3G and 4G networks.
Mobile Cloud Services also provides a platform for new application development and content delivery by
opening up APIs for new players offering personalized user experiences. And, operators can deliver new services
to legacy devices on lower-cost infrastructure. Why wait?
Mavenir provides the Converged Voice, Video and
Messaging Solutions that power Mobile Cloud Services.
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TICKET MACHINE
AEROPORT SHUTTLE
PRIVATE SHUTTLE HOTEL SHUTTLE
THE
AVENUE
HALL
3
COURTYARD
(HALL 7)
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Hall 1.0
Ground Floor
Bar and Restaurants
Cloakroom
Exhibition
Information Desks
Toilets
Level 1
Hospitality Suites
Hall 2.0
Ground Floor
Accommodation Services provided by
Bar and Restaurants
Cloakrooms
Exhibition
Information Desks
Networking Lounge
Registration
Toilets
VAT Refund/Tax
Mezzanine
Meeting Rooms A,B,C & D
Level 1
Exhibition
Media Centre
Hall 3.0/Courtyard
ATM/Cash Machine
Bar and Restaurants
Exhibition
First Aid
Hall 4.0
Bar and Restaurants
Business Centre (Level 8) provided by
Cloakroom (Level 0)
Hospitality Suites
Hourly Meeting Rooms (Level 8)
Information Desk (Level 2)
Toilets
VIP Networking Lounge (Level 0)
Hall 5.0
Level 0
Cloakroom
Information Desk
Speaker Preparation Room
Speaker Testing Room
Auditorium 2 (Conference Room)
- App Planet Forum (Monday)
- Band App Audition (Monday)
- BMIC University Mobile Challenge Award presentation (Monday)
- Mobile Advertising: Integrating Mobile into a Broader Advertising
Campaign (Tuesday)
- Mobile Advertising: How Effective is Multimedia Mobile Advertising? (Tuesday)
- Mobile Advertising: Delivering Personalised Advertising and Protecting
Privacy (Wednesday)
- Mobile Advertising: How to Make In-App Advertising Work (Wednesday)
- Network Technology Evolution (Thursday)
Level 1
Congress Restaurant 1
Congress Restaurant 2
Information Desk
Level 2
Shuttle & Venue Booking provided by
Rooms 1 & 2
GSMA Meeting Rooms
Room 3 (Conference Room)
- WAC Press Conference (Open to Press only)
- Mobile Enterprise (Tuesday)
- Consumers in the Cloud (Tuesday)
- mPublishing: Bringing a New Dimension to Print - (Wednesday)
- Mobile TV: Moving from Last-Resort to Must-See TV (Wednesday)
Level 3
Auditorium 1 (Conference Room)
- MWL Keynote featuring Microsoft (Monday)
- MWL Keynote featuring Twitter (Monday)
- Keynote 1 - View from the Top (Tuesday)
- Keynote 2 - The Power of Applications (Tuesday)
- GSMA Global Mobile Awards Ceremony (Tuesday)
- Mobile World Live Keynote featuring Google (Tuesday)
- Keynote 3 The Evolution of the Mobile Internet (Wednesday)
- Keynote 4 - Connecting the Dots Consumer Electronics (Wednesday)
- Strategies for Growth - Mergers & Acquisitions (Wednesday)
- Strategies for Growth: Mobile Internet in a World of Innovation, Investment &
Return (Wednesday)
- Business Services Symposium (Monday)
- Social Networking: Social Goes Mobile (Tuesday)
- Augmented Reality: Is Reality Ready to be Augmented? (Tuesday)
- Mobile Innovation: A Vision of 2020 (Wednesday)
- Strategies for Wholesale: The New Face of the MVNO Business Model
(Wednesday)
- Embedded (Thursday)
- mHealth (Monday)
- Network Breaking Point Part 1 and 2 (Tuesday)
- Regional Focus: Spotlight on the U.S.A. (Wednesday)
- Mobile Devices: It's What's Inside That Counts (Wednesday)
Mobile Money (Thursday)
Room 31
GSMA Meeting Room
Room 32
MWL Interview Room
Hall 6.0
Cloakroom
Exhibition
Hospitality Suites
Zone 4
Exhibition
VIP Pick-Up & Drop-Off Point
Zone 5
Exhibition
App Planet (Hall 7.0)
Application Developer Conferences
App Lounge
Bar and Restaurants
Cloakroom
Damm Bar
Exhibition
First Aid
Hospitality Suites
Information Desk
Prayer Room
Toilets
GSMA Seminars
Rich Communication Suite, Monday
GSMA Spam Reporting Service, Monday and Tuesday
Mobile Advertising (MMM/MAM), Monday and Thursday
Mobile Broadband - an update on HSPA+ and LTE, Monday
GSMA OneAPI, Tuesday
Embedded Mobile Seminar, Tuesday
Mobile Health Cocktail Reception, Tuesday
Mobile Energy Efficiency and Green Power for Mobile, Wednesday
MMU Working Group, Wednesday
Hall 8.0
Bar and Restaurants
Cloakroom
Damm Bar
Exhibition
GSMA Pavilion
GSMA Sales Office
Hospitality Suites
Information Desk
Toilets
National Palace/MNAC
Congress Party & Awards Celebration
Leadership Summit
Mobile Venture Forum
Avenue
ATM/Cash Machine
Exhibition
Fast Track /Access
Lost & Found
Metro Ticket Machines
Police Stations
Restaurant Booking Service provided by
Plaza Espaa
Airport Shuttle
Metro Station
Taxi Station
Avenida Rius I Taulet (between upper and lower village)
Hotel Shuttle Buses
Private Shuttle Buses
Taxi Station
Zone 3, Zone 6
Exhibition
TOILETS
CLOAKROOMS
POLICE STATION
LOST & FOUND
FIRST AID CENTRE
TAXI RANK
VIP PICK UP &
DROP OFF POINT
INFORMATION DESKS
METRO
FREE WIFI HOTSPOTS
CAFS & RESTAURANTS
METRO TICKET MACHINE
TICKET MACHINE
RESTAURANT BOOKING SERVICE
SHUTTLE BUS
EXHIBITOR SERVICE DESKS E
ATMMACHINE
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All information correct as of February 3, 2011
VILLAGE MAP
EXHIBITION OPENING TIMES
Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and
Hall 8.0
Monday 14 February ..................................................09:00 19:00
Tuesday 15 February ..................................................09:00 19:00
Wednesday 16 February ............................................09:00 19:00
Thursday 17 February ................................................09:00 16:00
OUTDOOR EXHIBITION AND
HOSPITALITY SUITE AREAS
Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), Hall 4 (4.0, 4.1, 4.2,
4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Hall 8.0, App Planet (Hall 7.0),
Avenue, Zone 3 (Z3), Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)
Monday 14 February ..................................................07:30 22:00
REGISTRATION OPENING TIMES
Saturday 12 February ................................................09:00 18:00
Sunday 13 February ..................................................09:00 20:00
Monday 14 February ..................................................07:00 20:00
Opening Times
VISIT US IN HALL 6
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CLOAKROOMS

INFORMATION DESK

CAFS & RESTAURANTS

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1.1HS49 1.1HS43 1.1HS39 1.1HS35
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1.1HS30
1.1HS21 1.1HS25
1.1HS61
1.1HS48 1.1HS40 1.1HS24 1.1HS28
1.1HS47 1.1HS51

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Keynote 3: The Evolution of the Mobile
Internet
09:00 10:30 Auditorium 1
The mobile Internet continues to grow at a staggering rate, and is
set to overtake fixed line Internet use within the next few years.
Boosted by faster mobile networks and increasingly sophisticated
smartphones and connected devices, the mobile Internet is evolving
towards a network of unprecedented reach and complexity, with
implications for all within the ecosystem.
How will the various players adapt their operating models to reflect this
paradigm shift, and their business models to drive monetisation? As the
scope of the mobile Internet expands, which adjacent industries will
benefit and flourish in this new landscape? Finally, in the face of
growing concern from the public and governments alike over privacy
and security, how can industry players work together to proactively
address the issues that exist today and prepare for the future?
In this keynote, executives from some of the most innovative
companies in the field will present their insights into these industry-
shaping topics and share their vision for the future of the mobile
Internet.
KEYNOTE SPEAKERS:
Moderator: David Rowan,
Editor, Wired UK
John Chambers
Chairman & CEO
Cisco
Paul Otellini
President & CEO
Intel Corp.
Masayoshi Son
Chairman & CEO
Softbank
Carol Bartz
CEO
Yahoo!
Keynote 4: Connecting the Dots: A 360 Degree
View on Consumer Electronics
As Consumer Electronics (CE) devices throughout the home and
workplace become enabled with wireless connectivity, a new
frontier for mobile is unveiling. Exciting times are undoubtedly
ahead for the CE industry, but the question remains: how can
mobile operators and CE manufacturers best work together to
deliver on the promise of a market where devices can be connected
virtually anywhere in the world? What does it take to develop a
truly compelling connected lifestyle device, from business model to
actual service delivery?
Perhaps lying at the heart of the business challenge for CE is the
consumer experience. The ideal scenario is an unrivalled out-of-the-
box user experience but the reality is a complex mesh of billing,
security and network implications. Keeping consumers inspired and
engaged through intuitive products while managing millions, even
billions, of connected devices, each with their own unique
requirements, is a very real challenge, but not insurmountable.
In this session, the companies leading the move to a truly
connected world will discuss the critical issues that need to be
addressed for this market to reach its true potential.
KEYNOTE SPEAKERS:
Moderator: Ben Wood,
Research Director, CCS Insight
Stephen Elop
President & CEO
Nokia
Ryuji Yamada
President & CEO
NTT DOCOMO
Dr Paul Jacobs
Chairman & CEO
Qualcomm
Jim Balsillie
Co-CEO
RIM
Mobile Advertising: Delivering Personalised
Advertising and Protecting Privacy
Because the mobile medium is able to reach consumers wherever
they are, it could be used to deliver relevant and personalised
advertising, but only if consumers can be confident that their privacy
isnt being compromised. There is a growing consensus that the best
way to address privacy concerns is to give consumers complete
control over the times and organisations able to access their personal
information. Some experts believe that consumers should be given
the opportunity to create multiple profiles that they can switch on
and off as appropriate, ensuring that adverting linked to personal
interests, for example, appear only when the person isnt at work.
This session will explore ways to give consumers control over their own
personal information and how it is used by advertising brokers. Can
and should mobile subscribers have personal data accounts, similar to
personal bank accounts, that enables them to share selected
information with selected recipients? And, if so, which entities are
trusted enough to run these personal data accounts for individuals and
what would be the underlying business model?
mPublishing: Bringing a New
Dimension to Print
14:00 15:30 Room 3
The launch of the iPad and the following influx of media tablets
have cast new light on the digital print industry and the growing
mobile publishing segment. Over 90 minutes this session will focus
on the mPublishing opportunity for operators and content
publishers - looking at business models, content form factors
including applications, the impact of advertising and new areas of
technological innovation including augmented publishing.
Mobile Innovation: A Vision of 2020
14:00 15:30 Room 5
Back by popular demand, this visionary session will once again
provide an insight into the mobile society and what it will provide in
the future.
Over 90 minutes this demo-rich session will highlight the trends set
to transform the way we will communicate in 2020, covering
augmented reality, 3D, devices, display technologies, and more.
Strategies for Growth: Mergers &
Acquisitions
As the telecoms industry continues to prove its leading role in the forefront
of the new economic paradigm where people and businesses are
everywhere and always online, it also evolves into a dynamic whirlwind of
consolidation and growth. Key players are avidly looking for ways to
increase their presence and leverage their assets in a battle to better
positioning themselves when competitive advantage is achieved only by
those who are able to match capital with ingenuity.
This session will provide different points of view of recent M&A activities
in the IT/telecoms marketplace, while analysing the key success factors,
common pitfalls and best practices.
Conference Sessions
DAY 3 Wednesday, 16 February 2011
PROGRAMME
PROGRAMME
Regional Focus Session: Spotlight on the
U.S.A.
14:00 15:30 Room 6
The U.S. mobile market is renowned for its extreme competiveness
in pricing and as a test bed for hot new devices. Despite an
approaching penetration rate of 100%, recent analysis reveals that
the fourth quarter of 2009 saw 5.9 million net new subscribers
signed up for wireless services - the highest number of new adds
made during a three-month period in three years. Despite the strain
on networks, the battle for subscribers among carriers continues
through a huge launch of new devices designed for a nation
hooked on smart gadgets. But is the model sustainable in a world
of declining voice revenues and increased data load?
In a country where mobile operators depend on mobile data
services and smart pricing to drive the communication market, what
opportunities exist for remaining companies feeling the squeeze
from device exclusivity? Whats the impact of unlimited offerings
other companies can offer in the prepaid segment?
By bringing together leading mobile innovators from across the
United States, this session will look at the importance of content
line-up, pricing, quality of service and customer care, while
identifying the factors that will lead to success in the future.
Mobile Advertising: How to
Make In-App Advertising Work
There appears to be significant resistance to in-app advertising
among affluent consumers. Almost half of iPhone users, 40% of
Blackberry users and 29% of Android users in the U.S. say they
dont want to view advertising inside apps, according to an August
2010 survey by Nielsen. While immersed in what they are doing,
app users clearly dont want to be diverted or distracted by
advertising. Can the mobile ecosystem overcome this resistance by
developing in-app advertising that is highly relevant, entertaining
and works well within the context of the app being used?
This session will explore how advertisers can get their message
across and even initiate a sale without disrupting the in-app
experience. It will also consider how to make best use of the
features and functionality of each of the major app platforms and
related advertising brokers, while also discovering whether these
platforms offer advertisers enough flexibility and scope for creativity.
Mobile TV: Moving from Last-Resort to
Must-See TV
16:00 17:30 Room 3
The mobile TV opportunity is rising up once more. Now that
networks are super fast and handsets are super powerful, is the
mobile TV proposition be more attractive than in the past? Can we
move to becoming a must-see medium from a last-resort one?
During this session speakers representing all of the players in the
mobile TV space will discuss formats, revenues and media as we
look at the potential for Mobile TV in 2011.
Strategies for Growth: Mobile Internet in a
World of Innovation, Investment & Return
This session will feature venture capital focused panels discussions
about investment opportunities in the telecom and Internet spaces,
discussing how to identify and fund high-growth ventures, as well
as the flow of capital between internet companies and operators.
Strategies for Wholesale: The New Face
of the MVNO Business Model
16:00 17:30 Room 5
In an attempt to overcome churn and drive profitability, Mobile
Virtual Network Operators (MVNOs) are moving away from the no-
frills proposition of SIM-based prepaid voice and SMS services.
Many now offer a wider range of telecoms services including 3G-
based content and data services, and are increasingly looking for
opportunities to build profitability in their highly competitive
markets.
The expansion of service offerings, though, brings new complexities to
both the customer and the wholesale provider relationship. In this
session speakers will share their vision on the future of the MVNO
business models and look at the next phase of industry players to
enter this space.
Mobile Devices: Its Whats
Inside that Counts
16:00 17:30 Room 6
Form factors will always be relevant when it comes to mobile devices.
Look and feel still goes a long way in consumer preferences, so one
can rest assured that innovative handsets will keep coming for the
foreseeable future.
But as mobile devices become the core of a fully mobile lifestyle,
accessing nearly all relevant information within a couple of clicks or
taps, the real importance of these exciting pieces of equipment lies
outside our field of vision: its operating systems, processing abilities
and storage capacity.
This session will discuss key trends for mobile devices from both
hardware and software perspectives. It will also examine how
innovative form factors such as tablets enable our handsets to
become increasingly powerful ultra-personal computers.
Take part in the conference discussions by downloading the Live
Talkback voting application and make your voice heard at the
event. Look out for questions in the afternoon sessions, vote*,
make your views known and affect the discussion on stage.
Sessions using the application are marked on this agenda.
To download the app, go to http://m.livetalkback.com from your
mobile browser. You can either vote straight from there or, if
there is an app available, you will be shown a link to click to
download the app.
If you have an iPhone or Nokia phone you can get the voting
application directly from www.livetalkback.com and clicking on
the relevant link on the right hand side. Or search for Live
Talkback in the App Store or on Ovi. Blackberrys also have a
dedicated app which you can download from
http://m.livetalkback.com
*Live Talkback have worked hard to make the app use as little data as possible, so the
cost should be very low. For example, if your data plan costs $1 per megabyte then
Mobile {Dev}Sync
Location: ADC Auditorium 2
Open by Invitation Only
A wireless life. In a mobile world. On an app planet. This is Mobile
{Dev}Sync Universe.
On a live stage inside App Planet, Mobile {Dev}Sync will bring
together the mobile application value chain. Carriers, device
manufactures, app developers, service providers and brands come
to learn, connect, and share ideas.
Mobile {Dev}Sync focuses on the fast-paced growth and
convergence in the mobile industry. It will host developer programs,
a networking reception, application demos and product launch
announcements from its stage in App Planet.
Windows Phone
The Why and How's of Windows Phone 7
Presented by Microsoft
09:00 18:00
Open by Invitation Only
Windows Phone 7 is a different kind of phone designed to bring
together what you care about most - easier and faster.
Microsoft will conduct a whirlwind tour around the landscape of
the Windows Phone platform. The daylong session will examine all
aspects of development on the phone, including building apps and
games, marketplace monetization, tips and trick for certification
and an open panel discussion where developers can get answers to
their burning questions.
Developers will get in on the ground floor and see what makes
Windows Phone 7 different!
Wednesday, 16 February
LTE Forum
09:00 16:15
Open to all Congress Attendees
Sessions will be presented by:
LTE Platinum Sponsor:
LTE Gold Sponsors:
Conference Sessions App Developer Conferences
Forum Series
DAY 3 Wednesday, 16 February 2011

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7C80
7A106
7A112
7A114
7B88
7B90
7C88
7C90 7C86
7A102
7B84
7C82
7A86 7A96
7B42
7B26
7C34
7B33
7B34
7B28
7C62
7B82 7B86
7D62
7E69
7E68
Damm Bar
7B102
7A105
7B104
7A107
7B108
7CZ11
7CZ10
7CZ9
7CZ6
7CZ7
7CZ5
7CZ4
7CZ1
7CZ2
7CZ3
7GC1
7MH28
7B83
7MH03 7MH05
7A84 7A104 7A100 7A98 7A94 7A92
7C85

CAFS & RESTAURANTS

INFORMATION POINT

ACCESS TO

CLOAKROOMS

Z4.1 Z4.2
Paella Restaurant
VIP pick-up
and drop-off
point
Powered by Cisco
Z3.4
Z3.16
Z5.1
Z5.1
FLOORPLANS | ZONE 3, ZONE 4 & ZONE 5
Z6.1
Z6.6
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b

ACCESS TO
ACCESS TO
ACCESS TO
ACCESS TO
TOILETS

CAFS & RESTAURANTS

AVENUE

TOILETS
CLOAKROOMS

ZONE 6 & AVENUE | FLOORPLANS
HALL 1.0
@-yet GmbH 1B13
4M Wireless 1F58
Accanto Systems 1J37
ADECEF 1F56
Advanced Innovations Inc 1F17
Agilent Technologies 1A46
AIRCOM International 1B14
Airspan Networks 1B56
Airweb 1G32
Aito Technologies 1F62
Altobridge 1F17
AMPHENOL ANTENNA SOLUTIONS 1D58
Anite Finland Ltd 1J45
Anite Telecoms Ltd 1D64
ANRITSU 1B31
Arantech 1F17
Argela 1C13
Aricent 1F38
Arieso 1D57
ARM Ltd 1C01
Ascom Network Testing - TEMS Products 1C09
Ascot International Srl 1A19
Astellia 1B08
AT4 wireless 1H29
Atheros Communications, Inc. 1G39
Automation Engineering Inc. 1J32
Avanquest Software 1B59
avinotec GmbH 1B13
Axesstel, Inc. 1B64
Bercut Ltd. 1A51
Bluegiga Technologies Inc. 1F62
BND CO., LTD. IF07
Booz & Company 1F51
Bridgewater Systems 1F47
Bubble 1E63
Business Support Solutions 1E62
Bytemobile, Inc. 1F05
Cambridge Broadband Networks 1G26
Cambridge Consultants 1E68
CBOSS 1D06
CCI - Communication Components Inc. 1F63
Ceragon 1D01
CEVA, Inc. 1F33
City of Cologne 1B13
CM 1C67
C-motech IF07
Colibria AS 1A23
COLOGNE BONN BUSINESS 1B13
COMARCH 1F20
CommProve Ltd 1H39
COMPRION 1G38
Comptel 1C06
ComputaMaps 1C17
Comviva Technologies Ltd. 1E01
Contela, Inc. IF07
Continuous Computing 1F01
Convergys 1G67
Creanord Ltd 1E19
Creativity Software 1E61
CRUCIALTEC CO.,LTD IF07
CSR 1E51
CTI Group 1E62
Cubic Telecom Ltd 1F17
Cypress Semiconductor Corp. 1B12
Deutsche Welle 1B01
DIGITAL ARIA IF07
Digital Reach Group Limited 1F17
DigitalGlobe, Inc. 1A50
Dolby Laboratories 1C43
Dsseldorf,City of 1B13
E-BLINK 1F59
EDCH 1E52
Enterprise Ireland 1F17
Entre Marketing Ltd 1E19
Equiendo Ltd 1F17
eSAY Mobile 1E62
European Communications Engineering 1E19
EVISTEL 1A11
EyeSpyFX 1E63
F5 Networks 1H21
Femto Forum 1G19
Fjord 1E19
Foxda Technology (HK) Co.Ltd 1G61
F-Secure 1E19
FTS 1F67
FUJITSU SEMICONDUCTOR LIMITED 1F69
Funambol 1J46
Future Product Design 1E69
Globitel 1A59
GoS Networks 1F17
HTC 1D34
iBasis 1E32
IBM Corporation 1C31
Ibys Technologies S.A. 1G36
IKT Norge 1C44, 1E44
Imagination Technologies 1D45
IMImobile 1B63, 1A62
Infineon Technologies AG 1B22
InfoGin 1G55
Intamac 1F61
InterDigital 1D07
International Turnkey Systems Group (ITS) 1F60
Intivation 1F53
Intune Networks LTD 1E63
INVIGO 1E67
ip.access 1E02
Iptune Oy 1E19
IXIA 1C62
Ixonos Plc 1E19
JDSU 1A03, 1A70
Jinny Software 1E38
JOT Automation Ltd. 1E19
Keima Limited 1E57
Keynote SIGOS GmbH 1F70
Kineto Wireless 1A45
Kochar 1J33
Korea Trade-Investment Promotion Agency (KOTRA) 1F07
LANCOM Systems 1B01
Lavandoo Mobile Solutions GmbH 1B13
LogMeIn 1G31
Lotus 1B56
LSTech Co., Ltd. 1D69
MACH 1H49
match2blue holding GmbH 1B13
Mavenir Systems Inc. 1A55
mBlox 1F43
MCTEL 1G13
MediaTek Inc. 1C58
Menix Co.,Ltd 1D67
METRO GROUP Future Store Initiative 1B01
MFORMATION TECHNOLOGIES INC. 1A56
Microsoft 1D19
Mi-Pay 1E53
Mixem Solutions Ltd. 1E19
Mobile Communication Cluster e.V. 1B13
MOBILE LEADER CO., LTD IF07
Mobile Technology Convergence Center IF07
MobileMonday Belfast 1E63
Mobilethink 1F68
MOVIRTU 1E66
Movius 1F24
N.A.T. GmbH 1B13
NEOMTEL CO., LTD IF07
net mobile AG 1B13
NetScout Systems, Inc. 1G05
NewBay 1F17
NewNet Communication Technologies, LLC. 1G03
Nexus Telecom AG 1J36
Nokia, Qt Development Frameworks 1E44
Northern Ireland Mobile Excellence c/o Invest
Northern Ireland 1E63
NRW.INTERNATIONAL GmbH 1B01, 1B13
Nujira Ltd 1E56
Nvidia Ltd 1C34
NXP Semiconductors 1F14
NXP Software / LifeVibes 1A15
OBIGO Inc 1E04
Ocosmos Co., Ltd 1G34
OLAWORKS, INC. IF07
Opera Software 1C44
Opticom GmbH 1B39
P3 communications GmbH 1B70
Picochip 1D56
Portugal Telecom Inovao, SA 1H33
PowerMe Mobile 1G69
Project People Ltd 1J44
Protei ltd. 1B49
Psiloc 1E31
PT 1G15
Qualigon GmbH 1B13
RAD Data Communications 1D01
RADCOM 1D01
Redknee Solutions Inc. 1E37
Revector 1E58
Rightware 1E19
Rohde & Schwarz 1D33
Rovio Mobile Ltd. 1E19
RSUPPORT 1G45
Sandvine 1J42
Scottish Development International 1E64
Secusmart GmbH 1B13
SHELL LINE CO., LTD. IF07
Shhmooze Ltd 1E63
Silent Communication 1F02
SLA Mobile 1E63
Socowave Limited 1F17
Sol Electronics Limited 1E55
Solaris Mobile 1F17
SPB Software 1A27
Spirent Communications plc 1C14
Star Arcade 1E19
Star Finanz-Software Entwicklung und Vertriebs GmbH 1B01
Starhome GmbH 1E32
Summitek Instruments 1D70
SwissQual AG 1A07
Talk Irish Ltd 1E63
Tango Telecom 1F17
Tecnotree Corporation 1C50
Tekelec 1F44
Tektronix Communications 1D59
Telenity 1B51
Telnic Limited 1D68
Tensilica, Inc. 1F39
The Now Factory 1F17
Tieto Corporation 1F25
TotalMobile 1E63
TouchType 1E65
Triasx Pty Ltd. 1D70
TriQuint Semiconductor 1B55
tyntec Ltd. 1E60
UK Hospitality Area 1E70
Ulticom, Inc. 1G48
University of Ulster 1E63
Visa 1B19
Volubill 1B18
Waspit Limited 1E71
Watchdata 1C05
WeDo Technologies 1J31, 1J34
WITHUS CO., LTD IF07
Xceed Technologies, Inc. 1A40
Xilinx 1E47
XPAL Power 1G59
Zapa Technology Ltd. 1F17
HALL 1.1
Agilent Technologies 1.1HS24
AIRCOM International 1.1HS70
ArcSoft Inc 1.1HS25
ARM Ltd 1.1HS57
Bridgewater Systems 1.1HS30
Continuous Computing 1.1HS28
Cypress Semiconductor Corp. 1.1HS21
DTS 1.1HS51
Future Dial, Inc. 1.1HS32
Informa Telecoms & Media 1.1HS40
Meucci Solutions 1.1HS47
Mintigo Ltd. 1.1HS52
Mobixell Networks 1.1HS65
Ocosmos Co., Ltd 1.1HS49
Opera Software 1.1HS35
Orga Systems GmbH 1.1HS62
Picochip 1.1HS20
Solaris Mobile 1.1HS60
Tango Telecom 1.1HS61
TATA COMMUNICATIONS 1.1HS48
Tektronix Communications 1.1HS36
Traffix 1.1HS01
UK Hospitality Area 1.1HS43
Vantrix Corporation 1.1HS39
HALL 2
2001 Technology Incorporated 2G33
2j s.r.o 2C95
2N TELEKOMUNIKACE 2G13
35.COM TECH-INFO CO.,LTD. 2A120
3G Multimedia Ltd 2C06
3GSP 2H33
3GVision 2C12
3Roam 2F49
6WIND 2H10
8motions 2E47
A3&O 2C02
ABIT Corporation 2C110
Acapela Group 2E47
Ace Technologies Corp. 2F28
AceAxis Ltd 2F08
Acquire Asia Pacific 2C71
ACT750 2E47
ActivNetworks 2E47
Adax Europe Ltd 2D51
ADC is now Tyco Electronics 2B61
ADEUZA 2F49
Advantech Co. Ltd. 2G38
Aerotel Medical Systems 2C12
AFISEO SAS 2F49
agenceNTIC Bourgogne 2E47
AGENCE REGIONALE DE DEVELOPPEMENT
PARIS ILE-DE-FRANCE 2E47
Agile Telecom Srl 2H69
Airborne NV 2H33
Airwide Solutions 2B38
Aktavara AB 2F13
Alberta Canada 2A108, 2A97
Alcosystems 2F13
Alepo 2H12
All Jack Co Ltd 2G55
Allot Communications 2B53
ALSETT 2G51
Altai Technologies Limited 2C96
ALTEK Corp 2B120
AltiGen Communications, Inc. 2B76
Alvarion 2C25
AM3D 2A05
AMA/ Matthieu SAINT DENIS CONSULTING 2E47
AMD Telecom 2E07
Amos Spacecom 2B05
ANADIGICS 2C19
Analogix Semiconductor Inc. 2B97
Anevia 2B102
Animated Media Inc. 2A97
Antica S.A. 2D05
AnyDATA Corporation 2A78
Apliman Technologies 2J25
Appsteur 2E47
Aquafadas 2G51
Argus Technologies (Australia) Pty Ltd 2D14
AriadNEXT 2F49
ARKAMYS 2E47
Arkivator AB 2F13
Arpuplus 2H62
Artilium NV 2H33
Ascent Telecom 2C54
Aspiro 2A67
Atchik-Realtime 2H15
ATEME 2E47
ATLANTIS INTERNATIONAL S.L. 2F32
AtlasCT 2C72
ATOMIZ 2E47
Authente 2A67
Avenir Telecom 2C47
Avertim 2H33
Avvasi Inc. 2A97
AWEX REGION VALONA DE BELGICA 2H33
AWIT INC 2C114
AwoX 2G51
Axell Wireless 2C26
AzureWave Technologies Inc. 2C09
B.A.S.E. TECHNOLOGIES 2H33
Baseband Technologies Inc. 2A97
beeweeb spa 2A17
Belgium-Belgica 2H33
Berlin-Brandenburg c/o Berlin Partner GmbH 2H04
Betomorrow 2E47
BHE Bonn Hungary Electronics Ltd. 2C06
Bipper Communication 2A67
Bircom Telekomunikasyon ve Bilisim Hiz. San. ve Tic. A.S. 2A90
Birdstep Technology AB 2F13
Bit2go 2C12
BLiNQ Networks Inc. 2A97
BluePosition 2A05
Bluwan UK 2F33
BMx Computers NV 2H33
BoomeRing Communication (2005) Ltd. 2C72
Boost Communications 2H58
Boost Your Startup 2E47
Bordeaux Chamber of Commerce and Industry 2E47
Bordeaux Games 2E47
BORDEAUX INVEST 2E47
BRETAGNE INTERNATIONAL 2F49
BridgeWave Communications 2E46
Brodit AB 2B123
BRUSSELS EXPORT 2H33
Buzzinbees 2F49
BYD Company Limited 2D88
C&D Technologies (UK) Limited 2B89
CADEGE Youtransactor 2E47
Call My Name (NTTM) 2J42
Cap Digital 2E47
CASSIS INTERNATIONAL Europe 2F49
castlabs GmbH 2H04
Caterpillar 2H47
CAVITID INC. 2A108
Cavium Networks, Inc. 2C05
Ceedo Technologies 2C72
CellGuide 2C12
Cellint Traffic Solutions Ltd. 2C72
CELLMAPS (POWERED BY AMERICAN ROAMER) 2C93
CellMax Technologies 2D06
Celltick 2C15
Cellular Italia S.p.A. 2E21
Centile 2F49
Cerillion Technologies Limited 2D65
certgate GmbH 2C112
CETECOM GmbH 2D77
Chips&Media,Inc. 2F12
Chitwing Technology 2A113
CHUGULU 2E47
Cinergy 2A125
CINTEL 2F49
Citendo 2H33
Clarity Telecom 2F49
Cloud9 Communications ltd 2G32
Codix 2G70
COELMO S.R.L. 2C111
Coiler Corporation 2A26
Comarcom 2C12
Comba Telecom Limited 2D28
COMITE D EXPANSION ECONOMIQUE DU VAL D OISE 2E47
Commsquare 2H33
Communology 2B68
Computaris 2A60
ConceptWave Software Inc. 2A97
Conduit 2F29
Consotel 2H34
Cooler Master Europe B.V. 2A110
CoolFlux DSP NXP Semiconductors 2H33
COOVZ.COM 2E47
Coral Telecom Ltd 2C54
Coresonic AB 2F13
CPC Co., Ltd. 2C94
craze productions 2C12
Creaceed 2H33
CREOVA 2F49
CRITICAL PATH 2D20
CTDI GmbH 2B104
cVidya Networks Ltd. 2J49
Danish IT Industry Association 2A05
DASUR 2C72
Datalogics Inc. 2B122
Datatronics Telco 2A86
DAXIUM 2F49
DEFNE 2H42
Delmec Engineering 2A125
Deltanode Solutions AB 2H38
Derdack GmbH 2D26
DESAY A&V SCIENCE AND TECHNOLOGY CO., LTD. 2A103
desix technology 2E47
DEV-HELP 2F49
DGT 2C108
DHATIM 2E47
Dialog Semiconductor Ltd 2B82
Digital Receiver Technology 2B106
DigitalWalli 2E47
DIGITATA LIMITED 2C105
Digitrad 2E47
Ditech Networks 2C62
diviosoft 2E47
Doro 2G01
DragonWave Inc. 2A118
DxO Labs 2E47
EBO-ENTERPRISES 2H33
Echovox 2F49
Ecocarrier Inc. 2A97
EDB Ergo Group 2A67
EKINOPS 2E47
Eltek Valere 2A67
Emida 2J64
Encap AS 2A67
ENQIO 2H33
Epitiro Limtied 2H40
ERCO & GENER 2F49
ERCOM 2D66
ESCAUX 2H33
ESKADENIA Software 2A62
ETSI 2F41
eubus GmbH 2D49
EUPEN - KABELWERK EUPEN AG 2H33
Euro Communication Equipment s.a.s 2G18
EUROMEDITERRANEE 2F49
Eurotech Communication Ltd 2C12
Eurotek Italia 2B12
EXFO 2B113
Exir Telecom 2F02
EXPORT DEVELOPMENT CANADA 2A107
Flt Communications AB 2F13
Feedbox 2C72
FibroLAN 2B05
FIME 2F49
Fixmo 2A97
FKtel group 2F49
FLANDERS INVESTMENT & TRADE 2H33
Flash Networks 2B75
FlexGroups 2A102
FlexiTon 2C06
FLEXYCORE 2F49
Focus Infocom 2C115
Forsk 2H18
Fraunhofer IIS 2E41
Fraunhofer Institut for Integrated Circuits IIS 2E41
Fraunhofer Institute for Computer
Architecture and Software Technology, FIRST 2E41
Fraunhofer Institute for Integrated Circuits,
IIS Integrated Digital Terminals Division 2E41
Fraunhofer Institute for Telecommunications Heinrich
Hertz Institute 2E41
Fraunhofer-Gesellschaft 2E41
fSONA Networks Corp 2E15
Future Card 2A122
Fuzhou Rockchip Electronics co. Ltd. 2J65
GEAR4 2J09
GEKA TELECOM 2F49
GENBAND 2B90
Genetel 2F49
GEOIMAGE 2G51
GestureTek, Inc 2A97
GILLAM-FEi 2H33
Global IP Solutions 2A14
GLOBO Mobile S.A 2A07
GoNet Systems 2B80
Government of Canada 2A107
Gowell Telecom Technology Ltd. 2J55
GSMK CryptoPhone 2D59
G-stat 2C12
Guangdong Chutian Dragon
Smart Card Company Limited 2B125
HAIKU 2F49
Hanvon Technology Co., Ltd 2J53
Hanwang Technology Co. Ltd 2D62
Hitachi, Ltd. 2A25
HOBIM Cards & Services 2B73
HSL (Hay Systems Ltd) 2D26
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND
EXHIBITOR LISTING

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Come and visit us in Hall 4, Level 6, Hospitality Suite 01.
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Hungama Digital Media Entertainment Pvt. Ltd. 2J07
iBeaken 2H33
IKIVO AB 2F13
imec 2H33
implementa gmbh 2H34
INDUSTRY CANADA 2A107
I-New Communicative Solutions GmbH 2G60
Infobip 2B01
Infonova 2B103
Innovation Norway 2A67
Insight SiP 2F49
interact-iv.com 2E47
Interphase Corporation 2H57
INTERSEC 2D15
INTRACOM TELECOM 2C46
IntSig Information Co., Ltd 2B100
Invest in Bavaria 2G63
Invest In France Agency 2G51
INVEST LANGUEDOC-ROUSSILLON 2G51
In-Webo Technologies 2E47
IPERCAST INTERNATIONAL 2F49
IPgallery 2C72
Ipix 2J58
iQsim 2F49
IRIS TELECOM 2B87
Iskratel, d.o.o., Kranj 2B57
ISM 2E47
ITM Einkaufs GmbH 2J31
ITS Telecom 2C72
ITware Ltd. 2C06
IXI mobile 2C72
JABLOCOM s.r.o. 2G69
Jabra / GN Netcom 2E30
Jamo Solutions 2H33
Jet Propulsion Laboratory 2C92
John Wiley & Sons 2A100
Juni 2B72
Kaben Wireless Silicon Inc. 2A97
KAPSYS 2F49
KATHREIN-Werke KG 2B16
King Slide Technology Co., Ltd. 2E35
KMW Inc. 2G11
KNOCK TELECOM S.A. 2C37
Kontron 2A28
Kryos Velocity 2A97
La French Mobile 2E47
Laser 2000 2H33
LD Mobile 2F49
Lemon Way 2F49
LILLYBELLE 2E47
LIN.K nv 2H33
Linkra S.r.l 2H02
LitePoint Corporation 2E14
Lleida.net 2E40
Logia Group 2C75
Longcheer Holdings Ltd 2E58
Longcheer Technology (Shanghai) Co., Ltd 2H13
Lotus 2F07
LTU technologies 2E47
Luup Ltd. 2A67
M.E. Media Market 2C72
MailVision Ltd. 2B05
Manaty 2E47
Marben Products 2D03
Marlink S.A. 2H33
MasterImage 3D 2B13
MATERNA Information & Communications 2A27
MATIMOP 2C72
MATRIX COMSEC PVT LTD 2B111
MAXCOMM CO., LTD. 2G34
mCASH Norway 2A67
MCE Systems 2C12
Media Mobility 2F49
MEDISCS 2G51
Mentum 2G15
Mer Telecom 2C72
Meucci Solutions 2H33
MHL 2B108
Microelectronics Technology Inc. 2J18
MIDI PYRENEES EXPANSION 2G51
MILPIX SA 2E47
MIND CTI Ltd. 2C75
Mindspeed Technologies 2H57
Miyowa 2J41
Mob4Hire Inc. 2A108
Mobenga 2F13
MobiApp ltd' 2C72
Mobibase 2F49
Mobilaris AB 2F13
Mobile Arts 2F13
Mobile Distillery 2F49
mobile token 2H33
MobileTag 2E47
Mobiletech 2A67
MobiLuck 2E47
MobiNear 2E47
MobiNetS 2J60
Mobiquant Technologies 2G51
MobiWeb Ltd. 2A16
MOBPARTNER 2F49
MOBYLLA 2H33
MOIMSTONE CO LTD 2D01
Mondial Telecom SA 2H33
MoobiFUN 2G51
Mootwin 2G51
Moovade 2H33
Movenda 2B06
Movidius 2C107
Mr Handsfree / TE-Group NV 2J15
MTI Wireless Edge Ltd. 2B118
mufin GmbH 2H04
Multi Communication 2H33
MULTICELL 2F49
myFC AB 2F13
Myphone SP z.o.o. 2G16
Nanjing Wanlida Technology Co., Ltd 2D02
Napatech 2G28
Nash Technologies 2G63
NCC 2F49
NEIIO 2G51
Nemotek Technologie 2B112
Neomades 2E47
neosesame 2F49
NeoSOFT Technologies 2C54
Neptuno - NAAP 2H60
NET CHECK GmbH 2F69
NetComm Limited 2B119
New rFid Concept 2E47
Newfield Wireless 2A66
Newport Media Inc. 2E33
Newscape Technology 2F49
NOMADESK 2H33
NOMADIC SOLUTIONS 2E47
Nomor Research GmbH 2G63
nToklo 2C101
NTX Research 2F49
Ocean Observations 2F13
Octasic Inc. 2H71
Onda Communication S.P.A. 2B17
One Smart Star 2C72
OnMobile Global Ltd. 2C67
Ontario Ministry of Economic Development and Trade 2A97
op5 AB 2F13
Opal Manufacturing Ltd. 2J64
Open Cloud Ltd 2C88
OptiCaller Software AB 2F13
Optiway Ltd. 2C72
OriginGPS Ltd. 2B05
Orkio Belgium bvba 2J54
OROLIA SPECTRACOM 2E47
P2i 2E66
PAGE UP 2E47
Panorama Antennas Ltd 2B98
Paris Region Economic Development Agency 2E47
PARTELEC 2E47
PeopleLogic Corporation 2A97
PETER-SERVICE 2A06
Phonaris 2C75
Phone from the supermarket BV - John's Phone 2B95
Phonitive 2G51
Pic2world 2B05
PLANET NETWORK INTERNATIONAL 2E47
PlayAdz 2F49
Pleex / Maeglin Software 2G51
POINTGREEN BUSINESS 2E47
Polaris Networks Inc. 2J04
Pole Star 2G51
Polystar 2E18
Pomeranian Science and Technology Park 2A112
Power.org 2J56
PRAGMA 2F49
Pravala Inc. 2A97
Praxedo 2E47
Prayaag Technologies 2C54
PRIM'VISION 2F49
Prisma Engineering srl 2F01
Procera Networks 2A86
PROVENCE PROMOTION 2F49
Pure Agency 2E47
Pyro Networks 2C28
Qingdao Haier Telecom Co.,ltd. 2J11
Qosmos 2A70
Qosmotec Software Solutions GmbH 2D49
Qowisio 2F49
QuadManage 2C72
Quality Technology Industrial Co., Ltd. 2J51
Radionor Commuications AS 2A67
Radwin 2C12
RCS Rampal Cellular Stockmarket Ltd. 2C12
Realtime Systems Ltd 2C54
RealVNC 2J69
RESI Group - ITALIA-MOBILE 2F14
RESI Group 2F14
REVE Systems 2A111
Reverb Networks Inc. 2A10
RF MORECOM COREA 2B124
RF WINDOW.CO.,LTD 2A31
RGB Networks 2B101
RG Systemes 2G51
Rohde & Schwarz Topex 2A58
RoutoMessaging 2A82
RTx Technology Co., Ltd. 2B26
Ruckus Wireless, Inc. 2F37
Runcom Technologies 2C72
RYMSA 2G20
Saguna Networks 2C12
Sanjole, Inc. 2J46
Santok Enterprises Ltd 2C31
SAP 2D82
SCIENCE REVOLUTION 2E47
SCIMOB 2G51
Screenovate technologies Ltd. 2C12
SCS Cluster 2F49
SDMO INDUSTRIES 2E17
SeaWell Networks Inc. 2A97
Sequans Communications 2A116
ServersCheck 2H33
Servision Ltd. 2B05
SETELIA SAS 2F49
Shanghai BroadMobi Communication Technology Co Ltd 2J61
Shanghai SimCom Ltd 2H19
Shenzhen Huaptec Co.,Ltd 2J59
Shenzhen Konka Telecommunications Technology Co., Ltd. 2F27
Shenzhen Simtech Technology Co. 2C100
Shenzhen Telacom Science & Technology Co Ltd 2J63
Shyam 2B33
SIAE MICROELETTRONICA 2D54
Siklu Communication Ltd 2C75
Silicon Image 2B108, 2B109, 2B110
SimService A/S 2A05
SIRADEL SAS 2F49
SISTEER 2E47
SITQ Systems GmbH 2H04
Sivers IMA AB 2F13
Skiller Games 2C12
SKYFIBER 2B92
Smart Wireless Pvt. Ltd. 2J70
SMARTCOM 2E47
Smarterphone AS 2A67
Smith Micro Software Inc. 2A61
SMSTRADE 2H61
SNAPP 2E47
Sofialys 2G51
SOFRECOM 2B69
Softwave Wireless 2E47
Sonus Networks 2C13
SOX 2J27
Spatial View Inc 2A97
SPINNER GmbH 2C81
SPIRIT 2H11
SPMT 2B110
StarDust 2F49
StarVedia Technology Inc 2G36
STM Group 2H36
Streambow 2H70
Streamezzo 2C37
StreamWIDE 2H64
Sud de France Export 2G51
SUEN bvba 2H33
SUPERTOOTH - ECE SAS 2G18
SUPRANETCOM 2F49
Sweden at the Mobile World Congress 2F13
Sweden Mobile Association (SMA) 2F13
Sybase 365 2A15
Symena 2C103
Synapse Mobile Networks 2F13
Synchronica plc 2A35
SYNCHROTEAM 2E47
Systematic Paris region 2E47
Tagattitude 2E47
TalkPool 2F13
TAT (The Astonishing Tribe) 2F18
TATA ELXSI 2C106
TD Industry Alliance 2A73
TEAM COTE D AZUR 2F49
Tech 21 Sensor GmbH 2H04
Techfaith 2D74
TechInsights 2B93
TechnoSpin 2C72
Tech-Vision Investment Consultancy (Shenzhen) Ltd 2J57
Telco Systems 2B70, 2C72
Telcordia 2B25
TeleBilling A/S 2A05
Telecom equipment & Services Export Promotion Council 2C54
Tejas Networks Ltd. 2C54
TelecomCity 2F13
Telefleet, a Market-IP Solution 2H33
TeleMessage 2C12
Telena 2B121
Telepin Software 2A97
Telequid 2F49
Teletech International 2E47
Teligent Telecom 2F13
Tellabs 2A47
Tellmewhere 2E47
Telmar Network Technology 2G08
The Israel Export & International 2B05, 2C75,
Cooperation Institute 2C12, 2C72
Think&Go NFC 2F49
TIBCO Software 2D40
TIC-mobile GmbH 2H04
TikiLabs 2E47
Todacell 2B05
TRAGAMOVIL 2J12
Trango Systems 2A126
TRANSATEL 2E47
TRANSFERTO 2F49
Triplay 2C12
Trusted Logic 2H01
TUBS GmbH, TU Service GmbH 2H04
Turkcell Technology Research & Development Inc. 2B73
Tvinci Ltd. 2C75
TWINLINX 2F49
TXO Systems Limited (formerly Transmission Only Ltd) 2B116
Ubidyne 2C98
Ubifrance 2F49, 2E47, 2G51
UBIKOD 2F49
Umeox Mobile Limited 2B29
UTEL 2E47
VASCO DATA SECURITY 2H33
Vedicis 2C102
VIACCESS 2B69
Vidamo Group 2A67
Vidiator 2D04
ViewSonic Europe 2G32
Visicom Company 2D29
Vision Objects 2E47
Vision Smarts 2H33
Vizrt 2H58
VMware 2H53
VNL 2B47
Voiceserve ltd 2J21
Vopium A/S 2A05
Voxbone SA 2E38
Voxpilot 2F49
VSS Monitoring, Inc. 2B115
Vtion Information Technology(FuJian) Co.,Ltd. 2A101
VTT Technical Research Centre of Finland 2G12
WaveIP Ltd. 2B05
Waze 2C12
Webwag 2E47
W-HA 2B69
Widmee 2E47
Wi-Ex 2J29
Wind River 2C04
WIRELESS LINKS 2C72
WIT Software 2C63
Wmode 2A97
Wopata 2E47
WORLDCALL 2H33
YuHua TelTech (Shanghai) Co., LTD 2A92
Zenkko 2F49
ZEN Mobile 2C54
Zinwave Ltd 2G39, 2B09
HALL 2.1
Almalence Incorporated 2.1D70
appMobi 2.1D50
ArtizaNetworks, Inc. 2.1C26
arvato services 2.1C28
Asentria Corporation 2.1EZ15
Bayer MaterialScience AG 2.1EZ5
Beafon Mobile GmbH 2.1A60
Berkeley Varitronics Systems 2.1A58
Best Csell Inc. 2.1EZ19
Celcite 2.1C38
CompeGPS Team S.L 2.1EZ4
Compsoft plc 2.1A74
Connected Creativity at
MIPTV / ReedMidem 2.1C49
ControlCircle 2.1A73
Crystal Reality LLC 2.1C29
DATANIL Software 2.1A67
DO IT IN BCN 2.1D62
Eastcompeace Smart Card Co.,Ltd. 2.1D34
ECCO Outsourcing 2.1A67
Egypt Network Company 2.1A67
EMSS Consulting 2.1EZ13
Endstream Communications 2.1A56
Epicom Corporation 2.1EZ18
EVP International, JSC 2.1B25
Exalt Communications, Inc. 2.1C45
FeedHenry Ltd 2.1EZ14
FONEXION SPAIN S.A. 2.1C59
Giza Systems 2.1A67
GMV 2.1A16
Human Factors International 2.1EZ7
Innovative Nano Systems 2.1C27
Institute of Cellular Communication (ICC) 2.1C61
InvenSense, Inc. 2.1C50
JUST5 (Orbita Telecom) 2.1B33
KEBTechnology Co., Ltd 2.1A65
Linktop Technology Co. Ltd. 2.1A30
madvertise Mobile Advertising GmbH 2.1D46
MarkAny, Inc. 2.1EZ12
Mastone Communication & Electrical
Development Co., Ltd 2.1A29
Megapay 2.1D68
MEIKUAN, S.A. 2.1EZ17
Mellmo 2.1D28
MicroStrategy 2.1C73
Ministry of Communications and 2.1A55,
Information Technology, Egypt 2.1A67
Mobiclip, Inc. 2.1D56
MobileAccess 2.1C33
modomodo 2.1D32
MTS MITAS Telecom Systems Inc. 2.1A10
National Telecommunication
Regulatory Authority, Egypt ( NTRA ) 2.1A55
Navitel s.r.o 2.1A12
Neugent Technologies, Inc. for andy 2.1C32
Nexon Technology Co., Ltd. 2.1EZ16
NICE Systems 2.1B70
novero GmbH 2.1B77
Opencode Systems 2.1B51
openTrends Solucions i Sistemes S.L 2.1EZ9
Pass Solutions 2.1EZ6
PEARSON 2.1D58
Polycom Inc 2.1D26
Questex Asia Limited 2.1D60
QuickLogic Corp. 2.1EZ1
Rhomobile 2.1A62
Rx Networks Inc 2.1C30
Sensirion AG 2.1C69
Shenzhen Soaye Communication Technology Co., Ltd 2.1A61
Shenzhen Wave Telecommunications
Technologies Co.,Ltd 2.1A72
Smart AdServer 2.1B69
Smart Villages Company 2.1A67
SPX Communication Technology 2.1D40
Symantec Corporation 2.1A15
SySDSoft 2.1A67
Systemics-PAB Sp. z o.o. 2.1B75
Taqua, LLC 2.1B27
Teclo Networks 2.1D52
Telecomax VAS 2.1A67
TeleSemana 2.1D30
Teletech Company 2.1A67
TELNET Redes Inteligentes S.A. 2.1C57
Tessera Technologies Inc. 2.1C56
The Smiley Company 2.1A28
Utiba Pte Ltd 2.1D48
Yifang Digital (HongKong) Company Limited. 2.1EZ10
Zenprise 2.1A27
Zerista 2.1C31
Hall 3.0 Courtyard
abertis telecom CY22
ACC1 CY03
Accenture CY25
ACCESS CO., LTD. CY23
Acer Europe S.A. CY17
AD Telecom CY03
Adsmedia CY22
adsmediatech CY03
Aviat Networks CY08
Azetti Networks CY22
Barcelona Digital Technology Centre CY03
Bharti Artel Ltd. CY02
Brightstar Corporation CY01
CPM TELECOM CY22
Etisalat CY20
EUROSTAR MEDIAGROUP CY22
fonYou Telecom CY22
Fujitsu Limited CY13
Genaker CY22
Gowex CY22
GSMA Embedded Mobile House CY21
IBM Corporation CY18
Intel Corporation (Intel MeeGo Pavilion) CY09
INVEST IN SPAIN CY22
Juniper Networks CY06
Kinetical Business, SL CY03
Marvell Semiconductor, Inc. CY15
Ministerio de Industria, turismo y Comercio CY22
ORANGE CY07
Red.es CY22
Secretara de Estado de Telecomunicaciones y para la
Sociedad de la Informacin CY22
Simfonics CY22
Sironta CY03
SITmobile CY03
Solaiemes CY22
Telenor Group CY19
Unkasoft Advergaming CY22
Visual Engineering CY03
Vodafone CY29
Wavecontrol CY03
Zed CY22
Zhilabs CY22
EXHIBITOR LISTING
Hall 3.1 Gallery
42 Telecom 3.1HS40
Arbor Networks 3.1HS58
Axel Technologies Oy 3.1HS157
Business Logic Systems Ltd 3.1HS167
Canonical Group Ltd 3.1HS31
Celtro Ltd 3.1HS137
Ceragon 3.1HS166
Cloudmark 3.1HS133
Cognovo 3.1HS30
Communology 3.1HS112
Comverging Technologies LLC 3.1HS174
Deltenna 3.1HS48
DesignArt Networks 3.1HS16
DeviceAnywhere Ltd. 3.1HS164
DIGITAL ARIA 3.1HS183
DigitalRoute 3.1HS04
DxO Labs 3.1HS116
EMITAC MOBILE SOLUTIONS 3.1HS85
Evolving Systems 3.1HS98
ExB Communication Systems 3.1HS129
Excelacom 3.1HS12
EXPORT DEVELOPMENT CANADA 3.1HS93
FUJITSU SEMICONDUCTOR LIMITED 3.1HS175
Fundamo 3.1HS52
Gameloft 3.1HS56, 3.1HS54
GENBAND 3.1HS24
Government of Canada 3.1HS60, 3.1HS117,
3.1HS91, 3.1HS93
GSMA SRS 3.1HS182
Hitachi, Ltd. 3.1HS126, 3.1HS130, 3.1HS138
INQ Mobile 3.1HS55
Lime Micro Systems 3.1HS86, 3.1HS50
Lionbridge Technologies, Inc. 3.1HS43
MediaTek Inc. 3.1HS161
Mobiclip, Inc. 3.1HS97
Movidius 3.1HS57
NewNet Communication Technologies, LLC. 3.1HS121
NGMN Alliance 3.1HS125
Nuance Communications 3.1HS47, 3.1HS49
OneAccess Networks 3.1HS20
Packet One Networks
(Malaysia) Sdn Bhd 3.1HS34
PMC-Sierra (Wintegra) 3.1HS100
Power.org 3.1HS53
Provigent 3.1HS09
Rambus 3.1HS90
Redknee Solutions Inc. 3.1HS165, 3.1HS171
Renesas Electronics Europe GmbH 3.1HS13,
3.1HS17, 3.1HS25
Sand 9 3.1HS170
Santok Enterprises Ltd 3.1HS176
SensorLogic 3.1HS42
Silicon Hive B.V. 3.1HS115
Silicon Image 3.1HS99
Smiths Interconnect Wireless
Technology Group 3.1HS88
Software Imaging Limited 3.1HS44
Sonim Technologies 3.1HS102
Sybase iAnywhere 3.1HS101
Sycamore Networks, Inc. 3.1HS155
TAOS Inc 3.1HS118
TATA COMMUNICATIONS 3.1HS26
Telegent Systems, Inc. 3.1HS61, 3.1HS63
TeliaSonera AB 3.1HS33, 3.1HS35,
3.1HS36, 3.1HS37
Tessera Technologies Inc. 3.1HS65, 3.1HS71,
3.1HS70, 3.1HS72, 3.1HS181
Tieto Corporation 3.1HS153, 3.1HS156, 3.1HS158
TMNG Global 3.1HS94
TruePosition Inc. 3.1HS114
tyntec Ltd. 3.1HS03
Velocent Systems, Inc. 3.1HS83, 3.1HS84
Verizon Wireless 3.1HS06
Vesta Corporation 3.1HS96
Vidiator 3.1HS147
Vlingo 3.1HS05
Volantis Systems 3.1HS168
Volubill 3.1HS162
Hall 4
4G Americas 4.7HS50
AdaptiveMobile 4.6HS01
Adobe Systems Incorporated 4.1HS37
AEROFLEX 4.6HS48
Airvana Limited 4.6HS22
Altair Semiconductor 4.6HS63
Amimon 4.1HS01
Aplix Corporation 4.6HS02
Aptina 4.5HS16
Asocs 4.1HS01
ASUS 4.3HS40
Atmel Corp 4.5HS44
Audience 4.7HS31
AuthenTec 4.7HS47
Aylus Networks 4.6HS07
B.I.S 4.1HS01
Broadcom Corporation 4.1HS02
BroadSoft Inc 4.6HS23
Cambridge Broadband Networks 4.3HS30
Cavium Networks, Inc. 4.7HS42, 4.7HS38
Comability 4.1HS01
Communitake 4.1HS01
CounterPath Corporation 4.6HS21
Cypress Semiconductor Corp. 4.5HS23
D-Link Corporation 4.2HS40
Dell Inc 4.4HS02
Discretix Technologies Ltd 4.7HS22
Divinet 4.1HS01
Ecrio Inc. 4.2HS36
Edelman 4.7HS56
Elektrobit Wireless Communications 4.6HS34, 4.6HS36
EMPIRIX INC. 4.5HS04
Envivio Inc. 4.4HS04
Equinix 4.7HS12
Ethrix 4.1HS01
Exent 4.1HS01
GCT Semiconductor 4.5HS02
Google Inc 4.3HS12, 4.4HS30, 4.4HS50
GSMA PathFinder 4.6HS13
HiCenter 4.1HS01
HipLogic 4.6HS08
Idomoo 4.1HS01
IKIVO AB 4.6HS46
Infineon Technologies AG 4.3HS07, 4.3HS13
Infineon Technologies AG 4.4HS25
InfoGin 4.1HS01
Intrinsyc Software, Inc 4.7HS01
Israel Mobile Association (IMA) 4.1HS01
Javelin Semiconductor Inc 4.7HS33
Jungo Ltd 4.4HS14
Kyocera Communication Inc 4.7HS03
Lexifone 4.1HS01
MATRIXX Software 4.6HS11
McAfee International Ltd 4.0EMR08
MCE 4.1HS01
Meet The Boss 4.6HS30
Mesaplexx UK Ltd 4.0EMR07
Messe Planning 4.7HS57
Metratech 4.7HS06
MFORMATION TECHNOLOGIES INC. 4.4HS31
Micron Technology 4.6HS09
Micropointing 4.1HS01
MIPS TECHNOLOGIES, INC. 4.6HS57
Mobile Tornado 4.1HS01
Mobily 4.7HS14
Monotype Imaging Ltd 4.7HS36
Motricity 4.0EMR04
Mtekvision Co Ltd 4.5HS01
Nanoradio AB 4.7HS60
NDS 4.4HS14
Neomobile SpA 4.6HS49
Netbiscuits GmbH 4.6HS37, 4.6HS35
NetLogic Microsystems Inc 4.7HS58
NTT Communications Corporation 4.6HS62
NXP Semiconductors 4.7HS46
OmniVision Technologies, Inc 4.7HS39
Panasonic Mobile Communications 4.7HS19, 4.7HS29
Pontis 4.4HS01, 4.4HS03
Quammy 4.1HS0
RadiSys 4.2HS11
Radware 4.1HS01
RealNetworks, Inc. 4.0HS019
Red Bend Software 4.3HS50
Renesas Electronics Europe GmbH 4.5HS11
RooX 4.5HS29
Route 66 4.7HS04
Samsung Semiconductor Europe GmbH 4.0HS02
Scalado AB 4.6HS27, 4.6HS61
Scaleform Corporation 4.7HS18
Shazam Entertainment Limited 4.2HS12
Sierra Wireless 4.3HS02
Snapkeys 4.1HS01
Sonus Networks 4.2HS25
SRS Labs 4.7HS10
Stollmann E+V GmbH 4.7HS20
Sybase 365 4.6HS38
SYNAPTICS INC 4.6HS04
Synopsys 4.6HS39
TAT The Astonishing Tribe 4.7HS32
Teletech 4.6HS31
TomTom 4.3HS19
TranSwitch Corporation 4.7HS27
Ubiquisys 4.0EMR05, 4.0EMR06
Vayosoft 4.1HS01
Verizon Wireless 4.7HS09, 4.7HS13, 4.7HS15
VisualOn Inc 4.6HS53
Voxpilot 4.6HS32
WeFi 4.1HS01
Wind River 4.4HS19
Wireless Intelligence 4.6HS05
Wolfson Microelectronics 4.6HS50
Yahoo! 4.3HS10, 4.4HS05
Zenprise 4.6HS15
Hall 6
Alcatel-Lucent 6C23
Ericsson 6E01, 6E30
Sony Ericsson Mobile Communications AB 6E01, 6E30
App Planet
24/7 Entertainment 7HS13
7 layers 7EM15
Adenyo 7HS20
Adeya SA 7EM06
Adfonic 7C90
Aepona 7CZ7, 7HS12
Agence France-Prese 7D64
Air Liquide Hydrogen Energy 7GP22
Alcatel-Lucent 7A96
Alerant Inc. 7B80
ALK Technologies - CoPilot Live 7C80
Amarula Solutions BV 7EM21
Anomalous Networks 7A107
Apadmi Ltd 7B33
Axeda Corporation 7CZ9
BACKELITE 7CZ10
BCN TOUCH 7GC6
Beabloo 7GC1
BlackBerry 7B42
Blogmusik - Deezer 7B83
Business Support Solutions 7B33
BuzzCity Pte Ltd 7E47
Catalyst Outsourcing Limited 7B33
CELSYS, Inc. 7C44
ClearCaller Ltd 7B33
CommuniGate Systems 7E40
Compuware Corporation 7E62
Continua Health Alliance 7MH12
CyberPlat OJSC 7MM12
deCarta 7HS10
Digimarc Corporation 7B70
DVMH Communications S.A. de C.V. 7CZ3
eBuddy 7C34
eGain EMEA Headquarters 7D58
eKassir 7MM06
ELECTRIC MATERIAL, INC 7A98
Electro Power Systems SpA 7GP12
Endomondo 7E63
Enough Software 7D62
Ephone International Pte Ltd 7MH26
Exmart, Ltd 7E45
eyeOS 7GC9
Fiabee 7GC3
Fon 7A72
Franklin Wireless Corrp. 7EM24
Fundamo 7MM01
GE Transportation 7GP16
GfK Retail and Technology 7E58
GlobalCollect, International Payment Service Provider 7MM14
Google Inc 7HS07
GSMA App Garage 7APG
HCL Technologies 7CZ6
Healthcare Alert 7MH10
HEART BIT Inc. 7A92
Hewlett-Packard Company 7C37
hSenid Mobile 7EM26
Icar Vision Systems, S.L. 7GC10
i-docs 7MM21
I Health Lab Inc. 7MH03
Immersion Corporation 7C56
Ingenia Telecom 7B108
INNOVA 7C62
Intel Corporation 7B28, 7HS18
Internetq 7B26
ITINERARIUM 7GC5
Itude Mobile BV 7MH08
J1CK Mobile Systems 7A114
JAGA Electronics 7C88
Japan External 7A84, 7A88,
Trade Organization 7A90, 7A104
Jasper Wireless 7EM20, 7HS01, 7HS08
Kapsch CarrierCom AG 7A80
Kaspersky Lab 7B38
Krusell International AB 7E68
Laipac Technology Inc. 7MH02
Laszlo Systems 7CZ1
LEVEL s.r.o. 7EM22
M-Field Energy Ltd 7GP26
mHealth Alliance 7MH04
mHealth Company 7MH01
Mireo d.d. 7D45
mms mobile messaging solutions GmbH 7CZ4
mobil data IT & Kommunikationslsungen GmbH 7D60
Mobile Engine 7D50
MobiSystems 7E61
MobiTV, Inc. 7HS14
MoboTap Inc 7A105
MobStudio (Mobilfon Ltd) 7D35
Mocean Mobile 7B34
MOMAC 7CZ5, 7HS17
MoreMagic Solutions 7MM10
MOVILWAY by Celistics 7B68
Mozat Pte Ltd 7A86
Mozido 7MM02
MUBIQUO 7A102
mxData 7E44
Navigon AG 7D36
NAVTEQ 7D42
NDRIVE NAVIGATION SYSTEMS, SA 7C70
Nedstack fuel cell technology 7GP06
net mobile AG 7B82, 7D33
NetQin Mobile Inc. 7EM12
NeuStar Inc 7CZ2
Nimbuzz 7EM28, 7HS05
Novatel Wireless Inc. 7C86, 7HS02, 7HS04
NTT Solmare Corporation 7C44, 7HS15
Omnifone 7C69
Oonair 7C35, 7GC2
ooVoo 7A38
OpenMarket 7E42
Oracle 7C18
OtterBox 7B90
Palringo Ltd 7D22
paythru 7MM16
Perception Digital Limited 7MH28
Perfecto Mobile 7D48
Pontomobi 7A112
PowerOasis Ltd 7GP02
QIWI Ltd. 7EM04
Qporama 7GC8
Red Caret Ltd. 7CZ11
RedFlow Limited 7GP14
Rotana 7D67
Saft Industrial Battery Group 7GP04
SEAMLESS 7MM20
Sennheiser Communications A/S 7D56
Service2Media 7B35
Shanghai HanXiang (CooTek)
Information Technology Co., Ltd. 7B88
SKYPE Communications sarl 7D49
Sling Media 7E52
Smaato Inc. 7C38
SolarWorld AG 7GP08
Sonos 7HS11
Spicysoft Corporation 7A94
Spin3 7HS21
ST-Ericsson 7E69
STMicroelectronics 7A106
Symmetricom, Inc. 7EM02
Teambox Technologies SL 7GC4
Telmap Ltd. 7C42, 7HS19
The Bill & Melinda Gates Foundation
- Grand Challenges Explorations 7MH20
Thumbstar Games Limited 7B33
TMNG Global 7GP18
Toei Animation Co., Ltd. 7C28
Trevisan Tecnologia 7B102
UAB TeleSoftas 7B104
UMIC Research Centre, RWTH Aachen University 7EM14
Upstream Systems 7D61
VALID 7B84
V-DOCS Paperless Contracts 7GP01
Velti 7C58
VeriFone Systems, Inc. 7MM22
Vringo 7D46
Weathernews Inc. 7A100
Wholesale Applications Community (WAC) Limtied 7C82
WIN Information Technology Inc 7MM04
Yospace 7D20
Zyncro Tech 7GC7
Hall 8
Acision 8A93
Actix Ltd 8C66
Amdocs Management Limited 8B101
AT&T 8A77
CELLEBRITE 8B71
Cisco 8A70
emporia Telecom 8A139
eSERVGLOBAL 8A69
Gemalto SA 8A102
Giesecke & Devrient 8B65
Golla 8A50
Google Inc 8C25
GSMA Pavilion 8C118
Huawei Technologies Co., Ltd. 8A159
InnoPath Software 8B70
Intec 8A67
Intel Corporation 8B192, 8B197
LG Electronics Mobile Communications Company 8B178
Maxim Integrated Products, Inc. 8B83
Morpho, e-Documents Division 8B76
Motorola Mobility 8A28, 8A51
NAVTEQ 8B110
NEC Corporation 8A125, 8C32
Nokia Siemens Networks 8C01
NTT DOCOMO,INC. 8B117
OBERTHUR TECHNOLOGIES 8B68
Optimi 8B81
Orga Systems GmbH 8B130
Powermat 8B127
Powerwave Technologies, Inc. 8B109
Qualcomm Inc. 8B53
Sagemcom sas 8B73
Samsung Electronics Co Ltd 8B169, 8B177
SanDisk 8B91
sicap 8B94
SK Telecom 8A147
SKYWORKS SOLUTIONS INC 8C132
SVOX 8B79
Symsoft 8C72
Syniverse Technologies Inc 8A111
Tecore Networks 8C78
Teleca AB 8B79
TeleCommunication Systems, Inc. 8C115
Telefonica. S.A. 8A115
Texas Instruments 8A84
Verizon Wireless 8C55
ZTE Corporation 8B145
ZONE 3
Deutsche Telekom AG Z3.16
Qtel Group Z3.4
ZONE 4
HTC Z4.1
ST-Ericsson Z4.2
ZONE 5
KNOCK TELECOM S.A. Z5.1
Ericsson Z5.2
ZONE 6
Huawei Technologies Co., Ltd. Z6.1, Z6.6
Avenue
Acme Packet AV38
Airwide Solutions AV88
ALCATEL Mobile Phones AV06, AV07, AV22, AV23, AV24
ANADIGICS AV89
Aricent AV73
Arqiva AV82
ATOS ORIGIN AV02
BICS Belgacom International
Carrier Services AV37
BlueRun Ventures AV90
Booz & Company AV105
Brightpoint, Inc. AV60
Ciena AV67, AV08
Cisco AV51
Convergys AV57
Dialog Semiconductor Ltd AV98
Dialogic AV103
DivX (Sonic Solutions, RoxioNow) AV80
ezetop Ltd. AV27
Freescale Semiconductor AV17
Giesecke & Devrient AV72
Good Technology AV101
Icera Inc AV65
INQ Mobile AV04
INSIDE Secure AV70
IPWireless AV40
LSI AV64
Metaswitch Networks AV69, AV100
Millennial Media AV90
mimoOn GmbH AV99
Mobiwire AV70, AV61
Morpho, e-Documents Division AV68
Motricity AV01
Myriad Group AG AV91
Nagravision - Kudelski Group AV33
NeuStar Inc AV78
NXP Semiconductors AV16
NXP Software / LifeVibes AV15
OBERTHUR TECHNOLOGIES AV53
Openet AV84
Openwave Systems Ltd AV97
Oracle AV44
PacketVideo Corporation AV05, AV30
Parrot AV81
Renesas Electronics Europe GmbH AV10
RFMD AV58
SEVEN Networks AV31
Sierra Wireless AV36
SurfKitchen Ltd AV19
The Western Union Company AV75
TriQuint Semiconductor AV86
Ubiquisys AV85
UK Trade & Investment AV26
ViaSat, Inc. AV09
Wipro Technologies AV21
EXHIBITOR LISTING
ANALYSIS | TOP TEN 2011 PREDICTIONS
What will
happen in 2011?
Matt Ablott,
Senior Editorial Analyst,
Wireless Intelligence
OPERATOR STRATEGIES
OPERATOR M&A TO GO LOCAL,
NOT GLOBAL
A
s we entered 2011, and at the time of
press, two of the biggest operator
M&A deals from last year
VimpelCom/Orascom and Eitisalat/Zain
still hung in the balance and could yet come
to nothing. This reflects the fact that there are
very few genuine multinational deals left to
make on this scale that aren't fraught with
problems. Instead, expect operator M&A
activity in 2011 to happen on a smaller scale
with operators spinning off or merging units
with local rivals to keep competitive (as
happened with Orange and T-Mobile's
Everything Everywhere JV in the UK last
year) or offloading minority stakes and 'non-
core' assets (Vodafone is one international
player we expect to trim some fat in 2011).
Consolidation will therefore take place at a
national level with the overcrowded Indian
mobile market certain to see some deals.
While 'mega mergers' are unlikely, many
large operator groups will continue to acquire
assets on a piecemeal basis, with the focus
mainly on emerging markets; France
Telecom, Qtel, MTN and China Mobile are
among the ones to watch in this regard. In
mature markets, we could also see some
significant trading in spectrum as operators
jostle to prepare for 4G. This will be evident in
the US where the T-Mobile USA and
Clearwire/Sprint issues still need to be
resolved. (Matt Ablott)
OPERATOR GROUPS CHASE THE
EMERGING FRONTIER
R
ecently emerging markets have
attracted a huge amount of attention
in both the telecom and the financial
worlds due to their high growth rates.
However, in 2011 soaring asset prices in the
advanced emerging markets will see those
operator groups seeking growth outside of
their existing mature markets having to look
further afield. This will be spurred on by
continuing low growth in developed
markets and an increased appetite for risk as
the global economy continues to recover.
This will spark a flurry of deals in secondary
emerging markets and the frontier markets
beyond. Clearly not all of these deals will be
a success. As seasoned investors know,
assets offering high growth come with
higher risks but also potentially huge
rewards. In 2010 Bharti Airtel, a group that
knows a thing or two about emerging
markets, pulled off a transformational
expansion by acquiring most of Zain's
African assets. Those operator groups that
are brave enough to follow in 2011 will
define where they will stand amongst the
leading global mobile super players in the
years to come. And who knows, they may
even learn a few things that they can take
back to increase growth in their more
mature markets. (Jon Groves)
MOBILE APPS
NEW BILLING MODELS TO
TRANSFORM APPS MARKET
I
n 2010, the 'app' truly cemented itself
into daily life, yet serious monetisation
remained an elusive buzzword among
developers. 2011 will be the year that in-app
advertising takes off with a majority of paid-
for apps migrating to a 'freemium' model -
a free version supported by ads,
complementing existing paid-for copies.
With its recently upgraded developer tools,
Apple's iAd platform will become easier to
use but Apple will need to loosen the reins
on both the creative and budget constraints
enforced on ad agencies in order to see
faster adoption. Google's AdMob
acquisition will ensure it takes the lion's
share of the market with popular developers
such as Rovio already on board. That said,
paid app distribution on Android Market
will remain hindered by Google Checkout
and in particular the number of countries in
which billing is supported. Some of
Android's most popular apps such as Angry
Birds and Swype gained success through
third-party distribution or operator-
bundling. However, we expect these
shortcomings to be plugged by Amazon and
its recently announced Appstore. Amazons
vast experience in selling digital goods, its
more robust worldwide commerce
agreements and optional-DRM
requirements (satisfying open source
developers) will see it overtake Google's
native store in popularity. (Will Croft)
DEVICES
THE YEAR THAT ANDROID LOSES ITS
LUSTRE
U
ndoubtedly, 2010 was the year of
Google's Android platform. With
Samsung shifting ten million units of
its Galaxy S alone, and the platform working its
way through the portfolios of vendors including
HTC, LG Electronics, Motorola and Sony
Ericsson, Android has cemented its position
among the tier-one suppliers, and it has also
gained the attention of ambitious upstarts such
as ZTE, and a number of regional focused players
targeting China and India. But 2011 will see a
number of flies in the Android ointment. The use
of the platform in low-cost devices with low-cost
hardware (both tablets and smartphones) will
lead to a poor user experience for first time users.
It will become apparent that the current version
of the OS is not well suited to tablets, despite its
use in these products by a number of vendors.
And manufacturers will struggle to differentiate
products using the OS, leading to a number of
bespoke customisations that will lead to
fragmentation for the app developer community
to address. (Steve Costello)
THE TABLET MARKET WILL HAVE AN
AVERAGE YEAR
T
ablet devices seem to have something
of a polarising effect. Some observers
seem to think they are the saviour of
mobile computing, while others are claiming
they will be something of a flash-in-the-pan.
The truth is likely to be somewhere in between.
For a market that hardly existed 12 months ago,
there is little doubt that the success of the tablet
in 2010, driven by Apple's iPad, was astounding.
But it is also worth noting that previous attempts
at tablets have failed, and it is currently unclear
how big the market is beyond the early
adopters. For a specific group of users, the tablet
will prove to be the perfect tool, mixing
portability and computing power in an attractive
package. However, as with the netbook that
preceded it, many users will find that the tablet
just is not up to any "real" computing use. And
with the rapid growth of smartphones, many
users will find that this offers enough computing
power to keep in touch when on the move, but
with far more portability and in a more
"personal" form factor. Tablets are a niche
product which vendors are attempting to take to
the mainstream. (Steve Costello)
The mobile industry faces a potentially pivotal year in 2011. The first major
commercial LTE networks are being rolled out and smartphones are poised
to become a genuinely mass market proposition. This is set to be a catalyst
for rapid development in areas such as mobile payments, mobile apps and
other new next-generation services.
Operators, vendors, content players and regulators will all need to adapt to
this fast-changing environment. Wireless Intelligence and Mobile Business
Briefing (www.mobilebusinessbriefing.com) will be tracking industry
developments as they happen throughout the year. In no particular order,
here are our key predictions for how things will unfold in 2011 and the key
themes and trends to look out for.
Jon Groves,
Analyst,
Will Croft,
Analyst,
ABOUT WIRELESS INTELLIGENCE
Wireless Intelligence is the definitive source of mobile operator data,
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countries worldwide. For further information please contact
info@wirelessintelligence.com
TOP TEN 2011 PREDICTIONS| ANALYSIS
Steve Costello,
Analyst,
NETWORKS & TECHNOLOGY
PRICING MODELS TO LIMIT THE PACE
OF LTE ROLLOUT
2
011 marks the beginning of LTE
rollouts worldwide and the start of
further technology migrations. Europe
will lead in terms of network deployments
with 31 operators expected to commercially
launch LTE by year-end, compared to nine in
Asia Pacific and six in North America. All
three regions will account for just over 1
million LTE connections each by the end of
the year, comprising 95 percent of the global
total. Pioneering operators will test the
market with innovative LTE data offers
based on tiered pricing - TeliaSonera has
been testing LTE pricing segmentation since
2009. Pricing will be a critical trend to watch
in 2011 since it will indicate how operators
differentiate their mobile broadband services
and manage the migration from HSPA.
Using tiered pricing, operators will initially
target high-value consumers with premium
LTE data offers thus limiting initial LTE
adoption to early adopters and the
enterprise segment with a view to
generating substantial revenues from data
roaming via HSPA/LTE USB dongles.
Devices will add to the mix as we expect all
top handset vendors to have at least one LTE
handset ready in their portfolios by year-end
with the Android operating system
dominant. With regards to infrastructure
vendors, we expect that Huawei will remain
aggressive and secure additional LTE
contracts in Europe, facing strong
competition from Ericsson.
(Joss Gillet)
AFRICA TO SEE TOWERING GROWTH
T
he offloading of tower assets to third-
party passive infrastructure
companies to manage through
leasing deals is well established in markets
such as India where it has been driven by
low ARPUs and fierce competition as a
means of improving profitability and
extracting value. Africa has yet to see
substantial tower leasing activity due to
operators' reluctance to share towers with
rivals and risk losing their competitive
advantage. However, last year witnessed
several operators testing the waters by
striking deals with emerging African tower
companies such as Eaton, Helios, ihs and
SWAP, along with established global
players including American Tower. 2011 will
see the floodgates open for tower deals in
Africa where the demand for new sites
remains high as extensive network rollouts
aim to satisfy increasing capacity
requirements, 3G network launches and
rural expansion. The entry of Bharti Airtel
into Africa in 2010 will accelerate this trend
as it looks to transfer its low cost model to
its new markets. Rival operators will be
forced to act in 2011 by competitive
pressures to cut operating costs or risk
being left with a higher cost base than their
competitors. (Jon Groves)
NEW SERVICES
NFC WILL TAKE A GREAT LEAP
FORWARD, BUT WILL CONTINUE TO
FRUSTRATE
M
obile payment services have been
"the next big thing" in the industry
for at least a decade, but recent
developments have raised hopes that 2011
could finally be the year when m-payments go
mainstream. This is due mainly to the raft of
big industry vendors that have hinted at
supporting the NFC standard in future devices
(notably Nokia, RIM and Apple) or have done
so already (Googles new Nexus S). Operators
are doing their bit too; three of the four largest
US operators have clubbed together to form
the NFC-based Isis venture, while Orange is
planning to rollout NFC on an unprecedented
scale in Europe later this year. The industry's
backing of a single mobile payments standard
(NFC) is encouraging, but it does not
necessarily mean that a cross-platform
solution will emerge. If the next version of the
iPhone does embrace NFC, itll be a huge fillip
for the technology and no doubt great for
consumers but it is highly unlikely itll be
compatible with the new NFC-enabled
Gingerbread Android platform. And the
ecosystem will require substantial buy-in from
merchants and financial institutions to make
it all worthwhile. 2011 will see more
consumers than ever before use their phones
to make payments, but the holy grail of a
ubiquitous m-payments solution will remain
elusive. (Matt Ablott)
MOBILE SOCIAL NETWORKING AND
LBS COME OF AGE
E
mbedding social- and location-
awareness into apps is easier than ever,
thanks to robust APIs from the likes of
Twitter, Gowalla and Facebook's own
Facebook Platform. 2010 saw runaway
successes in tying these services together
with consumer interests - such as the wildly
popular Instagram - adding socio-location to
photography and garnering a million users in
ten weeks (Twitter itself took two years to
reach this milestone). Location-based
services have long been a poster child of the
industry, but we finally expect local search to
gain significant traction in 2011, driven (of
course) by Google. Its success will arrive on
the back of mobile advertising, which -
backed by users' social connections - will
offer the insight ad agencies have desired for
decades. Its influence will also migrate
'social' from a bandwagon set of
technologies to a natural feature for a
majority of apps. Finally, and sadly,
augmented reality will remain a niche app
focus, but as always, we expect a handful of
truly innovative uses to arise. (Will Croft)
REGULATION
REGULATORS TO RAMP UP EFFORTS
AIMED AT INCREASING COMPETITION
A
s markets mature, regulators around
the globe will be watching competition
levels closely in 2011. We anticipate
that regulatory initiatives will radically
transform the mobile markets in at least four
African markets this year: Cameroon, Sudan,
Malawi and Zimbabwe. Such markets still
have room for connections growth but are
showing increasing levels of market
concentration which is limiting competition.
We also predict that mobile number
portability (MNP) will affect mobile operator
growth in 13 countries around the globe,
whilst compulsory SIM card registration will
be introduced in almost as many countries as
last year (six) - mainly in Africa. China is also
looking to introduce MNP following the
recent proposal for a large-scale SIM card
registration programme. Such initiatives are
expected to boost competition in China -
especially in the 3G segment - and break
China Mobile's dominance. Furthermore, we
anticipate that regulators in 13 markets will
award at least one new mobile licence per
market to spur competition. Similarly, market
dynamics will change in South Korea, Brazil
and Israel as regulators look to introduce
MVNOs. (Joss Gillet)
Joss Gillet,
Senior Analyst,
2011
FEATURE | MOBILE LIFESTYLE
Not Just a
Vision of the Future
the Mobile Lifestyle is Here Today
Michael OHara, Chief Marketing Officer for the GSMA
I
ts clear that the most successful mobile
lifestyle services not only address users
needs and desires, but also unite the best
aspects of the web and the mobile worlds to
create compelling services that people will be
willing to pay for or will be highly attractive to
advertisers.
NFC
Just a year ago we showcased a trial of NFC
technology here at Mobile World Congress
and the momentum that weve seen around
NFC over the past year is nothing short of
staggering. The market potential for mobile
payments is enormous Frost & Sullivan
expects that the total payment value for NFC
globally to reach 111.19 billion in 2015.
However, NFC goes far beyond payments,
and will put the mobile phone at the centre of
a wide range of innovative new services and
applications, such as mobile ticketing, mobile
couponing, exchanging information and
content, control access to cars, homes, hotels,
offices, car parks, and much more.
Weve seen a range of announcements on
NFC deployments from operators and
retailers alike. For instance, Barclaycard and
Everything Everywhere just announced that
they will go live with the UKs first
commercial contactless mobile payment
service by early summer. AT&T Mobility, T-
Mobile USA and Verizon Wireless in
November announced the formation of Isis, a
joint venture which stands to transform how
people in the US shop, pay and save.
McDonalds is spending 1.5million installing
contactless readers in all 1,200 of its UK
restaurants by summer. And Orange
continues its success in NFC, announcing
that it will deploy a new generation of SIM
cards and handsets for mobile contactless
services and also announcing its ambition to
equip at least 500,000 customers in France
with compatible handsets by the end of 2011.
Retailers in particular have been quick to
connect and see the marketing opportunities
of mobile, such as loyalty cards on a
customers phone encouraging them to
revisit, strengthening relationships with
retailers while giving the store invaluable
information about buying habits. Advertising
plays an important role in supporting
traditional media and for these audiences
measurement is commonplace. The GSMAs
Mobile Media Metrics (MMM) defines a
common process and methodology for
mobile audience measurement allowing
media owners, publishers, advertisers and
agencies to better understand the nature of
mobile internet browsing.
RCS
The mobile handset is becoming increasingly
powerful and sophisticated, allowing
individuals to shape and present rich and
personal identities online, and providing
them access to innovative services and
applications from a range of sources. Here at
Mobile World Congress, the GSMA is
showcasing another significant lifestyle
service Rich Communication Suite (RCS),
which offers users an innovative integration
of familiar multimedia services, such as video
and image transfer, with new embedded
functionality in the mobile device that will
deliver an effortless and seamless enrichment
to communications. RCS is supported by
leading operators around the world, and
stands to streamline and simplify the way in
which users interact with and across their
universes of contacts.
Equally significant for enriching the user
experience but mostly invisible to users is
GSMAs OneAPI - a vital enabler to
innovation and choice of new apps for users. It
has been developed to offer an efficient, open
API and cross-operator application reuse
facility for some of the core Network Enabler
APIs such as providing location information,
sending text messages and, importantly,
managing payment options in any application
such as paying to download the next level of a
game or sending a real-time password.
With GSMAs OneAPI, it is now possible for
operators to agree on a common standard for
Network Enablers and offer developers a toolkit
and development environment that they are
familiar with, and to build and safely test these
core activities. Last year, GSMAs OneAPI was
successfully piloted with operators and web-
developers in Canada. This year, many of the
WAC applications that will soon be on the
market should use GSMA OneAPI as part of
their back-office functionality.
MOBILE PRIVACY PRINCIPLES
With the always-on, Internet-enabled, social
network-ready, location-aware and ever-
connected lifestyles that we lead, in addition
to enabling innovative services, our industry is
focused on ensuring and respecting consumer
privacy. It is one of the most visible and
pressing business and public policy issues of
the information economy and is no less a
challenge in the converged mobile ecosystem.
With this in mind, just last month the
GSMA announced the publication of its
Mobile Privacy Principles, which outline the
way in which mobile consumers privacy
should be respected and protected. The
principles are the result of close collaboration
by leading mobile operators and input from
other players in the wider mobile ecosystem
and are designed to put choice and control on
how and when to be connected into the
consumers hands.
As evidenced through the wide range of
initiatives underway in the mobile industry,
the mobile lifestyle is not just a vision of the
future its here today. And were working to
ensure that the mobile lifestyle of today and
tomorrow will be both rich and rewarding for
consumers and the mobile industry.
Its not a stretch to say that, in the developed world, the way that we
communicate, collaborate and manage our lives is utterly intertwined with
mobile technology. The rise of the smartphone, along with the increasingly
widespread adoption of mobile broadband technology, is only accelerating
this. Many millions of people are now using and are reliant on the
innovative mobile services that our industry is developing, whether its the
tens of thousands of apps now available through myriad app stores, mobile
money transactions enabled through NFC technology, or location-enhanced
social networking, just to name a few.
WERE WORKING TO
ENSURE THAT THE
MOBILE LIFESTYLE OF
TODAY AND TOMORROW
WILL BE BOTH RICH AND
REWARDING FOR
CONSUMERS AND THE
MOBILE INDUSTRY

Connect customers of every network with Next Generation Services and enjoy
interconnect revenue growth using a simple, innovative new approach.
Communications services reach their full revenue potential when all customers are connected together.
Yet providing Interconnect to other network operators across the globe has become a complex activity.
The challenges of Number Portability and Next Generation Network services,
if not managed correctly, can lead to additional interconnect costs for operators or loss of quality
for the subscribers.
GSMA PathFinder Service, operated by Neustar, offers a global routing and addressing solution to help
you optimise your evolving interconnect business. Via a simple, real-time lookup service you
can detect the attributes and destination of any telephone number. Learn how to apply this solution to
develop:
5&6/7(RU,06LQWHUFRQQHFW
SUHVHQFHHQDEOHGZLGHEDQGYRLFHDQGYLGHRLQWHUFRQQHFWUHYHQXHV
VDYHPRQH\RQH[LVWLQJOHJDF\WUDIFURXWLQJ
To learn more about PathFinder and NGN interconnect visit us at stand 7APG in App Planet.
To schedule a meeting during Mobile World Congress 2011, please contact Adrian Dodd at
adodd@gsm.org
YYYIUOYQTNFEQORCVJPFGT
Enhance your Interconnect business
EXHIBITOR NEWS
Evolving Systems announces the
launch of its new Dynamic SIM
Allocation (DSA) for LTE module,
an upgrade of its existing solution
for dynamically provisioning
connected devices that works
across all generations 2G, 3G and
4G. DSA for LTE provides a future-
proofed platform and delivers the
optimum user experience, whether
the device is a feature phone,
smartphone or tablet.
As next-generation
methodologies like Long-Term
Evolution (LTE) come on stream,
the solution answers operators
need to manage not just the
transition to LTE but also the co-
existence of the technology with
previous generations and the need
to provide continuity of service
over increasingly long timeframes.
Meet Evolving Systems at
hospitality suite 98, hall 3.1 or
email DSA@evolving.com
Helping
Operators Get
Ready for LTE -
Evolving Systems
Launches Its DSA
for LTE Module
Jinny Software is running a live,
hands-on demonstration of Jinny
Mobile Advertising for Ring-Back
Tones at Stand 1E38 in Hall 1.
Visit the stand and Jinny will
show you how to add a ring-back
tone and an advertisement to a
called number. You can do this
yourself with an easy-to-use and
feature-rich user interface and
then call the number to hear your
ring-back tone campaign in
action.
Jeff Owens, a founder of ground-
breaking ring-back tone company
Muzicall, says, Over the years I
have looked at and worked with
virtually every vendor of RBT
platforms globally. What I like
about Jinny is that they are very
innovative, they have an
absolutely full feature set, the
platform is very scalable and it
combines other value-added
services on the same platform. I
think thats a winning formula.
Learn more about how
companies are boosting
revenues and promoting
customer loyalty with mobile
advertising and ring-back tones
at the Jinny stand in Hall 1: 1E38.
Real-time Ring-Back Tone Demo
A new mobile broadband
research, commissioned by
Comptel Corporation, the leading
vendor of dynamic Operations
Support System (OSS) software,
has revealed that 62% of
consumers are now ready and
willing to pay for a higher quality
of experience (QoE). At the same
time, 61% percent of respondents
indicated that they wanted
bespoke service and price plans
that are based on their individual
broadband consumption habits.
This is a huge revenue
opportunity for communication
service providers (CSPs).
Comptel offers solutions that
help CSPs personalise the
customer experience, including
policy and charging control
(PCRF), dynamic SIM
management, and
provisioning and activation.
For a copy of the
research results,
please visit Comptel
(www.comptel.com) at booth
#1C06.
Survey Finds Majority of Mobile Broadband Users Ready and
Willing to Pay for a Higher Quality of Experience
Bytemobiles UnisonTM Smart
Capacity platform is backed by
over a decade of product
development and network
deployment experience. The
Unison platform helps operators
reduce network costs capex and
opex by improving utilization of
existing network capacity by 50%.
Carriers can now apply:
Streaming policy control for all
audio and video services -
including encrypted streaming
content - for reduced stalling
and increased network efficiency
High-Definition (HD)
optimization for a quality
mobile HD video viewing
experience
Video caching with adaptive
optimization to balance network
performance across viral and
long-tail video content,
resulting in faster download
times and significant bandwidth
utilization improvements
Visit Bytemobile
in Hall 1, 1F05.
sales@bytemobile.com
www.bytemobile.com
Dont Let
Video
Stall Your
Network
Alepos flexible Online Charging
System, introduced today on the
exhibition floor of Mobile World
Congress, supports multiple 4G
technologies, including WiMAX and
LTE, on a single charging & billing
platform, enabling operators to
overlay or fully transition to LTE
without replacements. The
solution ensures that operators
remain at the forefront of 4G
technologies while protecting their
investments in the core network.
Alepos 3GPP-compliant OCS
handles the rating, charging, and
balance management of all
services in real time and
communicates with policy controls
to ensure zero leakage of revenue.
With an integrated offline charging
system and billing domain, the
innovative solution dismantles the
traditional vertical architecture,
allowing for fully convergent
prepaid / postpaid business plans.
Visit Alepo at Booth 2H12.
Alepo Launches
First All 4G
Charging Platform
Wi-Ex, a leading provider of
consumer and commercial
mobile signal boosters for the
home and office, is showcasing
its zBoost European product line
including the zBoost-ONE UMTS
3G Signal Booster and zBoost for
home and office.
zBoost eliminates mobile phone
notspots by increasing the mobile
signal indoors and eliminating
dropped calls. With zBoost,
users can take full advantage of
voice, data and Internet services
on their iPhone, Blackberry,
DROID, smartphone and other
connected devices including iPad
and tablets including 3G high-
speed data and video, instant
messaging, pictures and more at
home and in the office.
Visit us at stand 2J29
Or at www.Wi-Ex.com/MWC2011
zBoost Your Mobile
Phone Notspots
EXHIBITOR NEWS
The RF323x power platform
includes a PowerStar based,
high-efficiency GPRS transmit
module core with pin-compatible
options, to scale from GPRS to
EDGE and from one to two bands
of WCDMA. The RF724x family of
WCDMA/HSPA+ power amplifiers
completes the platform by
addressing all major frequency
bands while delivering best-in-
class current consumption
through the use of multi-bias
control. RFMDs portfolio of
power platforms for entry-level
3G aligns with all major chipsets,
and meets varying requirements
for 3G band count, power control,
modulation, and scalability.
Contact your RFMD sales
representative to learn more.
Visit www.rfmd.com for more
information. To request a
meeting with RFMD at MWC,
contact us at
kingram@rfmd.com.
Nokia Siemens Networks and
Polystar have deepened their
cooperation by adding Polystars
test tool suite to the products in
Nokia Siemens Networks
portfolio. Nokia Siemens
Networks can now provide the
easy-to-use tool Solver to all
their customers and in doing so
Nokia Siemens Networks
broadens the solution offering to
also cover testing of load,
function and feature in the lab.
This was a natural step to take to
extend the possibility for the
CSPs to do conformance testing
and secure the service quality for
a better costumer experience
before going live with new
product offerings.
Do you want to know more about
how to optimise your testing?
Come and visit us at stand 2E18
or contact us via
MWC2011@polystar.com
Nokia
Siemens
Networks
and Polystar
expand
successful
cooperation
How do you spell mobile data
traffic relief? 40G ATCA
Outsourcing open standard 40G
ATCA hardware is a key first step
for TEMs to design new network
elements that can provide
carriers much needed relief from
rising fixed and mobile data
traffic.
Kontron introduces the
OM9141-40G and OM9141-10G
Open Modular Cores, new 40G
and 10G ATCA integrated 14-slot
core platforms with sophisticated
and faster bladed data transport,
switching and system
management hardware.
Imagine one platform to build
multiple equipment
configurations using CPU, NPU,
DSP, storage and specialized 3rd-
party ATCA-based line cards that
meet the requirements for 3G/4G,
LTE, WIMAX, GPON, Optical, QoS,
and IPTV/Content Delivery
network elements. Contact: Sven
Freudenfeld, Telecom Business
Development,
sven.freudenfeld@ca.kontron.com;
Mobile +1 514 515 4355.
Or, learn more right now @
KONTRON BOOTH 2A28,
HALL 2.0.
MACH, the leading provider of
hub-based mobile communication
solutions, recently announced
that Microsoft has selected its
Direct Billing Gateway for
Windows Phone 7 applications
and content billing. The service
will enable Windows Phone 7
users across the world to buy
content from Microsofts Windows
Phone Marketplace with a simple
1-click service, placing the fee for
the application on the users
phone bill. Microsoft has already
launched this service with Telstra
in Australia.
Working with MACH better
enables us to offer customers the
benefits of a convenient and easy-
to-use mobile operator billing
option when purchasing their
favourite content for Windows
Phone 7, said Todd Brix, Senior
Director, Windows Phone
Marketplace, Microsoft Corp.
Come and visit us at stand 1H49
or contact us via:
info@mach.com
Microsoft Selects MACH for Windows
Phone 7 Applications and Content Billing
RFMD Introduces Power
Platform Targeting Entry-
level 3G Handsets
Mobile media services and
applications are booming, but its a
crowded market. So if youre
launching into mobile services and
apps you need to stand out. NXP
Software has enabled distinctive
experiences on hundreds of
millions of handsets. Now its
offering LifeVibes solutions for
service providers, as pre- or post-
loads on smart phones or tablets.
See how in Hall 1, A15
For instance, LifeVibes
QuickPlayer is an ideal engine for
live and on-demand video
services, fully customizable to your
look and feel. It handles all
popular media file formats for
premium content, video loads fast
and the quality is smooth and
sharp. For the latest Android
platforms, NXP Software enables
smooth integration of sound
enhancements, ensuring the best
audio experience around for video
/ music services and apps.
NXP Software stand: Hall 1, A15.
Attention-grabbing services
Join the LifeVibes
Android Academy @
Hall 1, A15
Voice on the Go, the leader in
hands-free email and texting by
voice has selected SVOXs automatic
speech recognition (ASR) and text-
to-speech (TTS) technology to
enable drivers to use their email
and SMS messages while driving
100% hands-free and eyes-free, for
safety and ease of use on the go.
DriveCarefully is available to
download for free on Blackberry
and Android smartphones.
Subscribers are able to have their
emails and SMS messages read
aloud as they arrive into the
phone.
DriveCarefully Pro, to be
released shortly, will allow users
to reply to email and text
messages as well as call back
senders by voice and will be
available for BlackBerry, Android,
iPhone, Samsung, Nokia and
Windows 7 smartphones.
Meet SVOX in Hall 8, at stand
8B79 (Teleca).
SVOX and Voice
on the Go improve
driver safety with
DriveCarefully
The official GSMA daily news service
100% FREE
100% MOBILE
100% ESSENTIAL
For 100% market knowledge, register at:
www.mobilebusinessbriefing.com
CONGRESS IN PICTURES
D3 PAGE 49_DAY3 15/02/2011 16:50 Page 49
EDITOR: Justin Springham
DEPUTY EDITOR: Matt Ablott
CONTENT EDITOR: Steve Costello
REPORTERS: Ian Channing, Richard Handford,
Vaughan OGrady, Paul Rasmussen, Ian Volans, Ken Wieland
ALL ADVERTISING ENQUIRIES TO:
showdailysales@mobileworldcongress.com
All data sourced fromWireless Intelligence
(www.wirelessintelligence.com). Whilst every care has been taken to
ensure that the data in this publication is accurate, Wireless
Intelligence and GSM Media LLC cannot accept and hereby disclaims
any liability to any party to loss or damage caused by errors or
emissions resulting fromnegligence, accident or any other cause.
The data in this publication should not be relied upon as the sole
source of reference in relation to the subject matter. Data fromthe
Wireless Intelligence database was extracted on 1 February 2011 and
contains estimates fromthe Wireless Intelligence analysts where no
data is published by the respective mobile network operators at that
time. The number of networks includes the number of operator
networks live in the respective country at the end of Q4 2010 and
excludes any regional splits of countries (eg. India). All data copyright
(c) GSM Media LLC and Wireless Intelligence 2011. Wireless
Intelligence operates under an Independence Charter.
For full details please see
www.wirelessintelligence.com/independence.aspx.
PUBLISHER: Rick Costello
PRODUCTION MANAGER: Samantha Burke
ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd.,
13 North St, Tolleshunt DArcy, Maldon, Essex CM9 8TF, UK,
email: russell@intuitive-design.co.uk
PRINTED BY:
Servicios Grficas Giesa, Barcelona
Whilst care has been taken to ensure that the data in this publication is accurate, the publisher
cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or
omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this
publication may be reproduced, stored in any retrieval system or transmitted in any form electronic,
mechanical, photocopying or otherwise without the prior permission of the publisher.
A GSM Media Publication
All content GSM Media LLC 2007-2011.
All rights reserved.
In an effort to minimise the
environmental impact of our events,
the GSMA created the MWC Green
Initiatives programme to promote
reduced material usage and waste at
Mobile World Congress. This item is
printed on recycled paper.
MARKET INSIGHT | AMERICAS / USA / CANADA
Wireless Intelligence is the definitive source of mobile operator data, analysis and forecasts, delivering the most accurate
and complete set of industry metrics available. Relied on by a customer base of over 700 of the world's mobile operators,
device vendors, equipment manufacturers and leading financial and consultancy firms, the data set is the most
scrutinised in the industry. With over 5 million individual data points updated daily the service provides coverage of the
performance of all 940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225 countries worldwide.
For more information go to www.wirelessintelligence.com
Net Additions (4Q10) Connections (Millions)
1 USA 304,546,140
2 Brazil 206,344,064
3 Mexico 89,324,561
4 Argentina 52,812,610
5 Colombia 43,419,099
6 Venezuela 30,297,854
7 Canada 25,014,807
8 Peru 23,164,587
9 Chile 19,986,770
10 Ecuador 15,435,915
1 Brazil 11,759,322
2 USA 6,981,052
3 Mexico 1,166,288
4 Venezuela 1,145,787
5 Argentina 1,099,611
6 Colombia 929,116
7 Ecuador 712,073
8 Canada 700,338
9 Peru 699,887
10 Guatemala 349,333
Subscriber Connections (4Q10)

Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

USA/Canada Americas
0
10
20
30
40
50
60

Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

USA/Canada Americas

0%
20%
40%
60%
80%
100%
120%
Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

0
100M
200M
300M
400M
500M
600M

USA/Canada Americas

ARPU (Blended, US$) Market Penetration
1
2
4
5
3
6
USA
SUBSCRIBER CONNECTIONS ............304,546,140
YOY GROWTH ................................................7.58%
MARKET PENETRATION............................101.69%
1
Brazil
SUBSCRIBER CONNECTIONS..........206,344,064
YOY GROWTH ..........................................16.95%
MARKET PENETRATION........................106.89%
2
Argentina
SUBSCRIBER CONNECTIONS............52,812,610
YOY GROWTH ............................................9.06%
4
Colombia
YOY GROWTH ............................................7.52%
MARKET PENETRATION..........................88.69%
Venezuela
YOY GROWTH ............................................2.27%
6
Mexico
YOY GROWTH ............................................7.43%
MARKET PENETRATION..........................78.83%
3
5
YoY Growth (4Q10)
1 Cuba 28.00%
2 Puerto Rico 24.64%
3 Panama 23.04%
4 Brazil 16.95%
5 Ecuador 14.11%
6 Chile 13.41%
7 Guatemala 12.40%
8 Peru 12.40%
9 Bolivia 11.91%
10 Montserrat 11.81%

Whether you
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Further
i

Announcing:
VoLTE IOT
A major LTE, EPC and
IMS test event
Run by MultiService Forum
In conjunction with GSMA
The MultiService Forum and the GSMA are hosting a major interoperability event for LTE,
EPC and IMS interfaces in September 2011 and would like YOU to be involved. Whether you
manufacture handsets, network or test equipment, or you are a telecoms operator, you can
play a role in the event by helping with the denition of test scenarios relevant to the entire
industry, and their subsequent validation through practical lab-based testing.
Taking3GPP and GSMA denitions for LTE, EPC and IMS as its basis, the event will focus on
key network interfaces to accelerate interoperable deployment of LTE/EPC technology, covering
roaming, intersystem interworking and handover, leading to IMS-based VoLTE tests that
include roaming and mid-call handover.
The event will take place in September 2011, but the preparation starts now! Further
information is available at http://www.msforum.org/interoperability/VoLTE.shtml
From Theory To Reality where an ecosystem begins.
Theory
becomes
Reality

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COVERING THE MOBILE WORLD CONGRESS 2011

WEDNESDAY 16TH FEBRUARY

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