Mwc11 Daily Day4 Complete LR

COVERING THE MOBILE WORLD CONGRESS 2011
THURSDAY 17TH FEBRUARY

MOBILE WORLD CAPITAL
THE SHOW DAILY EXCLUSIVELY INTERVIEWS
REPRESENTATIVES FROM BARCELONA, MILAN,
MUNICH AND PARIS AS THEY AIM TO BECOME
HOME TO THE MOBILE INDUSTRY PAGES 38-39
ANALYSIS: QATAR
VODAFONE TAKES A QUARTER OF THE
COUNTRYS MOBILE MARKET AS QTELS
MONOPOLY COMES TO AN END PAGE 37
F
E
A
T
U
R
E
S
IN THIS ISSUE r
Yahoo targets
personalised
mobile content
delivery
CEO CAROL BARTZ OUTLINES
NEW PLANS PAGE 4
Deutsche Telekom
adds HSPA+ to
4G mix
CARRIER TO USE 4G LABEL
OUTSIDE OF ITS US
OPERATIONS PAGE 8
Telekom Austria
CEO claims Euro
operators are over
regulated
HANNES AMETSREITER SAYS
ONLY EUROPEAN OPS
SUFFER FROM SUCH LEVELS
OF SCRUTINY PAGE 13
Industry leaders
claim handsets are
central to
convergence
QUALCOMM AND DOCOMO
EXECS SEE PHONES AS
SIXTH SENSE PAGE 15
Seamless Mobility with
tablets, phones and more
By Steve Costello
S
tephen Elop, CEO of Nokia,
yesterday switched focus
away from the companys
smartphone activities to discuss
opportunities in extending
connectivity to the unconnected,
stating that 80 percent of the worlds
population today are in cell phone
signal range, and yet only 20 percent
of them are connected to the internet.
We can change that, collectively.
Speaking in a keynote address at
Congress, Elop highlighted the fact
that developments in this area are
beneficial both to the industry and
consumers. For Nokia, its good for
business. But I must tell you that for
the last four months I have travelled
all over the world to talk to partners
and customers, and the impact of
mobile devices in the remote parts of
the world is remarkable.
While the Nokia head noted that
when it comes to bringing
connectivity to new markets, one
of the most important connections
is the first one,he also stated that
we can go beyond just voice and
SMS connections on mobile
devices. Operators and developers
can create apps and services to
deliver a range of functionality to
subscribers, he argued, and extend
Internet access to new customers.
In order to drive growth in these
emerging markets, Elop promised a
continuous enhancement and new
investment in the companys
mass-market Series 30 and Series
40 device portfolios, which play an
incredibly important role in the
Nokia portfolio even if they are
overshadowed in column inches by
its smartphone strategy. Features
set for wider penetration include
dual SIM support, touch-and-type
input, and QWERTY keypads,
although the need for an
aspiration design was also
trumpeted: Regardless of where
you are on the economic pyramid,
you want to feel great about what
you carry in your pocket.
Nokia is also set to make a
deliberate investmentto expand its
services, including the already
available Nokia Money and Nokia
Life Tools. Its roadmap includes
social networking, instant
messaging and email solutions for
low-tier users, and an extension of
Nokias mapping offerings to Series
40 devices. Elop also said the
company will drive third-party
innovation in this area, through
global partnerships with local
developers, in order to deliver
products targeting specific markets.
Nokia looks to emerging
markets for comeback
By Ian Volans
T
he CEOs of Intel and Cisco
yesterday highlighted how
the mobile internet is driving
fundamental changes in the mobile
industry, business, individual
lifestyles and society at large.
I would not have thought that
technology would change politics
or democracy. But it changed the
American electoral cycle, it just
changed two countries and its not
going to stop there. Its a liberating
technology, said Intels Paul
Otellini (pictured top left) in a
keynote yesterday. So whos going
to win? Mankind is going to win.
Noting a parallel with the
computing industry, Otellini
observed: What you are seeing is
the last fully integrated phone
manufacturer become horizontal.
More positively, he concluded: The
net result is that over time you will
see more innovation, more
competition and more players.
Ciscos John Chambers, picked
up on the theme of industries in
transition. Each time a transition
happens, you have to bet five to ten
years before its obvious, or you
miss your window, he said, before
recalling the incredulity that
greeted Cisco when, at Comdex in
1997, the company predicted all-in-
one data-voice-video networks.
Cont. on P6
f
Tech giants
map mobile
Internet future
By Matt Ablott
S
oftBank chairman and
CEO, Masayoshi Son,
admits he took a crazy
betacquiring Vodafone Japan in
2006, but claims the operator
should now be seen as the
worlds most advanced mobile
data player.
Cont. on P4
f
SoftBank
CEO sees
crazy bet
pay off
1 Thursday 17th February MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com
D4 PAGE 1_DAY4 16/02/2011 19:02 Page 1
MWC11 Daily DAY4_DAY4 10/02/2011 11:05 Page 2
NEWS
NEWS IN BRIEF... r
Combo chip
Broadco says its wireless
combination (combo) chip is
designed to support more
media and data applications
without impacting size or
battery life for smartphones,
tablets and other mobile
devices. The BCM4330
integrates Broadcom's
802.11n Wi-Fi, Bluetooth and
FM radio technologies on a
single silicon die.
Driving more safely
RealVNC has partnered with
Cellcontrol to enhance the
safe integration of mobile
devices with car infotainment
systems. The aim is to
improve operational safety
and usability by restricting
applications that can be
accessed on the move, while
also making it easy to set- p
and customise mobile
communications policies and
permit fast and simple in-
cabin navigation between
allowed applications. The
solution is based on
RealVNCs VNC Mobile
Solution for Automotive.
Scalable
synchronisation
solutions
LSI and Zarlink
Semiconductor have
announced a collaborative
solution that pre-integrates
Zarlinks Timing over Packet
expertise with the LSI Axxia
Communication Processor
family. The combined offering
brings together networking
silicon products that feature
management capabilities and
timing over packet product.
These offerings provide timing
synchronisation information
for 3G and LTE base stations
and other mobile network
infrastructure, enabling TDM
infrastructure to be replaced
with low-cost Ethernet-based
backhaul.
Digital content
monetisation
solution
Wipro COMET is a digital
content monetisation solution
that enables media and
telecommunications service
providers to roll out new
content services cost
effectively and drive
increased revenue streams by
targeting offers to the specific
wants of individual
consumers. The company
says it will be an enabler for
publishers,
telecommunications
providers, entertainment
studios, music labels, and TV
and cable networks.
By Ian Channing
A
lcatel-Lucent is extending
its offering with a new line
of small cells ranging from a
metro cell for public spaces like
shopping malls, airports and
railway stations to a compact range
of USB-powered high-capacity
small cells for home use.
Also on view at Congress is one of
the worlds first-ever public
demonstrations of a Voice over LTE
(VoLTE) network using a pre-
commercial handset, which can be
seen on the Alcatel-Lucent stand.
The company is providing an
advanced IMS-and 4G-LTE based
network that will support actual
VoLTE calls being made to and from
the Verizon Wireless, GSMA and LG
Electronics booths. The
demonstration will feature IMS/LTE-
based video-communications and
wideband audio calls using pre-
commercial handsets among the
partner booths. The Alcatel-Lucent
booth also includes IMS/4G LTE-
based demos that incorporate
VoLTE into advanced applications,
such as enhanced mobile retail,
remote health care and early
childhood education.
Visitors to the Verizon Wireless and
Alcatel-Lucent booths can
experience the power of LTE through
live LTE interactive multi-player
gaming and live video conferencing
between Barcelona and a moving
LTE-enabled vehicle in the United
States. The demonstration shows
multiple players in different locations
simultaneously experiencing
Dungeon Defenders by Trendy or
Asphalt 6 by Gameloft live between
Verizon Wireless and Alcatel-
Lucents booths, and with
passengers in a LTE-enabled vehicle
travelling the New Jersey highways.
Meanwhile Etisalat has inked an
agreement with Alcatel-Lucent for
a planned deployment of the
Middle Easts first and widest LTE
network in the UAE. Using Alcatel-
Lucents kit, Etisalat will deploy the
first commercial LTE network in the
Middle East within the first quarter
of 2011.
Alcatel-Lucent also announced it
has signed a Memorandum of
Understanding (MOU) with China
Mobile, the worlds largest mobile
operator and a leader in TD-
SCDMA and TD-LTE, for the
development of a next-generation
radio access networks (RAN).
Alcatel-Lucent
showcases
LTE solutions
T
he GSMA, organisers of the
Mobile World Congress, are
predicting a record-breaking
year for visitors to this years event. As
day three (Wednesday) drew to a close
attendee numbers had already
surpassed last years tally and are on
track to break all previous attendee
records by the time the show finishes
later today. Such was the international
buzz around the event that the shows
Twitter hashtag (#MWC11) was
trending worldwide amongst all
leading topics within three hours of
the show opening on Monday.
Among the big draws this year
were the special Mobile World Live
keynotes featuring the CEOs of
Microsoft, Twitter and Google.
These highly attended sessions
were an exciting component of the
Mobile World Congress conference
programme, which featured CEOs
from the worlds leading operators,
device vendors and equipment
manufacturers. Running alongside
the main conference and exhibition
for the second year running was the
App Planet event, which this year
featured over 200 exhibitors and a
dedicated developer stream.
This was a landmark year for
Mobile World Congress, GSMA
CMO Michael OHara told Show
Daily. Our new Mobile World Live
TV service was also a huge success,
broadcast across the entire region
of Catalonia.
By Matt Ablott
Y
ahoo CEO Carol Bartz
outlined yesterday how the
Internet giant was planning
to deliver content to its 630 million
monthly users via mobile devices.
Yahoos new mantra is content and
context, a goal to deliver highly
personalised content to users.
Everything that it served up to you
must be relevant; noisy content is
yesterdays Internet, she said.
Content and context is the sweet
spot for Yahoo.
In a demonstration of Yahoos
approach, Bartz showed off a
new product called Livestand, a
so-called digital newsstand that
aggregates content specific to the
user. We have a massive
audience, and all the publishers
want to get to that - but theyre
not software developers. They
need to have someone doing
their aggregation
Yahoos mission to become a
conduit to mobile content is
backed by its huge network of
publishers, writers and other
content providers. Bartz said that
Yahoo delivers 45,000 Internet
pages every five minutes garnered
from 450 licensed news sources, a
network of 400,000 writers and
thousandsof advertisers.
Yahoo targets personalised
mobile content delivery
MWC11 set
for record-
breaking year
j
SoftBank Cont. from P1
Masayoshi said that the US$20
billion acquisition all cash and
most of it debt came at a time
when SoftBank was losing US$1
billion a year following the
bursting of the dotcom bubble at
the start of the decade. Its share
price then plummeted 60 percent
in three days. Im a crazy guy who
makes crazy bets, he quipped.
But sometimes craziness gives a
good return.
SoftBanks progress since then
has been impressive. Masayoshi
said that the operator Japans
third-largest is now at 100
percent 3G penetration (compared
to a global average of just 22
percent), while non-SMS data
accounts for 54 percent of ARPU
a level unmatched by any other
operator in the world. Moreover,
he said that 85 percent of new
subscribers to its networks were
smartphones users.
Masayoshi is a high-profile
figure in Japan, with more Twitter
followers than the Japanese Prime
Minister. He doesnt appear to be
a bad boss either; he noted that
every one of SoftBanks 20,000
employees had been issued with
an iPhone and an iPad.
However, Masayoshi warned
of a depressing reality for
operators forced to cope with
unprecedented levels of mobile
data traffic and zero growth
profitability. He forecast that
data traffic will increase a 1,000
times from todays levels in ten
years, a situation he said would
only make [Cisco CEO] John
Chambers happy, and see Apple
and Google take all the upside.
But he argued that SoftBank
was one of the very few
operators that has started to
increase ARPU thanks to its
aggressive drive to increase
market share. The world is
depressing, but we have the
solution: market share can go up
if you bet more aggressively for
the future than your competitor.
By Ken Wieland
O
2 Germany, a Telefonica
subsidiary, has chosen
Nokia Siemens Networks
(NSN) and Huawei to roll out its
LTE network at both 800MHz and
2.6GHz. The operator has been
trialling LTE equipment from the
two suppliers since mid-2010.
A spokesperson for O2 Germany
told Show Daily that deployment of
NSNs LTE gear would primarily be
in the north, while Huaweis kit is
focused in southern Germany. The
spokesperson wouldnt be drawn
on how much the LTE deals are
worth to the two suppliers.
O2 Germanys 800MHz LTE
rollout begins in rural areas as
there is a requirement for the
countrys three 800MHz licence
holders to cover, collectively, 90
percent of Germanys white spots
communities where there are no
broadband services available
before digital dividend 800MHz
spectrum can be deployed in
urban areas.
As soon as the requirements of
the Federal Network Agency are
fulfilled, we will also offer 800MHz
LTE in cities, said Rene Schuster,
O2 Germanys CEO, in a prepared
statement. This could happen in
only a few months.
It is expected that O2 Germany
will use 800MHz for a nationwide
deployment of LTE, with 2.6GH
deployed in selected urban areas to
offer higher-speeds and boost
network capacity.
Huawei and NSN win LTE
deals with O2 Germany
Tweet
@ShowDaily
D4 PAGE 4_DAY4 16/02/2011 19:03 Page 4
NEWS
NEWS IN BRIEF... r
Accelerating
appliance
development
Napatech has introduced a
new software suite that
promises to make network
appliance development both
faster and simpler. The
Napatech Software Suite
provides both a hardware
abstraction and streamlined
Application Programming
Interface (API) which allows
network appliance vendors to
quickly and easily take
advantage of Napatechs full
range of intelligent network
adapters.
Auto-stereoscopic
3D user interface
SPB Software has joined forces
with Spatial View to showcase
what it describes as the first
glasses-free stereoscopic 3D
mobile user interface with full
navigation capabilities on
Android devices. The solution
offers an all-encompassing
Home screen that houses a
rich set of animated 3D
widgets, a specialised
collection of 3D folders and a
suite of customisable panels in
stereoscopic 3D.
HD mobile VoIP
calling
SPIRIT DSP has announced
that its TeamSpirit Voice
Engine Mobile is powering
the new Viber application that
offers free HD Voice over IP
(VoIP) calls from the iPhone.
Available in the Apple App
Store, Viber's free mobile
VoIP app can make calls over
3G and Wi-Fi connections,
bypassing the use of any
cellular voice minutes.
Enabling TD-LTE
solutions
Altair Semiconductors TD-
LTE solution, which combines
Altair's 4G LTE chipsets and
Alcatel-Lucent's LTE
infrastructure, has
successfully completed
interoperability (IOT) testing
and will take part in several
TD-LTE field trials in India
and China, scheduled to start
in the coming weeks.
Samsung selects
ST-Ericsson
Samsung has selected an
advanced HSPA+ modem
from ST-Ericsson to support
its Galaxy S 4G, exclusively
from T-Mobile USA - the first
HSPA+ smartphone capable
of theoretical peak download
speeds of up to 21Mb/s and
upload speeds of up to 5.76
Mb/s.
By Vaughan OGrady
R
eliable home coverage
remains a key part of the
femtocell proposition. In fact,
the home still represents the
majority of femtocell deployments,
according to a recent market status
report. One suspects, therefore, that
home users short of space may
welcome Picochips advanced
HSPA+ solution, on show at Mobile
World Congress, which enables
base stations on USB sticks.
However, recent developments
are helping to change the
perception of the femtocell or, as
Will Franks, founder and CTO of
femto pioneer Ubiquisys, said at the
Femto Forum press conference on
Tuesday morning: This has gone
way beyond the home.
Certainly some of the 19
commercial femto deployments, the
34 announced deployments and,
according to Simon Saunders, chair
of the Femto Forum, many more
operators behind the scenes [that
are] moving towards commercial
deployment, are doing more than
just supporting home coverage. That
includes enterprise propositions,
shopping mall installations and
outdoor or rural coverage in areas as
diverse as Afghanistan, Japan and
Saudi Arabia.
Attendees were informed that Wi-
Fi need not be seen as a threat to
femto growth. According to
Saunders, Were seeing that
apparently competitive picture
receding...were seeing integrated
products and as a forum were
working on an initiative on integrated
femtocell/Wi-Fi networks.
The continuing role of femtocells
as a key part of the smart offload
that operators are seeking to handle
volumes of data in a sustainable
fashion, as Saunders put it, could
provide them with an even greater
opportunity in the future. Or, as
Andy Gothard of Picochip said, Its
evident that we need femtocells to
build out LTE.
Products are already starting to
emerge linked to LTE rollout.
However, some speakers suggested
a dual-mode platform approach
needs to be emphasised because, as
Josh Adelson of Airvana said, As
exciting as LTE is and as great a
technology as it is, 3G is going to be
around for probably as long as most
of our careers.
Femtocells
move
outside
By Justin Springham
T
he GSMA yesterday
announced winners of its
Mobile App Challenges,
which included the Brand App
Challenge, the Band App Audition
and the mWomen Base of Pyramid
App Challenge.
The winners of the Brand App
Challenge (pictured) in which
developers create "brand apps"
for Coca-Cola under its Coca-
Cola, Coke Zero and Diet Coke
brands were Share Happiness
submitted by Mike VanBeneden
(Coca-Cola), RoboCoke by Pawe
Kwiatkowski and Intelmind (Diet
Coke) and Zero
Heroes/Happiness meets
Appiness submitted by James
Kane and Two Bulls (Coke Zero).
The Band App Audition saw
developers create mobile apps for
music artists seeking new ways to
interact directly with their fans. The
winners for the Muse, Faithless and
Enrique Iglesias Band App Auditions
were Muse Mobile Backstage by Steam
Republic, Faithless by Mediagates and
Enrique App by Darius Khan.
The two runners-up for the
Metric Band App Audition were
Metric Phone App by Martin
Mdler and Metric App by Khan.
The winners of the mWomen Base
of the Pyramid Apps Challenge
which encouraged developers to
create customised applications
targeting women in developing
countries and was sponsored by
Vodafone were NextDrop (feature
phone winner) and TiendaTek by
Frogtek (smartphone winner).
GSMA announces
winners of
Mobile App
Challenges 2011
By Ken Wieland
T
he work done by BlueVia,
Telefonicas recently
announced initiative to
establish a group wide app
developer community, may well
feed into OneAPI, a GSMA project
to develop common network APIs
across multiple operators.
Telefonica has extended the
OneAPI specification to provide
extra data formats [XML and JSON]
when requesting APIs, Ruben
Mellado, Bluevias head of product
and technology, told Show Daily.
This is to facilitate web
development with developer-
friendly formats and extends the
current form-urlencoded approach
in OneAPI 2.0.
At the formal launch of BlueVia
last week, Telefonica announced
three of its own common network
APIs SMS, advertising, and user
profile that could be accessed by
app developers across its networks
in Argentina, Mexico and the UK.
Yet one of those network APIs
SMS had already been
standardised by OneAPI in
cooperation with OMA (Open
Mobile Alliance) but BlueVia didnt
use it. Mellado says Telefonica
preferred to evolve the OneAPI
specification to accelerate adoption
of BlueVia API by developers.
Kevin Smith, project Leader of
OneAPI for the GSMA, says he
welcomes BlueVias input. OneAPI
needs to be relevant and useable to
web developers, so we look forward
to addressing BlueVia suggestions
as part of our specification
updates,he says. Fortunately, they
are available in the OneAPI
foundation specification [OMA
Parlay REST 2.0] and are trivial to
introduce.
Later this year, Telefonica intends
to spread its common network APIs
further across its footprint, reaching
Brazil, Chile, Columbia, Germany,
Ireland and Spain.
New network APIs are also in the
BlueVia pipeline. A MMS network
API will be launched on the next
months, says Mellado, while an in-
app billing network API is
scheduled for commercial launch
no later than July this year. One
possible use of in-app billing is for
app developers to charge
consumers extra for a premium
version of their apps, which then
appears on their regular mobile bill.
Aside from releasing common
network APIs across its footprint,
Telefonica hopes it can woo app
developers through new revenue-
sharing arrangements on individual
API transactions.
BlueVia
can boost
OneAPI,
claims
Telefonica
j
Intel and Cisco Cont. from P1
Chambers is convinced that video
provides the key to encouraging
consumers and enterprises to pay
more by fundamentally changing
the way they communicate. If you
can drive productivity by one to two
percent a year, you dont need to ask
how you charge for that as a service
provider, he said. It wont be 60
percent of loads on networks five
years out that will be visual. It will
be 80-90 percent. Everything you do
will have visual capability.
During questions, the speakers
agreed that a step-change in battery
technology is long overdue. Otellini
suggested that anyone investing in a
successful silicon-based solution would
make a fortune. He also revealed that
Intels labs are already capable of
powering a lamp using wireless
electricity. He thinks the technology
could appear in around five years.
Intel CEO: Nokia made bad call
D
uring a Congress dominated by the news of the alliance between
Nokia and Microsoft, when asked what he said to Stephen Elop
during the now-infamous telephone conversation on Thursday 10
February, Otellini said: I understood why they did it. I guess if I were in the
same position, I would have made the same, or similar, call. But, he
warned: You change your company when you do these things and you
change peoples lives. One shouldnt do these things quickly or
capriciously. I think they need to be thought out.
Tweet
@ShowDaily
D4 PAGE 6_DAY4 16/02/2011 19:03 Page 6
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NEWS
NEWS IN BRIEF... r
Processor for
wideband HD voice
Audiences latest generation
earSmart voice processor
delivers wideband high-
definition (HD) voice quality,
while suppressing
background noise. Audience's
earSmart chips distinguish
and interpret sounds as
people do naturally, to isolate
the voice signal and suppress
surrounding noise from
both ends of the call. The
eS310 chip takes this
intelligent voice processing
further to deliver quality
communications in 4G mobile
phones and applications,
improving call quality, VoIP,
video calling, and more.
Trialling the
personal cloud
3 Italy, Private Planet and
Bizdev&Strategy have entered
into an agreement to trial the
feasibility of personal cloud
computing services for
corporate internal use and
potential subscriber services
based on Private Planets
personal cloud computer
platform. This platform
employs cloud-based
services to allow users to
create communities and
share documents across
mobile and desktop devices.
Reducing data
overload
The next generation
EasyConnect connectivity and
service management portfolio
from Birdstep Technology will,
says the company, assist
operators in tackling the
growing challenges faced with
mobile broadband services as
well as assisting with data
offload. It will also open
opportunities to generate new
revenues, reduce churn and
launch new products.
Video calling
offering
Aylus Video Calling enables
mobile operators and OTT
service providers to offer video
calling as an extension of voice
calls. It enables users to start
with a voice (circuit-switched
or VoIP) callbetween any two
video-capable mobile devices,
regardless of manufacturer or
model and transform that
call into a two-way video
session. Premium video calling
capabilities enable video calls
between multiple parties, from
one social networking
community to another, and to
devices that may not be
running the same video calling
client or application.
By Steve Costello
H
uawei announced what it
said is the first global
commercial WAC-enabled
app store and mobile phone, which
will be available through Philippines
operator Smart. The Chinese company
said the solution is fully compliant
with WAC 1.0 specifications.
Announced at Congress last year,
WAC is currently gaining
momentum, with eight operators
this week announcing they have
connected to the WAC platform. In
addition to Smart, WAC supporters
include China Mobile, Orange,
MTS, Telefonica, Telenor, Verizon
Wireless and Vodafone Group.
While Huawei and Smarts
deployment is based on the WAC 1.0
standard, the WAC consortium
recently announced availability of the
WAC 2.0 specification, which adds
support for HTML5 web applications
with rich multimedia capabilities.
Haiping Che, CTO and VP of
Huawei Software, said: Huawei is
fully supportive of WAC and its vision
and is committed to continue to
develop and deliver the right
applications development platform in
alignment with WAC specifications
for our member carriers and
applications developers.
Huawei
claims
WAC store
first, with
Smart
By Vaughan OGrady
I
ts the device thats always on.
People always have it with them.
There are five billion mobile
subscribers. How can we not pay
attention to a market like that?
Michael Roth has good reason to
pay attention to mobile advertising.
He is chairman and CEO of IPG, a
global provider of advertising and
marketing services that has over
4,000 clients, about 41,000
employees worldwide and some
US$6 billion in revenues.
Speaking at Tuesdays conference
session on Integrating Mobile into a
Broader Advertising Campaign, he
explained how mobile can be one of
various channels or touchpoints
such as print, TV, digital, social
media and others through which
a brand and its relationship with a
consumer can be developed.
Advertisers can leverage all
these different approaches and use
mobile as a key point in linking all
of them together,said Roth.
And then he showed his
audience how.
The iconic Mastercard priceless
campaign has engaged consumers
again but in a new way through a
free Priceless Picks app that is
location-aware and can therefore
alert users to priceless things and
great deals near them. It also
allows users to submit examples
of things or events they think are
priceless. And it is integrated
with other media: TV commercials
drive consumers to the web or
Apple App Store. Another free
app allows users to win tokens
that could then be migrated to an
Xbox game when it was officially,
and very successfully, launched.
Roth gave further examples
taking in sportswear, make-up
and news agencies, all
combining useful apps with
print, TV and other forms of
advertising to help develop a
relationship between the app,
the brand and the consumer.
For the moment mobile ad spend
is low, but projections indicate that
in a couple of years it will triple to
US$14 billion. I wouldnt be
surprised,Roth said, if it gets there
even sooner.
IPG head
reveals
secrets to
mobile ad
success
By Ian Volans
V
ery high 3G take-up is a key
factor in Telstras plans to
deploy LTE in its 1800MHz
band. With 82 percent of its user-base
now using 3G, the Australian operator
has sufficient 2G capacity headroom
to be able to re-farm its 1800MHz
spectrum from GSM to LTE.
On Monday, Telstra announced it
would overlay LTE on the worlds
first HSPA+ dual carrier network -
announced here at the GSMA
Mobile World Congress last year. At
a press conference on Monday, the
company revealed more than
100,000 subscribers were currently
using its Next G service which runs
in the 850MHz band.
LTE will be deployed in high traffic
areas in the central business districts
of all Australian capital cities by the
end of 2011. Ericsson is supporting
the network upgrade while Sierra
Wireless will deliver multi-mode,
multi-band dongles.
David Thodey, Telstras CEO, said
that it made sense to add LTE to
meet growing demand for data: 50
percent of all mobile users in
Australia are now using
smartphones. He also described
how recent market research
undertaken in Australia revealed
that consumers still consider quality
of coverage to be the most
important factor when considering
a mobile phone service. Ease-of-
use, battery life, price, weight and
screen size are considered less
important. Telstras marketing will
focus on overall user experience
rather than promoting headline
data-rates.
Meanwhile, Ericsson CEO Hans
Vestberg said: 1800 is a band that
could be very global. The 1800
MHz band is one of nine FDD and
TDD bands that operators have
already requested should be
brought within the Global
Certification Forums LTE
Certification scheme.
Telstras
high 3G
penetration
opens door
for LTE 1800
By Steve Costello
D
eutsche Telekom this week
detailed its global mobile
broadband rollout strategy,
indicating that as with its existing
US operation, it will use the 4G
label for HSPA+ rollouts and
with Wi-Fi also featuring
prominently in the mix. It stated
that its intention is to offer mobile
Internet at DSL speed in any
location on any device.
In a statement, Edward Kozel, chief
technology and innovation officer of
the company, noted: The key feature
of the 4G experience is that our
customers will always automatically
be able to use the fastest connection
currently available, on state-of-the-
art, high-performance, intuitive
devices. It wont matter whether this
connection is based on Wi-Fi, LTE or
HSPA+.
The company said that large
portions of its US network have
already been upgraded to deliver
speeds of 21Mb/s, which will be
increased to 42Mb/s later this year.
It was also noted that the
bandwidth available to customers
in Europe is being massively
increased. HSPA+ is already
available in six European markets,
with a further four upgrading later
this year. 3G capacity is also being
expanded in metropolitan areas,
where usage is especially high.
Deutsche Telekom is also in the
process of rolling out LTE in
Germany, having connected 1,000
areas during 2010, and with 1,500
additional markets to follow in
2011. In line with German
regulatory requirements, it has
initially focused on providing
coverage to under-served markets.
With regard to Wi-Fi, the
company says it is currently in
negotiations with potential partners
to significantly enlarge its Wi-Fi
hotspot networks this includes
France Telecom/Orange, with whom
DT is jointly exploring solutions for
improving their customers` WiFi
experience and roaming conditions
on each others WiFi network. It
described Wi-Fi as an important
part of the 4G user experience.
At Congress, the company also
announced updates to its device
portfolio, including Samsungs
recently announced Galaxy S II
smartphone and Motorolas Xoom
tablet. Also announced was
Huaweis E398 USB dongle, which
was described as the first mobile
LTE device that operates on the
800MHz and the 1.8/2.6GHz
band.
It also announced several new
value-added services. The company
will launch its Mobile Wallet service
in 2011, enabling customers to buy
goods and services from their
handsets, enabled by NFC
contactless commerce technology.
DT noted that the area of payment
systems is an important growth
driver for Deutsche Telekom and the
company will continue to expand it
internationally. It is also set to
augment its mobile advertising
proposition with further, new
formats and channelswhich will be
delivered this year, and T-Mobile
USA will also launch its first
offerings in 2011.
DT adds HSPA+
and Wi-Fi to
4G mix
Tweet
@ShowDaily
D4 PAGE 8_DAY4 16/02/2011 19:04 Page 8
NEWS
NEWS IN BRIEF... r
Online services
portal
The Digimarc Discover
Online Services Portal (OSP),
completes the Digimarc
Discover Platform which now
includes easy, affordable
embedding of digital
watermarks into magazines,
newspapers, and other print
publications to create many
new rich media experiences
on smartphones. The
Digimarc Discover OSP is a
web-based service for
newspaper and magazine
publishers, marketers, and
advertisers to link articles
and advertisements to
enhanced content,
interactive ads and many
other multi-sensory
experiences.
Display ads dont
click with
consumers
According to independent
research conducted by
YouGov, which polled 2,198
consumers, just 14 per cent
of UK consumers have ever
clicked on a mobile display
advert, while 32 per cent say
they find mobile banners to
be an irritation. The 2011
Upstream Mobile Marketing
Report also notes that the
percentage of clickers rises
to 23 per cent among
smartphone owners.
However, the percentage of
this group who find mobile
display ads an irritation leaps
to almost one in two (47 per
cent).
Deploying NFC in
mobiles
NXP Semiconductors and
Giesecke & Devrient have
announced the full validation
of a joint software solution
offering secure interfaces
between the handset, NFC
functionality and secure
elements such as the SIM
card. This solution enables
NFC to be integrated
securely into mobile
handsets based on the
Android platform and other
operating systems. The first
Android handset supporting
this enhanced functionality is
expected to be launched
during the second quarter of
2011.
Spirit wins new
license deal
Voice- and video-over-IP
engines provider Spirit DSP
has announced that Huawei
has extended its license with
Spirit for HD voice and video
to carriers.
By Richard Handford
M
TS developed a tool to
study social networking
trends in Russia that led to
a significant reduction in churn,
according to a presentation made
by Mikhail Gerchuk, chief
commercial officer and vice
president of the operator during the
Social Networking: Social Goes
Mobile session Tuesday. It offers an
example of how alliances between
the mobile industry and social
networking can work.
Introduced at the end of 2010, the
tool detects MTS users whose social
networking traffic via the operator
is falling. With 50 percent of users,
the fall is an indication that they are
about to churn, says Gerchuk. The
results thrown up by the tool acts as
an alert to the operator. After
identifying them, we give them an
offer, he says. This interventionist
approach has led to a 27 percent
decrease in the operators churn.
Social networking is huge in
Russia with users dedicating over six
hours a day to the activity, more than
countries such as the US and UK,
said Gerchuk. In a second initiative,
MTS has attempted to capitalise on
the popularity of social networking
by partnering a leading Russian
social network to offer a service
called Red Quest that links online
activities with users fulfilling offline
tasks. Initially a pilot, MTS plans a
larger rollout of Red Quest on a
bigger scale later this year, even
creating a TV tie-in.
Kevin Thau, Twitters vice president
of business development, gave
another view of how integration
between social network, mobile
operators and handsets can work.
Both operators and handsets vendors
are building Twitter into the fabric of
devices, he said. The social giant
started on mobile phones (although
the huge growth in its popularity
occurred via its website). Twitter has
over 200 partnerships with
operators to deliver their Tweets as
SMS, said Thau. The social network
has also been integrated into the
BlackBerry OS by RIM. Twitter is very
complementary. Its not over-the-top
but flows through service offerings.
MTS takes initiative
with social networking
Q&A r
Which emerging device categories do you think will see the biggest
growth in 2011, and why?
When you think about what the connected world looks like, the low-hanging
fruit you see today are the computing devicestablets are very hot, as well as
eReaders and the portable navigation devices. Looking ahead just a bit, the
connected car and digital home, and the connected devices in the health care
industry will start to evolve. Those are things we are starting to happen today
and will be huge growth opportunities tomorrow. Weve only scratched the
surface on what can be connected today. Customers and manufacturers are
beginning to see the value in these connected devices, and that is going to
lead addition to them to bigger and better things in the future.
What do you think will be the dominant connectivity payment model for
connected consumer devices?
The dominant model will be giving customers choice. We offer several
options for manufacturers and customers today, including prepaid, post paid
and wholesale models. The devices and the experience will determine the
model, and right now, they all play an important role. Its not clear than
anyone model will emerge as the dominant example.
Does the potentially uncertain usage patterns of emerging devices cause
network planning issues for operators?
Were connected all kind of new and non traditional devices today and
usage patterns have not been an issue. We dont anticipate that they will be
in the future either. Most of these devices, like a digital photo frame, an
eReader and a connected navigation device are bursty, not thirsty...meaning
they arent gobbling up a steady stream of data around the clock. Its also
important that you plan closely with your network team, as we do.
How important will Wi-Fi be in serving emerging device customers?
Wi-Fi is a critical element to the future of all devices... emerging and
smartphones alike. Wi-Fi is relatively inexpensive to enable, offloads the
macro network and customers like it. It should be a staple.
Will operators play a role in the emerging market device supply chain, or
will retailers be the most significant?
Its a combination. Some of these emerging devices are going to make
more sense on the shelves of a Best Buy and others and in some cases, it
makes sense to stock them on the shelves of an AT&T store. And, in a lot of
instances, they belong in both.
Does the provisioning and management of embedded CE devices create
challenges for operators?
I can only speak for AT&T, and its not a challenge. Weve got a dedicated
emerging devices organization which oversees a dedicated emerging device
certification lab in Austin which serves as the hub for testing network
compatibility, data performance and audio quality for a broad range of non-
traditional, wirelessly-enabled devices.
We also support a variety of emerging consumer electronic and business
devices through a proprietary platform AT&T Control Center, powered by
Jasper Wireless. The platform accelerates market entry for connected
devices while offering unique features such as instant activation and flexible
rate plans that benefit device manufacturers and end-user customers,
including consumers, small businesses and enterprises.
Glenn Lurie,
President of Emerging Devices,
Resale and Partnerships, AT&T
Embedded
Consumer
Electronics
The Role of Mobile Connectivity in Consumer Electronics Time: 09.30
RIM itself was represented by Tyler
Lessard, vice president of global
alliances and developer relations, who
talked about the take-up of BlackBerry
Messenger, its real-time messaging
service. The communities created by
the messaging service have fuelled the
consumer boom for the BlackBerry in
recent years. For instance, it is the
most popular smartphone in Latin
America where it has become a
cultural phenomenon, said Lessard.
Finally, Holger Luedorf, vice
president of mobile and partnerships
with Foursquare, gave a possible
view of the future: social networking
that is conceived as a mobile service.
The fast-growing user check-in
service makes revenue from local
advertising. Think of it like yield
management that drives customers
into stores or restaurants, said
Luedorf. At times when business is
slow, an ad directed to Foursquare
users can drive traffic. This is a new
way to make revenue from mobile
advertising says Luedorf: This is not
like banner advertising on a mobile.
By Ken Wieland
A
mobile money service that is
successful in one country
will not necessarily prove
popular in another there is no
one-size-fits-all solution. That will
be one of the key messages from
Ron Hirson, co-founder and SVP of
product and marketing at Boku
which offers a global mobile
payments platform when he
speaks at Congress today.
Like most other payment systems,
mobile payment is a country-specific
proposition,Hirson told Show Daily.
Each country has multiple variables
that determine the right type of
solution. Cultural bias towards cash,
credit, debit, and bank account
penetration is an important one, but
there exists a multitude of variables,
such as technology available, county
regulation, mobile and online
penetration, GDP per capita and
purchasing power, and PCE [personal
consumption expenditure].
The most successful mobile
payment systems to date, observes
Hirson, have been those that have
managed to adapt best to different
country characteristics and
individual needs. NTT DoCoMos
iD service, for example, by securing
merchant partnerships with
popular retail outlets (such as
McDonalds) has enjoyed high take-
up. In South Korea, Hirson says the
emphasis on convenience has
helped mobile money take off.
Users in that country must use
authentication devices and tokens
obtained from their domestic bank
in order to purchase anything
online, he says. With payment
services, such as Mobilians and
Danal, it is just easier to enter your
mobile number.
And in some emerging markets,
where large swathes of the
population are unbanked, the
convenience of mobile banking is all
the clearer. Safaricoms M-Pesa
service in Kenya, for example, has
reportedly 12.5 million account
holders since its launch in March
2007. Mobile to mobile transfers are
much easier than any other payment
mechanism in Kenya,adds Hirson.
Despite the growing momentum
behind NFC (near field
communication) technology, with
both Google and Apple showing
interest in contactless payments via
the mobile phone, Hirson says it
will be only the next wave if the
country-specific characteristics are
taken into account. In order for
NFC to really take off, we still have
some work do around ubiquitous
acceptance locations, tailoring it to
each country and that countrys
consumer need, he says. Some
business model market approach
issues also need to be resolved. Will
the card networks cut the operators
in or cut them out? Will the
operators work with card networks,
banks, or go it alone? Who is
paying who and what is their role?
Ron Hirson is speaking in the
Mobile Money: The Next Wave of
Mobile Financial Services session
today at 13:30.
Boku on the mobile money
Tweet
@ShowDaily
D4 PAGE 10_DAY4 16/02/2011 19:04 Page 10
NEWS
NEWS IN BRIEF... r
3D display and
interface
MasterImage 3D is
demonstrating a 3D user
interface and ultra-high
quality 3D displays for
smartphones and tablets. The
company is showing its
MasterImage Stereo Kit
(MISK) to hardware, OS,
carrier and content partners
across the mobile ecosystem.
The hardware/software
system features an auto-
stereoscopic 3D display based
on MasterImage's cell-matrix
parallax barrier, which
delivers a wider viewing angle
and brighter image than 3D
displays that employ a
'striped' approach.
Expanding iPhone
support
Synchronoss Technologies
has expanded its
ConvergenceNow Plus
platforms Content Transfer &
Synchronization module to
migrate content over the air
between connected devices
for the iPhone on both GSM
and CDMA versions. The
expanded support offers
consumers more choice and
further enables them to
transfer their contacts and
content when moving
between mobile devices.
Controlling policy
exchange
Acme Packet has unveiled the
Net-Net Policy Director, a
policy exchange controller
(PEC). A PEC is a new class
of product that addresses
critical security,
interoperability, routing and
scaling challenges in next
generation all-IP networks.
The Net-Net Policy Director
supports multiple
applicationsLTE data and
voice roaming, policy
aggregation and federated
service deliveryby enabling
the exchange of policy
information within service
provider LTE or IMS networks
and across LTE network
borders.
Converged
messaging for LTE
Mavenir Systems is to provide
LTE-based MMS and SMS
services for MetroPCS
Communications. The
operator will implement
Mavenirs Converged
Messaging solution on its
new LTE network, allowing its
customers to exchange
multimedia and text
messages with one another
and other carriers networks.
Q&A r
What will be the key themes of your presentation?
At Mobile World Congress, I am participating in a panel discussion on the
topic of LTE, looking at voice and other key services.
How is the LTE ecosystem progressing toward the introduction of a standard
voice solution?
The ecosystem is very complete to provide these solutions. For Cisco, our
VoLTE solution will also incorporate enterprise voice solutions.
How do you see the VoLGA/VoLTE situation playing out?
The industry is now in agreement that CSFB and One Voice (using IMS) are
the direction the industry is going. CSFB is standardised now for operators
that are not ready to move to IMS. All of the industry is now in alignment on
the long-term strategy based on IMS. 3GPP endorsed IMS as the vision and
this has been under standardisation in 3GPP using MMTel TAS in conjunction
with SCC server (TS 23.237) and the standard IMS core.
Recently, the One Voice Initiative, a group of operators and carriers, have
defined the preferred way to ensure the smooth introduction and delivery of
voice and SMS services on Long Term Evolution (LTE) networks worldwide.
One Voice is not a new standard, but aims to ensure compatibility between
networks and devices by creating a common profile, which defines an optimal
set of existing 3GPP functionalities for use by vendors and operators. The One
Voice initiative has jump-started the move to an IMS solution for LTE networks.
What about the migration of SMS/MMS services to become applications
using LTE?
The industry has now standardised SMS over SGs using the standard SGs
interface that allows the MME to connect to the MSC and provide SMS directly
over LTE. This can be used as a precursor to pure SMS over IP techniques
when the industry moves to IMS.
Is there significant operator demand for migrating voice and SMS to LTE?
The market window is beginning now with the first rollouts. Infonetics has
reported in a recent survey of service providers, voice migration strategy,
which was unclear last year, is sorted out this year, with IMS identified as the
key architecture. 59 percent of respondents will offer voice services over 4G
one year after commercial launch. This means that 10 to 15 operators will
be rolling out Voice over LTE networks beginning in 2011.
The Infonetics market research noted that when asked specifically about
likely scenarios for voice services in the 4G domain, 71 percent (37 percent last
year) said they will likely deploy IMS to run voice over 4G; 65 percent (37
percent last year) are likely to offer voice over 4G phones when commercially
available; 41 percent of respondents will implement circuit-switch fall back (21
percent last year); 41 percent will leave voice on 2G as long as possible; and
VoLGA loses four points from last year and falls to 12 percent of respondents.
Has your experience with early LTE projects shown that the technology is
performing as vendors and operators expect for data services?
Its performing better than expected with lower latency being one example
of noticeable differentiation.
What developments do you expect to see in the industry during 2011?
We expect to see more integration of techniques to lower the cost of the
network through optimisation and increase revenue through monetisation.
Thierry Maupile,
Head of Operations, Strategy & Business
Development, Mobile Internet Technology Group,
Cisco
Network
Technology Evolution
Services and Service Enablers for LTE Time: 14.00
By Steve Costello
A
strong launch for mobile
banking services is critical
for success, because in the
the very early stages of a project
there is a crossroads between
spectacular success and marginal
success, Aletha Ling, executive
director of emerging markets
financial player Fundamo, told
Show Daily ahead of her
appearance at Congress today.
It is a tipping point
phenomenon where building and
maintaining momentum in the
early stages of the market are
essential. It hinges on getting all of
the critical success factors right,
which would include:
understanding your consumer and
creating the right product at the
right price; establishing and
incentivising the right distribution
channel and the right behaviours;
and having a platform with the
flexibility to fine tune as you learn
more about the market and to scale
as volume,she notes.
The number of elements that need
to be in balance in order to launch a
successful mobile service makes
propositions to market significantly
more complex. On the one side it is
really simple: remember that this is
about what consumers need, so the
biggest factor in the ultimate
business success of these services is
to figure out what the killer
application is and how to get it to
those consumers.
On the flip side it is incredibly
complex because of a variety of
reasons including: the number of
players in the value chain; the
majority of target consumers having
never transacted electronically; the
challenge of finding and activating
an effective distribution network;
issues around regulatory
compliance; and the technical
challenges of integration into the
wider ecosystem,Ling said.
This complexity means that we
would estimate that only about 10
percent of all the services that
have been launched to date can
be regarded as spectacularly
successful.
While there have been a number
of high-profile successes in
launching mobile banking services in
Africa, with Safaricoms M-Pesa
being the textbook example, the
market is by no means saturated,
Ling said. Collectively we need to
unlock the DNA of consumer uptake
and we need to do it in a more
predictable way. This will help us to
grow the ecosystem, create more
commercial offerings which provide
more things for consumers to do and
figure out how to extend the service
effectively to retail points.
Of the markets still exhibiting
potential, Nigeria will in 2011
become a key mobile financial
services battleground. Fundamo
has already worked with operator
MTN to launch its MobileMoney
service, which Ling argues contains
all the right ingredients to become
an extremely successful service.
And she is also clear on the
significance of operators in the
ecosystem: Beyond the obvious
which is that they own and operate
the infrastructure that provides
consumers with access, their key
contribution is that operators have
been the primary catalyst for mobile
financial services. Operators have
made a major contribution to the
accelerated growth of the industry
and will continue to drive the
industry and deliver spectacularly
successful services.
Aletha Ling is speaking in the
Mobile Money: How to Drive
Customer Usage of Mobile Financial
Services session today at 15.00.
Fundamo: Initial
momentum key to
m-banking success
By Steve Costello
Q
tel Group yesterday
launched a strategic
partnership with The
Mobile Health Company to offer
m-health services across the Middle
East, North Africa and Asia.
The partnership is intended to
provide lifestyle guidance and
continuous updates through
customers handsets. Qtel says it
will be emphasising wellness
enhancement and prioritising
illnesses that have an endemic
impact across the region.
Customers will be able to
subscribe directly to services and
personalise the package of
applications. The service will also be
targeting customers at rural and
remote communities with limited
access to conventional health
services.
The company has not yet detailed
rollout plans for its m-health
services.
Qtel debuts m-health partnership
Tweet
@ShowDaily
D4 PAGE 12_DAY4 16/02/2011 19:05 Page 12
NEWS IN BRIEF... r
Processor
performance
evaluation
BDTI and mimoOn are
collaborating to create a
benchmark suite that will
enable rapid and fair
comparisons of processing
platforms for LTE base
stations and terminals. The
benchmarks will be embodied
in the form of reference code
that can be implemented on
any programmable hardware
platform, allowing benchmark
data to be produced across a
diverse range of architectures.
Pre-RCS unified
messaging
Mobile Gateway 6 from
Synchronica has introduced
unified messaging capabilities,
a presence-enabled address
book, an ultra-lightweight
J2ME client and support for
xHTML browsers as well as
advanced document
transcoding capabilities.
Mobile Gateway continues to
support any mobile phone in
use today, providing push
email, synchronisation, instant
messaging and social
networking even on low-end
devices. The new Mobile
Gateway 6 functionality adds
an advanced user experience
for feature phones and
smartphones.
Scan and send
feature
Scanbuy has expanded its
Scan & Send service with
the addition of MMS support
and is now supporting all
major open barcode formats.
This capability allows any
MMS-capable camera phone
to leverage the ScanLife
technology to scan barcodes
without any mobile
application. The feature
makes standard barcodes
accessible to more than 190
million US camera phones.
Multiple lines on
single device
Movius Interactive has
unveiled the latest version of
Side-Line Service, which
allows operators to offer
multiple lines on a single
device without needing an
additional SIM. With the latest
release, Side-Line Service not
only supports separate voice
calls but also separate SMS
messages. Now a subscriber
can have one line for all his or
her business calls and related
messaging, and another for
personal calls and associated
voice and text messages, all
on one phone with any SIM.
By Richard Handford
O
range, which announced
plans for a major
introduction of NFC-based
mobile payments systems at the
end of last year, expects the
technology to become mass market
during the next 12 months. 2011
seems to be the year when we will
be in a position to give our
customers a choice of handsets
compatible with contactless
services as well as the enhanced
SIM cards they require, says Anne
Bouverot (pictured), Oranges EVP
mobile services, speaking to Show
Daily ahead of her appearance at
the conference today.
In addition to the hardware,
Bouverot says the operator is also
seeing the development of the
right ecosystem for NFC with a
number of local and global
partners. These longer-term
initiatives are now starting to
deliver visible results, she says.
Orange says it has proved
demand exists for NFC-based
technology with several trials
around its footprint during 2010. In
particular, its commercial, multi-
service and multi-operator trial in
Nice, France, with 3,000 users
showed there is a great appetitefor
NFC-based services, says Bouverot.
She says those users who
participated in the trial showed an
interest in using NFC technology
on the citys transport system. In
particular, we have noticed a clear
appetite for transport services
instead of an easily forgotten bus
pass our customers just need their
mobile phone to take the bus.
There are still hurdles that NFC
technology needs to overcome in
order to attract a mass audience.
Interoperability and security are the
most important, according to
Orange. The former must start
locally between mobile operators,
says Bouverot, because service
providers need to be able to deal
with operators in a unified way.
International roaming for NFC
between operators is also
important... in the same way that
our customers can call and text from
anywhere in the world, we want
them to be able to use contactless
services at home but also abroad,
she says. And users will expect to
feel reassured about the security of
using NFC-based systems if
adoption is to be widespread.
Earlier this week, Orange
announced plans to launch an
NFC-enabled handset called the
Samsung Wave 578 in a number of
its European markets. Models from
other vendors including LG and
Nokia will follow. The operator says
that by the end of 2011 over half of
its new smartphone models in
Europe will be optimised for mobile
contactless services.
New NFC-enabled SIM cards
will be introduced for Orange
postpaid customers in most of its
European operations from the
second half of 2011, the operator
said at the end of last year. The
operator plans to equip at least
500,000 of its French customers
with NFC-compatible handsets by
the end of this year. And
Everything Everywhere announced
last month that it will launch a
commercial mobile payment
service in the UK in the second
quarter of 2011. The launch will
build on the existing relationship
between Orange, which is one half
of the Everything Everywhere joint
venture, and Barclaycard, the UK
credit card company.
Orange proclaims
2011 as the
year of NFC
By Steve Costello
T
elenor said that it now has
more than 100 million
subscribers in Asia, following
its entry to the region in 1996. The
announcement was made by Sigve
Brekke (pictured), head of Telenors
Asian operations, yesterday.
The companys five Asian
operations generated 39 percent of
its total revenue at the end of 2010,
and more than 23 million new
subscribers were added in this region
last year. It controls businesses in five
Asian markets Grameenphone in
Bangladesh, Uninor in India, Dtac in
Thailand, DiGi in Malaysia and
Telenor in Pakistan.
According to Brekke, the
demand for basic services will
continue to be high, as penetration
in some of our markets is still low,
but the next big growth area in Asia
will be mobile data and access to
Internet services. To secure a speedy
adaptation of Internet services it is
important that local governments
establish regulatory frameworks
that are investment friendly, secure
a level playing field and stimulate
continued development.
Telenor
hits 100M
subs mark
in Asia
By Paul Rasmussen
T
he biggest issue constraining
the growth of Telekom Austria
is the weight and complexity of
regulations, claimed the companys
CEO Hannes Ametsreiter in an
interview with Show Daily yesterday.
The exec maintained that only
operators in Europe suffer from this
high level of telecoms regulations, with
the authorities not believing in market
forces to provide adequate control.
Why not regulate the price of
BMWs? noted Ametsreiter,
frustrated by government and EU
interference in the telecom sector
when compared to other industries.
However, the CEO was
undaunted and believed that the
company could grow with mobile
broadband acting as the driver. Id
like to see every laptop connected
to the mobile network, and Im
pleased to see the tablet developing
as a new category needing wireless
connectivity. There are already
around 50,000 iPads in Austria.
Meanwhile, the operator has
plans to expand the deployment of
its LTE network to cities other than
Vienna. Subscriber numbers,
which are small at present, will
increase once we have lower-priced
LTE dongles that should become
available by mid-year. These devices
are currently very expensive.
But Ametsreiter was clear that
LTE would not greatly change the
companys approach to business.
Its all about yield management.
Fill the network with as many users
as possible, even though they might
have very different usage profiles.
Telekom Austria CEO
claims Euro operators
are over regulated
By Vaughan OGrady
S
panish operator Yoigo has
entered a new agreement with
Ericsson to extend its current
3G HSPA mobile broadband
network in order to increase
coverage and speed. Deliveries will
include radio access, circuit
switched core, packet switched core,
expansion and upgrade of charging
systems. The agreement runs until
December 2014.
Yoigo has also announced that its
existing managed services contract
with Ericsson has been extended
until the end of 2014.
Meanwhile Ericsson has
announced that it has successfully
deployed the first commercial
CDMA 450MHz EVDO Rev B
network in Scandinavia with Net1 /
ice.net. This deployment, says
Ericssson, demonstrates its ongoing
commitment to strengthening the
450MHz eco-system.
Ericsson to enhance HSPA network
Tweet
@ShowDaily
NEWS
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By Ken Wieland
R
ather than let the likes of
Google and Skype erode
their customer loyalty and
revenue, mobile operators should
fight back and offer OTT (over-the-
top) services of their own. That is the
key message at the GSMA Mobile
World Congress from Fernando
Nez-Mendoza (pictured), CEO of
fonYou, a start-up provider of cloud
telephony services.
Mobile operators are not
present in the OTT world today but
they should be,he told Show Daily.
After all, it is they who made the
OTT party possible in the first place
with higher-speed networks and
subsidised smartphones.
Headquartered in Barcelona,
privately-held fonYou offers a
proprietary cloud telephony
platform, dubbed OMT-9000, for
which it has developed a range of
OTT services and business models.
Through the use of a web browser,
either on a PC or a smartphone,
mobile users can access advanced
call control features, such as
blacklisting unwanted calls or SMS,
converting voicemail to email, or
even setting up different voicemail
greetings for different callers.
Nez-Mendoza argues that mobile
operators, by securely opening up
their core networks to the Internet,
can provide more innovative and
compelling cloud-based services
than OTT providers.
Last month, fonYou announced
the first commercial OMT-9000
launch by a mobile network operator
customer Cell C in South Africa.
Cell C is bundling its advanced voice
and email management services to
high-end customers only as part of
its existing tariff plan. The freemium
business model, where a minority of
users pay for a premium version of a
service and the majority get a basic
version free, also holds out much
promise, according to fonYous CEO.
As an MVNO in Spain, with
Telefnica the host RAN provider,
fonYou can showcase its services and
prove they work. Nez-Mendoza
says fonYou has tens of thousands of
MVNO customers, but the focus of
the business is firmly on winning
more OMT-9000 customers. We
dont see much competition at the
moment, as the bigger infrastructure
suppliers and systems integrators
take much longer than we do to
implement this kind of solution,
claims Nez-Mendoza. With only
one announced customer so far,
however, fonYou still has much work
to do before it can claim momentum.
Shortly after MWC, Nez-
Mendoza says fonYou will
announce a deal with a large
operator in a mature market that
will enable a second line a so-
called virtual number via the cloud
on mobile users existing SIM cards.
Research shows that customers
with two numbers spend more than
those with one,he says. It can also
separate business and private use
on one device. Going forward,
fonYou plans to develop services
around web-based management of
apps on smartphones.
Join the OTT party you
started, urges fonYou CEO
By Ian Channing
K
PN Mobile International is
to establish a joint
development programme
with Chinese vendor ZTE to check
out both FDD and TDD versions
of LTE.
KPN has network operations in
Belgium and Germany, and is an
MVNO in Spain and France. In
2010 KPN was a big spender in the
German spectrum auctions,
purchasing blocks of spectrum in
the 900MHz, 1800MHz, 2.1GHz
and 2.6GHz bands. In the highest
band, KPN has both paired and
unpaired spectrum.
The new agreement follows
earlier deals when KPN contracted
ZTE to provide access network
technology, a contract which was
subsequently extended to cover
core network and HSPA wireless
access technologies. The packet-
based network is now fully
commercial and is delivering high
speed services in Germany.
More recently ZTE has delivered
the co-branded Lutea smartphone
which has proved a huge success
with customers in Belgium and
Germany.
Explaining the rationale behind
the ZTE agreement at a press
conference yesterday, KPN Mobile
International CTO Erick Hoving
said, We see our HSPA network as
the workhorse for the next five
years. However, we see data as
being huge and we are trialling
both FDD and TDD variants of LTE
now in order that we will be fully
prepared when the need for the
new technology arises. We want to
be prepared for the future.Hoving
thinks that TDD will be as big as
FDD in the future, and having the
unpaired 2.6GHz spectrum in
Germany makes this a very viable
option for KPN.
Separately, ZTE yesterday
announced it had secured 18 TD-
LTE contracts globally.
ZTE and KPN ink LTE deal
By Richard Handford
T
wo giants of the mobile
industry, Vodafone and
China Mobile, yesterday
signed a strategic co-operation
framework agreement at Mobile
World Congress.
According to the agreement, the
two operators will continue their
existing co-operation in areas that
include; exchange of corporate
management, technical and
operational expertise: enhanced
roaming; multinational customers;
green technology: network roadmap
management, joint innovation and
R&D: and promotion of converged
LTE technology and LTE terminal
development. The aim is to improve
competitiveness, and enhance
influence in international industry
organisations and the value chain
by partnering in management,
technology and operations.
Although Vodafone sold its 3.2
percent stake in China Mobile for
US$6.6 billion in September, the two
companies said at the time they
would continue to work together. At
the time, the areas mentioned for
co-operation included roaming and
technical development. The ongoing
relationship between the two
operators is based on a strategic
alliance signed in 2000.
Voda and
China Mobile
sign
co-operation
agreement
By Paul Rasmussen
T
he mobile industry is on the
verge of undergoing another
step in its evolution with it
being positioned as the hub for
connecting with many other devices.
This is the start of a journey that
will see the mobile phone
connecting to many things around
us,said Paul Jacobs (pictured), CEO
Qualcomm yesterday. Our phones
will become our sixth sense, and
were at a similar stage of evolution
to when the mobile Internet started
to happen.
The CEO claimed there would be
hundreds or thousands of things
around us that we would be able to
connect to. These connections could
be associated with people, places,
services or content within close
proximity to the individual, with the
phone sitting at the centre
orchestrating how it would connect
and interact with other devices or
services that are connection-enabled.
However, Jacobs, speaking at
yesterdays Congress keynote
session, warned the audience that
peer-to-peer (P2P) technology was
critical to making this level of
connectivity a reality. He claimed
this would mean devices with radios
supporting multiple standards, and
would be a technically complex
area. This will see devices
supporting many OS platforms and
radios including NFC, GPS,
Bluetooth, Wi-Fi and cellular, as well
as fixed and also operating in a
secure manner,said Jacobs.
The problem of discovering
connectable devices or things
would also present problems, and
Jacobs warned that simplicity was
another key requirement: otherwise
it could be a significant barrier to
uptake. There will need to be
improvements to handset UIs, and
some CE devices are also not good
at this today. However, we believe
implementing augmented reality
on the phone could help ease this
problem by providing a much
improved UI.
While this discussion of the
phone connecting to things is
underway, Japanese operator NTT
Docomo has already started to
make progress building a subscriber
base of 100 million embedded
wireless modules.
The companys CEO, Ryuji
Yamada, indicated that this was only
the start and that Docomo planned
to enter the converged services
market focusing on the industrial,
automotive and information
appliances sectors. This is only the
start of our embedded business, but
already we have 1,000 Japanese
companies using wireless modules.
We will look to boost this customer
base by improving the capabilities of
the modules and services.
This emphasis on building
Docomos converged service
business was put into focus by
Yamada who stated that his biggest
worry was about becoming a dumb
pipe. We are more at risk now than
ever before, but I believe our
network intelligence is key to
offering advanced services.
Industry leaders: handsets
central to convergence
By Ian Volans
T
he ten-year problems that
will shape mobile services in
2020 are materials science for
handset manufacturers and the
mathematics of protocols and
algorithms for operators, according
to John Donovan, CTO of AT&T.
From his operator perspective,
Donovan believes that in future,
great services which arent reliant
on mobiles with big processors
will be built in the network.
Opening up network APIs will
make services device-independent.
By promoting the definition of
consistent APIs between operators,
WAC will be become an important
hub for application ecosystem
collaboration. Today Im
characterised by the device I carry.
In future the pivot point will be the
individual,said Donovan.
Rich Green, CTO of Nokia, was
excited by the potential for
nanotechnologies. One concept
currently being researched is
charging batteries by growing
nano-grass on the surface of the
phone to harvest solar power.
Hampus Jakobbson, one of the
co-founders of TAT which is now
part of RIM, sounded a note of
caution. While mobile has clearly
increased the number of ways in
which people can communicate,
he urged delegates to focus on
creating tools that give us more
time with each other and less time
with machines, characterising
some aspects of modern
communication as compressing
ourselves into machines instead of
telling each other how we feel.
He closed by calling on the
industry to guard against mobile
becoming the saturated fats and
sugars of 2020.
Materials and
mathematics
to shape 2020
vision
Tweet
@ShowDaily
NEWS
D4 PAGE 15_DAY4 16/02/2011 19:06 Page 15
FEATURE | MOBILE PLANET
Mobile Changing
the World for
the Better
Michael OHara, Chief Marketing Officer for the GSMA
A
s evidenced above, MNOs are clearly
focusing more on the source of energy
of their networks. MNOs have
become proficient at generating their own
off-grid power, and increasingly, using
alternative energy such as solar and wind. In
addition to offering an environmentally
friendly source of power for base stations,
MNOs are now finding that they have surplus
power available, and, late last year, the GSMA
announced a new initiative, Community
Power from Mobile, a part of the Green Power
for Mobile Programme, in partnership with
the International Finance Corporation. This
programme is designed to support and
encourage MNOs and tower-sharing
companies in developing countries to provide
excess power generated by their base stations
to local, off-grid communities.
This initiative will utilise the excess power
created by base stations, by distributing it into
the local community for both small and large
needs. Typically with more than 5 kilowatts
(kW) of excess power each, the off-grid base
stations will be used to charge a range of
devices such as mobile handsets, lanterns,
household batteries, and ultimately, to power
businesses, clinics, vaccination refrigerators,
schools and homes. The off-grid base stations
are often physically close to villages, which
means that communities will no longer have
to travel long distances to charge devices.
Our industry is fully aware of how it
impacts the environment around us and more
and more we are working to make that impact
wholly positive. Just over a year ago, the
GSMA issued the Green Manifesto, which
outlines the mobile industrys plans to lower
greenhouse gas emissions per connection by
40 per cent by 2020. In November 2010, we
launched the Mobile Energy Efficiency
Network Benchmarking Service, which will be
a key enabler in achieving this goal.
Mobile is serious about enabling other
industries and sectors to be green. By
leveraging mobile-enabled ICT solutions,
global greenhouse gas emissions could be
reduced by 20 per cent annually. This massive
opportunity should be capitalised on as the
mobile networks and ICT technologies are
already in place, ready to be used in a smart
way. The GSMAs Green Deployment Tracker
is a Google Earth-based tool which shows all
of the green mobile deployments operators
have live at the moment there are nearly
10,000 green mobile deployments today, and
there are a further 5,000 which should be live
by March 2011.
MOBILE MONEY FOR THE UNBANKED
Without question we all know how socially
impactful the mobile industry is. The GSMAs
hugely successful Mobile Money for the
Unbanked programme continues to work
with operators, financial institutes such as
IFC and in partnership with the Bill and
Melinda Gates Foundation. We are
successfully driving a number of projects to
enable people to send money safely, quickly
and cost-effectively, outside of the traditional
banking system. We are well into achieving
our target to make mobile money services
available to 20 million new unbanked
customers living under US$ 2 per day by 2012
by extending the reach and reducing the cost
of formal financial services, and our industry
is enhancing the way whole communities live
and carry out business by helping them
achieve stability, economic growth and
fostering entrepreneurial opportunities.
MWOMEN PROGRAMME
Last year was a very exciting time for the
GSMAs Development Fund as, with the
great support of U.S. Secretary of State Hillary
Rodham Clinton and Cherie Blair and her
Foundation, the GSMA launched the
mWomen Programme. This programme
expands on the research that we published at
last years Mobile World Congress with the
Cherie Blair Foundation, which showed that
some 300 million women around the world
lacked the mobile phone that men have. This
lack of mobile access is denying these women
and their families a critical enabler for social
and economic development.
The mWomen programme represents an
unprecedented global public-private
partnership between the mobile industry and
international development community.
Previously the GSMA was at the fore of
drastically reducing the cost of handsets for
those at the base of the economic pyramid
through our emerging handset programme
and now, in the next three years, we want to
break down the barriers for more than 150
million women who are deprived of mobile in
developing countries.
We have already secured the commitment
from 21 leading mobile companies to support
this programme, operating in over 115
developing countries. We are working with
organisations across the entire mobile
ecosystem to provide the necessary technical
assistance, value-added services and other
resources in order to break down the barriers
that previously have held these women back.
Within the GSMA, the Development Fund
exists to accelerate economic, social and
environmental development through the use
of mobile technology. We believe that
providing tangible, accessible mobile services
to people in developing countries is
invaluable to society and can help improve
peoples lives, and the many projects we have
underway are accomplishing just that.
When Sir Edmund Hillary made his first ascent of Mount Everest in 1953, he
used messengers to carry communications from his expedition to the nearest
telegraph office. More recently, climbers have relied on satellite phones to
communicate their progress and achievements to the outside world. Thanks to
our industry it is now possible to make both a mobile phone call and surf the
internet from Mount Everest as 3G solar-powered base stations have been
installed along the route to Base Camp. Previously this would have been
impossible to achieve with diesel, but these base stations are able to withstand
sub-zero temperatures and the severe weather conditions, ultimately allowing
the 50,000 international mountaineers who trek Everest each year to stay
connected. The GSMAs Green Power for Mobile initiative is working closely
with mobile network operators to provide environmentally sound alternatives
to traditionally powered base stations wherever they are!
PROVIDING TANGIBLE,
ACCESSIBLE MOBILE
SERVICES TO PEOPLE IN
DEVELOPING COUNTRIES
IS INVALUABLE TO
SOCIETY AND CAN HELP
IMPROVE PEOPLES LIVES

Is it time to
top-up on your
business ideas?
Returning for a second year the, GSMAs App Garage
- our new business service station - is ready for
operators, web developers, network and application
developers to call in and ll up on business ideas.
GSMA OneAPI Open Network Enabler APIs
Recently selected by WAC as its solution for Network APIs, developers using
GSMA OneAPI will notice improved performance and more economic app deployment from
the lightweight, Web friendly APIs for charging, location and messaging. Operators - see how
GSMA OneAPI unlocks the value of network capabilities.
PathFinder
GSMA PathFinder Service, operated by Neustar, offers a global routing and addressing solution
to help you optimise your evolving interconnect business. This fuel efcient converter can
detect the attributes and destination of any telephone number.
RCS DevChallenge
Future fuels - high energy ideas for business performance live action of the very best from
the GSMAs 2011 Rich Communication Suite developer contest for Best RCS Mobile and PC
Clients and Best RCS Innovation.
Rich Communication Suite
Pick up rst-hand experience from Operators who have already test-driven RCS with their
customers and evaluate devices yourself. The RCS service vision and an app relevant future
should make it high on your new business development list.
Come to the App Garage to meet fellow operators and
developers and explore how apps based initiatives and services
can benet your business.
APP Garage Stand 7APG, App Planet (Hall 7)
1
2 3
4 5
6
ZONE 6 ZONE 3
ZONE 4
8
7

ANALYSIS | INDONESIA
Fast-growing
Indonesian operators
prepare for LTE rollout
By Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
www.wirelessintelligence.com
M
obile connections in Indonesia are
currently growing by around 30
percent a year, reaching 197 million
in Q3 2010. Mobile penetration stands at just
over 80 percent, suggesting this strong
growth should continue for the foreseeable
future. Although Indonesia has eight mobile
operators (as well as three fixed-wireless
operators and several WiMAX providers), the
market is dominated by three large GSM-
based networks, which together account for
85 percent of the country's mobile
connections: Telkomsel, Indosat and XL.
Telkomsel is the clear market leader with a
46 percent market share and was forecast to
surpass 100 million connections by year-end
2010. It is currently the seventh-largest
operator in the world by subscribers.
Telkomsel's customer growth is attributable
mainly to its attractively-priced prepaid
products, 'simPATI' and 'Kartu,' which
helped the operator add 6.4 million new
customers in the second-quarter. This marked
a recovery from a weak Q1 last year which
saw it record net additions of just 306,000.
However, Telkomsel is also reporting strong
growth in non-voice (SMS and data) revenue,
which grew by 14 percent to IDR6.17 trillion
(US$680 million) in Q2 to account for 28
percent of operating revenue.
Telkomsel already offers 21Mb/s HSPA+ in
Indonesia's main cities and has been trialling
LTE since August last year with network
vendor ZTE. Migration to LTE is being co-
ordinated with Singapore's SingTel which
owns 35 percent of Telkomsel which is
working on a "regionally compatible LTE
network" that will cover its APAC footprint
across Singapore, Indonesia, Australia
(Optus) and the Philippines (Globe Telecom).
Telkomsel has also recently hired Telecom
Italia to assist with its '2011-2015 Technology
Plan,' which will define its network
infrastructure strategy for the next five years.
Second-placed Indosat which is
majority-owned by Qatar's Qtel has yet to
confirm LTE migration plans but became one
of the first operators in Asia to upgrade to
dual-carrier 42/Mb/s HSPA+ last June.
However, the operator recorded a 72 percent
slump in net profit in Q2, a period that saw
its replace its entire senior management
team. Indosat is in danger of losing its
number-two position to Malaysian-owned
XL, which has recorded strong operational
and financial numbers in recent quarters. XL
is the strongest of the big three operators in
terms of 3G with over 19 percent of its
customer base migrated to the faster
networks, though connections growth
continues to be driven by prepaid customers.
XL has conducted LTE trials with Ericsson.
Meanwhile, the CDMA-based operators
are looking to consolidate in order to keep
pace with their larger rivals. Smart Telecom
and Mobile-8 which have almost 7
million customers between them have
formed a new joint-venture known as
SmartFren that intends to share the same
retail and distribution network and carry
out joint marketing (though will stop short
of a full company merger). Similarly, CDMA
fixed-wireless operators TelkomFlexi and
Bakrie Telecom are reportedly seeking
regulatory approval for a US$1 billion
merger that will create a new entity with
around 25 million connections, which
would make it Indonesia's fourth-largest
operator by subscribers.
Migration toward LTE in Indonesia is
complicated by a spectrum licensing
environment that means that almost all the
country's airwaves are currently used by
existing operators and broadcasters with no
spectrum band deemed to have sufficient free
capacity to successfully support LTE rollout.
The regulator has identified 1.8GHz as the
most likely band, though this will still require
extensive spectrum re-farming. Other
possible bands such as 2.6GHz - run the
risk of interfering with existing Pay-TV,
satellite and broadcast services, while
the broadcasters' move from analogue to
digital TV which would free up the
'digital dividend' 700MHz spectrum has yet
to begin.
Joss Gillet, senior analyst at Wireless
Intelligence, believes Indonesia has the
potential to become one of the mobile
markets to watch with regards to rollout of
LTE services. We estimate that Indonesia
could account for as much as 11 percent of
the total LTE connections in the Asia Pacific
region in five years, reaching over 10 million
LTE connections,he claims. We expect local
operators to begin LTE network testing in
2010/11, leading to possible pre-commercial
launch (limited in scope) before 2012.
However, this best-case scenario is currently
hampered by regulatory constraints. The local
regulator (DG Postel) is investigating the
most efficient options to trigger a wave of LTE
deployments either re-farming spectrum,
auctioning additional bandwidth or releasing
digital dividend bands. But lengthy
negotiations between telecommunication
and broadcasting authorities and the
government could mean it will take at least a
couple of years before LTE services get
introduced to consumers.
Gillet adds that regulators in markets such
as Indonesia or New Zealand are aligning their
own timelines against large economies in the
region notably Australia - to see how they
will repurpose their digital dividend spectrum
and learn from best practice. In the meantime,
local mobile operators will continue to educate
consumers about the benefits of mobile
broadband and get ready to migrate to LTE
networks when the time comes.
Indonesia was the world's fifth-largest mobile market in the third-quarter last
year and was on track to surpass 200 million mobile connections before end-2010,
according to recent Wireless Intelligence data. The country's main operators are
also revealed to have made good progress in migrating customers to 3G networks
and in some cases have already outlined LTE plans. However, Indonesia's prospects
of becoming an early adopter of LTE are currently hampered by spectrum
constraints and other regulatory issues that may take some time to untangle.
ABOUT WIRELESS INTELLIGENCE
Wireless Intelligence is the
definitive source of mobile
operator data, analysis and
forecasts, delivering the most
accurate and complete set of
industry metrics available. Relied
on by a customer base of over 700
of the world's mobile operators,
device vendors, equipment
manufacturers and leading
financial and consultancy firms,
the data set is the most scrutinised
in the industry. With over 5 million
individual data points updated
daily the service provides
coverage of the performance of all
940 operators and 640 MVNOs
across 2,200 networks, 55 groups
and 225 countries worldwide. For
further information please contact
info@wirelessintelligence.com
Indonesia Mobile Connections Q3 2010
Source: Wireless Intelligence
Technology
Connections
('000s)
Market Share
%
% 2G % 3G
Telkomsel GSM / WCDMA 91,711 46 92 8
Indosat GSM / WCDMA 39,733 20 95 5
XL GSM / WCDMA 37,141 19 81 19
3 (Hutchison) GSM / WCDMA 15,127 8 84 16
Axis GSM / WCDMA 6,444 3 87 13
Smart
Telecom
CDMA 3,810 2 0 100
Mobile-8 CDMA 3,045 2 0 100
Ceria CDMA 20 0.01 0 100
197,031 86 14
1 28/12/2010 3:56 PM
28/12/2010 3:56 PM
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Auditorium 2 (Conference Room)
- App Planet Forum (Monday)
- Band App Audition (Monday)
- BMIC University Mobile Challenge Award presentation (Monday)
- Mobile Advertising: Integrating Mobile into a Broader Advertising
Campaign (Tuesday)
- Mobile Advertising: How Effective is Multimedia Mobile Advertising? (Tuesday)
- Mobile Advertising: Delivering Personalised Advertising and Protecting
Privacy (Wednesday)
- Mobile Advertising: How to Make In-App Advertising Work (Wednesday)
- Network Technology Evolution (Thursday)
Level 1
Congress Restaurant 1
Congress Restaurant 2
Information Desk
Level 2
Shuttle & Venue Booking provided by
Rooms 1 & 2
GSMA Meeting Rooms
Room 3 (Conference Room)
- WAC Press Conference (Open to Press only)
- Mobile Enterprise (Tuesday)
- Consumers in the Cloud (Tuesday)
- mPublishing: Bringing a New Dimension to Print - (Wednesday)
- Mobile TV: Moving from Last-Resort to Must-See TV (Wednesday)
Level 3
Auditorium 1 (Conference Room)
- MWL Keynote featuring Microsoft (Monday)
- MWL Keynote featuring Twitter (Monday)
- Keynote 1 - View from the Top (Tuesday)
- Keynote 2 - The Power of Applications (Tuesday)
- GSMA Global Mobile Awards Ceremony (Tuesday)
- Mobile World Live Keynote featuring Google (Tuesday)
- Keynote 3 The Evolution of the Mobile Internet (Wednesday)
- Keynote 4 - Connecting the Dots Consumer Electronics (Wednesday)
- Strategies for Growth - Mergers & Acquisitions (Wednesday)
- Strategies for Growth: Mobile Internet in a World of Innovation, Investment &
Return (Wednesday)
- Business Services Symposium (Monday)
- Social Networking: Social Goes Mobile (Tuesday)
- Augmented Reality: Is Reality Ready to be Augmented? (Tuesday)
- Mobile Innovation: A Vision of 2020 (Wednesday)
- Strategies for Wholesale: The New Face of the MVNO Business Model
(Wednesday)
- Embedded (Thursday)
- mHealth (Monday)
- Network Breaking Point Part 1 and 2 (Tuesday)
- Regional Focus: Spotlight on the U.S.A. (Wednesday)
- Mobile Devices: It's What's Inside That Counts (Wednesday)
Mobile Money (Thursday)
Room 31
GSMA Meeting Room
Room 32
MWL Interview Room
Hall 6.0
Cloakroom
Exhibition
Hospitality Suites
Zone 4
Exhibition
VIP Pick-Up & Drop-Off Point
Zone 5
Exhibition
App Planet (Hall 7.0)
Application Developer Conferences
App Lounge
Bar and Restaurants
Cloakroom
Damm Bar
Exhibition
First Aid
Hospitality Suites
Information Desk
Prayer Room
Toilets
GSMA Seminars
Rich Communication Suite, Monday
GSMA Spam Reporting Service, Monday and Tuesday
Mobile Advertising (MMM/MAM), Monday and Thursday
Mobile Broadband - an update on HSPA+ and LTE, Monday
GSMA OneAPI, Tuesday
Embedded Mobile Seminar, Tuesday
Mobile Health Cocktail Reception, Tuesday
Mobile Energy Efficiency and Green Power for Mobile, Wednesday
MMU Working Group, Wednesday
Hall 8.0
Bar and Restaurants
Cloakroom
Damm Bar
Exhibition
GSMA Pavilion
GSMA Sales Office
Hospitality Suites
Information Desk
Toilets
National Palace/MNAC
Congress Party & Awards Celebration
Leadership Summit
Mobile Venture Forum
Avenue
ATM/Cash Machine
Exhibition
Fast Track /Access
Lost & Found
Metro Ticket Machines
Police Stations
Restaurant Booking Service provided by
Plaza Espaa
Airport Shuttle
Metro Station
Taxi Station
Avenida Rius I Taulet (between upper and lower village)
Hotel Shuttle Buses
Private Shuttle Buses
Taxi Station
Zone 3, Zone 6
Exhibition
TOILETS
CLOAKROOMS
POLICE STATION
LOST & FOUND
FIRST AID CENTRE
TAXI RANK
VIP PICK UP &
DROP OFF POINT
INFORMATION DESKS
METRO
FREE WIFI HOTSPOTS
CAFS & RESTAURANTS
METRO TICKET MACHINE
TICKET MACHINE
RESTAURANT BOOKING SERVICE
SHUTTLE BUS
EXHIBITOR SERVICE DESKS E
ATMMACHINE
Powered by Cisco
All information correct as of February 3, 2011
VILLAGE MAP
EXHIBITION OPENING TIMES
Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and
Hall 8.0
Monday 14 February ..................................................09:00 19:00
Tuesday 15 February ..................................................09:00 19:00
Wednesday 16 February ............................................09:00 19:00
Thursday 17 February ................................................09:00 16:00
OUTDOOR EXHIBITION AND
HOSPITALITY SUITE AREAS
Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), Hall 4 (4.0, 4.1, 4.2,
4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Hall 8.0, App Planet (Hall 7.0),
Avenue, Zone 3 (Z3), Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)
Monday 14 February ..................................................07:30 22:00
REGISTRATION OPENING TIMES
Saturday 12 February ................................................09:00 18:00
Sunday 13 February ..................................................09:00 20:00
Monday 14 February ..................................................07:00 20:00
Opening Times
VISIT US IN HALL 6
1J31 1J33 1J37
1H29
1G26 1G32 1G34 1G36 1G38
1H39 1H33
1G48 1H49
1F60
1F56
1G59
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1F38
1G39 1G19 1G15
1F24 1F20 1F14 1F06
1G05 1G13
1J32 1J34 1J36 1J42
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1H21
1G31 1G55
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1B64 1B56 1C31 1B22
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1B08 1B12 1B14
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1A51 1A45 1A27 1A23 1A19
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1E60
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1PB1
1PB1
1D69
1F61
1E71
1E65
CLOAKROOMS

INFORMATION DESK

CAFS & RESTAURANTS

1.1HS72
1.1HS70
1.1HS62
1.1HS57
1.1HS60
1.1HS65
1.1HS49 1.1HS43 1.1HS39 1.1HS35
1.1HS20 1.1HS32 1.1HS36 1.1HS52
1.1HS30
1.1HS21 1.1HS25
1.1HS61
1.1HS48 1.1HS40 1.1HS24 1.1HS28
1.1HS47 1.1HS51

ACCESS TO

HALL 1 | FLOORPLANS
Network Technology Evolution
09:30 11:00 Auditorium 2
Jointly Developed with
Network Technology Evolution
Keynote Session
With the first movers having successfully introduced LTE in 2010,
the mobile industry now benefits from these experiences, as well as
from the results of latest field trials and interoperability tests, for the
upcoming rise of LTE network launches in the coming years.
In this full-day session, keynote addresses from leading international
operators and major vendors will give insight into the current status
of recent deployments and network launches. During the course of
the day, top-level speakers from the mobile community will discuss
challenges for efficient operations and the necessary technology
developments uncovered on the way to delivering mass-market
services, providing an outlook on high-priority matters like Voice
over LTE (VoLTE), the impact of IP version 6 and many others.
This keynote session will feature insights from some of the leading
players highlighting experiences following the introduction and
tiral of LTE networks and future technology strategies. Remaining
challenges and how they are being addressed in this essential phase
will also be discussed. In addition, keynote speakers will emphasis
the opportunities that lie in future technology enhancements and in
solutions to improve overall operational efficiency.
Launch Experiences, Deployment Strategies
and the Way to Efficient Operations
The session will introduce first performance results, remaining
challenges and successful deployment options from the initial
phase. It will demonstrate the achievements of the industry
partners in making LTE commercially available as well as the variety
of different network deployments and implementation scenarios.
Services and Service Enablers for LTE
The session will give an overview on how LTE is ultimately enabling
attractive new mobile broadband services while at the same time
ensuring the support of voice and SMS services.
After an introductory speech, representatives from both vendors
infrastructure, handsets and devices and E2E solution providers and
operators will discuss in a panel the solutions and deployment paths
for voice/SMS services and service enablers in a future mobile
broadband environment.
Take part in the conference discussions by downloading the Live
Talkback voting application and make your voice heard at the
event. Look out for questions in the afternoon sessions, vote*,
make your views known and affect the discussion on stage.
Sessions using the application are marked on this agenda.
To download the app, go to http://m.livetalkback.com from your
mobile browser. You can either vote straight from there or, if
there is an app available, you will be shown a link to click to
download the app.
If you have an iPhone or Nokia phone you can get the voting
application directly from www.livetalkback.com and clicking on
the relevant link on the right hand side. Or search for Live
Talkback in the App Store or on Ovi. Blackberrys also have a
dedicated app which you can download from
http://m.livetalkback.com
*Live Talkback have worked hard to make the app use as little data as possible, so the
cost should be very low. For example, if your data plan costs $1 per megabyte then
Future Architecture, Technology and
Application Enablers Roadmap
In the final session, international thought-leaders will present an
outlook on their future LTE roadmap. Discussions will include: how
innovative mobile network features and architectures ensure that
the industry is achieving optimum performance from networks and
how they will cope with the surging mobile data traffic.
Furthermore, a comprehensive overview will be given on the
imminent issue of the IPv6 migration and the associated
architecture and design choices.
Embedded Consumer Electronics:
The Role of Mobile Connectivity in
Consumer Electronics
09:30 11:00 Room 5
As the cost of modem technology falls, AT&T, Verizon Wireless and
other mobile operators are reporting a steady stream of new
consumer electronics devices such as e-readers and tablet
computers connecting to their networks. But is this rapid growth in
mobile-enabled consumer electronics sustainable or even desirable?
This session will take a pragmatic look at the business case for
embedding modems into consumer electronics, asking whether the
connectivity element should sometimes remain separate (in the
form of a USB dongle, for example), so it can be upgraded as the
mobile networks are upgraded. Moreover, do mobile operators
really want the traffic that could be generated by consumer
electronics devices such as camcorders, cameras and laptops
draining their networks? Is the mobile industry really ready to
connect high-def cameras to high-def televisions or would it make
more commercial sense to offload this kind of traffic on to Wi-Fi?
Embedded Government: The Public Sector
in 2011
11:30 12:30 Room 5
Mobile communications has become a basic requirement for
individuals throughout society, and as a result, its use across the
public sector is now widespread.
The use of mobile technology as a tool to connect with the mass
population has been recognised by governments across the globe
for a long time. In 2011, this technology is being used in more
innovative ways to connect with the populace from presidential
campaigns to public heath announcements.
During this session we will bring together academics, analysts,
government professionals and key representatives of the mobile
communications value chain to demonstrate how mobile
technology is transforming the public sector and its activities,
highlight the business opportunities and challenges for the mobile
industry, and showcase the latest developments, ideas and
applications within the field of mGovernment.
Embedded Utilities: Realising our Potential
13:30 14:30 Room 5
The benefits associated by pairing utilities and mobile
communications range from improved productivity to a reduced
environmental impact. As more markets and companies begin to
move on this opportunity, the mobile industry needs to be involved
to avoid a fractured system.
This session will look in detail at the opportunities and challenges
the mobile industry will need to overcome to benefit from
embedded utilities, including spectrum allocation and the debate of
public versus private back-haul networks.
Case study presentations will highlight the successful mUtilities
projects underway in Australia and Italy with the operator at the
centre, while sector experts will outline the opportunity for the
different links in the mobile value chain.
Embedded Autos: Making Telematics Mass-
Market
15:00 16:00 Room 5
So-called telematics systems, which use mobile connectivity to
deliver safety and security services, are already commonplace in
high-end cars, alerting emergency services in the event of an
accident and tracking stolen vehicles. Now, the falling cost of
mobile modules, combined with pressure from regulators, looks set
to push telematics into the mass-market, opening up the prospect
of millions of new mobile connections for operators.
This session will explore what kind of motoring applications, beyond
safety and security, these telematics systems could be used to
deliver, while considering potential business models for
infotainment services such as Internet access, live traffic
information, messaging and weather reports. We will also ask
whether mobile coverage and capacity is sufficient to provide
compelling services to millions of road users, while exploring which
companies have a role to play in a mass-market telematics value
chain.
Mobile Money: Mobile Strategies
for Financial Institutions
09:30 11:00 Room 6
As mobile operators take their services into previously unexplored
territories like financial services, the need for wider ecosystem
management becomes clear. Operators will find it more difficult to
navigate through the complex maze of financial regulation and
security guidelines on their own than if they work collaboratively
with a banking partner. Banks have their own strategies - and the
recipe for success begins by aligning these strategies with those
from the mobile world.
Along with several other pressing aspects, the challenges of
designing a profitable bank/mobile operator partnership will be
examined in depth. Attendees will gain valuable insights on how to
design a service that complies with regulation, works seamlessly
through different platforms and provides a positive user experience
while at the same time leveraging key network assets.
This session will feature a mix of presentations, interviews and panel
discussions with senior executives from the banking industry who
are currently involved in the design and implementation of a mobile
strategy.
Conference Sessions
DAY 4 Thursday, 17 February 2011
PROGRAMME
PROGRAMME
Mobile Money: NFC Moving
Beyond Payments
11:30 12:30 Room 6
With global mobile subscriptions surpassing the five billion mark,
the addressable market for mobile payments is far beyond the reach
of traditional point-of-sale or remittances agents. This represents an
opportunity not only for mobile operators but also for these same
traditional players to explore the mobile channel and expand the
coverage of their current offerings.
Some of the most innovative players from mobile, internet and
software industries have been developing exciting new services in
areas such as contactless payments, domestic and international
money remittances and monetization of mobile applications.
This session will examine the latest services and trends of the mobile
payments and transfers segment, providing an independently
validated perspective into the key benefits these services bring to
both consumers and industry players.
Mobile Money: The Next Wave
of Mobile Financial Services
13:30 14:30 Room 6
Mobile financial services are becoming increasingly sophisticated, but
it is still unclear if this new wave can replicate the success history of
some of its predecessors like micro transfers and remittances.
Services such as micro-loans, micro-insurance and micro-savings are
not only more complex for customers to understand, but also from
the implementation standpoint, since they go deep into traditional
banking territory and bring new elements like interest rates, risk
assessment and credit history to the equation.
This session will discuss the complexities of offering such services and
will provide the point of view of several players in this game, from
financial institutions and agents to mobile operators and regulators.
Mobile Money: How to Drive Customer
Usage of Mobile Financial Services
15:00 16:00 Room 6
Once all preparations are made and a mobile financial service is finally
ready to be deployed, there is still much work to be completed.
One key battle is turning a new service into a commercial success
by driving customer usage. This battle is not won with a simple
plug-and-play solution that can be applied everywhere; it takes
creativity, commercial savvy and technical flexibility. You must be
sure to know your customer and deploy smart strategies that
leverage all assets provided by the current platform.
This session will discuss how to increase customer usage of mobile
financial services by using different approaches. Above all, its
important to leverage current platform capabilities to offer simple
and convenient services that will allow customers to become used
to a whole new suite of mobile financial services.
*All company and product names, trademarks and service marks contained
herein are the property of their respective owners.
IMGA Summit and Awards
09:00 16:00
Location: ADC Auditorium 3
Open to all Congress Attendees
In its 7th year, the IMGA is not only the oldest, but also the largest and
most international mobile games Award in the world, with entries
coming in from Europe, North America, South Korea, Japan, China, and
Australia. Mobile games are responsible for the successes and failures of
the 85 App Stores currently in operation. Mobile games always have
been and still are the best selling applications in these stores.
The IMGA celebrates their success and since 2004 has recognized
and awarded exceptional talent in the industry. This year, a new
concept is launching: the IMGA Summit. A half-day dedicated to
bring the complete ecosystem together and focus discussion on the
hot topics in the industry. The Awards will be presented at the
conclusion of the IMGA Summit.
Macworld Mobile
09:00 16:00
There is an additional fee to attend the Macworld Mobile Session.
New purchases and upgrades may be completed at Registration in
Hall 2.
Non Mobile World Congress pass holders may purchase a new
Macworld Mobile Pass for 849
Existing Mobile World Congress pass holders may upgrade your
existing pass to include Macworld Mobile for 200
Macworld Mobile is a one-day developer conference for iOS
developers offering technical training, business development advice
and professional networking opportunities. Keynote speaker Mikael
Hed, CEO of Rovio, will look back at 2010 and what went on with
Angry Birds in the space of one year and will discuss using the App
Store as a launch pad for new brands and the challenges involved
with going cross-platform. He will also let you take a peek into the
future of Angry Birds. In addition, industry luminaries from leading
global development organisations and the iOS community will
present case studies and share insights on app development
strategies, platform segmentation (iPod Touch, iPhone, iPad),
nuances in working with Apple and navigating the app store
approval, leveraging unique iOS platform features, augmenting your
App Store presence and other relevant topics. Join with hundreds of
other iOS developers on the road to App success at Macworld
Mobile during Mobile World Congress.
Mac and Apple are trademarks of Apple Inc., registered in the US
and other countries.
WIP Jam
09:00 15:00
Open by Invitation Only
Join WIP for their popular Day for Developers where the best mobile
developers meet key leaders of the mobile ecosystem. Over the past
three years, thousands of developers have attended WIPJams - this
is your chance be part of the action!
Jam Sessions are interactive and definitely not boring. They mean it
when they say No PPT, No Panels, No Ties! At MWC, WIPJam will
include Developer Stories of feats and triumphs complete with
interactive discussions. Their ever-popular Discussion Groups on
burning topics will be followed by
Interactive Demos, Tips/Tricks for Successful App Submissions and
more. Jam On!
Mobile Cloud Forum
09:00 15:45
Open to all Congress Attendees
Mobile Cloud Forum is a one-day, industry-led thought leadership
conference focused on how cloud computing will revolutionise mobile
applications and the mobile ecosystem. Session topics include:
Mobile meets Cloud. Realizing smarter mobile services.
Presented by Mobile Cloud Forum Platinum Sponsor:
Enabling the Mobile Cloud Opportunity
Presented by Mobile Cloud Forum Gold Sponsor:
Mining the Silver Lining of the Cloud
The Driving force of Cloud Services Business Success
App Developer Conferences
Forum Series
DAY 4 Thursday, 17 February 2011

CLOAKROOMS

FREE WIFI HOTSPOT
MEZZANINE

INFORMATION DESK

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CAFS & RESTAURANTS

ACCESS TO
ACCESS TO
I

MEZZANINE

FREE WIFI HOTSPOT
Powered by Cisco

CAFS & RESTAURANTS

Ramp
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2G55
2E14
2D05
2G50
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2G63
2B118
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2B116
2B122
Powered by Cisco
REGISTRATION
2.1D72
2.1C73 2.1C69
2.1D70 2.1D68 2.1D62 2.1D56
2.1C59 2.1C56 2.1C57
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70
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2.1B77
2.1C50
2.1B51
2.1D50
2.1C45
2.1D46
2.1A55 2.1A67
2.1D40
GSMA MEDIA CENTRE
2.1C38
2.1D26 2.1D30
2.1C26
2.1B27 2.1B29 2.1B33
2.1C28
2.1A16 2.1A12
2.1B14 2.1A15
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73
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2.1A28 2.1A27 2.1A65 2.1A64 2.1A63 2.1A62 2.1A61 2.1A60
2.1EZ19
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FLOORPLANS | HALL 2.0 & 2.1
CY08 CY06
CY20 CY18
CY07
CY03
CY01
CY29
CY25
CY23 CY17
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CY02
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RESTAURANT
Powered by Cisco
COURTYARD
3.1HS129
3.1HS125
3.1HS121
3.1HS115
3.1HS112
3.1HS114
3.1HS116
3.1HS126
3.1HS138
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3.1HS101
3.1HS99
3.1HS97
3.1HS93
3.1HS91
3.1HS85
3.1HS83 3.1HS84
3.1HS86
3.1HS88
3.1HS90
3.1HS94
3.1HS96
3.1HS98
3.1HS100
3.1HS102
3.1HS70 3.1HS60 3.1HS56 3.1HS54 3.1HS52 3.1HS50 3.1HS48 3.1HS44 3.1HS40 3.1HS36 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS12 3.1HS10 3.1HS08 3.1HS06 3.1HS04
3.1HS03 3.1HS05 3.1HS09 3.1HS13 3.1HS17 3.1HS25 3.1HS31 3.1HS33 3.1HS35 3.1HS37 3.1HS47 3.1HS49 3.1HS53 3.1HS58 3.1HS61 3.1HS63 3.1HS71
3.1HS57
3.1HS01
3.1HS133
3.1HS34
3.1HS164
3.1HS72
3.1HS117
3.1HS65
3.1HS168
3.1HS118
3.1HS158
3.1HS130
3.1HS55
3.1HS43
3.1HS167
3.1HS42
3.1HS181
3.1HS182
3.1HS183
GALLERY

ACCESS TO
ACCESS TO
ACCESS TO
ACCESS TO

CAFS & RESTAURANTS


ACCESS TO
ACCESS TO
ACCESS TO
ACCESS TO
ACCESS TO
H

FREE WIFI HOTSPOT
ATM MACHINE
Powered by Cisco

CAFS & RESTAURANTS

HALL 2.0 & 2.1 | FLOORPLANS

Counter
Hourly Meeting Rooms
4.9MR7
4.9MR8
4.9MR3
4.9MR1
4.9MR4
Business
Centre
4.9MR2
4.9MR5
4.9MR6
4.1HS43
4.1HS37
4.1HS23
4.1HS01
4.1HS30
4.1HS14
4.1HS02
4.2HS11
4.2HS25
4.2
HS12
4.2HS36 4.2HS40
4.3HS01 4.3HS07 4.3HS13 4.3HS19
4.3HS12 4.3HS02 4.3HS10
4.3HS50
4.3HS40 4.3HS30
4.4
HS05
4.4HS02
4.4HS19 4.4HS25 4.4HS31
4.4HS30 4.4HS14
4.4HS50
4.6HS01
4.6HS05
4.6HS07
4.6HS09
4.6HS11
4.6HS17 4.6HS21 4.6HS23 4.6HS63
4.6HS61
4.6HS57
4.6
HS27 4.6HS22
4.6HS62
4.6HS12
4.6HS08 4.6HS30
4.6HS31 4.6HS53
4.6HS49 4.6HS35
4.6HS37
4.6HS39
4.6HS32 4.6HS06
4.6HS04 4.6HS34
4.6HS02 4.6HS36
4.6HS38
4.6HS46
4.6HS50
4.6HS48
4.7HS01 4.7HS03 4.7HS05 4.7HS09 4.7HS13 4.7HS15 4.7HS19
4.7
HS27
4.7
HS22
4.7
HS20
4.7
HS18
4.7
HS14
4.7
HS12
4.7
HS10
4.7
HS06
4.7
HS04
4.7
HS50
4.7
HS48
4.7
HS46
4.7
HS44
4.7
HS42
4.7
HS38
4.7
HS36
4.7
HS32
4.7
HS29
4.7HS31
4.7HS33
4.7HS35 4.7HS39 4.7HS43
4.7
HS47
4.7
HS57
4.7HS59
4.7
HS63
4.7HS60
4.7
HS56
4.5
HS04
4.5
HS02
4.5HS01 4.5HS11
4.5HS17
4.5HS23
4.5
HS29
4.5HS16
4.1HS42
4.7HS58
4.6HS13
4.0HS02
4.4
HS01
4.4
HS03
4.0HS19
4.4
HS04
VIP Networking
Lounge
4.0E
MR08
4.0E
MR07
4.0E
MR01
4.0E
MR02
4.0E
MR03
4.0E
MR04
4.0E
MR05
4.0E
MR06
4.7
HS64
4.5HS44
4.6HS15
Hall 4.5 - 4.7
Hall 4.8
Hourly Meeting Rooms
Hall 4.2 - 4.4
Hall 4.0 - 4.1
Powered by Cisco
Cloakroom
FLOORPLANS | HALL 4 & HALL 6
CLOAKROOMS

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ACCESS TO
INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT
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6E01
6C63 6C23
6E30

ACCESS TO
TOILETS

VISIT US IN HALL 6
APP PLANET & HALL 8 | FLOORPLANS
8B197
8B192
8B177
8B178
8A171
8A170
8A166
8A159
8A152 8A132
8A147 8A139
8A125
8B130
8B127
8C132
Damm Bar
Sala
Principe
8A115
8A111
8B110
8B117
GSMA
PAVILION
8B109
8C115
8B83
8B91 8B101
8A102
8B94
8A93
8A86 8A80
8A28
8B30
8A77
8B76
8C78
8B81
8B79
8A84
8C32
8C25
8A142
8C141 8C139
8B169
8C167
8A70 8A50
8A51
8B53
8C55
8C66
8B65
8C67
8C72
8B73
8B71
8B70
8A69
8B68
8A67
8C01
8B145
G
S
M
A
S
a
le
s O
ffice
(HALL 7)

CLOAKROOMS
H

INFORMATION POINT

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FREE WIFI HOTSPOT
Powered by Cisco

CAFS & RESTAURANTS

Powered by Cisco
Powered by Cisco
Damm Bar
7C18
7D22
7D20
7C28
7C37
7C38
7D36
7E40
7E42 7E44 7E52
7D46
7E45 7E47
7D48
7D35
7D33
7D45 7D49
7C42 7C44
7E58 7E62
7D67
7C70
7D64
7D56
7D58 7D60
7E61 7E63
7C56
7D61
7C35
7B38
7B35
7A38
7B68
7A72
7B70
7C69
7D42 7D50
7C58
7GP12
7GP08
7GP06
7GP22
7GP04
7GP02
7GP26
7MM12
7MM10
7MM06
7MM20
7MM22
7MM04
7MM02
7EM12
7EM06
7EM20
7EM22
7EM21
7EM24
7EM04
7EM02
7EM26
7MH12
7MH10
7MH08
7MH20
7MH26
7MH04
7MH02
7GC5
7GC6
7GC7
7GC8
7GC9
7GC10
7GC4
7HS02
7HS04
7HS05
7HS08
7HS10
7HS07 7HS11 7HS15 7HS17
7EM15 7MM16 7EM14 7MM14 7GP16 7GP18 7GP14
7GC3 7GC2
7MH01
7MH24
7MM21
7MM01 7EM28 7GP01
7HS01
7HS20
7HS18
7HS14
7HS12
GSMA Seminar Theatre
APP DEVELOPER CONFERENCE 1
GSMA INITIATIVES
A
P
P

L
o
u
n
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App Garage
7HS21
7HS19
7HS13
7A80
7B80
7C80
7A106
7A112
7A114
7B88
7B90
7C88
7C90 7C86
7A102
7B84
7C82
7A86 7A96
7B42
7B26
7C34
7B33
7B34
7B28
7C62
7B82 7B86
7D62
7E69
7E68
Damm Bar
7B102
7A105
7B104
7A107
7B108
7CZ11
7CZ10
7CZ9
7CZ6
7CZ7
7CZ5
7CZ4
7CZ1
7CZ2
7CZ3
7GC1
7MH28
7B83
7MH03 7MH05
7A84 7A104 7A100 7A98 7A94 7A92
7C85

CAFS & RESTAURANTS

INFORMATION POINT

ACCESS TO

CLOAKROOMS

Z4.1 Z4.2
Paella Restaurant
VIP pick-up
and drop-off
point
Powered by Cisco
Z3.4
Z3.16
Z5.1
Z5.1
FLOORPLANS | ZONE 3, ZONE 4 & ZONE 5
Z6.1
Z6.6
A
V
4
4
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1
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2
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A
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8
2
A
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0
9
A
V
7
5
A
V
6
9
A
V
0
3
b

ACCESS TO
ACCESS TO
ACCESS TO
ACCESS TO
TOILETS

CAFS & RESTAURANTS

AVENUE

TOILETS
CLOAKROOMS

ZONE 6 & AVENUE | FLOORPLANS
HALL 1.0
@-yet GmbH 1B13
4M Wireless 1F58
Accanto Systems 1J37
ADECEF 1F56
Advanced Innovations Inc 1F17
Agilent Technologies 1A46
AIRCOM International 1B14
Airspan Networks 1B56
Airweb 1G32
Aito Technologies 1F62
Altobridge 1F17
AMPHENOL ANTENNA SOLUTIONS 1D58
Anite Finland Ltd 1J45
Anite Telecoms Ltd 1D64
ANRITSU 1B31
Arantech 1F17
Argela 1C13
Aricent 1F38
Arieso 1D57
ARM Ltd 1C01
Ascom Network Testing - TEMS Products 1C09
Ascot International Srl 1A19
Astellia 1B08
AT4 wireless 1H29
Atheros Communications, Inc. 1G39
Automation Engineering Inc. 1J32
Avanquest Software 1B59
avinotec GmbH 1B13
Axesstel, Inc. 1B64
Bercut Ltd. 1A51
Bluegiga Technologies Inc. 1F62
BND CO., LTD. IF07
Booz & Company 1F51
Bridgewater Systems 1F47
Bubble 1E63
Business Support Solutions 1E62
Bytemobile, Inc. 1F05
Cambridge Broadband Networks 1G26
Cambridge Consultants 1E68
CBOSS 1D06
CCI - Communication Components Inc. 1F63
Ceragon 1D01
CEVA, Inc. 1F33
City of Cologne 1B13
CM 1C67
C-motech IF07
Colibria AS 1A23
COLOGNE BONN BUSINESS 1B13
COMARCH 1F20
CommProve Ltd 1H39
COMPRION 1G38
Comptel 1C06
ComputaMaps 1C17
Comviva Technologies Ltd. 1E01
Contela, Inc. IF07
Continuous Computing 1F01
Convergys 1G67
Creanord Ltd 1E19
Creativity Software 1E61
CRUCIALTEC CO.,LTD IF07
CSR 1E51
CTI Group 1E62
Cubic Telecom Ltd 1F17
Cypress Semiconductor Corp. 1B12
Deutsche Welle 1B01
DIGITAL ARIA IF07
Digital Reach Group Limited 1F17
DigitalGlobe, Inc. 1A50
Dolby Laboratories 1C43
Dsseldorf,City of 1B13
E-BLINK 1F59
EDCH 1E52
Enterprise Ireland 1F17
Entre Marketing Ltd 1E19
Equiendo Ltd 1F17
eSAY Mobile 1E62
European Communications Engineering 1E19
EVISTEL 1A11
EyeSpyFX 1E63
F5 Networks 1H21
Femto Forum 1G19
Fjord 1E19
Foxda Technology (HK) Co.Ltd 1G61
F-Secure 1E19
FTS 1F67
FUJITSU SEMICONDUCTOR LIMITED 1F69
Funambol 1J46
Future Product Design 1E69
Globitel 1A59
GoS Networks 1F17
HTC 1D34
iBasis 1E32
IBM Corporation 1C31
Ibys Technologies S.A. 1G36
IKT Norge 1C44, 1E44
Imagination Technologies 1D45
IMImobile 1B63, 1A62
Infineon Technologies AG 1B22
InfoGin 1G55
Intamac 1F61
InterDigital 1D07
International Turnkey Systems Group (ITS) 1F60
Intivation 1F53
Intune Networks LTD 1E63
INVIGO 1E67
ip.access 1E02
Iptune Oy 1E19
IXIA 1C62
Ixonos Plc 1E19
JDSU 1A03, 1A70
Jinny Software 1E38
JOT Automation Ltd. 1E19
Keima Limited 1E57
Keynote SIGOS GmbH 1F70
Kineto Wireless 1A45
Kochar 1J33
Korea Trade-Investment Promotion Agency (KOTRA) 1F07
LANCOM Systems 1B01
Lavandoo Mobile Solutions GmbH 1B13
LogMeIn 1G31
Lotus 1B56
LSTech Co., Ltd. 1D69
MACH 1H49
match2blue holding GmbH 1B13
Mavenir Systems Inc. 1A55
mBlox 1F43
MCTEL 1G13
MediaTek Inc. 1C58
Menix Co.,Ltd 1D67
METRO GROUP Future Store Initiative 1B01
MFORMATION TECHNOLOGIES INC. 1A56
Microsoft 1D19
Mi-Pay 1E53
Mixem Solutions Ltd. 1E19
Mobile Communication Cluster e.V. 1B13
MOBILE LEADER CO., LTD IF07
Mobile Technology Convergence Center IF07
MobileMonday Belfast 1E63
Mobilethink 1F68
MOVIRTU 1E66
Movius 1F24
N.A.T. GmbH 1B13
NEOMTEL CO., LTD IF07
net mobile AG 1B13
NetScout Systems, Inc. 1G05
NewBay 1F17
NewNet Communication Technologies, LLC. 1G03
Nexus Telecom AG 1J36
Nokia, Qt Development Frameworks 1E44
Northern Ireland Mobile Excellence c/o Invest
Northern Ireland 1E63
NRW.INTERNATIONAL GmbH 1B01, 1B13
Nujira Ltd 1E56
Nvidia Ltd 1C34
NXP Semiconductors 1F14
NXP Software / LifeVibes 1A15
OBIGO Inc 1E04
Ocosmos Co., Ltd 1G34
OLAWORKS, INC. IF07
Opera Software 1C44
Opticom GmbH 1B39
P3 communications GmbH 1B70
Picochip 1D56
Portugal Telecom Inovao, SA 1H33
PowerMe Mobile 1G69
Project People Ltd 1J44
Protei ltd. 1B49
Psiloc 1E31
PT 1G15
Qualigon GmbH 1B13
RAD Data Communications 1D01
RADCOM 1D01
Redknee Solutions Inc. 1E37
Revector 1E58
Rightware 1E19
Rohde & Schwarz 1D33
Rovio Mobile Ltd. 1E19
RSUPPORT 1G45
Sandvine 1J42
Scottish Development International 1E64
Secusmart GmbH 1B13
SHELL LINE CO., LTD. IF07
Shhmooze Ltd 1E63
Silent Communication 1F02
SLA Mobile 1E63
Socowave Limited 1F17
Sol Electronics Limited 1E55
Solaris Mobile 1F17
SPB Software 1A27
Spirent Communications plc 1C14
Star Arcade 1E19
Star Finanz-Software Entwicklung und Vertriebs GmbH 1B01
Starhome GmbH 1E32
Summitek Instruments 1D70
SwissQual AG 1A07
Talk Irish Ltd 1E63
Tango Telecom 1F17
Tecnotree Corporation 1C50
Tekelec 1F44
Tektronix Communications 1D59
Telenity 1B51
Telnic Limited 1D68
Tensilica, Inc. 1F39
The Now Factory 1F17
Tieto Corporation 1F25
TotalMobile 1E63
TouchType 1E65
Triasx Pty Ltd. 1D70
TriQuint Semiconductor 1B55
tyntec Ltd. 1E60
UK Hospitality Area 1E70
Ulticom, Inc. 1G48
University of Ulster 1E63
Visa 1B19
Volubill 1B18
Waspit Limited 1E71
Watchdata 1C05
WeDo Technologies 1J31, 1J34
WITHUS CO., LTD IF07
Xceed Technologies, Inc. 1A40
Xilinx 1E47
XPAL Power 1G59
Zapa Technology Ltd. 1F17
HALL 1.1
Agilent Technologies 1.1HS24
AIRCOM International 1.1HS70
ArcSoft Inc 1.1HS25
ARM Ltd 1.1HS57
Bridgewater Systems 1.1HS30
Continuous Computing 1.1HS28
Cypress Semiconductor Corp. 1.1HS21
DTS 1.1HS51
Future Dial, Inc. 1.1HS32
Informa Telecoms & Media 1.1HS40
Meucci Solutions 1.1HS47
Mintigo Ltd. 1.1HS52
Mobixell Networks 1.1HS65
Ocosmos Co., Ltd 1.1HS49
Opera Software 1.1HS35
Orga Systems GmbH 1.1HS62
Picochip 1.1HS20
Solaris Mobile 1.1HS60
Tango Telecom 1.1HS61
TATA COMMUNICATIONS 1.1HS48
Tektronix Communications 1.1HS36
Traffix 1.1HS01
UK Hospitality Area 1.1HS43
Vantrix Corporation 1.1HS39
HALL 2
2001 Technology Incorporated 2G33
2j s.r.o 2C95
2N TELEKOMUNIKACE 2G13
35.COM TECH-INFO CO.,LTD. 2A120
3G Multimedia Ltd 2C06
3GSP 2H33
3GVision 2C12
3Roam 2F49
6WIND 2H10
8motions 2E47
A3&O 2C02
ABIT Corporation 2C110
Acapela Group 2E47
Ace Technologies Corp. 2F28
AceAxis Ltd 2F08
Acquire Asia Pacific 2C71
ACT750 2E47
ActivNetworks 2E47
Adax Europe Ltd 2D51
ADC is now Tyco Electronics 2B61
ADEUZA 2F49
Advantech Co. Ltd. 2G38
Aerotel Medical Systems 2C12
AFISEO SAS 2F49
agenceNTIC Bourgogne 2E47
AGENCE REGIONALE DE DEVELOPPEMENT
PARIS ILE-DE-FRANCE 2E47
Agile Telecom Srl 2H69
Airborne NV 2H33
Airwide Solutions 2B38
Aktavara AB 2F13
Alberta Canada 2A108, 2A97
Alcosystems 2F13
Alepo 2H12
All Jack Co Ltd 2G55
Allot Communications 2B53
ALSETT 2G51
Altai Technologies Limited 2C96
ALTEK Corp 2B120
AltiGen Communications, Inc. 2B76
Alvarion 2C25
AM3D 2A05
AMA/ Matthieu SAINT DENIS CONSULTING 2E47
AMD Telecom 2E07
Amos Spacecom 2B05
ANADIGICS 2C19
Analogix Semiconductor Inc. 2B97
Anevia 2B102
Animated Media Inc. 2A97
Antica S.A. 2D05
AnyDATA Corporation 2A78
Apliman Technologies 2J25
Appsteur 2E47
Aquafadas 2G51
Argus Technologies (Australia) Pty Ltd 2D14
AriadNEXT 2F49
ARKAMYS 2E47
Arkivator AB 2F13
Arpuplus 2H62
Artilium NV 2H33
Ascent Telecom 2C54
Aspiro 2A67
Atchik-Realtime 2H15
ATEME 2E47
ATLANTIS INTERNATIONAL S.L. 2F32
AtlasCT 2C72
ATOMIZ 2E47
Authente 2A67
Avenir Telecom 2C47
Avertim 2H33
Avvasi Inc. 2A97
AWEX REGION VALONA DE BELGICA 2H33
AWIT INC 2C114
AwoX 2G51
Axell Wireless 2C26
AzureWave Technologies Inc. 2C09
B.A.S.E. TECHNOLOGIES 2H33
Baseband Technologies Inc. 2A97
beeweeb spa 2A17
Belgium-Belgica 2H33
Berlin-Brandenburg c/o Berlin Partner GmbH 2H04
Betomorrow 2E47
BHE Bonn Hungary Electronics Ltd. 2C06
Bipper Communication 2A67
Bircom Telekomunikasyon ve Bilisim Hiz. San. ve Tic. A.S. 2A90
Birdstep Technology AB 2F13
Bit2go 2C12
BLiNQ Networks Inc. 2A97
BluePosition 2A05
Bluwan UK 2F33
BMx Computers NV 2H33
BoomeRing Communication (2005) Ltd. 2C72
Boost Communications 2H58
Boost Your Startup 2E47
Bordeaux Chamber of Commerce and Industry 2E47
Bordeaux Games 2E47
BORDEAUX INVEST 2E47
BRETAGNE INTERNATIONAL 2F49
BridgeWave Communications 2E46
Brodit AB 2B123
BRUSSELS EXPORT 2H33
Buzzinbees 2F49
BYD Company Limited 2D88
C&D Technologies (UK) Limited 2B89
CADEGE Youtransactor 2E47
Call My Name (NTTM) 2J42
Cap Digital 2E47
CASSIS INTERNATIONAL Europe 2F49
castlabs GmbH 2H04
Caterpillar 2H47
CAVITID INC. 2A108
Cavium Networks, Inc. 2C05
Ceedo Technologies 2C72
CellGuide 2C12
Cellint Traffic Solutions Ltd. 2C72
CELLMAPS (POWERED BY AMERICAN ROAMER) 2C93
CellMax Technologies 2D06
Celltick 2C15
Cellular Italia S.p.A. 2E21
Centile 2F49
Cerillion Technologies Limited 2D65
certgate GmbH 2C112
CETECOM GmbH 2D77
Chips&Media,Inc. 2F12
Chitwing Technology 2A113
CHUGULU 2E47
Cinergy 2A125
CINTEL 2F49
Citendo 2H33
Clarity Telecom 2F49
Cloud9 Communications ltd 2G32
Codix 2G70
COELMO S.R.L. 2C111
Coiler Corporation 2A26
Comarcom 2C12
Comba Telecom Limited 2D28
COMITE D EXPANSION ECONOMIQUE DU VAL D OISE 2E47
Commsquare 2H33
Communology 2B68
Computaris 2A60
ConceptWave Software Inc. 2A97
Conduit 2F29
Consotel 2H34
Cooler Master Europe B.V. 2A110
CoolFlux DSP NXP Semiconductors 2H33
COOVZ.COM 2E47
Coral Telecom Ltd 2C54
Coresonic AB 2F13
CPC Co., Ltd. 2C94
craze productions 2C12
Creaceed 2H33
CREOVA 2F49
CRITICAL PATH 2D20
CTDI GmbH 2B104
cVidya Networks Ltd. 2J49
Danish IT Industry Association 2A05
DASUR 2C72
Datalogics Inc. 2B122
Datatronics Telco 2A86
DAXIUM 2F49
DEFNE 2H42
Delmec Engineering 2A125
Deltanode Solutions AB 2H38
Derdack GmbH 2D26
DESAY A&V SCIENCE AND TECHNOLOGY CO., LTD. 2A103
desix technology 2E47
DEV-HELP 2F49
DGT 2C108
DHATIM 2E47
Dialog Semiconductor Ltd 2B82
Digital Receiver Technology 2B106
DigitalWalli 2E47
DIGITATA LIMITED 2C105
Digitrad 2E47
Ditech Networks 2C62
diviosoft 2E47
Doro 2G01
DragonWave Inc. 2A118
DxO Labs 2E47
EBO-ENTERPRISES 2H33
Echovox 2F49
Ecocarrier Inc. 2A97
EDB Ergo Group 2A67
EKINOPS 2E47
Eltek Valere 2A67
Emida 2J64
Encap AS 2A67
ENQIO 2H33
Epitiro Limtied 2H40
ERCO & GENER 2F49
ERCOM 2D66
ESCAUX 2H33
ESKADENIA Software 2A62
ETSI 2F41
eubus GmbH 2D49
EUPEN - KABELWERK EUPEN AG 2H33
Euro Communication Equipment s.a.s 2G18
EUROMEDITERRANEE 2F49
Eurotech Communication Ltd 2C12
Eurotek Italia 2B12
EXFO 2B113
Exir Telecom 2F02
EXPORT DEVELOPMENT CANADA 2A107
Flt Communications AB 2F13
Feedbox 2C72
FibroLAN 2B05
FIME 2F49
Fixmo 2A97
FKtel group 2F49
FLANDERS INVESTMENT & TRADE 2H33
Flash Networks 2B75
FlexGroups 2A102
FlexiTon 2C06
FLEXYCORE 2F49
Focus Infocom 2C115
Forsk 2H18
Fraunhofer IIS 2E41
Fraunhofer Institut for Integrated Circuits IIS 2E41
Fraunhofer Institute for Computer
Architecture and Software Technology, FIRST 2E41
Fraunhofer Institute for Integrated Circuits,
IIS Integrated Digital Terminals Division 2E41
Fraunhofer Institute for Telecommunications Heinrich
Hertz Institute 2E41
Fraunhofer-Gesellschaft 2E41
fSONA Networks Corp 2E15
Future Card 2A122
Fuzhou Rockchip Electronics co. Ltd. 2J65
GEAR4 2J09
GEKA TELECOM 2F49
GENBAND 2B90
Genetel 2F49
GEOIMAGE 2G51
GestureTek, Inc 2A97
GILLAM-FEi 2H33
Global IP Solutions 2A14
GLOBO Mobile S.A 2A07
GoNet Systems 2B80
Government of Canada 2A107
Gowell Telecom Technology Ltd. 2J55
GSMK CryptoPhone 2D59
G-stat 2C12
Guangdong Chutian Dragon
Smart Card Company Limited 2B125
HAIKU 2F49
Hanvon Technology Co., Ltd 2J53
Hanwang Technology Co. Ltd 2D62
Hitachi, Ltd. 2A25
HOBIM Cards & Services 2B73
HSL (Hay Systems Ltd) 2D26
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND
EXHIBITOR LISTING
Hungama Digital Media Entertainment Pvt. Ltd. 2J07
iBeaken 2H33
IKIVO AB 2F13
imec 2H33
implementa gmbh 2H34
INDUSTRY CANADA 2A107
I-New Communicative Solutions GmbH 2G60
Infobip 2B01
Infonova 2B103
Innovation Norway 2A67
Insight SiP 2F49
interact-iv.com 2E47
Interphase Corporation 2H57
INTERSEC 2D15
INTRACOM TELECOM 2C46
IntSig Information Co., Ltd 2B100
Invest in Bavaria 2G63
Invest In France Agency 2G51
INVEST LANGUEDOC-ROUSSILLON 2G51
In-Webo Technologies 2E47
IPERCAST INTERNATIONAL 2F49
IPgallery 2C72
Ipix 2J58
iQsim 2F49
IRIS TELECOM 2B87
Iskratel, d.o.o., Kranj 2B57
ISM 2E47
ITM Einkaufs GmbH 2J31
ITS Telecom 2C72
ITware Ltd. 2C06
IXI mobile 2C72
JABLOCOM s.r.o. 2G69
Jabra / GN Netcom 2E30
Jamo Solutions 2H33
Jet Propulsion Laboratory 2C92
John Wiley & Sons 2A100
Juni 2B72
Kaben Wireless Silicon Inc. 2A97
KAPSYS 2F49
KATHREIN-Werke KG 2B16
King Slide Technology Co., Ltd. 2E35
KMW Inc. 2G11
KNOCK TELECOM S.A. 2C37
Kontron 2A28
Kryos Velocity 2A97
La French Mobile 2E47
Laser 2000 2H33
LD Mobile 2F49
Lemon Way 2F49
LILLYBELLE 2E47
LIN.K nv 2H33
Linkra S.r.l 2H02
LitePoint Corporation 2E14
Lleida.net 2E40
Logia Group 2C75
Longcheer Holdings Ltd 2E58
Longcheer Technology (Shanghai) Co., Ltd 2H13
Lotus 2F07
LTU technologies 2E47
Luup Ltd. 2A67
M.E. Media Market 2C72
MailVision Ltd. 2B05
Manaty 2E47
Marben Products 2D03
Marlink S.A. 2H33
MasterImage 3D 2B13
MATERNA Information & Communications 2A27
MATIMOP 2C72
MATRIX COMSEC PVT LTD 2B111
MAXCOMM CO., LTD. 2G34
mCASH Norway 2A67
MCE Systems 2C12
Media Mobility 2F49
MEDISCS 2G51
Mentum 2G15
Mer Telecom 2C72
Meucci Solutions 2H33
MHL 2B108
Microelectronics Technology Inc. 2J18
MIDI PYRENEES EXPANSION 2G51
MILPIX SA 2E47
MIND CTI Ltd. 2C75
Mindspeed Technologies 2H57
Miyowa 2J41
Mob4Hire Inc. 2A108
Mobenga 2F13
MobiApp ltd' 2C72
Mobibase 2F49
Mobilaris AB 2F13
Mobile Arts 2F13
Mobile Distillery 2F49
mobile token 2H33
MobileTag 2E47
Mobiletech 2A67
MobiLuck 2E47
MobiNear 2E47
MobiNetS 2J60
Mobiquant Technologies 2G51
MobiWeb Ltd. 2A16
MOBPARTNER 2F49
MOBYLLA 2H33
MOIMSTONE CO LTD 2D01
Mondial Telecom SA 2H33
MoobiFUN 2G51
Mootwin 2G51
Moovade 2H33
Movenda 2B06
Movidius 2C107
Mr Handsfree / TE-Group NV 2J15
MTI Wireless Edge Ltd. 2B118
mufin GmbH 2H04
Multi Communication 2H33
MULTICELL 2F49
myFC AB 2F13
Myphone SP z.o.o. 2G16
Nanjing Wanlida Technology Co., Ltd 2D02
Napatech 2G28
Nash Technologies 2G63
NCC 2F49
NEIIO 2G51
Nemotek Technologie 2B112
Neomades 2E47
neosesame 2F49
NeoSOFT Technologies 2C54
Neptuno - NAAP 2H60
NET CHECK GmbH 2F69
NetComm Limited 2B119
New rFid Concept 2E47
Newfield Wireless 2A66
Newport Media Inc. 2E33
Newscape Technology 2F49
NOMADESK 2H33
NOMADIC SOLUTIONS 2E47
Nomor Research GmbH 2G63
nToklo 2C101
NTX Research 2F49
Ocean Observations 2F13
Octasic Inc. 2H71
Onda Communication S.P.A. 2B17
One Smart Star 2C72
OnMobile Global Ltd. 2C67
Ontario Ministry of Economic Development and Trade 2A97
op5 AB 2F13
Opal Manufacturing Ltd. 2J64
Open Cloud Ltd 2C88
OptiCaller Software AB 2F13
Optiway Ltd. 2C72
OriginGPS Ltd. 2B05
Orkio Belgium bvba 2J54
OROLIA SPECTRACOM 2E47
P2i 2E66
PAGE UP 2E47
Panorama Antennas Ltd 2B98
Paris Region Economic Development Agency 2E47
PARTELEC 2E47
PeopleLogic Corporation 2A97
PETER-SERVICE 2A06
Phonaris 2C75
Phone from the supermarket BV - John's Phone 2B95
Phonitive 2G51
Pic2world 2B05
PLANET NETWORK INTERNATIONAL 2E47
PlayAdz 2F49
Pleex / Maeglin Software 2G51
POINTGREEN BUSINESS 2E47
Polaris Networks Inc. 2J04
Pole Star 2G51
Polystar 2E18
Pomeranian Science and Technology Park 2A112
Power.org 2J56
PRAGMA 2F49
Pravala Inc. 2A97
Praxedo 2E47
Prayaag Technologies 2C54
PRIM'VISION 2F49
Prisma Engineering srl 2F01
Procera Networks 2A86
PROVENCE PROMOTION 2F49
Pure Agency 2E47
Pyro Networks 2C28
Qingdao Haier Telecom Co.,ltd. 2J11
Qosmos 2A70
Qosmotec Software Solutions GmbH 2D49
Qowisio 2F49
QuadManage 2C72
Quality Technology Industrial Co., Ltd. 2J51
Radionor Commuications AS 2A67
Radwin 2C12
RCS Rampal Cellular Stockmarket Ltd. 2C12
Realtime Systems Ltd 2C54
RealVNC 2J69
RESI Group - ITALIA-MOBILE 2F14
RESI Group 2F14
REVE Systems 2A111
Reverb Networks Inc. 2A10
RF MORECOM COREA 2B124
RF WINDOW.CO.,LTD 2A31
RGB Networks 2B101
RG Systemes 2G51
Rohde & Schwarz Topex 2A58
RoutoMessaging 2A82
RTx Technology Co., Ltd. 2B26
Ruckus Wireless, Inc. 2F37
Runcom Technologies 2C72
RYMSA 2G20
Saguna Networks 2C12
Sanjole, Inc. 2J46
Santok Enterprises Ltd 2C31
SAP 2D82
SCIENCE REVOLUTION 2E47
SCIMOB 2G51
Screenovate technologies Ltd. 2C12
SCS Cluster 2F49
SDMO INDUSTRIES 2E17
SeaWell Networks Inc. 2A97
Sequans Communications 2A116
ServersCheck 2H33
Servision Ltd. 2B05
SETELIA SAS 2F49
Shanghai BroadMobi Communication Technology Co Ltd 2J61
Shanghai SimCom Ltd 2H19
Shenzhen Huaptec Co.,Ltd 2J59
Shenzhen Konka Telecommunications Technology Co., Ltd. 2F27
Shenzhen Simtech Technology Co. 2C100
Shenzhen Telacom Science & Technology Co Ltd 2J63
Shyam 2B33
SIAE MICROELETTRONICA 2D54
Siklu Communication Ltd 2C75
Silicon Image 2B108, 2B109, 2B110
SimService A/S 2A05
SIRADEL SAS 2F49
SISTEER 2E47
SITQ Systems GmbH 2H04
Sivers IMA AB 2F13
Skiller Games 2C12
SKYFIBER 2B92
Smart Wireless Pvt. Ltd. 2J70
SMARTCOM 2E47
Smarterphone AS 2A67
Smith Micro Software Inc. 2A61
SMSTRADE 2H61
SNAPP 2E47
Sofialys 2G51
SOFRECOM 2B69
Softwave Wireless 2E47
Sonus Networks 2C13
SOX 2J27
Spatial View Inc 2A97
SPINNER GmbH 2C81
SPIRIT 2H11
SPMT 2B110
StarDust 2F49
StarVedia Technology Inc 2G36
STM Group 2H36
Streambow 2H70
Streamezzo 2C37
StreamWIDE 2H64
Sud de France Export 2G51
SUEN bvba 2H33
SUPERTOOTH - ECE SAS 2G18
SUPRANETCOM 2F49
Sweden at the Mobile World Congress 2F13
Sweden Mobile Association (SMA) 2F13
Sybase 365 2A15
Symena 2C103
Synapse Mobile Networks 2F13
Synchronica plc 2A35
SYNCHROTEAM 2E47
Systematic Paris region 2E47
Tagattitude 2E47
TalkPool 2F13
TAT (The Astonishing Tribe) 2F18
TATA ELXSI 2C106
TD Industry Alliance 2A73
TEAM COTE D AZUR 2F49
Tech 21 Sensor GmbH 2H04
Techfaith 2D74
TechInsights 2B93
TechnoSpin 2C72
Tech-Vision Investment Consultancy (Shenzhen) Ltd 2J57
Telco Systems 2B70, 2C72
Telcordia 2B25
TeleBilling A/S 2A05
Telecom equipment & Services Export Promotion Council 2C54
Tejas Networks Ltd. 2C54
TelecomCity 2F13
Telefleet, a Market-IP Solution 2H33
TeleMessage 2C12
Telena 2B121
Telepin Software 2A97
Telequid 2F49
Teletech International 2E47
Teligent Telecom 2F13
Tellabs 2A47
Tellmewhere 2E47
Telmar Network Technology 2G08
The Israel Export & International 2B05, 2C75,
Cooperation Institute 2C12, 2C72
Think&Go NFC 2F49
TIBCO Software 2D40
TIC-mobile GmbH 2H04
TikiLabs 2E47
Todacell 2B05
TRAGAMOVIL 2J12
Trango Systems 2A126
TRANSATEL 2E47
TRANSFERTO 2F49
Triplay 2C12
Trusted Logic 2H01
TUBS GmbH, TU Service GmbH 2H04
Turkcell Technology Research & Development Inc. 2B73
Tvinci Ltd. 2C75
TWINLINX 2F49
TXO Systems Limited (formerly Transmission Only Ltd) 2B116
Ubidyne 2C98
Ubifrance 2F49, 2E47, 2G51
UBIKOD 2F49
Umeox Mobile Limited 2B29
UTEL 2E47
VASCO DATA SECURITY 2H33
Vedicis 2C102
VIACCESS 2B69
Vidamo Group 2A67
Vidiator 2D04
ViewSonic Europe 2G32
Visicom Company 2D29
Vision Objects 2E47
Vision Smarts 2H33
Vizrt 2H58
VMware 2H53
VNL 2B47
Voiceserve ltd 2J21
Vopium A/S 2A05
Voxbone SA 2E38
Voxpilot 2F49
VSS Monitoring, Inc. 2B115
Vtion Information Technology(FuJian) Co.,Ltd. 2A101
VTT Technical Research Centre of Finland 2G12
WaveIP Ltd. 2B05
Waze 2C12
Webwag 2E47
W-HA 2B69
Widmee 2E47
Wi-Ex 2J29
Wind River 2C04
WIRELESS LINKS 2C72
WIT Software 2C63
Wmode 2A97
Wopata 2E47
WORLDCALL 2H33
YuHua TelTech (Shanghai) Co., LTD 2A92
Zenkko 2F49
ZEN Mobile 2C54
Zinwave Ltd 2G39, 2B09
HALL 2.1
Almalence Incorporated 2.1D70
appMobi 2.1D50
ArtizaNetworks, Inc. 2.1C26
arvato services 2.1C28
Asentria Corporation 2.1EZ15
Bayer MaterialScience AG 2.1EZ5
Beafon Mobile GmbH 2.1A60
Berkeley Varitronics Systems 2.1A58
Best Csell Inc. 2.1EZ19
Celcite 2.1C38
CompeGPS Team S.L 2.1EZ4
Compsoft plc 2.1A74
Connected Creativity at
MIPTV / ReedMidem 2.1C49
ControlCircle 2.1A73
Crystal Reality LLC 2.1C29
DATANIL Software 2.1A67
DO IT IN BCN 2.1D62
Eastcompeace Smart Card Co.,Ltd. 2.1D34
ECCO Outsourcing 2.1A67
Egypt Network Company 2.1A67
EMSS Consulting 2.1EZ13
Endstream Communications 2.1A56
Epicom Corporation 2.1EZ18
EVP International, JSC 2.1B25
Exalt Communications, Inc. 2.1C45
FeedHenry Ltd 2.1EZ14
FONEXION SPAIN S.A. 2.1C59
Giza Systems 2.1A67
GMV 2.1A16
Human Factors International 2.1EZ7
Innovative Nano Systems 2.1C27
Institute of Cellular Communication (ICC) 2.1C61
InvenSense, Inc. 2.1C50
JUST5 (Orbita Telecom) 2.1B33
KEBTechnology Co., Ltd 2.1A65
Linktop Technology Co. Ltd. 2.1A30
madvertise Mobile Advertising GmbH 2.1D46
MarkAny, Inc. 2.1EZ12
Mastone Communication & Electrical
Development Co., Ltd 2.1A29
Megapay 2.1D68
MEIKUAN, S.A. 2.1EZ17
Mellmo 2.1D28
MicroStrategy 2.1C73
Ministry of Communications and 2.1A55,
Information Technology, Egypt 2.1A67
Mobiclip, Inc. 2.1D56
MobileAccess 2.1C33
modomodo 2.1D32
MTS MITAS Telecom Systems Inc. 2.1A10
National Telecommunication
Regulatory Authority, Egypt ( NTRA ) 2.1A55
Navitel s.r.o 2.1A12
Neugent Technologies, Inc. for andy 2.1C32
Nexon Technology Co., Ltd. 2.1EZ16
NICE Systems 2.1B70
novero GmbH 2.1B77
Opencode Systems 2.1B51
openTrends Solucions i Sistemes S.L 2.1EZ9
Pass Solutions 2.1EZ6
PEARSON 2.1D58
Polycom Inc 2.1D26
Questex Asia Limited 2.1D60
QuickLogic Corp. 2.1EZ1
Rhomobile 2.1A62
Rx Networks Inc 2.1C30
Sensirion AG 2.1C69
Shenzhen Soaye Communication Technology Co., Ltd 2.1A61
Shenzhen Wave Telecommunications
Technologies Co.,Ltd 2.1A72
Smart AdServer 2.1B69
Smart Villages Company 2.1A67
SPX Communication Technology 2.1D40
Symantec Corporation 2.1A15
SySDSoft 2.1A67
Systemics-PAB Sp. z o.o. 2.1B75
Taqua, LLC 2.1B27
Teclo Networks 2.1D52
Telecomax VAS 2.1A67
TeleSemana 2.1D30
Teletech Company 2.1A67
TELNET Redes Inteligentes S.A. 2.1C57
Tessera Technologies Inc. 2.1C56
The Smiley Company 2.1A28
Utiba Pte Ltd 2.1D48
Yifang Digital (HongKong) Company Limited. 2.1EZ10
Zenprise 2.1A27
Zerista 2.1C31
Hall 3.0 Courtyard
abertis telecom CY22
ACC1 CY03
Accenture CY25
ACCESS CO., LTD. CY23
Acer Europe S.A. CY17
AD Telecom CY03
Adsmedia CY22
adsmediatech CY03
Aviat Networks CY08
Azetti Networks CY22
Barcelona Digital Technology Centre CY03
Bharti Artel Ltd. CY02
Brightstar Corporation CY01
CPM TELECOM CY22
Etisalat CY20
EUROSTAR MEDIAGROUP CY22
fonYou Telecom CY22
Fujitsu Limited CY13
Genaker CY22
Gowex CY22
GSMA Embedded Mobile House CY21
IBM Corporation CY18
Intel Corporation (Intel MeeGo Pavilion) CY09
INVEST IN SPAIN CY22
Juniper Networks CY06
Kinetical Business, SL CY03
Marvell Semiconductor, Inc. CY15
Ministerio de Industria, turismo y Comercio CY22
ORANGE CY07
Red.es CY22
Secretara de Estado de Telecomunicaciones y para la
Sociedad de la Informacin CY22
Simfonics CY22
Sironta CY03
SITmobile CY03
Solaiemes CY22
Telenor Group CY19
Unkasoft Advergaming CY22
Visual Engineering CY03
Vodafone CY29
Wavecontrol CY03
Zed CY22
Zhilabs CY22
EXHIBITOR LISTING
Hall 3.1 Gallery
42 Telecom 3.1HS40
Arbor Networks 3.1HS58
Axel Technologies Oy 3.1HS157
Business Logic Systems Ltd 3.1HS167
Canonical Group Ltd 3.1HS31
Celtro Ltd 3.1HS137
Ceragon 3.1HS166
Cloudmark 3.1HS133
Cognovo 3.1HS30
Communology 3.1HS112
Comverging Technologies LLC 3.1HS174
Deltenna 3.1HS48
DesignArt Networks 3.1HS16
DeviceAnywhere Ltd. 3.1HS164
DIGITAL ARIA 3.1HS183
DigitalRoute 3.1HS04
DxO Labs 3.1HS116
EMITAC MOBILE SOLUTIONS 3.1HS85
Evolving Systems 3.1HS98
ExB Communication Systems 3.1HS129
Excelacom 3.1HS12
EXPORT DEVELOPMENT CANADA 3.1HS93
FUJITSU SEMICONDUCTOR LIMITED 3.1HS175
Fundamo 3.1HS52
Gameloft 3.1HS56, 3.1HS54
GENBAND 3.1HS24
Government of Canada 3.1HS60, 3.1HS117,
3.1HS91, 3.1HS93
GSMA SRS 3.1HS182
Hitachi, Ltd. 3.1HS126, 3.1HS130, 3.1HS138
INQ Mobile 3.1HS55
Lime Micro Systems 3.1HS86, 3.1HS50
Lionbridge Technologies, Inc. 3.1HS43
MediaTek Inc. 3.1HS161
Mobiclip, Inc. 3.1HS97
Movidius 3.1HS57
NewNet Communication Technologies, LLC. 3.1HS121
NGMN Alliance 3.1HS125
Nuance Communications 3.1HS47, 3.1HS49
OneAccess Networks 3.1HS20
Packet One Networks
(Malaysia) Sdn Bhd 3.1HS34
PMC-Sierra (Wintegra) 3.1HS100
Power.org 3.1HS53
Provigent 3.1HS09
Rambus 3.1HS90
Redknee Solutions Inc. 3.1HS165, 3.1HS171
Renesas Electronics Europe GmbH 3.1HS13,
3.1HS17, 3.1HS25
Sand 9 3.1HS170
Santok Enterprises Ltd 3.1HS176
SensorLogic 3.1HS42
Silicon Hive B.V. 3.1HS115
Silicon Image 3.1HS99
Smiths Interconnect Wireless
Technology Group 3.1HS88
Software Imaging Limited 3.1HS44
Sonim Technologies 3.1HS102
Sybase iAnywhere 3.1HS101
Sycamore Networks, Inc. 3.1HS155
TAOS Inc 3.1HS118
TATA COMMUNICATIONS 3.1HS26
Telegent Systems, Inc. 3.1HS61, 3.1HS63
TeliaSonera AB 3.1HS33, 3.1HS35,
3.1HS36, 3.1HS37
Tessera Technologies Inc. 3.1HS65, 3.1HS71,
3.1HS70, 3.1HS72, 3.1HS181
Tieto Corporation 3.1HS153, 3.1HS156, 3.1HS158
TMNG Global 3.1HS94
TruePosition Inc. 3.1HS114
tyntec Ltd. 3.1HS03
Velocent Systems, Inc. 3.1HS83, 3.1HS84
Verizon Wireless 3.1HS06
Vesta Corporation 3.1HS96
Vidiator 3.1HS147
Vlingo 3.1HS05
Volantis Systems 3.1HS168
Volubill 3.1HS162
Hall 4
4G Americas 4.7HS50
AdaptiveMobile 4.6HS01
Adobe Systems Incorporated 4.1HS37
AEROFLEX 4.6HS48
Airvana Limited 4.6HS22
Altair Semiconductor 4.6HS63
Amimon 4.1HS01
Aplix Corporation 4.6HS02
Aptina 4.5HS16
Asocs 4.1HS01
ASUS 4.3HS40
Atmel Corp 4.5HS44
Audience 4.7HS31
AuthenTec 4.7HS47
Aylus Networks 4.6HS07
B.I.S 4.1HS01
Broadcom Corporation 4.1HS02
BroadSoft Inc 4.6HS23
Cambridge Broadband Networks 4.3HS30
Cavium Networks, Inc. 4.7HS42, 4.7HS38
Comability 4.1HS01
Communitake 4.1HS01
CounterPath Corporation 4.6HS21
Cypress Semiconductor Corp. 4.5HS23
D-Link Corporation 4.2HS40
Dell Inc 4.4HS02
Discretix Technologies Ltd 4.7HS22
Divinet 4.1HS01
Ecrio Inc. 4.2HS36
Edelman 4.7HS56
Elektrobit Wireless Communications 4.6HS34, 4.6HS36
EMPIRIX INC. 4.5HS04
Envivio Inc. 4.4HS04
Equinix 4.7HS12
Ethrix 4.1HS01
Exent 4.1HS01
GCT Semiconductor 4.5HS02
Google Inc 4.3HS12, 4.4HS30, 4.4HS50
GSMA PathFinder 4.6HS13
HiCenter 4.1HS01
HipLogic 4.6HS08
Idomoo 4.1HS01
IKIVO AB 4.6HS46
Infineon Technologies AG 4.3HS07, 4.3HS13
Infineon Technologies AG 4.4HS25
InfoGin 4.1HS01
Intrinsyc Software, Inc 4.7HS01
Israel Mobile Association (IMA) 4.1HS01
Javelin Semiconductor Inc 4.7HS33
Jungo Ltd 4.4HS14
Kyocera Communication Inc 4.7HS03
Lexifone 4.1HS01
MATRIXX Software 4.6HS11
McAfee International Ltd 4.0EMR08
MCE 4.1HS01
Meet The Boss 4.6HS30
Mesaplexx UK Ltd 4.0EMR07
Messe Planning 4.7HS57
Metratech 4.7HS06
MFORMATION TECHNOLOGIES INC. 4.4HS31
Micron Technology 4.6HS09
Micropointing 4.1HS01
MIPS TECHNOLOGIES, INC. 4.6HS57
Mobile Tornado 4.1HS01
Mobily 4.7HS14
Monotype Imaging Ltd 4.7HS36
Motricity 4.0EMR04
Mtekvision Co Ltd 4.5HS01
Nanoradio AB 4.7HS60
NDS 4.4HS14
Neomobile SpA 4.6HS49
Netbiscuits GmbH 4.6HS37, 4.6HS35
NetLogic Microsystems Inc 4.7HS58
NTT Communications Corporation 4.6HS62
NXP Semiconductors 4.7HS46
OmniVision Technologies, Inc 4.7HS39
Panasonic Mobile Communications 4.7HS19, 4.7HS29
Pontis 4.4HS01, 4.4HS03
Quammy 4.1HS0
RadiSys 4.2HS11
Radware 4.1HS01
RealNetworks, Inc. 4.0HS019
Red Bend Software 4.3HS50
Renesas Electronics Europe GmbH 4.5HS11
RooX 4.5HS29
Route 66 4.7HS04
Samsung Semiconductor Europe GmbH 4.0HS02
Scalado AB 4.6HS27, 4.6HS61
Scaleform Corporation 4.7HS18
Shazam Entertainment Limited 4.2HS12
Sierra Wireless 4.3HS02
Snapkeys 4.1HS01
Sonus Networks 4.2HS25
SRS Labs 4.7HS10
Stollmann E+V GmbH 4.7HS20
Sybase 365 4.6HS38
SYNAPTICS INC 4.6HS04
Synopsys 4.6HS39
TAT The Astonishing Tribe 4.7HS32
Teletech 4.6HS31
TomTom 4.3HS19
TranSwitch Corporation 4.7HS27
Ubiquisys 4.0EMR05, 4.0EMR06
Vayosoft 4.1HS01
Verizon Wireless 4.7HS09, 4.7HS13, 4.7HS15
VisualOn Inc 4.6HS53
Voxpilot 4.6HS32
WeFi 4.1HS01
Wind River 4.4HS19
Wireless Intelligence 4.6HS05
Wolfson Microelectronics 4.6HS50
Yahoo! 4.3HS10, 4.4HS05
Zenprise 4.6HS15
Hall 6
Alcatel-Lucent 6C23
Ericsson 6E01, 6E30
Sony Ericsson Mobile Communications AB 6E01, 6E30
App Planet
24/7 Entertainment 7HS13
7 layers 7EM15
Adenyo 7HS20
Adeya SA 7EM06
Adfonic 7C90
Aepona 7CZ7, 7HS12
Agence France-Prese 7D64
Air Liquide Hydrogen Energy 7GP22
Alcatel-Lucent 7A96
Alerant Inc. 7B80
ALK Technologies - CoPilot Live 7C80
Amarula Solutions BV 7EM21
Anomalous Networks 7A107
Apadmi Ltd 7B33
Axeda Corporation 7CZ9
BACKELITE 7CZ10
BCN TOUCH 7GC6
Beabloo 7GC1
BlackBerry 7B42
Blogmusik - Deezer 7B83
Business Support Solutions 7B33
BuzzCity Pte Ltd 7E47
Catalyst Outsourcing Limited 7B33
CELSYS, Inc. 7C44
ClearCaller Ltd 7B33
CommuniGate Systems 7E40
Compuware Corporation 7E62
Continua Health Alliance 7MH12
CyberPlat OJSC 7MM12
deCarta 7HS10
Digimarc Corporation 7B70
DVMH Communications S.A. de C.V. 7CZ3
eBuddy 7C34
eGain EMEA Headquarters 7D58
eKassir 7MM06
ELECTRIC MATERIAL, INC 7A98
Electro Power Systems SpA 7GP12
Endomondo 7E63
Enough Software 7D62
Ephone International Pte Ltd 7MH26
Exmart, Ltd 7E45
eyeOS 7GC9
Fiabee 7GC3
Fon 7A72
Franklin Wireless Corrp. 7EM24
Fundamo 7MM01
GE Transportation 7GP16
GfK Retail and Technology 7E58
GlobalCollect, International Payment Service Provider 7MM14
Google Inc 7HS07
GSMA App Garage 7APG
HCL Technologies 7CZ6
Healthcare Alert 7MH10
HEART BIT Inc. 7A92
Hewlett-Packard Company 7C37
hSenid Mobile 7EM26
Icar Vision Systems, S.L. 7GC10
i-docs 7MM21
I Health Lab Inc. 7MH03
Immersion Corporation 7C56
Ingenia Telecom 7B108
INNOVA 7C62
Intel Corporation 7B28, 7HS18
Internetq 7B26
ITINERARIUM 7GC5
Itude Mobile BV 7MH08
J1CK Mobile Systems 7A114
JAGA Electronics 7C88
Japan External 7A84, 7A88,
Trade Organization 7A90, 7A104
Jasper Wireless 7EM20, 7HS01, 7HS08
Kapsch CarrierCom AG 7A80
Kaspersky Lab 7B38
Krusell International AB 7E68
Laipac Technology Inc. 7MH02
Laszlo Systems 7CZ1
LEVEL s.r.o. 7EM22
M-Field Energy Ltd 7GP26
mHealth Alliance 7MH04
mHealth Company 7MH01
Mireo d.d. 7D45
mms mobile messaging solutions GmbH 7CZ4
mobil data IT & Kommunikationslsungen GmbH 7D60
Mobile Engine 7D50
MobiSystems 7E61
MobiTV, Inc. 7HS14
MoboTap Inc 7A105
MobStudio (Mobilfon Ltd) 7D35
Mocean Mobile 7B34
MOMAC 7CZ5, 7HS17
MoreMagic Solutions 7MM10
MOVILWAY by Celistics 7B68
Mozat Pte Ltd 7A86
Mozido 7MM02
MUBIQUO 7A102
mxData 7E44
Navigon AG 7D36
NAVTEQ 7D42
NDRIVE NAVIGATION SYSTEMS, SA 7C70
Nedstack fuel cell technology 7GP06
net mobile AG 7B82, 7D33
NetQin Mobile Inc. 7EM12
NeuStar Inc 7CZ2
Nimbuzz 7EM28, 7HS05
Novatel Wireless Inc. 7C86, 7HS02, 7HS04
NTT Solmare Corporation 7C44, 7HS15
Omnifone 7C69
Oonair 7C35, 7GC2
ooVoo 7A38
OpenMarket 7E42
Oracle 7C18
OtterBox 7B90
Palringo Ltd 7D22
paythru 7MM16
Perception Digital Limited 7MH28
Perfecto Mobile 7D48
Pontomobi 7A112
PowerOasis Ltd 7GP02
QIWI Ltd. 7EM04
Qporama 7GC8
Red Caret Ltd. 7CZ11
RedFlow Limited 7GP14
Rotana 7D67
Saft Industrial Battery Group 7GP04
SEAMLESS 7MM20
Sennheiser Communications A/S 7D56
Service2Media 7B35
Shanghai HanXiang (CooTek)
Information Technology Co., Ltd. 7B88
SKYPE Communications sarl 7D49
Sling Media 7E52
Smaato Inc. 7C38
SolarWorld AG 7GP08
Sonos 7HS11
Spicysoft Corporation 7A94
Spin3 7HS21
ST-Ericsson 7E69
STMicroelectronics 7A106
Symmetricom, Inc. 7EM02
Teambox Technologies SL 7GC4
Telmap Ltd. 7C42, 7HS19
The Bill & Melinda Gates Foundation
- Grand Challenges Explorations 7MH20
Thumbstar Games Limited 7B33
TMNG Global 7GP18
Toei Animation Co., Ltd. 7C28
Trevisan Tecnologia 7B102
UAB TeleSoftas 7B104
UMIC Research Centre, RWTH Aachen University 7EM14
Upstream Systems 7D61
VALID 7B84
V-DOCS Paperless Contracts 7GP01
Velti 7C58
VeriFone Systems, Inc. 7MM22
Vringo 7D46
Weathernews Inc. 7A100
Wholesale Applications Community (WAC) Limtied 7C82
WIN Information Technology Inc 7MM04
Yospace 7D20
Zyncro Tech 7GC7
Hall 8
Acision 8A93
Actix Ltd 8C66
Amdocs Management Limited 8B101
AT&T 8A77
CELLEBRITE 8B71
Cisco 8A70
emporia Telecom 8A139
eSERVGLOBAL 8A69
Gemalto SA 8A102
Giesecke & Devrient 8B65
Golla 8A50
Google Inc 8C25
GSMA Pavilion 8C118
Huawei Technologies Co., Ltd. 8A159
InnoPath Software 8B70
Intec 8A67
Intel Corporation 8B192, 8B197
LG Electronics Mobile Communications Company 8B178
Maxim Integrated Products, Inc. 8B83
Morpho, e-Documents Division 8B76
Motorola Mobility 8A28, 8A51
NAVTEQ 8B110
NEC Corporation 8A125, 8C32
Nokia Siemens Networks 8C01
NTT DOCOMO,INC. 8B117
OBERTHUR TECHNOLOGIES 8B68
Optimi 8B81
Orga Systems GmbH 8B130
Powermat 8B127
Powerwave Technologies, Inc. 8B109
Qualcomm Inc. 8B53
Sagemcom sas 8B73
Samsung Electronics Co Ltd 8B169, 8B177
SanDisk 8B91
sicap 8B94
SK Telecom 8A147
SKYWORKS SOLUTIONS INC 8C132
SVOX 8B79
Symsoft 8C72
Syniverse Technologies Inc 8A111
Tecore Networks 8C78
Teleca AB 8B79
TeleCommunication Systems, Inc. 8C115
Telefonica. S.A. 8A115
Texas Instruments 8A84
Verizon Wireless 8C55
ZTE Corporation 8B145
ZONE 3
Deutsche Telekom AG Z3.16
Qtel Group Z3.4
ZONE 4
HTC Z4.1
ST-Ericsson Z4.2
ZONE 5
KNOCK TELECOM S.A. Z5.1
Ericsson Z5.2
ZONE 6
Huawei Technologies Co., Ltd. Z6.1, Z6.6
Avenue
Acme Packet AV38
Airwide Solutions AV88
ALCATEL Mobile Phones AV06, AV07, AV22, AV23, AV24
ANADIGICS AV89
Aricent AV73
Arqiva AV82
ATOS ORIGIN AV02
BICS Belgacom International
Carrier Services AV37
BlueRun Ventures AV90
Booz & Company AV105
Brightpoint, Inc. AV60
Ciena AV67, AV08
Cisco AV51
Convergys AV57
Dialog Semiconductor Ltd AV98
Dialogic AV103
DivX (Sonic Solutions, RoxioNow) AV80
ezetop Ltd. AV27
Freescale Semiconductor AV17
Giesecke & Devrient AV72
Good Technology AV101
Icera Inc AV65
INQ Mobile AV04
INSIDE Secure AV70
IPWireless AV40
LSI AV64
Metaswitch Networks AV69, AV100
Millennial Media AV90
mimoOn GmbH AV99
Mobiwire AV70, AV61
Morpho, e-Documents Division AV68
Motricity AV01
Myriad Group AG AV91
Nagravision - Kudelski Group AV33
NeuStar Inc AV78
NXP Semiconductors AV16
NXP Software / LifeVibes AV15
OBERTHUR TECHNOLOGIES AV53
Openet AV84
Openwave Systems Ltd AV97
Oracle AV44
PacketVideo Corporation AV05, AV30
Parrot AV81
Renesas Electronics Europe GmbH AV10
RFMD AV58
SEVEN Networks AV31
Sierra Wireless AV36
SurfKitchen Ltd AV19
The Western Union Company AV75
TriQuint Semiconductor AV86
Ubiquisys AV85
UK Trade & Investment AV26
ViaSat, Inc. AV09
Wipro Technologies AV21
EXHIBITOR LISTING
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GSMA GLOBAL MOBILE AWARDS 2011
D4 PAGE 34_DAY4 16/02/2011 20:24 Page 34
Platinum Awards
Ceremony Sponsor:
Congress Party & Awards Celebration Sponsor: Best Mobile Devices Category Sponsor
& After Awards Party Sponsor:
Global Mobile App Awards
Category Sponsor:
Host:
The GSMA would like to congratulate all the
winners of the Global Mobile Awards 2011
CATEGORY 1 - GLOBAL MOBILE APP AWARDS
APP OF THE YEAR ON THE APPLE PLATFORM
Rovio / Clickgamer/Chillingo for Angry Birds
APP OF THE YEAR ON THE BLACKBERRY APP
WORLD PLATFORM
Research In Motion for BlackBerry Messenger
APP OF THE YEAR ON THE ANDROID PLATFORM
Google for Google Maps
APP OF THE YEAR ON THE NOKIA PLATFORM
Herocraft & InnerActive for Zum Zum
BEST MOBILE APP
Rovio / Clickgamer/Chillingo for Angry Birds
CATEGORY 2 - MOBILE ADVERTISING & MARKETING
BEST MOBILE ADVERTISING & MARKETING
CAMPAIGN
Mobilera - Outeractive for Unilever Cornetto Multiplayer
Interactive Wall Projection Mapping Game
CATEGORY 3 - BEST MOBILE BUSINESS & ENTERPRISE
BEST MOBILE ENTERPRISE PRODUCT OR SOLUTION
Antenna for Antenna Mobility Platform (AMP)
BEST MOBILE MONEY PRODUCT OR SOLUTION
Airtel Africa, MasterCard Worldwide and Standard
Chartered Bank for Airtel Card
CATEGORY 4 - SOCIAL & ECONOMIC DEVELOPMENT
BEST USE OF MOBILE FOR SOCIAL & ECONOMIC
DEVELOPMENT
Ericsson and Flexenclosure for Ericsson Community Power
BEST MOBILE MONEY FOR THE UNBANKED SERVICE
Vodafone Group, Safaricom, Vodacom, Vodafone Essar
Limited and Roshan Ltd for M-PESA
BEST PRODUCT, INITIATIVE OR SERVICE FOR
UNDERSERVED SEGMENTS
BBC World Service Trust for BBC Janala
CATEGORY 5 - MOBILE INNOVATION
BEST M-HEALTH INNOVATION
Mobisante Inc for MobiUS
BEST MOBILE LEARNING INNOVATION
Urban Planet Mobile and PT Telkomsel for Urban English,
Mobile English Learning Initiative
BEST MOBILE INNOVATION FOR UTILITIES
EDMI and Sierra Wireless for EDMI EWM100 Advanced
GSM/GPRS Modem for Smart Metering Applications
BEST MOBILE INNOVATION FOR AUTOMOTIVE &
TRANSPORT
Nissan Motor, AT&T, NTT DOCOMO, and Telenor
Connexion for ICT for Electric Vehicles
BEST EMBEDDED MOBILE DEVICE (NON-HANDSETS)
AT&T and VITALITY, Inc for AT&T-connected Vitality
GlowCaps
CATEGORY 6 - GREEN MOBILE AWARD
GREEN MOBILE AWARD FOR BEST GREEN
PRODUCT/SERVICE OR PERFORMANCE
Bharti Infratel for GreenTowers P7 Project
CATEGORY 7 - BEST MOBILE DEVICES
BEST MOBILE DEVICE
Apple for iPhone 4
DEVICE MANUFACTURER OF THE YEAR
HTC
CATEGORY 8 - BEST TECHNOLOGY
BEST MOBILE BROADBAND TECHNOLOGY
Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System
BEST MOBILE TECHNOLOGY FOR EMERGING
MARKETS
Orange for Orange solar base station programme
BEST TECHNOLOGY BREAKTHROUGH
Seven Networks for SEVEN Open Channel
BEST CUSTOMER CARE & CRM
Airtel Africa and Tango Telecom for Tango Telecoms
Dynamic Pricing Service
CATEGORY 9 - OUTSTANDING ACHIEVEMENT AWARDS
GSMA CHAIRMAN'S AWARD
Dr. Wang Jianzhou, Chairman, China Mobile
GOVERNMENT LEADERSHIP AWARD
Government of Afghanistan
D4 PAGE 35_DAY4 16/02/2011 19:22 Page 35

QATAR | ANALYSIS
Vodafone takes a quarter
of the Qatar mobile
market as Qtels monopoly
comes to an end
By Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
U
K-based Vodafone and the state-
backed Qatar Foundation own a
dominant 45 percent share of
Vodafone Qatar with 15 percent held by local
minority investors and the remaining 40
percent sold via an IPO. The new entrant has
been able to quickly build market share on
the back of attractive prepay mobile tariffs
('Freedom' and 'Red') and a range of
desirable handsets, including the iPhone 4
and the latest BlackBerry devices. As a
consequence, prepay accounts for 95 percent
of customers at Vodafone, compared to 86
percent at Qtel. However, there is now little
difference in ARPU between the two rivals:
Vodafone's ARPU rose steadily throughout
2010, but Qtel registered a decline in ARPU in
eight of the previous nine quarters as it
lowered prices to react to the new
competition.
Due to Qatar's relatively small geographic
area, Vodafone has been able to quickly bring
its network up to par with its rival, achieving
100 percent 2G coverage and 98 percent 3G
coverage by Q3 2010. It also has a fixed-line
licence and launched its first commercial
fixed-line broadband services serving The
Pearl (Qatar's artificial island complex) in July
2010. On the financial side, the operator said
it was on track to achieve its first quarter of
positive EBITDA in Q4 2010 and forecasts it
will be EBITDA positive on a cumulative basis
by mid-2012 (three years after launch).
Revenues reached QAR210 million (US$58
million) in Q3, the highest level since launch
and up 19 percent from the prior quarter.
For Qtel, the breaking of its monopoly in
Qatar has served to intensify its efforts to expand
into less saturated markets overseas. Qtel's
Qatari customer base (fixed and mobile)
accounted for just 3.5 percent of its total group
customers (68.9 million) in Q3, but the domestic
market remains vital for the group's bottom line.
In the first nine months of 2010, Qatar accounted
for 20 percent of group revenue (QAR20 billion)
and 23 percent of EBITDA (QAR9.5 billion). This
was despite the fact that Qtel's domestic revenue
fell by 6 percent and EBITDA by 16 percent over
the same period as it felt the effects of Vodafone's
entry into the market.
Qtel claims that while its domestic
subscriber market share has eroded it has
managed to sustain its revenue market share
via its focus on next-generation services. Since
the arrival of Vodafone, Qtel has made
successive upgrades to its 3G network
culminating in the launch of 21Mb/s HSPA+ in
August 2010. With Vodafone yet to follow suit,
Qtel is effectively the monopoly provider of
mobile broadband services in the country and
concentrated on rolling-out new packages and
deals in 2010. However, as evidenced by its
alarming decline in ARPU, mobile broadband
revenue has yet to compensate for price
declines elsewhere. Qtel has also been careful
not to cannibalise its existing fixed-line
broadband businesses where it is continuing
to invest in areas such as triple-play ('Mosaic')
and fibre (FTTH). It is also exploring sub-
brands as a way to target different customer
segments, notably via the launch of a Virgin
Mobile-branded mobile service.
Mobile penetration in Qatar officially
stands at around 160 percent yet is difficult to
define due to the countrys large expatriate
community which is estimated to account
for as much as 80 percent of the population.
The international nature of the country is
reflected in many of the services offered by the
two operators, which include long-distance
calling plans and international mobile money
transfer. Both operators also offer extensive
mobile business services.
Vodafone Qatar has made a better-than-expected start to its operations in
the Gulf state and is now building substantial market share at the expense
of Qtel, the market-leader and former monopoly operator. Vodafone
launched commercial services in mid-2009 and had built a mobile customer
base of over 600,000 by Q3 2010 (see table). According to the latest Wireless
Intelligence data, this gave Vodafone a 22 percent share of the market in Q3
and we forecast that its market share could reach 40 percent by next year.
Vodafone's strong start has inevitably had a negative impact on Qtel, which
has seen its mobile customer base remain relatively flat for the last year and
decline by 20,000 in Q3.
Qatar Mobile Connections Q3 2010
Source: Wireless Intelligence
Qtel Vodafone TOTAL
Connections 2,134,024 600,890 2,734,914
Net Additions -20,316 66,393 46,077
Contract % 14.4 5.5 12.4
Prepaid % 85.7 94.5 87.6
2G % 85.2 81.4 84.4
3G% 14.8 18.6 15.6
Market Share 78 22 100
ARPU (US$) 31.5 30.8 31.4
Revenue (US$M) 237.8 57.7 --
Net Profit (US$M) 99 -45.2 --
Wireless Intelligence is the definitive source of mobile operator data,
analysis and forecasts, delivering the most accurate and complete set of
industry metrics available. Relied on by a customer base of over 700 of
the world's mobile operators, device vendors, equipment manufacturers
and leading financial and consultancy firms, the data set is the most
scrutinised in the industry. With over 5 million individual data points
updated daily the service provides coverage of the performance of all
940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225
countries worldwide. For further information please contact
FOR QTEL, THE BREAKING
OF ITS MONOPOLY IN
QATAR HAS SERVED TO
INTENSIFY ITS EFFORTS
TO EXPAND INTO LESS
SATURATED MARKETS
OVERSEAS.
Mr. Jordi William Carnes,
first deputy mayor of Barcelona
and city councillor for finance
and economic promotion
WHY DO YOU WANT TO BECOME THE
MOBILE WORLD CAPITAL?
Because we want to position Barcelona around the
world and to establish Barcelona as an attractive place
to set up decision centers, research centers and mobile
technology enterprises, as the space where everybody
gets to know the mobile innovation state of art, as an
advanced urban laboratory where everybody can test
new technologies and applications, as the training
centre for global professionals in technology, and as
the city of the Mobile World Congress.
WHAT WOULD THE MOBILE WORLD
CAPITAL BRING TO YOUR CITY OR REGION?
The Mobile World Capital is the transformation and
the natural extension of the Mobile World Congress
and gives the chance of being the world capital of
mobile telephony. This fact would allow Barcelona and
Catalunya to offer quality occupations, to improve the
quality of life of citizens, to boost the attraction of
enterprises and talent, to ease the enterprising activity,
to develop advanced research and innovation, to
support the tourist sector and to consolidate Barcelona
as an organiser of great congresses and events.
Also we want to deploy a solid industrial policy
and strategy to use the Mobile World Capital as the
springboard to place the country in the advanced
technology sector.
WHAT IS THE STRENGTH OF YOUR
CANDIDATURE?
Barcelona is creating a sustainable growth model that
turns the Mobile World Capital into the integrating
element of the synergies of the public sector, industry
and the academy around the mobile sector.
The coordination of the Mobile World Capital will
rely on an entity with the purpose of promoting the
mobile industry based on: the city of Barcelona
working as a giant lab to develop and operate new
mobile services for the citizens, the cross-sector
solution collection to develop mobility within private
companies and the Administration and the
technological capacity centre to support the
development and operation of the mobile initiatives.
In addition Barcelona offers a unique
environment that brings together existing assets
already aligned with the Mobile World Capital
(technological transfer network and clusters,
advanced research centers, etc.) and a leading
cross-sector business representation fully
committed with the candidacy.
WHAT IS YOUR MESSAGE THIS WEEK TO
THE CONGRESS EXHIBITORS AND
ATTENDEES?
Barcelona means Mobile, Mobile World Congress
means Barcelona and Barcelonas full commitment
is proved by a highly singular offer for the Mobile
World Capital: Barcelona is ready for the challenge
and Barcelona loves being Mobile!
WHO IS PARTICIPATING IN AND
SUPPORTING YOUR BID?
The Candidate entities that form part of the bid
consortium are: Ministry of Industry, Trade and
Tourism, Generalitat of Catalonia, Barcelona City
Council, Chamber of Commerce of Barcelona,
Turisme de Barcelona and Fira de Barcelona.
Our candidacy, also, shows the maximum level
of commitment: all public administrations are
supporting the candidacy (Barcelona, Catalonia &
Spain) and all major sectors of the Spanish
Economy, including first & second circle
companies.
Barcelona has identified local leading industry
companies and other agents of its market with
global presence to consider joint initiatives,
achieving global impact. Our proposal includes all
strategic & growth intensive industries: leading
companies in each sector, global reach solutions
and services and some involved companies would
be also participating at the Mobile World Congress.
Around 50 initiatives are already committed to
join the MWC project and 20 large relevant Spanish
companies from 15 different economic sectors have
already signed.
HOW COMPETITIVE DO YOU THINK THE
PROCESS WILL BE IN THE NEXT FOUR
MONTHS?
Over the coming months Barcelona will start a new
promotion and communication plan to support the
city's candidacy as Mobile World Capital. This plan
aims to raise awareness, support and sponsorship
among residents, companies and stakeholders in
order to achieve this distinction.
Paolo Glisenti,
director, corporate
communications,
Milano Fiera Congressi
Recently, we commissioned an extensive opinion poll
with one-to-one interviews of almost 2,000 people in
Milano and the results were really impressive: the
very large majority of our citizens old residents and
newcomers in this truly multiethnic City stand
ready to contribute enthusiastically to the success of
Mobile World Capital. Deep in its heart, Milano
seems to understand that the award of Mobile World
Capital would act as a vital accelerator to ongoing
developments and innovations in healthcare, such as
telemedicine and de-hospitalization, in welfare and
social integration where we have advanced programs
for assisting the elderly at home and for the inclusion
of the large immigrant population, in education, in
info-mobility and in the implementation of smart
grids for energy efficiency.
Milano is right at the center of an area with a population
of 650 million that goes from Central and Eastern
Europe to the southern shores of the Mediterranean
Sea to the Sub-Sahara countries. Over the years Milan
has built a strong network of business, cultural, scientific
and technological relations with these many countries
and communities. We could become a strategic hub for
mobile developers around the World, offering a
permanent laboratory for new apps and solutions
where every idea could become a viable project and find
new markets and new consumers.
Milano is already a global city, attracting more than
40 percent of foreign investments in Italy, and the
Lombardy Region is home to almost 30,000 high-tech
companies. Thus, Mobile World Capital 2013 - 2017 will
represent a significant opportunity for further growth
and development of our territory in mobile
communication. I should add that Mobile World Capital
could be a strong enabler to the 400 international
cooperation projects already underway, or set to begin,
as part of Expo 2015 which will be dedicated to show to
the world best practises in enviromental, health, agro-
food and educational programs.
CANDIDATURE ?
The largest and most innovative Congress Center in
Europe equipped with a perfect tech infrastructure,
the low cost transport and accomodation guaranteed
for exhibitors and attendees, a permanent Mobile
Center at the crossroad of Milano tourist and
business communities. But an added key element, in
my view, is the association of Mobile World Capital
with the Brand Milano and its consolidated global
reputation. International statistics value the Brand
Milano at more than US$80 billion. Fashion, design,
music, theaters, the artsimagine all that on a global
mobile communication platform for 5 years boosting
huge crowd-pulling events taking place in the
Cityimagine the 20 million visitors expected at
EXPO 2015imagine the smart advertising, the
smart tourism, the smart multichannel publishing
apps and solutions that inevitably would be
developed here. A great story ! The Mobile World
Capital will be transformed from a must-attend
event into a constant flow of inspirational moments
for mobile innovations and developments. At the
end of these 5 years, Milan will give back to GSMA
a much enriched Mobile World Capital brand,
indeed an extremely valuable asset.
WHAT IS YOUR MESSAGE TO THE
CONGRESS EXHIBITORS AND ATTENDEES?
Look at our candidature as a unique opportunity
for taking your technologies, your apps and your
solutions in hundreds of countries where, via
Milano, they will be incorporated in many
international development projects for areas such
as banking, education, health, and enviroment. If
awarded to Milano, Mobile World Capital will form
part of a program of global events associated with
the United Nations Millennium Campaign, already
partnered by Milano and the Lombardy Region, a
huge global iniziative involving more than 70
countries. Mobile World Capital would associate
itself with the most important social responsibility
issue of this decade and at the same time exhibitors
and attendees will greatly benefit from this alliance.
WHO IS SUPPORTING YOUR BID?
The National Government and the local authorties,
at all levels, immediately backed us. Its a solidly
united insititutional front. But most significantly, I
believe, full support came from of all the major
transport companies which have committed to
providing an efficient air and on-the-ground mobility
system for Mobile World Capital attendees. In
addition, dozens of hotels have guaranteed
thousands of rooms at controlled prices. A very
significant official backing came from the major telco
companies which have committed to concentrate in
Milano and its surrounding territory their future
investments in communication infrastructures and
their flagship mobile solutions and services.
MONTHS?
Very competitive indeed. As it should be in the
interest of the GSMA. Fair and competitive. Isnt
mobile about fairness and competition, after all ?
FEATURE | MOBILE WORLD CAPITAL
Building the Mobile World C
L
aunched in November 2010 by the
GSMA, the concept of the Mobile
World Capital 2013-2017 includes the
industry-leading annual Mobile World
Congress event as well as a range of
academic and business development
opportunities, cultural festivals and
programmes, and the creation of a
permanent centre for the industry.
The Mobile World Capital will not only host
the Mobile World Congress, but will enjoy new
and innovative local and global opportunities
for the selected city and wireless operators that
underscore its stature as the Mobile World
Capital throughout the year, says John
Hoffman, CEO, GSMA Ltd. In partnership
with the GSMA, the Mobile World Capital city
will become the 'home' of the mobile industry,
synonymous with cutting-edge mobile
technology developed by operators. Our
concept for the Mobile World Capital is to
engage the citizens in year round activities in
addition to the once a year business-to-
business Mobile World Congress program. The
Mobile World Capital program will do just that,
returning benefits to the citizens of the selected
candidate as well as wireless operators.
The GSMAs concept of the Mobile World
Capital includes:
TheMobileWorldCentre, which will be
located in the heart of the city and will be
the flagship element of the Mobile World
Capital. The Mobile World Centre will
include technology exhibits, museum
features, a retail area, a mobile caf, office
space and more.
The Mobile World Festival, a range of
festivities that will be targeted to the
general public and will take place separate
from the Mobile World Congress. Dispersed
around the Mobile World Capital city, the
Mobile World Festival will incorporate
mobile-driven festivities including concerts,
music and movie festivals, application
competitions and awards, and dialogues
and debates, among others.
The Mobile World Congress, which is
widely considered the industrys 'must-
attend' event. The four-day conference
and exhibition attracts over 50,000
executives from the worlds largest and
most influential companies across the
mobile industry and adjacent sectors, as
well as government delegations from over
100 countries.
From a standing start of over 30 cities, now only Barcelona, Milan, Munich
and Paris remain in the running to become the Mobile World Capital. Ahead
of a winner being announced later this year, the Show Daily exclusively
interviewed leading representatives from all four finalist cities as they bid to
become home to the mobile industry.
BARCELONA IS READY FOR
THE CHALLENGE AND
BARCELONA LOVES BEING
MOBILE!
BARCELONA MILAN
MOBILE WORLD CAPITAL | FEATURE
Capital
With over 30 cities initially evaluated last
year, six semi-finalists have now been
reduced to four. According to the GSMAs
Hoffman, Barcelona, Milan, Munich and Paris
each have developed a clear, multi-faceted
vision for how they will make their city the
Mobile World Capital and they are all exciting
and innovative.
The GSMA has developed a selection
process of the host city for the Mobile World
Capital that is an objective process based on
many criteria and will take into consideration
all aspects of what a city can offer as the
Mobile World Capital and host of the Mobile
World Congress. Meeting the needs of our
operator members and customers
participating in the Mobile World Congress
remains our most important priority, says
Hoffman. The citys development strategy for
the Mobile World Capitals four pillars The
Centre, Festival and Legacy as well as the
Mobile World Congress is critical. Of course
logistics to be able to hold the Congress is key
and our number one priority for our operator
membership and the wireless industry.
Certainly, the four cities can expect a
nervous few months as they continue their
discussions with the GSMA and strive to
become the Mobile World Capital. The
winner will be the one that proves itself truly
capable of creating a cultural and economic
centre which benefits not only the mobile
industry but, most importantly, citizens of the
city and people around the world.
Martin Zeil,
Bavarian minister of economic
affairs, infrastructure, transport
and technology, and deputy prime
minister
Politics, industry and science in the Greater Munich
Area offer the GSMA an ideal home for Mobile
World Capital. We have concrete concepts about
how we see Munich as a Mobile World Capital. In
short: We want to and we can.
The Mobile World Capital would make the Munich
Metropolitan Region the hot spot for mobile
technologies over a period of five years. New
momentum for mobile ICT developments, cross-
media applications, competition and innovative
business models will make Munich radiate globally
in this segment as well.
We see Mobile World Capital as an international
distinction. Munich Metropolitan Region will fill
the Mobile World Capital with life, creativity and
enthusiasm. In Munich, mobility is a true
commodity!
CANDIDATURE?
The preconditions for implementing Mobile World
Capital in the Greater Munich Area are excellent.
Bavaria and Munich are a world-class high-tech
location and the economic powerhouse at the
centre of Europe, with the ICT and media
industries playing a key role. This environment is
rounded off by our high-tech industries, science
and research landscape, elite universities and our
global market leaders. Munich is the cluster for
cross-discipline technologies. The city has the
highest purchasing power and lowest
unemployment in Germany. It is the safest
European metropolis and renowned for its great
hospitality. Munich has an efficient road network,
an airport that has received international awards,
an exemplary public transport system and a state-
of-the-art trade fair centre.
ATTENDEES?
Apps & Alps. This is Munich. And this is the
unbeatable formula for the success of Mobile World
Capital in our city. Munich offers enormous
development potential and optimal starting
conditions for the Mobile World Congress and
Mobile World Capital.
The Bavarian State Government, the State Capital
of Munich and the New Munich Trade Fair Centre
together with the ICT and user industry based here,
and also research and science, are all giving their
full backing to the bid.
MONTHS?
We like competitions. We are very much aware of
the strength and capabilities of our co-competitors.
Nevertheless, we are still convinced that Munich
offers an ideal framework for earning the title of
Mobile World Capital 2013 2017.
Eric Besson,
French minister of industry,
energy and the digital economy
under the minister of economy,
finance and industry.
Most people will tell you that Paris is well known
for romance, fine gastronomy, and its amazing
sights. Few, however, will mention that the Paris
regions entire economic structure is grounded in
innovation and entrepreneurship, and currently
provides the ICT sector with a fertile soil for its
development. Although this great ecosystem is
sometimes overlooked, Paris is a vibrant digital
scene, expected to become the heart of the mobile
industry.
The Mobile World Capital is about showing
people the exciting interactive uses they will have
access to, from their own mobile. We are witnessing
a significant and tremendous change in the mobile
industry, and Paris yearns to be a leader of this
revolution.
Paris is among the top international leading
cities in high technology and will definitely
enhance and promote the interests of the mobile
and ICT industries.
France's interest in the GSMAs concept is
strengthened by the fact that it is in perfect
harmony with the government's economic policy
and the citys ambition to develop innovative
companies, especially in the ICT industry. In
October 2008, the French Government launched
the Digital France 2012 action plan, in order to
make France a leading digital nation by 2012. The
plan is based on four key priorities: enable all
citizens to access digital networks and services,
develop the production and supply of digital
contents, increase and diversify the use of digital
services by companies, government and citizens,
and modernise the governance of the digital
economy.
Several local initiatives have already been
launched, such as the Paris Region Innovation
Laboratory, whose goal is to transform the city into
an immense testing ground where prototypes and
innovative applications can be tested in vivo and in
situ, on their way to the proof of concept. A
widespread deployment of NFC mobile services is
also scheduled for this year.
In short, the Mobile World Capital concept
would perfectly fit our digital economy policy and
help Paris and its region achieve its transformation.
CANDIDATURE?
Paris offers a great venue at the heart of the city.
Paris is also a strategic location, right at the heart of
Europe and benefits from highly developed access:
more than 500 million Europeans are within a 3
hour-journey time from Paris. We have the space
and the savoir-faire to make these international
events worldwide successes, which can take the
Mobile World Congress to an unprecedented level.
The GSMA can also rely on a strong dedicated
mobile community, guaranteeing a success for the
festival and the center. A home to many international
headquarters, Paris and its region represent the
largest R&D centre in Europe and the second city in
Europe, regarding inward investments. Business and
research opportunities in Paris are amazing.
ATTENDEES?
The mobile ecosystem is experiencing a sort of
revolution. New technologies are being developed and
more and more mobile applications are leading the way
to a new era for this industry. All the major players are
here in Barcelona, today, attending the Mobile World
Congress. They are the key players of tomorrows digital
economy, leading us through this major transformation.
A Mobile World Capital would be nothing without the
many companies which are working hard everyday to
make this industry so creative and innovative.
Do not hesitate to come and visit the French
Pavilion, in Hall 2.0, where you will find all the
information you are looking for about our Candidacy.
Right from the start, the City of Paris, the le-de-
France Region, and the French government have
been working hand in hand.
Orange has also been a strong supporter from
the beginning.
We have received many signs of interest from
different major companies, both in and outside the
mobile technology industry.
MONTHS?
The various candidate cities may all offer strong
opportunities to the GSMA but Paris is definitely
willing to take the Congress to the next level. People
attending this congress every year are looking for a
place to make business, to show their latest inventions,
to meet top decision makers. But they are also looking
for an unforgettable place where they can be easily
inspired, challenged and where they bring their ideas
to life. Paris will offer them all these opportunities.
I hope to see you all in Paris, in 2013.
MUNICH PARIS
WE ARE CONVINCED THAT
MUNICH OFFERS AN
IDEAL FRAMEWORK FOR
EARNING THE TITLE OF
MOBILE WORLD CAPITAL
2013 2017.
IN MUNICH, MOBILITY IS A
TRUE COMMODITY!
Photo Paris Convention & Visitors Bureau -
Amlie Dupont
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Come see us at App Planet 7D50
LTE | ANALYSIS
By Joss Gillet,
Senior Analyst, Wireless Intelligence
W
ireless Intelligence forecasts that
Asia Pacific will be the world's
largest LTE region by 2015,
contributing almost half (43 percent) of global
LTE connections by this point (see Table 1).
Major LTE migration is expected in key
regional markets such as China, Japan,
Indonesia and South Korea during the
period. As a consequence, we estimate that 20
percent of the Japanese mobile market will
have migrated to LTE networks within five
years, closely followed by South Korea on 17
percent. Both markets have already migrated
a significant majority of their customers (70
percent and 60 percent, respectively) onto
WCDMA and HSPA networks, which will
support a rapid migration to LTE. Elsewhere
in the region, Hong Kong's CSL launched
LTE at the end of last year, becoming the first
Asian operator to do so.
However, even though we predict that only
around 5 percent of the Chinese mobile user
base will have migrated to LTE networks by
2015, the sheer size of the Chinese market -
the world's largest - means it will still account
for almost half of the Asia Pacific region's LTE
connections by this point. Market-leader
China Mobile conducted TD-SCDMA/TD-
LTE trials in 2010 and is planning on rolling-
out its TD-LTE network as early as this year.
Third-placed China Telecom is also expected
to launch LTE services in 2011, while number-
two China Unicom in collaboration with
minority shareholder Telefonica is expected
to launch LTE by 2012.
Despite the longer-term prospects for LTE
in Asia-Pacific, LTE network migration is
being initially driven by operators in Western
Europe and North America, which account
for a combined 70 percent of global LTE
connections in 2010. This is due to early LTE
network rollouts by operators such as
TeliaSonera (Europe) and Verizon Wireless
(USA). By contrast, the Americas and Africa
are expected to be the two regions slowest to
migrate to LTE, collectively accounting for just
5 percent of global LTE connections by 2015.
Our study is based on all known LTE
deployments scheduled to take place over the
next five years (excluding India). Live LTE
networks already up and running include
major commercial LTE launches from market-
leading operators such as NTT Docomo
(Japan) and Deutsche Telekom (Germany).
The world's first commercial LTE networks
were launched just over a year ago by
TeliaSonera in Sweden (Stockholm) and
Norway (Oslo); TeliaSonera has since rolled-
out LTE across its Nordic footprint, including
in Finland and Denmark. Wireless Intelligence
estimates that global LTE connections reached
350,000 by year-end 2010.
LTE migration will also be dependent on
regulators allocating suitable frequency
bands. Our study highlights three main
spectrum scenarios for the deployment of LTE
services; the release of IMT extension
spectrum in the 2500-2600MHz bands, the
release of 'digital dividend' spectrum in the
700-800MHz bands, and the re-farming of
existing spectrum.
The introduction of LTE networks reflects
the move the telecoms industry is making
towards delivering cloud-based and
converged services, and an improved user
experience. Our latest forecasts show that
LTE is being adopted by operators across the
globe, but the pace of migration will be faster
in countries where mobile broadband is on
the political agenda and favourable regulatory
developments are taking place especially
with regards to spectrum. However, creating a
profitable ecosystem around the new
networks will take time and it may take a few
years for LTE services to live up to the hype.
Subscriber uptake of LTE is initially being
driven by demand for data-centric mobile
broadband services, typically accessed via
USB dongles and embedded devices for
which operators will charge a premium. We
predict that the introduction of voice over LTE
(VoLTE) by around 2012 will mark the
'tipping point' for mass-market LTE handset
volume shipments, which will accelerate LTE
connections growth. However, premium price
points and limited availability means that we
will see low LTE handset penetration in the
short term.
LTE networks will account for 4 percent of the world's mobile connections
within five years, according to a major new report by Wireless Intelligence.
The new study Global LTE network forecasts and assumptions 2010-2015
predicts that global LTE connections will surpass the 1 million mark in the
first half of 2011 and will reach 300 million by 2015 as the world's mobile
operators ramp-up rollout of the next-generation network technology.
Wireless Intelligence is the definitive source of mobile operator data,
analysis and forecasts, delivering the most accurate and complete set of
industry metrics available. Relied on by a customer base of over 700 of
the world's mobile operators, device vendors, equipment manufacturers
and leading financial and consultancy firms, the data set is the most
scrutinised in the industry. With over 5 million individual data points
updated daily the service provides coverage of the performance of all
940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225
countries worldwide. For further information please contact
LTE to account for
4% of worlds mobile
connections by 2015
Table 1: Regional share of LTE connections
2010 2011 2012 2013 2014 2015
Asia Pacific 27% 32% 43% 40% 41% 43%
W. Europe 34% 22% 22% 28% 26% 24%
USA/Canada 36% 37% 27% 22% 20% 18%
E. Europe 1% 4% 3% 3% 4% 5%
Middle East 2% 4% 5% 6% 6% 5%
Americas 0% 1% 1% 2% 3% 4%
Africa 0% 0% 0% 1% 1% 1%
Source: Wireless Intelligence (December 2010)

EXHIBITOR NEWS
Imagine this: youre at a team
party celebrating a major new
deal. Its noisy its Friday
evening in the hottest bar in
town, after all. Someone gets up
to speak, you grab your phone to
video it. But theres so much
background noise, will he be
audible on the video? NXP
Software is showing how voice on
video can be crystal clear in any
situation with its audio zoom
technology. The software works
like taking a close-up image: just
point the phone at the person you
want to focus on and the software
does the rest.
See and hear it at NXP
Softwares stand Hall 1, A15.
Video close-ups with audio zoom
Join the LifeVibes
Android Academy @
Hall 1, A15
A new mobile broadband
research, commissioned by
Comptel Corporation, the leading
vendor of dynamic Operations
Support System (OSS) software,
has revealed that 62% of
consumers are now ready and
willing to pay for a higher quality
of experience (QoE). At the same
time, 61% percent of respondents
indicated that they wanted
bespoke service and price plans
that are based on their individual
broadband consumption habits.
This is a huge revenue
opportunity for communication
service providers (CSPs).
Comptel offers solutions that
help CSPs personalise the
customer experience, including
policy and charging control
(PCRF), dynamic SIM
management, and
provisioning and activation.
For a copy of the
research results,
please visit Comptel
(www.comptel.com) at booth
#1C06.
Survey Finds Majority of Mobile Broadband Users Ready and
Willing to Pay for a Higher Quality of Experience
The current surge in prepaid
mobile broadband usage is
making it difficult for operators
to engage closely with
customers and build loyalty.
With the traditional pre-
provisioning model, there is no
effective point of contact or way
of marketing to the end user at
point of first use.
Evolving Systems Dynamic SIM
Allocation (DSA) solution helps
meet this challenge. By
provisioning at the time of first
use through DSA, operators
have the opportunity for
engagement, interaction and
dialogue. They can gather
missing information, deliver
tailored marketing messages
and promotional incentives and
they can be both device and
location aware customising the
form, structure and content of
the communication accordingly.
Meet Evolving Systems at
hospitality suite 98, hall 3.1 or
email DSA@evolving.com
Enhancing
the Mobile
Broadband
User
Experience
with
Evolving
Systems
DSA
MACH, the leading provider of
hub-based mobile
communication solutions, has
announced that Swisscom,
Switzerlands leading telecoms
operator, will benefit from
implementing MACHs Wholesale
Roaming Solution. Combining
MACHs industry-leading data
clearing, financial clearing and
settlement services, the
Wholesale Roaming Solution will
deliver Swisscom optimised cash
flow, reduced revenue leakage
and accelerated financial clearing
and settlement for its roaming
business, while slashing the time
to market for new advanced
roaming services.
Artur Michalczyk, Chief Product
Officer, MACH, commented:
MACH handles over 150 billion
transactions on a yearly basis,
underlining the unrivalled
experience we have in helping
operators like Swisscom
concentrate on their core
operations while gaining savings
on both CAPEX and OPEX.
Come and visit us at stand 1H49
or contact us via:
www.info.mach.com/FCH.
MACH
Wholesale
Roaming
Solution
Drives
Operational
Efficiencies
For
Swisscom
Several eBook manufacturers
including PocketBook and ASUS
have selected SVOX text-to-speech
technology to give readers the
ability to have their texts read
aloud. The natural sounding
voices allow users to enjoy eBooks
at their convenience, even while
theyre busy with other activities.
SVOX is committed to providing
end-users with high-quality
speech solutions that help improve
accessibility and productivity.
Text-to-speech technology is
allowing consumers to use
electronic devices in a new and
convenient way meaning that the
way that we interact with
technology is changing.
Meet SVOX in Hall 8, at stand
8B79 (Teleca) to see how speech
solutions are being used for
eBook readers, mobile phones
and for other electronic devices.
eBook reader
developers
adopt SVOX
text-to-speech
technology to
enhance
reading
experience
EXHIBITOR NEWS
In an effort to help operators
improve both the cost-efficiency
and results of their MMS
marketing campaigns, Jinny
software is launching its A2P MMS
Optimiser solution.
The need for this solution comes
from the fact that legacy MMSCs
are not optimised to distribute
MMS messages to thousands (or
hundreds of thousands) of users
within a short timeframe.
Licences in many live legacy
MMSCs are very small and
delivering so many MMS
messages without exceeding the
licence could take days or weeks,
says Flavio Muscetra, Jinny
Product Manager for A2P MMS
Optimiser. Upgrading the licence
of a legacy MMSC is not cost-
effective for advertising or mass
communication.
With the A2P MMS Optimiser ,
operators can achieve a high volume
of message throughputs on a single
node, thereby keeping costs down.
Part of the solution is a
Broadcast Manager, which is an
advanced application for creating,
running and reporting on MMS-
based marketing campaigns. With
Broadcast Manager, campaigns
may be created, implemented,
monitored, and even paused via a
user-friendly GUI.
To learn more about how the
A2P MMS Optimiser works, visit
Jinny at Stand 1E38.
Jinny launches A2P
MMS Optimiser
Kontron Wind River
Demo: Out of the box
network acceleration
Network equipment providers
seeking to build a network
element that demands packet
acceleration and capacity
expansion through software,
should head to the Wind River
booth to experience the Wind
River Network Acceleration
Platform demo using Kontron
commercial off-the-shelf (COTS)
standards-based hardware.
Wind River will demonstrate
11.5 million packets per second
per core throughput on an Intel
Xeon multi-core processor. The
demo hardware is the Kontron
carrier-grade rackmount server
CG2100, featuring two Intel Xeon
processor 5600 series. Similar
results have also been achieved
with the 10G ATCA processor
node blade AT8050, featuring the
same Xeon 6-Core processor.
Come see Kontron ATCA and
CRMS hardware at Booth 2A28,
Hall2.0.
Or, experience the demo right
now @ Wind River Booth 2C04,
HALL 2.0.
Polystar OSIX, a leading supplier
of Service Assurance and
Network Performance Monitoring
solutions announced successful
implementation of 10Gbps
MediaProbe platform at mobile
broadband operator 3
Scandinavia.
Polystar successfully deployed
the tools that help operator
ensure optimal service level and
performance. 3 Scandinavia
already uses the whole range of
Polystar product portfolio, and
now, with the MediaProbe in
place, will be able to obtain 100%
of the networks user data in
real-time, ensure an insight into
the service-quality the customers
are experiencing, and reduce
churn by shorting the time to
resolve customer complaints.
MediaProbe uses Deep Packet
Inspection techniques to perform
aggregation of all data on a
persession basis.
Come and visit us at stand 2E18
or contact us via
MWC2011@polystar.com
Polystar
announces
successful
deployment
of 10Gbps
MediaProbe
at 3
Scandinavia
Bytemobiles UnisonTM Smart
Capacity platform is backed by
over a decade of product
development and network
deployment experience. The
Unison platform helps operators
reduce network costs capex and
opex by improving utilization of
existing network capacity by 50%.
Carriers can now apply:
Streaming policy control for all
audio and video services -
including encrypted streaming
content - for reduced stalling
and increased network efficiency
High-Definition (HD)
optimization for a quality
mobile HD video viewing
experience
Video caching with adaptive
optimization to balance network
performance across viral and
long-tail video content,
resulting in faster download
times and significant bandwidth
utilization improvements
Visit Bytemobile
in Hall 1, 1F05.
sales@bytemobile.com
www.bytemobile.com
Dont Let
Video
Stall Your
Network
Wi-Ex, a leading provider of
consumer and commercial
mobile signal boosters for the
home and office, is showcasing
its zBoost European product line
including the zBoost-ONE UMTS
3G Signal Booster and zBoost for
home and office.
zBoost eliminates mobile phone
notspots by increasing the mobile
signal indoors and eliminating
dropped calls. With zBoost,
users can take full advantage of
voice, data and Internet services
on their iPhone, Blackberry,
DROID, smartphone and other
connected devices including iPad
and tablets including 3G high-
speed data and video, instant
messaging, pictures and more at
home and in the office.
Visit us at stand 2J29
Or at www.Wi-Ex.com/MWC2011
zBoost Your Mobile
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EXHIBITOR NEWS
Alepos Mobile Data Offload
Solution allows service providers
to better balance network
resources while meeting
customer demands by offloading
smartphone data traffic from
their 2G/3G networks to Wi-Fi
networks.
When a smart device comes
within range of the providers or
partner providers Wi-Fi
network, it can switch
automatically from 3G to Wi-Fi
without interruption in service.
The Alepo Mobile Data Offload
Solution enables this handoff of
service using the devices SIM
card, requiring no action from
the customer.
The solution is cost-effective
and readily deployable as it
employs existing SIM-based
technologies and Wi-Fi
infrastructures (either the
providers own or a partners
network), requiring no upgrades
of network infrastructure,
wireless access points or
customer devices. It integrates
seamlessly with the legacy IN
and AAA infrastructures.
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M 13:54 Page 1
Alepo Mobile Data Offload a Must-Have RFMD
Introduces
New
Antenna
Switch
Module
RFMD's latest antenna switch
module (ASM) product, the
RF8889A, offers SP10T
functionality and market leading
performance in an industry
standard 3x3.8mm QFN package.
The RF8889A provides five linear
paths all capable of routing LTE,
GSM Rx or UMTS signals.
Specifically designed for high end
smartphone and tablet
applications, the RF8889A is
exceptionally linear with best-in-
class harmonic and
intermodulation performance.
The RF8889A harmonic
performance significantly eases
issues related to UMTS,
Bluetooth, LTE and WLAN
coexistence. Coupled with low
insertion loss and >2kV human
body model ESD, the RF8889A
represents a significant advance
in ASM performance.
Visit www.rfmd.com for more
information. To request a
meeting with RFMD at MWC,
contact us at
kingram@rfmd.com.
CONGRESS IN PICTURES
D4 PAGE 45_DAY4 16/02/2011 20:29 Page 45
EDITOR: Justin Springham
DEPUTY EDITOR: Matt Ablott
CONTENT EDITOR: Steve Costello
REPORTERS: Ian Channing, Richard Handford,
Vaughan OGrady, Paul Rasmussen, Ian Volans, Ken Wieland
ALL ADVERTISING ENQUIRIES TO:
showdailysales@mobileworldcongress.com
All data sourced fromWireless Intelligence
(www.wirelessintelligence.com). Whilst every care has been taken to
ensure that the data in this publication is accurate, Wireless
Intelligence and GSM Media LLC cannot accept and hereby disclaims
any liability to any party to loss or damage caused by errors or
emissions resulting fromnegligence, accident or any other cause.
The data in this publication should not be relied upon as the sole
source of reference in relation to the subject matter. Data fromthe
Wireless Intelligence database was extracted on 1 February 2011 and
contains estimates fromthe Wireless Intelligence analysts where no
data is published by the respective mobile network operators at that
time. The number of networks includes the number of operator
networks live in the respective country at the end of Q4 2010 and
excludes any regional splits of countries (eg. India). All data copyright
(c) GSM Media LLC and Wireless Intelligence 2011. Wireless
Intelligence operates under an Independence Charter.
For full details please see
www.wirelessintelligence.com/independence.aspx.
PUBLISHER: Rick Costello
PRODUCTION MANAGER: Samantha Burke
ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd.,
13 North St, Tolleshunt DArcy, Maldon, Essex CM9 8TF, UK,
email: russell@intuitive-design.co.uk
PRINTED BY:
Servicios Grficas Giesa, Barcelona
Whilst care has been taken to ensure that the data in this publication is accurate, the publisher
cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or
omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this
publication may be reproduced, stored in any retrieval system or transmitted in any form electronic,
mechanical, photocopying or otherwise without the prior permission of the publisher.
A GSM Media Publication
All content GSM Media LLC 2007-2011.
All rights reserved.
In an effort to minimise the
environmental impact of our events,
the GSMA created the MWC Green
Initiatives programme to promote
reduced material usage and waste at
Mobile World Congress. This item is
printed on recycled paper.
MARKET INSIGHT | AFRICA / MIDDLE EAST
Wireless Intelligence is the definitive source of mobile operator data, analysis and forecasts, delivering the most accurate
and complete set of industry metrics available. Relied on by a customer base of over 700 of the world's mobile operators,
device vendors, equipment manufacturers and leading financial and consultancy firms, the data set is the most
scrutinised in the industry. With over 5 million individual data points updated daily the service provides coverage of the
performance of all 940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225 countries worldwide.
For more information go to www.wirelessintelligence.com
Net Additions (4Q10) Connections (Millions)
1 Nigeria 86,831,184
2 Iran 74,615,681
3 Egypt 66,270,824
4 Turkey 62,174,384
5 Saudi Arabia 52,810,425
6 South Africa 50,116,988
7 Algeria 31,714,078
8 Morocco 31,504,968
9 Kenya 23,698,499
10 Iraq 21,776,650
1 Nigeria 4,937,563
2 Iran 2,880,315
3 Egypt 2,362,521
4 Kenya 1,918,499
5 Saudi Arabia 1,803,623
6 South Africa 1,338,907
7 Afghanistan 1,122,799
8 Morocco 1,001,968
9 Tanzania 993,779
10 Iraq 894,845
Subscriber Connections (4Q10)

Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

Middle East Africa
0
5
10
15
20
25

Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

Middle East Africa

0%
20%
40%
60%
80%
100%
Q
1

2
0
0
6
Q
2

2
0
0
6
Q
3

2
0
0
6
Q
4

2
0
0
6
Q
1

2
0
0
7
Q
2

2
0
0
7
Q
3

2
0
0
7
Q
4

2
0
0
7
Q
1

2
0
0
8
Q
2

2
0
0
8
Q
3

2
0
0
8
Q
1

2
0
0
9
Q
4

2
0
0
8
Q
2

2
0
0
9
Q
3

2
0
0
9
Q
4

2
0
0
9
Q
1

2
0
1
0
Q
2

2
0
1
0
Q
3

2
0
1
0
Q
4

2
0
1
0

0
100M
200M
300M
400M
500M
600M

Middle East Africa

ARPU (Blended, US$) Market Penetration
1
2
4
5
3
6
Nigeria
SUBSCRIBER CONNECTIONS ..............86,831,184
YOY GROWTH ..............................................18.79%
MARKET PENETRATION..............................59.50%
1
Iran
SUBSCRIBER CONNECTIONS............74,615,681
YOY GROWTH ..........................................20.69%
MARKET PENETRATION..........................98.76%
2
Turkey
YOY GROWTH ..........................................-1.10%
4
Saudi Arabia
YOY GROWTH ..........................................18.10%
MARKET PENETRATION........................190.29%
South Africa
YOY GROWTH ............................................0.10%
6
Egypt
YOY GROWTH ..........................................19.73%
3
5
YoY Growth (4Q10)
1 Zimbabwe 95.38%
2 Rwanda 60.09%
3 Mali 58.49%
4 Burundi 50.19%
5 Benin 43.95%
6 Niger 43.28%
7 Palestinian Territories 35.80%
8 Burkina Faso 34.89%
9 Eritrea 34.76%
10 Chad 33.26%

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COVERING THE MOBILE WORLD CONGRESS 2011

THURSDAY 17TH FEBRUARY

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