1.

0 Rationale
1.1 Background of the company 1.2 Products and processes 1.3 Performance

1.4 Issues and impacts of issues on performance

1.5 Problem Statement There are key factors affecting consumer behavior in modern business environment even though customers consider few factors to buy in the past, it has changed drastically throughout past few decades. Factors such as Brand Name, cleanliness, packing etc. are pretty influential in modern day buying behavioral decision making. Among those factors cleanliness is considered as a crucial factor that directly affects customer behavior decision making. Especially in bakery industry cleanliness is a must to retain a good customer base. In Ran Rasa bakery, the companys effort is to maintain a superior cleanliness to satisfy their customers. But when you consider the demand for the bakery products mostly depends on customer buying behavior and it seems cleanliness plays a great role in the food industry. The researcher intends to identify relationship between cleanliness of bakery products and consumer buying behavior towards overall sales of the company.

2.0 Research Question

2.1 Issues Fabric shortage affects to the customer order fill rate. Colour variation affects quality of final output. Fabric acceosories shortage affects to completion of apperal. Fabric quality variation results in order acceptence.

2.2 Problem Questions What is apperal quality and how it affects garment industry? How does fabric shortage affects rejection rate in garment industry ?

How does fabric accessories shortage influencess rejection rate? How does colour variation involve in apperal industries rejection rate? What is the relationship between fabric quality variation and rejection rate ? Is there a corerelation between apperal quality and rejection rate ?

2.3 Hypothesis H1: There is a possitive core relation exists between fabric shortage and rejection rate. H1: There is a possitive core relation exists between fabric acceories shortage and rejection rate. H1: There is a possitive core relation exists between colour variation and rejection rate. H1: There is a possitive core relation exists between fabric quality variation and rejection rate. H1: There is a possitive core relation exists between quality of apperal and rejection rate.

2.3 Variables

Y = f(x1, x2, x3..) X1 = Fabric Shortage

X2 = X3 = X4 = X5 =

3.0 Objectives To find out what is apperal quality and how it affects garment industry. How does fabric shortage affects rejection rate in garment industry How does fabric accessories shortage influencess rejection rate How does colour variation involve in apperal industries rejection rate What is the relationship between fabric quality variation and rejection rate Is there a corerelation between apperal quality and rejection rate

4.0 Proposed Research Methodology

4.1 Conceptual Frame work

Fabric Shortage

Fabric Accessory Shortage Quality of Apparal Rejection Rate

Color Variation

Fabric Quality Variation

Independent Variable

Intermediary Variable

Dependant Variable

4.2 Instrumentation and Data collection method Research will be conducted through a survey, questionnaires is the form which comprise qualitative and quantitative question forms will add more consistent and reliable on the data presented by the researcher. Researcher will conduct several interviews as well to get further information from related parties to add more accuracy to the data presented in the research.

4.3 Sampling Random sampling method and stratified method also will be used to collect primary data relevant to the research.

4.4 Data collection & Analysis To measure and analyze the customer satisfaction will be used and other types of qualitative research statistics will also be used. Both descriptive and inferential statistics will be used for data presentation and analysis in the research. 4.5 Limitations There are wide ranges of factors in bakery industry; it is difficult to cover every factor, which affect to the customer decision making. Most previous researches are at the team level and researcher cannot assume that the same finding will be applicable at the individual level. There are limited opportunities to access online resources. Researcher does not have the free online access to Emerald research site. The researcher is planning to gather data through questionnaires, the probability of getting the feedback within the estimated time might be low. Customers might not provide data accurately to make decisions on customer decision making. There is a high possibility of managers not revealing true and correct data.

5.0 Research Plan

5.1 Summary of the report Chapter 01 Introduction In this chapter researcher introduces the subject of the research and presents the background of the problem. Problem Statement Purpose of the study Objectives Significant of the study Methodology Scope of the study Limitations of the study

Chapter 02 Literature Review Consider the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Chapter 03 Research Methodology With the help of literature review researcher develop the conceptual frame work to find the answers for the research questions. Formulate the hypothesis to build the clear frame work. And other part will include selecting sample, and data collection. Chapter 04 Findings & Analysis In this chapter will describe the method of data analysis and testing developed hypothesis through actual findings. Chapter 05 Conclusion & Recommendations

5.2 Time Plan Time February Activity Project proposal March April May

Collecting data

Organizing and analyzing data Finding recommendations Implementing strategies

Evaluating results

Writing the report

Completing the project

Submission of the report