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of REALTORS
Summary of Responses
Lawrence Yun, Senior Vice President Jed Smith, Managing Director, Quantitative Research Gay Cororaton, Economist
October 2012
Outline of Presentation
Introduction and Summary Survey Results
Experience with International Transactions Buyer Characteristics Realtor Expertise /Designations Major Issues Reported by REALTORS
Conclusions
Most Miami REALTORS Have Worked with an International Client in the Past 12 Months
Personal Contacts and Previous Clients Important in Obtaining Clients Online Marketing Also Important
Thirty Percent of Miami REALTORS Had Six or More International Clients in 2012
21 Percent of Miami REALTORS Had 51% or More of Their Transactions with an International Client
Only 24 Percent Had No International Transactions
Four Percent of Miami REALTORS had More than 51 Percent of Their Business as Commercial
Buyer Characteristics
About Half of REALTORS Had International Clients Who Did Not Purchase a Property
Financing and Could Not Find a Property the Two Major Reasons for Not Purchasing
Sixty-seven Percent of REALTORS Had at Least One Client Who Purchased a Property
The Top Four Countries of Client Origin: Venezuela, Argentina, Brazil, Canada
REALTOR Designations
Eighty-six Percent of Miami REALTORS Report Constant or Higher Percentage of Clients Who Are International
Exchange Rates Continue to Be Seen as Important in Affecting the Demand for U.S. Property
Security of Investment and Location Are Most Important Factors In Purchasing a Miami Property
Limited Mortgage availability/dollar financing issues. Residence requirements/immigration issues. Language and diversity of culturescan be issues in completing transactions.
Diversity of expectations. Language capabilities important.
Slow Short sales process is frustrating buyers. Need for greater expertise/knowledge/professionalism in dealing with international clients.
They were Russian buyers that bought in sunny isles to have a luxury place to visit and maybe move here to give their kids a better life.
I have seen the buyers evolve from predominantly Latin Americans and New Yorkers to now Canadians, Italians, Finnish, English. I think it's a good thing to see such diversity in the market! I work with clientele from Israel and Mexico and many of them purchase on cash basis.
Must target UK, Germany, Russia, China and South America specially Brazil and Colombia
Investors are increasing due to low values and good rental income.
FIRTA is becoming an issue since they pay so much in property tax and have no exemptions, they believe it unfair
Foreign buyers would like more interested to invest in Miami if they could access any kind of status related to their residence here Language skills are very important because international clients want to do business in their language, not in English. We must offer complete customer service such as helping them with the money transfers, providing them the right sources for legal, furniture shopping, accommodations, etc. We need the short sale process to be faster. I have various clients in process of purchasing these and it takes so long that some give up.
Conclusions
International Sales are a Significant Market for Miami for location and investment security reasons However, survey data indicate volume of international transactions appeared to have eased in 2012:
- decline in percentage of REALTORS having an international transactions ( 77% in 2012 vs.
83% in 2011)
-decline in percentage of REALTORS having 6+ international clients (30% in 2012 vs. 34% in 2011) -decline in percentage of REALTORS who had at 51%+ of their transactions as international (21% in 2012 vs. 26% in 2011) -decline in percentage of REALTORS who had at least one international client who purchased property (67% in 2012 vs. 69% in 2011) -decline in percentage of REALTORS who reported an increase in the percentage of clients who are international ( 45% in 2012 vs. 49% in 2011)
Conclusions
Although volume indicators are lower, the average purchase price is higher ; 72 percent of Realtors report prices at greater than $ 150,000 compared to 67 percent in 2011 Key buyer characteristics
- Venezuela, Argentina, Brazil and Canada are major countries of origin - Condominiums are still the preferred choice, but there was greater interest in singlefamily detached homes (20% in 2012 compared to 16% in 2011)
International sales market presents unique challenges. Financing: Many buyers pay cash because credit scores do not transfer easily on an international basis. The exchange rate continues to be viewed as a factor influencing the decision to purchase.
Bridging the language gap and enabling international clients to understand how the U.S. property market works remains a challenge for many
Perceived high property taxes, titling problems, and immigration/residence were also issues mentioned by respondents Failure to find a property may indicate additional opportunities for Realtors to provide improved service beyond current offerings.
Conclusions
Commercial transactions appear in a number of cases to be connected with visa and immigration opportunities. Many contacts initiated via personal relationships.
Although personal contact is most favored, online marketing is increasing. For REALTORS with only an occasional sale, some study of foreign cultures and customers may improve communications.