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Creative Brief
Making myself marketable is the main focus of this website. I want to make sure that my purpose is very clear. I have seen far too many portfolio websites that try to explain too much. I want to make a website that is able to showcase my skills and do the talking visually. I realized that I needed a place where I can point potential business partners, employers and clients. In doint so I will create transparency particularly for those who may have found me only through my work. It is one thing to meet someone in person and do business with them that way, and it is another to have someone blindly contact you and ask you do do business with them. With the transparency, there will be more trust between myself and the client. A main feature of the site will be the blog that I incorporate. This is because blogs are great for seo purposes as well as showing people who I am and my thought process in work and in life. I want the site to have a minimalist design that is very clean and uses whitespace effectively so the visitor can enjoy the expereince of the site.
Objectives
Create a personal portolio site that will be a place to showcase my previous work. Act as a landing page for the business cards I give out that will allow business partners and potential employers to learn about what makes me tick. Create a strong dynamic blog where I can voice my ideas and share my work to gain a strong fan base that I would have never previously had in person. For the site to act as my hub and offer ways for visitors to connect socially with me
The thought of having to find someone to work with who is capable of using the desings he has made and utilize them well across many platforms scares him. He enjoys other peoples company, and is a great team player, but when it comes to his designs he doesnt settle.
Has a great background in Art implementation Feels uneasy regarding the new movement
Key Characteristics
Goals
Influencers
towards responsive design, but understands its importance. Hard worker looking to find partner to utilize his designs
signs for the web Understand the benefits of responsive design. Make solid connections to outsource work Expand his business and create a client pool
Cost of outsourcing Time consumption of learning new web languages Possibility of distortion of designs Limited colleagues with a knowlege of this area of technology
Questions
How much do developers charge for responsive Will my designs still look great on tablet/mobile? WIll my clients be interested in the possibility of
design services?
responsive design?
L Ja /CS v P a S R HP scr es /M ip po y t D ns SQ ig iv L ita e l D De ev ic Pr es ac tic P e C Te ch S D itua ec ti is on on a M l ak Feels helpless when it comes to web languages Hesitant handing his designs over to others and not getting the product he invisioned. Some customers already want mobile friendly sites. Time consumpiton of extra development DGM 2740 Principles fo Web Design
Im
Age: 23 Location:Lehi, UT Education: Fine Arts Focus: User Experience Design Employment: Self Employed Salary: $45,000
Although Mark has a srong background in design, and is able to transform vague ideas into beautifully designed masterpeices, he still lacks when it comes to transforming some designs into a well thought out and designed webpage that is able to span many different platforms ranging from desktop to mobile devices. He knows enough basic html and css to be able to put together some designs and at least make his images show up online, however he realizes that if he is going to expand his vision of his one man business he is going to need some help.
Knowledge of
T em heo Ar en ry t D tai ire on ct io n
Technol-
Confidence
pl
TM
Key Characteristics
Goals
while trying to lead the company Feels the strains of work at home Hard worker & great leader Feels it difficult to trust new employees
Influencers
pany in 6 months Be able to focus more on leading the company to where it needs to go To be able to leave work worries at work
Wife and children at home Cost to the company to hire 5 more employees Possibility of training delays for new employees Fear of past failures
Feels pressure from family members to get a real Has great ideas, but difficulty in implementation In the need of business partners and trusted con-
Questions
Will I be able to find a reliable employee? Are interns a possible option? How can we implement new technology in our
Bu
Age: 37 Location: American Fork Education: MBA Focus: Business Marketing. Employment: Fusion Design Salary: $95,000
Knowledge of Busi-
Technology
Confidence
Learner
Key Characteristics Hard worker Sees the importance of using design documentation Not willing to go with the flow of laziness
Goals Learn more about how she can learn best practices to be able to teach her team how to properly document their processes to explain why they are doing what they decide. Make solid connections with business already implementing this process Hold weekly scrum meetings to brainstorm and review processes Questions
What kind of software do we need to begin this Will my boss be upset for delays with deliverables Will my team catch on an truly follow through with
Influencers
practice
Boss and team member perceptions Time consumption of learning new software and Possibility of distortion of designs Stress of ever increasing deliverables
Frustrations & Pain Points Feels alone in her feelings for the need of change Deliverables are sub-par due to the lack of well thought out processes Employees dont want extra work Could be held responsible for both poor deliverables and missed deadlines
process?
Im
Age: 33 Location: St. George, UT Education: Business Marketing Focus: Project Management Employment: Red Team Design Salary: $65,000
Knowledge of Busi-
Design Planning
Confidence
ire
Initial IA Concept
Goal: The goal was to take a generic idea and begin to organize the basic structure of the proposed site to filter options.
Landing Page
Single page or traditional break-up?
Work
es Capabilit
up into Break ns? sectio
Contact
lp Will this he me me beco visible?
BLOG
Main rotation
ky Stic ct ta n Co m For
Downloads
Discard Pile
Fig 1 - Early sticky layout for me to invision the flow of the content presented on my site.
Comment Stickies
[ Content Clarity ] - It is very important that the limited content of the site be used in an effective manner. Presentation of my skill set conveniently tied to the work which I have done will assure that I recieve the necessary attention that I seek with this portfolio site. [ Portfolio ] - This is the main section of my site. The purpose is to drive them to the contact me section where they will be able to send me a message or request a quote to work with me. Without the portfolio, I am just presenting empty words. These pieces of work from personal, work and school projects will be the staple for landing jobs/clients. [ Blog ] - My blog will be my face to the outside world. It will provide transparancy to allow the visitors to see who I am, what I enjoy as well as new content which brings returning visitors. The highlight section will be the Friday Favorite section where I present a critique/praise each Friday. [ Contact Section] - This is the goal of the whole site. For visitors to reach this part of the page and for them to send me a business query. Whether it be from a client, business partner or future employers. I need to make sure that I present this option in an easily accessed option (such as a sticky button).
2 1
Goal: Provide a single page landing area with content available from the site that is able to grab the attention of the visitor and lead them exactly to the information they are looking for. My blog will be located on a different page to separate content.
Landing Page
Portfolio
Goal: Allow partners to see my recent work as well as grab an electronic version of my resume leading them to contact me with work.
Capabilities
Goal: Graphically show my skill set to the visitor giving them trust in the skills as well as letting them know that there are still some areas in which I am discovering and trying to learn and improve.
About/Contact Me
Goal: This is the main goal, to provide the vistitor with means by which they can contact me, ask me questions, feedback or work requests at which I will easily be able to capture vital information.
Blog
Goal: Provide transparancy through my website. This will enable the visitors to see that I am a real human being with good values and a great work ethic.
Technical Markers
1
[ Socail Media ] - Links will be provided to mulitple social networking platforms (YouTube, Facebook, LinkedIn, Twitter etc) which will enable users to track me as well as see work that I am doing among others. [ Wordpress ] - The site will be based upon the Worpress platform. Its now extensible at the code level and a large assortment of plug-ins exist making the platform robust, friendly, maintainable, and FREE!
Life
Friday Fav.
Ideas
Iconography
[ Downloadable File ] - This is where I will provide an electronic version of my resume for an easy download.
Color Key
Main Landing Page Blog Categories
Page Sections. These pages will be on one single page with links.
Fig 1 - Early version of my destop sketch. I knew that I needed to have an idea of what it would eventually look like for desktop, but realized that the site needed to be built mobile first.
Fig 2 - Building mobile first is a new trend that helps layout the responsive nature of the website.
Fig 3 cont.
Comment Stickies
1
[ Content Aggregation ] - It is very important that the limited content of the site and to present more of a visual experience for the user. While it is important that they know I know how to express myself well, I figure it best to let my work do the talking. [ Profile] - The site design was created to showcase my skills in a visual way, and to use text in an effective way will enhace this process. [ Responsive ] - Why not showcase my skills in my own site.. Obvously it will enhance the users experience, but this will also show customers, hey this is pretty cool! [ Social Icons ] - Social meida is a crucial part of marketing today and will only increase in the coming years. I found it best to get myself out there and make myself as transparent as I could. This will come in handy when I get in the point in my career that I will be doing some more freelance work on the side, because potential clients and partners will be able to see who I am both working and away while maintaing professionalism.
4 3
Technical Markers
3 1
2 1
[ Grids ] - The entire site layout is designed to work under a 12-column grid scaled to 960 pixels in width. This is critical as all aspects of the design will be developed under Responsive Design allowing the site to adjust from 960 px downward to 320 px. [ Navigation ] - The site will use a simple navigation system due to the fact the it is a single page site (except for some additional content). The links will slide the user to the selected section [ Buttons ] - Buttons will be used in my color swatch that will help the user to click on those items. My site wil be muted except for these colors which will help guide them through the site.
Surface Concepts
Using the color swatches that I chose, the next part was to try and incorporate the colors while keeping the white space as an integral part of the site.
I found it difficult to get a look and feel that I really enjoyed. It was tough to decide on orders, boxes, colors, whether or not to use textures etc.
I dont know how many times I revised the site, but it kept beeing too much or too little. I kept having the urge to code it out and look at it in the browser, but I stayed strong and kept with it! I returned to my older work and continued to look at other sites to see how they had presented things.
Style Guide
Color Swatch
RGB Hexidecimal R=252 G=174 B=82 R=55 G=157 B=225 R=251 G=112 B=114 R=108 G=208 B=74 FCAE52 379DE1 FB7072 6CD04A DCDDDE 6D6F71
Conclusion
To be honest, my site is not yet where I want it to be. I am, however, very pleased with the progress I have made. I have found that this process takes a lot more thought than one thinks. If I had not taken this class, it is very unlikely that I would have gotten into these habits. I might have been one of those photoshop junkies that Prof. Harper often speaks about who, when they have a great idea for a site, goes directly to photoshop and starts to build the site. This process was difficult but very rewarding. In the process I have realized many things that would work that I originally had thought of and also many things wouldnt work that I originally wanted to implement into the site. As I further my skills and continue to sharpen my design skills I will be able incorporate more into the site while still maintaining the clean, minimalist feel that I had envisioned and followed throughout the site.