QUESTIONNAIRE FOR STUDYING CONSUMER PERCEPTION TOWARDS V-GUARD INDUCTION COOKTOPS

1. What is your Gender? (a) Male (b) Female

2. Which of the following category describes your age? (a) Below 25 years (c) 35 45 years (b) 25 35 years (d) Above 45 years

3. What is your monthly income level? (a) Below 10000 (c) 20000 30000 4. What is your occupation? (a) Businessman (c) Private employee (b) Government employee (d) others (b) 10000 20000 (d) Above 30000

5. Which of the following brands of induction cooktops do you prefer to have? (a) Prestige (d) Butterfly (b) Bajaj (e) V-Guard (c) Preethi (f) Others

6. Have you heard of V- Guard Induction cooktops? Yes ( ) No ( )

If yes, how do you come to know? (a) Television (c) Friends/Relatives (b) Print media (newspapers & magazines) (d) others (mention)

7. Where do you prefer of purchasing V-Guard induction cooktops from? (a) Online (d) Wholesaler (b) Dealer (e) others (c) sales Agent

8. While buying induction cooktops what comes to your mind? (a) Price (c) Power consumption (b) Health and safety (d) Product design

9. How often do you use induction cookers? (a) Twice a day (c) 3 to 4 times a week (b) Once a day (d) once a week

10. What are the problems you believe to have with Induction cooker? (a) High power consumption (b) Coil Failure (d) time consumption

11. If there is any malfunction with the induction cooker, whom do you like to visit? (a) Service counters (b) Local Repair shop

12. What is your level of satisfaction with V guard induction cooktops Promotion? (a) Very good (b) Good (c) Average (d) Bad

13. What features you look in for before purchasing induction cooktops? (a) Price (e) Brand Image (b) Guarantee (f) Advertisements (d) after sales service (g) sales promotion (gifts, coupons etc.)

14. Which type of features do you prefer most from V-Guard Induction cooktops? (a) Product functionality (c) Sales Promotion(discounts ,coupons etc.) (b) Product design (d) After sale Services (repairs,warranty etc.)

15. With the increase in the price of V guard Induction cook tops (For meeting increased cost of production) your purchase behaviour will. (a) Never Change (b) Change to some extent (c) Totally change

16. Would you suggest V- Guard Induction cooker to others? (a) Yes (b) No

17. Any suggestion to improve the sales?