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Table of Contents
ORGANIZATIONAL PLAN.......................................................4
INTRODUCTION........................................................................5
1. Mission........................................................................................5
2. Vision...........................................................................................5
3. The Name & Nature OF Organization....................................5
4. Organizational Structure: ........................................................6
5. Management Team:...................................................................6
5.1. ..................................................................................................................................6
6. Pay Plan......................................................................................7
6.1. Rewards and Bonuses...............................................................................................7
7. Recruitment and selection.........................................................7
7.1. Job Descriptions and Specifications........................................................................7
7.3. Job Descriptions........................................................................................................7
7.3.1. Skill Factors.......................................................................................................8
7.3.2. Responsibilities..................................................................................................8
7.4. COMSATS EYE-VERSITY ....................................................................................8
8. Training and Development........................................................9
8.1. Employee Attendance Record...................................................................................9
8.5. Human Resource Strategy:.....................................................................................10
8.6. Human Resource Requirements..............................................................................10
8.7. Quality Policy.........................................................................................................11
8.8. Infrastructure Requirements....................................................................................11
MARKETING ............................................................................12
PLAN...........................................................................................12
9. Situational Analysis.................................................................13
9.1. Market Summary....................................................................................................13
9.1.1. Demographic ...................................................................................................13
9.1.2. Geographic ......................................................................................................14
9.1.3. Behavioral Aspect ...........................................................................................14
9.2. Market Need............................................................................................................15
9.3. Market Trend...........................................................................................................15
9.4. Market Growth........................................................................................................15
10. SWOT Analysis......................................................................15
10.1. Strengths...............................................................................................................15
10.2. Weaknesses...........................................................................................................16
10.3. Opportunities.........................................................................................................16
10.4. Threats...................................................................................................................17
11. Aspirants.................................................................................17
12. Product Offering....................................................................17

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13. Key to Success........................................................................18

14. Critical Issues.........................................................................18
15. Marketing Strategies.............................................................18
15.1. Marketing Objectives............................................................................................18
15.2. Financial Objectives..............................................................................................18
16. Positioning Document............................................................19
MARKETING MIX....................................................................20
18. Product ...................................................................................21
18.1. Product..................................................................................................................21
18.2. Levels of Product..................................................................................................21
18.2.1. Core Level......................................................................................................21
18.2.2. Actual level....................................................................................................21
18.2.3. Augmented Level...........................................................................................21
18.3. Product Attributes.................................................................................................22
18.3.1. Feature............................................................................................................22
18.3.2. Style...............................................................................................................22
18.3.3. Quality............................................................................................................22
18.4. Branding................................................................................................................22
18.4.1. Brand Name...................................................................................................22
18.4.2. Brand Positioning...........................................................................................23
18.4.3. Brand Sponsorship.........................................................................................23
18.4.4. Brand Development.......................................................................................23
18.5. After Sale Services................................................................................................23
19. Placement................................................................................23
20. Promotion...............................................................................24
20.1. Target audience analysis.......................................................................................24
20.2. Communication Objectives...................................................................................24
20.2.1. Category Need...............................................................................................24
20.2.2. Brand Awareness............................................................................................24
20.2.3. Brand Attitude................................................................................................24
20.2.4. Purchase Intention .........................................................................................25
20.3. Designing The Communication............................................................................25
20.3.1. Message Strategy...........................................................................................25
20.3.2. Appeals...........................................................................................................25
..................................................................................................................................25
20.3.3. Theme............................................................................................................25
20.3.4. Rational .........................................................................................................25
20.3.5. Social..............................................................................................................25
20.3.6. Self-Actualization..........................................................................................25
20.3.7. Message Structure..........................................................................................26
20.3.8. Informational Appeals....................................................................................26
20.3.9. Message Source.............................................................................................26
20.3.10. Expert...........................................................................................................26
20.3.11. Trust.............................................................................................................26

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20.3.12. Likeability....................................................................................................26
20.4. Choosing Media....................................................................................................26
20.4.1. Advertising.....................................................................................................26
20.4.2. Sales Promotion.............................................................................................27
20.4.3. Publicity.........................................................................................................27
20.4.4. Event..............................................................................................................27
20.4.5. Direct Marketing............................................................................................27
20.4.6. Integrated Marketing Communication...........................................................27
20.5. Promotional Budget..............................................................................................28
20.5.1. Affordable Method.........................................................................................28
20.6. Collecting Feed Back............................................................................................28
21. Pricing.....................................................................................28
21.1. Pricing Approach..................................................................................................28
21.2. Pricing Strategy.....................................................................................................29
21.2.1. Cost................................................................................................................29
(Annexure)...................................................................................29
Financial......................................................................................30
23. Plan......................................................................30
24. Financial Plan.........................................................................31
24.1. CAPEX Budget.....................................................................................................31
24.2. Operating Budget..................................................................................................31
24.3. Sales Forecast........................................................................................................32
24.4. Expense Forecast..................................................................................................33
24.5. Break Even Analysis.............................................................................................34
24.6. Debt & Equity Ratio.............................................................................................35
24.7. Income Statement..................................................................................................36
25. Introduction:..........................................................................38
26. Aim:.........................................................................................38
27. Scope:......................................................................................38
28. Technical Requirements........................................................39
29. General Requirements: ........................................................39
31. Splash Screen:........................................................................40
32. Login Form:...........................................................................40
33. Switch Board:.........................................................................41
34. Employee Information:.........................................................42
35. Employee Abilities:................................................................42

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ORGANIZATIONAL PLAN

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INTRODUCTION
From the eye we analyzes most of the things around us. Eye is one of the biggest use
sense. So the business is conducted for changing the people thoughts about the Islam and
the culture to project the right thinking. The young generation is the target because if we
change the views of one generation we will change all the generations coming ahead. So
we chose the name eye-varsity that the eye can judge the vast view of any thing whether
it is smaller or bigger. As the business is also ethically contributing virtual thoughts to
society. Business will get the feedback by conducting the social forums in presence of
scholars and will judge the views of the people. The wrong concepts of the people would
be captured and solution would be given on the spot or in the coming sessions. The
scholars will be invited in the extension plan related with the fields of Islam, social work,
law, human psychology, doctors, economics (social issues) etc. we will take the feedback
about the customer’s interest and problems by questionnaires. What the difference we are
giving is the learning opportunity with the excieting and fabulous movie that will create
relax and learning environment for the people which will join us.

1. Mission
Knowledge about right thought of religion, culture and environment in globally.

2. Vision
Education and creation of right and wrong in the young generation about the Islam and
society wrong conceptions.

3. The Name & Nature OF Organization

To given service have individuality so it is needed to give it a name. In the case it is
actually the concept of mini Eye-Versity so we allocate the name which is “EYE-
VERSITY”.

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4. Organizational Structure:
The organizational structure is shown below:

CEO

Director Operations

Human Resource
Finance Manager Marketing Manager IT Manager
Manager

Assistant manager Assistant manager Assistant manager Assistant manager

Operatives Operatives Operatives Operatives

5. Management Team:
5.1.
The management team of our business includes:
 CEO
 Director Operations
 Department’s managers
 Assistant Managers
 Operatives
 Technician
Qualification and other things will be discussed in detail in the job descriptions.

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6. Pay Plan
The pay plan for COMSATS Eye-versity is as under:
- CEO = Rs. 80,000
- Director Operations = Rs. 50,000+
- Department’s managers = Rs. 40,000+
- Assistant Managers = Rs. 20,000+
- Operatives = Rs. 10,000
- Technician = Rs. 5,000/month

6.1.Rewards and Bonuses

The rewards and bonuses for the employees working are not in exact monetary terms like
as salary at the end or something but what we believe for this is that the staff will be
motivated by

- Occasion gifts (e.g. Eidi etc)

- Pay increase after 12 months.

7. Recruitment and selection

At the start, COMSATS Eye-Versity plans to make advertisement for recruiting the
qualified staff (operatives) in local news papers. There is also another possibility of
availability of qualified staff through the personal contacts only that resultant in lowering
the recruiting cost.

7.1. Job Descriptions and Specifications

The definite pattern of what is required for each member of the staff and what abilities
are clearly laid down in this area.

7.2.

7.3.Job Descriptions

COMSATS Eye-versity requires the services of operatives with following prerequisite.

Job Title: Technician

Date: December13, 2007
Job Location: CIIT Eye-versity.

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Reports to: Muhammad Aamir Shahzad

Status: HR Manager.

7.3.1.Skill Factors

Education: Intermediate with at least 2nd Division.

Experience: At least 1-3 years of experience of Hardware.

7.3.2.Responsibilities

The technician will responsible of maintaining the computers, sound systems, &
multimedia of the business and if any trouble shooting occurs during the operations, he
will overcome the problem. Besides this, he will also maintain the computers through the
different software in order to increase the performance of the computers. The technician
will run the scandisks on regular basis so that the computer’s hard disks could be free of
errors and he will also run the defragmentation utility so that the computer’s hard disks
could perform fastly and responsively.

7.4.COMSATS EYE-VERSITY

Positions Vacant

Applications are invited from suitable candidates for appointments against the following
vacancies in COMSATS Eye-versity Attock.

S.# Name of the Post No. of Qualification and Maximum

Posts Experience Age Limit

01 Operatives 4 A Bechlor degree and having 20–35 years

the experience of minimum 2
years.

→ The maximum age limit up to 5 years will be relaxed able.

→ No TA/DA will be admissible for appearing in interview. The place & date will be
intimated later on.

Application on plain paper, along with attested copies of educational and experience
certificate, domicile and national identity card etc should reach the undersigned within 15
days from the date of advertised, incomplete application and those received after due date
will not be entertained/considered.

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Muhammad Aamir Shahzad,

HR Manager,
COMSATS Eye-versity,
Karma Road Attock.

8. Training and Development

The training and development of the operatives would be through “work” and
“experience”. The more time they will spend with the assistant manager on duty, the
more they will learn so the work itself will be training for him.

8.1.Employee Attendance Record

8.2.
Employee

I.D. #: Social Security #:

Department: Date Hired:

20___ Vacation Due:

Sick Leave Due: Date:

For The Month of: ____________________________________

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8.3.
Date Day Present Vacation Sick Day Present Vacation Sick
1
2 16
3 17
4 18
5 19
6 20
7 21
8 22
9 23
10 24
11 25
12 26
13 27
14 28
15 29
30
31
8.4.

Employee Signature _______________________ Date___________________

Manager Signature_________________________ Date___________________

8.5.Human Resource Strategy:

Human resource is the main asset of any organization. Most common within corporations
and businesses, human resources refers to the individuals within the firm; they play an
important role while making a business successful. Human resource is traditionally
called as labor; human resource includes the helping staff and peons. The top
management team will be responsible for the profit and loss of the business. The profit
will be equally divided between the management team and they will also responsible for
the loss and the compensation strategies for the employees will be based on the
performance and commitment towards their job.

8.6.Human Resource Requirements

The project of outlet requires the following Human Resources/Staff for the first year:

Positions Required
Chief Executive/Owner 1

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Director operations 1
Departmental managers 4
Assistant managers 4
Operatives 4
Technician 1

8.7.Quality Policy

Our passion for excellence and commitment to give knowledge about Islam and modern
sciences and diminishing conspiracy against Islam Next we implement an audience
sample check and finally opt for post-delivery feedback from our valued clients.

8.8.Infrastructure Requirements

The project will have the following infrastructure components:

Infrastructure Requirements Quantity

Hall/ virtual room 1
Chairs 350
Table 1
Multimedia projector 1
Sound system 1
Computer System 1

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MARKETING
PLAN

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9. Situational Analysis
9.1.Market Summary
9.1.1.Demographic

Race

As we are doing it on the basis of social benefits and creating the right image about the
society in the consumer mind so there is no discrimination about the race or the sex.
In COMSATS we have people from different set of Islam. In race there are SYED,
HASHMI, SHEIKH’S etc. so the races have no impact on our business. People are quite
interested because there is no Eye-Versity facility in ATTOCK with respect to younger
generation interest and information.

Age

Because we are targeting young people so it is very important for youth to understand
themselves, their culture, their environment, and their ancestors. In the future young
generation will be on the seat of doing making decision about the society. So it is
important to create the right image in the young generation. In COMSATS we are
targeting the students. There is no respect of age but they must be young.

Income

Our thought is for the young generation it is not the concept for the elite class or poor or
one rather than it is for all the young people without any status binding. We are offering
the facility to students of COMSATS with no respect of income but they can pay it.

Liabilities

Students have to manages their lecture and fully castrate on their studies and our business
liabilities that keep the ethics factor first.

Language

All students are well capable of listing, writing, speaking, Urdu and English.

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Status

Our program could be understandable of minimum of level of university education in

extension plan. So the customer he must be 18 year old or above to understand
documentary.
They must be well educated well to understand Movies.

Location

In extension plan we will have a TV channel like National Geographically. We are

offering business for COMSATS university students.

9.1.2.Geographic

Area

We are launching business of Eye–Versity in COMSATS University ATTOCK Campus.

ATTOCK is a small place and under developing and the student of COMSATS are
eligible young people, who can easily, accepting the concept of Eye-Versity.

Environment

The environment is highly educated and professional, disciplined. On COMSATS there is

a very high impact of Islam Pakistan society norms and believe.

Nationality

Young people from any where in the world. Our customer the student of COMSATS and
the faculty members of COMSATS are all Pakistani.

9.1.3.Behavioral Aspect

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In every country there is highly corruption and full of problem like it. We would create
and motivate people to adopt the right way of getting money keep smiling and strength
about the believe you have. People are highly parting of Islam and there is very big
misconception of view of movies. So we are gathered to change their concept about Eye-
Versity and educate them about the right and the wrong in our society and culture. New
generation specialty the student of COMSATS they are very much committed to learn
something for their entertainment. Student would like to purchase entertainment tickets.

9.2.Market Need

As the students of COMSATS are main customer and as being students of hire studies
and they are involved in studies which makes them quite boring so it is a huge need of
such activity which will give them relaxation and entertainment within their studies at the
institute. Our business will give them relaxation for their education and also educate them
about the right and the wrong concept of our society.

9.3.Market Trend

Now new generation needs to know about the norms and religion in our society and they
want to evaluate them in view of new thoughts so our business will provide them a
facility to satisfy their need.

9.4.Market Growth

From the last 50 years there is a big decline in cinema industry in Pakistan .So here we
see that many new channels have been introduced in the concept filmatic dramas. So this
business if good dramas, movies will make place in the market.

10. SWOT Analysis

10.1.Strengths

 Islamic point of view

 Islamic culture
 Positive thinking
 Information about Islam
 Knowledge sharing
 Chang the concept of cinema
 Most of time used in the Islamic knowledge

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 People improve their Islamic way of living

 Beneficial for both male,female as well as children
 Awareness for new generation
 Create positive thinking
 Beneficial not only for the muslims as well as for non-muslims
 Create solidarity and brightness in society
 Beneficial for the both educated and uneducated peole

10.2.Weaknesses

 Low resources
 Low rate of audience
 No access in different places and different non-muslim countries
 Culture differences
 Lack of entertainment
 Majority of the people dislike the concept Islam spreading through media
 Non-muslim create hurdles
 Unfortunately, Pakistan film industry has always suffered from lack of
educated people
 Government not give protection to Islamic cinema
 Lack of experience
 No knowledge about the future advancement in technology

10.3.Opportunities

 The opportunity analysis is divided on two stages.

 Short-term and long run. Prototype Testing
 The first stage is that on which the business will be operate on the trail basis.
 In this phase the business will operate in the market of ATTOCK.
 The first opportunity is the support/good will of our university.
 .As we will present our self in the other places as the organization associated
with the well reputed university it will have a positive effect on the
recognition of our business.
 Other one is the expansion opportunity.
 When business will need to expand the options are contracting with
educational institutes, schools, colleges and other universities. Making new
view points in these institutes will pave a way to the easy expansion of the
Eye-varsity project.
 Business expansion opportunity is usage of cable TV media.
 Using this media we will be able to cover those people who, due to any
reason, will unable to visit the Eye-varsity site.

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 Then the production of video disks for the project for the sake of expansion.
 The CDs will be available in the market for the customers on reasonable
prices.
 On the long run when the business will be expanded out side the territories of
ATTOCK city the company will also need the human resource.
 The need of more employees will be fulfilled form the COMSATS University
ATTOCK Campus. 16.Here we have low hiring cost and cheap employees
will be available for us.

10.4.Threats

 On the initial phase when the business will operate only in the COMSATS
campus the first major threat is the resistance from the various ethnic groups.
 It can negatively affect the familiarity of the business.
 The second major threat is the financing problem.
 As on the initial stage financing will be done on individual equity base while
it needs more by the project so finance handling is also much important factor
to cater with.
 On the long-run the major threats are the entertainment TV channels.
 As the viewer ship is more towards that area so it can harm the operations of
business on the initial phase.

11. Aspirants

 In the outside market of ATTOCK City the major competitor is the cable TV.
 If we launch this project the probability may arouse that cable TV launch its
programs similar to our project.
 So the expected viewers would start deteriorate due to this tough competition.
 Other strong competitors include the various Islamic TV channels including
Indus Vision, Peace TV, QTV, and the lectures of different Islamic scholars
 Cable network-Islamic events
 Cd/DVD sellers
 Ullama-e-karam who address
 Madrassas
 Institutes like Al-Huda
 Radio

12. Product Offering

Basically the soul of the business is providing service. So in short we will be using a
blend of it. So the detailed product/service offerings are listed below.

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 on site multimedia projection of Islamic videos

 Availability of video CD

13. Key to Success

Good impact on the new generation from the Islamic point of view. The concept of
cinema in the mind of the people change. Cinema play an important role for the spreading
of Islam.

14. Critical Issues

 Some moles is against the video display

 Financial risk in displaying videos in other campuses
 HR recruitment problem who want to display videos in other campuses
 Audience time willing problem
 Wrong conception abut Eye-Versity may be some people not want to
 See it. So it’s disgusting for him

15. Marketing Strategies

15.1.Marketing Objectives

 Create awareness about Islam and modern science through videos

 Diminishing bad concept and conspiracy against Islam
 There we will have to tell by marketing that people should have to see the movie
with us to have the solutions of all the above.
 To solve problems which is created in our culture about Eye-Versity?
 Through marketing we deliver the message about Islam and attract large number
of audience to saw our project
 Marketing objective is helpful in the success of our new business

15.2.Financial Objectives

The main financial objectives are: -

 Earn the maximum profit to expand this special service to all over the Pakistan
 Generate profits to meet our financial obligations for the year.

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 Generate sponsorship.
 Maintains a significant research and development budget to enhance future
product development.

16. Positioning Document

To the students and teachers of well known Pakistani universities in urban and sub-urban
areas of Pakistan with the at least 12years of education and the monthly household
income of Rs. 25,000 and above, our Eye- varsity is a corporate brand that attempts to
inculcate the real values of Islam in the youth, which presents Islamic teachings in an
interesting and convincing manner.

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MARKETING MIX

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17.

18. Product
18.1.Product

We are going to offer a service of video entertainment. We will show the Islamic related
videos in our auditorium. Mostly we will display such videos in which any kind of
research is conducted & it relates to Islam. We will also display those videos which cover
any aspects of Islam.

18.2.Levels of Product

There are three basic level of product.

18.2.1.Core Level

Videos which are related to different aspects of Islam & Islamic research documentaries.

18.2.2.Actual level

 Original print.
 Clear video.
 Fantastic sound.
 Affordable price.
 Wide screen display.
 At least 640 by 480 video resolutions.
 Dolby digital surround sound
 NVIDIA pure video technology.
 Cyberlink eagle vision technology.

18.2.3.Augmented Level

 We will provide a discussion forum to user to where they will discus about
our videos after the show.
 We will provide comment cards on which user will give us feed back
about our environment & videos.
 We will make a stall of CD out side of auditorium. In these CDs we will
offer our videos.

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18.3.Product Attributes

18.3.1.Feature

We will offer at least 640 by 480 resolution video of DVD quality. All of our video will
be in color print. We will use NVIDIA pure video technology & cyber link eagle vision in
our videos to enhance the image quality of our media. We will use Dolby surround sound
which is best sound encoder available now a day.

18.3.2.Style

Our videos will be presented on some kind of white material on a screen. We will use
multimedia to represent our video on a screen. On the initial stages of our business we
will use multimedia. After some time we will use latest technology to represent our
videos. Our videos will be available on DVD disk.

18.3.3.Quality

Quality is always defined by customer. But still we will use best videos standard
available in the world. We will use unique Islamic research videos in shows so this can be
a quality. We wil reasonable price for our shows. We will use best picture & sound
quality videos. Environment of the auditorium will be nicely designed according to the
expectation of the customer. All these elements will be included as quality. We will use
most popular & enhance sound system to increase audio quality. Before any video show
we will use fragrance to refresh the air. The multimedia of Panasonic Company will be
used. In later stages we will buy latest technology to present our videos. Different light
effects will be used to enhance the taste of the show.

18.4.Branding

18.4.1.Brand Name

Our brand name is Eye-Versity. It is the combination of two words. One word is eye
while another is veristy. Eye word is taken because human see everything by using this
part of the body. While another word is taken from university i.e. versity. Versity is taken
because university is one source of knowledge & research so it matches our requirements.
As a result we assign Eye-Versity name to our product.

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18.4.2.Brand Positioning

“Islam for all the times” is our slogan. We will position our brand trough emotions.
Because our brand is related to the Islam so we will be able to strongly influence the
Muslims society. Values & beliefs of any society is most important thing for that society.
In the Muslims society Islam is big influencer of their lives. So we will conduct our
promotional campaign on the basis of Islam. It means that we are conducting our
promotional campaign on the basis of emotion.

18.4.3.Brand Sponsorship

Our brand is private brand. We will buy videos in the market. These videos will become
our property. After that we will display them in our shows. We will not deliver them to
any other entity.
In those areas where we can not get access easily there we will we use brand licensing
strategy in those areas. These areas include some areas of Baluchistan & for areas of
other provinces.

18.4.4.Brand Development

Our brand is a new brand. So we will not use any of line extension, brand extension or
multi branding strategy. We will use new brand development strategy for our product. We
are going to start a new business. So our product is also new. We are going to launch new
brand with new product category. That’s why we are going to use new brand development
strategy.

18.5.After Sale Services

We will use a box to collect the customer remarks. It will be kept out side of the
auditorium. Customer will be free to put any kind response in that box. We will provide a
discussion forum to user to where they will discus about our videos after the show. We
will provide comment cards on which user will give us feed back about our environment
& videos.

19. Placement
Direct channel will be used for our business. We will buy the video & display it in our
shows. There will be no such a third party involve in it. We will lunch our business in
Attock Campus. In initial stages, we will use COMSATS Attock campus building for our
business purpose. Virtual room or canteen will be suitable. COMSATS Attock Campus
chair will be used for the customer.

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20. Promotion
20.1.Target audience analysis

The people who have the unsolved questions about the Islam and society. People like to
have social gathering on the Islamic discussion answer we will satisfy there entertainment
needs and social problem solution.In the auditorium we will do discussions and movies.
It will be projected on the holidays where people can participate as much as they can.
People want there solutions about the unsolved questions about the Islam and social
issues.We will provide the Islamic movies. Than we will arrange the discussion forum
about the problems solution with some authority frames work or some personality. It will
be a pace where people mix to have the social discussion and can meet the same in trust
people.

20.2.Communication Objectives

20.2.1.Category Need

Islam is the ultimate truth and we have to know about it so we will introduce the concept
of learning Islam by video and discussion to implement in the society. We want our
customer to have the answer about the problems they have in his mind and solution to his
problem.To make the concept for the society rightness and the right image of present for
the customer.

20.2.2.Brand Awareness
We have to create the brand identity because there is the wrong concept in the past about
the Eye-Versity and industry so it is important to have the right concept for the society
and tell them that we are projecting Islam in the context of Eye-Versity. So for getting the
right in this stage where we are at prototype we can have the tools of marketing mix o
launch in the COMSATS University for the Recognition of eye-varsity.Because of wrong
concept of Eye-Versity and movies we have to use the education of customer by the
personal selling and sales promotion to attract them to right thought Eye-Versity.

20.2.3.Brand Attitude
We want people to be educated and then they fell that they are right in their views and
they can help others, they are more motivated towards there life and they can influence
others in their slow to energetic life. We have to create the right selection of customer to
have the right Islamic values and they must be well educated to have our brand because

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it just essential to understand by the people with the right values. They must understand
the cultural and social values.

20.2.4.Purchase Intention
 People want to gather for Islamic discussion and view the right path
 They want to be entertained in stressful life.
 They want to have the answer of there unsolved question

20.3.Designing The Communication

20.3.1.Message Strategy

20.3.2.Appeals

In this we will serve the people to have the right views about Islam and we will conduct
the preference marketing in business. In eye-versity is that where we will give social
mixing concept for people from the same interest. The same communicational interest
solutions to customer unsolved problems about the Islam. In extension plan people will
find the Islamic discussion in there interested way.

20.3.3.Theme
We will project the theme in people to see the Islamic movies and social problem
solution, to create the right benefit solution of wrong concept of Islam in the modern
society. The projection will be about the Islam with the blend of entertainment.

20.3.4.Rational
Eye-verity movies will create the right and wrong about the Islam and there society with
science.

20.3.5.Social
Socially the customers will have the thought of Islam. They will meet the class of there
same thought and they will share ideas with them for there interest and will mix with
them which will make there idea to be spread in people and they will have opportunity of
hearing from other person about his views e.g. about life and Islam.

20.3.6.Self-Actualization

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Our customer self actualization will be high when he will be educated by himself, his
culture, his religion he will feel above of all the things because he know every thing
about his life and his circles. He will self actualize himself in the manner of his behavior
towards himself. When people will hear him he will be self motivated that he have some
importance in the world.

20.3.7.Message Structure

20.3.8.Informational Appeals

We will use the person of social community ideal like some scholar of Islam that he will
give the projection help to us. In this we will use the authoritative framework.

20.3.9.Message Source

20.3.10.Expert

We will give imaging position of our business by role models in our society which are
successful in their fields and can inspire other people to opt our program. As we can say
that by producing good things we can inspire people by taking Dr. Zakir Naik in front of
our promotional campaign to attract people to see the difference between right and wrong
in Islam, culture and environmental issues.

20.3.11.Trust
People like to trust on ZAKIR NAIK, because he is the imaginary authority on Islam and
studies of comparative religon.

20.3.12.Likeability
We will call him because people like to take the answers from him.People like to trust on
ZAKIR NAIK, because he is the imaginary authority on Islam and studies of comparative
religion.

20.4.Choosing Media

20.4.1.Advertising
We will advertise our campaign by following steps.

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Initial advertisement:
In which we will make brochures, pamphlets and banners. We are going to do this kind of
advertisement because we are targeting students of COMSATS institute of ATTOCK
campus in prototype stage.

Future Advertisement
We will adopt cable channel networking ATTOCK city. Because our target is youth and
we know that they like entertainment and cable channel network is one of the
entertainment by which we could achieve our objective.

Web site Eye-Versity

This website will use for the feedback and the teaser campaign for the Eye-Versity.

20.4.2.Sales Promotion
We have a plan to promote our sales by following steps.

Initially we will promote our sales by giving concessions to our students of COMSATS in
pricing. We know that students can’t pay a lot to watch a documentary. We will give
membership to our target market. We want to attract our target market for long term.

20.4.3.Publicity

We will do the publicity by creating the curiosity in the customer’s that they join us to
view the Islamic point of view of life. We will adopt following steps to do publicity of
our product which are as follows.
 Viral Marketing usually known as buzz marketing.
 We will target the opinion leaders for increasing a positive word of mouth.

20.4.4.Event
We will arrange an open discussion sitting in which people can discuss about their views
for the religion Islam and others. We will invite the guest speaker like Israr Ahmad, Tahir-
ul-qadri etc. by this we can create a positive relation between our target market. People
will be openly invited and they will not be charged even a single rupee to participate in
the event.

20.4.5.Direct Marketing
We will do direct marketing of our product Eye-Versity by contacting the main heads of
different institutes and also invite them by giving direct invitation on the official website
of the institutes.

20.4.6.Integrated Marketing Communication

By the mixture of sales promotion, direct marketing, publicity, event and advertising will
create the concept message about our business. The message would show that the

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entertainment by the movies which targeted to give the right concept of Islam, society,
norms, values etc. the mixture of this will help us to create the right concept of our
business and projection by the integrated marketing communication tool, advertising,
sales promotion and personal selling.

20.5.Promotional Budget
20.5.1.Affordable Method

 To achieve our goals affordable methods is to advertise our product by making

pan flex on majority public places in our campus. No bill boards.
 Advertisement on cable TV to target massive customers.
 Radio channel. {Fm 97}
 Brochures, pamphlets and banners in front of different schools and colleges.
 Website

20.6.Collecting Feed Back

Feedback would be taken by the suggestion box and getting the ideas from the discussion
forum about what people want and feeling about our concept. To get direct feedback we
will use our website that will be use for getting the response from our customers. The
given email address will be: -
feedback@eye-versity.com

21. Pricing

21.1.Pricing Approach
We will use value based pricing approach. We do not have any competitor in the market.
No price is established for this type of service. So we can not adopt this approach.
Another approach is cast based approach. Because our cost of the business is not properly
calculated so will also face difficulties if we use cost based pricing. As a result we will
use value based pricing. We will analyze the customer & find out the price.

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21.2.Pricing Strategy
We will use market penetration strategy to enter into the market. We are going to offer the
new product. The people are not aware of the product. Also their loyalty is not established
yet. They are not interested in it. So to achieve different marketing objective market
penetration strategy is best suitable for us. We will keep the price low at the beginning of
our business. So by using the low price we will achieve different objective.

21.2.1.Cost
The basic cost of the product will be its DVDs cost. A set of 32 high quality DVDs will
come in 2250. Other cost include banner, comment cards, air freshener and boards cost. It
is for the initial stages of our business. In the long run our cost will be changed. Different
other marketing activities will increase the cost in the long run.

(Annexure)

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22.

1.

Financial
23. Plan

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24. Financial Plan

24.1.CAPEX Budget
Amount
L/H Land & Building (lease rent) Rs.15000 per month 180,000
Furniture & Fittings
Table (50*4*8) 1,600
Chairs (15*350*4*8) 168,000
169,600
Office Machinery & Equipments
Computer 30,000
Projecto
r 150,000
Sound System 125,000
Generator (50 KW) 200,000 505,000
Sub Total 854,600

24.2.Operating Budget

CD’s set (70*4*8) 2,240

Electricity Bill (8000*12) 96,000
Ticket Printing 5,000
Publicity/Promotion
Fix Banner (30*15*5*2) 4,500
Banner Changing With
Event (6*3*30*4*8) 17,280
Television Ads (2000*8) 16,000
Pamphlets 5,000

CEO (80000*12) 960,000

Director Operation (50000*12) 600,000
1,920,00
Department Manager (40000*12*4) 0
Assistatnt Manager (20000*12*4) 960,000
Operatives (10000*12*4) 480,000
Technician Salary (5000*12) 60,000
Preliminary Expense (Decoration etc.) 50,000
Transport 64,000
Sub Total 320,020

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1,174,62
Total 0

24.3.Sales Forecast
People

Total Population 1,000

Faculty (10% of Total Population) 100
Student (90% of Total Population) 900

Hall Capacity for Seating is about 350 People Which is about 35% of Total
Population

Suppose in Trail Session

Faculty are 25% of Faculty Population 25
(25% of 10%)
Students are 15% of Student Population
(15% of 90%) 135
Total population in Trail Session 160

Consumer Repurchase

Suppose Customer Repurchase increase by 170% of Trail Session and the

Ticket rate is constant over the period

So, in every session we have approximately

after trail session 272

How many persons attend the Session in the First Year

In a week there will two sessions on the same day. So, therefore in a
month there will eight sessions

For first month Trail Rate (160*4*2) 1,280

For a year there will be only 64 Sessions because there is only two semesters in a year,
compromised of 4 months

For the first year consumer Repurchase

(272*28*2) 15,232

Number of Tickets to be Sold (1280+15232) 16,512

So we have to Sell “16512” Tickets in the First Year

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Suppose the Ticket Price is about Rs.50

Total Sales in first Year (50*16512) Rs.825600
After the First year total sales in the year is (17408*50) Rs.870400

24.4.Expense Forecast

Fixed Cost Amount

L/H Land & Building (lease rent) Rs.15000 per month 180,000
Table 1,600
Chairs 168,000
Computer 30,000
Projector 150,000
Sound System 125,000
Generator (50 KW) 200,000
Fix Banner 4,500
CD’s set 2,240
Technicain Salary 60,000
921,340
Variable Cost

Ticket Printing 5,000

Electricity Bill 96,000
Banner Changing with Event 17,280
Television Ads 16,000
Pamphlets 5,000
Transport 64,000
Preliminary
Expense 50,000
253,280

Total 1,174,620

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24.5.Break Even Analysis

Break Even Analysis= Fixed Cost / contribution margin ratio

=921340/0.693217
=1329079

Contribution Margin Ratio= (Sales --Variable Cost)/Sales

=(825600-253280)/825600
=0.693217

Variable Cost % = Variable Cost/Sales

=253280/825600
=0.306783

NOTE: Break even analysis shows that minimum amount of Rs. 1329079 revenue should be
generate and variable cost 30% shows that this amount is variable cost in the revenue.

BREAK EVEN POINT

Amount

Revenue 1329079
Less: Variable Cost 30 % 412015
Contribution Margin 917064
Less: Fixed Cost 921340
Net Profit -4276

The amount of Rs. 1329079 shows that minimum we have to sell 26581 Tickets in order to get
break even point now we are selling only 16512 tickets.

The difference is 10068 tickets its means we have to display at least 37 sessions (10068/272)
in order to achieve break even point

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24.6.Debt & Equity Ratio

Expected Expense 1,174,620

Suppose there are 8 persons who will start business and each can contribute Rs.
50,000
(50,000*8
) 400000

Equity 34%
Debt 66%

Lease by Bank

Bank will lease office machinary & equipments which is about Rs. 505000 for 5
years at a rate of 10%

So the per month lease amount is about Rs. 9258

Suppose 25% of equity will be used for running operations

The remaining amount of equity is Rs. 300000

And a deal with building owner that we will pay 6 month rent in advance only, and
remaining will be later on.

so, now the amount in hand is 300000 + 90000= Rs. 390000

We will fix deposit this amount in bank at a rate of 10%.

So, at the end of each year we will have Rs. 39000 as profit

Form the amount of Rs. 390000 we will finance about 90% at the rate of
12%
The financed amount will Rs. 351000
The interest paid on this amount will Rs. 42120

The Extra amount paid in each year to bank will Rs. 3120 (39000-42120)

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24.7.Income Statement

EYE-VERSITY Inc.
Income Statement
For the month ended 31 Dec, 2007

108,80
Sales: (272*2*4*50) 0
Less:
Salary 5,000
Lease 9,258
Promotion Publicity 5348
Preliminary 6,250
Electricity 8,000 33856
EBIT 74944
Less: Interest/Bank Loan 260
Cash in Hand 74684

Reference

Rent 6 Month 90,000

Bank Loan 3,120
Lease per month 9,258
Electricity per month 8,000
Promotion/ Publicity 25,410
Salaries 60,000
Preliminary 50,000
155,78
8

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HR AUTOMATION

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25. Introduction:
In this project we are making a cinema like product named as eye-
Versity.
In this project we will show movies, documentaries and also arrange discussion forums.

The area which is given to me is Automation of HR department.

26. Aim:
Our aim of this project is to target the literate society and motivate them to get
interest in cinema which we not found in people now a days.

Our aim is also to groom the young society so that they become a good Pakistani and
they have also know about their religious Islam.

This is possible when we show related movies to Islam and traditions as well. So that
they recognize their selves.

27. Scope:
Our scope of this project is too broad. Initially we start our project from our own
campus but later on our aim is to spread it to other colleges and schools in attock. And
this is mentioned in our expansion plan. Later on when we got success and motivate
people then we spread it all over Pakistan.

We take our own auditorium in Schools, colleges and universities for showing movies of
public interest.

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28. Technical Requirements

The technical requirements are given below

Internet facility

Computer

2.0 GHz Processor

512 MB RAM
Intel original motherboard
CD ROM
FDD

Tools

Visual Studio 2005

C#.NET
MS Access

29. General Requirements:

To automate HR Department I need complete information and cooperation from HR

Department and other corresponding so that at the end there is a less chance of errors in
implementing phase.

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30.

31. Splash Screen:

Splash Screen is used to show it to user when software is busy in
loading its file for running.

It contains general information about software.

Here is a visual form of splash screen.

32. Login Form:

Login Form is made for software security. If there is no authentication for
user, then anyone can access the software as well as records in software.

For that login form is used. And this helps us to secure our data from others. Only the
person who has valid Login ID is able to view, update and delete records.

Controls on Login Form are Login, Reset, about us and Exit.

Here is a visual form of Login Form

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33. Switch Board:

In this software the switch board is used to visualize departments

separately. It contains all four departments which are used in our project. Like CS,
Finance, Marketing and HR.

In each department we can view records, update records and delete records as well.
Our software is in its testing phase so we only connect computer science department with
database to check whether its work properly or not.

In testing till now the database is working properly with its Interface in C#.NET 2005

Here is its Visual form:

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34. Employee Information:

It is general information of employee. It contains only its
personal information.

It contain its Name, Father Name, NIC #, Address, Phone #’s, Email and employee ID
which is emp#.

Emp# is unique for every employee. It is a primary key which generate automatically
when we enter new record in our database.

In employee Form the control buttons which are used are Next Record, Previous Record,
Last Record and First Record.

35. Employee Abilities:

In employee abilities there is information about employee
working, skill and qualification etc.

Emp# is a foreign key in Employee ability which is primary key in employee

information.

It contains emp#, Name, Nature of Job, Experience etc…

In employee Form the control buttons which are used are Next Record, Previous Record,
Last Record and First Record.

Here is its visual form.

COMSATS Institute of Information Technology ATTOCK Campus