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ACQUITY GROUP

Brand eCommerce and Digital Marketing

AUGUST 2012

Disclaimer

This presentation does not constitute an offer to buy, sell or issue, or a solicitation of an offer to purchase or subscribe for, any security or instrument of Acquity Group Limited (the Company) in any jurisdiction or an inducement to enter into any investment activity or trading strategy, nor m ay it or any part of it form the basis of or be relied on in connection with any contract, commitment or investment decision whatsoever. Specifically, this presentation does not cons titute a prospectus within the meaning of the U.S. Securities Act of 1933, as amended (the Securities Act). This presentation does not contain all relevant information relating to the Company or its securities, particularly with respect to the risks and special considerations involved with an investment in the securities of the Company. No securities of the Company may be offered or sold in the United States without registration with the United States Securities and Exchange Commission (the SEC) or an exemption from such registration pursuant to the Securities Act and the regulations promulgated thereunder. Any public offering of the Company's securities to be made in the United States will be made pursuant to an effective registration statement and prospectus as specified under the Securities Act. Such prospectus will contain detailed information about the Company and its management as well as the financial statements of the Company. Any decision to purchase the Company's securities in an offering in the United States or anywhere else should be made solely on the basis of the information contained in the prospectus. The prospectus can be obtained free of charge from the SEC's website at www.sec.gov. The information contained in this presentation has been prepared by the Company solely for informational purposes and has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or the opinions contained herein. No part of this transaction shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. None of the Company or any of its affiliates, shareholders, directors, employees, agents, advisors or representatives will be liable (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with the presentation. This presentation contains forward-looking statements that reflect the Companys intent, beliefs or current expectations about t he future. These statements can be recognized by the use of words such as expects, plans, will, estimates, projects, intends, or words of similar me aning. Such forward-looking statements are subject to numerous assumptions, risks and uncertainties, which change over time. In addition, they are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those expressed by the forward-looking statements as a result of various factors, many of which are beyond the Companys control. None of the Company or any of its affiliates, advisors or representatives has an obligation or undertakes to revise forward-looking statements to reflect future events or circumstances. THE INFORMATION CONTAINED IN THIS DOCUMENT IS HIGHLY CONFIDENTIAL AND MAY NOT BE FORWARDED, PUBLISHED OR DISTRIBUTED, DIRECTLY OR INDIRECTLY, TO ANY OTHER PERSON (WHETHER WITHIN OR OUTSIDE YOUR ORGANIZATION/FIRM) FOR ANY PURPOSE AND MAY NOT BE REPRODUCED IN ANY MANNER WHATSOEVER. ANY FORWARDING, PUBLICATION, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORIZED. By attending this presentation, participants agree not to remove this document, or any materials provided in connection herewith, from the conference room where such documents are provided. Participants agree further not to photograph, copy or otherwise reproduce these materials in any form or pass on these materials to any other person for any purpose, during the presentation or while in the conference room. Participants must return this presentation and all other materials provided in connection herewith to the Company at the completion of the presentation.

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 2

We are the Leading Provider of Brand eCommerceTM and Digital Marketing Solutions

11 years operating experience Over 600 global brands 569 employees year-to-date Year-to-date revenue of $70 million 1H 2012 over 1H 2011 revenue growth 51% 1H 2012 adjusted EBITDA margin 23%

DIGITAL STRATEGY

DIGITAL MARKETING

eCOMMERCE TECHNOLOGY

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 3

The Evolution of the Digital Economy

PAST

TODAY

eCOMMERCE

ONLINE CATALOG

OMNI-CHANNEL

AUDIENCE

ONE SIZE FITS ALL

PERSONALIZED

FOCUS

WEBMASTER

CEO / BOARD

SPEND

DISCRETIONARY

FUNDAMENTAL

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 4

This Evolution Has Resulted in the Next Generation of eCommerce

Todays digital environment is driven by the explosion of

social, mobile, tablet and an always-on consumer.

TABLET OWNERSHIP COMPOUND GROWTH

MOBILE eCOMMERCE SALES IN 2010

PROJECTED MOBILE eCOMMERCE SALES FOR 2015

46%
Source: Forrester Research. U.S. Online Retail Forecast, 2011 to 2016, February 27, 2012 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

$3.5
BILLION

$31
BILLION

Page 5

This Evolution Has Resulted in the Next Generation of eCommerce

The Solution

Brand eCommerceTM

BRAND eCOMMERCE IS THE SEAMLESS BLEND OF BRAND STRATEGY, DIGITAL MARKETING AND eCOMMERCE

EXPERIENCES THAT TELL A STORY, CREATE BRAND AWARENESS & AFFINITY AND ULTIMATELY DRIVE TRANSACTIONS

OMNI-CHANNEL ENABLED PROCESSES ONLINE, IN-STORE, AND ON DEVICE

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 6

B2B Business Transformed


GRAINGER IS AN $8B INDUSTRIAL SUPPLY COMPANY WITH OVER 900,000 PRODUCTS OPERATING IN 157 COUNTRIES
INCREASED ONLINE REVENUE BY 53% TO $2.1BN IN 2011

GRAINGER.COM PROMOTIONS

USER EXPERIENCE

MOBILE

ONLINE ADVERTISING

In response to todays digital environment, Grainger improved its online experience for customers and embraced a multichannel approach to enable customers to interact with the company.
2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 7

Founded in 2001 High Growth and Consistent Profitable Operating Experience

REVENUES ($MM)

ADJUSTED EBITDA ($MM) (1)


(2)

47.0 % 42.1 % $106.7 32.5%

100.1% (2)
(2)

$21.3

$72.6 $51.1 $8.0 $10.6

2009

2010

2011

2009

2010

2011

Year-on-Year Growth

Year-on-Year Growth

(1) Adjusted EBITDA, a non-IFRS measure, is defined as net income (loss), plus interest expense, income taxes, depreciation and amortization, impairment losses, non-recurring expenses and acquisition-related costs. Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix. (2) See footnote (5) to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 8

Key Business Highlights

1 2 3 4

Massive Global Opportunity The Market Leader in Brand eCommerceTM Deep Relationships with Recognized Brands Experienced Management Team and Focused Growth Strategy

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 9

Massive Global Opportunity

GLOBAL RETAIL GLOBAL B2C eCOMMERCE SPEND

$12.7
TRILLION
11-14 CAGR: 4.9%

GLOBAL ONLINE AD SPEND

1 2 3 4

$1.3
TRILLION
11-14 CAGR: 13.5% 11-14 CAGR: 13.5%

$1.6
TRILLION
11-14 CAGR: 14.5%

11-14 CAGR: 13.5%

11-14 CAGR: 14.5%

All figures are based on 2014 forecast. Source: Datamonitor; IDC. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 10

Massive Global Opportunity

THE NEW GM - LEANER, SMARTER MOBILEFASTER, TRAFFIC IN JUNE WAS 1.3M OF THE OVERALL 6.2M VISITS FOR CHEVY
DESKTOP IS 70% OF OVERALL TRAFFIC - MOBILE AND TABLET ARE 30% CHEVY, CADILLAC, BUICK, GMAC, GM.COM - NEW LAUNCHES

1
MOBILE GLOBAL AUDIENCE TABLET

2 3 4

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 11

Massive Global Opportunity / Brands Need Us to Navigate Todays Channel Complexities

INCREASING CHANNEL COMPLEXITIES

Social Bookmarks Pictures Music Collaboration Blog Communities

1 2 3 4
Documents/ Content Events

Micromedia

BRAND
Lifestreams

Video

SMS/Voice Review & Ratings Social Networks

Information

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 12

The Market Leader in Brand eCommerceTM / Independent Recognition


4

1 2 3 4

THE FORRESTER WAVE REPORT:


The Forrester Wave: Global Commerce Service Providers, Q1 2012: Commerce Service Focus eCommerce Focus

INTERACTIVE MEDIA AWARDS


Outstanding Achievement:

Manufacturing
B2B

Best in Class: eCommerce Forrester 2012 Design Overview Report: Top Interactive Design Agency Best in Class: Banking

Forrester 2012 New Interactive Agency Report: Business Transformer

TOP HONORS FOR BEST INSURANCE WEBSITE


2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 13

The Market Leader in Brand eCommerceTM / Lifecycle of Acquitys Client Engagement


4

ACQUITY GROUPS CORE MARKET


CLIENT eCOMMERCE MATURITY GET ONLINE SPEED TO MARKET LARGE SCALE BRAND eCOMMERCE

1 2 3 4

TECHNOLOGY PLATFORMS

CUSTOMIZATION

LOW

MEDIUM

HIGH

ACQUITYS CLIENT ENGAGEMENT

DIGITAL STRATEGY DIGITAL MARKETING TECHNOLOGY INTEGRATION

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 14

Deep Relationships with Recognized Brands

OVER 25% OF TOP 50 ECOMMERCE COMPANIES ARE OUR CLIENTS OUR TOP 20 CLIENTS GENERATED $30BN IN ECOMMERCE REVENUES IN 2011

1 2 3 4

Source: ComScore; Internet Retailer. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 15

Deep Relationships with Recognized Brands / What We Have Done

THE NEW DISCOVER iPAD APP WAS THE #1 FINANCE CATEGORY DOWNLOAD INSIDE ITS FIRST WEEK, EARNING 4.5/5 STARS HIGHLIGHTED AS APPLE STAFF FAVORITE - ONLY 24 APPS SELECTED

INTERACTIVE MEDIA AWARD (IMA)

MOBILE

1 2 3 4
TABLET
Discover iPad app won Best in Class Award under the Banking Category

Discover Mobile (m.discover.com) enhanced with improved navigation and intuitive design, improved account summary interface includes functionality to: View transactions Make payments Enroll in & redeem rewards programs
2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 16

Deep Relationships with Recognized Brands / Our Engagements are Growing

OUR CLIENT ENGAGEMENTS ARE ESCALATING IN SIZE TO YIELD HIGHER WALLET SHARE

AVERAGE REVENUE FROM KEY CLIENTS (TOP 10) ($MM)

AVERAGE REVENUE FROM >$500K CLIENTS ($MM)

1
77% 81% $1.7 $1.4 $3.0 $1.0 $1.8

2 3 4

$4.6

67%

2009

2010

2011

2009

2010

2011

Average Revenue from Clients >$500K % Revenue from Clients >$500K


Source: Acquity Group. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 17

Deep Relationships with Recognized Brands / Why Clients Choose Acquity Group

FOCUSED APPROACH

PROVEN TRACK RECORD

EXPERIENCE

1 2 3 4

11 years focus on
eCommerce Integration of
Strategy, Marketing, and Technology

Award Winning
Industry

Proven and Disciplined

Leader

Professionals
Collaborative Sales approach

Specialist at driving

Results for our clients

Source: ComScore; Internet Retailer. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 18

Experienced Management Team and Focused Growth Strategy

OVER A DECADE OF OPERATING HISTORY TOGETHER

GEORGE LU
Executive Chairman and Group Chief Executive

ADRIAN CHAN
Director and Company Secretary

1 2 3 4
JAY DETTLING
EVP of Services

CHRISTOPHER DALTON
Co-founder, President and CEO

PAUL WEINEWUTH
Co-founder, CFO

RAYMOND GRADY
Executive Vice President and Global Head of Sales

MATTHEW SCHMELTZ
Co-founder, EVP of Marketing

JAMES NEWMAN
EVP of Operations

ANDREW PEEBLER
EVP of Sales

EXTENSIVE INDUSTRY EXPERIENCE

ENTREPRENUERIAL SPIRIT

UNIQUE GLOBAL POSITIONING AND BUSINESS VISION

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 19

Experienced Management Team and Focused Growth Strategy

1 2 3 4
EXPAND CORE SERVICES Expand existing customer relationships Acquire new clients Expand nonlinear service offerings: Hosted solutions through Commerce OnDemand Analytics capabilities GEOGRAPHIC EXPANSION Continue to expand key offices in new geographies in North America:

Open a new office in Ottawa, Canada


Continued expansion of development centers Selectively pursue strategic acquisitions

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 20

FINANCIAL OVERVIEW

Key Financial Highlights

1 2

Outsized Revenue Growth

Revenue growth of 51% (1H 2012 over 1H 2011) Growth in customers and wallet share

Proven 11-Year Performance

Organic revenue CAGR of 46% since inception Proven demand generation drives visibility

3
4

Strong Profitability

1H 2012 Adjusted EBITDA margin: 22.6% (1) 1H 2011 Adjusted EBITDA margin: 17.5% (1)

Well Positioned for Future Growth

Strong, growing customer base

Well balanced portfolio

(1) Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 22

Financial Performance

REVENUE ($MM)

TOTAL REVENUE FROM CLIENTS >500K ($MM)

$106.7

$86.6

$72.6 $51.1

$56.3 $34.4

2009

2010

2011

2009
# OF CLIENTS >$500K % REVS >$500K 33

2010
39

2011
50

67%

77%

81%

Source: Company Filings. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 23

Top 10 Clients by Revenue

TOP 10 CLIENTS REPRESENTED 40% OF OUR REVENUE IN 1H 2012 COMPARED TO 47% IN 1H 2011 TOTAL REVENUE GENERATED BY TOP 10 IN 1H 2012 GREW 28% COMPARED TO TOP 10 OF 1H 2011 ALL BUT ONE OF OUR CLIENTS WHICH MADE UP THE TOP 10 IN 2009, WERE CLIENTS IN 1H 2012

2011 2010

2009
TOP 10 CLIENT REVENUE $18.4MM TOP 10 CLIENT REVENUE $29.5MM

TOP 10 CLIENT REVENUE $46.2MM

Source: ComScore; Internet Retailer. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 24

Operating Metrics

UTILIZATION RATES (%)

TOTAL PERSONNEL

85% 80% 81% 79% 101

139

99
430

357 257

2010

2011

1H 2011 1H 2012

2010
Billable

2011
Non-Billable

1H 2012

Increase in utilization driven by increased demand for our services Optimal utilization level is 78% - 82%
Source: Company Filings. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Continued growth in headcount in 2012 to support increase in demand Expect to continue increasing headcount to fulfill increasing demand

Page 25

Financial Performance

GROSS PROFIT ($MM)

SG&A (% of Revenue)

ADJUSTED EBITDA ($MM)

$46.1 43.2% $31.4 43.2% 41.7% 45.6% $31.9 28.6% 23.6% 23.1% 14.7% $10.6 16.8% $8.1 $21.3 19.9% 17.5% $15.8 22.6%

19.3% $19.4 16.3%

9.3%

7.3% 2011

6.3% 1H 2012

2010

2011

1H 2011 1H 2012

2010

2010

2011

1H 2011 1H 2012

Gross Profit Gross Profit Margin

Selling & Distribution Costs Adjusted Administrative Expenses (1)

Adjusted EBITDA (1) Adjusted EBITDA Margin (1)

Source: Company Filings. (1) Refer to the Reconciliation of Non-IFRS Measures to IFRS Measures in the Appendix. 2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 26

Financial Goals

Revenue Growth
~40% year-over-year revenue growth

CAGR of 46% since inception

Profitability
Leverage scale to drive operating efficiency and margin expansion
~20% adjusted EBITDA margin >10% net margin

Strong Financial Position


Well capitalized balance sheet with no debt

Financial flexibility

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 27

Key Business Highlights

1 2 3 4

Massive Global Opportunity The Market Leader in Brand eCommerceTM Deep Relationships with Recognized Brands Experienced Management Team and Focused Growth Strategy

2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL

Page 28

APPENDIX

Reconciliation of Non-IFRS Measures to IFRS Measures


Twelve months ended December 31 2009 2010 2011 51,087 72,559 106,655 Six months ended June 30 2011 2012 46,445 69,955

(amount in thousands of US $) Revenues Calculation of adjusted EBITDA: Profit (loss) attributable to equity holders, as reported Interest expense, net of interest income Income tax expense Depreciation & amortization: Property and equipment Intangible assets Other expenses and costs (1) Adjusted EBITDA, as reported Equity in losses of joint ventures (2) Non-controlling interest associated with joint ventures Adjusted EBITDA (Revised) (4) as a % of Revenues Calculation of adjusted administrative expense: Administrative Expenses, as reported Depreciation & amortization: Property and equipment Intangible assets Other expenses and costs (1) Adjusted administrative expenses as a % of Revenues

$(71) 2,518 897 842 2,750 1,100 $8,036 $8,036 15.7%

$(3,372) 6,312 1,853 941 2,555 2,351 $10,640 $10,640 14.7%

$8,335 (25) 6,472 1,469 2,500 1,208 $19,959 1,037 272 $21,268 19.9%

$3,658 31 2,374 633 1,250 88 $8,034 89 $8,123 17.5%

$4,999 3 5,510 1,004 1,290 2,115 $14,921 884 $15,805 22.6%

(3)

$14,204 842 2,750 1,100 $9,512 18.6%

$19,866 941 2,555 2,351 $14,019 19.3%

$22,543 1,469 2,500 1,208 $17,366 16.3%

$9,634 633 1,250 $7,751 16.7%

$14,080 1,004 1,290 $11,786 16.8%

Source: Company Filings. (1) Includes advisory fees paid in connection with the issuance of the convertible bonds and acquisition of Acquity Group LLC, non-cash expenses in connection with the cancellation of incentive units, management fees paid to Equity Partners, professional fees related to an aborted financing transaction and the initial public offering related fees. (2) During fiscal 2011, we entered into an agreement related to a 33.0% interest in our joint venture, Huaren Kudong Commercial Trading Co., LTD. Additionally, we entered into an agreement related to a 19.9% interest in our joint venture, Digital Li-Ning. The investments for these joint ventures is accounted for as an associate of the Company using the equity method in accordance with IAS 28. As a result, we recorded a non-cash loss related to the results of operations for each entity. (3) For fiscal year 2011, we recorded a non-cash benefit for non-controlling interest related to a minority position in a subsidiary related to our joint venture, Huaren Kudong Commercial Trading Co, LTD. (4) Subsequent to the filing of our prospectus and after further review, we revised our adjusted EBITDA calculation for certain non-cash charges associated with our joint ventures and noncontrolling interest as mentioned in footnote 2 and footnote 3, respectively. (5) Prior versions of investor presentations utilized adjusted EBITDA as reported in our prospectus; however, this presentation and those going forward will utilize adjusted EBITDA as revised above.
2012 Acquity Group, LTD. All Rights Reserved. | CONFIDENTIAL Page 30

JESSICA BARIST COHEN / IR Contact


+1(646) 460-9989 | ag@ogilvy.com

For more Information, visit: www.acquitygroup.com CHICAGO, IL (Headquarters) 500 West Madison Street, Suite 2200, Chicago, IL 60661 // 312.427.2470

BOISE, ID OVERLAND PARK, KS BEIJING, CHINA

DALLAS, TX SAN FRANCISCO, CA SHANGHAI, CHINA

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NEW YORK, NY OTTAWA, CANADA

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