Overview

Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences

Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences

Overview
In pharmaceutical and life sciences research, its all about making connections. Information and the knowledge it creates is the connective tissue that leads scientists in the lab and in clinical trials to blockbuster drug discoveries or helps them unlock an efcient manufacturing process that speeds the product to market. The power of the right information at the right time in the hands of the right person can be the difference between breakthrough and failure. Information professionals and research librarians are the key to helping organizations clear away the clutter to drive success. Right now, as a researcher or the information professional charged with enabling them, you spend time manually scouring public and private databases of journal content, combing through topical eNewsletters, and chasing abstracts in online journals for the right information. Irrelevant information or untimely interruptions are potentially harmful roadblocks in your pursuit of a medical breakthrough. Need proof that information is coming at you faster than you can keep up? In On the impossibility of being expert, Alan Fraser and Frank Dunstan observed: There are now 25,400 journals in science, technology, and medicine That number is growing at 3.5% a year In 2009, these journals published 1.5 million articles PubMed now cites more than 20 million papers And, if that wasnt daunting enough: ...a new entrant in the eld of diagnostic imaging in cardiology would need a total of some 19 years and 202 days to read all the relevant literature, assuming they were to devote their entire normal working time to reading (ve articles an hour, eight hours a day, ve days a week, 50 weeks a year). That, clearly, is practically impossible." You, your coworkers and your organization need the right tools to swiftly nd the most relevant publications and latest knowledge available so everyone remains current in their respective elds of expertise. The answer to staying focused and informed in the digital age lies in using technology to aggregate, lter and deliver the most relevant information to you, when you need it, wherever you need it.

StreamServer in Pharmaceutical & Life Sciences Keeps People Current

The Attensa Stream Server simply gathers, organizes and delivers personally relevant information to people. For our pharmaceutical and life sciences customers, the delivery of this information is personalized for those who need to stay current on scientic research, regulatory changes, competitive intelligence and other information that helps them drive business results. We did not want another destination site. We needed a solution like Attensa that facilitates connections between our existing systems and enables human serendipity. Information Professional and Consultant and a global pharmaceutical company

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Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences Information professionals, research librarians and scientists get all of this in a single solution, thanks to a powerful aggregation engine that organizes all information and people into topics of interest, and easy-to-use tools to personalize content delivery and analyze readership.

The Attensa Framework for Managing the Flow of Research in Pharmaceutical & Life Sciences

We live in an era with more online and ofine journals publishing at a faster rate than ever before. This is further compounded with the rapid proliferation of web-based research, regulatory news, scientic blogs, business collaboration tools and specialized eNewsletters. Our ow of information once staunched by a select group of experts or publishers is now free-owing and unltered. At Attensa, we believe this lack of intelligent ltering and not the widespread availabilityis the main reason for our sense of anxiety or overload when it comes to information. We believe that overload is largely a function of being forced to consume information that isnt relevant to the task at hand. Technology can and does play a vital role in helping you stay in control by creating lters for your own personal information ow without having to limit your access to information. With a targeted stream of high-quality knowledge, we contend there is no overload, just relevance delivered. With a four-step framework and the Attensa StreamServer, knowledge managers, scientists and researchers in the pharmaceutical and life sciences elds use our solution to gather information on the Internet and business systems at their respective companies for current knowledge on a given topic. Whats more, that information is aggregated, continuously ltered down to the personal proles of the people at the organization and delivered to the places they choose to consume their latest research and news.

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Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences

The Attensa Framework Dened

Topic Creation: Dene information sources by topic or subject. These topic or subject channels can be rened and focused so that all available information inside the organization and on the web ows through them. Target Audience: Create topic-specic lters based on interests or roles in the organization. As an information professional or research librarian for a pharmaceutical company, biotech rm or research university, you also need the power to knock down knowledge silos without disrupting productivity. You need a dashboard to gather and direct the ow of information on the web, in your research libraries and in information portals or communication channels like email to the right people in the organization. As an information consumer of the latest research and news on a given set of topics, you need this information to be tailored to who you are, your areas of expertise, which people you trust in your eld, whos talking about your eld at your company and what you like or dislike in your daily information mix. Delivery: Turn people into focused consumers instead of information hunters. Reduce the time it takes to nd information by having it intelligently delivered to people where they already review it. In one daily email brieng. On their smartphone. On your intranet, SharePoint portal, or other collaboration system. Bottom line: StreamServer makes the information you need come to you instead of forcing you to go out and nd it. Measure and Analyze: Measure and report on the information you other employees consume and share. Attenas built-in Attention Analytics Module ensures that the technology you use to make everyone else smarter gets more intelligent itself with every interaction. With this Attention Data, you can assess the true value of your paid content spend, nd other experts inside and outside your organization faster and keep people focused on the information that matters to them.#

With Attensa, Taking Control of Your Information is as easy as 1-2-3

Regardless of who manages the Attensa StreamServer information gathering and delivery platform (the information consumer, the knowledge manager at the company or Attensa Hosting Services) everybody gets up and running the same way! 1. Personal Prole/Group Prole Set Up

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Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences 2. Topic Selection/Filter Creation

3. Select your information ow preferences Where do you want it? When do you want it? You choose.

More Features & Benets of The Attensa StreamServer

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Holistic Aggregation & Personalized Content for Information Professionals in Pharmaceutical and Life Sciences

Bringing it all Together with Attensa

What People in Pharma & Life Sciences are Saying about the Attensa StreamServer
With Attensa, I save time and minimize my own frustrations by not having to chase information It nds me. I get everything I need to know in my eld delivered in one place. It doesnt matter if its research in PubMed on Cardiovascular Health and Vitamin D, recent industry news, relevant information on the web or buried in my growing list of eNewsletters, I get the most relevant stuff rst in a way that I can quickly scan and use though Attensa.
Robert U. Simpson, Ph.D. Professor, Department of Pharmacology University of Michigan School of Medicine President, Cardiavent Inc

We did not want another destination site. We needed a solution like Attensa that facilitates connections between our existing systems and enables human serendipity. Information Professional and Consultant and a global pharmaceutical company

Seeing is Believing
To see how Attensa is delivering the right information at the right time to the right people in information-fueled businesses, contact an Attensa solution expert today at 971.340.2000, at +44 203.318.5284 in the UK, or via email at Sales@attensa.com also learn more by visiting us at www.attensa.com

About Attensa
Attensa is an innovator of a new breed of information management systems that simply deliver the right information to the right people at the right time in a way that drives business results and better relationships. We do this by focusing attention on relevant information without asking people to change their behavior for consuming it. Our customers are simply better informed in less time. Attensa customers include leaders in the legal, pharmaceutical, life sciences and technology markets in the U.S. and Europe.

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