A Research Project On

Variety seeking behavior and brand trust

Submitted By:

No.
1. 2. 3. 4. 5.

Name
Patel Anand.D. Patel Hiren .M. Patel Jaimini.M. Patel Kinjal.P. Patel Krushnkant.B. Submitted To:
Mr. Jayesh D. Patel

Enrollment no.
12044311064 12044311088 12044311091 12044311101 12044311104

V. M. Patel Institute of Management, Ganpat University, Kherva.

PREFACE
As a part of the study of the second semester MBA students are required to prepare a Research project report. The objective behind preparing this project report is to relate the Research subjects taught in the classroom to their practical application. The preparation of this project report is based on research on variety seeking behavior and brand trust using taking responders responses through Questionnaire fill up by them. Then researcher gets the data from that questionnaire in a Specifying form. The scope of the research project report is limited to the study of the consumer variety seeking behavior on brand trust. Our work in this project is, therefore, a humble attempt towards this end. In spite of our best efforts there may be errors or omissions, which may pleased be excused.

ii

Acknowledgement
The feeling of accomplishment and exhilaration that escorts the successful completion of task would be incomplete without the mention of the people who made it possible. Modern day managers need to be smart workers and also steady performers. This motto can be achieved only by being passionate and zealous attempt which requires persistent determination, guidance, support and encouragement. This provides us an opportunity to greet heartily all those whose immense support, encouragement and motivational guidance served as a bonfire and that enlightened my smart efforts with success. We earnestly thank our Mr. Jayesh D. Patel, professor of BRM, who provides us with an opportunity to pursue our Research Project. We would like to express our sincere sense of gratitude to him for guiding, mentoring and providing us support to fulfill every action to accomplish this project. His wide knowledge in the field of Research has served as a useful resource to accomplish our project work. With a deep sense of gratitude and indebtedness, we sincerely and whole- heartedly thank our fellow colleagues for giving us valuable suggestions and advice throughout the execution of the project.

iii

Executive Summery
We can see from the analysis of the research that variety seeking behavior and brand trust. This research done by the getting responder view through Questionnaire fills up. Responder selected from consumer use brand and consumer behavior is a every time change available market new products. The analysis also reveals that the effectiveness of the brand measured by the customer Purchase intention of that product which is brand trust. Brand trust of any product affect its selling level. In this research also reveal that brand trust effectiveness also affect the consumer variety seeking behavior. Brand influence the responders view brand trust toward verity seeking behavior influences different factors. Here we select the all market for research. All branded company in car, mobile, laptop etc. for changing the consumer behavior. Also it helps for create a brand trust. Here we select the all branded product for research on variety seeking behavior effect on the viewers test and preferences and it is not costly so incomes not affect the seeking behavior.

iv

INDEX OF CONTENT
Preface . I Acknowledgement .. II Executive Summary ... III Index of content .. IV Index of Table . V

SR NO. Particular 1 2 3 4 5 6 7 8 9 10 11 12 INTRODUCTION LITERATURE REVIEW RESEARCH OBJECTIVE RESEARCH HYPOTHESIS DATA ANALYSIS AND INTERPRETATION SCOPE OF THE STUDY SIGNIFICANCE OF THE STUDY RESEARCH METHODOLOGY LIMITATION CONCLUSION BIBLIOGRAPHY QUESTANNAIRE

Page no 1 6 12 13 15 50 50 51 54 55 56 57

vi