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@SalAlbanese2013 Audience Report

Key Metrics: @SalAlbanese2013 | May - 15 - 2013

Total Audience

@SalAlbanese2013 had 756 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

756

anonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

Pull is a good measure of how influential @SalAlbanese2013 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of

3x
SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

this calculation, is gauged by how well connected @SalAlbanese2013 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

Identified Audience

former City Councilman, & a financial services professional.

Tweets Followers Following

791 756 382

IDENTIFIED AUDIENCE

Audience Reach Insights


Insights : - On average, each of @SalAlbanese2013's followers has 1,418 connections across all social media platforms.

AVERAGE NETWORK SIZE

Audience Demographics
SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012 Insights : -*Statistics based on 83% of @SalAlbanese2013's followers, whose sex we were able to determine. teacher,

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former

former City Councilman, & a financial services professional.

SEX

Tweets Followers Following

791 756 382

AGE RANGE

Insights : - 32% @SalAlbanese2013's audience is between 26 35. - *Statistics based on 20% of @SalAlbanese2013's followers, whose age we were able to determine by identifying through social profile or public records data.

Audience Demographics [continued]


Insights : - Compared to the average @SalAlbanese2013's female followers tend to be more in the >; 55 age range.

FEMALE FOLLOWERS BY AGE


Insights : - Compared to the average @SalAlbanese2013's male followers tend to be more in the >; 55 age range.

SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

former City Councilman, & a financial services professional.

MALE FOLLOWERS BY AGE

Audience Geographic Insights


Insights : - @SalAlbanese2013 has a higher percentage of followers from Queens, New York than the typical Twitter user.

Tweets Followers Following

791 756 382

TOP CITIES

Audience Geographic Insights [continued]


Insights : - @SalAlbanese2013 has a higher percentage of followers from New York than the typical Twitter user.

TOP STATES/PROVINCES

SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

Insights : - @SalAlbanese2013 has a higher percentage of followers from USA than the typical Twitter user.

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

TOP COUNTRIES

former City Councilman, & a financial services professional.

Tweets Followers Following

791 756 382

Audience Interests Insights


Insights : - Compared to the average audience, @SalAlbanese2013's audience's top three interests are Politics, Movies, and Travel.

SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

INTEREST AFFINITY
teacher,

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former

former City Councilman, & a financial services professional.

Tweets Followers Following

791 756 382

Audience Career Insights


Insights : - @SalAlbanese2013's consumer audience has a high level of income compared to the average.

INCOME LEVEL

Insights :

SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

INDUSTRY

former City Councilman, & a financial services professional.

Audience Education Insights


Insights : - @SalAlbanese2013's followers attend College/University schools more than the average Twitter audience.

Tweets Followers Following

791 756 382

EDUCATION TYPE

Audience Social Media Usage


Insights : - @SalAlbanese2013's consumer audience is active on at least 1,131 social profiles and/or blogs.

SOCIAL MEDIA USE

SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

former City Councilman, & a financial services professional.

SOCIAL MEMBERSHIPS

Insights : - 74% of @SalAlbanese2013's followers have Facebook profiles. - @SalAlbanese2013's has more followers who use MySpace than does the typical Twitter user.

Tweets Followers Following

791 756 382

Insights : - 14% of @SalAlbanese2013's consumer audience has been identified as a Blogger.

ONLINE ACTIVITIES

Audience Cross Over

AUDIENCE CROSS OVER


SalAlbanese2013
@SalAlbanese2013 | Dec 14 2012

An independent Democrat for NYC Mayor. I'm a father, husband, immigrant, former teacher,

former City Councilman, & a financial services professional.

Tweets Followers Following

791 756 382