@AdolfoCarrion Audience Report

Key Metrics: @AdolfoCarrion | May - 15 - 2013

Total Audience

@AdolfoCarrion had 1,499 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

1,499

anonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

Pull is a good measure of how influential @AdolfoCarrion 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

3x
AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

calculation, is gauged by how well connected @AdolfoCarrion 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

Husband,

Father,

Former

Bronx

Borough

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

Identified Audience

Tweets Followers Following

311 1,499 62

IDENTIFIED AUDIENCE

Audience Reach Insights

Insights : - On average, each of @AdolfoCarrion's followers has 842 connections across all social media platforms.

AVERAGE NETWORK SIZE

Audience Demographics
AdolfoCarrion
@AdolfoCarrion | Dec 16 2011 Insights : -*Statistics based on 83% of @AdolfoCarrion's followers, whose sex we were able to determine. Bronx Borough

Husband,

Father,

Former

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

SEX

Tweets Followers Following

311 1,499 62

AGE RANGE

Insights : - 35% @AdolfoCarrion's audience is between 36 45. - *Statistics based on 16% of @AdolfoCarrion's followers, whose age we were able to determine by identifying through social profile or public records data.

Audience Demographics [continued]

Insights : - Compared to the average @AdolfoCarrion's female followers tend to be more in the 36 - 45 age range.

FEMALE FOLLOWERS BY AGE

Insights : - Compared to the average @AdolfoCarrion's male followers tend to be more in the >; 55 age range.

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

Husband,

Father,

Former

Bronx

Borough

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

MALE FOLLOWERS BY AGE

Audience Geographic Insights

Insights : - @AdolfoCarrion has a higher percentage of followers from Queens, New York than the typical Twitter user.

Tweets Followers Following

311 1,499 62

TOP CITIES

Audience Geographic Insights [continued]

Insights : - @AdolfoCarrion has a higher percentage of followers from New York than the typical Twitter user.

TOP STATES/PROVINCES

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

Insights : - @AdolfoCarrion has a higher percentage of followers from USA than the typical Twitter user.

Husband,

Father,

Former

Bronx

Borough

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

TOP COUNTRIES

Tweets Followers Following

311 1,499 62

Audience Interests Insights

Insights : - Compared to the average audience, @AdolfoCarrion's audience's top three interests are Politics, Movies, and Food.

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

INTEREST AFFINITY
Bronx Borough

Husband,

Father,

Former

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

Tweets Followers Following

311 1,499 62

Audience Career Insights

Insights : - @AdolfoCarrion's consumer audience has a medium level of income compared to the average.

INCOME LEVEL

Insights :

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

Husband,

Father,

Former

Bronx

Borough

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

INDUSTRY

Audience Education Insights

Insights : - @AdolfoCarrion's followers attend College/University schools more than the average Twitter audience.

Tweets Followers Following

311 1,499 62

EDUCATION TYPE

Audience Social Media Usage

Insights : - @AdolfoCarrion's consumer audience is active on at least 1,946 social profiles and/or blogs.

SOCIAL MEDIA USE

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

Husband,

Father,

Former

Bronx

Borough

Insights : - 75% of @AdolfoCarrion's followers have Facebook profiles. - @AdolfoCarrion's has more followers who use MySpace than does the typical Twitter user.

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

SOCIAL MEMBERSHIPS

Tweets Followers Following

311 1,499 62

Insights : - 9% of @AdolfoCarrion's consumer audience has been identified as a Blogger.

ONLINE ACTIVITIES

Audience Cross Over

AUDIENCE CROSS OVER

AdolfoCarrion
@AdolfoCarrion | Dec 16 2011

Husband,

Father,

Former

Bronx

Borough

President and 2013 Candidate for Mayor of New York City. #MakeItYourCity (Tweets managed with help of campaign team)

Tweets Followers Following

311 1,499 62