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Clearly this would not have been possible without the dedication and 'can do' attitude of Editor
our team, and by the loyalty of all our editorial participants who continue to believe in our Mark Atkinson
publishing model as it evolves.
Production Manager
Today, with sector specific books in the fields of banking and finance, real estate as well Marlon Weir
as training and education being developed in conjunction with the 'Best of…' series, our
Editorial and Support Team
efforts to build a reader friendly atlas of corporate stories is taking root worldwide. This in Danielle Rapapport
turn is serving as the foundation for the creation of a powerful new portal called gvpedia Emily Leenen
which will allow companies and entrepreneurs to upload their own content, videos and Joe Malsom
Lizzie Bush
updates connecting with each other to explore new opportunities. Tom Wells
Gvpedia will also serve as an online platform to build an ethical CSR component into our
Media Consultants
model which will showcase stories of top non profit organisations worldwide which Gloria Giles
everyone will be able to read about and donate to at the click of the mouse. Hashim Al Jabiri
Jocelyn Chidiac
We look forward to joining forces with you in our joint efforts towards making the global
village a reality for everyone. Website
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Thank you for taking this editorial leap of faith with us and celebrating building a world
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United Arab Emirates
Lisa Durante,
ISBN # 1-904566-78-2
Publisher & Managing Group Editor
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Best of Dubai 3
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Sharjah
CHAPTER 15 Pgs 258 - 277
Celebrate Success
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Turnover 2008 Employees & Partners Circulation International Head offices Management
US$ 8 000 000 100 500 000 London, Brussels Sven Boermeester
Dubai, Cairo Lisa Durante
Bangalore, Singapore Charles Neil
Washington DC, Santiago Leon Swartz
Sydney, Johannesburg
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Chapter 1
BEST OF DUBAI
With two grand boutique hotels, courtyard summer houses, a traditional souk, Talise Spa,
The Quay Health Club and myriad recreational facilities, Madinat Jumeirah The Arabian resort
is an awesome tribute to Dubai’s heritage and is styled to resemble an ancient Arabian citadel.
034_035_Best of Dubai CH1:Chapter pages.qxd 9/7/2008 10:52 AM Page 35
"It isn't too early for me to say to the world that the Dubai
narrative is all about changing people's lives for the better
through smart capitalism, willpower and positive energy".
H.H. Sheikh Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the UAE and Ruler of Dubai.
HH Sheikh Mohammed has been Dubai has one of the world's Tourism has overtaken oil Approximately 24,333
Ruler of Dubai and UAE Vice highest per capita incomes in revenues with over five people are added to
Best of Dubai President since 2006. His son, estimated at $33 000. Oil once million tourists visiting Dubai's population every
Sheikh Hamdan bin Mohammed bin the dominating factor in Dubai's Dubai in 2007; and the month, that's 800 daily
Rashid Al Maktoum was announced economy, today accounts for only number is expected to and around 33 every
Crown Prince in February 2008 ten percent of the emirate's GDP grow to 15 million by 2010 hour
With one out of six cranes worldwide operating in Dubai, the emirate’s fast track development feeds on an endless supply of mega projects that provide a fresh impetus to its age-old
trading reputation. The country is relentlessly building itself into global significance, under the auspices of its charismatic leader, H.H. Sheikh Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the UAE and Ruler of Dubai.
36 Best of Dubai
36-43_Maktoum@L8:Bab Al Shams 9/2/2008 8:41 AM Page 37
Bedouin beginnings
Contemporary Dubai is barely two centuries
old but its heritage is deeply entrenched in the
history of Arab civilization. Archeologists have
discovered evidence of settlement in the region
as early as three thousand years ago. The
transformation from empty desert into buzzing
metropolis began with the Al Maktoum dynasty
and remains a work in progress. The Al
Maktoum tribe descended from the Al Bu
Falasah section of the Bani Yas, a respected
tribal federation that was the dominant power
throughout most of today's UAE. Their tenure
as rulers of Dubai started in 1833 when Sheikh
Maktoum bin Buti and 800 tribesmen moved
from Abu Dhabi to Dubai. Sheikh Maktoum bin Father of the Nation, Sheikh Zayed Bin Sultan Al Nahyan, the late President of the UAE, shares a smile with H.H. Sheikh Mohammed bin Rashid Al Maktoum,
Buti was very young when he came into power Vice President and Prime Minister of the UAE and Ruler of Dubai.
but history paints him as a courageous,
capable leader, who confidently overcame the seeking emirate it is today prompted the
political and economic challenges he faced in international community to its feet in the UN
establishing a flourishing new coastal town. As General Assembly to pay tribute to him when
the population grew, thriving on fishing and he died at the age of 78.
pearling in the days before the birth of the Continued rule by the Maktoums has
cultured pearl industry, Dubai branched into ensured a cohesive vision for the emirate's
three distinct areas: Deira, Bur Dubai, and progress in attracting direct foreign investment
Shindagha. With its prosperous port and and skilled labour to Dubai. More than three
vibrant market, its residents benefited from decades and billions of investment dollars later,
enhanced standards of living compared to Sheikh Rashid's second son, H.H. Sheikh
their impoverished neighbours. Succeeding Mohammed bin Rashid al Maktoum, Vice
sheikhs had their personal proficiencies, but President and Prime minister of the UAE and
primarily engaged in building Dubai into a Ruler of Dubai, stands in line to perpetuate the
bustling trading post and safe haven for their emirate's business-friendly environment. "The
people to thrive. And thrive they certainly did; greatest influence was my father...From him I
coming to power in 1894, Sheikh Maktoum bin learnt to be patient and to deliberate before At Camp David, two global leaders share common ground
Hasher Al Maktoum abolished commercial passing judgment" Sheikh Mohammed says.
taxes and Dubai's trading prowess evolved in Dubai capitalises on its unique region through globally recognised
tandem with its commercial influence. geographical position between East and West endeavours, especially within the spheres of
Building on the principle of strength in to act as a convenient long-haul stop-over to horsemanship and charity. H.H. Sheikh
numbers, the foundations of the UAE system of leverage time zones and tax free benefits. It Mohammed bin Rashid Al Maktoum
government were established 37 years ago provides complete freedom of capital concludes, "We have succeeded because we
when the sheikhs from seven diverse areas movement and boasts a sophisticated financial have always believed that tomorrow is a new
agreed on a vision of a powerful union that and services sector. Finally, Dubai has applied day, that yesterday's achievements are in the
would offer society the best of modern the famed cluster economy model to the past and that history will record what we
administration keeping traditional forms of development of a knowledge economy. That achieve in the future, not what we have
government. The Federation was created in model relies primarily on Dubai's ability to achieved in the past."
1971 and its seven emirates have since then secure highly trained professionals, but has yet Not burdened by the unwieldiness of
forged a distinct and delicately balanced to transit from acquisition to ensuring that it democracy that has proven to be unworkable
national identity based on consolidation of their becomes a key element of the country's or premature in diverse countries worldwide,
federal status. Each emirate maintains, operational DNA. Dubai is run by a streamlined royal oligarchy
however, a degree of independent control. This At the same time, Dubai is working towards headed by His Highness Sheikh Mohammed
has allowed the Maktoums to influence the protecting its own national identity. With an bin Rashid Al Maktoum, Vice-President of the
image of Dubai and develop the emirate's Emirati population that accounts for 11 percent UAE and Ruler of Dubai. A visionary with an
business opportunities. of the nation's population, maintaining ancient essence of genuine charisma that represents
Sheikh Rashid bin Saeed Al Maktoum traditions such as falconry - an Emirati pastime the exception confirming the rule for many
(1912-1990) saw opportunities to be based on the Bedouin need to source fresh others, Sheikh Mohammed achieves
capitalised on where others had seen meat in hostile environments - is symbolically consensus within a closely knit group in
challenges. This allowed him to initiate Dubai's important. The Maktoums provide a strong accordance with Bedouin tradition and in
transition to a modern port city and commercial identity, role model and voice to efforts to unify consultation with the recently reformed Federal
hub. Landmarks of his achievement include Emiratis in Dubai who according to the last National Council (FNC) established in 2006 to
the Al Maktoum Hospital, Dubai Airport and the general census, number just over 820,000. give Emirati nationals a voice and prepare
Al Rashid Port and Dubai World Trade Centre. H.H. Sheikh Mohammed bin Rashid Al them for gradual integration into a more
Barely a whisper marked his birth in 1912 in a Maktoum, his elegant wife Princess Haya Bint consultative government process. Pessimists
place few outsiders had even heard of at the Al Hussein and the Sheikh's sons and argue that such autonomous rule cannot work,
time. Yet, Sheikh Rashid bin Saeed Al daughters, who have each carved a niche for yet in Dubai it does so - indisputably.
Maktoum's ambitious development of Dubai themselves in official or charitable capacities, Temporary structural glitches notwithstanding,
into the testosterone fuelled superlative- are popular rulers who support Dubai and their how successful this remains depends largely
Best of Dubai 37
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GDP growth of 9.4 per cent, it's largely the sheer scale of development, Dubai's model economy model, the Maktoums have put their
tireless promotion of Dubai's royal leaders raises the question whether everything it stamp on every area of life creating a truly
propelling a fast track, imaginative build it- does is likely to resound with similar unique environment. In just over three
and-they-will-come free enterprise strategy astounding results. generations and within the last fifty years, they
that is leaving its stamp on the United Arab Sustainability which is considered of have raised the profile of this erstwhile
Emirates (UAE), and on the Gulf Cooperation paramount importance, underscores the theme backwater trading and pearling post and won
Countries (GCC) region overall - in dire need of many government initiatives, but is yet to be it global recognition as a hub of prosperity and
of a workable model of sustainable socio a proven benchmark. Paradoxically, it's Dubai's innovation that underlies the template of their
economic diversification. Dazzling for its dwindling oil reserves that have propelled its 'Dubai Inc.' company-state model, in which the
unbridled ambition, insatiable hunger for fortune. By fostering a shift from a reliance on lines between government and commerce
being a world leader in whatever it does and oil revenues to a free enterprise cluster are blurred.
Going forward
Once this frenetic growth settles, just how tenable Dubai's efforts population more than a provisional stake in its progress. This could
are to become a diversified economic and commercial hub, as well involve demographic transformation within the very nature of Dubai
as a melting pot where an indigenous minority retains power, will and UAE society. Similarly, with countries across the region and in the
become clearer. In due course, the swiftness of action for which the Indian sub-continent seeking to carve out niches of their own, Dubai
government is renowned, will ensure that any clouds looming on the will have to a forge ahead relentlessly in order to maintain a cutting edge
horizon are dispersed. Fundamentally, Dubai and the UAE will find in economic sectors such as tourism, retail, education, transportation
ways to balance national identity with giving the majority of its and finance.
36-43_Maktoum@L8:Bab Al Shams 9/2/2008 8:42 AM Page 39
'Mohammed Bin Rashid Al Maktoum Dubai Cares Mohammed bin Rashid Establishment for
Foundation' Young Business Leaders
Aims to provide global aid for the needy by
An initiative to promote human development building and renovating schools and providing Developing entrepreneurship among UAE
by investing in education and knowledge- food programmes to some of the poorest nationals and promoting development and
development in the region. countries in the world. This drive has so far growth of small and medium size enterprises.
www.mbrfoundation.ae raised $1 billion in donations, half of which www.sme.ae
were contributed by Sheikh Mohammed bin
Rashid Al Maktoum himself.
www.dubaicares.ae
Best of Dubai 39
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women's choices themselves and to for horses established the initial bond with
encourage those who simply want to live H.H. Sheikh Mohammed bin Rashid Al
according to their own dreams." Maktoum. "That was actually one of the main
A tireless campaigner for humanitarian issues we shared in common when we first
causes, H.R.H. Princess Haya Bint Al Hussein met," she recalls. "We soon realised that we
has focused on promoting health, education, also share a passion for poetry and writing as
youth and sports, both regionally and globally. well, for Muslim and Arab history and culture,
"These issues are of particular importance to and for preserving and enhancing our
us because they form the basis of life and traditions. Much of both of our work is
determine the quality of life of individuals and dedicated to this end." The couple had their
communities", she says referring to herself as first child, H.H. Sheikha Al Jalila bint
well as her husband. Her patronages include Mohammed Bin Rashid Al Maktoum, on
charities such as 'Right to Play' 'Child Abuse December 2, 2007.
40 Best of Dubai
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Father and son striving for a better Dubai based on sustainable development and a meaningful social conscience
Best of Dubai 41
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www.theworld.ae
www.dubaimall.com
42 Best of Dubai
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Dubai has one of the world's highest per capita incomes estimated at Emiratis, shaped by the need to
$33 000. Oil once the dominating factor in Dubai's economy, today survive in a harsh natural
accounts for only ten percent of the emirate's GDP. Tourism has environment have embraced the
overtaken it as a revenue earner for the emirate with more than five social change that comes with
million tourists visiting Dubai in 2007; and the expected number to economic development. By
grow to 15 million by 2010. promoting Emiratisation, the
government is tackling
unemployment to ensure that
Emiratis develop the experience,
skills and knowledge needed in a
diversified economy. In a bid to
integrate them into the workforce, Dubai has increased the number
of Emiratis employed by the public sector, particularly in banking
and telecommunications, and is imposing quotas on the private
sector for the employment of Emirati nationals too.
www.emiratisation.org
www.cultures.ae
Best of Dubai 43
44-47_Lead@L8:Bab Al Shams 9/2/2008 8:55 AM Page 44
The UAE has the highest The UAE pumps out 50 The ambitious land The UAE was recently
Best of Dubai water consumption per tonnes of CO2 per reclamation projects by announced to be the worst
capita in the world - 150 capita every year Nakheel will actually attract country in the world for
per cent more than the compared to the world marine life to the area environmental impact in
amount used in the US average of just four because of the increase of the Living Planet Report by
shallow waters the World Wildlife Fund
Going Green
Global debate on the disturbing effects of global warming and unsustainable carbon footprints has
been gathering momentum over the last decade, with 'environmental awareness' and 'sustainable
living' emerging as buzzwords that have captured mass popular consciousness. With the Dubai
Government making sustainable development a priority, is the trend for green living and energy
reduction truly being embraced by individuals and companies alike?
From 2007, all new buildings in Dubai need to conform to ecologically aware building principles that need to be certified by MESCD. It is indeed a
notable feat that Dubai was the first city in the Middle East and one of the first in the world to implement this eco-friendly method.
44 Best of Dubai
44-47_Lead@L8:Bab Al Shams 9/2/2008 8:55 AM Page 45
Strategic Plan 2015 places major "The establishment of The Middle East Centre
T he underside of Dubai's manic
economic, infrastructural and
demographic explosion boasting a GDP
emphasis on the prudent use of resources
to build a solid foundation forming a fertile
for Sustainable Development is a historic
event, which marks the beginning of a new era
growth rate estimated at $27 billion, is the environment for sustained growth. In line in development in the Middle East. Pacific
environmental fallout: the UAE produces with this template for progress, the Middle Controls Systems is committed to making
more than double the amount of CO2 than East Centre for Sustainable Development MCSD the focal point of all future sustainable
the US, Dubai has among the highest (MESCD) was established in order to development initiatives, which will put Dubai on
consumption of electricity and water per assist developers in obtaining green the global map in regard to environment
person in the world and produces more building certification similar to the US protection and energy efficient practices."
waste than the whole of the US, with 75 Green Building Council's Leadership in Dilip Rahulan, Chairman and CEO
per cent of that waste generated by Energy and Environmental Design (LEED) Pacific Controls Systems PCS
construction and demolition. Despite this, rating system.
there are signs of progress in the emirate From 2007, all new buildings in Dubai The Emirates Green Building Council (EGBC)
and with mounting environmental need to conform to ecologically aware This not-for-profit organisation was formed in
awareness the Dubai Government has building principles that need to be certified 2006 with the objective of instilling and
prioritised sustainable development with its by MESCD. It is indeed a notable feat that advancing green building principles to
proverbial gusto for innovation and Dubai was the first city in the Middle East ensure sustainability and protecting the
branding savvy. and one of the first in the world to local environment.
Announced in 2007, The Dubai implement this eco-friendly method. The objectives are to raise awareness on
the importance of sustainable management of
the environment, educate by assisting in
crafting a Green Curricula for various
academic institutions and foster collaboration
between all sectors of the property and
construction industry, government, academic
institutions and other stakeholders to transform
the UAE built-environment to be Green
Building model.
Early 2008, EGBC proposed green building
rating system designed explicitly to suit the
construction methods used in the local market
as well as the environmental conditions faced
in the region. Based on the US Green
Building Council's (US GBC) Leadership in
Energy and Environmental Design (LEED)
system, the modified version is currently
lodged with the US GBC for evaluation and the
system is expected to be ratified towards the
end of 2008.
Best of Dubai 45
44-47_Lead@L8:Bab Al Shams 9/2/2008 8:55 AM Page 46
Lapping the shores of the Arabian Gulf, Jumeirah Burj Al Arab the worldÕs first all suites hotel, is a testament of DubaiÕs commitment to innovative architecture
of their agenda. Opting for the sustainable and will include buildings and quarters for governance of coastal communities around the
construction of real estate projects would only the House of Giving for charity, Sheikh world. The company has committed US$54
enhance the value of a developer's assets. Mohammed's Humanitarian and Charity million to this project and also aims to involve
Sustainable buildings are designed to be Establishment, UNICEF, the museum of non-government organizations as well as other
less dependent on fossil fuels and are light, the human civilization museum and stakeholders to take an active role in helping
equipped to efficiently consume energy and charity foundations. develop this initiative.
resources thus reducing impact on the The third is 'House of Nature' and includes
environment. In Dubai, a few green projects family parks, themed gardens, Scientific labs "The development of the Blue Communities
have recently materialized with this growing specializing in environmental issues, institutes, initiative is premised to provide leadership in
awareness. These employ the use of and colleges that focus on natural sciences, the development of sustainable coastal
natural light, energy-efficient mechanical hotels, recreational clubs, an enormous zoo, communities, a giant project that will promote
systems, recycled materials and other flower gardens and alternative medical and active engagement involving world countries
resource-saving devices. herbal clinics. and international experts on the issues of
Alongside these new green projects, old The project's fourth and final house, the sustainable development, construction,
buildings are also gradually being subject to 'House of Commerce', will include buildings, management and governance of coastal
an internal revamp in order to make them more towers, trademark agents, higher education communities around the world."
efficient in conserving water and energy. institutions in banking and the financial Abdul Rahman Kalantar, Managing Director for Design &
Below are some key green projects that sciences, insurance companies, branches of Development, Nakheel
were launched ensuring Dubai is at the large international companies and Islamic and
vanguard of sustained development. international banks. VERDE Towers, Dubai Maritime City
ETA Properties launched the two-tower VERDE
The Mohammed Bin Rashid Gardens "The Gardens Projects serves to provide Residences and Offices in Dubai Maritime City.
The Mohammed Bin Rashid Gardens is a us with more stimuli to forge ahead with The US$1.09 billion towers are designed by
whopping US$54 billion project launched by our national project, tailored to provide a Adrian Smith and Gordon Gill and are aimed to
HH Sheikh Mohammed bin Rashid Al balance between urban necessity and maximize natural elements like wind and light
Maktoum, Vice-President and Prime Minister of environmental integrity." together with use of recyclable construction
the UAE and Ruler of Dubai. The elaborate Dr Abdullah Al Amiri, Chairman of the Emirates material and optimum employment of energy-
project aspires to strike a balance between Energy Awards efficient technology and processes.
ecological integrity and real estate According to the architects, the energy
requirements and consists of four main clusters Blue Communities saved by the project is equivalent to planting
with 73% greenery across the 880 million Early 2008, one of the world's largest approximately 600,000 trees or eliminating 680
sq ft project. property developers, Nakheel, launched cars off the road and the towers are designed
The first cluster is the 'House of Wisdom' Blue Communities, a major sustainability to achieve Gold ratings, as provided by the US
will include translation houses, a central project aimed at raising awareness of Green Building Council's Leadership in Energy
library, knowledge gardens, international coastal development issues. and Environment Design (LEED) programme.
organizations' quarters, international The investment will fund research and In addition, the VERDE Offices and Resident
universities, history and science colleges, development and promote engagement will have a cooling system using wind turbines,
a mosque and Sheikh Mohammed's majlis. with experts on the issues of sustainable photovoltaic solar hot water, energy efficient
The second is the 'House of Humanity', development, construction, management and lighting equipment and grey water system.
46 Best of Dubai
44-47_Lead@L8:Bab Al Shams 9/8/2008 3:06 PM Page 47
"The name VERDE has its roots in Spanish, population of two types of gazelles; and 15 - EGBC is a member of the 10-nation World Green
which means green. It is rather apt that we reptilian species. Building Council Group.
have named our first Green project thus. A portion of the resort's revenue that is - There are 70 planned UAE buildings now aiming for
Besides aiming for a Gold-certified Green generated is ploughed into conservation, green status.
building, VERDE will provide the best of protecting the natural desert wildlife. The - The Dubai Municipality will undertake a total of 109
amenities for both working and living. conservation department has 15 personnel landscape and beautification projects worth
We are happy to state that this launch constantly involved in monitoring animal US$126.08 million in 2008.
is in line with Dubai Maritime City's breeding patterns, vegetation, rainfall - There will 113 hectares of greenery added to the
vision of sustainable development and to figures, collecting insects and various data. city's urban landscape. The objective is to convert 8
create a unique environment for the global This information is then relayed to Al Maha's per cent of the total urban area in the emirate into
maritime community." field guides or ranger departments who green by 2020.
Abid Junaid, Executive Director, ETA Star then inform the guests. Al Maha - The world's first 'green' digital billboard was
incorporates numerous stringently imposed launched by Barco at the PALME Middle East
Al Maha Desert Resort & Spa eco-friendly measures including energy Exhibition in Dubai in May 2008.
Located near the Hajjar Mountains, the Al conservation and the use of bio-degradable - Grand Hyatt Dubai became the first hotel in the UAE
Maha Desert Resort & Spa is a luxurious products. Particular attention is paid to the to convert its main water heating system from diesel
eco-resort that simultaneously promotes conservation of water where the resort's oil-fired to solar powered in a bid to reduce climate
heritage and conserves the environment. water, including that used in its swimming change and running costs. The hotel's water
This is the first eco-tourism project in the pools and spa, is fully recycled and consumption dropped by 120,000 gallons a day,
Gulf and the single largest conservation returned to its groundwater source through - The 600,000 sq ft Dubai Biotechnology and
area in the UAE. an exclusive irrigation system. Research Park (DuBiotech) won the Design and
This luxurious hideout is part of the The US$16.4 million resort has 40 Sustainability Honour Award from the American
Dubai Desert Conservation Reserve and is suites and two royal suites and took 20 Institute of Architects (AIA) New Jersey Chapter
set within 225 sq kms and the resort months to complete and is the winner of in 2007.
complex covers less than one per cent of the World Legacy Award 2004 - Tecom Investments launched The Energy and
the site with the rest dedicated to (National Geographic Traveller and Environment Park (Enpark) in 2007. This 8 million sq
endangered species like Oryx, desert Conservation International) ft eco-friendly business park is aimed at promoting
gazelle and desert fox. Additionally there sustainable and clean living.
has been a vast reintroduction of "We have a role to play in ensuring - Its key features include 16 different varieties of
indigenous desert flora and wildlife. This that the positive aspects of gardens from all across the world, a large outdoors
entailed planting of 6,200 local grasses, tourism go beyond just contributions amphitheatre Health Spa & Resort and Academy for
shrubs and trees across 20 per cent of to the country, but to include the benefits to 1,000 students.
the resort's area. The sanctuary is also the environment." - The US$ 653.5 million 'Al Barari' project at
home to around 40 resident bird species, Sheikh Ahmed Bin Saeed Al Maktoum, Dubailand is the first eco-friendly sustainable mixed-
250 Oryx that include two species, 15 President of Dubai Civil Aviation Authority, use development of its kind in the Middle East with
reptilian species and an expanding Chairman of Dubai Airports 16 different varieties of gardens.
Best of Dubai 47
048_051_2 - RTA@L8*.qxp 8/30/08 6:32 PM Page 1
RTA's master plan for Dubai has a car The Dubai Metro will be The Red Line, which is the
the next 15 years ownership rate of 541 the longest of its type in first phase of Dubai Metro,
Best of Dubai
projects an investment cars per 1,000 the world and is will commence operating for
of more than AED 75 population. This figure driverless. There are public use on 9th September
billion. exceeds that of cities two lines being built that 2009 and the Green Line will
like New York, London will have a total of 47 commence operations on 21
and Singapore. stations. March 2010.
Winds of Change
HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime
Minister and Ruler of Dubai once said that "Dubai is a City in a hurry". And true to
that, Dubai today sails with the 'Winds of Change'. Be it the changing problems of
the environment, traffic pollution, congestion, time management, the quality of life,
accessibility within the city or the future of urban and suburban developments all
of which are being seen as critical issues for the city.
Rashid Bin Saeed Bridge, linking the two sides of Dubai Creek
48 Best of Dubai
048-049 2 - RTA_L8:Bab Al Shams 9/2/2008 12:14 AM Page 49
Best of Dubai 49
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including bus, metro, tram, and water transport infrastructure projects at a cost of more international consultant (Parsons Brunker
- will exceed AED 33.5 billion. The total than AED 20.5 billion. Of this, around AED Hoff) to make the initial designs of the
expenditure of AED 75 billion equates to an 15.5 billion has been allocated to the Dubai Purple Line of Dubai Metro Project which
average of AED 5 billion per year. Metro project. links Dubai International Airport and
Jebel Ali Airport (Dubai World Central)
Extensive investment Dubai Metro extending 49 Kilometres, with an
- In the rail sector, trams, monorails and new - The metro project involves currently estimated cost of AED10 billion.
metro lines will be introduced. The cost of building two lines with an overall This line has a very limited number of
monorail alone is more than AED 15 Billion. length of 70 kilometers. Around 60% stations and the maximum speed of the
The RTA hopes to increase passenger of the work is completed on the Red Line metro ranges from 135 to 160 km/h,
numbers from 5% to 30% in the coming and 20% on the Green Line. The compared to the average speed of 45 km/h
decade by introducing new legislation to system is completely driverless and is the in the Red Line which is currently being
deter car drivers, like car registration, longest system in the world to be constructed. The trip between the two
parking fees and road tolls. Currently the completed in one phase. To ensure airports takes 40 minutes including
RTA is undertaking transportation exceptional safety, operational and stopover times in stations.
maintenance standards, international
experts are onboard. New road projects
The work progress in the Red and Green - Presently more than 7 billion AED has been
Lines is going in accordance with the invested in road projects. There are plans
approved schedule. of increasing the length of road networks to
- The two lines extend 75 km; 52 km 500 kms, building 95 new interchanges,
in the Red Line and 23 km in the Green modifying 25 interchanges, constructing
Line. The total number of stations in the two dedicated bus lanes and increasing
lines is 47 stations; 29 stations in the Red pedestrian walkways. The number of lanes
Line (4 underground stations and 25 on the creek crossings have increased to
elevated stations) and 18 stations in the 49 in 2008 and will increase to 87 in 2009
Green Line (6 underground stations and 12 and 100 in 2020. These include new
elevated stations). crossings to increase traffic capacity
- The Roads & Transport Authority across Dubai Creek.
recently signed an agreement with the - Other projects include widening Sheikh
50 Best of Dubai
048-049 2 - RTA_L8:Bab Al Shams 9/2/2008 12:15 AM Page 51
The giant arch has a height of 205 meters and a length of 667 meters; considered the longest arch-bridge in the world.
Zayed Road to six lanes in each direction, Focus on public water transport which consists of 12 lanes and costs around
widening Emirates Road to five lanes in - On the Public Water Transport front, the three billion dirham, in addition to constructing
each direction, constructing three marine transport network will increase to more crossings to link the two banks of the
arterial roads parallel to Sheikh Zayed 210 kms and new modes of water transport Creek. Among the key projects in the pipeline is
Road, widening Jabal Ali Lehbab which include Dubai Water Taxi, Dubai Dubai Metro Project; the first stage of which will
Road to four lanes in each direction, Ferries as well as the fleet of current modes be operated on 9/9/2009, as well as
and completing and widening the Dubai of transport like the Dubai Water Bus, Dubai launching of the Water Taxi and the new
outer bypass to four lanes in each abra will be increased. public transport buses.
direction. A new double decking project Dubai offers a business-friendly environment.
is in construction at Al Doha Road at a The RTA is introducing various transportation The infrastructure matches if not exceeds the
cost of AED 605 million, which will improve policies and plans capable of bringing highest international standards, facilitating
traffic capacity from new developments about a positive change in the attitudes efficiency, quality and service. The absence of
like Burj Dubai, Dubai Mall, Business of the users of road networks and transportation corporate or income tax, together with
Bay and Dubai International Finance systems. This includes introducing the toll competitive import duties, and extremely
Center. This bridge will have three lanes gate systems (Salik) which was implemented competitive labor and energy costs make Dubai
towards Jumeirah and five lanes in the as of the 1st July 2007. It also includes attractive for business.
reverse direction to accommodate 9,000 reviewing & updating the fees of the public
vehicles every hour. parking, banning the import and registration of So much to offer in Dubai
old vehicles, raising the annual vehicle The RTA's vital work is helping Dubai set a
Focus on public transport registration fees, modifying the requirements of benchmark for its transportation services.
- To increase the efficiency of public transport private vehicles registration particularly with According to Mr. Al Tayer, "Like all the
in Dubai, new taxi and bus services are regards to the rates applicable to negligence modern cities in the region, and indeed the
being introduced. Around 500 bus shelters fees, and modifying the regulations governing world, Dubai's transportation needs are growing
are under construction and another 500 are licensing of drivers to curb the number of rapidly to complement the amenities the emirate
in the pipeline. The new Citaro buses will be licenses issued. offers. These include world class education,
introduced consist of 49 articulated and 19 recreational facilities like water- and snow-skiing,
single deck versions, representing a In the pipeline leisure parks and resorts; hotels like the Burj Al
milestone in the RTA's transport strategy. RTA is working to complete construction of road Arab, huge malls and last but not least, tax free
These cutting edge wheelchair-enabled projects such as interchanges at Sheikh Zayed income. This has attracted a burgeoning
vehicles will be fitted with the latest Euro 4 Road, Dubai Bypass Road starting from the population of different cultures, the relocation of
emission level engines, bringing Dubai in outskirts of Sharjah and extending to link up with international businesses and an increase in
line with European emission levels. The bus the road extending on the outskirts of the commercial activities."
services include five new categories: emirate of Abu Dhabi, and completion of the Al
intercity, inter-emirate, VIP, airport services, Ittihad Road widening project. RTA will also Tel: +9714 284 4444
and express services. construct Sheikh Rashid bin Saeed Bridge; www.rta.ae
Best of Dubai 51
52-55_Etisalat Interview@L8:Bab Al Shams 9/6/2008 3:47 PM Page 52
Etisalat has been the Over 40 per cent of In 2008 the corporation Etisalat international
Best of Dubai telecommunications Etisalat's workforce is passed the 6,830,000 mark has extended to 16
service provider in the Emirati, an in mobile subscriptions in markets covering a
United Arab Emirates accomplishment which the UAE alone. population of over 800m -
since 1976. supports the natives of 63m of whom are Etisalat
the UAE. customers
Stay Connected
Since its establishment in 1977, Etisalat's increasing regional brand expansion is helping
to put the UAE on the global telecoms map, positioning it as a force to be reckoned with.
This progress is being fostered in an increasingly competitive environment where
consumer loyalty is based on familiarity and not necessarily on cutting edge offerings.
Despite the inevitable challenges of pitching the brand against global telecoms giants
whetting their appetites for a slice of the Middle East telecoms pie, Etisalat's indefatigable
Chairman, Mohammad Hassan Omran is ready to try for the lion size share.
E-Services
Ebtikar www.ebtikar.ae
Emirates Data Clearing House www.edch.ae
E-Marine www.emarine.ae
E-Academy www.eacademy.ae
Directory Enquiries www.yellowpages.ae
The Etisalat brand generates a distinctive sign of quality and leadership in the
telecommunication world, an achievement that stakeholders of the Corporation have
worked toward and can take pride in.
52 Best of Dubai
52-55_Etisalat Interview@L8:Bab Al Shams 9/6/2008 3:48 PM Page 53
"One of our objectives at Etisalat is to help fulfill the potential of our nation and its people.
To be a catalyst driving growth, developing a world-class economy and a hub for trade,
tourism and entrepreneurship"
With telecom mergers and takeovers across the early 80s. In 1982, mobile was known in a few
region, what is the common thread that links the countries worldwide. When the Internet appeared,
strategy of your expansion program? only a few telecommunications operators decided to
Our strategy is based on four pillars. Firstly, we enter introduce internet services. Etisalat was one of these,
new markets to offer services and and we pioneered Internet commercially since the
telecommunication solutions based on intensive benefit in developing the communications
studies and market research. We rely on our infrastructure, the economy and meeting customer
experience gained over these years and have to needs was evident.
consider any long-term partnerships. Secondly, we With regards to internet, we have invested in
aim to introduce new services that meet the needs of bringing international submarine cables to the UAE.
a specific market and its customers. Thirdly, we Indeed, most of the submarine cables coming east
should add significant value and benefits for the to west come through UAE. Our nation has become
customers and industry in the markets we are an anchor landing point for all these submarine
considering entering especially in the region as we cables. With this number of links we were able to
have the wealth of know how to tailor make the right build a sophisticated network and provide
telecom solution to the right market. Finally, we look bandwidth offering the best data services.
for synergies in culture and markets which will help This history and reputation for innovation as well
replicate our success in the UAE. We approach our as our different ways of physically connecting
expansion, market by market. For each market we countries to the rest of the world is a key advantage
have a different strategy to suit and integrate the for us in entering new markets as well as in
communication solution with the needs, culture and competing in our home market. As a result, the
traditions of the country. UAE has been ranked number one in the region in
terms of Networked Readiness by the World
What USP do you have over other regional Economic Forum.
competitors?
Since the beginning Etisalat has been working How do you think telecommunications will transform
in a competitive mindset. We realise that someone the UAE's profile globally and what role do you think
else would enter the market one day so we have Etisalat will have played in this development?
to offer the best service to our customers and we Part of Etisalat's commitment to the
have to be fast in implementing the latest telecommunications community and also to the
technology and services. reputation of the nation, includes the establishment
I remember when we were working on a of Etisalat University College. The College trains
strategy for Etisalat in the early 90s, we knew engineers in the aim to develop local staff with high
that two areas would witness growth - mobile and qualifications to aid our general needs and the
data. This is why we focused on these areas, needs of the telecom sector across the region.
without ignoring the others. Etisalat has also set up Etisalat Academy to train
If we go back longer, Etisalat was amongst the new employees and to offer training for companies
first few operators to introduce mobile services in the locally and internationally.
Best of Dubai 53
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What lessons are you learning about the best over 8 million subscribers and is considered development of the economy in the UAE.
way to enter other geographic markets you one of the fastest growing mobile phone
have pinpointed now that you have a presence operators in the world. What further innovation can be expected from
in KSA, Egypt, Pakistan and Sudan? Etisalat in the medium term?
We always build a core team from UAE How does Etisalat manage balancing Etisalat is known as an innovative and
and take them to that country building local competition and regulation whilst proactive entity and in order to remain so we
a team around them from that particular working towards being a technology leader, need to move fast in every direction. One of
country. In KSA, for instance, our agreement keeping shareholders happy and fulfilling our aims is to launch services which will allow
with the regulator is that our staff should targets and objectives? the customer to use the mobile phone as a
be 80% Saudis. Now we have exceeded Etisalat has grown even more during the personal electronic wallet. Increasingly, the
this percentage. Part of the UAE team presence of competition in the UAE. We mobile phone is now the preferred
has since come back, and part of it have achieved record profits and the communications tool for voice, data, video
moved on to new countries, such as Egypt number of our mobile phone customers has and media and customers will soon be
and Pakistan. exceeded 6 million. With more services able to purchase things, transfer money, and
We are also actively building synergies in and more variety available to the customer complete most transactions and manage daily
markets which have transient populations. For there is more usage. Of late, we have activities. We are working closely with many
example, we are available in Afghanistan and introduced several new services; this is companies including banks and exchange
also in Pakistan, KSA, Egypt and UAE where because of the dynamic market that is always companies to produce this service at
there are large expatriate communities to ready for more. Therefore our duty is to be international standards. We have already
whom full solutions can be offered. increasingly active in introducing different introduced the mobile payment system for
services for different customer needs. This is paying Etisalat bills and recharging and
What are the critical components of creating a good for the market as it benefits the customer renewing Wasel prepaid credit, and have
successful telecoms group that gives value and the industry in fostering a healthy demonstrated in the past technology that
and creates value too? Do you think that this competitive environment. allows customers to use their mobile phone to
model can be successfully implemented in Our financial results over the last 3 years, in make purchases from a vending machine. Very
every country? comparison to our latest report for the last six soon, UAE residents will be able to purchase
When we decide to enter a new country, we months, show that we have nearly doubled our and conduct many financial transactions using
focus on one specific group of profit growth. In 2005 and in 2004, profit growth their mobile phone.
telecommunication services to offer that will was between 18-19%. Now we are reporting
assure the best results. For example in Egypt, Net Profits of around 33%. This shows there is Whilst you maintain a market leader's position
our initial plans were for Etisalat Misr to cover still a lot of growth in the market. in this environment, what is your integral quality
40 cities in the first period of operations. Today, These figures show what Etisalat is about. differential should global telecoms leaders be
we cover over 200 cities and have plans to Thanks to its customer focused vision and given access to this highly protected market?
cover the whole of Egypt in a shorter time than commitment to innovate in service provisioning, Globalisation is unstoppable and will eventually
what the license requires. we are achieving set targets and the financial conquer any monopolistic residues prevalent
Furthermore, when we were awarded the results are an indication of the performance of worldwide. We welcome this as competition is
second mobile phone license in KSA, we the company and our strategy. good for us, for the consumer and is healthy
started operations in fewer than 6 months after Our growth, expansion and financial results for the country too. There is no end to how far
we were granted the license. This was earlier reflect on Etisalat's position today. I am we can reach.
than the estimated launch date. Today, even optimistic there is enough to go around for Tel: 101
though we face a fierce competitor, Mobily has everyone, with what we can see in the huge www.etisalat.ae
54 Best of Dubai
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News Bulletin
Etisalat highlighted its Corporate Social and Environmental Responsibility and the important projects it supports at the CSR Summit.
The company participated in specialised workshops for people with special needs
Etisalat coverage has expanded to 186 countries, providing their customers with a wider roaming network within which they can travel
Etisalat Academy and its eCompetency Centre have concluded the first phase of a competency development program for 15 of the
UAE's federal government ministries.
Etisalat signed a Memorandum of Understanding with Khalifa Fund to support the development of small and medium businesses in
the UAE
The company partnered with the global mobility service provider, iPass, enabling Etisalat Internet subscribers to access the Internet at
over 60,000 wired and wireless locations in 150 countries around the world
Etisalat's Mobile TV service could be utilized to watch the Arab Broadcast Forum which was held in May of this year in Abu Dhabi
Etisalat supported the 'Women as Global Leaders' conference, which was held in April of this year
56-59_Over View of Dubai@L8:Bab Al Shams 9/2/2008 12:11 PM Page 56
Despite its untrammelled Bedouin past, today one out of every six cranes world wide operates in Dubai. This makes it arguably the city state with the most pronounced
'buzz' factor anywhere in the world. Begging for its story to be scripted and given the glitzy Hollywood treatment, be rest assured that the likes of George Clooney and
Morgan Freeman will be brought on board to bring the story-boarded characters to life. Because make no mistake, this is a city which simply doesn't believe in doing
56 Best of Dubai
things in half-measures. While such a brazen attitude can sometimes lead to inevitable mishaps, it also lays the foundation for a city-wide ethos where ambition,
determination and imagination are rewarded beyond most conceivable dreams.
56-59_Over View of Dubai@L8:Bab Al Shams 9/2/2008 12:11 PM Page 57
Best of Dubai 57
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Generally Speaking
Despite the flawless veneer, it would be
silly to suggest that Dubai is a picture-perfect
Utopia with no glitches in sight. Rising
inflation levels haven taken living costs to
exorbitant levels, rendering many expatriates'
aspirations of a comfortable life nothing more
than a pipe-dream. Civic disturbances
resulting from heavy-handed treatment of
immigrant workers (especially those employed
by the construction industry), have to some
degree tarnished the city's pristine image,
given it a touch of reality akin to the rest
of the world. Like elsewhere in the region, the
press here is allowed only partial freedoms,
relegating some of the major dailies to little
more than official mouth-pieces. The
facilities and relaxed vibe have been crucial city's very own annual art extravaganza - The heavily publicised freehold real estate
factors in the local media scene's ascension Dubai Art Fair. For a metropolis perhaps most market too is littered with loopholes,
from sleepy regional outpost to globe- well-known worldwide for its shopping malls, unscrupulous agents and irresponsible
straddling communications catalyst. such an art-focused layer to its personality is developers - resulting in thousands of property
nothing if not timely. horror stories that the government is working
Artsy Ambitions tirelessly to bring to accountability.
Culturally too, Dubai is at the crossroads of an That's Entertainment Sore points notwithstanding, Dubai's
intriguing journey. Theatrical productions, both This most cosmopolitan of Middle-Eastern promise as a land of unlimited potential and
homegrown and imported, have begun playing cities throws up a veritable treasure-trove of opportunity still holds true. Crime is virtually
themselves out with refreshing regularity over a nightlife experiences. From the refined to the non-existent, and not too many cities would
smattering of city-wide venues. But it's in the raucous, from the subdued to the sensual, give you the luxury of walking home by
art sphere where things have really started Dubai surprises you at every conceivable turn. yourself at three in the morning. The
heating up. Mirroring the transformation of New The plethora of night spots, watering-holes contradictions on view make for a fascinating
York's meat-packing district into the hip suburb swanky clubs regularly attract a swarm of study as well. Which other predominantly
of Soho, Dubai's industrial warehouse-littered denizens who believe in working hard only Muslim city in the world would beguile you with
Al Quoz area has taken on the guise of the to play harder. For a glimpse of magic, a heady blend of hedonism and Disneyland
independent art gallery's venue of choice. Like drop into Madinat Jumeirah - a decadent surrealism? Where else could you spend the
with any nascent scene, you'll find yourself throwback to old Arabic architecture housing a afternoon skiing down an indoor ski slope only
having to sift through acres of pretentious swarm of water-gracing eateries and to hit the waves and go kite-surfing later in the
hogwash to uncover the one gem. But the enchanting rooftop bars. evening? The world's richest horse race; a 45-
journey is nothing if not interesting. Names like On the music front, a large number of day spectacle devoted purely to shopping; an
Third Line, B21, Total Arts and JamJar, along touring bands and chart-topping artists have upcoming underwater hotel; a real estate
with their roster of little-known artists, have begun putting the city onto their tour hotbed fancy enough to entice 'The Donald' to
brought a much-needed dose of eclectic schedules, resulting in well-received concerts launch his own boutique tower; desert
vibrancy to the cultural horizon. from the likes of Aerosmith, Enrique Iglesias escapades that redefine the very notion of
Reflective of Dubai's population mix as well and Robbie Williams. While the prevailing Top- luxury; millionaire raffle draws that turn fortunes
as global art trends, Indian, Persian and Arabic 40 heavy tastes could do with a bit of around overnight; a brand identity that's
art have been at the forefront of record- refinement, any live music scene is a welcome proven irresistibly attractive to such style
breaking auctions held by the likes of Christie's addition to the usual social calendar. And in luminaries as Armani, Gucci and Versace. All
and Bonham's. The swell of artistic outpouring the annual Desert Rock and Dubai Jazz this isn't just the stuff of dreams. It's very
has risen to high enough levels to warrant the Festivals, the city has unearthed two local gigs possible. It's very Dubai.
58 Best of Dubai
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Best of Dubai 59
60-63_Fast Facts Dubai@L8:Bab Al Shams 9/2/2008 12:30 PM Page 60
The man-made islands in Dubai are the largest in the world and can be seen from space. In total, three Palms will be made, the palm
tree being an important symbol for Dubai, as well as The World where each island will have an estimated cost of $25-30 million.
60 Best of Dubai
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"Waiting has never been our choice in the past, nor is it in the
present. We are always striving, anticipating the future and
preparing for it.”
Area 4,114 sq km
Population 1.422 million Dubai (2006 figures) has the largest population compared to the other
six emirates.
Religion Islam is the official religion of Dubai and the United Arab Emirates (UAE) with the
majority being Sunni Muslims. Dubai is one of the most liberal places in the Gulf and followers of
other religions (except Judaism) are tolerated. The holy day is Friday with most government
offices, companies and schools remaining closed on Friday.
Geography Dubai is located on the Persian Gulf coast of the United Arab Emirates and shares
borders with Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the
southeast. Hatta, a tiny village of Dubai, is surrounded on three sides by Oman and by the
emirates of Ajman in the west and Ras Al Khaimah in the north. Dubai's topography is
emphasized by sandy desert consisting mainly of crushed shell and coral. The desert gives way
to the Western Hajar Mountains that run alongside Dubai's border with Oman near Hatta. Devoid
of any natural bodies of water, the natural inlet - Dubai Creek, has been dredged to make it
deeper for large vessels to navigate and divides the emirate in two.
Climate Dubai has a subtropical and arid climate with the weather usually hot and often humid.
The temperature ranges from a pleasant 10°C (50°F) in winter to over 40°C (104°F) in the
daytime during summer. The mean humidity in Dubai is roughly 60% in the summer. Rainfall in
the emirate is sporadic and light, with rainfall primarily occurring in the first quarter of the year.
However, Dubai experienced an unprecedented record rainfall in January 2008 - 105mm of rain
in two days (average rainfall for January in Dubai is 15.6mm).
Banks and foreign exchange Dubai has a large network of local and international banks offering
a wide array of commercial and personal banking services. All the banks are controlled by the
UAE Central Bank. Banking hours are usually Saturday - Thursday, 8.00am - 2.00pm with some
banks offering services until 8.00pm.
Taxes There is no income tax or corporate tax in Dubai (except for oil producing companies and
branches of foreign banks). However, the main forms of tax are the rent tax by Dubai
Municipality (5%) as well as in-built 10% on food and beverage bills at hotels. In July 2007,
Dubai's Road and Transport Authority (RTA) introduced a toll system - Salik - in order to ease
traffic congestion. A fee of AED 4 is deducted from a prepaid toll account every time one
passes through the Salik toll zones.
Best of Dubai 61
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62 Best of Dubai
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alcohol. The UAE government have enforced a zero-tolerance policy - Public displays of affection (kissing, lewd behaviour)
with random checks occurring more frequently. Driving the morning - Unmarried couples living together
after a heavy night of drinking is also risky. In the course of an - Homosexual behaviour
accident, regardless of whose fault it is, both parties will be arrested. - Eating, drinking or smoking in public during Ramadan
If any level of alcohol is detected in the blood. The standard penalty - Distributing non-Muslim religious material
is a month in prison with a fine.
Travelling or consuming illegal narcotics is also a major Traffic accidents In addition to the above, traffic accidents earn
offence in the emirate. Legislation enacted in January 1996 numerous penalties. If someone is fatally injured or killed in the
imposes the death sentence for convicted drug traffickers. Since event of an accident, both parties are incarcerated until an
January 2006, possession of even trace amounts of illegal investigation is completed. Once the party at fault is determined, the
drugs has resulted in sentences of four years imprisonment for verdict varies depending if the offender has consumed alcohol or
foreign citizens transiting the emirate and UAE. If caught, the not. In most cases, the offender is imprisoned until the blood money
penalty is more stringent with a minimum of four years (diya) has been paid to the victim's family or if the family pardons
followed by deportation. The penalty is usually a life sentence the offender.
and sometimes even death if found guilty of dealing or smuggling The Sharia law states that if one causes the death or injury to
illegal substances. another, compensation should be paid to the victim (or his family) in
Some drugs normally taken under a doctor's supervision in the the form of blood money (diya). The value is determined under
other countries (including over-the-counter drugs and medications) Sharia law and is intended to both punish and compensate.
are classified as narcotics in the UAE and are illegal to possess. A Generally, the life of a Muslim is valued higher than a non-Muslim,
doctor's prescription should be carried along with any medication although the value in the UAE is the same regardless of religion or
brought into the country. An individual may be subject to arrest ethnicity and is set at AED200,000 for all males and AED100,000 for
and prosecution if possession of prescribed medicines (especially all females. The blood money can only be claimed if a criminal
those containing codeine and similar narcotic-like ingredients) if prosecution has taken place, and the judge may revise the value.
brought to the attention of local authorities. Blood money is not paid if a person kills another while trying to
There are a few other crimes which may incur time in prison or defend himself, his family, his property or other individuals and their
massive fines although they could be disregarded in some cases. property from harm.
These are
Best of Dubai 63
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Chapter 2
HOTELS & HOSPITALITY
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Atlantis The Palm Hotel Dubai is the Palm Jumeirah's first landmark property
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Mythical Atlantis
Hotels & Hospitality
A near perfect replica of its sister property in Nassau, Bahamas, Atlantis The Palm Hotel
Dubai is the Palm Jumeirah's first landmark property. Establishing an iconic resort hotel
upon the world's largest land reclamation project is like constructing one fantasy on top of
another. The reality however, is a thrilling vacation that leaves you greedy for more. With a
lavishly designed water theme park to accommodate happy splashing families galore, the
architecture of the 2000-room resort hotel reflects the spirit of Atlantis which spell-binds
guests with a spirit of adventure and quasi fantastical make believe come true…
The resort is designed based on the mythical lost continent of Atlantis, enriched by with traditional Arabic design themes.
66 Best of Dubai
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amalgamation of water themed parks such as the 27 treatment rooms where both wet and
F or an environment like Dubai that has
concentrated its model of real estate
hospitality development on all that is big,
the Ambassador Lagoon with several hundred
species of marine life, the Lost Chambers
dry therapies are offered. The Royal Spa suite
with exclusive entrance includes a private
shiny and unabashedly lavish, this one-stop featuring an archaeological underwater site pedestal jetted tub, lounge area and terrace,
leisure destination with its dizzying range of and The Dolphin Bay, yet another exciting spot all large enough to share, whilst the treatment
recreational facilities mirrors the spirit of the where communing with marine mammals room allows for couple therapies. The Spa also
emirate to perfection. The brain child of becomes the highlight of any trip, choice and boasts exhaustive salon services for His and
maverick global hotelier Sol Kerzner, it's diversity reigns supreme. Hers mega pampering and beautifying fests
situated at the apex of the Palm Jumeirah's With two monorail stations linking it to the
Crescent, majestically crowning the main stalk of the Palm Jumeirah, reaching the Dining & Entertainment
development, an ode to the luxury larger-than property becomes an adventure in itself. From fine dining to fun and family dining,
life lifestyle for which Dubai is renowned. celebrity chefs to poolside snacks, indoor
Once visitors have shopped themselves into Adventure dining to al-fresco - Atlantis has 17 restaurants,
oblivion, Atlantis The Palm Hotel Dubai is the A water playground of over 18 million litres bars and lounges to suit every taste. The
ultimate choice for those looking for additional of water, consisting of extraordinary rides world-renowned Nobu, as well as an authentic
sensory stimulation. Visitors don't need to with cascades, tidal waves and rapids, and Parisian Brasserie at Rostang, by two star
venture out for recreational alternatives. With its the Mesopotamian-styled Ziggurat temple Michelin Chef Michel Rostang also features
reaching over 30 metres into the sky and amongst many more.
featuring seven heart-pumping water
slides - two of which catapult riders through Recreation
shark-filled lagoons. Set within manicured aquatic gardens, the
Family Pool and Royal Pool have views
The Lost Chambers towards The Palm. Water sports such as
In a tribute to the surrounding sea, designers windsurfing and kayaking can be enjoyed from
and artists from around the world are creating the Atlantis beach.
the ultimate resort destination with a stunning In a cosmopolitan avenue of retail
array of sculptures, artwork, hand-painted boutiques, guests can browse some of the
murals, exquisite fountains and waterfalls world's most sought-after brands. Stylish
and innovative design by some of the world's restaurants and an ultra-chic nightclub are
most renowned designers including David interspersed within these atmospheric
Rockwell, Adam Tihany, Jeffrey Beers and boulevards to create a focal point of vibrant
Wilson and Associates. retail energy.
For children of every age, fun-filled clubs
Wellness and programmes designed to engage and
The Spa & Fitness Centre at Atlantis, The Palm excite abound. Through science and nature
captures the imagination and curiosity drawing groups, arts and crafts sessions and a
them into a haven of relaxation and well being. marine welfare programme, children are
Upon entering the new two storey 1900 square encouraged to learn whilst playing within a
metre Spa in the Royal Towers, guests are fully supervised environment.
greeted by a serene water wall. The earthy
hues and streaming water pathway guides Tel: +9714 426 1000
guests on their voyage to tranquility and onto www.atlantisthepalm.com
The resort overlooks the tropical landscape and lapping waters between the central fronds and the crescent of the Palm Jumeirah.
Best of Dubai 67
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With the most distinct address in Catering to all travellers, welcome to a hotel with a The Monarch Dubai
Hotels & Hospitality Dubai: One Sheikh Zayed Road, dedicated business centre: 13 meeting rooms, 2 is the flagship property
the Monarch Dubai features 33 boardrooms, Separate offices; as well as conference of the Refad Hotels &
floors of majestic ambience butlers too. Not to mention its hedonistic spa and 8 Resort Group from
restaurants and bars. Kuwait
Royal Hospitality
The market for bespoke service is soaring in Dubai, as increasingly discerning
residents and visitors alike continue to demand hospitality tailor-made to their
every need. Flexibility, meticulous attention to detail and above all that personal
touch are the ultimate corner stones of success. Whilst the hotel industry has
been quick to adapt to this increasing focus on the guests as individuals with
specific needs, rather than a homogenous clientele to service en masse, one new
brand has made it the basis of their strategy for progress.
Environmental issues are on everybody's minds these days. At the Monarch, technologies have been employed to save energy, such as sensors turning on corridor lights, as well as purchasing local
produce where possible to reduce carbon-footprint, not to mention butlers asking guests whether they want fresh towels or will re-use the ones they have. This is a hotel where sophisticated luxury meets
unrivalled service, where highly trained staff go that extra inch further and where business can be conducted with ease - with so much included why would you ever need to leave?
68 Best of Dubai
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Best of Dubai 69
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Raffles
Eschewing the traditional colonial feel of its Singaporean sister property,
Raffles Dubai has positioned itself aesthetically several centuries earlier.
In keeping with the Egyptian-inspired adjacent mall 'Wafi', the 19-storey
property launched in 2007 may not have the historical track record but
has certainly got the 'wow' factor of its counterpart in Singapore. Today,
Raffles Dubai has forged a distinguished identity for itself on Dubai's
hotel landscape.
Best of Dubai 71
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Hotels & Hospitality 242 Argentinean, Oriental 4 The Spa offers a variety of Exquisite views on
and Thai treatments with highly the Burj
professional staff
The Palace, The Old Town is located within Downtown Burj Dubai and has 242 well-appointed
guestrooms and suites including the imperial suite with an enchanting Middle Eastern ambience. T he juxtaposition of old versus new has never been an issue in the
amorphous urban-scape of Dubai where frenetic change is the only
constant, and where viable parameters of description are 'new, newer and
newest'. The Palace enveloped by The Old Town that launched in October
2007 has managed to capture an Arabian setting that harmoniously blends
tradition and modernity. With the Burj Dubai close at hand - the world's
tallest tower - standing as a proud testament to Dubai's commitment to
architectural 'vertical explosion', this flagship development by Emaar
Properties forms an integral component of Emaar's integrated mega real
estate Downtown project.
Built on the edge of a lake, this ambitious blend of the Arabesque
and ultra modern, boasts all 242 rooms including 81 suites with balconies
overlooking the lake or the Old Town Island. Inside, spacious, well
appointed public areas and a level of service fit for a king make its name
ring true.
The current Belgian GM; Olivier Heuchenne took over in April 2008
after those days when The Old Town Island was surrounded by a forest of
72 Best of Dubai
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With its South American culinary authenticity and unbeatable feel good vibes, Asado is a ‘must try’ fine dining eatery in the midst of Dubai’s hippest new district.
Best of Dubai 73
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Hotels & Hospitality Old Town precinct 187 Complimentary and 3 10 km to the
of Downtown available in public public beach
areas
Definitive Hospitality
Southern Sun's first hotel in the region entered Dubai's hotel-scape by
positioning itself as a 'four-star' deluxe property surrounded by five-star
bigwigs in one of the cities' hippest new districts, 'Downtown'. Today the Al
Manzil is giving them all a run for their money, with occupancy rates above the
market prove its runaway success.
74 Best of Dubai
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The Nezesaussi grill offers traditional meals typical of each country - boerewors sausages, Living up to its ethos as a four star hotel, the Al
the best tender steaks, lamb as only sampled Down Under. The portions are generous, and Manzil boasts traditional architecture with
the serving staff can't do enough for you. today's modern living standards.
Best of Dubai 75
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Hotels & Hospitality 186 Within the Burj Dubai Two boardrooms with 10 km to the airport Fitness centre and
residential and 24 hour availability outdoor swimming pool
commercial complex
A revolution in hospitality
Carving a niche for itself among Dubai's 4 star properties because of
its excellent range of services and seriously hip positioning, the
Qamardeen Hotel accounts for its popularity in myriad ways designed
to keep guests coming back for more.
Situated in the upscale Downtown Burj Dubai area, at the foot of the world's tallest tower, and largest shopping mall, Qamardeen combines basic necessities with upscale amenities.
76 Best of Dubai
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E
veryone knows that Dubai, one of the most prosperous among the
seven Emirates of the UAE, has emerged - like a Sphinx in the Geiger, "As professionals in a field that is growing rapidly, we are proud
desert - as an attention grabbing tourist destination that is and delighted to be in Dubai which is fast becoming a culinary hot spot
determined to appeal to the widest cross section of travellers possible. and a favoured location for all of us in this field. Therefore only the best
From business travellers and long haul transit passengers with a stop will do and quality and creativity in my kitchen reigns supreme". The
over to enjoy, to shopping, pampering and partying aficionados, millions poached salmon and Moroccan chicken tagine were respectively a
of tourists flock to the city to get a feel of this bustling Arabian hub of perfect case in point: the first was probably the juiciest steak enjoyed in
commerce, bling and shopping. Situated in the upscale Downtown Burj a long time and the latter was served with the chicken and cous cous
Dubai area, at the foot of the world's tallest tower, and largest shopping separately - "this is because we have such a mix of diners that we have
mall, Qamardeen combines basic necessities with upscale amenities. to innovate and create dishes suited to their taste buds and ways of
For starters, one of the components of its popularity is the 186 eating" he adds.
tastefully decorated rooms. "We have a duty to cater to the diverse Managed by Southern Sun Hotels, Africa’s leading hotel brand,
needs of our guests by offering a wide range of rooms, Twin and Queen boasts a sister property, the Al Manzil, just down the road, replete with a
rooms, Executive and Deluxe suites each having a unique aesthetic souk and additional restaurants, is more Arabesque, whilst the
flavour of their own. After all, nowadays it's not just about having a well Qamardeen has a more sedate, but equally appealing vibe. Its
stocked mini bar, or a room with a view - an overall ambience of contemporary accommodation, clean minimalist design, with the perfect
understated, open plan luxury is what our guests expect", explains blend of Arabic and contemporary, is reinforced by its excellent staff
General Manager, John Aritho. "Guests are looking for a stay that is which is the cornerstone of the properties' success. They have ensured
seamless in service with efficient technology, uncluttered spaces high occupancy rates and 42% repeated business since the 186-room
and personal touches in the whole experience. This is what our hotel launched in 2006. "We believe in offering genuine service to
staff do most naturally. We have a truly wonderful bunch of people guests that is based on being intuitive and pre-empting their needs at all
working here because they love serving people and seeing guests times", says General Manager, John Aritho. Superlative service
genuinely happy.” notwithstanding, this modern hotel with its imposing Arabian façade is
Therefore, hotel amenities and services are arranged so as also a winner because it's ideally located in the Burj Dubai commercial
to attain the utmost satisfaction of the guests. Food wise, you can and residential complex, seven kilometres from the beach and other
enjoy lip-smacking Mediterranean delicacies in the all-day dining attractions. A complimentary shuttle bus makes regular scheduled
restaurant of the hotel, known as 'Esca'. With gorgeous hues, runs to Jumeirah Beach Park, the Mall of the Emirates
intricate wall decorations, as well as evocative poolside dining, and the Gold and Diamond Park in Al Barsha to make commuting
any meal - whether buffet or a' la carte, leisurely or snappy - is a cut easier for guests.
above the rest in its category. "The formidable challenge for a And last but not least, the heart of any hotel is its lobby that should
four star property under stringent return on investment parameters, be a genuine expression of any properties character. Even here, the
is to offer a delicious menu and ensure impeccable product delivery Qamardeen does not disappoint. The lobby lounge is a veritable
at the right price for all concerned" explains Esca Manager Sanjay meeting place with a buzz and a 24-hour coffee shop that opens onto
Bhoola. "Gone are the days of white truffles and vintage champagne, an outdoor terrace and is equipped with complimentary wireless
but the pleasure of serving fine food with a gourmet twist are still very Internet access. With a fitness centre and outdoor pool boasting a sun
much here". terrace and poolside bar close by, it abounds in everything - except for
This is why the 'Antipasti' platter sampled didn't just have ham and steep rates.
cheese, but rather sweet Parma ham, gently marinated artichokes and a
'haute cuisine' presentation that did not reflect its reasonable rate. Or Tel: +971 4 428 6888
why the 'Crusted queen prawns' were as succulent and plump as any in www.qamardeenhotel.com
Best of Dubai 77
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Switch on to sustainability
Hotels & Hospitality
Phillips supports a sustainable approach towards the hospitality industry, which includes training technical staff of all major
hotel chains. They are planning workshops together with the Dubai Department of Tourism and Commerce Marketing in
November 2008 to increase awareness of energy consumption in hotels and support them towards energy efficient solutions.
Philips is also putting together a green week in Dubai to strengthen public awareness towards energy saving.
78-79 Phillips Hospitality@L8:Bab Al Shams 9/3/2008 12:36 AM Page 79
Park Hyatt Dubai, Lighting Design by Stephen Gough of Project Lighting Design
Photo courtesy Lumasense
Philips is growing its lighting division in the Middle East, especially in the hospitality sector. Building on current lighting contracts with major hotel chains, they are joining forces with top players in transforming them into 'green' hotels by
supplying them with latest innovations using more LED technology. Philips aims to continue supporting the hospitality industry as well as the government in making the Middle East sustainable, astounding other parts of the world, with its
track record of sustainability.
Best of Dubai 79
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Chapter 3
CASUAL DINING AND F&B
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P izza lore is rife with tales of wood fired ovens, creamy Mozzarella, plum
tomatoes and freshly picked Mediterranean herbs. At the Pizza Company
vision takes on a different tinge as the pizza takes shape in a totally different
incarnation. You blend in exotic flavours, unusual toppings on the good old
grandma's secret recipe of pizza dough and what have you got? A Thai
pizza… Replete with lemongrass flavours wafting across the pizza cutter, the
inevitable Thai chillies, coconut scrapings and prawns. "And it's got a Thai
name - Tom Yun Kung' pizza", smiles Roshan Bandara, Director of Operations.
This is the Pizza Company's signature pizza and a top favourite with customers
across all outlets in Dubai. Apart from the freshest and the best ingredients that
go into making it, there's a substantial proportion of creativity too. Because the
Pizza Company staunchly stands by its policy of saying no to processed
ingredients, it also says yes to innovation and novelty. And that is actually the
secret to this chain's success.
Innovation and tradition go hand in hand at the Pizza Company with its
full menu of Italian staples such as fresh pastas, salads and breads to suit
every palate. However, why customers prefer the Pizza Company over other
similar restaurants is altogether a different matter. It is because the pizza is
customised to individual tastes. In addition, all pastas are all made in house,
so the whole process works towards the end result of a happy customers
82 Best of Dubai
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Dubai
Dubai Healthcare City
Tel.: +9714 362 4929
Rigga Road
Tel.: +9714 229 9391
Al Diyafa Street
Tel.: +9714 345 4848
Sharjah
Crystal Plaza
Tel.: +9716 573 3838
Now Open
Jumeirah Beach Residence Dubai
&
Khalidiyah Mall Abu Dhabi
Best of Dubai 83
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Black Canyon
Casual Dining and F&B
In the brave new world of F&B, remix and fusion rule the roost.
At Black Canyon this translates into spicy Thai cuisine in an
international template washed down by some imaginative beverages.
Lahej Group.
I f you are a child of the café culture that has
taken hold of the Dubai food-scape then the
Black Canyon Thai Cuisine & Coffee
The Black Canyon has seamlessly fused
Continental and Oriental styles of cuisine in
Restaurant, owned by the Saleh Bin Lahej delicious dishes such as spaghetti with green
Group, is the place to be. Their trendy mix of curry or fettuccini with seafood and chili
spicy Thai fusion cuisine along with some paste. But hard core devotees of Thai food
original Thai staples epitomizes the need not be disappointed: the fried rice with
international integration of this culture in chicken green curry and rice with spicy
Dubai. Coming from its home country seafood and hot basil will convert you into a
Thailand, the chain has 100 locations world regular at the Black Canyon. For those of you
wide of which Dubai can boast of three. watching your waistline, you have full
The restaurants are a favourite hangout for permission to gorge on the sinless spicy
gastronomes who like to have their daily fix of seafood salad. By popular demand steaks
caffeine along with some tantalizingly spicy and sandwiches are also on the menu.
food. "Black Canyon is not a coffee shop but Now about the coffee part of the Black
its nouvelle café dining restaurant concept Canyon Thai Cuisine & Coffee restaurant - the
has caught on very well", comments wide array of iced, hot and blended coffees
Mohamed Saleh, Group CEO, Saleh Bin are exciting and refreshing in their taste and
84 Best of Dubai
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Dubai
Arabian Ranches
Tel: +971 4 360 9981
Now Open
Jumeirah Beach Residence
Dubai
Best of Dubai 85
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Want to let your hair down and tuck into wholesome food and
generous portions? If so, Romano's Macaroni Grill is the place
to go. Ideal for families and anyone with a hearty appetite, the
variety is great and the vibes even greater.
86 Best of Dubai
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Best of Dubai 87
088-091 chilis@L8:Bab Al Shams 9/3/2008 4:13 AM Page 88
Chili’s
Casual Dining and F&B
The brand's red hot logo is a green signal for amazing food,
chilled out ambience and oodles of choice in its menu selection.
With several outlets throughout the UAE there's no way anyone
can miss a Chili's experience.
88 Best of Dubai
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Best of Dubai 89
088-091 chilis@L8:Bab Al Shams 9/3/2008 3:26 AM Page 90
taste and low on guilt. serves up more than 800 covers daily. "It alternative - the 'Quesadilla Explosion' salad.
There's a reason why service across the doesn't really matter that Dubai has a mix of The main courses feature everything from
outlets is impeccable, with just the right degree several nationalities, when it comes to fish to fowl - steaks, grilled chicken, beef
of unobtrusive warmth to make for a homely American cuisine, they seem to be united burgers etc. Indeed, the variety on offer that
dining experience. This is because the Saleh in their love of it," beams Kamel. With confounds most customers, who seem to
Bin Lahej Group, the operating company, traditional fajitas and the melt-in-your-mouth constantly come back for more…and
enjoys a "Synergistic relationship with our staff Molten Chocolate cake among customer more, but it's the dishes that keep cropping
leading to high levels of employee retention", favourites, the pricing convenience is also up in table orders are the 'Mushroom Jack
explains Hassan Kamel, Director of much appreciated. Fajitas', 'Monterey Jack Cheese Chicken'
Operations, who has himself been with the Welcome to the menu that offers a mind and the Chili's signature dish of 'Grilled
company for ten years. boggling choice in starters, main courses and Shrimp Alfredo'.
Hassan set up Chili's at the Mall of the desserts. So the 'Triple Play' combo, a huge Whether it's with family, friends or solo,
Emirates in November 2006 and it's been a platter of three different starters, seems like a if you are looking for an antidote for post
great hit since then. With 50 indoors and 110 good place to start. For members of the weight shopping blues, a visit to Chili's is the
outdoors run to full capacity, this outlet alone watchers club there is another excellent best prescription.
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92 Best of Dubai
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Dubai
Airport Road
Tel: +9714 283 0077 / 283 0055
Burjuman
Tel: +9714 351 5254
Dubai Healthcare City
Tel: +9714 362 4818
Now Open
Khalidiyah Mall Abu Dhabi
Best of Dubai 93
094-095 Swensens@L8:Bab Al Shams 9/3/2008 3:36 AM Page 94
If it's sundae it has to be Swenson's. Whether it's classic flavours such as Peachy Mango, Wild
Wild Berries, Sticky Chewy Chocolate Double Cream Cookies, Chocolate Peanut Butter Cup
and Swiss Orange Chips or exotic tastes, Swensen's Ice Cream offers them all. Several of them
in 1-pint tubs! That's because Swensen's believes more is better; like it's patrons.
094-095 Swensens@L8:Bab Al Shams 9/3/2008 3:36 AM Page 95
Best of Dubai 95
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96 Best of Dubai
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Best of Dubai 97
98-99_Appetite@L8:Bab Al Shams 9/3/2008 8:30 AM Page 98
Sandwiches have taken on a whole new dimension since Appetite came to town Suzi and Manar have always been passionate about food as both their families worked in the restaurant and
catering industries. Growing up in this environment inspired in them an ardour for food that is still as strong as ever.
mass contract. Retrospectively, these were the
correct decisions.
Best of Dubai 99
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Chapter 4
TRAVEL, TOURS & LEISURE
With a wingspan that stretches nearly the length of a football field and is 15 metres wider than any commercial plane in the air today, the Airbus A380 ‘superjumbo’
is the largest civil aircraft ever built. Designed to carry 555 passengers in a three-class arrangement, it has one-third more seating capacity than a Boeing 747.
A planned stretched version would carry 656 passengers, and an all-economy-class configuration more than 800 passengers.
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Flying High
Travel, Tours & Leisure
Revelling in opulence at 30,000 ft is not only the epitome of self indulgence, it is also the essence
of convenience and practicality available to a certain ecehelon of traveller. In an increasingly inter-
connected world where schedules, flexibility, access to remote destinations and security is crucial,
does private aviation have what it takes to really take off? Growing regionally by roughly 37 per
cent per annum, business aviation is being appreciated by growing numbers of high-net worth
travellers and corporations looking to capitalise on the immediacy this form of travel provides.
Combining all the positive elements of commercial travel with the benefits of private jet travel.
"The authentic Arabian experience belongs to us, so its up to us to be creative at all times and thus ensure sustainable product that has a global appeal".
HE Sheikh Faisal Al Qasimi
Sheikh Faisal Al Qassemi, Chairman, Orient Travel & Orient Tours Dubai's department of Tourism and Commerce Marketing is constantly active in promoting the emirate as a tourism destination of worldwide
significance. It mounts regular media and advertising campaigns and is a major presence at regional and international travel markets and fairs.
Dnata began operations in Dubai nearly 50 years ago and, considering not many companies in
the UAE can boast that sort of long heritage, it really can claim to have pioneered the Dubai travel
industry. Furthermore, with the exacting standards Dnata sets, it's not surprising the company is
considered the industry óne to watch’.
Dnata's commitment to quality was acknowledged with a brace of awards in November 2007 - Leading Travel Management Company in the Middle East, at the
14th World Travel Awards and Ground Handling Provider of the Year at the first Aviation Business Awards.
Chapter 5
GOLF & LUXURY LIFESTYLES
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Wine and dine in style, M.Y. Ashena 45m Vice President, Colin Addley , Greenline Yacht Interiors
experience, where the true-to-life spaces are on display to lend a shipyard, and the client throughout the entire process to ensure the on-
genuine sense of the interiors on a one-to-one scale prior to the final time delivery of high-quality interiors.
installation on the vessel. Representing a sterling example of entrepreneurial initiative,
A meticulous process, the complete execution of a super-yacht Greenline Yacht Interiors is a company that has been given the
interior ranges between 12-15 months and begins with the development opportunity to flourish in Dubai, weaving its own accomplishments
and engineering of highly detailed drawings, then the manufacturing into the wider fabric of the emirates diversified socio-economic
phase, and finally the actual installation onto the vessel. Naturally, quality success. It is the quality of GLYI's work coupled with the positive
control is a primary component and essential building block that international image of Dubai's unprecedented growth and the relentless
Greenline Yacht Interiors undertakes at each of the processes. In vision of its role-model leadership that has made Greenline Yacht
addition to standard quality control, there are additional industry Interiors one of the most sought after interior-outfitting companies in the
standards such as marine classifications that must be adhered to. niche market of super-yacht owners worldwide. Considering the
Furthermore, Greenline Yacht Interiors is equipped to handle the booming yachting sector in Dubai and the region, Greenline Yacht
complete execution of interiors through the use of their in-house joinery Interiors is looking forward to cresting the waves of success for many
factory, upholstery department, and metal factory. "The biggest years to come.
advantage of having in-house facilities is that you are not dependent on
delivery terms and delivery dates of outside contractors", explains Lea. Tel: +9714 886 2244
Greenline Yacht Interiors works closely with the interior designer, the www.glyi.net
With over 200 courses under management or development, Troon Golf is the
largest golf management company in the world today. Troon Golf was founded in
1990 by Chairman and CEO, Dana Garmany. Headquartered in Scottsdale,
Arizona, the company also has regional offices in Geneva, Dubai, Brisbane and
Hong Kong. Of the Conde Naste Traveler 'Top 100 Golf Resorts in the World',
11 are Troon Golf properties, which focus solely on the four and five-star markets.
Property profile
Abu Dhabi Golf Club
Abu Dhabi Golf Club recently voted '2008
Best Golf Club in the Middle East', offers one of
the region's most luxurious golf resort
experiences. Home to the European Tour PGA
Abu Dhabi Golf Championship, this 27-hole
facility offers championship-level golf within an
oasis of tranquility.
The club's range of amenities include an
outdoor pool, fully equipped gymnasium and
first-rate squash facilities. In all areas,
professional instructors accommodate everyone
from the golf enthusiast to the fitness fanatic.
The club offers dining options from casual to
fine dining, plus facilities to host private events.
Just 15 minutes from the centre of Abu Dhabi,
the stylish clubhouse is a focal point for both
social and corporate guests.
A view of Golf Course Hole 11, taking sport and an idyllic panorama to another level
Different hospitality options at Four Seasons Golf, where recreation and conviviality come together
T he new Four Seasons Golf Club in Dubai’s Festival City is no exception to the city’s already popular golfing
venues. This world class facility has rapidly acquired the position as Dubai’s favoured location for both local and
international golfers. Built upon the theme of a desert oasis, the par-72, 7,303 yard course was designed by the
prominent golf design firm, Robert Trent Jones II and boasts 11 lakes, ponds and cascading waterfalls. After
playing a round on its magnificent course, downtime in the club’s spacious locker areas and lounge areas, replete
with Jacuzzi, steam and sauna rooms is de rigueur.
No aspect of the club is neglected and this extends to the dining facilities, which cater for a plethora of palates.
The four indoor and outdoor restaurants provide a menu that adheres to the impeccable quality found within the
prominent Four Seasons group. Menus can be composed for any occasion and the site is capable of holding
business meetings for 12 people to open-air receptions of up to 1,000. Creative event planners also form an in-
house team that can arrange corporate events.
One of the most remarkable features of the Four Seasons Golf Club is its state-of-the-art golf academy which
provides an unparalleled level of instruction with the region’s most advanced and effective coaching tools.
Individual and group coaching sessions are available to all levels where the knowledge of Four Seasons
internationally trained coaching professionals coupled with extensive practice and instruction facilities can be
expected to greatly increase confidence and develop skill level. Facilities include swing studios, a floodlit driving
range, chipping area and practice putting green. Even more impressive is that the club houses the region’s only
TaylorMade Performance Lab and MATT swing analysis and club fitting system, and an indoor Science and Motion
putting laboratory (SAM Putt Lab).
The TaylorMade Performance Lab analyses the player’s swing characteristics using the same revolutionary
advancements in motion capture technology utilised in computer generated movies. Ultimately this system provides
valuable feedback for better understanding the individual’s swing. The SAM Putt Lab utilises ultrasound sensory
technology and specific mathematical algorithms for precise and detailed information that helps each individual
assess their strengths and weaknesses throughout their stroke. With a Four Seasons coaching professional
constantly at hand for support and guidance, the student can assess the best form of training or the best possible
putter that they should use for their game.
Elegance on wheel
Golf & Luxury Lifestyles
In the rarefied world of to end motors, the UAE offers some of the world’s
biggest market opportunities. And what better example of a luxury brand
leader than Al Habtoor Motors – the exclusive distributorship of Bentley,
Aston Martin And Bugatti?
Bugatti Veyron
brands and one for mass market cars. We are also working on enhancing our
performance, and to help and assist our people. We are also on a continuous
level of appraisal and assessment of all our departments."
Look forward also to some additions to the Al Habtoor Motors brand
portfolio in 2008, hints Ghosn. While details of the new brands are under wraps
for the time being, they will be in both the mass market and luxurious or high
end division. For those interested, watch this space.
Bentley Brooklands
S ome of the best ideas are those that are tried and tested. If those ideas have
wheels, even better, and that is exactly what this premium pre-owned car
dealership, with several luxury automobile marquees, has to offer.
The House of Cars Group (HOC) was founded in 1998 and has developed into
a dynamic and reputed pre-owned, prestige car and motor dealership in Dubai.
With their independent Porsche and BMW service centre they have hiked up their
customer service quotient year by year. With an 80 service staff complement that
is diligently trained to provide quality service that spells value for money, this has
been achieved thanks to accelerating sales that have kept ahead of the
increasingly high overheads.
The unique aspect of the House of Cars is that: “We go the extra mile when it
comes to sales and service. We offer the best after sales available, not only
because of our own showroom's 'Seven Star' warranty, but also because of the
highly trained technicians that execute jobs in state of the art conditions. Our
body shop is second to none, we carry out repairs on prestige marquees and our
paint work is excellent too” says Bertie Amritanand, CEO, House of Cars.
Keeping in mind the hot and humid climatic conditions of Dubai, in house
mechanics employ a well-researched process to offer protection to the vehicle's
paintwork and to ensure that it retains the pristine appearance for years to come.
In addition, he explains, “We facilitate auto loans with a simple documentation
process and speed of implementation. With flexible terms and special customer
privileges, we really know how to make the whole buying process easy and fun
for the customer”.
Like most metros in boom time, Dubai has an aspiring population.
Pre-owned prestige cars fulfill an innate desire to own and drive some of the
best names in the automobile business. However, Amritanand notes that the
Dubai clientele is more demanding in that they like to personalise their cars.
“To them their car is an extension of their self image and they are willing to
go to great lengths to accessorize the cars with the latest tech gadgets
and body kits. Fortunately for them we indulge them wholeheartedly in
procuring and fitting out what they desire in exactly the way they want it”.
It could mean a music system or racy headlights or even an avant
garde colour scheme. The high net worth clients’ desires and satisfaction
is the driving force of our after sales’ facilities. It is practically like a signature
style for the young aspiring owners.
Looks and luxury notwithstanding, clients also expect the best safety and
security systems too. What about opting for green cars? “Well, newer models of
almost all marquees have higher fuel efficiency standards and are more eco-
friendly. But growing awareness and availability of green cars under luxury
marquees will certainly create a demand”, Amritanand feels.
As independent sales and after sales dealership he is able to source and
install products from all over the world to maintain and enhance the performance
and appearance of customers’ vehicles. In fact HOC is fiercely protective of its
independent status as it is free to maintain a cutting edge lead by not being
restricted to any single company for marquees or products.
The company is constantly upgrading equipment and sourcing highly trained
and skilled technicians to keep pace with modern day technology. It is this
commitment that enables HOC to provide customer satisfaction and retain
customer loyalty.
Chapter 6
DESIGN & INTERIORS
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"A man who works with his hands is a labourer; a man who
works with his hands and his brain is a craftsman; but a man
who works with his hands, brain, and heart is an artist..."
Louis Nizer, American lawyer, author, artist and lecturer (1902-1994)
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The Greenline Group, founded 30 years ago in the UAE as an interior design and
manufacturing company was built on the strong foundation of high quality
standards, innovation and efficient response to client needs. Today the Group
subsidiaries that cater to upscale yacht interiors, IT security services, animation and
film production have an international presence in London, Los Angeles, Hamburg,
Beirut and Damascus. With ISO 9001 certification, they all share the same DNA of
strong work ethics and creativity.
Live Beautifully
Over three decades ago, Chairman and Founder, Samir Badro
turned a dream into a reality and Greenline Interiors was born. With
degrees in architecture and design, Badro sought to create an
organisation based on merit, performance, quality and unwavering
commitment to aesthetic appeal.
name a few.
W ith offices in the world's most cosmopolitan
capitals - London, Hamburg, Los Angeles,
Paris, Beirut and Damascus, Greenline Interiors
One of the milestone projects was the 7-star Burj
al Arab Hotel in which Greenline Interiors executed
prides itself as the industry leader locally and the luxurious 202 duplex suites, including the
internationally in the fields of interior design, exquisite Presidential and Royal suites, parts of the
manufacturing and contracting. Recently, the UAE impressive reception area and lobby.
headquarters has moved to a 300,000 sq. ft. Greenline Interiors provides complete turnkey
state-of-the-art facility in Jebel Ali Free Zone, solutions to its clients, which is facilitated through the
enabling the rapidly expanding organisation to three main services offered by the company:
extend its capacity. design,manufacturing and contracting.
Certified as an ISO 9001 company, Greenline "We are capable of taking turnkey jobs, handling it
Gaby Khoury,
Interiors' core objectives lie in the heart of from start to finish; from design concept to material Vice President , Greenline Interiors
delivering excellence by all means possible. The selection to manufacturing. After that, Greenline will
company's positioning as a local and international close the door, turn the key, and leave the client with a
firm has earned Greenline Interiors a solid reputation masterpiece," explains Vice President Gaby Khoury.
based on the principles of delivering the highest The first step of creating any masterpiece starts
quality with a relentless respect for timelines and with a vision, namely the design.
delivery dates. With its long list of high-end projects The Design process at Greenline Interiors transfers
come high-end clients - Greenline Interiors has the client's vision on paper and transforms this into a
executed, on a turnkey basis, the palaces and reality. To further help clients envision their interior
offices of the UAE's ruling family, the Presidential space, Greenline uses the latest technology in 3D
Library in Texas of Former U.S. President George rendering and animation programs such as 3D Max
Bush, and the First and Business Class and Maya to give the client a 360 degrees virtual tour Michael Murgia,
Emirates Lounges at Dubai International Airport to of their interiors. Commercial Director, Greenline Interiors
Sleek
Sophisticated Stylish
Zain Mustafa
How does the work and lifestyle in Dubai compare to the other countries
in which you have lived?
The places in which I have lived - Karachi, London, New York and Santa
Fe - cannot be compared to Dubai. Though the city is young, it is also
highly complex.
Traffic
The individuality of Traffic is maintained through the visionary designs of
the collections they house. The space presents itself as a cultural and
commercial entity - it is a gallery plus a showroom, where visitors can buy
unique pieces, supporting a particular designer as well as art in general.
Traffic - the gallery / showroom / shop / library, where designers and artists both successful and unknown can display their creations in an
innovative environment. Founder Rami Farook offers a platform from which unique spaces can be created, satisfying both the customer seeking
more, as well as the designer wanting to inspire.
How proud are you of your accomplishments promoting cultural exchange and
and what does the establishment of Traffic understanding. Subsequently, we hope to
mean to you? educate varying industries about the benefits
Realising my visions has produced self- of applying well designed industrial solutions to
satisfaction; an achievement that means more their operations.
than money or fame. Today, I am pleased with
my accomplishments and this includes Traffic. What do you hope to achieve by housing work
The design store, gallery, artistic hub or from designers of all different backgrounds?
imaginative space provides an area in which I By functioning as a design platform, we
can experiment in design, sharing my passion. give international designers the opportunity
to exhibit their work regionally, facilitating
Is Dubai a suitable platform from which to them to take inspiration from and progress by
share your ideas and vision? studying these pieces. We also hold an
Dubai is hungry for culture. The community annual competition that, in its first round,
invites progression and artistic establishments Rami Farook, Founder, Traffic
received more than 100 entries from 13
are keen on collaboration - good news for the different Middle Eastern cities. Our goal What is your personal design philosophy?
promotion of culture and arts in the region. is to foster this regional talent and to export I believe in creating livable and
Moreover, the city is home to many friends their designs. lovable environments.
within the art world, whether it be fashion,
design or even events planning; it is comforting How do you see the future for Traffic and your Who is your most inspirational designer of
to see them fulfil their ambitions as I have. own personal career? all time?
I believe that things develop through new I am a big fan of Marcel Wanders, Jaime
Is your idea to fuse the visual side of design opportunities, team members and Hayon, Hella Jongerius and the Bouroullec
with the more academic discipline (achieved brothers. Their romantic design sense
collaborations. Ron Arad, the prestigious
through your in house library) an attempt to blends contemporary with classic and
designer and architect, once said "boredom is encourages experimentation with shapes
broaden the knowledge and reach of the the mother of creativity"; once one project is and materials.
design world in Dubai? completed, you will naturally move onto
Yes. We believe that for design to be something new. My future involves the Define your ideal space.
respected, education is essential and development of Dubai and its people, with Natural materials are essential within a
resources are needed. In addition, we have aim to leave a legacy in more than just the design space as well as limited colors.
hosted exhibitions from international colleges design world. Mostly, lighting has to be calm and
such as the AA from London, SCIARC from indirect, functional and creative.
California and The Berlin Polytechnic, www.viatraffic.org
In 2007, APID received international recognition when it was elected as a member of the International Federation of Interior Architects and Designers (IFI). Courtesy Cinmar Design
By appointment only
Design & Interiors
Replete with samples of exquisite furniture craftsmanship, the showroom is worth visiting, but can only be viewed on a strict prior appointment basis only. After all, perfection must be sought and never be too readily at hand.
Francesco Molon boasts individual furniture pieces that are veritable works of art setting a benchmark in the local high-end furniture market.
"and our craftsmen still create them by hand. They use the same
T oday, centuries of Italian craftsmanship can be appreciated
in the 'made in Italy' brand that spans across numerous product
lines. With Dubai's all-round growth and new level of affluence
techniques that were used hundreds of years ago. Veneers are still
worked in the old ways and hand finished".
comes a desire for quality and uniqueness. The rising profile Unlike many other companies, Molon produces furniture
of the emirate as a business and tourist hub attracts luxury hotel completely manufactured and produced in Italy itself instead of
chains, housing and lifestyle opportunities. Company founder and opting for cheaper assembling options in China as so many other
owner, Francesco Molon sees it as an ideal entry point into the artisans have been forced to capitulate to in order to offset high
Middle East for his opulent furniture business situated in Dubai's manufacturing costs in Europe.
Pyramid Centre. With so much emphasis on artistic expression and detailing, it's
With a whopping two million Euro investment, the Dubai showroom hard to imagine that Francesco Molon would give equal attention to
is a joint venture between the Italian manufacturer and Al Aqili functionality. Yet this is also achieved, with an in-house technical
Furnishings (AAF), the UAE's premier furnishings group that is part of department and virtuoso designers who meticulously plan and review
the eponymous holding group. Since its launch in 1997, AAF has been the feasibility of each piece. Ultimately, Francesco Molon facilitates the
providing top notch products and services for the construction and relationship between technology, design and artistry to produce
interior design sector. It is therefore, no surprise that the partnership stunning furniture that performs in the home or office, from both high
with Francesco Molon was created. After all, in order to provide design and functional perspectives.
exquisite furniture to this region, where else can discerning consumers The company manufactures six distinct collections specially
voracious for grandeur and traditional tastes go? designed to satisfy a wide range of tastes and needs. For instance,
Started in 1966 by Italian master Francesco Molon with a the 18th Century collection is a unique blend of antique and specially
handful of highly skilled artisans intent to revive furniture artistry crafted elegant furnishings in the English period tradition, whereas the
in the classical European style, his company replicates age-old New Empire collection includes true reproductions in the Russian and
techniques sought-after by designers and clients worldwide. French Empire Style. The Italian and French Country collection groups
With over 100 current craftsmen highly skilled in painting, marquetry Italian and European 'country' furniture with elegant simplicity
and gold leaf application, each piece captures the rich tradition of indicative of fine rural estates, whilst the Executive collection includes
ancient techniques and furniture mastery. Epitomising the miracle of distinguished office and library furnishing of such a calibre that ex
the so-called 'economic miracle', the tightly knot family run Russian President Vladmir Putin commissioned a desk that has now
business with proven global expertise, continues to be managed by entered the companies' catalogue as a firm favourite. Finally, the
his sons who remain committed to reigning supreme in the classic Upholstery collection exemplifies how the harmony of wood and fine
furniture industry. fabrics is married in unmatched beauty.
Utilising techniques that have been perfected over the last 60 years A more recent range was born from the fusion of Francesco Molon
in Romano d'Ezzelino, near Venice, Francesco Molon searches with Antonio D'Andrea, an eminent Italian designer. This collection
worldwide for only the highest-grade materials: superb veneers, transcends the company's classical roots and responds to current
refined burls, exotic rosewoods and ebony. The raw material is requirements while refuting simplistic minimalist influences. Suitably
subsequently passed over to artisans who then produce the near named 'Eclectica', it draws inspiration from Art Deco. The pieces
signature pieces for their select global clientele. "Our artisans combine reflect the Italian penchant for innovation and trendsetting style that
passion and manual dexterity with precision", says Roberto Molon, over the years has made the country a vitally fluid source of design
Francesco's son and current Managing Director, "Their artistry is inspiration. "This collection will convince our clientele worldwide that
evidenced in tenons and mortises and dovetails". we create truly unique and personalised interiors for them" concludes
Francesco Molon's seal of quality is internationally recognised Roberto Molon.
through their superior finished products. A portion of the facility is
devoted to the finishing arts of colour, carving, inlay, painting and Tel: +9714 334 5596
goldleaf detailing. "Often carvings are used decoratively," says Molon, www.francescomolon.com
In a retail environment filled with fakes, Pride of Kashmir has won the
badge of honour from its discerning customer base - famous and less
famous alike. It's not only President Bill Clinton, Tommy Hilfiger and
Saudi Prince Bandar Sultan, as well as tennis ace Boris Becker, who
appreciates quality and share in their mission to bring indigenous
artifacts to the world. It is also ordinary shoppers who want to do their bit
by buying something that will contribute to the protection of traditional
South Asian craftsmanship.
Piero Ferrari
Major shareholder, Ferrari Group
“In my quest for things of beauty and lasting value, I am frequently in touch with the world’s best brands and crafts.
I would rank Pride of Kashmir and it’s products amongst the top ones on that list”.
Chapter 7
BEAUTY & WELLNESS
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Forget the clichés about aging; it's now all about staying young gracefully. In an increasingly
image conscious world where a youthful appearance goes hand in hand with success, the
demand for an unsullied face is popular culture's need of the day. Equating to power and vitality,
minimally invasive aesthetic treatments bridge the gap between surgery and cosmetics,
delivering 'soft' but effective long term benefits. Whilst invasive surgical procedures often involve
a significant recovery period and generally have highly noticeable results, aesthetic medicine
actually enhances natural beauty by restoring vitality and erasing flaws such as hyper-
pigmentation and wrinkles. It is as much about embellishment as restoration, showing that in an
era where many are enjoying an ever increasing longevity, beauty has no age.
The more symmetrical the face, the more attractive it is perceived to be. Today, the ideal model of beauty is recognised as the bust of Queen Nefertiti - perfectly symmetrical with
high prominent cheekbones and a proportionally narrower jaw-line.
Aesthetic procedures slow down the aging process. Restoring what is being lost by age, gravity and lifestyle cannot be
totally recaptured if procedures start too late. If patients come for regular maintenance throughout the year from their thirties
onwards, then aging on their face can be visibly arrested for a decade at least.
Best of Dubai 141
140_143_Asthetica Clinic_L8:Bab Al Shams 9/3/2008 3:30 PM Page 3
Dr Maria Angelo-Khattar: "I believe very much in team woDr Maria Angelo-Khattar: "I believe very much in team work and try to involve all of my colleagues in decision
making regarding the procedures that we adopt and the daily administration of the clinic.
By maintaining standards and remaining at the forefront of all new developments, clients of all nationalities and ages can enjoy the Aesthetica touch.
Cosmetic Splendour
Beauty & Wellness
Forever Care
Beauty & Wellness
Gold Salon will leave you addicted to this amazing process. Want to
instantly create a glamorous new you in your lunch break? Leave
work early and hit the town looking like Catherine Zeta Jones, or Elle
Macpherson. Then Gold Salon is definitely the place to check out.
Detailed free consultations preface your treatment, with treatment
carried out in the privacy of VIP extension suites, featuring plasma
screens, dvd players and music systems. Wireless internet is available
for clients wishing to work, food is ordered in from your favourite
Restaurants, there is even an airport car service for the numerous
International clients flying in from as far afield as India, Pakistan, the
Gulf States and the UK to enjoy this unique level of service.
Gold Salon Group founder, Julie Powell is still very much hands on
in the day to day running at both the Salon level, and the International
Distribution Network she has built spanning most of the Middle East,
Iran and India. Responsible for the education of some 400
extensionists, Julie takes this area of her work very seriously. "The hair
quality is the World's finest, the innovative application techniques
always at the cutting edge of the Industry, and when you combine this
with a complex and proven education system that leaves nothing to
chance, we are able to guarantee that the Great Lengths experience
is consistently the finest in the world".
Based on the success of building the Great Lengths Brand, the
Gold Salon Group has gone on to establish equally prestigious
T he Gold Salon is a World Class Hair Extension facility and Education
Centre, situated in the heart of Dubai, credited with bringing Hair
Extensions to the Middle East in the 1990's. Part of the Gold Salon
agreements with other leading Hair and Beauty based Companies,
launching the World renowned Tanagra Nanokeratin permanent Hair
Group, it is firmly established as the Industry leader in this highly Repair System at the end of 2006, and the phenomenally successful
specialised field. Working exclusively with Great Lengths products, and Biolustre range early in 2007. " By drawing upon our experience in
the new generation of extension technology to offer a safe, durable, Salon Ownership, built over 25 years, we are able to recognise
resilient high tech application that can be brushed, combed, worn up, effective products that will prove a success in this part of the World.
tied back, be blow dried, coloured and even permed. The patented We go after brands that are either unique in their formulations, or at
bond utilises keratin found in your hair to safely create a natural the top of the market. Salon clients in the Middle East are discerning
attachment that looks and reacts exactly like your own hair. and deserve the best."
Chosen by Celebrities the World over, Great Lengths is the Rolls
Royce of Hair Extensions, and the extension makeover process at The Tel: +9714 321 1423
www.goldsalondubai.com
Looking Sharp
Beauty & Wellness
NStyle International - NStyle and UML are becoming the region's market leader in their sector, thanks to the innovative
business acumen and meticulous approach of Lama Bazzari, NStyle Internationals' CEO and founder.
Dessange enjoys a well-documented tradition of world-class service, innovation, hygiene and style that clients have come to expect and which other brands attempt to emulate
The Dessange brand has become an emblem of prestige in the international world of luxury, with over 1000 salons world-wide.
Official coiffure of the Dubai Fashion Week, Dessange showcased the hottest and most innovative styles of the season.
Kempinski Hotel, Mall of the Emirates. Due to glow, and a multi clay treatment to balance being the official coiffure at prestigious
the significant growth of Dessange Salon, skin function. events as the Cannes Film Festival,
customers now book their appointments Other specialised treatments range from Monaco Open, Dubai Film Festival, Roland
in advance.” Hydra Peeling, Morpho Sculpt, Morpho Liss, Garros as well as Dubai Fashion Week.
Sticklers for perfection in terms of Morpho Lift for skin toning and firming, in It is at such public arenas where celebrities
expertise, all Dessange (Paris) staff undergo addition to a plethora of anti ageing systems must look their most glamorous - where
extensive training at one of its several including peeling, re-firming, regeneration, prestige, image and practicality fuse into one
beauty institutes worldwide before they hit the wrinkle fill in and sculpting. As if all this were that only the best will do. For Dessange (Paris)
salon floor. In addition, regular training not suffiecient, clients can also avail of a to have held its position at such recognised
throughout the year keeps them abreast with make up specialist and full range of nail events only serves to demonstrate its
the latest coiffure and skincare trends from services, as well as hair removal. A one stop continuing excellence.
Paris, he explains. As a result Dessange often beauty haven for those who demand supreme With its exclusivity and global reputation
succeeds and invents the new season’s hair quality and service. in mind, Dessange (Paris) is selecting
styling that other salons try to imitate. its next locations in the Middle East
Hairdressing aside, “we also have our Exclusively Dessange strategically. In autumn 2008, a second
own patented beauty machines which Ultimately, it’s the consistency that Dessange Dubai salon will open in the iconic Burj Al Arab
provide specialised treatments for skin care,” (Paris) delivers that maintains its lead, setting it and by the following year, a salon will open in
he continues. “They focus on energy apart from others. Dessange is rigorous about Abu Dhabi. Dessange aims to retain its
reactivated by galvanic flow or clays made out maintaining utmost standards in hygiene, exclusivity by offering its world class service
of precious stones and are designed to technique, customer attention and the creation only at the most discerning and superlative
reenergise and tone the skin.” These include of the latest Parisian coiffure trends. That’s what locations in the UAE.
treatments for the removal of stressed and keeps us ahead in the race.
fatigued skin, deep cleansing, re-oxygenated Recognition of its cutting edge yet Tel: +9714 341 7733 / 341 7676
skin tissue, restoring complexion and skin reliable reputation has resulted in it ww.dessange.com
With a finger on the fashion pulse, Dessange prides itself in creating hair trends, not following them.
158_159 - M & M_L8:Bab Al Shams 9/3/2008 6:21 PM Page 1
Connecting Luxury
Beauty & Wellness
I n the UK, the Paul Bryan brand is synonymous with quality and professional hair results.
"M & M General Trading has built its reputation on sourcing niche markets to supply to
the UAE," explains the company's owner Marco Carstanjen. According to a MENA Report,
the UAE cosmetic and personal care market is valued at over AED1.5 billion, making
excellent business sense for this rapidly expanding import company to tap into the hair care
lucrative sector.
However, with over 3000 dedicated hair salons in the UAE and a plethora of hair care
companies already represented, is there room for another hair care product? "Absolutely,"
argues Carstanjen, "Dubai is currently the fastest growing city in the world, with close to
seven million tourists annually. The opportunities for this brand are endless."
Tel: + 9716 557 4993 As Paul Bryan comments, "I wanted to create a hair care range that fits into the busy regime of real women, that cuts
through the confusion of the hair care shelf".
www.paulbryanhaircare.com
Chapter 8
ETA STAR GROUP
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Built on Trust
162-167 ETA@L8:Bab Al Shams 9/3/2008 11:16 PM Page 162
Strength in Diversity
ETA Star Group
The ETA Star Group is a trusted, pre-eminent corporate entity in the Middle East. A
highly diversified, multidimensional organisation, its activities cover 16 broad industry
verticals including from Contracting & Engineering, Trading, Shipping, Manufacturing and
Assembly, Facilities Management & Environmental, Automobiles, Real Estate, Retail,
Services, Travel & Leisure, Healthcare, Aviation, Learning &Education, Insurance,
Hospitality, Oil and Natural Gas. These fields have in turn fostered a host of businesses,
each carving an independent niche under the ETA Star banner.
ETA STAR Property Developers is a part of ETA ASCON conglomerate, which started with a vision to become a major player in the arena of property development.
ETA STAR offers a whole gamut of services connected with property development.
Emirates Towers
A fitting showcase for ETA Star Group which has done the
complete mechanical and electrical work besides the elevator and
escalator works as well for this project in Dubai. ETA M&E and ETA
Melco are not only pioneers in their fields but also the reigning
market leaders with several other prestigious projects to their credit.
Built on trust
Celebrating their 35th anniversary last year, Hameed Salahuddin, Director, ETA
Ascon Star Group shares his group's unique strategy for success that over the
decades has evolved into making ETA Ascon Star Group one of the region's
most influential corporations.
Chapter 9
BANKING, FINANCE & SECURITY
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Pulling Power
Banking, Finance & Security
Since its inception in 1977, Emirates Bank’s distinctive globe shaped brand logo
takes pride of place across its large network of branches spread across the UAE and
abroad. After its Merger with the National Bank of Dubai (NBD), Emirates Bank has
become an Emirates NBD Company. Exhibiting a flair of responding to the changing
needs of its customers with an inventive spectrum of products, this retail and
commercial banking stalwart has consummate appeal. So much so that its current
merger with National Bank of Dubai is setting the stage for the birth of a banking titan
that will emerge as the largest Arab bank in terms of assets.
Their loan portfolio rose 12.6 percent during the first six months of 2008 to AED 187 billion, whilst deposits increased by 13.3 percent to AED 157 billion.
there is much to gain for customers, This forces the banking sector to find learning from its experiences in an increasingly
shareholders and employees of both banks solutions to how they can respond to the competitive market,” concludes Al-Mazroui.
which formed the UAE Banking Champion.” mounting infrastructure investment “With fluctuating share markets, it can be
“When you become the largest bank in the requirements – regulatory and qualitative dangerous for banks to depend on new
GCC, you are able to participate in major issues not withstanding. company floatations or initial public offerings
developments in the UAE as well as the Still, like all mergers, the formation of this (IPOs) and declare them as profit. The
region,” he says. “It also enables you to new entity will not be without its challenges. following year you might not have as many
compete with international banks in an open Not least the differing cultures and IPOs and your profit will decline.”
market and strengthening Dubai’s position as a competencies of the two banks. “You need to diversify: to depend more on
financial hub of global standing.” In addition, “re-branding a new company is the core banking activities that generate
Historically, the Emirates Bank Group a long process. It is not just the logo and the substantial revenues; to become more efficient
was a merger of three banks. In 1991 the name, but also the culture and the values of through continuously enhancing your IT
Group also acquired Middle East Bank, which the company – add to this integration of the systems; to train your staff and improve your
in 2005 became Emirates Islamic Bank, staff, the branches, and the services of both customer service. As leaders, Emirates NBD is
offering its customers a range of Shariah- banks. We have achieved considerable committed to adopt the best international
compliant banking services. Together, Emirates milestones, however, we are still in the initial practices in the banking industry taking the
Bank and Emirates Islamic Bank offer what stages of the integration process,” Al-Mazroui financial services sector in the UAE to a higher
Al-Mazroui describes as “total banking says. “We have officially become one entity on level ”, he adds.
solutions to customers.” the 16th of October 2007 and currently, our As for the merger, EB is aware that banking
Emirates NBD, the Banking Group resulting challenge is the integration of both banks. consolidation lags behind the region’s stellar
from the merger of Emirates Bank and NBD The strategic decisions and decisive steps of economic growth and this is why a trend of
has the largest market capitalisation in the both the shareholders and management are more mergers is expected. By being at the
UAE, and is largest in the GCC by assets. The leading the way to the creation of the UAE forefront of this inevitable trend, it can protect
rationale for this consolidation are clear: UAE Banking Champion”. and enhance its own market share and market
banks are still relatively small, there is more intelligence, honing the necessary expertise in
competition from foreign giants as well as more Reaching new heights together order to take on the world.
pressing demand for the creation of financial What are the opportunities and challenges that
institutions capable of servicing the rampant lie ahead for the Dubai banking industry? Tel: + 9714 316 0316
and costly growth of mega project financing. “The UAE banking industry is increasingly www.emiratesbank.ae
Following NBD's merger with Emirates, the bank now has the largest
footprint in the country with 115 branches and 486 ATMs. The marriage
between the two banks complemented their services; Emirates had more
branches, but it did not have a mortgage book until joining with NBD.
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174-177 Lombard - i@L8:Bab Al Shams 9/3/2008 11:46 PM Page 174
Trusting Relationships
Banking, Finance & Security
Amongst the world's top performers across sectors, family run businesses are often the
unsung heroes that are at the backbone of diverse economies. Swiss Private Bankers
Lombard Odier Darier Hentsch & Cie, a 212-year-old family run private bank that serves this
niche, has been advising a select clientele in the Middle East for five decades. By establishing
a representative office in Dubai, a new chapter begins.
Having served the region with its suite of unique private banking services and solutions over the past 50 years, setting up a representative office in Dubai is a
natural progression for Lombard Odier Darier Hentsch.
Lombard Odier Darier Hentsch & Cie Corporate Headquarters in Geneva, Switzerland
Christophe Hentsch, Managing Partner and Head of Middle East, and H H Sheikh
Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific
Research, Chancellor of the Higher Colleges of Technology, after having signed a
Memorandum of Understanding to develop future generations of Private Bankers
among talented Emiratis
superior returns and the Private Banker believes that the best
way to do this is by considering a broad range of factors
(economic, environmental, social, governance and ethical). This
philosophy had culminated in a landmark exclusive partnership
with Generation Investment Management (Generation), a Firm
co-founded by former Vice President of the United States, Al
Gore; and former CEO of Goldman Sachs Asset management,
David Blood; to promote sustainable investing as a mainstream
investment alternative aiming to deliver superior investment
returns over the long-term.
With Lombard Odier Darier Hentsch being the privileged
partner for the distribution of Generation's products, Middle
Eastern investors can enjoy access to exclusive expertise in the
field of sustainable investing, one of the most important
long-term trends.
While Lombard Odier Darier Hentsch operates out of a single
representative office in the United Arab Emirates, it remains
mindful of its social responsibilities. The Firm has committed to
promote both excellence and the exchange of knowledge and
experience among future generations of Emiratis. Having signed
a Memorandum of Understanding with the Higher Colleges of
Technology (HCT) to further develop promising Emiratis in the
field of banking and financial services, the Firm has offered fully
sponsored work placement opportunities to the university's
students with its bank in Geneva.
In 2007, a pioneer batch of Emiratis students completed a
comprehensive curriculum that covered all aspects of private
From left to right: Pasha Bakhtiar, Stèphane Oberer, Sasan Arbabha, banking, including but not limited to private asset management,
Pradeep Chandra, Chanelle Woodham, Benson Loyola equity research, hedge funds selection and investment strategy.
For Lombard Odier Darier Hentsch, this inaugural success
marks the beginning of an ongoing long-term program to groom
private and family business owners," said Christophe Hentsch, Managing a new generation of Private Bankers from the Middle East. At
Partner and Head of the Middle East. "They have full confidence in our the same time, the presence of Emirati students at the bank's
ability to offer them what is close to their hearts. And that is, to grow the headquarters also offered its European graduates valuable
assets entrusted upon the bank, and to help pass them down to future insights to Middle Eastern cultures and values. The success of
generations." the first exchange program has led Lombard Odier Darier
Having served the region with its suite of unique private banking Hentsch to open its two-year Graduate Trainee program to the
services and solutions over the past 50 years, setting up a representative Middle Eastern students who have completed an internship with
office in Dubai is a natural progression for Lombard Odier Darier the Firm. These graduates' success in securing a position will
Hentsch. In addition to building and deepening existing relationships, the be determined by the usual internal recruitment process that the
Firm is now able to offer its highly personalized private banking service Firm applies to all applicants.
to private individuals and families, corporate institutions and financial With portfolio managers who are experienced and reputed
intermediaries. In addition, clients will have ready access to the Firm's full for their high regard for client confidentiality, the team in Dubai
range of services in financial and succession planning, legal and tax has set its sights on bringing solid financial advice with long
advice, occupational pensions, philanthropy advice and the term perspective, preservation and growth as the ultimate
establishment and administration of foundations. goal; to its pool of existing and prospective clients in the Middle
Furthermore, with Lombard Odier Darier Hentsch's commitment to East. With a team that offers nine different languages to cater
sustainable development and socially responsible investment since the to a multi-ethnic environment that is a characteristic of the
early 19th century - when Alexandre Lombard's reflections on the New region, Lombard Odier Darier Hentsch certainly appreciates
World were guided principally by his discrimination among states which that each person's life story is different, and each client is a
prospered without the institution of slavery, and those whose attachment privilege to serve.
to slavery produced suffering - clients can be assured of engaging with a
Firm that has an environmental and social sensitivity in its DNA. Tel: +9714 509 0111
Up till today, Lombard Odier Darier Hentsch's first priority is to deliver www.lodh.com
E nter Dubai First - the first consumer finance company from Dubai Group. Established in April 2007
Dubai First's vision is to be a market leader in consumer
finance in the region. The strategy of the organisation is
to extablish a centre of multi functional excellence in the
and part of diversified conglomerate, Dubai Holding, the company has already put its own unique
UAE and leverage this to enter new markets. slant on the credit cards developed to date. It has recently entered the personal loan market, and is
planning to diversify into additional business lines soon.
Ravi Bhardwaj, country head, Dubai First UAE, highlights the fundamental differences between a
consumer finance company and a bank. "Unlike a bank, we do not accept retail customer deposits,"
he explains. "Hence our main focus is on our core business - retail finance. In this way we can offer
innovative products and services to the market, each unique within itself."
A list of firsts
For those with the means, such a product is the 'Royale' MasterCard - the first of its kind worldwide,
issued by invitation only. With a certified diamond embedded in the centre and no preset spending
limits, only nine of these hand crafted cards are made per day. Perks afforded to cardholders include
preferential access to Burj Al Arab and yacht charter deals both in Dubai and around the world, as
well as a slew of value added services designed to delight the high net worth consumer. "The
response to 'Royale' has been very positive," observes Bhardwaj. "Since its launch in November 2007,
we have had numerous requests from customers both within the UAE and overseas."
Another product, the Dubai First MasterCard, credits cardholders up to four per cent of the cash
value of purchased goods - the highest cash-back in the region, claims the firm. This is supported by
'tap and go' PayPass technology where payment for goods are made by a simple tap of a card at
checkout - ideal for speedy transactions at quick-service restaurants, pharmacies or cinemas.
Indeed, consumer convenience appears to have become something of a trademark for the
company. "Our tagline: 'You're always first', reflects our endeavour to understand our customers'
unexpressed needs and tailor our offerings likewise," states Bhardwaj. "We have recently partnered
Barclays Wealth serves high net worth, affluent and intermediary clients providing international private banking,
investment management and wealth advisory.
investment in human and capital resources. explains the rationale behind this emerging
N ot least in this growth are the oil-rich,
high-liquidity Gulf countries. Some
estimates expect an increase in high net
A specialist team was established in the
region to implement strategy and to offer
trend. "While the region is in the process of
developing capital markets, many businesses
worth individuals (those with assets of US$1 expert advice to clients, hence complementing still tend to be family-focused," she offers. "The
million or more available for investment) of 15.3 the company's already extensive issue of succession planning becomes
per cent per annum from 2007 to 2012. global operations. more complicated through generations. It is
This is against a global average of 7.7 per "At Barclays, we believe that the crucial therefore, that the family members work
cent per annum, and the highest of all relationship-based, advice-driven model is the closely with their advisors at an early stage to
emerging markets.* future in the wealth business, as far as identify their values and aspirations such that
"Much of the GCC's current liquidity can servicing customers, and irrespective of their these become the cornerstone of a well-
be attributed to demand for commodities, level of assets," asserts Ms. Nashaat. "People planned strategy.
which is currently being driven in large part always require personalized advice to help
by resource-hungry Asian countries," them manage their wealth. Our role is to take Expanding markets
comments Soha Nashaat, Managing Director the time to truly understand our clients' The Middle East will continue to be a region of
of Barclays Wealth in the Middle East and financial situation and personal backgrounds - strategic importance and future growth for
North Africa (MENA). where the clients have come from and where Barclays Wealth. Currently Barclays Wealth
The policy of many GCC governments to they are going." operates from offices in Dubai, Abu Dhabi, and
diversify their economies beyond In this regard, Barclays Wealth has Doha-Qatar.
hydrocarbons has driven further wealth developed a proprietary approach to In addition to the above locations, clients
creation within the region. EIU estimates put building client portfolios which encompasses in the region benefit from Barclays Wealth's
foreign direct investment at US$44 billion in a holistic end-to-end process of risk presence in other international financial
2006. It is expected that this will increase to profiling, planning, and advisory services centres such as London, Geneva, Singapore
US$100 billion by 2011. before making any recommendation. and Monaco.
Considerations might include reducing a The company's continuing investments
Barclays Wealth client's vulnerability to volatile markets, only reinforce the global wealth boom we will
Perhaps no surprise then that, according to spreading investment risk through asset see in the coming years and the sheer
Ms. Nashaat, private banking is the fastest diversification techniques, or offering scale of the opportunities that Barclays Wealth
growing segment of financial services, hence flexible investment strategies based on will be presented with over the next decade
the need for Barclays Wealth's bespoke individual needs. and beyond.
innovative and cutting edge financial solutions. One fast growing area for Barclays Wealth
Barclays Wealth is highly committed to the is succession planning for family-owned Tel: +9714 365 2900
region as manifested in the impressive business within the region. Ms. Nashaat www.barclayswealth.com
*Source: Capgemini 2008 World Wealth Report
Islamic banking is here to stay as it makes its burgeoning prescence felt in global finance
echelons. With the sector growing at an estimated 10 per cent per annum, today there are over
300 Islamic finance houses in more than 40 countries worldwide.
Mudaraba
Mudaraba refers to an investment on your behalf by a more skilled Riba
person. It takes the form of a contract between two parties, one who Riba means interest, which is prohibited in Islamic law. Any risk-free or
provides the funds and the other who provides the expertise and who guaranteed interest on a loan is considered to be usury.
agree to the division of any profits made in advance. In other words,
Islamic Bank of Britain would make Sharia’a compliant investments and
share the profits with the customer, in effect charging for the time and
effort. If no profit is made, the loss is borne by the customer and Islamic
Bank of Britain takes no fee.
In global markets you have established conventional banks that offer Islamic products, and you
have local Islamic banks. Noor Islamic Bank is the first global Islamic bank.
186-187 Tameel@L8:Bab Al Shams 9/8/2008 5:56 PM Page 186
With a net profit of AED 387.3 million for first half of 2008, up 259 per cent, Tamweel ensures
- Strongest quarterly performance in its history
- Income from Islamic financing and investing assets increases 151 per cent to AED 350.28 million compared to first half of 2007
- Islamic financing and investing assets increased by 68 per cent to AED 8.74 billion compared to year end 2007
Wasim Saifi, CEO, Tamweel Sheikh Khaled Bin Zayed Bin Saqer Al Nehayan, Chairman of Tamweel, receiving the award for
''Best Islamic Home Finance Product'' by Banker Middle East.
Total Security
Corporate Profile
G4S is the largest and fastest growing security firm in the UAE. Since
1994, the company has been providing its services to the UAE
government, embassies, banks and over 750 companies across the
Emirates. On a global scale, the company operates in over 110 countries,
employs more than 530,000 people and is the largest employer quoted
on the London Stock Exchange.
Services include manned security, cash management – including secure storage, teller management, ATM replenishment and secure escorts. Full range of security systems including IT security solutions.
Facility manpower- including a range of office administrative staff, maintenance technicians, chauffeurs, housekeeping and promotional staff. G4S offers total integrated security solutions in the UAE
I n the UAE, with around 8,000 staff, offices in Abu Dhabi, Dubai, Sharjah, Al
Ain, Ras Al Khaimah and Fujairah, G4S is uniquely placed to provide high
level security services to customers throughout the Emirates. The company is
also a member of Ligue Internationale des Societes de Surveillance, which
represents the world's leading security organisations. "G4S is a well
established brand name in the UAE," says Rory Mallon, Regional Managing
Director, Inner Gulf. "Our business has experienced rapid growth and
development alongside the growth of the city."
In terms of its services, the company provides the full spectrum of security
needs. "We recognise that our reputation and continued growth is dependant
upon maintaining our principles of helpfulness, honesty and integrity," says
Mallon. "For this reason we continually invest time in listening to our
customers needs and in developing our staff through continuous training and
development. All aspects of recruitment, selection, training, deployment and
supervision of our staff are managed using years of collective expertise to
ensure high standards of service and customer satisfaction."
Services include manned security, cash management - including secure
storage, teller management, ATM replenishment, secure escorts and
the provision of facility manpower - including a wide range of office
administrative staff, maintenance technicians, chauffeurs, housekeeping or
promotional staff.
"G4S Facility Services was formed as a result of requests from our existing
clients, building on our proven track record of utilising skilled, professional
and trustworthy individuals in our existing services," explains Mallon. "This
service has proved to be a highly effective management strategy for our
customers, helping them reduce costs and overheads, which has led to the
continuing expansion of this division. All personnel are individually selected
and trained in view of our customer's specific profile requirements and our
own standards."
Other services include the installation and monitoring of security
systems such as intruder alarms, access control, airport and defence
systems, CCTV systems and fire systems. Consulting services include threat
As the fastest growing security firm in the UAE with an impressive range of diverse customers G4S assessment, risk and fraud management, operational and contingency
upholds the highest standard of security benchmarking making the environment a safer place for all planning, as well as security, fire and safety training. "We base our security
system design on the understanding that it is first necessary to know what is
to be protected and why, before a valid security system design is possible,"
says Mallon. "It is our policy to involve the customer in every phase of system
design, thus ensuring that they are familiar with the rationale behind
equipment that is utilised."
In terms of information and communications technology, G4S develops
customised software for aspects such as cyber security, access control, audit
implementation and network security. It also offers systems integration
applications such as satellite communication systems, broadband access
solutions, video conferencing and data collaboration systems.
"The range of IT security is vast: from unbreakable codes to secure
software; from malicious attacks and web viruses to protected cabling,
networking, telephone and multimedia communications," states Mallon.
"Our expertise covers research, design, programming, installation,
maintenance, monitoring and feedback of high quality networking solutions.
When facing complex decisions with multiple possibilities and potential
threats, you need a clear picture of what is necessary, achievable, sound
advice and practical cost-effective solutions. Our experts can give you the
information you need, and then install, update and maintain all the
components you require, making your IT system an unbreakable link in the
chain of security."
Clearly, the growing demand for both a varied and sophisticated range
of security solutions goes hand in hand with the phenomenal growth within
the region, and the new demands businesses face everyday. As Mallon
concludes, "In recent years, the UAE security industry has evolved with the
increased use of technology, considerable labour demand, and most
importantly with the changing requirements of customers. We are proud to be
part of Dubai's continuing success and we are honoured to be the trusted
security solutions company to a wide range of companies, embassies,
government institutions and multinationals."
Chapter 10
CONSTRUCTION, ARCHITECTURE & REAL ESTATE
Asteco Contracting
More than just a quality name in the field of Construction, Interior The company evolved from Sultan Bin Sulayem Building Maintenance
Decoration and Maintenance in the UAE, Asteco Contracting LLC enjoys to Asteco Interiors/Contracting in 1985 under the sponsorship of Mr
the privilege of having highly professional staff with considerable Sulayem. The company initially executed all types of interior decoration
expertise in construction including construction supervision. With the work and maintenance of civil, plumbing and electrical.
successful completion of several prestigious projects and the ongoing Since then, the company has now grown and is listed with Dubai
progress of several others, Asteco Contracting maintains a substantial Municipality as a Contractor with a license for construction of structures
portfolio of property managed by Asteco Property Management. of G+12.
With Dubai aiming to 'go green' by 2008, Kling Consult is at the forefront
of the global initiative to ensure that environment-friendly standards in
design and construction reduce the impact on the environment.
Employing sustainable technologies as well as integrated architecture
and engineering expertise to temper the real estate boom will lay the
foundation for enduring architecture.
Real estate environments in the Middle East and Western Europe differ at some levels. Whilst competition is stiff locally, profit margins are comparable to
those in Europe, and the size of projects offer better market opportunities in Dubai.
"Knowledge and Human Development Head Quarter" Design by Kling Consult PDM Warehouse for Al Futtaim Motors
for Knowledge and Human Development Authority
While the property boom experienced by the UAE over the past few
years is showing signs of levelling out, demand continues to keep the
market buoyant, and the investors flocking.
A number of the other major attractions are also set to welcome their first
visitors soon. The 25,000 seat dedicated Cricket Stadium is taking shape at a
rapid pace and has reached the stage where it stands out as a landmark in the
wider Dubailand development.
The 5,000 seat Hockey Stadium is also running to schedule and will also be
completed around the end of 2008.
The 60,000 seat multi-purpose outdoor stadium will fully comply with
specifications for international football, rugby and athletics events, while the
10,000 seat indoor multi-purpose stadium will allow for a wide range of
sporting events including ice hockey, basketball, tennis, and volleyball. In
entertainment mode, the venue will be capable of hosting concerts and
other major public gatherings.
Arena Mall
Sports City community are also developing. footfall for retailers. hotel, South Point will offer a range of
Work on the residential properties and Arena Mall, the largest retail destination premium brands, boutique shops, and first-
commercial real estate is continuing apace, within Dubai Sports City, will be directly linked class restaurants.
and the community as a whole is beginning to to the 10,000 seat multi-purpose indoor Launched in May 2008, Gateway Towers -
come to life. stadium and occupies a key retail location the icon of Dubai Sports City and the landmark
Both Victory Heights and Canal Residence within the development. Comprising of the mega-project's business district, is a
West continue to generate huge interest, and approximately 1.88 million square feet of gross visually spectacular development.
the concept of the balanced sporting lifestyle lettable space, the mall will be anchored by a Characterized by a stunning black and silver
offered by Dubai Sports City is increasingly 140,000 square foot hypermarket and will glass finish it will be the highest point within the
well-received around the world. include a family entertainment centre. mega-project, offering breathtaking views of
Canal Residence West, a range of beautiful The Arena Mall's trade area will encompass the Cricket Stadium and The Els Club.
buildings presented in Mediterranean, Classic a population of approximately 800,000 by 2010 Gateway Towers' inspirational design is
European, Venetian, Arabic and Spanish and, with an exciting calendar of international representative of the excitement and adrenalin
Andalusian architectural styles set in the heart exhibitions, sporting events and concerts at behind the entire development.
of Dubai Sports City, offer studio, one, and two Dubai Sports City in the coming years, tenants
bedroom apartments with quick access to the are in a prime position to benefit from strong The Sports City "within a City"
promenade that overlooks the canal, which will brand exposure. Perhaps most excitingly, Dubai Sports
offer upscale cafes, restaurants and boutiques North Point, Dubai Sports City's larger City is set to attract "flagship events" in
as well as sport and leisure activities on an retail and commercial hub, will be the cultural each of the six major sporting disciplines -
unprecedented scale. centre of the development and offer visitors a football, rugby, cricket, hockey, golf and
relaxed environment to dine and shop. Situated tennis - supported by a programme of
An Integrated City at the northern end of Dubai Sports City's local events and the daily activities at each
As the master developer, Dubai Sports City central waterway, at the heart of a vibrant of the sports academies, creating a year-
is taking full advantage of the potential for downtown district, North Point is in close round calendar.
retail activity, and will offer more than 3.8 proximity to DSC's business district and By helping to hone local talent and by
million square feet of retail space available sporting facilities. attracting the world's most famous names in
across all real estate and facilities when South Point, Dubai Sports City's second sport to Dubai, Dubai Sports City will play a
construction is completed. retail and commercial hub, will offer a premium major part in helping Dubai become one of the
With careful planning, retail centres are dining and shopping experience. Located in world's major venues for sports.
being positioned in prime locations, enabling close proximity to the sought-after Victory
residents to easily reach shopping and Heights golf course villa community, and Tel: +9714 425 1111
entertainment areas, helping to maximise anchored by Dubai Sports City's boutique www.dubaisportscity.ae
Dubai is amongst the world's fastest growing cities, with $90 billion dollars worth of
construction projects and approximately 15 per cent of all cranes located here. Because
of this vertical explosion, a wealth of innovative architecture underscores its international
model for preeminence. Considering that the majority of the emirate's growth has
occurred within the past 15 years, with all seven of its tallest buildings constructed in the
past eight, the demand for basic materials to keep up with the rate of construction
expansion is critical. As one of the region's leading concrete suppliers, Unibeton lies at
the foundation of the highly demanding construction market in the UAE, particularly the
highly competitive field of the Ready Mix Concrete Industry.
Green Concrete
Always committed to CSR, Unibeton's commitment to total quality management (TQM) extends to every area of its operations and they are
one of the few Ready Mix Companies accredited to QHS&E Management System. To help to build a more sustainable environment, Unibeton
is focusing on Green; environmentally friendly concrete with low carbon dioxide emissions to produce energy saving construction. As the
largest Ready Mixed Concrete Company in the Gulf, Unibeton is not only a member of the Emirates Green Building Council but also leading
the field with the promotion of Green sustainable concrete by using materials that represent a 75% saving on carbon dioxide emission against
the more traditional type of conventional concrete made from Ordinary Portland cement. The greatest focus on green concrete is with the use
of partial cement replacements such as PFA & slag. This is an impressive improvement, considering that every month more than a million
cubic meters of concrete are poured in what must surely be the world's greatest construction frenzy.
Corporate Profile
A Greener Dubai
Sometimes it is possible to forget that Dubai is a city nestled in the centre of a vast desert. Even
though water is scarce for most months of the year, with an average annual rainfall of a mere 13
cm, certain parts are a perennial oasis of lush greenery. Creating and maintaining this illusion is
where companies like Orient Irrigation Services (OIS) step in, fashioning any landscape afresh to
develop a space that is intelligently designed but functional, aesthetically beguiling yet efficient.
Specializing in irrigation, water treatment and landscaping, the company has designed numerous
public and private gardens throughout Dubai, from lush gardens surrounding palaces to
meticulously maintained golf courses.
Figures by the Emirates Industrial Bank say the UAE, with a population of 3.7 million people, has the highest per capita consumption of water in the world at 500 litres a day. In Britain,
the figure is 330 litres a day, Spain 300 litres, France 215 litres and Jordan 150 litres.
The climate in the United Arab Emirates is sub-tropical and arid. Rainfall is infrequent and typically occurs between Orient Irrigation has won 9 awards in recognition of the services it provides.
November and March; usually it amounts to approximately 13 centimetres, spread over five days per year.
Chapter 11
INFORMATION, COMMUNICATION & TECHNOLOGY
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The company's acquisition of a minority stake in Excelcomindo, an operator from Indonesia, has given Etisalat exposure to one of the world's largest growth markets; mobile penetration in the nation of 235 million is currently less that 50 percent.
214-217_Etisalat Editorial@L8:Bab Al Shams 9/4/2008 12:05 PM Page 214
Etisalat is the fastest growing mobile The company has Etisalat reported annual Moodys has awarded
phone company in the world. In 6.83m mobile Net Revenues of US Etisalat an Aa2 rating,
Information, Communication & Technology proportionate terms, the company had customers, 1.35m $5,815million and Net Standard & Poors an
24.3 million mobile subscribers at the Fixed line customers Profits of US$1,831million A + and Fitch Ratings
end of the first quarter of this year, up and 1.02m an AA
106 percent from a year earlier. Internet customers.
Etisalat's international business has doubled in size over the last year as the company made major investments in
markets from Sudan to Indonesia. The rapid growth is likely to continue, with the company's new network in
A major player in this public-private
enterprise is Etisalat, the
telecommunications giant of the UAE.
Nigeria due to launch in the second half of this year. The company has been providing the
latest telecommunications services
including fixed and mobile telephony,
TV and internet to UAE since 1976. It
has built up a modern telecom
infrastructure and established itself as
an innovative and reliable operator in
Etisalat was awarded many the region. Ranked among the
times in 2007. These accolades Financial Times Top 500 Corporations
included Best Overall Operator in the world in terms of market
of the Year - Telecoms World capitalisation, and the 6th largest
Middle East; Best Operator company in the Middle East in terms
Middle East - Arabian Business; of capitalisation and revenues,
Best New Operator - Etisalat Etisalat stands tall, a compelling
Misr - Comms MEA; Best ISP - factor in UAE's advancement and
Windows User Magazine; Best
modernization, and at the root of the
Enterprise Integrator - Arabian
Computer News; Most nation's vision for globalisation. To
Innovative New Product - this end, Etisalat is the largest
BlackBerry - Network Middle contributor outside the oil sector to
East. Etisalat CEO, Mohammad the UAE Federal Government's
Al Qamzi was also presented development programmes worldwide.
an award for his company's
contribution to the local Vision
economy by CEO magazine. "Any sufficiently advanced technology
is indistinguishable from magic," said
Arthur C. Clarke in his book Profiles
of the Future, and with its vision of a
connected world, Etisalat wants to
create nothing short of magic. As a
telecommunications company, Etisalat
has the power to keep people
connected at all times, anywhere in
the world. And that's exactly the
vision of the company - to enable its
customers to be unfettered by
matters of distance. Etisalat
envisages a world where its people
will effortlessly move around the
world, staying in touch with family,
making new friends as they go, and
developing new interests on the way.
Mission
Etisalat's mission is to extend people's reach.
Thus Etisalat is actively developing advanced
networks that will enable people to connect, to
learn and to grow; to enable them to reach
each other, businesses to find new markets
and everyone to fulfill their potential. Across
the UAE, and increasingly in international
markets, Etisalat's mission of enabling its
customers to enjoy the latest services and
technologies in telephone, TV and Internet
services has largely succeeded.
Values
The company has three central values that are
at the core of their philosophy and consequent
success; energy, openness and enablement.
Etisalat esteems and nurtures the energy and
dynamism required to achieve the very best in
business, leading to capability of addressing
future challenges and opportunities with ease.
Their policy of being open, honest and fair
extends to their customers, suppliers and
employees, which creates a sociable and
friendly atmosphere to work within. The
company wishes to provide opportunities and
to actively help people reach their goals,
always delivering what they say they will.
CSR
Etisalat supports people with special needs through
their unique 'Freedom Package' which provides enhanced
communications options.
Their continued support goes to Dubai Centre for Special
Needs - Phone System, People with special needs Centre,
Wedding Ceremony for Special Needs People, and Deaf Week.
Environment friendly initiatives include the use of electronic
payments through the mobile which will help reduce paper
waste and the Envirophone initiative to recycle people's old
mobiles.
Etisalat's Academy has implemented the EasyLearning
initiative which works for the development and qualification of
professional candidates in more than 134 countries.
Philips will be running workshops together with the Dubai government, Department of Tourism and Commerce Marketing in November 2008 to increase the awareness of energy consumption in hotels and supporting
them towards energy efficient solutions. In the same month the company is organising a 'Green Week' in Dubai to increase public awareness towards energy saving.
218-219_Philips@L8:Bab Al Shams 9/4/2008 12:10 PM Page 219
CG Perspective - Technology and artistry Tarek Mounir, Business Development Manager and
Hani, Kichi, Animation producer/ Director.
To serve this mission, Blink fosters relationships with its clients that
are based on clear communication, creative collaboration, and
professional partnership.
From its inception, the team has positioned itself as a leader in
global collaboration and co-production. "While maintaining its core
principle of delivering only the very best, we have been successful
on both a regional level and on a worldwide basis", Tarek explains.
Through its relations with top international entertainment
companies with decades of experience, Blink Studios is firmly
committed to creating international content suitable for today's
global market.
Mounir Concludes: "As Studio City's first digital animation
studio to successfully forge international partnerships, Blink Studios
is paving the way for unprecedented, global production opportunities
in Dubai."
The Times has covered the region since its earliest days, reporting on many of the region's significant founding events such as Sheikh Zayed's birthday on 2nd December 1918 to
the announcement of the UAE's independence on 2nd December 1971.
Chapter 12
ART, MEDIA & HERITAGE
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“Follow in the footsteps of your fathers’ virtue! How could you hope to
climb high unless your fathers’ will climbs with you?”
Friedrich Nietzsche, German Philosopher & Scholar (1844-1900)
Designed by Zandi, this home in Mirdif is a unique example of his architectural execution.
Zandi's home is exquisitely designed, everything within it has a meaning and a purpose.
226_229_dariush_L8:Bab Al Shams 9/4/2008 5:36 PM Page 2
The Courtyard is a haven of creativity and individuality that resonates with artists, architects and visitors alike.
Eastern artists, it opened in 1998. Yet it is oldest quarters: the Bazaar". The artist initially Continuing his work, his newer projects evoke
evolving constantly, mimicking its creator who worked on the plans for an urban design an element of the traditional. Whether it be
believes that growth is the only permanence in competition based on the Creek side. The city villas on the Palm or townhouses, Zandi
life. He believes that life flows and is malleable; was rich in opportunity for an architect and designs with people and environment in mind,
objects are added, detached and reused as Zandi created the master plan for the Deira creating optimum living spaces that emulate
part of a cycle. The artist's passion permeates Creek Corniche project. Subsequently, he the essence of Emirati traditional design - wind
the spectator as Zandi explains his work; returned to the US for his post-graduate towers, earth tones, landscape and working
"Look at these stones," he says pointing to one studies in urban design, architecture and town with water.
of the structures. "They were dumped by planning and it was not until 1980 that he The plans for an upcoming urban
somebody else but were a treasure to me." returned to Dubai. Inquiring about his prior architectural project demonstrate Zandi's
Inspired by a favourite endeavour, he then project, he was soon at work again, modifying vision for Dubai. Utilising his creative
guides to another area, "Those pulleys and his original design and transforming the temperament, the proposal for this area
railings are from an old dhow and this window creek in the process. Initially planning to included the plans for a traditional walled city
sill holding plant pots used to be the toilet stay for only six months or so, Zandi has boasting crafts and souqs, as well as a
seats on a dhow. Preserving history is one of remained in Dubai ever since. As a convincing twists and turns: Zandi fantasized
the most valuable things we can do, leaving believer in fate he explains that his destiny; "It an entire history for the area, composing a
something for the future." was a chance to use all my experience and all letter from a father to his son, discussing the
Zandi transfers these ideas to his condo- my travels. I had a city right here, under my historical town. Even though the site may seem
style personal residence. The apartment hand - and that's not a chance that many antiquated and decrepit, it embodies total
bursts with natural light from the floor to people get." harmonious living with the important feeling of
ceiling windows; the split level style promotes Zandi with help of a few friends developed community through his promotion of rebuilding
the circulation of air with high ceilings the first art institute in Dubai, where he also the past and the tradition. Strangely, he had
lending a feeling of space. Within this taught interior design, architecture and already designed a new township in that same
contemporary shell, Zandi has interspersed photography to a diverse mix of students area in 1981 as the town planner working for
unique design features like the various including Shirley Kay, wife of then the British the city. For Zandi it does not seem unusual,
parts of a Turkmen house. Scattered Consul General. The restoration of Sheikh as ideas take time to develop. "A city is
throughout are objects for a forthcoming Saeed's house and the some of the houses in organic; it grows at its own pace - sometimes
project, featuring metals distressed by natural Bastakiya district are just a couple of his slow, sometimes fast. In this case, the plans
forces and time. With these old objects, Zandi preservation projects. In addition, he has took 25 years."
sees a potential for renewed life. His home is helped maintain the traditional buildings of Zandi's belief in the flexibility of life leads
gallery-like, yet not pretentious, nor Dubai in many areas, both through restoration him to pursue many projects. Photography is
overwhelming; everything within it has a and insightful design in keeping with the city's a natural passion, having taken his first
meaning and a history, being found and distinctive architecture. Demolition of old pictures as a boy - "My camera has been like
treasured by him and his like-minded wife, the areas of Dubai has always been a sensitive a faithful companion on all my trips", he
artist Shaghayegh Arabi. issue for Zandi as he laments the loss of the explains. One of his most interesting projects
Dubai has been the ideal setting for Zandi's old, seeing it as damaging to history, culture was working with Michael Tobias on the
artistic vision and mission. His love for the city and simply a waste of resources. He has photography book Dubai 24 Hours. While they
began upon arrival in 1978, explaining; "Dubai encouraged the preservation of older, decrepit were creating the superb images, film crews
with its souqs and windtower houses reminded areas that may have fallen victim to Dubai's followed, making a documentary film, which is
me of my childhood spent in one of Tehran's construction craze and desire to reinvent itself. now a DVD.
As an able photographer and author of series of “Off-Road In The Emirates” books Zandy has taken inspiration from the desert environment. Dubai has always held a unique place in heart; "I believe in destiny" he explains.
Excursions have also feature in Zandi's life. destinations. He is also the co-author of Zandi's philosophy is inspiring and his
He has always been attracted to remote Architectural Heritage of the Gulf. Progressing vision is sincere. Despite his many
places and as a child he loved leaving Tehran every day, Zandi's zeal for life and opportunity accomplishments, the future for Zandi is as
to travel to the villages. "Life there intrigued me may take him anywhere. Just recently he unknown to him as the roads he explores.
with its simplicity," he recalls. Sustaining this made a documentary series about Dubai's Given his track history, it seems that anything
passion, Zandi has researched and written heritage architecture, "I don't claim to be a can be expected.
four volumes of Off Road in the Emirates filmmaker, but I have knowledge of the subject
(Motivate Publishing), the definitive guide to and it interested me. So with help of a few Tel: +9714 347 5050
some of the UAE's most secluded and unspoilt professional I did it.'' www.courtyard-uae.com
Throughout the year Art Dubai engages with the local community through the work of START, an outreach programme which seeks to establish artist lead workshops for deprived
children across the Middle East. The fair also works with local universities and arts students, running a comprehensive Internship Scheme
Eastern Perspectives
Art, Media & Heritage
Lily Bandak's photography portrays a striking vision of the UAE, highlighting the
advancement of its cities with more traditional images in order to communicate the
complexity and beauty of the people, their culture and achievements.
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www.arabworldphotography.com
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Art in pictures
Art, Media & Heritage
With the range and diversity of visual arts growing in tandem with
Dubai’s inexorable development, the voraciousness for novelty
and the quest for aesthetic appeal is a testament to the emirate’s
desire to appear picture pefect.
Together with Rodney Keith, Heidi Rohm, Managing Partner Riot Art puts the philosophy
of her company into focus.
When did you establish Riot Art and what was the rationale for starting the company?
Riot Art was established in 2007 and was born from the passion for great photography. As
commercial photographers we believe that great photography is a piece of art, capturing
moments and evoking emotions, and looks at it best when well presented - ie printed and
mounted in large format. Not able to find a printer that could give us the quality and colour
reproduction we wanted - we saw the opportunity to offer a superior and niche product
and service, allowing everyone to turn their photography into a masterpiece.
How has the firm evolved over the years since aspects of our business.
its inception? How many people do you The Riot Art Portrait Studio seemed a logical
currently employ? extension to the existing business our studio
We are a team of 12 and growing …… team wanted to do portraits that were different
and edgy.
Our print to canvas has evolved to an By providing a relaxed atmosphere we
online service enabling clients to upload capture the personality and spirit of everyone
their photographs online and even have we photograph - we also encourage personal
them delivered! items and props at the shoot.
We have also created and evolved our own After the studio shoot we edit images
distinct style in the Studio - specialising in digitally, the client then returns to view the
attitude and alternative family portraits. images and can then chose to purchase
Understanding our client, the brand and images individually, framed, on canvas or from
getting under the skin of commercial our range of very popular collections.
photography projects means that we Our own unique edgy style and ability to
can capture photography that is to the capture moments that will always be a memory
client's expectations. of a good time spent in the studio apart from
having a great portrait to hang on the wall. Our
What were both Rodney and you doing before talented studio photographers are dedicated to
you started the business? detail, and their passion for photography and
every photograph should provoke emotion and
Rodney has always been in the design and personality are evident in their work.
this is the key to adding value to the trend and
creative industry and worked with world Riot Art Photography has become
style we achieve.
renowned photographers learning from the synonymous with exceptional bespoke
best. Heidi's marketing background, and love photography which aids communication and
What changes have you witnessed in
for photography was a perfect skill set match tells a story for our clients. We aim to seek out
terms of the UAE's development as a hub
and then it was just a matter of getting the the unique features of our projects, understand
for visual media and branding services
wheels in motion! the application of the photography and ensure
and where do you see the market heading
that we deliver photography that is both
from here?
Can you briefly run through your main exceptional, on brand and becomes our clients
Clients in the UAE expect the best and they
operations and services? Of these, which do best communication tools. We believe that our
also expect delivery to be in line with
you consider to be Riot Art's unique photography should be able to tell a story and
international standards and very often work
competitive selling proposition(s)? make words redundant.
produced by local company's not only rivals
At the Riot Art Print Shop we wanted to Of most importance to clients is the time we
but challenges some of the best world wide.
encourage everyone to enjoy the photographs spend understanding and driving a clear brief,
they had taken - turning it into wall art, by this enables us to deliver photography which
What's next on the agenda for Riot Art? Where
printing their favourite photographs to large more than meets expectations, and become
do you go from here?
format onto canvas or fine art so they could be their best communication tools.
We are working on subsequent outlets in UAE
enjoyed everyday.
and abroad. Our mission is to become
We spend time recommending interesting What are the emerging trends in
synonymous with photography that is
crops, and making minor retouches. Most photography?
exceptional - our joy comes from seeing
importantly the quality of the print and the work Trends change all the time - people often have
clients taking a trip down memory lane as
we produce is exceptional our customers can a preconceived idea of what they like. In the
they look at their photos and remember the
be guaranteed their prints will be a lifetime studio our edgy style is popular with high and
time in the studio - or a holiday photo that they
memory. We use only the best quality canvas, low key photography is getting very popular
printed to canvas.
papers, ink and equipment from leading i.e: great use of lighting. Clever photography
suppliers. We sum this up as - More than which is emotionally appealing and thought
Tel: +9714 422 4166
you expect - and I think this applies for all provoking is a trend commercially. We believe
www.riot-art.com
Chapter 13
CSR, GREEN INNOVATION & ASSOCIATIONS
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“Poverty is unnecessary...
Business money is limitless”.
Muhammad Yunus, Microcredit Pioneer, Nobel Prize winner for Peace, 2006
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People Empowerment
CSR, Green Innovation & Associations
What if it were possible to channel the power of the free market to solve the age old and seemingly interminable problems of poverty, hunger, and inequality? Grameen Jameel is overturning conventional
banking practice by removing the need for collateral by creating a banking system based on mutual trust, accountability, participation and creativity
Our Roots
Grameen-Jameel is the first of its kind to
target microfinance in the Arab world in
order to address poverty and
unemployment, and shows how two very
different organizations, a western non-profit
organization and a for-profit, privately-held
Saudi company can come together to
achieve common social good.
Grameen Foundation is a global non-
profit organization based in Washington, DC
that combines microfinance, technology,
and innovation to empower the world's
poorest people to escape poverty. Founded
in 1997 with the support of Nobel Laureate
Professor Muhammad Yunus, the
Foundation has a global network of 52
partners in 22 countries.
Abdul Latif Jameel Group, based in
Jeddah, Saudi Arabia, is one of the Arab
world's most successful and respected
business groups. Founded in 1945 by the
late Sheikh Abdul Latif Jameel, the company
was granted sole distribution rights for
Toyota vehicles in Saudi Arabia ten years
later, which it has maintained ever since.
ALJ has a very active community services
program with emphasis on education,
training and development.
Spearheaded by Nobel Prize winner Muhammad Yunus, founder of Grameen Bank, microcredit which is an innovative banking program that
Tel: +9716 430 9120 provides beneficiaries, (mainly women) with small loans they need to launch businesses and raise their families out of crippling poverty, is coming
www.grameen-jameel.com to life in the Arab world.
Small is powerful
CSR, Green Innovation & Associations
One of the most mercurial cities in the world; Dubai's streets can shift direction overnight
whilst buildings seem to materialize on the skyline as if conjured there rather than built.
The construction craze that has swept it up has transformed the emirate into the buzzing
metropolis it is today. Ensconced in comforts and prosperity, it can be easy for some to
forget the human price behind the architectural rewards. Some worker's malaise
underscoring some of the projects that Dubai is so proud of does not reflect the proactive
stance that the Government wants for its precious labour force.
Approximately 700,000 foreign laborers frequently work for up to 14 hours a day, seven days a week for a little as 1.9 Dhs per hour, a meager wage that they some don't even
receive for months on end. Exhaustion and malnutrition occur and the hazardous working conditions mean that injury, even death, can be a far too common reality.
242_243_ Helping Hands_L8:Bab Al Shams 9/5/2008 1:31 AM Page 2
debt, which is endemic, since many workers which include items such as rice, tinned fish,
A s well as the efforts of the Dubai
Economic Development Department,
who have put in place controls aimed at
have borrowed large amounts to get to the
Gulf in the first place.
tea bags and milk, directly into the hands of
the poorest labourers. By January 2007 the
regulating worker’s rights and standards Helping Hands started in 2006 when Elle generosity they encountered was so great
of living, one charity that aims to bolster and Roger visited a labour camp to deliver that they started to carry weekly Friday
this process by extending assistance food parcels and, shocked by what they saw, collections in the car park of the Mall
at grass roots level, is Helping Hands. immediately realised the enormity of the of the Emirates (level two, zones A to F
Thanks to the dedication of its founders, problem. By raising awareness in the between 11am and 12pm) which enables
Elle and Roger Trow to bettering the lives of community, they received an encouraging people to donate food, blankets and clothes
those in need, amazing improvements are response: “There are many people with the directly to those most in need. The charity has
being made. “We give a helping hand and same caring hearts who help and support us now evolved to assist house-maids who have
there are no strings attached. It does not with amazing loyalty and generosity in giving fled their homes due to appalling treatment.
matter to us where the person is from, us all the material requirements we need. In These young women are often severely
what his religion or beliefs are. If he or she effect, we are a channel for all of those traumatised, grossly over-worked and
is needy and we have it, we give it.” By people here who tell us that Dubai has been victims of mental, physical and sometimes
collecting and providing care packages good to them, and who have wanted to 'give sexual abuse.
that include food and basic requirements back' to society but did not know how to go The evolution of Helping Hands is a
such as bedding and toiletries, Helping about it until we came along and enabled testimony to the generosity of many in Dubai
Hands is a lifeline to those in Dubai them to do just that”, she says. Being first and makes a genuine difference to the most
struggling to survive. The charity can also and foremost humanitarians, Helping vulnerable members of society, not only by
help labourers break the crippling cycle of Hands targets the lowest paid migrant providing them with basic needs such as
workers; “the most exploited, the most food, but also by restoring a degree of human
disrespected, the most underprivileged: dignity. “We have had some tough times and
the invisible, the disposable and neglected it is very time consuming, but we never lose
members of society. We touch the lives of motivation or feel like giving up because we
human beings some people don’t even know the burdens of the people we are
know exist”. helping far exceed our own. The atmosphere
Roger and Elle moved to Dubai in 2001 when we go into a camp is joyous and being
after having lived in Bahrain for 20 years, able to help truly needy people is, for us, a
where they also were involved in charity work. blessing”, Elle concludes.
Since Helping Hands was established they
have visited the camps once a month, Tel: +97105 567 1434
delivering nutritionally balanced food packs, www.helpinghandsuae.com
244_245_- MEA_L8:Bab Al Shams 9/4/2008 7:58 PM Page 1
Building Bridges
CSR, Green Innovation & Associations
Business with the Middle East /North Africa (MENA) region is thriving thanks to
high oil prices that have led to unprecedented regional growth and development.
Boasting the largest market for British companies in the MENA region, as well as a
large UK expatriate resident workforce, Dubai offers particularly rosy business
opportunities. With its unrivalled regional business intelligence acumen and vast
government and private sector contacts network, The Middle East Association
(MEA) is uniquely placed to assist in propelling businesses to take advantage of
the opportunities on offer.
Widely recognised as the UK's foremost private sector organisation for promoting trade and good relations
with MENA, Turkey and Iran, the MEA is an independent and non-profit making association founded in 1961,
representing some 400 large and small companies from all business and industry sectors in the region.
244_245_- MEA_L8:Bab Al Shams 9/4/2008 7:59 PM Page 2
In existence since 1987, The British Business Group, Dubai and the
Northern Emirates (BBG) is committed to encouraging the development of
British business in the UAE and to strengthening the links between the UK
and Dubai as well as the Northern Emirates.
The BBG was set up in 1987 to encourage the development of British business in the UAE and, in its 20th year, now has over 1,200 members. It undertakes a wide range of activities from
communicating with decision makers and testing British goods to sharing best business practice and arranging networking events for its members.
H.H Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and
Ruler of Dubai is renowned for his respect and support of women, stating "Arab women
are half our community - Sometimes better than men. Perhaps in the past we lagged
behind, but today she is growing to better heights in our society and is able to achieve
goals within our communities. She will only grow". Realizing this vision is the aim of the
Dubai Women Association and what they work towards, by promoting the role of women
in the UAE to ensure equal rights and ever improving prospects. The Dubai Women
Association was established in 1974 and is chaired by Sheikha Amina Al Tayer. It is a
public welfare establishment that exists under the umbrella of the General Women's
Association of the UAE. With cultural and social activities represented in conferences,
symposiums, lectures, workshops and more, all activities undertaken come under a
comprehensive plan that aims for the participation of women in the development and
uplifting standards in cultural, social and other vital fields.
In line with Dubai Government’s ambitious plans for social upliftment across numerous spheres; women unite for educational empowerment
Chapter 14
GET UP & GO
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Well known and well regarded as the strategic, financial, commercial and tourist hub of the
Middle East, Dubai is a thriving business metropolis, trend setter and window on the world for
the UAE and region overall.
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Alcohol
Alcoholic beverages are available in major
hotels and clubs, but not in restaurants outside
any hotels. Non-Muslim residents can
purchase supplies of liquour for home
consumption by obtaining a permit.
Bargaining
In a city built on commerce, haggling is a
routine part of shopping in Dubai. Almost
everything is negotiable - the standard
procedure in the souks and markets is to
offer the vendor half the quoted cost,
and to haggle an agreeable price upwards
from there.
Business hours
Unlike western nations, the working
week in Dubai runs from Saturday to
Wednesday. Government offices are
generally open between 8am and 2pm,
opening an hour earlier during summer.
Businesses and offices usually trade between
9am and 6pm with a 1 hour break. Dubai
Government offices work a 5 day week, with a
Friday and Saturday weekend.
Television
Arabic and English commercial television stations broadcast round the
clock. Dubai One televises a variety of programmess in English. Some
are locally produced, but many originate from the UK, US and Australia.
Time
The UAE time is four hours ahead of Greenwich Mean Time. There are no
special summer daylight savings times.
Tipping
Tipping habits in Dubai are similar to most places throughout the rest of
the world. Even where a service charge is applied, staff expect a little
extra. Ten percent is acceptable in hotel restaurants; for luggage porters
at airports a tip of Dh5 or Dh10 is standard, depending on the volume of
luggage.
Visas
The majority of visitors to the UAE require an entry visa - only GCC and
British citizens with the right of abode in the UK may obtain a visa on
arrival. Transit visas for 14 days, or visitor visas for 30 days, the latter
renewable for a maximum of 100 days, are easy enough to obtain in
advance through either the hotel at which you are staying, or a business
contact in Dubai. Those travelling on Israeli passports, or with Israeli
visas, will not be granted entry. Visitors leaving Dubai whose visas have
expired will face a fine of Dh100 per day of illegal stay.
Water
Clean and sanitised, tap water comes from desalination plants and is safe
for human consumption; however, many people prefer the bottled water
served in most hotels and restaurants.
Dubai, as well as several Arabic newspapers. radio stations broadcast in Dubai. close for prayers between 11.30am and
Foreign newspapers, especially British, are UAE Radio Dubai broadcasts in English 1.30pm.
freely available in hotel bookshops and 24 hours a day.
supermarkets, albeit a day or two late. Taxis
Ramadan Taxis are clean, readily available and
Photography This is a Holy month of meditation and fasting comparatively affordable. They are easily
Dubai is appealing to photographers world- when Muslims abstain from eating, drinking or obtainable in Dubai. The Dubai Transport
wide for its diverse scenery and picture smoking during daylight hours. Non-Muslims Corporation's ivory coloured cabs are fitted
scapes. Photographers must respect that should resepct these religious customs when with fare meters. In the case of all other taxis,
certain restrictions are manadatory. It is in public. During Ramadan, working hours are fares are subject to negotiation between driver
forbidden to photograph Muslim women and reduced. Business is sometimes conducted and passenger.
military or other government installations. It is after dark. The end of Ramadan is marked by Taxis operate a very convenient service
polite to request permission before photo- ceremonial cannon shots, followed by joyous rate, Dh3 for pick-up, followed by Dh1.7 per
graphing any nationals. Be sure to protect all feasting and dancing over the three-day Eid kilometre. For longer journeys, an hourly
photographic equipment from sand and heat. AI-Fitr holiday. The dates of Ramadan change rate of about Dh30 is reasonable, and for a
each year. day the price is negotiable upwards of
Public holidays about Dh500.
Since the dates of Islamic holidays are not Religion
fixed, it is preferable to ask a local or consult Islam is the official religion, but other creeds Telephone
the daily newspapers for information. There are are tolerated. There are several Christian Telecommunications in Dubai are
some fixed non-Muslim holidays like New churches, such as St Mary's Roman Catholic efficient and state of the art. Telephone
Year's Day on 1 January, the holiday to mark Church, and the Holy Trinity, which is inter- calls within Dubai are free of charge and
the Accession of HH Sheikh Zayed on 6 denominational. Every Muslim is required to International Direct Dialling is available
August, and National Day on 2 December. pray five times a day, with the precise prayer to most countries. Pay phones can be
Christmas is often observed by Western timings published daily. operated by coins (Dhl or 50 fits) or phone
companies, and some diplomatic missions cards, which may be purchased from the
may also observe Easter. Shopping hours Etisalat Company, post offices or licensed
Shops are open from 9am until 1 pm, and from agents throughout the city. The major hotels
Radio 4pm until 9pm or later. Most supermarkets have fax and telex services and can organise
Numerous Arabic and English commercial remain open all day except Friday, when they modem access.
Falconry
Pearling
The Camel
Ibn Majid
Chapter 15
SHARJAH
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With an impressive array of over twenty museums, several art galleries and beautifully restored heritage areas, Sharjah uncovers the secrets of a unique Arabian lifestyle and culture such as the Blue Souq,
the largest of Sharjah markets, built according to Islamic design.
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Sharjah Forever
Sharjah
Aside from being declared as the cultural capital of the Arab world by UNESCO,
Sharjah also leads as an industrial economy, contributing more than 40 per cent to
the UAE's annual GDP. From ports to parks, museums to manufacturing plants and
universities as well as economic free zones aplenty, the emirate has them all.
harjah, or 'Sarcoa', as it was known in adrenalin junkies, the annual F1 powerboat race
S ancient times, is the third largest emirate of
the UAE. Covering an area of 2,600 sq km, it
is a must see fixture. The city has hit the
headlines as a major venue for cricket,
Sharjah's most famous souk, the
straddles the Arabian Peninsula, overlooking the especially the One Day Internationals and the 'Blue Souk' close to the 'Khalid
Arabian Gulf to the west and the Gulf of Oman Sharjah Cricket stadium is an important stopover Lagoon', was constructed in 1979
to the east. Picturesque and yet urbanised, there for visiting cricket fans. and is an architectural landmark for
are plenty of modern tourist facilities and loads The Al Khan lagoon passing through the city its traditional design. The 600 plus
of sunny beaches, as well as standard offers a touch of Venice right in the middle of the
shops at the Souk offer everything
residential, retail and commercial facilities to suit business-cum-residential district. Check out the
the diverse 700,000-strong population. Eye of Emirates at the Qanat Al Qasba, an from gold and precious stones
amusement centre perched on the Al Khan jewellery to brass and copper curios;
Hotspots Lagoon. A giant wheel ride, with air-conditioned Persian carpets and rugs to
Sharjah has superb waterfronts such as the cabins, worth taking for the bird's eye view it cosmetics. The trick is to drive a hard
Buheira Corniche along the city coastline. The gives not only of Sharjah but of the neighbouring
bargain. The shopkeepers
Corniche, as well as the well-maintained parks emirates as well. The abra (water taxi) rides are
dotted all over, boast dedicated barbecue hot fun and the clutch of restaurants in the centre appreciate this as well. The Plant and
spots for anytime picnics during cooler months. offer a fine mix of local flavours and international Pot Souq, Fruit and Vegetable
Mountain bikers and trekking enthusiasts cuisine. It has a few shops as well to pick up a market, 'Al Majarrah Souk' are also a
however usually head for the Hajar mountains few knick knacks but for any heavy duty delight for bargain hunters.
that circumvent the port city of Khorfakkan. For memorabilia the souks are your best bet.
Although Sharjah is the seat of culture and learning, it has a proven track record of 12 per cent industrial growth. With a climate conducive to foreign investment in its Free Zones,
it is surging ahead with a healthy economy too.
Museum's galore
If you are crazy about digs, the Sharjah Archaeological
Museum is a good place to go. The Science Museum and
Discovery Centre has interactive hands-on sessions. The
Natural History Museum and Desert Park has a
comprehensive selection of the flora, fauna, marine life,
reptiles and avian life of the Arabian Desert. The Arabian
Wildlife Centre houses the myriad species of the Arabian
Peninsula in their natural environs.
Culture keepers
The 'Culture Square', with its iconic sculptured Qoran
symbolises Sharjah's emphasis on culture and learning. For
the culture vultures there's more than enough to spend days
in understanding the Islamic heritage - The Sharjah Islamic
Museum has preserved rare and unique artefacts.
The Sharjah Art Centre, in the Bait Al Serkal located in the
heart of the city, was inaugurated in 1997 and displays a
permanent collection of art on the ground floor. The Sharjah
Art Galleries housed in the Obaid Al Shamsi house, have
resident artists and a number of art workshops lined up
throughout the year. Lectures, seminars and an art bazaar are
regular happenings as well. In addition, the House of
Abdullah Al Sari, under the umbrella of the Sharjah City of
Humanitarian Services, conducts workshops for special
needs people.
Booming business Highlighting the emirate’s focus on rediscovering its rich Islamic heritage through architecture and evocative landmarks,
Sharjah's industry-friendly policy today contributes to more cultural monuments abound in Sharjah.
Aside from being declared as the cultural capital of the Arab world by UNESCO, Sharjah also leads as an industrial economy, contributing more than 40 per cent to the UAE's annual GDP. From ports to parks, museums to
manufacturing plants and universities as well as economic free zones aplenty, the emirate has them all.
Educating All
The first formal school in the region was
established in Sharjah, in the 1950s, next to the
'Souk Al Arsah'. The old school building is now a
part of the Heritage area. The University of
Sharjah currently offers 13 Master's programs in
various fields, including Arabic, Business and
Communications, Computer Science,
Engineering, Law, History, Islamic studies and
English translation. Encouraged by the state's
thrust towards education several reputed
international Universities have set up base in
Sharjah recently.
www.sharjah.ac.ae
Offering unlimited perspective that has developed with a consistent focus on quality
since its inception in 1973, at Bank of Sharjah services do not stop at basic account
management or advice on financial investments. It evolves with each account holder,
in the pursuit of results, not just promises.
The onset of global recession not withstanding, in 2007 the International Monetary Fund painted a positive outlook for the UAE banking sector, but warned there may be challenges ahead. In
2008, the going is still good. Still, the challenge of diversifying the economy further through non-inflationary growth remains a concern, given current escalating inflation on basic commodities,
rents and services. Accentuated by a weakening US dollar, these issues are driving the debate as to whether Gulf nations should be de-pegging their currencies, and the formation of a
unified GCC currency further up the agenda.
Flying High
Sharjah
An expanding reach
The figures speak for themselves. Air Arabia was able to
achieve financial break even point from first year of operations
and record a double digit growth since then. Early in 2008,
Citigroup issued a coverage report identifiying Air Arabia
as one of the world’s most profitable and fastest growing
airlines. “Our net profit in 2007 was AED376 million,”
confirms Ali. “This is up 272 per cent compared to AED101
million in 2006.”
The Airline is currently in expansion mode. Operating out of
Sharjah International Airport - its primary hub – Air Arabia
recently commenced operations from a new hub in Katmandu,
Nepal by launching Nepal’s first Low Cost Carrier (LCC)
flyYeti.com connecting passangers from this region to further
destinations in Asia and the Far East. The company is also
planning to open another hub in the capital of Morocco, Rabat
later in the year.
Adel Ali, CEO with Sheikh Abdullah Bin Mohamad Al Thani, Chairman Air Arabia
In March 2007 Air Arabia offered 55 per cent of its
capital for initial public offering. The AED2.5 billion IPO A profitable business
included over 40,000 local and international investors and How do low-cost airlines such as Air Arabia manage to operate with such
marked Air Arabia as the first publicly owned airline in the reduced airfares? Also described as ‘budget’ or ‘no-frills’ airlines, low-cost
Arab world. carriers is a smart business practice where costs are reduced and passed by to
Clearly, the potential for expansion in the region customers through cheaper air fares, simply by efficient business practices such
accentuates the differences in demand between low-cost as short-haul destinations, operations to secondary airports, established and
carriers here and elsewhere in Europe and the USA. The effective distribution network (web based), one type of aircraft and optional but
Middle East aviation market is growing at a double rate affordable customer in-flight services such as food and beverages.
compared to the World’s aviation growth and still, LCC “The low-cost concept doesn’t mean that you have to work on tight profit
market penetration in this region is below 2%, compared to margins. It means doing business in a more efficient way, explains Ali. “The
11% and 25% in Europe and US respectively. Air Arabia is business model should be mature enough to adapt to changes in the market.”
considered the biggest airline to serve India amongst all other One way that Air Arabia has streamlined its operations is by running a young
Middle East Airlines by offering flights to 15 different fleet of single-type of Airbus A320 aircraft. This minimises maintenance costs,
destinations across the Indian subcontinent. For instance, plus enables crew training and resources to focus on one product. Electronic
“India is a huge market for all airlines - and we’ve entered the ticketing and faster turnarounds at each airport enable further efficiency of
market in a big and different way, offering services to non- resources. Neither does low-cost equate discomfort. Air Arabia claims the most
metro cities,” Ali comments. “The Levant also holds big legroom of any economy class in the region.
opportunities.” As for the airline’s main customer base, “It’s a In Europe however, some budget airlines have recently come under scrutiny
real mix of expatriates, families, students and business as the optional extras may result in bumping up the price so much that they are
people,” he remarks. no longer competitive with other airlines. Passengers may expect to pay an
additional amount for each piece of luggage, an assigned seat number and
Budget Holidays payment by credit card - as well as the usual in-flight extras.
Air Arabia Holidays brings you exciting holiday promotions “The service must be customised to meet local preferences. What works in
and experiences with mini-breaks from the Europe may not work in the Middle East,” counters Ali. “Air Arabia customers do
UAE to regions in the Middle East, North Africa, Indian not pay for luggage and there is no priority seating. The only extra is food at what
Subcontinent and CIS countries. Week-end escapes we believe to be an affordable price. Of course customers must evaluate any
are now very much affordable as Air Arabia offers additional costs that may be involved. But at the end of the day, low-cost carriers
unique and customized holiday packages with a wide offer customers the choice.”
range of three to five stars hotels. Instead of spending
week-ends in your town, you can now easily be in a new Tel: +9716 558 0000
country every week! www.airarabia.com
WHAT’S ON
ARABIAN TRAVEL MARKET DUBAI WORLDWIDE PROPERTY THE HOTEL SHOW DUBAI AIRSHOW 2007:
1 to 4 May SHOW 3 to 5 June 11 to 15 November
Both inbound and outbound travel are 17 to 19 May The Middle East exhibition for hotel The 10th international aerospace
catered for at this tourism exhibition A world of investment opportunities equipment, technology and services. exhibition.
Venue: Dubai World Trade Centre Venue: Dubai Grand Hyatt Venue: Halls 4 to 8 (DWTC) Venue: Airport Expo Dubai
Host: Reed Travel Exhibitions Dubai Host: Dubai Shows Limited Host: dmg world media Dubai Host: Fairs & Exhibitions Limited
Tel: (9714) 390 2966 Tel: (9714) 331 9688 Tel: (9714) 331 9688 Tel: (9714) 286 7755
Fax: (9714) 390 8161 Fax: (9714) 331 9480 Fax: (9714) 331 9480 Fax: (9714) 286 6166
www.arabiantravelmarket.com www.dmgdubai.com www.dmgdubai.com www.faris-exhibs.com
WHAT ADVENTURE
AERIAL TOURS BASTAKIA QUARTER CAMEL RACING DESERT SAFARIS 01
Take an aerial tour of Dubai. The Bastakia Quarter in Bur Dubai is A trip to the camel races, which take No visit to Dubai would be complete
Helicopters and plane tours offer one of the city's most picturesque place on Thursday and Fridays from without a trip into the desert. Such
a bird's eye view of the city and heritage sites. It was built in the late October to April, can be one of the excursions are best organised as part
operate throughout the year, with 19th century by Persian merchants most memorable highlights of a group tour, but offer a taste of the
prices from 250 dirhams for a attracted to the city by its relaxed of any visit to Dubai. Located on the true heartland of Arabia. The majesty
45-minute flight. Or float on the trade tariffs. The area has been fringe of the city, the races at the Al and tranquillity of the desert can be
breeze in a hot-air balloon over declared a conservation area and, Wathba Camel Track are vigorous experienced in a choice of exciting
Dubai's striking countryside. while some buildings are private and exciting. Al Wathba Camel Track half-day, full-day and overnight
homes, many are open to the public. safaris.
Amigos Balloons Bastakia Quarter, Bur Dubai
Tel: (971 4) 289 9295 Arabian Adventures Dubai
Tel: (971 4) 303 4888
Net Tours
Tel: (971 4) 266 6655
THE BIG FIVE SHOW DUBAI SHOPPING FESTIVAL DUBAI DESERT CLASSIC DUBAI INTERNATIONAL JAZZ
25 to 29 November December 2007 to February 2008 A Date TBA FESTIVAL
The 28th Middle East international multi-faceted experience of shopping PGA golf tournament. Date .TBA
building and construction event. and entertainment. Venue: Emirates Golf Club Venue: Dubai Media City
Venue: Dubai International Exhibition Tel: (971 4) 223 5444 Host: Dubai Desert Classic Host: Chillout Productions FZ-LLC
and Convention Centre Fax: (971 4) 223 5888 Tel: (971 4) 295 6440 Tel: (971 4) 391 1196
Host: dmg world media Dubai www.mydsf.ae Fax: (971 4) 295 6026 Email: Fax: (971 4) 391 8930
Tel: (971 4) 331 9688 www.ugagolf.com www.dubaijazzfest.com
Fax: (971 4) 331 9480 www.dubaidesertclassic.com
www.dmgdubai.com
N addition to an international distribution to CEOs, chairmen and owners of the top companies in GVP’s global publishing network, a hand-
I to-hand corporate gifting distribution by GVP’s editorial participants to their principal clients ensures that the publication reaches a valued
cross-section of buiness readers. Editions are also for sale in leading bookstores in the UAE, on Amazon.com, Gvpedia.com and via direct
sales from GVP offices worldwide.
Top hotels, resorts and airport lounges showcase this edition which has been regarded by inbound travellers as a focus point from which to
network for business relationships or acquire products and services. Selected high net worth individuals including those with assets over
AED 5 million, as well as company directors and foreign investors via the GVP internal distribution database are also covered.
Government decision makers, including senior management at development agencies, chambers of commerce, regional institutions and
commerce associations receive copies ‘Best of Dubai & Northern Emirates.
www.dubaitourism.ae Patron, HRH The Duke of York, UK Dubai Chamber of Commerce Industry
Special Representative for www.dubaichamber.ae
International Trade and Investment.
www.the-mea.co.uk
Australian Business In The Gulf Association of Professional Australian New Zealand Association
www.abiguae.com Interior Designers Avalon@emirates.net.ae
www.apid.ae
Sharjah is the third largest of the seven states which form the United Arab Emirates.
The settlement of Sharjah dates back some 6,000 years when it is believed to
have been called Sarcoa. The population was small and people relied on trade and
sea faring in addition to farming, hunting, fishing and pearling. Many of the early
settlements were based around the 'falaj', a man made underground water course.
Today Sharjah is a bustling Islamic city that accomodates residents from worlwide
living and working in diverse sectors; from services through to manufacturing.
Sharjah has it all
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Wadi and Jebel ('Jebel' means 'mountain') Al Faya are on the western edge of the Madam Plains. Wadi Al Faya carries whatever is
left of the rainwaters from the Hajar Mountains once it has passed through the Madam Plains. The wadi dissipates into the desert
sand beyond Rashidiya, in the emirate of Sharjah, just before reaching the Sharjah-Al Dhaid Highway.
This wide, quiet wadi winds through the desert in a northerly and northwesterly direction. Because of its distance from the mountains
and its porous characteristics, it takes a great deal of rain to get the water flowing in the wadi bed. Heavy rains in 1988 and 1990
produced flash floods of immense size that were carried long distances through the wadi, eventually creating lakes around Sayh
Musannad, just before the Sharjah-Al Dhaid Road.
It's after such rains that the wadi and its elements are at their best and the majestic size of the wadi is realised. It turns green and
blooms with desert plants, shrubs and flowers. The abundance of vegetation makes the trip through Wadi Al Faya a memorable one.
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www.GVPedia.com
SOFT COV_BESTOFDUBAI VOL3@L8*.indd 1 SPINE Soft Cover_best Of DubaI Vol 3@L8* Silver foil 9/9/08 10:44:16 AM
20MM