AREA:

RETAILER NAME:

Q. Age a)<20 b)20 to 30 c)30 to 40 d)40 to 50 e) >50 Q. What are the things you are selling other than recharging? a) Groceries b) Mobiles and accessories c)Tea stall and hotel d)Browsing and Xerox e)others Q .How many network are you dealing with as a retailer? a)only airtel b) Airtel and Vodafone only c) 3 or more Q. How many customers come to your shop for the purchase of Easy recharge and vouchers per day? a)<20 b)20 to 40 c)40 to 70 d)70 to 150 e)150 to 300 Q. How many customers come to your shop for the purchase of airtel product per day? a)<10 b)10 to 30 c)30 to 60 d)60 to 100 e)100 to 250 f)____ Q. How many customers are posting queries about Airtel money per day ? a)<5 b) 5 to 10 c)10 to 20 d)20 to 50 e)>50 Q. Out of which, how many customers purchase Airtel product costing more than Rs.100? a)<5 b) 5 to 20 c)20 to 50 d)50 to 100 e)>100 Q. Average sales per day including recharge coupons and Easy recharge for Airtel? a)<1000 b)1k to 3k c) 3k to 6k d)6k to 10k e)>10k Q. Are you dealing with the products offered by Airtel called Airtel money? a. Yes b. no If yes, Q. How many customers come to your shop for the purchase of airtel money per month? a)<5 b)5 to 10 c)10 to 15 d)15 to 20 e)>20 mention_____ Q. Out of which, how many aware of the offers in Airtel money like 50TT for 50, 110 TT for 100,etc ? a)<5 b)5 to 10 c)10 to 15 d)15 to 20 e)>20 mention_____ Q. Average sales of Airtel money per month? a)<1000 b)1k to 2k c)2k to 3k d) 3k to 5k e)5k to 10k f)>10k mention____ Q. Out of which, how many customers/ month buy airtel money amount for 115 (The initial registration amount for first time user)--_____ <=100--____ 100 to 400--____ 400 to 800--_____ 800 to 2000--_____ 2000 to 5000--____ Q. Please rate the following in 5 point scale (5 - V.Good,4 - Good,3 - Satisfactory, 2 - Poor,1 - V.Poor) Delivery time by FSE 5 4 3 2 1 Availability of Airtel money from Rural Distributor 5 4 3 2 1 Understanding of the product features 5 4 3 2 1 Information provided about the features by Rural Distributor 5 4 3 2 1 Understanding of the product profit pattern 5 4 3 2 1 Information provided by Airtel about the profit is encouraging 5 4 3 2 1 Commission offered by airtel for Airtel Money 5 4 3 2 1 Commission offered by Airtel for rest of the products offered by Airtel 5 4 3 2 1 Credit policy offered by airtel for Airtel Money 5 4 3 2 1 Service quality 5 4 3 2 1 Customer awareness about the product in your area 5 4 3 2 1 Customer awareness about the special TT offer in AM 5 4 3 2 1 Customer awareness about money transaction in AM 5 4 3 2 1 Promotional activities for the product by Airtel 5 4 3 2 1

Promotional Material Supplied are informative 5 4 3 Promotional material are attractive 5 4 3 Q. Are you willing to push Airtel money for those who makes purchase over 100 in Airtel? a)Yes because of 1)Good Margin 2)Demand is there b)No because of 1)poor margin 2)improper commission pattern 3)poor demand 4)product is useless 5)Dont have time to guide customers for registration if no, Q3. Reason why you are not dealing this product offered by Airtel?(5 point scale) (5 strongly agree, 4 agree, 3- neutral, 2- disagree, 1- strongly disagree) Credit Policy is a must for this product 5 4 3 Promotional Material Supplied by Airtel are not satisfactory 5 4 3 Promotional material are not attractive 5 4 3 Airtel doesnt provide proper response to your queries 5 4 3 Schemes are not conveyed properly 5 4 3 Product is unworthy Product features are confusing Bank transaction features are risky to handle Dont Wish To Specify because of less time to interact Margin is not convincing when compared to other product Commission pattern is difficult to understand Incentives will be encouraging for set target Demand for the product is poor Customers are unaware about the product Customers are finding difficult to understand the product Its difficult to educate all the customers about the product Q. Please rate the following features in 5 point scale (5- V. useful, 4- usefull, 3- OK, 2- useless, 1 unworthy) Special offers Self-recharging option Recharging to other prepaid DTH payment Airtel Money to Bank transaction (M2B) Airtel Money to Airtel money transactions (M2M) Booking IRCTC tickets E- shopping 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3

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Q Rate your overall satisfaction with the services offered by the following network to retailers? (5 - V.Good,4 - Good,3 - Satisfactory, 2 - Poor,1 - V.Poor) a)Airtel 5 4 3 2 b)Vodafone 5 4 3 2 c)Aircel 5 4 3 2 d)Tata Docomo 5 4 3 2

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