#ExpertosDigital es

2 julio 2013

#ExpertosDigitales

Date: 07/02/2013

Analysis of the session '#ExpertosDigitales' created with Tweet Category

OVERVIEW
#ExpertosDigitales

Session #ExpertosDigitales
Introduction: Anlisis del evento de presenatcin de #ExpertosDigitales celebrado en el Espacio Camon de Madrid.

Statistics

Categories total tweets

355
Retweets Links

140
Replies Pictures

users

186 17

Tweets Check-ins

119 3

25

Category Mesa redonda/Otros Juan Merodio Pictures Links Joana Snchez lex Lpez Positivos Rodolfo Carpintier Rest of categories

1.679.720 Impressions
Potential impact

Tweets per user

2,5

Total tweets 104 48 48 44 43 20 15 11 22

% 29 14 14 12 12 6 4 3 6

Original Tweets 50 24 25 17 6 13 13 9 12

RT 54 24 23 27 37 7 2 2 10

Users 66 32 29 27 35 16 14 9 20

435.644 Users
Potential reach

Followers per user

3.112

Charts
num. tweets

Most Active Users

251

MaiteAcinas
tweets followers

16

438

99

lisbethmere
tweets

16

1
00:00 02:40 2 jul 02:40 05:20

4
05:20 08:00 08:00 10:40 10:40 13:20 13:20 16:00 16:00 18:40 18:40 21:20 21:20 00:00 00:00 02:40 3 jul

followers
time

359

E_digitales
tweets followers

num. users

42

15

239

16 11 8 5 5 6 4 7 8 6 9 7 6

4
>10000

LaTrinchera
tweets

12

20729
GianlucaDeVit

followers

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

tweets followers

10

num. tweets per user

116

JRmarting
tweets followers

>5 5 4 3 2 1 3 2 10

19

10

1325

18 88
num. users

ejoana
tweets

10

38233

followers

Analysis of the session '#ExpertosDigitales' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Links Mesa redonda/Otros Pictures Potential Impact Links Mesa redonda/Otros Pictures Users Mesa redonda/Otros Joana Snchez Juan Merodio Original tweets Mesa redonda/Otros Pictures Juan Merodio Retweets Mesa redonda/Otros Joana Snchez Links

4 5

lex Lpez Replies

4 5

lex Lpez Juan Merodio

4 5

Pictures Links

4 5

Links Positivos

4 5

Juan Merodio Pictures

Charts Impressions per category Tweets per category Users per category

Categories Category Mesa redonda/Otros Juan Merodio Pictures Links Joana Snchez lex Lpez Positivos Rodolfo Carpintier Replies @E_Digitales Check-ins Total tweets 104 48 48 44 43 20 15 11 10 9 3 % 29 14 14 12 12 6 4 3 3 3 1 Original Tweets 50 24 25 17 6 13 13 9 5 4 3 RT 54 24 23 27 37 7 2 2 5 5 0 Users 66 32 29 27 35 16 14 9 10 7 3 Impressions 306.603 180.301 249.760 506.545 85.702 180.911 30.440 7.336 114.243 14.159 3.720 Potential Reach 202.328 111.179 130.301 240.610 77.900 120.418 29.333 6.738 114.243 12.447 3.720 Tweets/ User 1,6 1,5 1,7 1,6 1,2 1,2 1,1 1,2 1,0 1,3 1,0 Followers/ User 3.065 3.474 4.493 8.911 2.225 7.526 2.095 748 11.424 1.778 1.240

Analysis of the session '#ExpertosDigitales' created with Tweet Category

USERS
Statistics

140
Number of users Top 5 users Most active users
MaiteAcinas

14,0
Number of users per category

2,5
Number of tweets per user

11.998
Number of impressions per user

Most popular users

Infoempleo

Users with the highest impact

ejoana

16
tweets lisbethmere

62.008
followers AntonioVChanal

382.330
impressions LaTrinchera

16
tweets E_digitales ejoana

44.033
followers

248.748
impressions AntonioVChanal

15
tweets

38.233
followers

220.165
impressions

4 5

LaTrinchera

12
tweets GianlucaDeVit

4 5

mranera

37.763
followers Tweet_Pub

4 5

mranera

151.052
impressions RCarpintier

10
tweets

34.655
followers

82.596
impressions

Most participative users

lisbethmere

Retwitters
LaTrinchera

Most original users

lisbethmere

8
num. categories E_digitales MaiteAcinas

12
num. of RTs E_digitales

11
original tweets

7
num. categories JRmarting emeguedes

10
num. of RTs ejoana

10
original tweets

7
num. categories

8
num. of RTs

9
original tweets

4 5
Charts

MaiteAcinas

7
num. categories InstitutoInesdi

4 5

JRmarting

7
num. of RTs DigitalRoxy

4 5

GianlucaDeVit

7
original tweets InmaElizaldeRam

6
num. categories

5
num. of RTs

7
original tweets

3112
Followers per user HIGH INFLUENCE

34 25 18 13 8 25 17

influence level

Very low 0 to 10 followers

Low 10 to 50 followers

Medium-low 50 to 200 followers

Medium 200 to 500 followers

Medium-high High 500 to 1000 1000 to 5000 followers followers

Very high >5000 followers

Analysis of the session '#ExpertosDigitales' created with Tweet Category

HIGHLIGHTED TWEETS
10:45 - 02 Jul 13 08:28 - 02 Jul 13

CantabriaEmpresarial @CantEmpresarial

Cat.: lex Lpez

Expertos Digitales @E_digitales

Cat.: lex Lpez

"En la red no eres grande o pequeo sino rpido o lento" @retailmeeting #expertosdigitales

Para hablar de todo ya est El Corte Ingls; apuesta por un nicho, especialzate para aportar valor @retailmeeting en #expertosdigitales

joana sanchez @ejoana

08:23 - 02 Jul 13

Cat.: lex Lpez

Luz Divina Merchn @luzdimer

09:53 - 02 Jul 13

Cat.: Rodolfo Carpintier

"Me di cuenta de que todo lo que haba aprendido no serva para nada en el mundo actual" @retailmeeting #ExpertosDigitales

"El emprendedor es alguien que tiene gran capacidad de Riesgo, alguien q realmente quiere cambiar el mundo" @RCarpintier #ExpertosDigitales

Expertos Digitales @E_digitales

09:18 - 02 Jul 13

Cat.: Rodolfo Carpintier

Jos Ramn Martn @JRmarting

09:08 - 02 Jul 13

Cat.: Rodolfo Carpintier

"No hay nada que no sea sexy, es que falta imaginacin" @RCarpintier nos habla del "envoltorio digital" en #expertosdigitales #empleo

Las empresas tal y como las conocemos ahora desaparecern, sern otras @RCarpintier #ExpertosDigitales

Susana Morin @SusanaMorin

10:33 - 02 Jul 13

Cat.: Replies

Pedro Pablo Merino @PedroPMerino

10:50 - 02 Jul 13

Cat.: Positivos

@CarlaCRmachado ha estado genial! #ExpertosDigitales

Enhorabuena a #ExpertosDigitales @E_digitales por una gran iniciativa :) "Con tiempo y ganas, todo se puede hacer" @RCarpintier @ejoana

Andreas Schou @andschou

10:42 - 02 Jul 13

Cat.: Positivos

Mirka Plasencia @carplagon2009

09:06 - 02 Jul 13

Cat.: Positivos

Muy interesante mesa redonda sobre el futuro del empleo #ExpertosDigitales Gracias @E_digitales y participantes!

@retailmeeting @jmerodio #expertosdigitales #cracks

Nando Merino @NandoMerino

08:22 - 02 Jul 13

Cat.: Positivos

Fatima Martinez @fmlopez48

09:53 - 02 Jul 13

Cat.: Mesa redonda/Otros

Os recomiendo seguir este evento RT @e_digitales A punto de comenzar el #evento #expertosdigitales con @ejoana y @rcarpintier!! preparados?

Hay que estar preparado @InmaElizaldeRam: #ExpertosDigitales: el 8% de las ofertas de trabajo no se cubrieron el ao pasado en Espaa

Roatn Comunicacin @RoatanComunica

09:42 - 02 Jul 13

Cat.: Mesa redonda/Otros

Laura Montero @LauraMontero00

09:27 - 02 Jul 13

Cat.: Mesa redonda/Otros

El #talento necesita medios y recursos. Se podra retener el talento con un #salario emocional #expertosdigitales

Redes sociales en la empresa: todos se tienen que adaptar, empleado y empleador @juancbarcelo en #ExpertosDigitales #empleo #trabajo

Inma Elizalde Ramos @InmaElizaldeRam

09:24 - 02 Jul 13

Cat.: Mesa redonda/Otros

Laura Montero @LauraMontero00

09:23 - 02 Jul 13

Cat.: Mesa redonda/Otros

#ExpertosDigitales: en las redes sociales hay que hacer que te conozcan y se acuerden de ti

Para hacerte visible, tienes que estar presente. Eso no es crear un usuario @latrinchera en #ExpertosDigitales #empleo

Expertos Digitales @E_digitales

09:02 - 02 Jul 13

Cat.: Mesa redonda/Otros

Lisbeth Calzadilla @lisbethmere

08:59 - 02 Jul 13

Cat.: Mesa redonda/Otros

"No vendemos nuestro tiempo, vendemos nuestro talento" @jacaparros en #expertosdigitales #empleo #trabajo

El empleo del futuro? Ser global, conectado, independiente y por objetivos #ExpertosDigitales

Analysis of the session '#ExpertosDigitales' created with Tweet Category

Alberto AnguloGarcia @AAnguloGarcia

08:41 - 02 Jul 13

Cat.: Mesa redonda/Otros

Eduardo Garre @EduardoGarre

09:38 - 02 Jul 13

Cat.: Juan Merodio

Si te adaptas sobrevives si innovas triunfaras #ExpertosDigitales

Los modelos de negocio tradicionales los ha arrasado el tsunami digital @juanmerodio #expertosdigitales

Inesdi @InstitutoInesdi

08:49 - 02 Jul 13

Cat.: Juan Merodio

Paloma del Valle @palodelvalle

08:41 - 02 Jul 13

Cat.: Juan Merodio

Optimizar la web a versin mvil hace ms fcil a los usuarios convertirse en clientes por @juanmerodio #expertosdigitales

Ojo con Whatsapp Marketing , existe un vaco legal que debemos tener en cuenta por @juanmerodio #expertosdigitales

Expertos Digitales @E_digitales

08:38 - 02 Jul 13

Cat.: Juan Merodio

Yolanda Llopis @Yolandatwitt

09:59 - 02 Jul 13

Cat.: Joana Snchez

No hay viento favorable para quien no sabe donde va (Seneca) @juanmerodio en #expertosdigitales #frases

Vamos hacia un empleo conectado, autnomo, abierto, tecnificado, especializado y deslocalizado? Sin duda, @ejoana #ExpertosDigitales

Jos Ramn Martn @JRmarting

08:37 - 02 Jul 13

Cat.: Check-ins

Eduardo Garre @EduardoGarre

09:36 - 02 Jul 13

Cat.: @E_Digitales

En la Presentacin de #ExpertosDigitales con @luzdimer @quelujo (@ CAMON Madrid - @sabadellcam w/ 7 others) [pic]: http://t.co/bIFh8VJ44P

El empleado puede ser un altavoz que transmita los valores de la compaa a travs de las #RedesSociales #ExpertosDigitales @E_digitales

Inesdi @InstitutoInesdi

08:35 - 02 Jul 13

Cat.: @E_Digitales

La comunidad @E_digitales pretende respaldar las nuevas formas de empleo #expertosdigitales

Analysis of the session '#ExpertosDigitales' created with Tweet Category

CONCLUSIONS
Alta participacin.

Ms de un milln y medio de impactos generados.

Participacin de usuarios influyentes.

Analysis of the session '#ExpertosDigitales' created with Tweet Category

Glossary

Analysis of the session '#ExpertosDigitales' created with Tweet Category

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#ExpertosDigitales' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#ExpertosDigitales' created with Tweet Category