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Brief Study of Equity Products at Fullerton Securities Ltd. & Comparative Study of Equity Market

In the partial fulfillment of the Degree

Master of Business Administration


SUBMITTED TO: Rajasthan Technical University, Kota. SUBMITTED BY: SONAM AGARWAL (FINANCE) (2009-2011)

BIYANI NSTITUTE OF SCIENCE & MANAGEMENT


Jaipur

INDEX
S.No.. 1 2 3 4 4.1 5 6 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 7 8 9 10 11 12 13 14 Acknowledgement Preface Industry Profile Company profile About Investment About Project Mutual Funds Insurance Commodity Indian stock market overview Sensex and Nifty Margin Trading on-line Trading Corporate offers Competitive Analysis Research Methodology Swot Analysis Limitations Conclusion Suggestions Questionnaires Glossary Bibliography Detail Page No.. 3 4 5 8 11 15 17 23 28 48 54 55 58 59 60 61 66 69 70 71 72 73 80

Acknowledgement

First and foremost I would like to express my sincere gratitude to

Mr.Rajat Sharma,

Asst. Vice President, Fullerton Securities Ltd. Jaipur Branch for providing me an opportunity to work in this organization as a project trainee. I am also thankful to my corporate guide Mr. Hitesh Godhwani, Branch Manager, who has been an inspiration for me, who has shown me the light of corporate world, who has guided me eloquently during my project work and who has been my mentor throughout my project. Special thanks to Mr.Pankaj Mathur (Team Manager), Ms. Shiksha Gaur (Asst. Relationship Manager), Mr. Chetan Bose (Asst. Relationship Manager), who have been a constant source of help and invaluable guidance whenever required. I am also thankful to my faculty guide Mr. Harish Singla for guiding and providing me with valuable suggestions that helped me to move steadily towards accomplishment of my project objectives.

Finally I would like to thank the institute for giving me chance to learn and add to my knowledge and to gain some experience through this summer training project.

Sonam Agarwal

Biyani Institute of Science & Management

Preface

As part of the course curriculum of the post graduate degree of Master in Business Administration, the students have undergone practical training for 45 days. The underlying object of the training is to provide the student with practical aspect of the organizations working in an environment. Such type training help the student to work on real industrial environment and to gain practical knowledge and build confidence. As the part of this curriculum, I took my training in Fullerton securities. The training covered all the aspect of learning about unit link investment plan. As we know that declining rate in traditional investments have created urge among the people for new avenues of investments, unit link investment plan prove to be one such investment which provide a combination of good return with all tax benefits that in turn help people to get maximum returns and benefits on their savings. Unit link is the combination of mutual funds and insurance. Practical training in any organization is must for every management student as it is better of learning concepts and helps the student to instrument those concepts in the real corporate world.

Sonam Agarwal

Biyani Institute of Science & Management

Chapter: -1

Industy Profile

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Industry Profile
Industry profile means the industry in which we invested in our money it is the industry of the Indian stock market is tremendous development and the new trends introduce in this. There are the many industry in which we can invest our money and get the return. and there is the many advantages and disadvantages of them that is the automobile sector, real estate sector , insurance sector, textile sector , and the telecom sector so we analysis the industry in which we can invested in our money so the share market is evaluate the industry , the investors invested before the me analysis of the three analysis.

Economy Analysis:
Economy analysis is the analysis of the basic rules and regulation of the particular country and the lows which are announced by the central reserve bank of particular country.

Industry Analysis :
The industry analysis consists of the particular feature o industry there are the many industry are bank sector, automobile sectors, insurance sectors, and the bank sectors So we evaluate the industry analysis of the past sales , current growth and the market patters and price of share.

Company Analysis:
Company analysis is the last stage of the investment process company analysis means the selection of the particular sectors and there are the different sector and each sectors consists of the many company

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Chapter: -2

Company Profile

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Background

Fullerton Securities and Wealth Advisors Limited were incorporated in February 2008 under Indian Company Law. It is a subsidiary of Fullerton Financial Holdings, an Asian financial institution with investments in banks and finance companies in emerging markets. Fullerton Financial Holdings primarily focuses on both business banking and consumer banking. In business banking, Fullerton Financial Holdings focuses on the commercial, small and medium enterprises and self-employed mass market segments. It focuses on the mass affluent and mass salaried segments in consumer banking. Fullerton Financial Holdings is a wholly owned subsidiary of Temasek Holdings, headquartered in Singapore. Fullerton Financial Holdings also has presence in India through Fullerton India Credit Company Limited.

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Type Industry

Financial Services Equity Broking and Wealth Management

Founded

Gurgaon, India , 2008

Headquarters Orchid Center, 2nd Floor, Golf Course Road, Sector 54, Gurgaon Key people Pallav Sinha : MD & CEO
[1]

Products

Financial Planning Equity Broking Demat account Mutual Funds Systematic Investment Plan Bonds Structured Products Life and General Insurance

Services

Wealth Management Financial Planning Equity Broking and Distribution Portfolio Management Services Private Equity

Employees Parent

350 Fullerton Financial Holdings Temasek Holdings http://www.fullertonsecurities.co.in

Website

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Vision 2010

Vivid Description of Vision By 2010, we would have


To be a distinctive financial services entity, providing the widest range of unbiased financial solutions to customers Achieved through proprietary distribution network and business partners Top class equity research High quality & well-trained employees Consistent Service Cutting Edge Technology To provide superior financial planning and Wealth Advisory

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MISSION
Create and maximize long-term shareholder value as an active investor and shareholder of successful enterprises.

To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal.

To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name.

To consistently achieve high growth with the highest levels of productivity.

To be a technology driven, efficient and financially sound organization.

To contribute towards community development and nation building.

To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people.

To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals.

To encourage ideas, talent and value systems.

To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings

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Core Values of company

Meritocracy

Excellence

Respect

Integrity

Teamwork &

Trust

Values
We strive to achieve excellence and deliver results in a professional and responsible way Through MERIT. These corporate values are the foundation of our culture and Guide our day-to-day interaction with each other. Meritocracy We are fair and objective in recognizing contributions and performance Excellence We are passionately committed to learning, improving and delivering outstanding results Respect We treat others as we would like others to treat us Integrity We are honest to ourselves, our profession, our institution and our stakeholders Teamwork & We value each other and work together to benefit from our complementary strengths . Trust We foster a culture of mutual support & confidence.
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Profile of Fullerton

Temasek holding is an Asia investment house, managing a portfolio of over U$120billion focused on Asia, Singapore and emerging economics. Guided by an independent board, they operate autonomously on commercial principles to maximize long term shareholder returns. Rated AAA/Aaa by standard & poors and moodys respectively. Diversified portfolio in a wide range of industries Telecommunication & media - sing Tel, Bharti Airtel, Global Crossing. Financial services- DBS, Standard chartered Bank, Merrill Lynch, and Barclays. Real Estate - capital Land, maple tree. Transportation & Logistics - Singapore Airlines, Neptune Orient lines, PSA. Energy & Resources - Singapore Power, Senoko Power, Powerseraya. Infrastructure, Industrial & Engineering - Keppel Corporation, SembCorp Technology, Chartered Semiconductor, Status ChipPAC. Respectable return to shareholder over last 34 year. Total shareholder return of more than 16% per annum since its in caption 35year ago. 100% owned by ministry of finance of Singapore.

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PRODUCT SPECIFICATIONS:
We make available to you various investment options to meet your personal investment and financial planning needs. With a Certified Investment Counselor to assist you in making your decisions and the convenience of a One-Glance Account Statement, its one way to assure that your money works the hardest for you. Its a O ne-stop shop for Direct Equity, Mutual Funds, Govt. of India Securities, Debentures and other fixed income investment options. A thorough due-diligence process vets all investment options before being offered to our customers, supported by comprehensive research & analysis and regular updates on performance and ongoing analysis of investment options.

Products and services


The products and services offered by Fullerton Securities and Wealth Advisors Limited include equity broking, equity trading, trading products financial planning, insurance, investment products and equity research. Fullerton Securities and Wealth Advisors have partnered with several asset management international and Indian mutual funds companies Following is its partner profile.

Benchmark Mutual Fund Birla Sun Life Mutual Fund DSP Blackrock Mutual Fund Franklin Templeton HDFC Mutual Fund ICICI Prudential Mutual Fund J.P. Morgan Mutual Fund UTI Mutual Fund HSBC Mutual Fund SBI Mutual Fund Religare Mutual Fund

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Reliance Mutual Fund Fidelity Mutual Fund IDFC Mutual Fund Sundaram BNP Paribas Mutual Fund Kotak Mutual Fund Tata Mutual Fund ING Mutual Fund

Fullerton Securities and Wealth Advisors has partnered with ICICI Lombard General Insurance [] to provide non-life insurance for home, vehicle, travel and health.

Company Operations

The company currently has offices in North India and plans to expand its operations further. It has started its operations in Punjab, India. The company also plans to focus on catering to the needs of middle income group in Punjab.

Demat account
Demat account, short term for dematerialized account is a type of banking account which dematerialize the paper-based physical shares. The idea of dematerialized account is to avoid the need to hold physical shares--the shares are virtually being bought and sold through the banking account. This account is popular in India and also the SEBI mandates demat account for share trading above 500 shares. All shares, debentures, bonds are traded in DEMAT format only and one has to have a account with a Depositary participant who deals with this paperless shares-

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Fullerton Advantage

1.Platinum Advantage

2.Gold Advantage

3.Silver Advantage

Fullerton Advantage Account fits you the best!


At Fullerton, we believe in actively listening to you and offering you a no obligation Financial Plan to help you meet all your financial goals. Our unique Fullerton Advantage Account saves you time, through a one-time documentation process, so you are ready for any financial opportunity that arises. What's more, your relationship with us starts on a highly rewarding note. For the first time ever, you get complimentary insurance coverage upto Rs. 5 lacs, automatically with the Fullerton Advantage Account. This account also brings you great savings across your favourite brands in apparel, electronics, health and entertainment! So that while you plan for the future, your current desires are not ignored. What's more, you also get ready-to-use investment, insurance & broking accounts with great savings on account opening fees (savings of up to Rs. 1100 per year!). Take a look at the 4 variants of the Fullerton Advantage Account and simply choose the one that matches your needs best.

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Financial & lifestyle benefits worth over Rs. 69,000!s For a relationship opening fee of Rs. 3,999 only

Financial & lifestyle benefits worth over Rs. 33,000! For a relationship opening fee of Rs. 2,799 only!

Financial & lifestyle benefits worth over Rs. 17,000! For a relationship opening fee of Rs. 999 only.

FULLERTON I RELATIONSHIP MANAGER:


You are just a call away from your FULLERTON Relationship Manager THE TRUSTED ADVISOR for all your financial needs. He will be responsible to maximize your returns and provide you with solutions that are specially customized for you. He will also advise you on how to make the most of FULLERTON services, In short, help you stretch your business dreams. As you consolidate your relationship with us, we will present you with special relationship pricing on the entire range of products, to give you more value for your money. For any further information or clarifications please feel free to get in touch with the undersigned.s
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1.Investment (Delivery)

2. Trading (Speculation)

1) Investment (Delivery)

2) Trading (Speculation)

1) Delivery Margin: 4 times. In this module, you can buy the shares for the Investment. Or for the Long time Position. In this module one great facility is there if you will buy today you can sell that delivered shares next day. But you have to Pay Delivery Brokerage= 0.5%(Per leg). But In- case you clear your position same day then brokerage will be trading (0.10% Per Leg). For Example: You deposited margin Rs. 10,000/- (cash) that you will get 20,000/investment (Means you can take position till 20, 000/-). And as you will sell those shares your Margin will be free for the Next Position / Next Souda. 2) Trading (Intraday): 12 times In this module you Can get limit for the six time of your deposited Margin fund For e.g. In Trading you will Deposit Rs. 10,000 Your limit will get Increase 12 times (10,000*12 = 1,20,000/-) But In trading we Square off the all position at 3:10pm Whatever share price will be at that time.

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ADDITIONAL FACILITIES 1) You can transfer your fund from Investment to Trading Or Trading to Investment. 2) You can see your Contract Note and Bill Online at the End of Day (EOD). 3) In Intra-day you can see your all position and youre pending order also. 4) You can see your all history from beginning till date as per Trade/Date/Symbol. 5) Third thing you can see your overall DP position on trading engine. 6) You can do short sale also over there in Trading A/c.

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Chapter: -3

About Investment

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About Investment
Investment is wisely important part of financial securities one tries to money to investment early as possible so that money will grow accordingly her life time Choosing a wise investment often is very Crucial because a balance is require to be maintained between risk and return involvement . For examples, many people invest in private firms which very offer very high interests rate but they may vanish after some time loosing his invested money

Feature of Investment

1. Safety of Principle: Safety of Principle is the one of most important feature of the investment that means we should trying to safe our investment capital through positive balance between the Risk and Investment.

2. Adequate Liquidity and Collateral Value: Adequate Liquidity means the investment should be liquid form that means the current capital investment in the liquid assets so that we easily arrange the cash as per our cash requirement.

3. Stability of Income: Stability in income means the stability of income as form of the return invested in the investment assest by the investors. The income occur in the regular basis and the time in which generate income is much be very long.

4. Capital Growth: Capital Growth means the increase the principle amount of the capital and the capital appreciate of the income and capital of the investment of the capital.

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5. Tax benefit: Tax benefit means the amount invested in the tax benefit security so that we can save the tax saving. There are several instrument available in the market so that we can make the save of the tax.

6. Purchasing Power Stability: Purchasing power stability means the analysis of the purchase power of man and increase the purchase power of the infesters so that the man can investment his capital and money and increase the living of standard.

7. Increase the Standard of Living : Increase the Standard of Living means the increase the purchase power of the investor and earn more return of his invested amount of the capital which is invested by the investors and so that the purchase power of the investors his increase and ultimate the increase of the standard of living.

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Risk Associated With Investment

1. Business and Financial Risk: Business risk is the type of risk in Business risk is that portion of the unsystematic risk caused by the operating environment of the business. Business risk arise from the inability of a firm to maintain its competitive edge and the growth or stability of t he earning. Variation that occurs in the operating environment is reflected on the operating income and expected dividends. The variation in the expressed operating income indicated the business risk. 2. Interest Rate Risk: interest rate risk is the variation in the single period rates of return caused by the fluctuations in the market interest rate . Most commonly interest rate risk affects the price of bonds, debentures and stock. The fluctuations in the interest rates are caused by the changed by the changes in the government monetary policy and the changes that occur in the interest rates of treasury bills and the government bonds. 3. Social and Regulatory Risk: Social and regulatory risk is the risk occur in the changes of the changes in the social environment of the public environment as well as the regulatory policy changes and the commitment in the regulatory policy means the which policy by the Indian market regulate by the various policy and the plans which announced by the security and exchange board of India and the government and the Reserve bank of India. 4. Purchasing Power Risk. Variations in the returns are caused also by the loss of purchasing power of currency. Inflation is the reason behind the loss of purchasing power. The level of inflation proceeds faster than the increase in capital value. Purchasing power risk is the probable loss in the purchasing power of the returns to be received.
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Topic Undertaken

Chapter: -4

About Project

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About Project

Share market (Share trading & D mat account)

Mutual funds

Insurance

1. Mutual funds growth and insurance growth depends on share market growth. If sensex get good position in share market then u get more profit in mutual funds and insurance. 2. Share market have two types of index:

First one is Sensex Second one is Nifty

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Mutual Funds

A mutual fund is simply a financial intermediary that allows a group of investors to pool their money together with a predetermined investment objective. The mutual fund will have a fund manager who is responsible for investing the pooled money into specific securities (usually stocks or bonds). When we invest in a mutual fund, we are buying shares (or portions) of the mutual fund and become a shareholder of the fund.

Mutual funds are one of the best investments ever created because they are very cost efficient and very easy to invest in (we don't have to figure out which stocks or bonds to buy).Pooling money together in a mutual fund, investors can purchase stocks or bonds with much lower trading costs than if they tried to do it on their own. But the biggest advantage to mutual funds is diversification.

KEY FEATURES (Importance) OF MUTUAL FUNDS:


Professionally managed as it is managed by experts who decide on behalf of shareholders on investment strategy. They had an extensive knowledge of the market conditions and financial performance of individual companies and specific securities. Diversification is possible since a diversified portfolio helps reduce risk by offsetting losses from some securities with gains in others. Variety of funds having different investment objectives, from conservative to aggressive, and investing in a wide range of securities.

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THE STRUCTURE OF A MUTUAL FUND:

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TYPES
Diversification is the idea of spreading out the money across many different types of investments. When one investment is down another might be up. Choosing to diversify the investment holdings reduces the risk tremendously. The most basic level of diversification is to buy multiple stocks rather than just one stock. Mutual funds are set up to buy many stocks (even hundreds or thousands). Beyond that, we can diversify even more by purchasing different kinds of stocks, then adding bonds, then international, and so on. It could take weeks to buy all these investments, but if we purchase few mutual funds we could do it in a few hours because mutual funds automatically diversify in a predetermined category of investments (i.e. growth companies, low-grade corporate bonds, international small companies).The three major typesof mutual funds are as under

1.Money market funds

2.Bond funds
3.Stocks funds

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1. Money Market Funds


These funds are a great place to park our money. Whether we're storing money for emergencies, saving for the short-term, or looking for a place to store cash from the sale of an investment, money market funds are a safe place to invest. These funds invest in short-term debt instruments and typically produce interest rates that double what a bank can offer in a checking account or savings account and rival the returns of a CD (Certificate of Deposit).

2.Bond Funds
Bond funds carry more risk than money market funds are often used to produce income (useful in retirement) or to help stabilize a portfolio (diversification). The primary types of bond funds are: Municipal Bond Funds -uses tax-exempt bonds issued by state and local governments (these funds are non-taxable). Corporate Bond Funds -uses the debt obligations of corporations. Mortgage-Backed Securities Funds - uses securities representing residential mortgages.

Another way bond funds are often classified is by maturity, or the date the borrower (whether it be the bank, the government, a corporation or an individual) must pay back the money borrowed. Using this classification bonds are often called short-term bonds, intermediate-term bonds, or long-term bonds.

3.Stock Funds
Stocks funds are considered riskier than bond funds (although certain bond funds can be very risky) and are used for growing your money. Money market funds and bond funds typically provide returns just a percentage or two above inflation, but stock funds should do much better over long periods of time.

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ADVANTAGES

It seems strange to compare mutual funds to stocks since mutual funds are primarily composed of stocks, but it is important to distinguish the two because there are some notable advantages to using mutual funds.

1. Get Focused
I will admit that investing in individual stocks can be fun because each company has a unique story. However, it is important for people to focus on making money. Investing isn't a game. Your financial future depends on where you put you hard earned dollars and it shouldn't be taken lightly.

2. Diversification
There is no greater advantage to using mutual funds than diversification. Do you honestly believe wealthy investors purchase just a couple of stocks? Of course not! If they are not using mutual funds (many do), than they are purchasing a large number of stocks. Smart investors diversify because it greatly reduces risk without sacrificing returns.

3. Professional Management
By purchasing mutual funds, you are essentially hiring a professional manager at an especially inexpensive price. It would be a bit cocky to think that you know more than mutual fund manager.

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These managers have been around the industry for a long time and have the academic credentials to back it up. Saying you could outperform a mutual fund manager is similar to a football fan sitting on their couch saying "I could have made that catch" -possible, but not likely. Even if some of us are better at picking stocks than a professional and their support staff, most of us would not want to spend the amount of time it takes to watch, research and trade the market on a daily basis.

4. Efficiency
By pooling investors' monies together, mutual fund companies can take advantage of economies of scale. With large sums of money to invest, they often trade commissionfree and have personal contacts at the brokerage firms.

5. Easy of Use
Can you imagine keeping track of a portfolio consisting of hundreds of stocks? The bookkeeping duties involved with stocks are much more complicated than owning a mutual fund. If you are doing your own taxes, or are short on time, this can be a big deal.

6. Liquidity
If you find yourself in need of money in a short amount of time, mutual funds are highly liquid. Simply put in your order during the day and when the market closes a check will be sent to you or you can have it wired to a bank account. Stocks can be much more difficult depending on what kinds of stocks you are invested in. CD's offer no liquidity (not without a hefty fee) and bonds can be difficult, too. Some mutual funds also carry check writing privileges, which means you can actually write checks from the account, similar to your checking account at the bank.

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7. Cost
Mutual funds are excellent for the new investors because you can invest small amounts of money and you can invest at regular intervals with no trading costs. Stock investing, however, carries high transaction fees making it difficult for the small investor to make money. If an investor wanted to put in $100 a month into stocks and the broker charged $15 per transaction, their investment is automatically down 15 percent every time they invest. That is not a good way to start off! Wealthy stock investors get special treatment from brokers and wealthy bank account holders get special treatment from the banks, but mutual funds are non-discriminatory. It doesn't matter whether you have $50 or $500,000; you are getting the exact same manager, the same account access and the same investment.

8. Risk
In general, mutual funds carry much lower risk than stocks. This is primarily due to diversification (as mentioned above). Certain mutual funds can be riskier than individual stocks, but you have to go out of your way to find them. With stocks, one worry is that the company you are investing in goes bankrupt. With mutual funds, that chance is next to nil.

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Life Insurance

Along with your savings and investment strategy, life insurance should be part of your long-term financial planning.

You may not like to think about it, but your death can be costly to your loved ones. At the very least, there will be funeral and burial costs. There may also be estate taxes and outstanding debts to pay, such as medical expenses not covered by health insurance. f you have dependents, they will have to cope with these costs while no longer having your income to rely on. The proceeds from a life insurance policy can be of tremendous value at this time. It will provide economic assistance to your family so they can pay off the mortgage, college tuition and other ongoing expenses and maintain their current lifestyle.

There are many choices when it comes to life insurance and over 1,500 insurance companies to choose from, so it is important to work with a knowledgeable insurance agent or company representative.

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Many financial experts consider life insurance to be the cornerstone of sound financial planning. It is generally a cost-effective way to provide for your loved ones after you are gone. It can be an important tool in the following ways:

1.Income replacement

2.Pay outstanding debt & long term obligations

3.Estate planning

4.Charitable contribution

1. Income replacement The key economic asset for most people is their ability to earn a living. If you have dependents, then you need to consider what would happen to them if they no longer have your income to rely on. Proceeds from a life insurance policy can help supplement retirement income. This can be especially useful if the benefits of your surviving spouse or domestic partner will be reduced after your death.

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2. Pay outstanding debts and long-term obligations

Consider life insurance so that your loved ones have the money to offset burial costs, credit card debts and medical expenses not covered by health insurance. In addition, life insurance can be used to pay off the mortgage, supplement retirement savings and help pay college tuition. 3. Estate planning

the proceeds of a life insurance policy can be structured to pay estate taxes so that your heirs will not have to liquidate other assets. 4. Charitable contributions

If you have a favorite charity, you can designate some of the proceeds from your life insurance to go to this organization.

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While there a many different types of life insurance policies, they generally fall into two categories term and permanent.

1.Term

2.Permanent

1. Term
Term Insurance is the simplest form of life insurance. It provides financial protection for a specific time, usually from one to 30 years. These policies are relatively inexpensive and are well suited for goals, such as insurance protection during the child-raising years or while paying off a mortgage. They provide a death benefit, but do not offer cash savings.

Purchasing term insurance is like renting a home. It is a short-term solution. Monthly costs are usually lower, but you will not be building equity. Just as many people rent (while saving to buy a home), individuals who need insurance protection now, but have limited resources, may purchase term coverage and then switch to permanent protection. Others may view term insurance as a costeffective way to protect their family and still have money to put into other investments.

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2. Permanent

Permanent insurance (such as universal life, variable universal life and whole life) provides long-term financial protection. These policies include both a death benefit and, in some cases, cash savings. Because of the savings element, premiums tend to be higher. This type of insurance is good for long-range financial goals.

Purchasing permanent insurance is like buying a home instead of renting. You are taking care of long-term housing needs with a long-term solution. Your monthly costs may be higher than if you rent, but your payments will build equity over time. If you purchase permanent insurance, your premiums will pay a death benefit and may also build cash value that can be accessed in the future.

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When to consider term insurance?

If you need life insurance for a specific period of time, term insurance should be considered. It provides insurance protection from one to 30 years and is generally the least expensive form of life insurance. If you die during the term of the policy, your beneficiary will be paid the amount of money specified in the policy. If you are still alive at the end of the term, coverage stops unless the policy is renewed. Unlike permanent insurance, you will not build equity in the form of cash savings.

Term insurance can be a useful financial tool for: Those who need a large amount of life insurance, but have a limited budget, such as a young couple, with children. Covering debts that will disappear in time, such as a mortgage or car loan. Business owners who want to cover the life of a key employee for a specific number of years. Keep in mind that premiums are lowest when you are young and increase upon renewal as you age. Some term insurance policies can be renewed when the policy ends, but the premium will generally increase. Many policies require a medical examination at renewal to qualify for the lowest rates. Before deciding on a policy from a specific company, find out what their requirements are. Also, see if you would be able to convert the term policy to a permanent policy later

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What are the different types of term insurance policies?

2.Convertible term 1.Renewable term 3.Level term

Term Insurance policies

1. Renewable Term Insurance


This policy allows you to renew coverage at the end of the term without having to submit medical information. The company renews your policy even if your health has deteriorated. However, the premium rate will usually rise with each renewal.

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2. Convertible Term Insurance


You can convert your term coverage into a permanent policy without providing evidence of insurability (usually a medical exam). Premiums for convertible policies are usually higher than for nonconvertible policies. Once converted, the premiums for the permanent coverage will be higher than those you are currently paying for the term policy for the same death benefit. However, the premiums for the permanent policy will now remain the same while the term premiums will continue to rise on renewal.

3. Level Term Insurance


These policies provide a fixed premium for a certain number of years, usually 10 or 20 years, while the death benefit remains unchanged. The advantage is

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Indian Stock Market Overview

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd (NSE) are the two primary exchanges in India. In India, in addition, there are 22 Regional Stock Exchange. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80 percent of the equity volume traded in India.

The average daily turnover at the exchanges has increased from Rs 851 crore in 199798 to Rs 1,284 crore in 1998-99 and further to Rs 2,273 crore in 1999-2000 (AprilAugust 1999). NSE has around 1500 shares listed with a total market capitalization of around Rs9, 21,500 crore (Rs 9215-bln). The BSE has over 6000 stocks listed and has a market capitalization of around Rs 9,68,000 crore (Rs 9680-bln). Both exchanges have a different settlement cycle, which allows investors to shift their positions on the bourses.

The primary index of BSE is BSE Sensex comprising 30 stocks. NSE has the S&P NSE50 Index (Nifty), which consist of fifty stocks. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE on Line Trading) and NEAT (National Exchange Automated Trading) System.

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It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. The scrips traded on the BSE have been classified into A, B1, B2, C, F, and Z groups. The A group shares represent those, which are in the carry forward system (Badla). The F group represents the debt market(fixed income securities) segments. The Z group scrips are the blacklisted companies. The C group covers the odd lot securities in A, B1 & B2 groups and right renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository participants, Mutual Funds, FII and other participants in Indian secondary and primary market is the Securities and Exchange Board of India (SEBI) Ltd.

Working of the stock Market


A person desirous of buying/selling shares in the market has to first place his order with a broker. When the buy order of the shares is communicated to the broker he routes the order through his system to the exchange. The order stays in the queue exchanges systems and gets executed when the order logs on to the system within buy limit that has been specified. The shares purchased will be sent to the purchase by the broker either in physical or demat format.

Rolling Settlement Cycle


In a rolling settlement, each trading day is considered as a trading period and trades executed during the day are settled based on the net obligations for the day. At NSE and BSE, trades in rolling settlement are settled on a T+2 basis i.e. on the 2 nd working day. Typically trades taking place on the Monday are settled on the Wednesday, Tuesdays trades settled on Thursday and so on.

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Primary Markets
Securities available for the first time are offered through the primary securities markets. The issuer may be a brand-new company or one that has been in business for many, many years, like that of MARUTI. The securities offered may be a new type for the issuer or additional amounts of a security used frequently in past. The key is that these securities absorb new funds for the coffers of the issuer.

Secondary Markets
Once investors have purchased new issues, they change hands in the secondary markets. There are actually two broad segments of the secondary markets the organized exchanges and the over-the-customer (OTC) market. The primary middlemen in the secondary market are brokers and dealers. Broker act as an agent while dealer as a principal in a transaction. Organized stages are physical market place where the agent of buyers and sellers operate through the auction process.

Depository
The organization responsible to maintain investors securities in the electronic from is called the depository. In other words, a depository can therefore be conceived of as a Bank for securities. In India there are two such organizations viz. NSDL and CDSL.The depository concept is similar to the banking system with the expectation that bank handle funds whereas a depository handles securities of the investors. An investor wishing to utilize the services offered by a depository has to open an account with the depository through a depository participant. Depository participant: the market intermediaries through whom the depository services can be availed by the investors are called a Depository Participant (DP).
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Indian online share trading


Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them, brokers have taken their trading rooms to the Internet known as online brokers, they allow you to buy and sell shares via Internet. There are 2 types of online trading service:

1.Discount brokers
2.Full service online

1. Discount brokers
Discount online brokers allow you to trade via Internet at reduced rates. Some provide quality research, other dont.

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2. Full service online


Full service online brokerage is linked to existing brokerages. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. Brokerage rates here are higher. 5Paisa.com, ICICIDirect.com, IFullerton.com, Sharekhan.com, Geojit securities.com, HDFCsec.com, Tatatdw.com, Kotakstreet.com are some of the online broking sites in India.

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Factors investors keep in mind while selecting online brokers in India

1. Brokerage cost
It is important to weigh up the subscription and trading costs charged by an online broker against benefits offered by the site. All online brokers display their charges on their sites. Some make sure you find the charges easily, while with others you will have to search a bit.

2. Security
Please make sure site has 128-bit encryption to ensure safety of transaction online. You normally get a secured Login id and password. It is always advisable to frequently change trading password. Ideally online trading site should be fully integrated. The greater the backward integration, the better it is for the customer. Ideally broking account, Demat account and bank account should be linked electronically.

3. Rate refresh
Rate refresh has to be real-time with no time lag. The speed and reliability comes with huge investment in technology. It is always advisable to check rates of online broking sites with BSE/ NSE terminal rates.

4. Speed of execution
System has to be fast and reliable that does just one job - executes your trades. The last thing you need is a site that is heavily congested with the users who are downloading heavy jpeg graphs or pulling the latest story why market is moving.

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The site should be one click wonder where squaring off all your positions or canceling all your pending orders takes one click and a confirmation of action.

5. Trading Exposure
For trading, all sites provide 4 times buy and sell limit against margin money put in by customer. For delivery of shares, buying limit is equal to margin money put in by customer. Couple of sites also provides margin funding for buying of shares.

6. Free trial period


Site should allow users free trial period to familiarize yourself with system before you decide to become trading member of the site.

7. Intraday chart/ historical chart


The site should provide intraday chart tick-by-tick time and price data / historical chart for technical analysis by investors of particular scrip. Lot of people trade based on charting packages. Before you can trade, you need to open an account and register as a trader as with online broking site. This involves filling up trading account form, Demat account form and for faster transfer of money- Internet enabled bank account. Please read terms and condition of each site before commencing to deal with them. As per SEBI rule, Photo id proof and current address proof is a must for opening trading account. Online share dealing on the Internet is now a way of life for thousands of investors. 80% of South Korea and 30%-40% US trade are executed online. If you want to deal in shares, thereto deal in shares, there is no easier way.

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Sensex and Nifty

Bombay Stock Exchange


National Stock Exchange

Sensex

Nifty

Re: What is Sensex? What is Nifty? Difference between these two Answer SENSEX IS THE INDEX OF BSE. AND NIFTY IS # 2 THE INDEX OF NSE. BOTH WILL SHOW DAILY TRADING MARKS

BSE means Bombay Stock Exchange and NSE means National Stock Exchange Sensex is index of BSE and Nifty is index of NSE Sensex comprise 30 top listed ... BSE=BOMBAY STOCK EXCHANGE NSE=NATIONAL STOCK NIFTY=The Standard & Poor's CRISIL NSE Index 50 or S&P CNX Nifty nicknamed Nifty 50 or simply Nifty, is the leading index for large companies on the National Stock Exchange of India. The Nifty is a well diversified 50 stock index accounting for 21 sectors of the economy. It is used for a variety of purposes such as benchmarking fund portfolios, index based derivatives and index funds. SEBI is securities and exchange board of India the regulatory authority for stock exchanges. It regulates the stock exchanges operation just like RBI regulates banks.

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Sensex is the Bombay stock exchange index comprising of 30 top shares from various industries and movement of the same shows the trend of the stock market whether up or down. The counterpart of Sensex in national stock exchange is nifty which comprises of 50 stocks. The composition of the sensex and nifty changes from time to time.

Sensex and Nifty are the two important indices that track the Indian equity market. There are however many differences in their construction and behavior. Investors must choose one between the two to benchmark their portfolios. It is sometimes seen that these indices move with a low correlation to each other, that is to say that they are not moving together.

An index is used to give information about the price movements of products in the financial, Commodities or any other market. A stock index is created to provide investors with information regarding the average share price in the stock market.

Generally the stock price of any company is vulnerable to three types of news:

Industry specific 1.Company specific Economy specific

Stock price

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Functions of an index:
The main objective is to give all market participants an indicator of the general movement of the stock.

The primary function of a stock index is to serve as a barometer of the equity market. The ups and down in the index represents the movement of the equity market. Investors can have a clear picture on equity market.

Secondly, stock market indices are lead indicators of the performance of the overall economy. Similarly, sectoral index serves as a lead indicator of the performance of that particular sector. Perhaps, the most important use of an equity market index is as a benchmark for a portfolio of stocks. The systematic risk of ones portfolio can also be measured by comparing it to the index.

Finally, indices are useful in modern financial applications of derivatives. Indices serve as the underlying for Future & Options products. In the Indian market, both Sensex and Nifty are underlying for Futures and Options contracts.

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Trading are two types:-

2. Online

1.Margin

Trading

1. Margin Trading
Margin Trading is nothing but borrowing money to invest in stocks, Here the investor borrows money from his/her broker to invest in stocks through the same broker. The margin here is the money actually borrowed from the broker.

The margin loan can be up to 50% of the total amount invested. This effectively means that you can invest in shares worth Rs 100 by borrowing Rs 50 from your broker. This is called buying shares on a 50% margin. If the value of the shares goes down, The investor has to pay a maintenance margin to bring the margin up to 40% of the market value of the shares.

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This margin is paid when the broker makes a margin call to the investor, and investor has to pay the difference between current margin and maintenance margin to take it to 40%. If the margin falls below 30%, the broker has the discretion of liquidating the clients holdings and thus recovering the loan advanced.

Risks in Margin Trading:


You can lose more money that you have invested You may have to deposit additional cash or securities in your account on short notice to cover market losses; You may be forced to sell some or all your securities when falling stock prices reduce the value of your securities Your brokerage firm may sell some or all of your securities without consulting you to pay off the loan it made to you.

Benefits of Margin Trading:


I. The main benefit of Margin Trading for the investors is that it serves as an avenue for the investor who wants to buy more shares than the cash available. II. The investor leverages the transaction and aim to make more money on the investment than the interest payable on the margin loan. III. It can be very effective tool in the hands of the experienced and heavy trades, who can invest up to double his investible sum in the hope to earn high profits.

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IV. Trading on Margin improves liquidity in the market. With lesser amounts of cash with investors, they can assume higher risk and can invest in higher value of stocks. V. The Official and structured market for Margin Trading will most likely lead to an expansion of day trading activity in the market. Day Trading provides the market needed liquidity to the equity market.

2.Online Trading
Investors can have complete control of their stock investing actions, now that they have the convenience of buying and selling shares on the NSE online and in real time. Each individual has access to the latest information and tools to analyse any stock investment decision. Plus the power to execute the sale or purchase right before them on their personal computer screen.

Advantages of online trading:


The convenience of desktop investment-trade from anywhere at any time. Not just online but real time-from placing an order to having it executed-in a few seconds. Continuous feedback of all transactions orders and their status. three level security via Firewalls, data encryption using Secure Socket Layer (SSI) technology, User IDs and Passwords i.e your personal information remains for your eyes only. Online access to a wealth of live information that can facilitate better investment decisions.

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Corporate Offer

Sno 1 2 3

Parameters Facilities A/c Opening charges Annual Maintenance charges

Competitors offer Only offline or online Rs 250+ or 750 Rs 250+

India bulls Offer Both Rs 999/Rs 30/-

4 5 6 7 8 9

Brokerage-Intraday Delivery Min Charges Margin-Intraday Delivery Equity analysis

0.15% 0.75% Rs 10 to Rs 25 Generally 6 to 10 times No carry forward Do not have

0.05s(negotiable) 0.50(negotiable) 1 Paisa 8 times 4 times Updated analysis of 200 companies.

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Technical charts

Do not provide

Provided on trade terminal

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Transparency

Not so transparency

Everything provided online

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Competitive Analysis:

Parameters
Opening fee

Icicidirect

Investsmart

5paisa

Omkotak

Share khan

Trade Demat Brokerage (%) Delivery Square Off Interface Banking Demat

Rs 750 Nil

Rs 670 270

Rs 425 Nil

Rs 500 Nil

Rs 500 Nil

0.75 0.15

0.75 0.25

0.25 0.05

0.25 0.10

0.25 0.10

Icici Icici

Hdfc IL&FS

Hdfc

Citibank*

Hdfc** SSkI

IIT corp Kotak securities

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Chapter: -5

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. Methods and techniques are often used synonymously in research literature. Research methodology is what must be done, how it will be done, what data will be needed, what data gathering will be employed, how sources of data will be selected and how the data will be analyzed and conclusions reached. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.

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Objectives of the study:


Objective of this study is to find out Fullerton Securities services for, Demat account, Equity market, and Derivative market. Project is sub-divided into the following objectives: To find the competition of equity market especially in NSE trading and bring out the awareness level of the investors who are trading with National Stock Exchange. To find the advantages of the Demat account and charges by various depository participants. To study the trading procedure of Fullerton Securities and comparison of the broking firms. To find the cost saving analysis on the brokerage charges by the Fullerton Securities on the share and derivative trading with the other broking firms. Positioning of Fullerton in Jaipur. Suggestions and perceptions about Fullerton.

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IMPORTANCE OF THE RESEARCH


Significance of research and research leads to invention. highlight the importance of the research. (1) Research facilitates logical or scientific thinking process which leads towards flow less strategy formulation. (2) It facilitates identification of trends which ultimately responsible in marketing opportunities. (3) (4) Decision making becomes easier for well researched phenomenon. Research is important in solving various operational and planning problems of business and industry. (5) It helps understanding perception of the employes about the training and accordingly designs the training process. Following facts

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Major Data Collection methods

I. Secondary Research a) Internal secondary data Data from the company itself which the company already has. Data from the magazines and news papers,

b) External secondary data

II. Survey Research a)Telephone interviews Collection of information respondents via telephone from

b) Mail interviews

Collection of information from respondents via mail or similar techniques Collection of information in a face-to-face situation. Personal interviews in the respondents home or office Personal interviews in a central location, generally a shopping mall

c) Personal interviews

Home interviews Intercept interviews

III. Field experiments

Manipulation of the independent variable(s) in a natural situation.

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Universe

ALL TYPE OF INVESTORS Investor is a person who invests money to earn profit or interest on the investment, it can in the form of deposits, lending in the form of loans or investing.

Population

ALL INVESTORS DEALING IN SHARE MARKET (PRIMARY\SECONDARY) OR DERIVATIVES Securities available for the first time are offered through the primary securities markets. The issuer may be a brand-new company or one that has been in business for long time, like that of maruti. The securities offered may be a new type for the issuer or additional amounts of a security used frequently in past. The key is that these securities absorb

Information Source:
Investors from Various firms, Relationship managers, Internet, magazines, Brokers & Sub-brokers in Jaipur, Telecalling references generated from respondents interviewed.

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Sample size

BROKERS AND SUB BROKERS IN JAIPUR Share brokers and sub-brokers (including on-line line & off-line brokers) On-line broking firms: Kotakstreet.com, 5Paisa.com, ICICI Direct.com, Sharekhan. Off-line broking firms: Anand Rathi, H.C.Jain & Co., Hem Securities, Eureka Securities, Alankit Assignments and others.

SHARE TRADERS 500 share investors dealing in either primary or secondary market.

Sampling
Simple random sampling technique used to get an unbiased overview.

Data Type Data Collection Technique Data Collection Tools

Primary Data And Secondary Data Personal Interview Schedule, Journals, IFullerton.com Other books and websites

Analysis of data:
Data analysis is done with the help of bar charts; pie charts, tables and certain mathematical tools are also applied to derive the results.
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TYPES OF RESEARCH

There are many types of the research like descriptive, analytical, basic, applied, qualitative, quantitative, and conceptual. I have chosen the field of Anchor Mall, Fullerton Securities.

Descriptive Research:
In this type of research I have collected data by observation, by mailing to the companies or to the key decision maker, by going to the company with the appointment with the key decision maker and ask employees about training produres in the Fullerton Securities.

Analytical Research:
I also have collected data from already available information. I got the information from the newspapers with the help of that information (phone no.) I used to take appointment with the concerned person and. In this research correlation technique is used to analyze the data.

Basic or Pure Research:


Visiting to the company to company I have got many people who are not satisfied with the services of .This enhance my ability of dealing with the people and make them satisfied.

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Applied Research:
The research which has immediate commercial potential is called applied research. Applied research can further be classified as problem oriented and problem solving research.

Problem Oriented Research


During the research I have met with many people who are having many problems regarding the connections, poor network, poor services and many other problems. Most of the customers are saying about the document procedure they have big problem with the collection of the formalities so that makes the satisfaction level of the customers down.

Problem solving Research


Fullerton Securities is facing the main problem about the charge of broking because there is no collection centre near by the area which I have visited that is why the company is not getting good business from the particular area.

Quantitative Research:
I have visited about 350 companies and I have got different result from them 80% of the people listened to me, 20% of the people did not listen me, the sales results were very low.

Conceptual Research:
Many of the people want to pay the bill at the place which should be near to them and safe also

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Swot Analysis of The Fullerton


Swot Analysis Means the Analysis of the Particular Topic in the Four Following Basis There Is the Swot Analysis Means The:-

1.strength

2.Weakness

3.Opportunities

4. Threats

1. Strength :

Strength Means The Strength Of the Company That is the Fullerton is the most famous and biggest company of the share broking company in India there is the lot of the branch and the online share company brooking in the all those particular branch . In Indian share market is the fastest growth market of the world there is the 95 branch in the Indian share market.

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1. Trading via Branch network, telephones and internet. You can place orders after market hours also. 2. Buy today sell tomorrow facility that other company is not providing. 3. Personal relationship with the client. 4. Exposure of 12 Times on intraday trading and 4 Times delivery 5. Insurance of customer through Birla insurance.

2. Weakness:
Weakness is the most week part of the company in the company so that is not right by the company in the Indian share market the very limitation and that is the two of the weakness are controllable and uncontrollable. There are the limitations and weaknesses of the Fullerton are as follows.

1. Finding cannot be generalized all over India. 2. The research undertaken is strictly within the time frame of 15 may till 30 June 2006 3. Several Branches are closed in India in last few months. 4. Several suggestions could not be included in the report because more of research works are required for them. 5. The finding of the research are directly in accordance with above mentioned time

period and are directly proportional to market condition.

3. Opportunities :
opportunities are the most findable part of the new market by the company the opportunities of the share markets are the may are in the India and the world wide so the opportunities of the Indian stock market in the India bulls are as follows.

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1. Opportunities are lots of hare in the India of the share market are here because the Indian stock markets tremendous growth in the last few years.

2. share market is the most famous in the among the people because everyone of the people wants to investment so that he get receive more return.

3. in will introduce in the several medium and small city so that everyone can investment in these sharebroaking company.

4. Threats

Threats means the opportunists will lost by the company the recent few issues in the Indian market is that it is highly crisis of the world wide economy because in the last months the world economy is the highly facing the recession so that in presents the company was closed the many branch in throughout the country . And the banking operation are also included in this point .

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LEARNING

Doing a project in FULLERTON SECURITIES in JAIPUR city, was a great opportunity to practically understand and experiencing the finance & marketing field. I express my deep sense of gratitude to FULLERTON SECURITIES for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of share and securities. As FULLERTON SECURITIES is a securities company the project was totally a finance project hence it helped me to practically understand the knowledge of share and securities. The company helped to understand various financial products.. The company also helped me to understand every step of their competitors in the market. The company also helped me to understanding how performs dealing in shares and trading. During the survey it is observed that what are the real problems faced by the customer. Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of securities. During the survey I came to know the real competition between the major players of Securities Company. It helped me to understand the future of securities company with its opportunities and threats.

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Limitations:
Findings cannot be generalized all over India The research undertaken is strictly within the time frame of 15 May till 30 June 2004 Several suggestions could not be included in the report because more of research works are required for them. The findings of the research are directly in accordance with above mentioned time period and are directly proportional to market conditions The result is just an instantaneous view of the equity market scenario. Although every care has been taken to make sure that the research is accurate to the highest degree of significance but still a slight possibility of errors cannot be ruled out.

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Conclusion

Over all Fullerton is providing better deal to investors in Jaipur city and the products of Fullerton are updated, monthly wise for customers convenience. There are no hidden costs charged from investors till today.

The Turnover of the company is high (40 crore) and acted as one of the largest retail financing company (33% market share) and the company is providing convenience of buying and selling shares on NSE online.

This report that follows, analyzes all the sides of the issue and takes a more objective approach to one of the most important decisions many people make during their life time how to invest their money appropriately, and build up the funds they will depend on it when they retire and those funds are also used to build wealth across time. On the basis of the analysis of data collected, it has been found that investor preferred to invest in mutual funds mainly because of good return, high liquidity, tax benefit and maintaining a growth in their wealth.

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Suggestions
The Project was an interesting one and was a grand success as the objective of the study was rightly achieved. Complete work was done under proper guidance and instructions. It is suggested that more in-depth study can be done if the guide suggest, it can hence help the Company as well as the Trainees.

Interest rate on Funds Provided to investors on margin trading have reduced

to be

From the survey conducted, I found that interest rate on funds provided to investors is more than other competitive firms. so company should take care of this issue and try to have solution on this aspect which I felt more important. Brokerage rate on trading have to be reduced. Even this one of the major factor that has to be taken care of, because competitors are providing lesser brokerage both Intraday and Delivery trading which satisfies customer who are investing and trading frequently. Tapping the high income groups Company should focus on High-income groups and Level to be maintained. They can better profit to the company and can increase the turnover of the company.

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ANNEXURE

Name: Designation: Company: Date:

1. Do you have D-MAT account? (a) Yes (b) No

2. If not, are you interested in TRADING? (a) Yes (b) No

3. Are you aware of the Fullerton Securities? (a) Yes ( b) No

If yes, then in which scheme of Fullerton Securities have you invested? (a) (b). (c)...

4. Are you satisfied with the services being offered by the company? (a) Yes (b) No

5. Any suggestions would you like to give for improvement? (a). (b).

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Question About Investment 1. What is the Beta Factor? 2. What is the Buy Back Share? 3. What is The Security Pricing? 4. What is the portfolio and how it is Management? 5. What is the Demet? 6. How can find that the security is risk? 7. Why we open a Demit Account? 8. What is the Portfolio? 9. What is the Fullerton Future? 10.What is the Right Issue?

11. What is the Short Selling? 12. What is the spot Market?

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BIBLIOGRAPHY
BOOKS PREFFERED:
Marketing Management- Philip Kotler Marketing Management- Rajan Saxena

NEWS PAPERS:
THE ECONOMIC TIMES THE TIMES OF INDI

WEBSITES:

www.google.com www.altavista.com http://www.fullertonsecurities.co.in


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