LOGO GUIDELINES

PRIMARY LOGO
The Minh Phuoc logo is an important visual asset that symbolizes who we are, what we value and what we can offer to the customers. It also helps differentiate the pharmacy from the competitors. Our logo consists of two elements - the Minh Phuoc symbol and the Minh Phuoc wordmark. The Minh Phuoc symbol is a combination of the pill and the medical sign, which is simple yet powerful and memorable. The pills round shape brings a feeling of safety, security and trust to the viewers. The logos blue color represents confidence, intelligence, stability and sincerity. Blue has a much more calming effect on patients than other colors, and it is believed to help restore peoples health.

LOGO VARIATIONS
1. LOGO WITH SLOGAN
In alternate version, the logo also includes our slogan - Protect your health.

2. COMPACT LOGO
In some instances the full logo cannot be shown due to space limitations (website favicon), the compact version can be used.

LOGO VARIATIONS
3. REVERSED LOGO
When the backgrounds color reduces the logos legibility (i.e.: background is blue), use the reversed logo.

LOGO VARIATIONS
4. BLACK LOGO
When full colour reproduction is not available, use the black logo.

LOGO VARIATIONS
5. WHITE LOGO
When full colour reproduction is not available and the background is too dark to see the black logo, use the white logo.

CLEAR SPACE
The logo should always be surrounded with a minimum clear space to maintain the logos legibility and impact. No text or graphic elements should be positioned inside the clear space. The minimum clear space for our logo is equal to the width of four i in the wordmark. The clear space should be proportionally maintained as the logo is changed in size.

width i x4

width i x 4

width i x 4

width i x4

CLEAR SPACE
The minimum clear space for our compact logo is equal to the width of two i in the proportionally scaled wordmark.
width i x2 width i x2

width i x2

width i x2

The minimum clear space for our logo including the slogan is also equal to the width of four i in the wordmark.

width i x4

width i x 4

width i x 4

width i x4

MINIMUM SIZE
To ensure legibility and visual impact, the logo should never be smaller than the minimum size specified here. The minimum size is determined by the width of the logo. In print, the minimum size is 25 mm for the primary logo/ 32 mm for the logo with slogan. In on-screen uses, the minimum size is 100 pixels for the primary logo, 120 pixels for the logo with slogan and 25 pixels for the compact logo.
25 pixels 25 mm

32 mm

100 pixels

120 pixels

LOGO MISUSE
To ensure the logos integrity and effectiveness, dont alter it in any circumstances. Always use the logo as it was created. Here are some possible miuses of the logo.

Dont change the color of the logo

Dont stretch the logo in any way.

Dont remove the pill symbol from the wordmark.

Dont change the position of the logos elements.

Dont recreate the wordmark in another typeface.

Dont outline the logo.

LOGO MISUSE
Always think about the logos legibility when place it on a background. If the logo is hard to see, consider using another logo version or change the background.

SINCE 2000
Dont add drop shadows or any other effects to the logo. Dont add any descriptions or straplines to the logo. Dont rotate the logo.

Dont use the logo in a box or other shape.

Dont place the logo on a background that reduces its legibility.

Dont use a pattern within the logo.

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LOGO COLOR
To ensure accurate color reproduction and a uniform look for the brand, please refer to this color guide. For four-color process printing, use the CMYK values shown here. For on-screen applications, use the RGB/HEX values specified.

Pantone 3005 Uncoated Pantone 7461 Coated CMYK: 85, 45, 0, 0 RGB: 0, 122, 194 HEX: 007BC0

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For questions, contact the designer, Keira Bui, at design@keirabui.com http://keirabui.com

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