2 Comparative Analysis .Com With Other Share Trading Service Provider

Comparative analsis of ICICI Direct.
Com with other share trading service provider
1 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider This chapter gives idea about concept of changing trend in stock market that is e-trading. Those days are gone where you left orders with your broker in the morning and received a confirmation fax late in the evening? You wondered whether you had acquired the shares at the best possible price for the day. Today in changing scenario where you log on to your account, get the live quotes of scripts you are interested in, get advise from experts and research reports on your investment choice and then just click the mouse to place your order, pay the amount due (which automatically gets debited into your account with the on line brokerage firm), get your account statement, and the delivery of your shares into your Demat account. All this through just the click of a mouse. Seems like a dream? But with online trading this has become a reality. A few seconds later, you get the confirmation on your screen. And after the trade settlement, your bank and DP accounts will reflect the changes accordingly. The speed of transaction, confidentiality about the prices and ease of settlement in the paperless mode should be good reasons for retail investors to jump on to the Net. All they need is a PC, a modem, a subscription to an ISP, an account with a bank (which has a web presence) and a depository account. And they can choose from a plethora of etrading web sites. So, finally the changing trend is known as E-trading which really means Buying and selling securities via the Internet or other electronic means such as wireless access, touch-tone telephones, and other new technologies. With online trading, in most cases customers access a brokerage firm's Web Site through their regular Internet Service Provider. Once there, customers may consult information provided on the Web Site and log into their accounts to place orders and monitor account activity
Comparative analsis of ICICI Direct.Com with other share trading service provider
Comparative analsis of ICICI Direct.Com with other share trading service provider This chapter gives idea of trading system and some problems related with it. The much talked-about risk factor is definitely a cause for concern. Like in normal trading, here too both the parties would be facing some risk. Brokers would be facing the risk of default. In a typical situation, a customer would be allowed to trade on margin, either by way of transferring it to trade account with the broker or giving the broker authority to keep a hold on his bank or depository account till the time of settlement. If the margin goes below the specified limit, the website of the broker would give warning to the investor to replenish the same. Brokers can either ask for blanket permission/power of attorney from the customer to replenish the same or take risk on that, in which case they may also square off the contract. For settlement, different brokers may follow different models. One, they would require full funding before the pay in day. Two, they may debit the customers account with the margin money and keep hold on balance amount. On pay-in day, the balance amount will be transferred to brokers trade. Three, the broker would debit only the margin amount and would wail to the customer to pay on the pay-in day. As a matter of prudence, the broker would have checked the balance in the customers account, but the balance may go down between trade day and the pay-in day. Here, brokers would have to decide the extent of risk if at all they are ready to take. In periods of volatility, especially when markets are failing, decision-making of the broker as to the extent of risk he is willing to take would be very important. Customers would case the risk of leakage of personal information. As far as technology is concerned the risk would be minimized, by using appropriate software and techniques such as cryptography, firewalls, etc. It would be ensured by the terms of agreement between the broker and the customer. But much would depend on the legal and regulatory measures being taken in this direction. Passing of Information Technology Bill is one such positive step. Also, the advisory services being promised by the brokerages would by of little use to investors looking for and insight into the market. Many would not like to rely on 4 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider research reports, which are there for all. But, brokers expect net-investors to be will informed, do their own research and take their own decision, whether wild or wise. Normally, investors would like to take to the broker before taking an investment decision. Internet trading would lack this personal touch. As far as customization of data using data mining is concerned, that would not attract customers looking for something different. Some of the brokers are of the view that they would have to provide advisory services to the customers. But, with increased volumes they will have to balance their preferences and needs of the customers. N Shekar, President, e-biz-a Strategic Business Unit Of Satyam Infoway points out that, probably they will have to follow the international practice of charging little more that the normal service charges form a customer looking for a personal adviser. The customer would have to decide whether he is willing to pay for this little extra attention form the broker. THE TRADITIONAL WAY OF THE TRADING The brokerage of the Intraday trading is between 0.10 to 0.15 which is depredating on the script For the sales or purchase it is ranging between 1% to 1.25%. Incase of the shares sold delivery will be given on the next day Payment are received after about 4 days In case of the purchase payment immediately delivery within 3 to 4 days credit to account
The services provided by the brokers Broker arranges to collect delivery slip book and for delivery of shares when sold If payment made late they will not insist for any amount up to Rs 20000/ The broker gives party and gift to his customers once in a year On the request the purchased shares are kept with him to avoide transaction charges Advices the high low and prices and record date The charges taken by the brokers Deposit is of Rs500/-. 5 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider 1) 2) 3) Account opening chares Nil. Demat charges per request form 25. Custodial charges nil. Transaction charges Rs 25 per transaction. Pledge charges 25 per ISIN. Delivery sleep book charges around Rs 25 to 30. Monthly maintain charges. no scripts no charges. no charges are made if minimum 500 Rs maintain (for two scripts). no charges if minimum Rs 4000 maintain (any number of scripts).
2.1
CONCERN WITH THE CURRENT SYSTEM DP Reconciliation of accounts and cash settlements Paperwork Geographical Restriction Problems in getting in touch with the Broker Limited Clientele Problem of Attention from the Broker due to load Reliance on the Brokers information Ascertaining a correct price for the stock Broker is online with the trading terminal Customer has to believe what the broker says Broker might not give the best price Other Problems like Delivery Instruction to be given on time to the
This chapter tells about the concept of e-trading, History of e-trading in global and Indian context, working of e-trading, its advantage disadvantage and also gives brief description of Global as well as Indian players. e-trading- A new dimension to Stock trading Are you ready to explore the fascinating world of online trading? Walter, business professional logs on to the Internet, punches in his Id code and places an order for 100 shares of Microsoft. His broker checks to see if Walter has the necessary bank balance to buy the shares, and then places an order with the Stock Exchange. The exchange accepts the order after checking the scrips limit for the day. Then Walters Demat account gets credited with the shares. no more phone calls to your stockbroker for placing an order. No confirmation problem. No cash/cheque payments and no physical delivery of shares. Just log on to the net for a few minutes and everything will be taken care of. What is e-trading? E-trading is the mechanism of buying/selling securities via the Internet E-trading is considered as a logical extension of e-commerce. To put it simply, ecommerce is buying and selling through electronic medium. There could be not be a better place than the stock market, where tremendous volumes are traded, to exploit the opportunities of e-commerce. But, there are certain inherent characteristics of this market, which make it more vulnerable to risks associated with e-commerce. The market requires knowledge, information, ability to analyze and quick decision-making. This requires utmost care while trading on the net. A single click can make or destroy investors wealth. E-Trading is a service offered on the Internet for purchase and sale of shares. In the real world, you place orders on your stockbroker either verbally (personally or telephonically) or in a written form (fax). In Online Trading, you will access a stockbroker's website through your internet-enabled PC and place orders through the broker's internet-based order routing and trading engine. These orders are routed to the Stock Exchange without manual intervention and executed thereon. The order routing to 8 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider the exchange will happen in a matter of seconds. The order execution once it reaches the exchange system is similar to that of an offline transaction. 3.1 History of online trading in global scenario The history of e-trading began in 1983, when a doctor in Michigan placed the first online trade using E*TRADE technology. What began with a single click over 16 years ago has now taken the world by storm. The concept was visualized by one Bill Porter, a physicist and inventor with more than a dozen patents to his credit, who provided online quotes and trading services to Fidelity, Charles Schwab, and Quick & Reilly. This led Bill to wonder why, as an individual investor, he had to pay a broker hundreds of dollars for stock transactions. With incredible foresight, he saw the solution at hand: Someday, everyone would own computers and invest through them with unprecedented efficiency and control. And today his dream has become a reality. E-trading has become a way of investing in the developed world and is soon catching on in developing countries too. Since that time, online trading has increased dramatically - according to a recent estimate, there are 7.8 million individuals trading online, making 807,000 trades per day. Currently, there are over 200 broker-dealers providing retail investors with the ability to trade online. Along with the growth in online trading, there has been a surge in investor complaints related to online trading. THE downfall of a few international dotcom like Value America Inc, Net Inoperative Ltd, Toysmart.com, boo.com, has not diminished the opportunities thrown ipen by internet trading. There are investment banking firms which offer a suit of services such as online trading, research reports, real-time market commentary, java-based charts, analysis and other professional services. E-Trade, which has presence in around 119 countries, as one of the renowned players in the international market. E-Trade Securities Inc was floated in 1992 to offer online investing services through America Online and CompuServe and launched www.etrade.com in 1996. Recently, it announced strategic alliances with Wit Sound Vies, the online banking 9 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider subsidiary of Wit Capital Group Inc, to capitalize on the complementary core strengths of the two groups. TD Waterhouse, the second largest global brokerage, has over 2.9 million customer accounts worldwide and more than $150 billion in customers assets under administration. In addition to securities trading services, it also provides banking, mutual funds and other financial products/services to its customers. 3.2 History of online trading in Indian scenario Online trading begins in India, on Jan 31st 2000, the Securities Exchange Board of India (SEBI) formally notified all the stock exchanges, giving them a green signal for t/Online trading. The various players of the securities market, which includes NSE, BSE, other regional stock exchanges and the brokers, had been waiting long for the go-ahead sign. Trading via the net is expected to generate greater volumes than ever before, and this has attracted a large number of players. One day after SEBI announced its regulations for net trading, Kerala based Geojit Securities took the lead and started online trading in Mumbai. The first net transaction was a trade for 100 shares of Reliance executed by DR Metha, Chairman, and SEBI for the Chairman of Geojit Securities. Today there are many big companys are in the market like Icici direct.com, India bulls, Kotak street, 5 Paisa.com, Share khan .com, Hdfc securities and other players.. Working of e-trading E-trading has two aspects of working one is technical and second One is procedural. We will see both aspect and how it is working? 3.3 Procedure . There are three basic things needed for e-trading, a bank account, a D-Mat account and a brokerage account. The steps in e-trading replicate the real life situation and are fairly simple to follow. Sitting in ones own home or office or even from your car, as long as you can access the net, you can trade on the market. Once these three accounts
Comparative analsis of ICICI Direct.Com with other share trading service provider are opened, the money and shares are transferred to your bank and Demat account automatically, electronically and without any paper work. The first step is of course to open saving account which should link with particular bank which help in purchasing the shares,mutual funds ,IPOs, Future and options, GOI Bonds and commodities then after open the demat account which is the account where securities are debited and credited .one can open multiple accounts with himself or herself as the first name in the account. Then it is necessary to determine the type of account that you want and how you want to pay for the trades you make. Joint accounts are allowed but for that you will need to have certain information about those people. Accounts can be Individual, Joint, Sole Proprietorship, Corporate, or Partnership etc. The form filling requires simple personal details like full legal name, Citizenship status, Residency status, employer's name and address, your passport\PAN number, Date of birth etc. After that we will get three things such as USERID, PASSWORD, Account Reference Number (ARN). These three things are unique to an individual and ensure security of transactions. And for activation of online trading account After getting USER ID and PASSWORD, your account has been set up, you can access the website and login using the same. Then after go to the saving account and transfer the money from saving to secondary market . In order to start trading online it is important that you deposit money in your bank account before placing a buy order. In order to place a sell order you must have shares in your DEMAT Account. You can sell your shares anytime as long as shares are there in your DEMAT Account. In order to place a buy order you need to fund your account. You can do this by depositing money in your bank account or else you can sell some shares existing in your Demat account and use the proceeds of sale to fund your purchase transaction. The amount of money required before placing a buy order would depend on the value of order and the type of einvest account you have enrolled for - whether cash or margin.
Comparative analsis of ICICI Direct.Com with other share trading service provider The account opening charge, commission rates and the minimum limit of transaction vary from site to site. Other charges can include Annual Services Charges, Custody charges, D-Mat account charges etc. Also most online traders offer a host of other tools to aid the investment decision. A full research back up in terms of reports, articles, opinions, etc., live time quotes, latest news on the scrip, technical charts to see how the stock's price has changed over time. So sitting at home one can take an investment decision at ease after having researched and read up fully about the stock. With the advent of online trading, it would seem that the markets are just a click away. Please however, do remember that currently in India the handful of online trading offers are mere order routing systems. But it will not be long enough before the entire system goes online. Technical : Overall overview of the online trading works technically
Comparative analsis of ICICI Direct.Com with other share trading service provider It includes database server and a
web server where the database server is a partial replica of the legacy database. Orders submitted by the customer using simple HTML forms are evaluated by a custom server application, enabled during the stock exchange session, depending on the business rules set by Online trading company. If an order satisfies the business rules, it is automatically accepted and is ready to be transmitted to the stock exchange, otherwise it is rejected. However, there is a neutral case where an order is neither accepted nor rejected automatically. In this case, the order remains in the state evaluation in progress and it must be evaluated manually. In addition, orders can be sent to the stock exchange through the firms Intranet in case when customers are not familiar with the Web, using a special web application which has a similar interface to the application used over the Internet, but with the exception whereby an order submission can be set to bypass the evaluation procedure. Furthermore, customers are able to watch in real time the progress of their stock orders and to cancel an accepted order that hasnt been transmitted to the stock exchange yet. The business rules are set by another custom application and they can be 13 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider changed in real time in order to affect the consequent orders. One other application is a gateway to the legacy application used to transmit the orders. All of the complex transactions, like multiple inserts/updates/deletes, are executed from the RDBMS using Stored Procedures. For the connectivity issues between the web server and the RDBMS server the Livewire Service of the Netscape Enterprise Server through ODBC is employed. This has a significant advantage over CGI for example, because it Provides native ODBC and multithreading support and Is simple both in design and implementation.
Web applications are simple HTML files where JavaScript is used for both the client-side and the server-side. JavaScript is compiled into byte codes and interpreted by the Livewire Pro server extension running in conjunction with the Netscape server, achieving Platform independence Limited requirement of system resources, in contrast with Java applets, in both the client and the server side.
3.4 Advantages of online trading Advantages of online -trading can be summarized as follows: This mode of trading has shifted the trading power from stockbrokers to individual investors. With the introduction of e-trading, a very healthy trading environment for the retail investor community has evolved. This form of trading has brought certain advantages for the investors. These include the following: 1. Online Brokers Make Investing Cheaper By charging drastically lowered commissions; online brokers offer cheaper access to financial markets, consequently encouraging more investing, as is evident by the 14 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider increasing number of day-traders. The latter are individuals who have tried to make a career out of buying and selling stocks very quickly, often making and closing dozens of trades in a single day. 2. Independent Because online trading greatly diminishes the role of brokers. Investors have more freedom when making investment decisions and come to rely on themselves when developing strategies. The online investor is responsible for researching, making decisions, entering an order and using a computer. All this makes online investors the masters of their domain and leaves them with no one to blame. Thus, online trading promotes self-empowerment. 3. smarter investors As investors become more and more independent, they will actively seek out information to help make their investment decisions. Fortunately, most online brokerages post their financial research on their respective websites and provide links to other sources of information. Coupled with the vast array of information available on the Internet, the investor has a wealth of knowledge at his disposal, which is, for the most part, free of charge, 24 hours a day.
4. Ensures the best price for investors This technique offers the best price for the buying and selling transactions of the investors, by ensuring that proper matching of their orders is done within the communication network itself. Also due to the high level of transparency with regard to display of information relating to the specific stocks and company profiles, the investors will be able to get the best quote for the shares. This leads to a reduction in the transaction cost for the investors. 5 Offers liquidity to the investors 15 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Online trading offers 24-hour trading facilities or trading for longer hours when compared to the traditional stock exchanges. This provides added liquidity to the investors. 6. Offers greater transparency Online trading gives greater transparency to the investors by providing them an audit trail. This involves a complete integrated electronic chain starting from order placement, to clearing and settlement and finally ending with a credit to the depository account of the investor. Each of the above mentioned stages are subject to inspection, thus bringing in transparency into the system. Greater transparency helps in reducing the systematic risk for the investor. This is possible as the market related information affecting the stocks gets communicated to the investor on a regular basis. Due to this increased exposure, the investor can take necessary steps, which would reduce his overall market risk. 7. Enables hassle free trading Online trading integrates the bank, the brokerage firm and the demat accounts, which leads to easy and paperless trading for the client.
8. Quick trading The investor will be able to execute the entire trading transaction, right from logging on to the brokers site, to the execution and settlement of his bank account, in a very short period of time. 9. Provides a level playing field Trading on the net, gives even the smallest retail investor access to information that earlier was available only to the big traders. This provides a level playing field for all investors in the securities market. 16 S. K. Patel Institute of Management & Computer Studies
10. Reduces the settlement risk This method of trading reduces the settlement risk for the investor, as in this case no short sale is possible i.e. the seller will not be able to sell the securities unless he has actual possession of them. In the case of a demat account (which is required for an online transaction), when a seller wants to sell the securities, his demat account is checked by the Depository Participant before executing the sale transaction. This reduces the settlement risk for the buyer, who is assured of the delivery of the securities.
3.5
Disadvantages of online trading 1) When network crashes, there will be problems and delays due to a large influx of traffic and rapid online trading criteria. For instance, on 27 October 1997, here was a one-day crash, which caused online trading on the New York Stock Exchange to stops and brokers were unable to conduct business.
Comparative analsis of ICICI Direct.Com with other share trading service provider 2) Individuals are restricted to first-hand financial guidance. This simply means that the individual is himself/herself alone to make the decision. 3) Tax (sales tax and value-added tax) evaluation becomes an issue, especially when you are trading internationally. 4) Chances are that one has no idea who one is dealing with on the other end, so it is advisable to gather all the possible information about the party one is dealing with. In short, do the homework and be prepared. 5) Online trading has left individuals open to too much information. This is harmful since it leaves brokerages wide open to sensitive data. 6) According to a study conducted by Mary Rowland, Careful Investor: Is online trading badly for your portfolio? The more one trades the less returns one gets, meaning that an addicted trader gets carried away online and begins to trade far too much which causes losses for him or her. 7) The study also shows that smart investment is better than fast investment. Simply put, speed should not be considered to be a major factor that would lead any online trader to think they know the market.
8) Individuals think that they are trading with market directly and know what they are doing, but the truth is that even though technology has taken over, the basic rules of trading are the same. It seems that middleman has been removed, but that is not so. When the individual clicks on the mouse, his trade goes though a broker. The commissions online pertain to the intermediary. 9) There is a need for more effective communication links over the Internet and the ability of the server to deal with a large volume of visitors. 18 S. K. Patel Institute of Management & Computer Studies
3.6 Different types of company involved in online trading: HDFC SECURITIES LIMITED ICICI WEB TRADE LIMITED KOTAK STREET LIMITED FIVE PAISA SECURITIES LIMITED INDIABULLS SECURITIES LIMITED MONEYPORE SECURITIES LIMITED SHARE KHAN SECURITIES LIMITED GEOJIT SECURITIES 19 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider OTHERS. 5PAISA.COM Trade in BSE,NSE Trade in multicommodity exchange Trade in national commodity exchange Access to research and technical analysis V-SAT, internet connectivity Online back office, software & support Liberal deposit, margin & exposure terms KOTAK STREET.COM Easy equities Easy mutual fund Derivatives Research on sms Margin finance Call & trade Easy IPO over phones SHAREKHAN.COM Classic account Trading on NSE Speed trade Speed trade plus Single screen trading terminal Real-time streaming quotes Live tic-by-tic intra-day charting Instant order/trade confirmations in the same window Hot keys similar to a brokers terminal Back-up facility to place trades on direct phone lines
INDIABULLS.COM Trade in equity Trading through terminal 20 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Trade in derivatives Back-up facility to place trades on direct phone lines Speed trade plus Offline support through messenger Access research and technical research Own transaction engine High transaction speed
HDFC SECURITIES.COM Trading on NSE Mutual fund Online back office, software & support Live quotes update system
Market share of online trading portals at present

Indiabulls 10% 3% 5% 10% 20% 5paisa.com Moneypore.com Hdfcsec.com 10% 10% 3% ICICIDirect.com Kotakstreet.com IL&FS Sharekhan.com others 29%
Daily transaction of online trading portals

250000000 200000000 150000000 100000000 50000000 0 Daily transactions Indiabulls 5paisa.com Moneypore.com Hdfcsec.com ICICIDirect.com Kotakstreet.com IL&FS Sharekhan.com others
Inferences from above quotes and charts: From the above chart we can see that the Market share of some companies are reduced drastically instead of increase and some companies are not their at all in the competition. Some new players are there but their performance is not satisfactory. The daily transaction is also not achieved as per the article said even for some of the companies it is too much law.
Settlement Schedule NSE First Day Last Day Pay-in Shares Pay-in Funds Pay-out Shares Pay-out Funds Notes 1. All amounts due (pay-in) are payable 24 hours (clear funds) before the pay-in of the Exchange 2. Amount due for sales (pay-out) are paid within 24 hours (clear funds) of the payout of the Exchange 3. Similar conditions would apply to the delivery for pay in and payout Wednesday Tuesday Saturday Tuesday Wednesday Wednesday BSE Monday Friday Wednesday Thursday Saturday Saturday
Recommendations of the Sebi Committee on e-trading SEBI REGISTERED stock brokers will have to apply to stock exchanges for a formal permission. Brokers should fulfill the following minimum conditions: 1. Networth requirement: a minimum net worth of Rs. 50 lakh 2. Operational integrity: The stock exchange should ensure that the system used by the broker has provision for security, reliability and confidentiality of data through use of encryption technology. (Basic minimum security standards, viz. User id, first and second level password, automatic expiry of passwords at the end 23 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider of a reasonable duration, secured socket level security for server access through internet, suitable firewalls between the trading set-up directly connected to an exchange trading system and the Internet trading setup, microprocessor-based Smart cards, dynamic password, 64 bit/128 bit encryption). 3. System Capacity: The stock exchange must ensure that brokers maintain adequate back-up systems and data storage capacity 4. Qualified personnel: The stock exchange must lay down the minimum qualification for personnel to ensure that the broker has suitably qualified and adequate personnel to handle communication including trading instructions. 5. Written procedures: The stock exchange must develop uniform written procedures to handle contingency situations and for review of incoming and outgoing electronic correspondence. 6. Signature verification/authentication: It is desirable that participants use authentication technologies. For this purpose it should be mandatory for participants to use certification agencies as and when notified by the government / Sebi. Client-Broker Relationship 7. Know Your client: The stock exchange must ensure that brokers have sufficient verifiable information about clients, which will facilitate risk evaluation of clients. 8. Broker-client agreement: Brokers must enter into an agreement with clients spelling out all the obligations and rights. This agreement should also include, inter alia, the minimum service standards to be maintained by the broker for such services specified by Sebi/exchanges for internet-based trading from time to time. 9. Investor Information: The brokers web site, providing the Internet-based trading facility, should contain information meant for investor protection such as rules and regulations affecting client broker relationship, arbitration rules, investor protection rules, etc. It should also provide and display prominently hyper link to the web site/page on the web site of the relevant stock exchange(s) displaying rules/regulations/circulars. Ticker/quote/order book displayed on the 24 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider web site of the broker should display the time stamp as well as the source of such information. 10. Order/trade confirmation: Order/trade confirmation should also be sent to the investor through e-mail. 11. Risk management: Exchanges must ensure that brokers have a system based control on the trading limits of clients and exposures taken by clients. Brokers must set pre-defined limits on the exposure and turnover of each client. The brokers system should be capable of assessing the risk of the client as soon as the order comes in. Reports on margin requirements, payment and delivery obligations, etc. should be informed to the client through the system. 12. Contract Notes must be issued to clients as per existing regulations, within 24 hours of the trade execution. 13. Cross trades: Brokers using Internet-based systems for routing client orders will not be allowed to cross trades of their clients with each other. All orders must be offered to the market for matching. 14. Enforcement: A separate working group has been set up to look into the surveillance and enforcement-related issues arising due to Internet based securities trading. However general anti-fraud provisions (Sebi Fraudulent and Unfair Trade Practices Regulations, 1995) will apply to all transactions involving securities of financial services, regardless of the medium.
The quotes of articles Vs Actual position. 1. Kapil sanghi, managing director, equitytrade.com, The registrations on our site saw an exponential growth initially. We expect a phenomenal rise in upcountry investors. 2. Though Internet trading constitutes less than 1% of the daily off-line trades today, there is a consensus among Net brokers that it will pick up very fast once infrastructure hassles are taken care of. 25 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider 3. There is place for both. The trick is in offering a range of on-line and off-line services, and easy customer access. 4. With over 10 to 15 trading sites available today, security, low cost and services will hold the key to attracting investors.. 5. Net trading is growing to flourish, because, in India, we have like other countries, a long era of an equity cult. 6. Some of the net brokers think that India will see the kind of Net trading as seen in Korea (Where over 60% of the trades take place through the Net). 7. Broking at the end of the day is becoming a common execution. 8. Those broking houses who do not change with time fail to sustain in the changing times. 9. When the SEBI has open the door of online trading, all the new entrants are being loaded with the customer like IT booms and there after we will see what happen. 10. Dont be surprised if, in a few years time, you see a sugarcane farmer in a village on the outskirts of kolhapur (Maharashtra) surfing the web to pick stocks. Back of the enevelope forecasts suggest that, by near future, as many as two million investors will log on to their on-line trading accounts. 11. Once investors (learn to) research on-line, they will demand more market information. 12. The premise is that there is enough value to the customer to draw him to a cyberpoint.. 13. The game is going to be one of continuous innovation or providing more features on the Website which will enable the investor to make better decisions.
ICICI Bank is India's second-largest bank with total assets of about Rs.125,229 crore and a network of over 450 branches and offices and about 1790 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank's equity shares are listed in India on stock exchanges at Kolkata and Vadodara, the Stock Exchange, Mumbai and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).
Comparative analsis of ICICI Direct.Com with other share trading service provider ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transactionbanking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless acc corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity. ess to ICICI's strong
ABOUT COMPANY 1955:- The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated at the initiative of the World Bank, the Government of India and representatives of Indian industry, with the objective of creating a development financial 28 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider institution for providing medium-term and long-term project financing to Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited. ICICI emerges as the major source of foreign currency loans to Indian industry. Besides funding from the World Bank and other multi-lateral agencies, ICICI also among the first Indian companies to raise funds from International markets. 1967:- ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed. 1969:- First two regional offices in Calcutta and Madras were opened. 1972:- Second entity in India to set-up merchant banking services. 1977:- ICICI sponsors the formation of Housing Development Finance Corporation. Managed its first equity public issue. 1982:- Becomes the first ever Indian borrower to raise European Currency Units. 1986:- ICICI first Indian Institution to receive ADB Loans. First public issue by an Indian entity in the Swiss Capital Markets. ICICI along with UTI sets up Credit Rating Information Services of India Limited, (CRISIL) India's first professional credit rating agency. ICICI promotes Shipping Credit and Investment Company of India Limited. (SCICI) The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first public issue by any Indian equity in the Swiss Capital Market. 1987:- ICICI signed a loan agreement for Sterling Pound 10 million with Commonwealth Development Corporation (CDC), the first loan by CDC for financing projects in India. 1993:- ICICI sets-up ICICI Securities and Finance Company Limited in joint venture with J. P. Morgan. ICICI sets up ICICI Asset Management Company. 1994:- ICICI sets up ICICI Bank. 1996:- ICICI becomes the first company in the Indian financial sector to raise GDR. ICICI announces merger with SCICI.
The name "The Industrial Credit and Investment Corporation of India Limited " was changed to "ICICI Limited". 1998:- Introduced the new logo symbolizing a common corporate identity for the ICICI Group. ICICI announces takeover of Anagram Finance. 1999:- ICICI launches retail finance - car loans, house loans and loans for consumer durables. ICICI becomes the first Indian Company to list on the NYSE through an issue of American Depositary Shares. 2000:- ICICI Bank becomes the first commercial bank from India to list its stock on NYSE. ICICI Bank announces merger with Bank of Madura. 2001:- The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI Bank. 2002:- Merger of ICICI Limited, ICICI Capital Sercvices Ltd and ICICI Personal Financial Services Limited with ICICI Bank.
ICICI Direct.com ICICI will be the first Indian financial entity to make available Internet trading by a click of the mouse. Its integrated Internet trading facility, christened as ICICIDirect e-invest, is provided by the seamless unification of two operation units. E-invest is a comboaccount consisting of Brokerage, Bank and one or more Demat accounts. It is a precondition that the accounts should be maintained only with ICICIs operating units. This enables an e-invest investor to buy and sell securities over the net, transfer securities through the Demat account and funds through bank account automatically. As ICICI Ltd. 30 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider is a depository participant, the Demat account is required to be opened with it and the bank account with ICICI Bank Ltd. The salient features of this service are: Indian residents can only avail of this service. It is not being offered to NonResident Indians. Investor can undertake cash trade at present, which means that sufficient funds should be available in the account to purchase the securities. Margin trading option will be available in due course. Investors can created their own portfolio, enter trade and keep track of total market value of their portfolio, booked and unrealized profits and looses. Investors can create up to five watch lists of up to 20 preferred securities, which provide information such as real-time quotes and fundamental data like price/equity, price/book value, earning per share etc. Investors receive online order confirmation and trades. Online access to Demat account. Online details of transactions for the trades done in the last one month. Online information on open orders and trades available. An online real-time quote for investors preferred securities. Orders are validated by its system and then routed to the exchange. Trading execution capability on both NSE and BSE will be available in phases. In the first phase execution on NSE will be available. PASSWORD The system permits the investors to set their own user ID and password. The procedure is as follows: The investors are required to provide the user ID and password in the account opening form. After the account is set up, investor is required to change user ID and password, at the first time login online. Password can reset thereafter anytime by accessing the account service section. 31 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Security of Information and Transaction Two levels of securities are used: Secure Socket Layer (SSL) and 128 bit encryption. OBSERVATIONS ON THE WEBSITE Customer contact: The e-mail communication with the individual branch where the account will be domiciled is available. Complete operation cycle: The website provides a comprehensive detail of the Internet trading system, with an illustration. Security of Communication Passwords: password is the key to access the system by customer. Today it is possible to decode the passwords. The information on the security of password has been provided in different documents and different terminology is used for user ID. Security protocols: The system utilizes Secure Socket Layer (SSL) and 40 bit encryption, to ensure that the information communicated over the Internet between the customer and the system is secured. This information has been provided in two documents. Additional security: The system provides additional security features, which have not been highlighted in the website but included in online privacy document. The relevant extract is quoted as follows: As a matter of precaution, we always give the details of your last login each time you log on to our site. In case you feel that the detail is not matching with your last login profile, it should give you and indication that somebody has been able to crack you login and password and is having unauthorized access to your details. In such circumstance, you should immediately change the password and also inform us about it. Jurisdiction and governing law: In the website no specific reference has been made on this subject. 32 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Navigation: This is pretty effective as the user clicks and goes from page to page. Graphics does take time to lad, but that does not affect the navigation ability. The user will be pleased with this kind of navigation, as it is not restrictive as other sites. The TOC Table Of Contents is horizontal on the home page and the user is able to get information without any grief or frustration. Branding: ICICIDirect is using the brand equity of ICICI to promote its services. Unfortunately, this information is very hard to find regarding companys background, however, when it can be found it will be introduced to the user. Fulfillment: Well the customer will not be disappointed since there are numerous features available to allow them to understand and educate themselves. The how to get Started? Hyperlink allows investors to see what they need to do to get started. There is demo available for the user to browse through so he/she know what and how ICICI functions. FAQ section that answers questions of various aspects depending on what the user wants to know. Further, the site offers Learning Centre Hyperlink so the user is able to learn about the companys offerings. ICICIDirect has an advantage section on the lefthand side of the site whereby the user can see the benefits offered, according to the company: Integrated offering, Product Features, Physical Network, and Fee Schedule, Research section is available on the TOC for the user to acquire detailed information according to their needs: Company Reports, Company Financial Data, Etc Quotes, Charts, News section on the TOC is available to the user so he/she can get latest of stock chart, quote and news. Markets section on the A TOC gives Top Stories, Daily Market Watch, Analyst Meets/Interviews and Features. Market Summary, Reuters and Latest Results on the left-hand side of the Markets page. To get to Reuters the user needs to register for an account not necessarily of trading. Pre-sale information: Under section marked Investor Protection on the home page the online privacy and terms and conditions categories are relevant ot eh user, so they know what they are getting into with ICICIDirect. Online privacy gives explicit details on web-based brokerage transaction with ICICIDirect.com. It covers terms and conditions 33 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider on brokerage transactions, depository transactions, the use of web banking service, the issue and use of ATM cards. Post-sale information: ON the home page if the user finds a section that is on the lefthand side referred to as Investor Protection and then clicks on regulation, there he/she will find item for rights and obligation of investors. The item lists the rights and obligations of users. Delivery schedule: The delivery schedule will be of importance of the dematerialization of the securities, delivery of securities purchased and receipt of sale proceeds of securities. In the website no indication has been provided so far, but detailed information about securities are available. Presentation: The site set-up is well organized with the TOC Table Of Contents carefully adjusted for surfers to select their desired choice. The TOC is in a self-designed form giving texture to the site. The home page is laid out with summaries of Top Stories, Advantage of ICICIDirect, Market Watch, Analyst Meet/ Interview, Today Headlines, Features, How to get Started?. Graph showing NSE Watch and BSE Watch without graph. There is also a Link to NSE on the page. To access portfolio, trading and customer service the user needs to set up account. The color combination is maroon, yellow, orange, blur/red for hyperlinks, with for background color. There is also a text box just under TOC that gives changing news on stocks worldwide. The site is not bare so when user gets on he/she feels they have come to their required location. There is a lot of information available on the home page with links to various aspects as mentioned before. The user does not need to hunt for any detailed information, the only thing not being able to locate so far is about the company itself. Graphics does not hold back the navigation for the user so it is user-friendly. The user can e-mail without problems by clicking Contact us. Up-to-date technology: The website has a resolution of 800 * 600. And is recommended use of Internet Explored IE 4.0 or Netscape 4.0 and Above. 34 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Personalization and Customization of services: The website has the portfolio manager option for personalization and customization. Newsletter: There is none unless on e becomes a registered user and if the browser is not a registered personal then he/she can still get information, but limited. There is a Play the Game Section, but again the user has to be registered. This is a strategy to keep user interested. DESCREPTIVE STUDY:
Products :CASH: Cash trading is also available in the icici direct.com which is called as a delivery based trading with icici first of all the person has to login the account and place the order at a desired price after order execution the shares and money would automatically be debited or credited to the persons Demat or bank account. MARGIN TRADING (intraday trading) Margin Trading at icici direct dot.com refers to intra-day trading. if person want to take the advantage of the intraday price fluctuation by buying /selling the shares and then covering the position on the same day this product would suit the persons requirement With icici the person is getting the leverage of the up to 5 times of limits .icici direct .com.it also helps the person to close the position in case the same is kept open till the end of settlement timing Margin plus ; Margin plus is a unique offering of icici this is a ideal for customers who required very high leverage to do intra day trading .in margin plus the person have to specify a stop loss order at the time of taking your position .due to this the risk is limited only to the extent of stop loss price BTST(buy today sell tomorrow) Icici give the facility of the BTST in this facility if the person have bought the shares in delivery and the same have not come to the demat account the person can
stil sell the same with icici this facility allows to sell the shares on T+1 and T+2 days where T refers to trading day .This feature allows you the flexibility of closing the position and booking profits even before the shares are delivered to your account the option of buying the shares and selling the same on the same day is also available that is called the cash square off Buy today sell tomorrow hereinafter referred to as BTST, is a facility offered by ICICI WEBTRADE LIMITED which allows the Client to sell the securities which the Client had purchased through ICICI WEBTRADE, before the same are credited to the Clients demat account, and hence the Client need not wait to sell the securities till the actual credit of the purchased securities into his demat account. BTST facility is offered to the Resident individual Indian clients of ICICI WEBTRADE. Notwithstanding the above, ICICI WEBTRADE reserves the right to refuse this facility to any Client or group of Clients at its sole discretion and without assigning any reason. ICICI WEBTRADE shall decide upon the list of securities, which shall be eligible for this facility. This list would be subject to change at the sole discretion of ICICI WEBTRADE from time to time. ICICI WEBTRADE may also at its sole discretion decide to withdraw a particular security from the list without notice to the clients and without assigning any reasons whatsoever. Currently all S&P CNX NIFTY and CNX NIFTY JUNIOR scrips are available under BTST facility. Under BTST facility the quantity of securities available for sale shall be only such percentage of the quantity of securities bought by the Client, as may be permitted by ICICI WEBTRADE from time to time. ICICI WEBTRADE may at its sole discretion vary the percentage, if it deems fit, without notice to the clients and without assigning any reasons whatsoever and the Client will at all times be required to abide by such decision. The Client shall be permitted to sell the previously bought security under BTST within such number of days as prescribed by ICICI WEB TRADE from time to time. Securities bought on a particular day (i.e. day T) can be sold by the Client within the period commencing on T+1 day and ending on T + 2 day (or by an earlier day if so specified by ICICI WEBTRADE). The Client will not be allowed to sell the securities on T + 3 under this facility. The purchase and sale transactions of the securities under the BTST facility will be on the same Exchange i.e. securities purchased from NSE, will be allowed to be sold only on the NSE, and not on the BSE and vice versa. However in case of securities under no-delivery period, the T+1 day will start from the day on which the scrip comes out of no delivery.
cash on spot; cash on spot is another unique offering from ICIC if the person want to sell the shares the money would be credited to the bank account only on t+2 days however cash on spot helps you in liquidating shares in the demat account and realizing the sale proceeds on the same day before 5.00 pm IPO With this product the person can fill in number of shares on the site and submit the same MUTUAL FUNDS Mutual funds is a SEBI registered entity that pools the money of the many individual investors to purchase stock bonds or other financial instruments professional management and diversification are the two primary benefits of mutual funds investing for beginners or for customers who ae unable to spend time on researching stocks themselves mutual funds is an ideal route for investment in equity Investing in mutual funds offline involves tracking down the agents appointed by the mutual fund AMC filling lengthy forms writing cheques rushing to the office of the agent before the cut off timing to ensure that the desired NAV is allotted Icici offers the person flexibility of investing in over 15 mutual funds without having to bother about filling physical application and writing cheques the redemption process is equally smooth all this can be done by submit the request online and the amount would be debited/credited to bank account on the payout date the person can define SIPs (systematic investment plans)in your choice of scheme for periodic investment the amount would be debited and invested automatically on the specified date. 8% goi bonds icici offers a hassle free paper less investment mode all interest payment and redemption would be credited to persons bank account through ECS facility . also would receive physical holding statement sent by RBI
DEVIVATIVES Icici offers online investment in futures and option with benefits of automated settlements and online risk monitoring system like Heading the cash market position ideal for low risk profile Taking advantage of arbitrage opportunity in equity and derivative market ideal for low risk profile Taking advantage of arbitrage opportunity in equity and derivatives market ideal for low risk profile Speculative trading high risk profile
Cash in trade Allocate funds in the equity segment through modify allocation which gives limits to make the purchases Click buy and select the exchange i.e. NSE ,BSE Then give the stock code and select the market if wish to buy at the best offered price In the market Select the limit if person want to quote the price which they want after that clicking buy now to go through with the deal clicking on proceed on the verification page will send order details to the exchange For placing sell order allocate the shares link on demat balance the other procedures is similar The order book will show the status and to view the details of exact date of credit /debit of shares /money Margin Click on buy /sell link on the equity trading page Select the exchange as NSE Click on the find stock code to research for the reverent stock code Select market if person buy /sell at the best offered price at which to buy a script Clicking on buy now sell now to go through wit the deal clicking on proceed on the verification page will send the order details to the exchange
customer login
home
site map
hasslefree investing
login
trading news market commodity derivatives charts research
mutual funds
personal finance
customer service
PROCEDURE FOR DEALING WITH TRADING: First of all customer should access site called www.icicidirect.com . then after go to the home page where different types of option will be there where we have to select and click on LOGIN.
customer login
login id : password : start in :
Login Now
trouble logging in!
Want to register?click here..
where we have to go to login id and password after entering login id and password. Go to start in option which shows that different option
such as equity trading, mutual fund, IPO, modify allocation, equity buy, equity sell and other option. After selecting option go to the login now option.
MOHAMG12 logged on. You last accessed the site on 01-Mar-2005 02:58 p.m. IST
WELCOME https://secure.icicidirect.com/trading/equity/trading_SelectMDP.asp
Loading page, Please wait...
Which give you idea about when you last accessed the site with date and time. after loading page some second you will enter in trading site. After that if you want to go to the buying something then you have to go modify allocation means you have to allocate your money in Secondary
Market Equity, Futures & Options, Mutual Fund, IPO or Others where you want to invest your money. For that you have to transfer your money from saving account to option where you want to invest your money. Then submit which transfer your money from net withdrawal balance to Gross Allocation.
Suppose if you want to invest your money in equity then go to the secondary Market. Submit it and go to the equity buy.
MODIFY ALLOCATION Account : 850041 Bank Total Bank Account : 006401020 : Rs. 288.37 Balance No. Blocked for Trade 0.00 0.00 Add / Reduce Amount
Block For Secondary Market Equity Futures & Options Mutual Fund, IPO & Others Gross Allocation Net Withdrawal Balance
Current Allocation 0.00 0.00 0.00 0.00 288.37
Clear
After allocating your money in secondary market go to the next step called equity buy.
BUY STOCKS
Account : IN302902-40856462-8500462401 Exchange : Stock : Quantity : Order Type : Limit Price : Disclosed : Quantity Stop Loss : Trigger Price NSE
kotmah 100
BSE
Product : Find Stock Code Get Quote Best 5 Bids/Offers Explain

Buy Now
Market
Limit
Protection : %
In this case, we have to determine that which type of share we have to buy, howmuch we have to buy, from which market we have to buy, which order should we follow.before buying the stock we have to know Stock Code of that company. For that we have to enter companys name in stock and go to the Find Stock Code option which give you the quote of that particular
company.
Symbol Code :
KOTMA
LATEST QUOTE
STOCK NAME : KOTAK
MAHINDRA BANK LTD

NSE BSE
NSE
DATE LAST TRADE PRICE DAY OPEN DAY HIGH DAY LOW PREVIOUS DAY CLOSE % CHANGE DAY VOLUME
BSE
02-Mar2005 375.50 352.00 388.70 352.00 355.60 +5.59 421,609
02-Mar2005 374.60 354.25 388.00 354.10
LAST TRADED TIME BEST BID PRICE BEST OFFER PRICE BEST BID QTY BEST OFFER QTY
14:05:44 375.05 375.50 596 100 427.40 161.00
14:03:07 374.60 374.75 25 100 334.00 142.93
353.95 52 WEEK HIGH +5.83 399,159

52 WEEK LOW
Here the latest quote of the Kotak Mahindra Bank Ltd is given. in this quote They will give us date, last trade price, day open, day high, day low, previous day close, % change from previous day close, day volume about that particular scripts. They will also give us best bid and offer price and in the same way best bid and offer quantity will also displays. They will also give 52 week high and low price in both NSE as well as BSE market. After that we will enter quantity, market, order type and click on buy now option.
Order Verification IN302902-408564628500462401 Action : SELL Exchange : BSE Stock : VIJAY TEXTILES Quantity : 100 Product : Cash (for Delivery) Order Type : Limit Limit Price : 50.00 37.15 on 02-Mar-2005 Last Traded Price : 14:07:55 Estimated Deal Value : 5,000.00 Segment Traded : TT Settlement No. : 200405236 Settlement Cycle Ends On : 02 Mar 2005 Pay-In Date for Stock : 02-Mar-2005 Pay-out Date for Funds : 04-Mar-2005 Account :
Proceed
after that they will give you order verification receipt which include account number, exchange, companys name, quantity, price, product, estimated deal value, settlement no., settlement cycle, pay in date and pay out date. In order verification, we can check our order if we are not satisfy then we can go back option and we can improve our status according to need may be about price. If we satisfy then we can proceed and click on it.
Order Acknowledgement
IN302902-408564628500462401 Action : SELL Stock : VIJAY TEXTILES Quantity : 100 Product : Cash Order Type : Limit Limit Price : 50.00 Order Date : 02-Mar-2005 Your Reference No. : 20050302B100017764 Account :
after order verification, they will send to the exchange and then they will give us order acknowledgement which is one type of receipt may be any type of order. It includes ISIN account number, action, stock, quantity, product, order type, order date, and reference number.
Order Book
The status of buy/sell orders can be obtained by clicking on the Order Book. The order book will furnish details of all the buy/sell orders alongwith with the status of each order. The report will be as follows and is updated real-time. Requested: Order is placed when market is closed Queued: Order sent to the exchange Ordered: Exchange has sent an acknowledgement of receipt of order Executed: Order has been executed Part executed: Order is part executed Rejected: Order rejected by the exchange Cancelled: Order is cancelled Expired : Orders remaining unexecuted at the end of the day getting expired. Transaction details against each order can be viewed by clicking on View Transactions. One can also modify or cancel unexecuted orders by using the order book.
ORDER BOOK
Date Order Ref. / Channel Exch Stock Action Qty. Price# Status
02-Mar-2005 20050302B100017764 BSE VIJTEX Sell 100 50.00 Rejected 14:09 WEB
Margin S Discl. Open Executed Cancelled Expired Amt. L Qty Blocked P 0 0 0 0 NA
Trade book: it is the book where your total charges will be displayed here with brokerage charges. The Trade Book shows the details of the trades executed for you. The details are updated on a real time basis and the latest status can be verified by refreshing the page. It also include multiple trades for the same Order Ref. No. to be aggregated and shown as a single entry in the Trade Book. Clicking the Order Ref. No. will show you the details of the trades for that particular Order Reference Number. It also contains links for settlement obligations of cash and securities for the executed order. The detailed view contains the date and the amount of Cash Pay In / Cash Pay Out debited/credited to your bank account with date and time.
POSTAL SAVINGS SCHEMES: This is new type of product introduce by ICICI Direct.com where you can directly apply your money in postal savings without paper work, easy and hassle free investment, and direct credit on maturity without submitting any document on it. It includes National Savings Certificates and Kisan Vikas Patra.
Score? See it FREE!
POSTAL SAVINGS SCHEMES

NOW JUST A CLICK AWAY !!
National Savings Certificate (NSC) and Kisan Vikas Patra (KVP) now available for online investment through ICICIdirect.com. You can now invest online in POSTAL SAVINGS SCHEMES offered by the Department of Posts on behalf of the Ministry of Finance, Government of India. You can invest in the following 2 schemes online through ICICIdirect.com
National Savings Certificate (NSC) Kisan Vikas Patra (KVP) Advantages of investing through ICICIdirect.com
NO PAPERWORK - No need to maintain any physical certificates. Units of your investments will be directly credited to your demat account. EASY & HASSLE FREE INVESTMENT - You can make your investment just by a click through ICICIdirect.com. DIRECT CREDIT ON MATURITY - You do not have to submit relevant documents to receive the maturity amount. On maturity the proceeds will be directly credited to your Bank account. All you have to do is ... Allocate funds in the section "Postal Savings, Mutual Funds, IPO and Others" . Then apply for the Postal Savings schemes by clicking on "POSTAL SAVINGS". Click on the "Place Order" button and apply for the Postal Savings schemes by filling in the required details. You can also place order over phone using our CallNTrade facility. The features of the POSTAL SAVINGS SCHEMES are listed below
POSTAL SAVINGS SCHEME FEATURES

Features
Minimum Investment Amount Maximum investment Amount Interest Rate Interest Tenure / Maturity period
National Savings Certificate (NSC)

Rs.1000 (in multiples of Rs.100 ) No upper limit 8.00% pa Compounded Half yearly 6 years
Kisan Vikas Patra (KVP)

Rs.1000 (in multiples of Rs.100 ) No upper limit 7.40% pa Compounded Yearly 8 years & 7 months
47
Other Features : You will get credit of the units in to your Demat account linked to ICICIdirect.com within 7-10 days of your investment. Rs. 1000 becomes Rs. 1601 in National Savings Cetificate (NSC) on the date of maturity
S. K. Patel Institute of Management & Computer Studies
RESEARCH
This is an important facility provided by ICICI Direct.com where you will get full detail about the company. Get news provides you news about companies, industries and groups. Multex Global provides you to know what the company is going to earn for the next two years and what the institutional brokers are recommending in an easy to understand format. Company snapshot provides a bird's eye view of over 5000 companies at a single click. Get a preview of financial details, company details, news, broker recommendations etc at a glance. With the help of research you can research on any stock. It includes, Company Background, Board of Directors, Balance Sheet, P/L Statements, Financial Ratios, Half-Yearly Results, Quarterly Results, Share Price Data, Directors Report, Schedules to Accounts, Auditors Qualifications You can use stock screener to find the best stocks which are suitable for meet your needs. Quarterly result provide the latest result of the company. Research Alerts tracks upgrades and downgrades. Industry Corner provides you CRISIL report as well as industry analysis.CRISIL report provides you sector wise background of that sector as well as major players of that sector. It also give you the outlook of that sector. Industry Analysis tracks the performance of companies in 6 major industries. You can compare the performance of the stocks in any industry against each other. Using the pull down menus, choose an industry and then pick the fundamental data for the X and Y-axis that you would like to compare. Investment Wisdom provides you C-A-N-S-L-I-M. For many investors, the dream is to find a stock ready to shoot way up in pricemaybe increase five or ten times in value within the next year or two. Of course we can find plenty of examples of stocks that have already done that,
but the trick is to find them before they go up. While investment gurus speak about technical and fundamental analysis, there are few who combine both to the best effect. One such method is CA-N-S-L-I-M. William J. ONeil, founder and publisher of Investors Business Daily, a stock market newspaper, struck upon a system to give explosive increase in stock values using both tools. This technique is depend upon C-current quarterly earnings, A-annual income, N-new product or new management, and new highs, S-supply of stocks, L-leader, I-institutional ownership, M-market direction. Moreover Investment Wisdom helps you in choosing a mutual fund. With the help of IPO section you can know about IPO Profile, post-issue review, IPO diary, draft prospectus, allotment, news, and new listing of stocks. Learning Centers provides you to lean about stocks and mutual funds. ICICI Direct Value Watch has been introduced to give an investor a complete snapshot of most of the parameters that can be used to make a Buy, Hold or Sell decision. This snapshot of the top 100 companies contains the three-year Price/Earnings (P/E) Band and the future earnings estimates from Multex. While evaluating the future potential of a company or its stock, these two factors serve as a starting block. To get an idea of historically how the companys stock has been discounted (PE) on the bourses, we can look at a three-year price/earning band (high and low P/E). While the future earnings can indicate how the future could be. ICICI Direct Sector Watch a weekly report, has been developed with the aim of providing our customers a view/outlook on the major sectors and stocks that make up the investing universe. The Sector Watch will have a two tier rating system in which we will rate the sector as a whole in comparison to the broader market/other sectors and stocks within that sector in relation to other stocks in that sector. Monthly Bulletin includes stock splits, bonuses, dividends, economic events, which are likely to influence stock movements. With the help of Archives you can know about features, spot review, stock watch, investment wisdom, mutual fund features, retirement planning, investment planning, taxes, fixed income, CEO call, fund managers interview etc
Indian financial markets have continuously evolved over the years with multifold objectives of transparency, reducing transaction costs and evolving efficient payment and settlement systems. From dematerialization of shares to a rolling settlement and now the introduction of trading in derivative instruments, the focus has been the investor. With the changing dynamics, the investors are now looking beyond their traditional transactional relationships. They want a system, which is safe, secure and transparent. They are looking for a broker who offers the complete suite of financial products such as Equity, Futures and Options, Mutual Funds, Initial Public offerings etc., timely pay-in
Comparative analsis of ICICI Direct.Com with other share trading service provider and pay-out, hassle-free settlements and personalized and localized service at an affordable cost. The single most important challenge today is increasing the awareness of benefits of online trading to new customers. Not just advertising, but the need to educate the market. This can be done with the active support and participation of the industry, the regulators and the stock exchanges. Also in order to promote online broking, it is imperative to improve the effectiveness of payment gateway and online trading infrastructure and reduce transaction costs including cost of Internet access. As regards the internal expectations, in order to deliver the promises made while acquiring customers an organization must anticipate and surpass customer expectations continuously. The organization structure must be dovetailed to the high customer expectations and make the customers comfortable with the service.
Drivers Internet has transformed the operations in the securities industry. The trend in Internet technologies reflects as subtle yet significant movement toward greater connectivity, speed and efficiency. The regulators, the stock exchanges and the telecom infrastructure providers have contributed to a significant extent to make online trading business a viable proposition. The following are the top drivers for online trading in India that Online trading firms perceived and launched a comprehensive service addressing all of following issues: Dependence on broker, bank settlement agency: This is with respect to communication, physical visits to three different entities and the dependence on the respective service standards and timelines which vary widely. Lack of adequate information on investment priorities Lack of timely information across the country 52 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Inadequacy of nation-wide broker presence: With Internet access, online trading firms are available to all investors in an equal opportunity platform. High cost and time for offline trading: As mentioned above compared to traditional offline brokers, Online trading firms offers its services at an affordable cost and user-friendly investment experience. Lack of customer service for many retail investors: Owing to the nature of the traditional brokers set up where the customers are local, the ability to service large clientele dispersed across geographies is difficult. ICICIdirect, being an online service, with branch presence across 500 locations coupled with a single contact number across India for customer queries is able to service over 200,000 customer. Inability to time the order to required price: As the control of order execution is not in the hands of the investor, the timing is largely a prerogative of the broker. Paperwork for the whole process: A typical investor with a model portfolio of 10-12 stocks, three mutual fund investments and a few fixed deposits has to maintain a virtual back office at home. Online trading firms have completely relieves the customer of maintaining a paper trail of his investments by providing all details online. COMPETITIVE FORCES The broking community in the Indian online trading market can be broadly classified as under: 1. Institutional players with synergy and deep pockets. 2. Large brokers 3. VC-funded dotcoms. 4. Broker Plazas promoted by Stock Exchanges like NSE Dotex Plaza and BSE Webex. Currently around 80 active trading members have been granted permission by the National Stock Exchange (NSE) to provide Internet based trading services
comparative analysis
Here comparative analysis of sites have been done. Market: ICICI Direct.com is doing trade in both NSE as well as BSE market whereas India bulls, HDFC Securities, kotak street doing in BSE market only. 5paisa is doing in both BSE as well as NSE market. So in case of ICICI Dirct.com is concern, it takes 40 to 50 seconds for that where as India bulls is lowest in them and it takes 2 to 3 seconds, 5paisa.com takes 3 to 5 seconds, Kotak Street takes 5 to 10 seconds, Share khan takes 5 to 10 seconds and HDFC Securities takes 40 to 50 seconds. ICICI Direct.com takes this much time because they will give you first buying or selling page where you have to fill information then after you have to proceed where they 54 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider will give you order verification page where you will check then after you have to proceed and this particular order verification will sent to the exchange then after order acknowledgement receipt will come and then after we have to see in order book whether order is executed or not so it takes so much time where as in other site they will give you within 5 to 10 seconds. Linkage: In online trading, it link with 3 in 1 account where it include bank account, demat account and trading account. Where it easily takes place transaction and we can easily transfer money from saving to secondary market, IPO, mutual fund, derivative and other product. In ICICI Direct.com, it also linked with 3 account and it is its own DP a\c, saving a\c and trading a\c. where as in India bulls, share khan and 5paisa.com they have its own DP a\c and trading a\c but not saving a\c, it has to be open in other bank a\c. where as kotak street and HDFC Securities having its own 3 account. Quotes update technology: this is a technology where latest and live quotes will be updated second to second. it also update latest price, volume, volatility etc. In India bulls, kotak street, sharekhan and in 5paisa.com, it is having trading through terminal so it is giving very fast update technology about the quotes where as in ICICI Direct.com still no such a type of technology like terminal trading is there but it gives fast updating technology and in the same way HDFC Securities also provides this facility. Registration charges: it is charges where we have to pay at the time of registration may be lifetime account, stamp duty charges, intermediary commission. In ICICI Direct.com and in HDFC Securities, it is Rs. 750. in 5paisa.com, kotak street and share khan it is Rs, 500 where as it is Rs. 250 in India bulls. Registration Time: It is the time between filling up form and activation of account. It includes rejection time period. In ICICI Direct.com, it takes 2 to 3 weeks registration time but some time it will give us quick response about of it also. Whereas in 5paisa.com it takes 10 days and in kotak street it takes 7 days, where as in share khan it takes 7 days, where as in India bulls it takes 4 days only where as in HDFC Sec., it takes 2 to 3 weeks. Terminal: this is an important technology for trading in secondary market where latest price, which share is going up, which share is going down, % change, we can see real trade practices on it, it is wise instrument. India bulls, share khan, 5paisa.com, kotak street provided terminal to their customer at extra cost. 55 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider Call alert facility: it is good facility provided where alert provided by company to its customer about indicator. ICICI Direct.com give this indicator with the help of giving message. e.g. if you have suggested that if particular stock increase to this prices then give me alert then this system give you alert and message come on your mobile. In other site like India bulls they will send you message in messenger.other site send you e-meil.
Comparative analsis of ICICI Direct.Com with other share trading service provider The comparative analysis of different company A/C. OPENING: The account opening charges of the icici are Rs750 where in HDFC it is Rs 700 in Kotak securities it is Rs500 where India bulls it is 250 and in 5paisa it is Rs 500 BROKERAGE 1 2 Cash segment Incase of icici it is 0.75%in HDFC it is 0.50% where in Kotak securities 0.50% incase of India bulls .0.50% and in 5paisa it is 0.50%. Margin In case of margin trading it is 0.15% in ICICI where in the HDFC it is 0.15% in KOTAK 0.10% India bulls it is 0.10% and in 5 paisa it is 0.10%
ANNUAL MAINTAIN CHARGES About maintain charges In case of the ICICI it is Rs 350 where in HDFC 299 in case of Kotak 240 in India bulls they are nil and for 5 paisa it is 250. MARKET BUYS OPTION In ICICI it is 0.02% and minimum Rs 20 where in the HDFC 0.04% and RS 25 in kotak it is 0.04% and Rs 15 in India bulls and 5 paisa there are ni charges. MARKET SELLS OPTION In ICICI it is 0.04% minimum Rs 20 in HDFC it is 0.04% and Rs 25 in Kotak it is 0.04% Rs 15 and in case of indiabulls it is Rs 17 per transaction and in 5paisa it is Rs 20 per transaction OFF MARKET BUY 0.02% and minimum it is Rs 20 in ICICI in hdfc it is 0.04% and Rs 25 in kotak it is 0.04 aRs 15 in case of indiabulls the charges are nil OF LINE SELL In ICICI it is 0.04% minimum Rs20 in case of HDFC it is 0.04% and Rs 25 where in case of kotak 0.04% and Rs 15 in case of the indiabulls 17 per transaction and in case of 5 paisa it is nil
COMPARISION Particulars
A/c. Opening Brokerage:Cash Segment ( Delivery ) Margin Segment ( Same Day ) Demat Charges:A/c. Opening Annual Service Chages Market Buy Market Sell Off-Market Buy Off-Market Sell Dematerialization Rematerialization Custody Charges Mini. Bal. Requirement in Savings A/c.
ICICI Direct
750
HDFC Sec.
700
0.85% 0.15%
0.50% 0.15%
NIL 350 0.02%, Mini Rs. 20 0.04%, Mini Rs. 20 0.02%, Mini Rs. 20 0.04%, Mini Rs. 20 Rs. 35 per request, Rs. 2 per certificate Rs. 20 per entry 0.75 per month per ISIN
NIL 299 0.04%,Mini. Rs. 25 0.04%,Mini. Rs. 25 0.04%,Mini. Rs. 25 0.04%,Mini. Rs. 25 Rs. 35 per request, Rs. 3 per certificate Rs. 10 per cetificate, Mini. Rs. 10 Rs. 1.25 per month per ISIN
ICICI-5000
HDFC-5000
Limit Exposure:Cash Segment ( Delivery) Margin Segment ( Same Day ) Saving Bank A/c. With Demat A/c. With
1 time 3 to 25 times ICICI Bank ICICI Bank
4 times 4 times HDFC Bank HDFC Bank
Particulars
Kotak Street
500
Indiabulls
250
0.50% 0.10%
0.50% 0.10%
NIL 240 0.04%,Mini. Rs. 15 0.04%,Mini. Rs. 15 0.04%,Mini. Rs. 15 0.04%,Mini. Rs. 15 Rs. 25 per request, Rs. 3 per certificate 0.04% of the value, Mini. Rs. 15 Rs. 1.25 per month per ISIN HDFC-2500+5000 Deposite for 7 days UTI-1000+5000 Deposite for 7 days KOTAK-2500+5000 Deposite for 7 days
200 NIL NIL Rs. 17 per transaction NIL Rs. 17 per transaction Rs. 25 per request, Rs. 1 per certificate 0.02% of the value, Mini Rs. 15 Rs. 1.25 per month per ISIN
ICICI-5000 HDFC-2500
4 times 4 times HDFC,UTI,KOTAK Kotak Securities
3 times 6 times ICICI,HDFC Indiabulls Securities
Particulars
Share khan
500
5-paisa
500
0.50% 0.10%
0.50% 0.10%
NIL 300 NIL NIL Rs. 18 per transaction Rs. 18 per transaction Rs. 15 per request, Rs. 3 per certificate Rs.15 per certificate. no charges
NIL 250 NIL Rs. 20 per transaction NIL Rs. 20 per transaction Rs. 25 per request, Rs. 5 per certificate Rs. 15 per cetificate Rs. 1.00 per month per ISIN
HDFC-2500+10000 Deposite
ICICI-5000+5000 Deposite HDFC-2500+5000 Deposite
4 times 4 times HDFC, UTI, GTB, IDBI, citi bank Share khan
1 time 5 times ICICI,HDFC India Infoline Securities
The comparative analysis of different company 60 S. K. Patel Institute of Management & Computer Studies
A/C. OPENING: The account opening charges of the icici are Rs750 where in HDFC it is Rs 700 in Kotak securities it is Rs500 where India bulls it is 250 and in 5paisa it is Rs 500 BROKERAGE 1 2 Cash segment Incase of icici it is 0.75%in HDFC it is 0.50% where in Kotak securities 0.50% incase of India bulls .0.50% and in 5paisa it is 0.50%. Margin In case of margin trading it is 0.15% in ICICI where in the HDFC it is 0.15% in KOTAK 0.10% India bulls it is 0.10% and in 5 paisa it is 0.10%
ANNUAL MAINTAIN CHARGES About maintain charges In case of the ICICI it is Rs 350 where in HDFC 299 in case of Kotak 240 in India bulls they are nil and for 5 paisa it is 250. MARKET BUYS OPTION In ICICI it is 0.02% and minimum Rs 20 where in the HDFC 0.04% and RS 25 in kotak it is 0.04% and Rs 15 in India bulls and 5 paisa there are ni charges. MARKET SELLS OPTION In ICICI it is 0.04% minimum Rs 20 in HDFC it is 0.04% and Rs 25 in Kotak it is 0.04% Rs 15 and in case of indiabulls it is Rs 17 per transaction and in 5paisa it is Rs 20 per transaction OFF MARKET BUY 0.02% and minimum it is Rs 20 in ICICI in hdfc it is 0.04% and Rs 25 in kotak it is 0.04 aRs 15 in case of indiabulls the charges are nil OF LINE SELL In ICICI it is 0.04% minimum Rs20 in case of HDFC it is 0.04% and Rs 25 where in case of kotak 0.04% and Rs 15 in case of the indiabulls 17 per transaction and in case of 5 paisa it is nil
DEMATERIALIZATION The dematerialization charges are in case if ICICI it is Rs 35 per request and rs 2 per certificate in case of HDFC it is 35 per request and Rs 3 per certificate wherein case of kotak it is Rs 25 per request and Rs3 per certificate in India bulls it is 25 pear request and rs 1 per certificate in 5 paisa is 25 per request and rs 5 per certificate DEMATERIALIZATION in ICICI it is Rs 20 per entry rs 10 per certificate in kotak 0.04 minimum it is 15 in indiabulls it is 0.02 of the value CUSTODY CHARGES The custody charges are in ICICI it is 0.75 per month in HDFC it is 1.25 per month in kotak securities it is 1.25 per month where in case of indiabulls it is 1.25 per month inand lastly in 5 paisa it is 1.00 per month MINIMUM BALANCE IN SAVING A/C The minimum saving balance which should required for the trading in ICICI Rs 5000 for HDFC it is 5000 where in case of Kotak if if account is in HDFC then 2500 + 5000 deposit for 7 days, if account with UTIit is -1000 + 5000 deposit for 7 days,and if the account is with kotak it should 2500 +5000 deposit for 7 dsys in case of India bulls if account is with icici it should 5000 if account is with HDFC it should 2500 where in 5 paisa if it is with icici then 5000+300 deposits and if with hdfc it should Rs 2500+5000 deposits. LIMIT EXPOSURE Cash (delivery) in ICICI 1 time, in hdfc 4 times, where as in kotak it is 4 times, in indiabulls it is 3times, where as in 5 paisa it is 1 time and in share khan it is 4 times. margin (same day ) it is in ICICI 3to 25 times, in HDFC it is 4 times, in kotak it is 4 times, in indiabulls it is 6times where as in 5paisa 5times and in share khan it is 4 times. SAVING BANK ACCOUNT For ICICI it is ICICI bank, for HDFC it is HDFC bank, for kotak it is HDFC ,uti and kotak, for indiabulls it is icici and HDFC, for 5 paisa it is icici bank and HDFC bank where as for share khan it is HDFC, UTI, GTB, IDBI, citi bank. 62 S. K. Patel Institute of Management & Computer Studies
DEMAT ACCOUNT for ICICI it is with ICICI bank, for HDFC it is hdfc bank, for kotak it is kotak securities, where as for indiabulls it is indiabulls securities, where as for 5 paisa it is indiainfoline securities and for share khan it is share khan.
Some customers are interested in account opening but not ready for maintaining minimum Rs. 5000 balance in saving account. Still quotes of BSE trading time are late by 10 to 15 minutes. Some time we cannot execute trade on BSE market. Still transaction speed is not high in compare to other site. Still some customers are saying that 0.75% on cash trading & 0.15% on margin trading are some what high. Some customers demanding more limits in deliver trading which is lower than other sites. Some customers are reluctant to shift from on DP to another because of having large portfolio and on that portfolio and on that portfolio they have to pa offline transfer charges.
For Brokers 1. Brokerage Firms need to ensure that their ability to provide effective customer service keeps pace with their growth, if you are marketing your firm to new customers, you better be able to provide them service when they do business with you. 2. All firms, whether on-line, discount or full service, have an obligation to ensure the best execution of their customers orders. 65 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider . 3. Network infrastructure will have to be stabilized. The Internet an computers will have to penetrate further in day-to-day life of investors. When security and accessibility issues are resolved and technology stabilizes successful investor will find the actual time spent trading will be minimal. Nearly all the effort involved will relate to monitoring the standards that have been set. Not so hard, but not so easy
FOR COMPANY: Company should decrease brokerage. Right now it is 0.75% on delivery and 0.15% on margin trading. Sometime problem arise on BSE market trading where we cannot execute trade on it. So company should improve infrastructure facility. Awareness should create among the people about this new type of technology with the help of seminar and expert session. Still some people are not clear how to trade on internet so company should give proper qualitative demo to them with descriptive information. Company should give proper knowledge about derivative product because in India it is emergence of this new type of product which is called hedging instrument. Company should introduce its own terminal which shows real trade practices. Company should put their feet in commodity trading because now a days farmer are more interested in hedging that particular item. BSE trading time is late by 10 to 15 minutes so we could not know actual real time prices so it should improve. Online pledge facility should be provided to the clients. (loan against securities) There should be link between demat account and portfolio tracker. 66 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider More scripts should be added to margin trading & Margin limits should be Increased. Trade limit should be removed from per script about Rs. 500. FOR CUSTOMER: Customer should not worry about brokerage part because services are far better and different types of products are there in site ICICI Direct.com is part of ICICI Group & this group is trusted by million of people.
. For investors 67 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider There is risk of loss associated with investing in securities regardless of the method used. New investors need to understand the principles of investing, their own risk tolerance, and their investment goals before venturing into the market. In addition, online investors may want to consider these other risks. High Internet traffic may affect online investors ability to access their account or transmit their orders. Online investors should be skeptical of stock advice and tips provided in chat rooms or bulletin boards. Investors should do their own research before acting on these tips. Also, for some online investors, there is a temptation to "overtrade" by trading too frequently or impulsively without considering their investment goals or risk tolerance. Overtrading can effect investment performance, raise trading costs, and complicate your tax situation. Use following tips. Tips for trading online 1. Know thyself: In other words, know the level of risk you are taking and whether it suits your investment personality and goals. 2. Know what you're buying: Research and understand what kind of security you are trading and whether it suits your investment needs. 3. Is your computer up to speed? Dated technology at your end can create delays in executing trades and receiving confirmations. 4. Exercise discipline: If you are buying a volatile stock, use a limit order to protect you from sharp, upward price movements. By submitting an order to buy a stock at a specific price, if the price rockets no purchase is made. This protects you from paying much more than you anticipated. 5. Know your options: If you can't get access to your account online, know your options for placing a trade. Most online brokers, for example, offer alternatives for placing trades such as touch-tone phone trades, faxing, or the old-fashioned way - speaking to a broker by telephone. But be aware that these options may increase your costs. 6. Confirmations: Investors sometimes mistakenly assume their trade orders weren't executed and submit another order. Check with the online firm on what procedures to follow to receive confirmations. 7. Ensure registration of the online broker 68 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider 8. Make sure that the online broker, through whom online trading is conducted, is registered with the securities regulator. 9. Before selecting an online brokerage firm, look at the various firms offering this service, and rate them on the basis of speed of execution and customer service. 10. Acquaint yourself with the rules of the market 11. When trading in foreign securities, it is important to acquaint oneself with the regulations applicable to the concerned markets. However currently, trading in foreign securities is not allowed in India. 12. Clarity on working procedures of the broker 13. The investor must be clear on the following aspects relating to the working of the broker: 14. Procedure for opening the stock broking accounts 15. Procedure adopted for placement, amendment and execution of the trade orders
Clarity of contingency measures 1. Before doing any online trading, one must be clear about the contingency measures, which will be adopted by the broker in the event of failure caused due to system breakdown and/or high network traffic. 2. Obtain confirmation from the broker 3. Always obtain a confirmation from the broker for transactions relating to placement, amendment and cancellation of orders. 4. Confirm source of information and ensure its credibility 5. Always confirm the source of information available online i.e. whether it is obtained from brokers, a corporate insider or an amateur investor. This will help in determining the validity of the information available online. 6. Use personal research and judgment for effective trading 69 S. K. Patel Institute of Management & Computer Studies
Comparative analsis of ICICI Direct.Com with other share trading service provider 7. The investor must not only rely on the status of stocks as posted online, but also use his own research results, for taking a trading decision. Also, prior to actual trading, the investor must be fully aware as to why he is buying or selling specific stocks and what is the risk involved in the investment decision. Based on his judgment as well as the status of stocks posted on the net, a prudent investment in the shares must be made.
Online Trading is successful in other parts of the world, especially in the US. Thats because it has a strong culture of using credit cards (plastic money) and a strong law and order system. If you look beyond the US, even other leading markets like Hong Kong are still in a premature stage for execution of internet trading. As for the future of internet broking in India, It sounds exciting, but when we talk about the net penetration level of telecommunication and computer usages, it is poor in India. Since the concept is new to investors, it is very important that they follow certain guidelines, which will ensure safe trading. Removing the mental block from the minds of the investor with regard to online trading. The Indian stock market faces the challenge of setting up this infrastructure. Another important point is people of India specifically; investors are not too much techno. This has been achieved through active use of cutting-edge technology and being improved by highly motivated and skilled employees.
The success of e-broking would depend on addressing each and every issue faced by the investors in offline trading and delivering the service in a seamless manner backed by world-class customer service. Finally India needs a robust and world class IT and telecom infrastructure coupled with explosion in Internet penetration. In under served Internet market of India, this is one definite case of build and they will come.
DECLARATION
We hereby, declared that the grand project titled COMPERATIVE ANALYSIS OF ICICI WEB TRADE WITH OTHER SHARE TRADING SERVICE PROVIDER is our original work and has not been published elsewhere .this has been undertaken for the purpose of partial fulfillment of
Gujarat university requirements for the award if the degree of the Master Of Business Administration
Bibliography
WEBSITES
http://www.hdfcsec.com http://www.indiabulls.com http://www.5paisa.com http://www.icicidirect.com http://www.sharekhan.com http://www.omkotak.com. http://www.HDFC.com http://www.indiabulls.com www.nsdr.com

2 Comparative Analysis .Com With Other Share Trading Service Provider

Загружено:

Сведения о документе

Исходное описание:

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

2 Comparative Analysis .Com With Other Share Trading Service Provider

Загружено:

Авторское право:

Доступные форматы

Comparative analsis of ICICI Direct.

Com with other share trading service provider

1 S. K. Patel Institute of Management & Computer Studies

2 S. K. Patel Institute of Management & Computer Studies

3 S. K. Patel Institute of Management & Computer Studies

6 S. K. Patel Institute of Management & Computer Studies

7 S. K. Patel Institute of Management & Computer Studies

10 S. K. Patel Institute of Management & Computer Studies

11 S. K. Patel Institute of Management & Computer Studies

12 S. K. Patel Institute of Management & Computer Studies

17 S. K. Patel Institute of Management & Computer Studies

Market share of online trading portals at present

21 S. K. Patel Institute of Management & Computer Studies

Daily transaction of online trading portals

22 S. K. Patel Institute of Management & Computer Studies

26 S. K. Patel Institute of Management & Computer Studies

27 S. K. Patel Institute of Management & Computer Studies

29 S. K. Patel Institute of Management & Computer Studies

39 S. K. Patel Institute of Management & Computer Studies

trading news market commodity derivatives charts research

trouble logging in!

Want to register?click here..

Loading page, Please wait...

Current Allocation 0.00 0.00 0.00 0.00 288.37

41 S. K. Patel Institute of Management & Computer Studies

Product : Find Stock Code Get Quote Best 5 Bids/Offers Explain

42 S. K. Patel Institute of Management & Computer Studies

MAHINDRA BANK LTD

02-Mar2005 375.50 352.00 388.70 352.00 355.60 +5.59 421,609

02-Mar2005 374.60 354.25 388.00 354.10

14:05:44 375.05 375.50 596 100 427.40 161.00

14:03:07 374.60 374.75 25 100 334.00 142.93

353.95 52 WEEK HIGH +5.83 399,159

43 S. K. Patel Institute of Management & Computer Studies

44 S. K. Patel Institute of Management & Computer Studies

45 S. K. Patel Institute of Management & Computer Studies

Margin S Discl. Open Executed Cancelled Expired Amt. L Qty Blocked P 0 0 0 0 NA

46 S. K. Patel Institute of Management & Computer Studies

Score? See it FREE!

POSTAL SAVINGS SCHEMES

POSTAL SAVINGS SCHEME FEATURES

National Savings Certificate (NSC)

Kisan Vikas Patra (KVP)

S. K. Patel Institute of Management & Computer Studies

48 S. K. Patel Institute of Management & Computer Studies

49 S. K. Patel Institute of Management & Computer Studies

50 S. K. Patel Institute of Management & Computer Studies

51 S. K. Patel Institute of Management & Computer Studies

53 S. K. Patel Institute of Management & Computer Studies

56 S. K. Patel Institute of Management & Computer Studies

57 S. K. Patel Institute of Management & Computer Studies

1 time 3 to 25 times ICICI Bank ICICI Bank

4 times 4 times HDFC Bank HDFC Bank

58 S. K. Patel Institute of Management & Computer Studies

4 times 4 times HDFC,UTI,KOTAK Kotak Securities

3 times 6 times ICICI,HDFC Indiabulls Securities

59 S. K. Patel Institute of Management & Computer Studies

ICICI-5000+5000 Deposite HDFC-2500+5000 Deposite

1 time 5 times ICICI,HDFC India Infoline Securities

61 S. K. Patel Institute of Management & Computer Studies

63 S. K. Patel Institute of Management & Computer Studies

64 S. K. Patel Institute of Management & Computer Studies