Exit Test for participants 1) Which of the following information forms available to the marketing manager can usually

be accessed more quickly and cheaply than other information sources? a) Marketing intelligence b) Marketing research c) Customer profiles d) Internal databases 2) Which of the following is not correct with regard to marketing? a) Marketing is a Management Function b) Marketing is a Philosophy c) Marketing is not related to Business Activity alone. d) Marketing means selling. e) Objective of Marketing is to achieve customer satisfaction 3) Which of the following is a part of Marketing Management? a) Identification of Business Opportunities b) Understanding the Customer needs c) Producing according to customer needs d) Delivering as per Customer convenience e) All the above 4) A series of instructions that tells a computer what to do and how to do it is called a a) Program b) command c) user response d) processor 5) Which is the part of a computer that one can touch and feel? a. Hardware b) Software c) Programs d) Output 6) Delivery Channel means a. maternity wards b. handing over the products to the buyers c. places where products are made available to the buyers d. All of these e. None of these 7) Effective marketing helps in a. developing new products b. creating a competitive environment c. building demand for products d. All of these e. None of these 8) What is the rule No.1 in customer service? a) Keep them asking for more b) A good customer is a profitable customer c) Yes We Can d) The Customer is always right 9) What is Consumerism? a) Increased tendency of consumers to buy imported goods b) Increase in the size of tertiary sector c) Increased rate of consumer retention 1

d) Increased importance & power of consumers 10) Employees having most direct contact with the customers are often referred as? a) Operators b) Customer Service Representatives c) Back Room Staff d) Front line staff 11) Which of these businesses is likely to perform best in customer service? a) Auto service station with cafeteria b) National Electric Reseller c) Inland revenue-customs & excise department d) Village hairdresser with many loyal customers 12) Who sets the quality standards for the customer service offered by the banks? a) General Manager Marketing b) Customers c) Board of directors d) Customer service department 13) A point in a transaction at which customer expectations are most demanding is called a: a) Run for the hill moment b) Brown Trouser Moment c) Golden Moment d) Moment of truth 14) What is the "interactive voice response" (IVR) mechanism on your phone? a) The function that allows you to hear the other person through the phone b) The function that recognise your voice when you get a machine answering the call c) The ability to press the number on the keypad during a call which are then transformed into words d) None of the above 15) Which of the following cannot be a reason for regulating banking operations by central bank? a) Banks act as intermediary between savings and loans b) Banks control most of the money supply c) Banks hold major part of public savings d) Banks earn profit from trade finance, IPO and M&A Activities 16) As per RBI guidelines, banks will not be permitted to charge foreclosure charges/ pre-payment penalties on home loans on floating interest rate basis, on the recommendations of committee: a) Deepak Mohanly b) Damodaran c) C. Rangarajan d) M.V.Kamath 17) RBI has permitted Non Resident Indians (NRls) to transfer funds from non-resident ordinary (NRO) account to non-resident external (NRE) account within the overall ceiling of USD_____ million per financial year subject to payment of applicable tax. a) One b) Two c) Three d) Five 18) RBI has decided to permit non-bank entities incorporated in India under the Companies Act 1956, to set up, own and operate ATMs in India. Non-bank entities 2

would be permitted to set up in India, after obtaining authorisation from RBI under the Payment and Settlement Systems (PSS) Act 2007. a) White Labels ATMs c) Black Labels ATMs b) White Plastic ATM's d) Black Plastic ATM's

19) Money Laundering refers to ____________. (a) Transfer of assets/cash from one account to another (b) Conversion of illegal money through banking channels (c) Conversion of cash into gold for hoarding (d) Conversion of assets into cash to avoid income tax 20) While opening an account of a Public Limited company, which of the following is a must?
(a) (b) (c)

Introduction by a customer known to the banker Certificate of incorporation/Certificate of commencement of business Introduction by ROC Copy of bye laws d) None of the above (b) Certificate given by ROC

21) In case of societies, the important document to be verified is ____________.

(a) (c) (d)

Certificate given by the Local Authorities No document is to be verified in case of societies, as societies are exempted by Registrar

22) Tracker id is used for a) Tracking users b) Protection against password hacking c) tracking lost cheques d) Tracking mobile banking pin numbers 23) In CTS the minimum time for clearance is a) T +0 b) T+1 c) T+2 d) T+3 24) Which of the following ought to be the core objective of a monetary Policy? (a) Stability in employment b) Price stability (c) Money supply d) Growth in employment 25) What is the reverse repo rate at present? a) 6% b) 6.25% c) 6.75% d) 7% e) 6.5%