Software Development Trends

Survey Results

2011

2011 Software Development Trends

Survey Results
Copyright 2011 ExecutiveBrief

NOTICE No part of this survey results document may be reprinted, reproduced, transmitted, or utilized in any form by any electronic mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publisher, ExecutiveBrief. Reasonable efforts have been made to publish reliable data, accurate statistical analysis and information, but ExecutiveBrief cannot assume responsibility for the validity of all the voluntary input provided by respondents as a part of this survey nor for the consequences of its use. Published in the United States of America. This Survey was underwritten and made possible by our Corporate Sponsor:

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Table of Contents
Introduction 2 Key Findings and Takeaways Respondent Profile The Software Development Environment Third Party Interaction and Resources SaaS/Cloud Applications Mobile Applications Future Business Outlook Greatest Potential Impact to your Business in 2011 About ExecutiveBrief 2 3 6 12 15 18 21 24 27

Introduction

Introduction
The ExecutiveBrief 2011 Software Development Trends Survey was conducted from June 6 through June 30 of 2011, with official results and analysis published in August 2011 in ExecutiveBrief (www.executivebrief.com). As with previous annual surveys, this survey is intended to inform senior business leaders and industry professionals of common and prevailing trends, along with key priorities reported among their peers throughout the spectrum of the software development industry. Approximately 300 software industry business leaders and software development professionals participated in this survey. The survey consisted of a detailed series of key questions, the majority of which were multiple choice with options for alternate inputs. There was one open-ended question soliciting the respondents thoughts on the greatest potential software development trend which may impact their business in 2011. ExecutiveBrief conducts this survey annually. To participate in the 2012 survey, check the ExecutiveBrief website for details in the early months of 2012.

Key Findings and Takeaways

Seventy-nine percent (79%) of respondents indicated their software development budgets would increase in 2011; with nearly half indicating their budget is likely to grow greater than 10% as compared to last year. Only 5.2% believed their 2011 budget would decrease by 10% or more as compared to 2010. This is an even more bullish outlook for budget growth than reported in 2010. Hiring continues to be a priority with over half (54.3%) of all respondents indicating they plan to add permanent staff in the second half of 2011 and 2012. That is roughly the same response as in the 2010 survey. Almost 86% of respondents surveyed identified their organizations current top priority being new product and application development. Thats up from 70% of respondents surveyed last year. This demonstrates continued commitment to the core mission of developing new applications. Survey data indicates growing interest and early-market activity in SaaS/Cloud and mobile applications. The majority of respondents indicated business case planning, solution architecture, and implementation as their greatest challenges and need for assistance. Priority among respondents remains improving quality and user experience. This is consistent with last years survey and a sign of a growing and competitive software development marketplace.

2011 Software Development Trends: Survey Results

Respondent Profile

Respondent Profile
Before we present results from the 2011 survey, its important to understand the profile of people who responded to survey questions. With this understanding, we can better appreciate and analyze their response.

What is your vantage point of viewing the current status and trends within the Software Development Industry?
5.3% 0.7% 8.1% 33.1% 4.9% 6.0%

41.9%

Advisory: Consultant, Business Analyst, Systems Architect, Industry Analyst Engineering: Software Developer, Quality Control, Research & Development Supporting: User Support, Technical Writing, Training Supervisory: Technical Lead, Development Manager, Project Manager, Engagement Manager Sales & Marketing: Sales Representative, Sales or Marketing Manager/Director Business Leader: Vice President/Director/Manager of Software Development, IT, Engineering, Operations, etc. Strategic/Fiduciary Responsibility: C-Level Executive, Board Member, Investor

Similar to the 2010 survey, approximately two-thirds of all respondents identified themselves as being part of senior and executive management, with a quarter of all respondents identifying themselves as having strategic and fiduciary responsibilities. These are significant groups to weigh as we look further into survey data and analyze responses on business challenges and industry outlook. Another large group of respondents indentified themselves as being involved in the technical aspects of software development a little over 19% described themselves as part of technical management, engineering, and related consultative services. As with last years survey, 2011 respondents are professionals either predominately involved in strategic business decisions with regard to software development or directly implementing those decisions.

2011 Software Development Trends: Survey Results

Respondent Profile

Organization type
An Independent Software Vendor (ISV) (of any size) A Software as a Service (SaaS) Provider A Small to Medium Enterprise (SME) organization of less than 500 employees A Software Development Consulting Firm An Enterprise Organization of greater than 500 employees that develops in-house software applications/systems An IT Analyst Organization A Venture Capital Investment Firm/Group for Portfolio Software Companies A Computer Science or Engineering Education Provider Other
0

57.7% 45.1% 38.4% 15.8% 13.0% 4.9% 1.1% 0.7% 6.3%

10 20 30 40 50 60

% of respondents

To gain a more complete perspective of the survey results, it is also important to understand the types of organizations these business leaders and software professionals represent. As in the 2010 survey, the largest group of 2011 survey respondents identified themselves as Independent Software Vendors (ISVs), whose core business is software development. This group represents nearly 60% of all respondents. Software as a Service (SaaS) providers continue to be well represented in our trends report, with 40% describing their organization as such. Small to Medium Enterprise organizations (SME) made up a little over 38% of respondents, nearly 10% greater than last year. As with last years report, it is understood there is a degree of potential overlap in organizations identifying themselves as ISVs, SMEs or large enterprise as respondents were allowed to select more than one description of the type of organization they represent. Similar to the 2010 survey, the smallest representative segment of responses came from third party organizations, such as analyst organizations, consultants, the investment community, and education.

2011 Software Development Trends: Survey Results

Respondent Profile

What vertical markets or industries does your company serve?

Any Target Market Healthcare & Life Sciences Banking & Financial Services High Tech Government Retail & Consumer Education Telecom Manufacturing Energy, Resources & Utilities Insurance Media & Information Services Travel, Transportation & Hospitality Automotive Construction Packaged Goods Agriculture Other 0 5
8.3% 6.8% 6.1% 6.1% 3.4% 8.0% 13.6% 13.3% 12.9% 12.5% 11.0% 14.8% 23.1% 20.1% 19.3% 17.8% 29.9% 31.1%

10

15

20

25

30

35

% of respondents

Just as we saw with role types in the previous chart, the overwhelming majority of respondents to the 2011 survey offered their response from the perspective of active participant in the software development business. As the chart above indicates, there is no clear majority of markets or industries served. While healthcare and life sciences was selected by more respondents than any other available choice, respondents continue to serve a broad range of industries. In a change from last years survey, respondents were given the choice of indicating they served any addressable market. Approximately 30% chose this response, possibly indicating interest in repurposing technology and porting applications from one market to another. Respondents were allowed to select all markets they are active in software development. This data compares well to the 2010 survey, without any significant change to the prioritization of markets or industries served.

2011 Software Development Trends: Survey Results

The Software Development Environment

The Software Development Environment

The survey asked a series of questions to understand the primary context of software development in 2011, from the perspective of priorities to most common and popular processes and tools.

What are your organizations current Top Software Development Priorities?

New Software Product/Application Development Creating and/or Integrating New Technologies/Products/Innovations Improving Usability / User Experience Improving Application / System Performance Software Maintenance and Support Reducing Operational Costs/Expenses Migrating to Mobile Platforms Moving to the Cloud Information Security and Compliance Keeping Legacy Systems Current Audit Compliance / Information Governance Other
0

85.7% 64.5% 61.3% 52.0% 51.3% 41.2% 31.5% 31.5% 31.2% 20.8% 16.5% 3.6%
20 40 60 80 100

% of respondents

Almost 86% of respondents identified their organizations current top priority being new product and application development. Thats up from 70% of respondents surveyed last year. This demonstrates continued commitment to the core mission of developing new applications. Cost reduction remains to be a mid-grade priority as compared to 2010 survey data. This can be explained because cost reduction by nature is difficult to carry as a top priority year-after year. When this response is weighed with others in the survey, the continued lower priority of cost reduction takes on a new meaning. As well discuss later in this report, the majority of respondents forecast budget and hiring increases. Combined with the top priority to develop new software and applications, while expressing a decreased interest in cost and expense reduction, there continues to be an indication software development professionals are bullish on their immediate future. This is a continuing trend, as indicated in last years report. Something to note is we expanded this years survey to reflect growing interest in mobile and cloud applications. While survey data indicates both are relatively low priorities, survey result presented later in this report suggests mobile and cloud applications are gaining support and increased market attention.

2011 Software Development Trends: Survey Results

The Software Development Environment

In what Software Developmental Area(s) does your organization need the greatest improvement?

Quality Assurance / Quality Control User Interface Design Requirements Definition Business Analysis Project Scope and Estimation Project Management Implementation / Deployment Coding / Construction / Integration Process Modeling User Training Customer / User Relationship Management System Architecture Maintenance and Support Privacy and Security Compliance Other 0
4.7% 3.0% 2.1% 16.7% 15.0% 14.5% 13.7% 13.2% 12.8% 12.0% 31.6% 31.2% 27.4% 26.1%

41.9% 39.3%

10

20

30

40

50

% of respondents

When asked which software development area a respondents organization most needed to improve, survey results were consistent with last years data. Priorities remain improving quality and user experience. This is often a sign of a rapidly growing and competitive marketplace. Need for improvement in software architecture remained low, as did maintenance and support, security, and compliance. Looking at response to this question and combining it with others in the survey, a reasonable conclusion is there continues to be more emphasis placed on customers and users of applications. This may support conclusions drawn elsewhere in this report of a continued bullish outlook for software development and the ramp-up of new marketing initiatives.

2011 Software Development Trends: Survey Results

The Software Development Environment

Where is the majority of your organizations software development work focused or primarily deployed?
Data Storage / Management / BI Financial Healthcare Project / Process Management Communication / Networking / IT Tools CRM E-Commerce Programming Software / Software Development Tools / Platform Document Management Inventory / Asset Management CMS / Web Publishing ERP Online Analytics Supply Chain Management HR Education / Learning Software Security Marketing Automation Social Networking Video / Imaging / Graphics / Animation Insurance VOIP Media Software Other
0 5

20.4% 19.3% 18.9% 18.1% 17.8% 15.2% 15.2% 15.2% 14.4% 13.0% 12.6% 11.9% 11.5% 11.1% 9.3% 8.5% 8.5% 7.8% 7.4% 7.4% 5.6% 5.6% 2.2% 9.3%
10 15 20 25

% of respondents

When looking at areas for greatest improvement, its interesting to put the responses in the context of the organizations primary software development focus. With no single response earning a majority, respondents indicate broad interest and ranging focus in contemporary software development markets. It is interesting to note while social media and networking have enjoyed rapid growth in popularity among users and the investment community, respondents rated it low as a priority and area of focus. This may signal a limit to the demand for new social networking applications and a level of market saturation. It is certainly an area to monitor in future surveys. Graphics-intensive and gaming environments continued to rank low in response, a continuing trend, as noted in our 2010 report.

2011 Software Development Trends: Survey Results

The Software Development Environment

What is your company's software product/application development platform?

Internet / Web
66.5%

SaaS / Cloud

54.1%

Enterprise Applications

53.4%

Desktop Applications

48.5%

Mobile / Handheld

42.1%

Embedded

10.5%

Other
0

1.9%
10 20 30 40 50 60 70 80

% of respondents
When asked about the respondents software product and application development platform, the majority responded Internet/Web, with Enterprise Applications ranking high as well. Desktop applications earned a notable response and Embedded ranked lowest. There is no significant change compared to last years data. Compared to 2010 response, the greatest change in platform use is SaaS/Cloud and Mobile/ Handheld. SaaS/Cloud increased from 38.7% to 54.1% and Mobile/Handheld increased from 29% to 42.1%. Both increases are significant. Combined with data elsewhere in this report, a reasonable conclusion is cloud and mobile applications are gaining interest and support.

2011 Software Development Trends: Survey Results

The Software Development Environment

What is your preferred Software Development methodology/model?

9.2%

0.8% 1.9% 2.3% 4.6%

9.2% 56.5%

15.6%

Agile Iterative Waterfall Process RAD RUP XP: Extreme Programming V-Model Other

Looking deeper into the software development environment, we surveyed which specific development methodologies or models are most popular and in use. Agiles popularity and dominance continues. Agile continued its dominance as the software development methodology of choice, with over onehalf selecting its use as a preferred method. Iterative once again took the number two spot and Waterfall again placed third. There were no significant differences between 2010 and 2011 survey data, suggesting stability in software development methodologies and models.

2011 Software Development Trends: Survey Results

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The Software Development Environment

What are your organizations preferred development languages/environments/frameworks?

C, C++, C# Microsoft .NET SQL HTML JavaScript JAVA XML AJAX PHP Python Perl Ruby Other 0

61.1% 59.5% 56.9% 48.9% 48.1% 46.9% 44.7% 37.8% 18.3% 9.9% 6.5% 5.7% 10.7%
10 20 30 40 50 60 70 80

% of respondents

In terms of which programming languages, programming environments, and frameworks were most common, Microsoft.NET, SQL and the C-family again share top honors. Python, Ruby, and Perl remain least preferred. There were no significant changes in response for all languages, environments, and frameworks, from 2010 to 2011.

2011 Software Development Trends: Survey Results

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Third Party Interaction and Resources

Third Party Interaction and Resources

We surveyed respondents on how much of their software development work-load is performed in-house versus external personnel and resources, ranging from consulting services to formal outsourcing.

Approximately what percentage of your organizations software development is done in-house versus Outsourced to a third party software development organization?

1.5%

2.3% 7.6% 10.7%

> 75% in-house, < 25% Outsourced 100% in-house > 90% in-house, < 10% Outsourced

52.3% 25.6%

50% in-house, 50% Outsourced < 25% in-house, > 75% Outsourced 100% Outsourced

Responding to the question of the use of outsourcing, a little over half of all respondents answered they handle software development 100% in-house. This continues a trend noted last year and statistically matches last years results. Only 1.5% of respondents reported they outsource everything, leaving approximately one-half of software development organizations doing some degree of outsourcing. This too deviates little from last years response. As noted in last years report, it is hard to tell if the increase in in-house software development is a temporary condition or trend. Given continued economic challenges, it is possible that reduced outsourcing is due to existing human resource capacity within organizations. As with the 2010 survey, 2011 survey results support greater emphasis on new applications, hiring, and budget increases. This continues to be an area of software development to watch. As organizations grow and the economy improves, we may see a swing back to an increase in outsourcing as businesses seek ways to move faster in given markets.

2011 Software Development Trends: Survey Results

12

Third Party Interaction and Resources

If you currently use Outsourced software development services, or have used them in the past, or are considering using them in the future, your outsourcing model is:

17.9% 32.5%

15.4%

13.8% 20.3%

Both onshore and offshore Offshore, Multi-Source Offshore, Single-Source Onshore, Multi-Source Onshore, Single-Source

Respondents who answered positively to outsourcing were further asked about their outsourcing model whether their third-party partners were onshore or offshore, whether they used one vendor or multiple vendors, or any of the combinations thereof. Results from the 2011 survey matched those in 2010. The largest group was again found to be the model of having third-party vendors both onshore and offshore, keeping some software development nearby. The second largest group was once again the model of using a single off-shore software development partner. This group appears to continue to provide good value, quality, and loyal business relationships. Onshore and offshore multi-source is the least employed business model reported. This slightly differs from 2010 data and is an area to monitor. A bias toward single-source may indicate a trend valuing fewer, more deeply involved business relationships.

2011 Software Development Trends: Survey Results

13

Third Party Interaction and Resources

If you use Outsourced and Offshore software development services, where are their development centers located?

India Latin America / Mexico / Brazil Other Eastern Europe Other Southeast Asia / Pacific China Russia Romania Ukraine Australia / New Zealand Canada Other 0 10
16.9% 15.7% 15.7% 13.3% 12.0% 8.4% 8.4% 7.2% 7.2% 16.9%

68.7%

20

30

40

50

60

70

80

% of respondents

Continuing with those organizations that utilize offshore outsourcing vendors, India remains the top destination by a wide margin nearly 70% of respondents who offshore do so with India vendors. This data is effectively the same as surveyed in 2010. As in 2010, Ukraine, Eastern Europe, and Russia remain strongly supported with a combined 36.1% of respondents outsourcing to those markets. Mexico and Latin America once again gained support in 2011, from 10.2% in 2010 to 16.9% in 2011. This is the second year this trend has been noted and is something to watch in future reports. Southeast Asia offshoring increased in 2011 as well, from 8.4% in 2010 to 15.7% in 2011.

2011 Software Development Trends: Survey Results

14

SaaS/Cloud Applications

SaaS/Cloud Applications
With increasing consumer interest in Saas/Cloud applications, we asked respondents a number of questions regarding their current SaaS/Cloud activities.

At what stage is your company in developing SaaS/Cloud applications?

26.4% 40.6%

33.0%

Maintaining and supporting SaaS/Cloud applications Developing and implementing SaaS/Cloud applications Defining SaaS/Cloud strategy

When asked about their stage of SaaS/Cloud development, respondents were fairly balanced between defining, developing, and supporting their respective SaaS/Cloud applications. Approximately 60% of respondents indicate they are in the pre-maintenance and support stage of development, reflecting the market infancy of SaaS/Cloud applications as compared to others. Twenty-six percent (26%) reported current efforts are centered on defining their SaaS/Cloud strategy. A little over 40% of respondents indicated they are in the maintenance and support stage of development, a percentage that tracks closely to the 45% of respondents who identified themselves as a SaaS provider. This data suggests a growing market with a number of new entrants preparing to join the already growing community of developers and vendors. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

15

SaaS/Cloud Applications

What elements within a SaaS/Cloud project or application does your company find most challenging?

Defining tangible benefits and Return on Investment

33.2%

Security

32.1%

Operation and Support

31.6%

User Experience

31.6%

Architecture

25.8%

QA/QC

14.2%

Other
0 5

5.8%
10 15 20 25 30 35

% of respondents

Reflecting the relatively balanced stage of SaaS/Cloud activity, respondents were fairly even in their response to the greatest challenge they face within their respective SaaS/Cloud development. Responses were evenly given among challenges ranging from defining benefits and ROI, security, support, and user experience. Architecture and QA/QC were concerns, but notably less so than others. Combining response to this question with the previous question on stage of development, it appears the majority of respondents are in the early phase of SaaS/Cloud application development working through the challenges of user experience and associated tangible benefits, as well as a pursuable ROI. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

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SaaS/Cloud Applications

Of the following stages of SaaS/Cloud software development, where do you feel your company could use the most assistance?

Adding software development SaaS/Cloud resources

51.4%

Developing SaaS/Cloud strategies

36.7%

Assessing, recommending and finding the right solutions for your customers

27.1%

Other

5.1%

10

20

30

40

50

60

% of respondents

Adding software development resources was identified as the greatest need of assistance to respondent organizations involved in SaaS/Cloud application development. This may be a reflection of the previous conclusion the SaaS/Cloud space is in its infancy, as compared to other markets, with a growing number of organizations preparing to enter the market or currently involved in early-market activities. Supporting early market activity, 36.7% of respondents identified a need for assistance in strategy and 27.1% chose a need for outside help in solution identification. Both indicate a good number of respondents are in early stages of development and may support the top answer to this question being more resources are required this is a common challenge to companies and organizations entering new markets. Respondents were given the opportunity to select more than one answer. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

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Mobile Applications

Mobile Applications
As with increasing consumer interest in SaaS/Cloud applications, we asked respondents a number of questions regarding their mobility plans and activities.

At what stage is your company in developing Mobile applications?

19.0% 33.2%

47.8%

Defining Mobility strategy Developing and implementing Mobile applications Maintaining and supporting Mobile applications

Asked about their stage of development relative to mobile applications, the majority (47.8%) reported developing and implementing as their current stage. Pointing to the early stages of a growing market, 19% identified maintaining and supporting mobile applications as their current stage. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

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Mobile Applications

What elements within a mobile project does your company find most challenging?

Defining Tangible Benefits and Return on Investment

36.3%

Solution Architecture

32.2%

Connecting to Legacy Enterprise Systems

26.9%

Mobile Security

24.0%

Mobile UX

18.7%

Other
0 5

7.0%
10 15 20 25 30 35 40

% of respondents

Response to the question of the most challenging issue facing mobile application development was interesting; with 36.3% indicating the definition of tangible benefits and ROI is the greatest challenge and 32.2% identifying solution architecture as a concern. Both indicate early-market activity. A bit fewer than 30% of respondents indicated connecting to legacy enterprise systems as their greatest challenge, generally a later concern based on the business case for mobility with dependencies on solution architecture. Security is a concern of approximately 25% of respondents, possibly supporting more earlymarket activity and greater concern over creating a business case and challenge of solution architecture. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

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Mobile Applications

Of the following stages of Mobility Strategy, where do you feel your company could use the most assistance?

50 40
% of respondents

49.7% 45.5%

30 20 10 0
19.4%

7.3%

Mobility Roadmap Design

Biz Process Mobilization

Mobile Applications Implementation

Other

Mobile application implementation was the top response to the question of greatest need for mobility strategy assistance (49.7%), closely followed by 45.5% of respondents who identified roadmap design as their greater need. Nineteen percent (19%) of respondents identified business process strategy as their greatest need for assistance. Combining that response with the need for roadmap design assistance reflects the early-stage of the mobility market. Respondents were given the opportunity to choose more than one answer. There is no comparative 2010 survey data.

2011 Software Development Trends: Survey Results

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Future Business Outlook

Future Business Outlook

The last part of our survey asked respondents a number of questions about the outlook on their business in terms of organizational evolution and financial investments in software development.

For the remainder of 2011 and during 2012, do you anticipate your software development organization will be:

Adding permanent headcount (hiring)

54.3%

Headcount remaining roughly the same

29.0%

Adding temporary headcount (part-time or fixed project work)

9.8%

Outsourcing some functions

6.1%

Reducing headcount 0.8%

0 10 20 30 40 50 60

% of respondents

As with the 2010 survey, the question of anticipated staffing in 2011 and 2012 produced encouraging news for unemployed workers and those seeking change in employment. Over half (54.3%) of all respondents indicated they plan to add permanent staff in the second half of 2011 and 2012. That is roughly the same response as in the 2010 survey. Only 0.8% of respondents believe theyll reduce headcount in the coming months and year. Combined with other survey data indicating increased budgets and software development activities, there continues to be bullish outlook on the software development business.

2011 Software Development Trends: Survey Results

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Future Business Outlook

What is your approximate software development budget for 2011?

2.8% 6.6%

8.5% 32.9%

30.5% 18.8%

Less than $500,000 Between $500,000 and $1,000,000 Between $1,000,000 and $5,000,000 Between $5,000,000 and $10,000,000 Between $10,000,000 and $50,000,000 Greater than $50,000,000

Looking at overall software budgets, respondents were asked to share their 2011 plans. Compared to 2010 survey data, all categories of spending remained consistent in its breakdown. There are no notable changes projected in 2011, as compared to 2010. This may suggest the expectation of continued market stability and a predictable economy.

2011 Software Development Trends: Survey Results

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Future Business Outlook

Is your 2011 software development budget

5.2%

10.0% 38.9%

46.0%

Greater than it was for 2010 by less than 10% Greater than it was for 2010 by greater than 10% Less than it was for 2010 by less than 10% Less than it was for 2010 by greater than 10%

Looking further into projected budgets, we asked respondents to characterize their 2011 budget as compared to 2010. The results parallel 2010 survey data and are highly favorable for an active software development market, as well as expectation of an improving business environment. Seventy-nine percent (79%) of respondents indicated their software development budgets would increase in 2011; with nearly half indicating their budget is likely to grow greater than 10% as compared to last year. Only 5.2% believed their 2011 budget would decrease by 10% or more as compared to 2010. This is an even more bullish outlook for budget growth than reported in 2010, with the greatest change being respondents who expect their budget to increase by greater than 10% over 2010 budgets. Respondents expecting 10%+ budget growth increased from 35.8% in 2010 to 46% in 2011. Given the greatest represented persona in the survey is executive management with fiscal responsibilities, this is significant.

2011 Software Development Trends: Survey Results

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Greatest Potential Impact to Your Business in 2011

Greatest Potential Impact to Your Business in 2011

We closed the 2011 survey with an essay question on what respondents believe to be the greatest software development trend potentially impacting their business in 2011. As with last years response, three categories of answers stood out the majority of respondents again believe trends in SaaS/Cloud and Mobility have the greatest potential impact on their business in 2011. Here is a sample of the answers we received: Agile Android tablet growth androids Availability of Open Source code, smaller development teams, and philosophy Availability of skilled resources BI Biggest impact is range of competing mobile platforms and providing middleware for all of them. Business application mobility Challenges related to VC Funding and overall economic conditions. Changing of the mobile resources (tools) in the market place. Cloud Cloud and Mobile Cloud and Mobile Private clouds, mobile devices Cloud Computing Cloud Security Cloud services Cloud Standards Development Cloud, Small Form Factor Devices Software moving online to the cloud Cloud/SaaS SaaS / Cloud SaaS and Mobility SaaS and the Cloud SaaS tools and growth SaaS/Cloud computing, digital data storage and services competition and growth Increased interest in SaaS Customer interest in Cloud

2011 Software Development Trends: Survey Results

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Greatest Potential Impact to Your Business in 2011

Contemplating the migration to cloud computing. Continued migration to web-based applications Acceptance of web based solutions as a viable delivery system. Creating best UX Changing expectations for User Experience cross-platform mobile deployment Customers Impact Business Customers wanting Control in the cloud Data integration and visualization. Data warehousing Development for Slate/Tablet devices EHR Certification Electronic Medical Record Technologies and Mobile technologies Emergence and adoption of SaaS by our target customers Emerging shift to mobile end of Microsoft dominance Expansion of Smart Phones in business. .NET Framework 4. IHE Initiative. Flashy UI and Web/Cloud based applications Growth of technology such as iPad HTML 5/CSS 3 acceptance Improving Security Increasing acceptance of open source CMS for the enterprise. Integration of legacy in house without side developed apps and vice versa Inversion of Control Lean SW development, CI and OSGi Linux on embedded devices, Python as a web-platform Microsoft's communications on Windows 8 development strategy is completely incompetent. iPad and Mobile Mobile Mobile and all other electronic delivery channels Mobile and Cloud Computing Mobile and Virtual Reality Development trend. More developer jobs than available developers Move to agile for large projects. Move to Agile/Scrum Move to cloud Moving away from app server Nearshore growth

2011 Software Development Trends: Survey Results

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Greatest Potential Impact to Your Business in 2011

Need to adapt UI designs for implementation on both smartphone and notepad form factors New government regulations New OS's NOSQL database development - early stages but forcing paradigm rethink Offshore support Other software development & .NET standards overall economy PCI Security Compliance Platform change Research and Development and New Invention in current market Search based apps Security breaches and exposure SOA Social Networking for sharing of development Supporting multiple mobile platforms: iPhone, iPad, Android, BB, & Windows Phone Tablet PCs Tablet, Cloud Tablets The economy impact on development resource availability overseas The movement to the Cloud. The need for enterprise grade features provided in one consistent user experience. upgrades & advancement Use of virtualization. using internet technology to create process improvements in marketing operations Vendors consolidation

2011 Software Development Trends: Survey Results

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About ExecutiveBrief

About ExecutiveBrief
ExecutiveBrief is an online periodical for technology managers and business leaders. It provides quality original articles on emerging industry trends, software development methodologies, outsourcing, and project management. ExecutiveBrief recognizes the power that is in information insights and analysis on emerging trends, best practices, and industry events in order to fit, succeed, and compete in a fleeting technology world. It partners with leading industry experts to produce and publish useful information which is readily downloadable and available free to ExecutiveBrief subscribers. Find out more at http://www.executivebrief.com. If you are an industry expert and would like to contribute to ExecutiveBrief, please send your resume and samples of work to editorial@executivebrief.com. For all other inquiries, please complete the contact form at http://www.executivebrief.com/contact/.

2011 Software Development Trends: Survey Results

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