QUESTIONNAIRE (Contractor/Builder/Engineer/Hollow brick makers/Mason/Consumer) Dear Sir/Madam, We are conducting a survey on Analysis of consumer behaviour towards various cement

brands & grades with special reference to Thanjavur district, as a part of my research report. I would be extremely benefited if you could share your valuable time for answering the following questions. I assure you that the Informations provided by you would be used only for my research purpose. A) Name : ____________________________________ B) Name of the shop/ Firm C) Address D) Contact Number E) Land Line F) Email Id G) Website : : : : : : ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________

1. Whether you are a, (a) Contractor (b) Builder (c) Engineer (d) Mason (e) Hollow brick makers (f) Consumer 2. Purpose of purchasing the cement brand. (a) House construction (b) Multi storied flats (c) Commercial purpose. (d) Repair (e) Above all (f) Others ___________________ 3. How many brands you generally use for construction purpose? (a) One (b) Two (c) Three (d) More then 3 4. Which brand do you use more for construction purpose? ( mention the brand) (a) Ultratech cement (b) Dalmia cement (c) Sankar cement a b c d e f g h (d) (e) (f) (g) (h) (i) Ramco cement Chettinad cement Bharathi cement Arasu cement penna cement zuari cement

(j) Others ___________________ 5. Where do you approach for purchasing cement? (a) Direct company (b) Dealer

(c) Retailer (d) Government (e) Nearby shops 6. (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) Rank the brand on the basis of your preference. Ultratech cement Dalmia cement Sankar cement a b c d e Ramco cement Chettinad cement Bharathi cement Arasu cement penna cement zuari cement Others ___________________

7. Whether colour plays an important role in purchasing? Yes/No if yes _______ (a) Dark colour (b) Light colour (c) Doesnt matter (d) No idea 8. Do you consider the batch number, certification standard and date of the cement bags? (a) Yes (b) No (c) Doesnt matter (d) No idea 9. How youre selecting the particular brand on the basis of cost. (b) Lower price (c) At par/average price (d) Higher price (e) Doesnt matter 13. Rank the factors for the cement brand. s.n o a) b) c) d) e) f) g) h) i) j) Cement Brand Ultratech cement Dalmia cement Sankar cement Ramco cement Chettinad cement Bharathi cement Arasu cement penna cement zuari cement Others Brand image Availability Quality Quick setting strength Fast curing

11. Have you knowledge of cement grade .yes / No______ if yes? Rank the grade on the basis of your preference. (a) OPC 33 Grade (b) OPC 43 Grade a b c d e f g h (c) (d) (e) (f) (g) (h) OPC 53 Grade PPC Grade PSC Grade SRPC grade SRC grade Others___________________

13. Rank the factors for the cement grade. s.no a) b) c) d) e) f) g) h) Cement Brand OPC 33 Grade OPC 43 Grade OPC 53 Grade PPC Grade PSC Grade SRPC grade SRC grade Others 14. What is your expectation from the seller? rank the following (a) Availability (b) (c) (d) (e) (f) Timely delivery Quality Good stocks Free handling transportation value based price Others ______________ Grade image Easy Availability Quality Quick setting strength Fast curing

15. Any additional benefits availed from the brand? (a) Free transportation (b) Cash discount (c) Credit support (d) Storage support 16.

Are you satisfied with the cement product you purchased? Satisfied Highly Satisfied Average Dissatisfied Highly Dissatisfied 17. How did you make your purchase decision? (a) Self Trial (b) Advertisement (a) (b) (c) (d) (e)

(c) Friends (d) (e) (f) (g) (h) (i) Relatives Engineers Wholesaler Retailers Mason House owner

18. Rate the following attempts done for mass publicity on the basis of its importance. a (a) (b) (c) (d) (e) Wall painting Banner TV advertisement Radio advertisement News paper Advertisement b c d e

19. Selection of Preferable Cement Brands for following types of work. s.n o a) b) c) d) e) f) g) h) i) j) Cement Brand Ultratech cement Dalmia cement Sankar cement Ramco cement Chettinad cement Bharathi cement Arasu cement penna cement zuari cement Others
Foundation Pillar Work Brick Works Roofing Flooring Work Water tank Cracks Hollow bricks

20. Any suggestion you would like to make about the brand? ____________________________________________________________________________ ____________________________________________________________________________ ___________________________________________________________________________