Академический Документы
Профессиональный Документы
Культура Документы
July 2013
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Contents
Highlights......................................................................................................................... 3
Characteristics of Home Buyers ...................................................................................... 6 Characteristics of Homes Purchased ............................................................................. 20 The Home Search Process............................................................................................. 35 Home Buying and Real Estate Professionals .................................................................. 48 Financing the Home Purchase....................................................................................... 60 Home Sellers and Their Selling Experience .................................................................... 69 Home Selling and Real Estate Professionals .................................................................. 92
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 NATIONAL ASSOCIATION OF REALTORS Home Buyer and Seller Generational Trends
Highlights
Characteristics of Home Buyers
Among the generations, Gen X comprises the largest group of recent home buyers, followed by Gen Y, and then younger Baby Boomers, older Baby Boomers, and the Silent Generation. The G.I. Generation represented less than 1 percent of recent buyers. While the demographics of recent buyers fall mostly in the expected range, income peaks for ages 33 to 57, and the prevalence of children in the home peaks for buyers under 47. Among buyers under 32 years of age, 79 percent are first-time home buyers, compared to only 5 percent among buyers aged 67 to 87. The prior living arrangement varies greatly for recent home buyers. Among those who are 32 and younger, 65 percent rented an apartment and 22 percent lived with parents, relatives, or friends. Among those who are older than 58 years of age at least 65 percent owned their previous residence. There are varying reasons why buyers buy, but younger buyers tend to buy to own a home of their own, while older buyers are buying to be closer to family, friends, and relatives. As age increases among recent home buyers, the rate of owning more than one home also increases.
2013 National Association of Realtors Home Buyer and Seller Generational Trends
frequently during their home search process. Older buyers are more likely than younger buyers to be more occasional users during their home search. Home buyer satisfaction with the home buying process increases as age increases. This may be due to not only tightened inventory in lower price brackets, but also realistic expectations of older buyers who are often repeat buyers.
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Older home sellers typically are more likely to reduce their asking price and less likely to offer other incentives to attract buyers such as home warranty policies or assistance with closing costs. Older home sellers are generally more satisfied with their selling process as their tenure is longer in the home. They also predictably have more equity and are in a more favorable selling position.
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Exhibit 1-1 Exhibit 1-2 Exhibit 1-3 Exhibit 1-4 Exhibit 1-5 Exhibit 1-6 Exhibit 1-7 Exhibit 1-8 Exhibit 1-9 Exhibit 1-10 Exhibit 1-11 Exhibit 1-12 Exhibit 1-13
AGE OF HOME BUYERS HOUSEHOLD INCOME OF HOME BUYERS ADULT COMPOSITION OF HOME BUYER HOUSEHOLDS, 2001-2012 NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN HOUSEHOLD RACE/ETHNICITY OF HOME BUYERS PRIMARY LANGUAGE SPOKEN IN HOME BUYER HOUSEHOLD NATIONAL ORIGIN OF HOME BUYERS FIRST-TIME HOME BUYERS IN AGE GROUP PRIOR LIVING ARRANGEMENT PRIMARY REASON FOR PURCHASING A HOME PRIMARY REASON FOR THE TIMING OF HOME PURCHASE NUMBER OF HOMES CURRENTLY OWNED OTHER HOMES OWNED
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Millennials/Gen Y/Gen Next: Gen X: Younger Boomers: Older Boomers: Silent Generation: G.I. Generation:
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Less than $25,000 $25,000 to $34,999 $35,000 to $44,999 $45,000 to $54,999 $55,000 to $64,999 $65,000 to $74,999 $75,000 to $84,999 $85,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 to $199,999 $200,000 or more Median income (2011)
* Less than 1 percent
33 to 47 3% 4 5 7 6 10 9 11 14 11 7 3 10 $93,100
48 to 57 5% 6 7 8 7 6 7 10 15 9 6 5 12 $93,400
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 63% 20 10 4 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
33 to 47 30% 23 31 15
48 to 57 70% 18 8 5
58 to 66 91% 6 2 2
67 to 87 97% 2 * 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER White/Caucasian Hispanic/Latino Black/African-American Asian/Pacific Islander Other All Buyers 85% 7 4 4 2 32 and younger 84% 9 4 5 2 33 to 47 81% 9 5 6 3 48 to 57 85% 5 7 3 2 58 to 66 88% 4 5 3 2 67 to 87 94% 2 2 1 2 88 and older 83% * * * 17
* Less than 1 percent Note: Respondents were permitted to select as many races and ethnicities as they felt applicable. The percentage distribution may therefore sum to more than 100 percent.
2013 National Association of Realtors Home Buyer and Seller Generational Trends
33 to 47 93% 7
48 to 57 96% 4
58 to 66 97% 3
67 to 87 99% 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Born in U.S. Not born in U.S. All Buyers 90% 10 32 and younger 93% 7 33 to 47 87% 13 48 to 57 91% 9 58 to 66 92% 8 67 to 87 94% 6 88 and older 86% 14
2013 National Association of Realtors Home Buyer and Seller Generational Trends
79% 80%
36%
30% 19% 20% 10% 0% All Buyers 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 88 and older 14% 5% 13%
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 46% 42 11 1 32 and younger 65% 12 22 1 33 to 47 50% 42 7 1 48 to 57 38% 53 8 1 58 to 66 29% 65 6 1 67 to 87 14% 81 5 1 88 and older 25% 71 4 *
Rented an apartment or house Owned previous residence Lived with parents, relatives or friends Rented the home buyer ultimately purchased
* Less than 1 percent Note: After selling their previous home, buyers may have rented a home or apartment before purchasing their next home. A first-time buyer could have acquired ownership of their previous home (as an inheritance or gift, for example) without having been the buyer of the home. Thus, a first-time buyer could have owned a home prior to their first home purchase.
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Desire to own a home of my own Desire for larger home Job-related relocation or move Change in family situation Affordability of homes Desire to be closer to family/friends/relatives Desire for a home in a better area Retirement Desire for smaller home Desire to be closer to job/school/transit Establish household Desire for a newly built or custom-built home Financial security Desire for vacation home/investment property Purchased home for family member or relative Tax benefits Greater number of homes on the market for sale/better choice Other
* Less than 1 percent
67 to 87 7% 6 * 5 2 24 8 15 15 1 0 2 1 2 2 1 2 8
88 and older * 4 9 * 13 39 22 * * * * * * * * * * 13
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Buyers It was just the right time for me, I was ready to buy a home It was the best time for me because of affordability of homes I did not have much choice, I had to purchase when I did It was the best time for me because of mortgage financing options available It was the best time for me because of availability of homes for sale Other I wish I had waited
* Less than 1 percent
AGE OF HOME BUYER 32 and younger 43% 22 8 14 6 6 1 33 to 47 36% 18 16 14 7 7 1 48 to 57 33% 16 19 13 6 10 2 58 to 66 33% 19 20 7 8 11 2 67 to 87 40% 15 13 6 8 16 2 88 and older 35% 10 15 * * 40 *
37% 19 14 12 7 9 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER One Two Three or more All Buyers 81% 15 5 32 and younger 93% 7 1 33 to 47 79% 16 5 48 to 57 72% 21 7 58 to 66 74% 18 8 67 to 87 76% 18 6 88 and older 78% 13 9
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Recently purchased home only One or more investment properties Previous homes that buyer is trying to sell Primary residence One or more vacation homes Other
* Less than 1 percent
67 to 87 67% 11 8 8 8 4
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 16% 84 32 and younger 15% 85 33 to 47 16% 84 48 to 57 16% 84 58 to 66 18% 82 67 to 87 18% 82 88 and older 17% 83
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 79% 7 6 2 7 32 and younger 80% 7 5 2 7 33 to 47 48 to 57 58 to 66 85% 80% 76% 6 6 6 4 6 8 1 4 2 7 3 8 67 to 87 68% 7 11 3 12 88 and older 61% 9 4 9 17
Detached single-family home Townhouse/row house Apartment/condo in building with 5 or more units Duplex/apartment/condo in 2 to 4 unit building Other
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Suburb/Subdivision Small town Urban area/Central city Rural area Resort/Recreation area
* Less than 1 percent
33 to 47 55% 17 17 11 1
48 to 57 50% 17 16 14 3
58 to 66 67 to 87 51% 49% 17 22 13 13 13 8 6 8
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Share who purchased a home in senior related housing Buyers over 50 who purchased senior related housing: Type of home purchased Detached single-family home Townhouse/row house Apartment/condo in building with 5 or more units Duplex/apartment/condo in 2 to 4 unit building Other Location Suburb/ Subdivision Small town Urban/ Central city Rural area Resort/ Recreation area
* Less than 1 percent
63% 9 11 7 10 45% 21 11 7 16
65% 16 8 7 4 45% 21 18 8 9
67% 5 12 10 7 49% 14 11 7 20
60% 8 11 4 16 41% 27 8 7 17
57% 29 14 * * 100% * * * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Miles
11 8 7 12 16 21 55
60 50
40
55
30
21
20
16
11
10 0
12
8
All Buyers
32 and younger
33 to 47
48 to 57
58 to 66
67 to 87
88 and older
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 61% 43 39 35 26 26 25 22 19 18 16 10 8 6 5 5 5 32 and younger 68% 62 48 44 26 23 34 29 24 21 17 7 5 7 3 5 4 33 to 47 65% 48 37 29 27 25 40 36 18 18 19 5 7 6 4 4 4 48 to 57 58 to 66 67 to 87 88 and older 55% 56% 52% 30% 43 25 4 * 35 38 27 32 28 37 45 46 22 29 27 13 25 30 36 17 12 6 3 * 15 4 3 * 16 19 18 * 14 18 16 4 17 15 7 22 8 20 30 18 5 12 17 17 6 5 6 * 7 7 7 * 4 5 6 * 8 6 7 *
Quality of the neighborhood Convenient to job Overall affordability of homes Convenient to friends/family Design of neighborhood Convenient to shopping Quality of the school district Convenient to schools Convenient to entertainment/leisure activities Convenient to parks/recreational facilities Availability of larger lots or acreage Convenient to health facilities Home in a planned community Convenient to public transportation Convenient to airport Green (environmentally friendly) community features Other
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Less than $75,000 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 to $199,999 $200,000 to $249,999 $250,000 to $299,999 $300,000 to $349,999 $350,000 to $399,999 $400,000 to $499,999 $500,000 or more Median price
* Less than 1 percent
33 to 47 5% 5 7 8 9 7 15 12 10 6 7 11 $235,000
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Percent of asking price: Less than 90% 90% to 94% 95% to 99% 100% 101% to 110% More than 110% Median (purchase price as a percent of asking price)
* Less than 1 percent
33 to 47 17% 21 33 21 9 1 97%
48 to 57 20% 20 31 22 7 2 96%
58 to 66 19% 20 30 24 6 2 97%
67 to 87 21% 24 27 22 5 1 95%
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER 1,000 sq ft or less 1,001 to 1,500 sq ft 1,501 to 2,000 sq ft 2,001 to 2,500 sq ft 2,501 to 3,000 sq ft 3,001 to 3,500 sq ft 3,501 sq ft or more Median (sq ft)
* Less than 1 percent
33 to 47 1% 10 20 23 18 13 14 2,100
48 to 57 2% 14 22 24 15 12 12 2,000
58 to 66 1% 14 31 25 13 10 7 1,800
67 to 87 * 14 36 26 12 7 5 1,750
2013 National Association of Realtors Home Buyer and Seller Generational Trends
One bedroom Two bedrooms Three bedrooms or more Median number of bedrooms One full bathroom Two full bathrooms Three full bathrooms or more Median number of full bathrooms
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2011 2008 through 2010 2005 through 2007 2000 through 2004 1985 through 1999 1960 through 1984 1911 through 1959 1910 or earlier Median
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Buyers Heating and cooling costs Commuting costs Energy efficient appliances Energy efficient lighting Landscaping for energy conservation Environmentally friendly community features
* Less than 1 percent
39% 37 24 24 11 11
67 to 87 40% 15 28 28 15 16
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Price of home Size of home Condition of home Lot size Style of home Distance from job Distance from friends or family Quality of the neighborhood Quality of the schools Distance from school None - Made no compromises Other compromises not listed
* Less than 1 percent
33 to 47 16% 15 16 13 13 15 6 5 4 2 34 9
67 to 87 16% 15 13 4 9 1 5 6 * 1 54 6
2013 National Association of Realtors Home Buyer and Seller Generational Trends
1 year or less 2 to 3 years 4 to 5 years 6 to 7 years 8 to 10 years 11 to 15 years 16 or more years Don't Know Median
* Less than 1 percent
All Buyers 1% 2 7 2 13 6 26 43 15
32 and younger 1% 2 13 5 16 5 21 37 10
88 and older * * * * * * 9 91 30
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers Looked online for properties for sale Contacted a real estate agent Looked online for information about the home buying process Drove-by homes/neighborhoods Talked with a friend or relative about home buying process Contacted a bank or mortgage lender Visited open houses Looked in newspapers, magazines, or home buying guides Contacted builder/visited builder models Contacted a home seller directly Attended a home buying seminar Looked up information about different neighborhoods or areas (schools, local lifestyle/nightlife, parks, public transportation) Read books or guides about the home buying process Other
* Less than 1 percent
41% 18 11 8 6 6 3 1 1 1 1 1 * 1
33 to 47 46% 15 11 8 5 7 3 1 1 1 1 1 * *
48 to 57 47% 18 7 8 3 5 4 2 1 2 1 1 * 1
58 to 66 38% 25 9 10 4 4 4 1 2 1 * 1 * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 90% 87 53 45 27 17 18 4 5 5 32 and younger 96% 87 47 40 22 13 17 2 5 3 33 to 47 96% 87 55 50 25 17 17 4 5 6 48 to 57 89% 86 54 44 31 17 22 4 4 5 58 to 66 85% 90 53 45 35 19 20 4 4 5 67 to 87 66% 89 53 38 34 18 18 2 2 3 88 and older 44% 91 33 67 21 * * * * *
Internet Real estate agent Yard sign Open house Print newspaper advertisement Home builder Home book or magazine Relocation company Television Billboard
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Number of Weeks Searched Number of Weeks Searched Before Contacting an Agent Number of homes viewed All Buyers 12 3 10 32 and younger 12 3 10 33 to 47 48 to 57 58 to 66 12 10 12 3 10 3 11 3 12 67 to 87 88 and older 8 10 1 9 4 5
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Buyers Internet 42% Real estate agent 34 Yard sign/open house sign 10 Friend, relative or neighbor 6 Home builder or their agent 5 Directly from sellers/Knew the sellers 2 Print newspaper advertisement 1 Home book or magazine * Other -* Less than 1 percent
33 to 47 47% 31 9 5 5 2 1 * 1
67 to 87 23% 41 13 11 5 3 3 1 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Did not consider purchasing a home in foreclosure Considered purchasing a home in foreclosure, but did not: Could not find the right home The home was in poor condition The process was too difficult or complex The home price was too high The neighborhood was undesirable Financing options were not attractive
* Less than 1 percent
48 to 57 43% 26 14 16 5 4 2
58 to 66 53% 23 12 14 3 3 2
67 to 87 65% 18 8 11 3 2 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Finding the right property Paperwork No difficult steps Understanding the process and steps Getting a mortgage Saving for the down payment Appraisal of the property Other
* Less than 1 percent
33 to 47 52% 23 13 16 15 14 6 6
67 to 87 46% 19 35 6 9 1 5 4
2013 National Association of Realtors Home Buyer and Seller Generational Trends
7%
20%
50%
90%
40% 30% 20% 10% 0%
0% 79%
44%
32 and younger
33 to 47
48 to 57
58 to 66
67 to 88
88 and older
All Buyers
Frequently
Occasionally
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 76% 62 32 22 13 13 8 7 6 32 and younger 80% 64 30 28 16 21 8 6 8 33 to 47 79% 64 28 20 13 14 8 7 6 48 to 57 74% 59 34 21 14 9 8 5 4 58 to 66 74% 61 37 19 9 6 6 9 2 67 to 87 61% 55 41 15 12 6 7 10 3 88 and older 100% 40 * * * * * * *
Drove by or viewed home Walked through home viewed online Found the agent used to search for or buy home Requested more information Pre-qualified for a mortgage online Looked for more information on how to get a mortgage and general home buyer tips Applied for a mortgage online Contacted builder/developer Found a mortgage lender online
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Household Composition Married couple Single female Single male Unmarried couple Other Median age (years) Median income (2011)
* Less than 1 percent
67 to 87 70% 19 6 3 2 70 $65,600
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Photos Detailed information about properties for sale Virtual video tours Real estate agent contact information Interactive maps Neighborhood information Detailed information about recently sold properties Pending sales/contract status Videos Information about upcoming open houses Real estate news or articles
* Less than 1 percent
33 to 47 86% 82 46 39 44 38 35 31 22 23 7
48 to 57 83% 79 45 44 39 31 36 29 21 19 9
58 to 66 80% 77 48 51 37 30 29 25 22 17 7
67 to 87 73% 74 49 56 26 24 29 15 23 12 8
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Multiple Listing Service (MLS) Web site REALTOR.com Real estate agent Web site Real estate company Web site Other Web sites with real estate listings Search engine Mobile or tablet apps For-sale-by-owner Web site Mobile or tablet websites Mobile or tablet search engine Newspaper Web site Real estate magazine Web site Video hosting Web sites (e.g. YouTube, etc.) Social networking Web sites (e.g. Facebook, Twitter, etc.) Other
* Less than 1 percent
67 to 87 54% 45 46 39 26 12 3 12 3 4 5 4 1 * 9
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 73% 21 6 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Through a real estate agent or broker Directly from builder or builder's agent Directly from the previous owner Knew previous owner Did not know previous owner
*Less than 1 percent
33 to 47 48 to 57 90% 88% 6 6 4 5 2 3 2 2
58 to 66 87% 8 6 3 3
67 to 87 84% 8 7 3 4
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Disclosure Statement Signed? Yes, at first meeting Yes, when contract was written Yes, at some other time No Dont know
*Less than 1 percent
33 to 47 29% 21 11 21 18
67 to 87 35% 17 10 22 17
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 50% 12 12 8 7 4 3 2 2 32 and younger 33 to 47 48 to 57 53% 47% 46% 11 13 13 11 11 14 7 10 6 7 7 9 6 4 5 2 3 4 2 2 1 1 2 4 58 to 66 49% 12 12 8 9 3 3 2 5 67 to 87 52% 12 11 7 4 2 5 3 3 88 and older 85% 15 * * * * * * *
Help me find the right property to purchase Help me with price negotiations Help me negotiate the terms of sale Tell me how much comparable homes are selling for Help me with paperwork Tell me how much home I could afford Help me find and arrange financing Tell me more about the neighborhood or area Other
*Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 32 and younger 60% 76% 53 57 43 46 43 43 42 48 35 37 28 30 21 23 20 24 17 16 6 5 1 1 33 to 47 59% 55 45 43 44 36 26 24 19 16 6 1 48 to 57 50% 49 39 43 40 32 24 18 18 16 7 2 58 to 66 54% 56 39 46 38 35 30 19 17 18 6 1 67 to 87 43% 50 42 39 33 34 34 13 16 15 6 2 88 and older 35% 50 24 38 40 30 20 25 * * 20 *
Helped buyer understand the process Pointed out unnoticed features/faults with property Provided a better list of service providers Improved buyer's knowledge of search areas Negotiated better sales contract terms Negotiated a better price Shortened buyer's home search Provided better list of mortgage lenders Expanded buyer's search area Narrowed buyer's search area None of the above Other
*Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 40% 11 10 6 6 5 4 4 3 1 * * * * 10 32 and younger 50% 11 4 6 5 5 3 3 2 * * * * * 10 33 to 47 43% 9 11 6 6 5 4 5 2 1 * * * * 8 48 to 57 30% 13 14 7 7 7 4 3 3 1 * * * * 10 58 to 66 31% 11 14 7 6 5 5 3 6 1 1 * 1 * 10 67 to 87 28% 9 16 7 7 7 4 * 5 * 2 * * * 14 88 and older 45% * * 5 * 15 20 * * * * * * 15 *
Referred by (or is) a friend, neighbor or relative Internet Web site Used agent previously to buy or sell a home Saw contact information on For Sale/Open House sign Visited an open house and met agent Referred by another real estate agent or broker Personal contact by agent (telephone, email, etc.) Referred through employer or relocation company Walked into or called office and agent was on duty Search engine Newspaper, Yellow Pages or home book ad Direct mail (newsletter, flyer, postcard, etc.) Advertising specialty (calendar, magnet, etc.) Mobile or tablet application Other
*Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 74% 13 11 3
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Agent is honest and trustworthy Reputation of agent Agent is friend or family member Agents knowledge of the neighborhood Agent has caring personality/good listener Agent is timely with responses Agents association with a particular firm Agent seems 100% accessible because of use of technology like tablet or smartphone Professional designations held by agent Other
*Less than 1 percent
AGE OF HOME BUYER 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 29% 27% 21% 18% 18% 20 21 22 21 23 17 15 13 14 14 9 12 14 13 19 7 9 9 12 7 7 5 7 8 7 3 3 4 5 5 4 2 3 3 2 3 2 2 6 4 2 4 4 1 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 32 and younger 97% 97% 93 92 92 94 91 91 86 85 84 84 81 81 77 77 43 44 33 to 47 48 to 57 97% 95% 94 91 92 91 92 90 85 84 86 82 81 79 79 73 44 40 58 to 66 97% 93 92 92 86 81 79 74 42 67 to 87 97% 92 92 90 90 87 77 79 45 88 and older 100% 90 100 100 90 85 95 95 47
Honesty and integrity Knowledge of purchase process Responsiveness Knowledge of real estate market Communication skills Negotiation skills People skills Knowledge of local area Skills with technology
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Honesty and integrity Knowledge of purchase process Knowledge of real estate market People skills Responsiveness Communication skills Knowledge of local area Skills with technology Negotiation skills
67 to 87 88% 88 84 85 81 81 81 78 76
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Definitely Probably Probably Not Definitely Not Don't Know *Less than 1 percent
33 to 47 75% 15 5 4 2
67 to 87 80% 13 4 3 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
100
97%
87%
80
60
53%
40
20
Age
2013 National Association of Realtors Home Buyer and Seller Generational Trends
33 to 47 7% 2 4 12 21 17 27 12 92%
48 to 57 10% 4 5 13 24 10 21 14 88%
58 to 66 14% 8 10 14 20 7 14 13 82%
67 to 87 17% 10 7 20 20 4 9 13 78%
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 65% 25 14 9 8 5 4 4 2 2 1 1 1 4 32 and younger 80% 7 27 8 7 3 7 4 4 * * 1 1 4 33 to 47 71% 24 15 13 8 5 4 3 2 2 1 1 1 3 48 to 57 54% 31 7 12 9 5 3 4 2 4 2 1 1 5 58 to 66 50% 40 3 7 7 6 3 6 1 3 2 * * 4 67 to 87 44% 51 2 2 12 6 3 4 2 4 1 2 * 3 88 and older 62% 45 10 * * * * * * 14 * * * *
Savings Proceeds from sale of primary residence Gift from relative or friend 401k/pension fund including a loan Sale of stocks or bonds Individual Retirement Account (IRA) Loan from relative or friend Inheritance Loan or financial assistance from source other than employer Equity from primary residence buyer continue to own Proceeds from sale of real estate other than primary residence Loan from financial institution other than a mortgage Loan or financial assistance through employer Other
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER All Buyers 32% 26 20 13 6 6 5 53 32 and younger 42% 35 27 11 7 9 4 42 33 to 47 37% 29 22 16 7 6 4 48 48 to 57 29% 24 18 14 7 4 5 56 58 to 66 20% 15 12 9 5 2 6 68 67 to 87 12% 7 5 7 2 2 4 80 88 and older 14% 14 9 * * 13 13 61
Cut spending on luxury items or non-essential items Cut spending on entertainment Cut spending on clothes Canceled vacation plans Sold a vehicle or decided not to purchase a vehicle Earned extra income through a second job Other Did not need to make any sacrifices
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Much more difficult than expected Somewhat more difficult than expected Not difficult/No more difficult than expected Easier than expected All Buyers 17% 23 44 17 32 and younger 16% 26 41 17 33 to 47 16% 25 46 14 48 to 57 15% 22 45 18 58 to 66 18% 17 47 18 67 to 87 20% 12 44 24 88 and older 23% 15 54 8
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Fixed-rate mortgage Fixed- then adjustable-rate mortgage Adjustable-rate mortgage Don't know Other
* Less than 1 percent
67 to 87 87% 6 3 1 3
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 65% 13 13 3 6
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME BUYER Good financial investment Better than stocks About as good as stocks Not as good as stocks Not a good financial investment Don't know
* Less than 1 percent
33 to 47 48 to 57 79% 74% 45 43 25 24 10 7 6 9 15 17
58 to 66 74% 44 22 8 8 18
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Year Born: Millennials/Gen Y/Gen Next: 1980-2000 Gen X: 1965-1979 Younger Boomers: 1955-1964 Older Boomers: 1946-1954 Silent Generation: 1925-1945 G.I. Generation: 1900-1924
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Less than $25,000 $25,000 to $34,999 $35,000 to $44,999 $45,000 to $54,999 $55,000 to $64,999 $65,000 to $74,999 $75,000 to $84,999 $85,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 to $199,999 $200,000 or more Median income (2011)
* Less than 1 percent
33 to 47 48 to 57 1% 2% 1 3 3 5 3 4 5 3 7 3 9 6 12 13 16 20 16 11 9 8 4 4 14 18 $115,400 $114,000
58 to 66 5% 5 9 10 6 9 9 12 16 4 4 3 8 $82,200
67 to 87 8% 11 11 10 12 11 7 12 8 3 1 1 4 $62,600
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 67% 20 7 4 2
88 and older * 29 71 * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 96% 3 * 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER All Sellers White/Caucasian 93% Black/African-American 2 Asian/Pacific Islander 2 Hispanic/Latino 3 Other 2
* Less than 1 percent Note: Respondents were permitted to select as many races and ethnicities as they felt applicable. The percentage distribution may therefore sum to more than 100 percent.
67 to 87 97% * 1 1 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
English Other
33 to 47 97% 4
67 to 87 99% 1
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 18% 82
2013 National Association of Realtors Home Buyer and Seller Generational Trends
67 to 87 61% 16 23
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Sellers Suburb/Subdivision Small town Urban area/Central city Rural area Resort/Recreation area
* Less than 1 percent
AGE OF HOME SELLER 32 and younger 33 to 47 47% 17 18 15 2 48% 16 18 16 2 48 to 57 58 to 66 55% 17 16 11 2 57% 15 15 12 2 67 to 87 49% 21 17 10 3 88 and older 14% 29 * * 57
51% 17 17 12 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Sellers Detached single-family home Townhouse/row house Apartment/condo in a building with 5 or more units Duplex/apartment/condo in 2 to 4 unit building Other
* Less than 1 percent
AGE OF HOME SELLER 32 and younger 33 to 47 76% 14 6 1 3 83% 7 4 2 3 48 to 57 58 to 66 86% 4 4 2 4 82% 7 3 2 6 67 to 87 76% 4 6 2 12 88 and older 71% * 29 * *
81% 7 5 2 6
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Size of home sold 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 88 and older 1,500 1,850 2,200 2,000 2,000 1,600
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER All Sellers One bedroom Two bedrooms Three bedrooms or more Median number of bedrooms One full bathroom Two full bathrooms Three full bathrooms or more Median number of full bathrooms
* Less than 1 percent
32 and younger 2% 25 73 3 28 65 7 2
33 to 47 1% 8 91 3 18 61 21 2
48 to 57 1% 10 90 4 14 54 33 2
58 to 66 * 15 85 3 14 58 29 2
67 to 87 1% 17 82 3 15 59 26 2
1% 13 86 3 16 59 25 2
88 and older * 29 71 3 * 86 14 2
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Price of home sold 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 88 and older $152,900 $205,000 $245,000 $220,000 $199,800 $151,900
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Job relocation Home is too small Want to move closer to friends or family Neighborhood has become less desirable Change in family situation (e.g., marriage, birth of a child, divorce) Home is too large Moving due to retirement Want to move closer to current job Upkeep of home is too difficult due to health or financial limitations Can not afford the mortgage and other expenses of owning home To avoid possible foreclosure Other
* Less than 1 percent
33 to 47 27% 29 4 14 6 2 2 7 1 2 1 7
48 to 57 18% 10 6 10 14 10 5 9 3 6 2 7
58 to 66 11% 5 20 11 9 12 13 3 5 4 * 8
67 to 87 * 6 30 6 6 13 11 * 16 2 * 9
88 and older * * 29 57 * * * * 14 * * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER All Sellers 1 year or less 2 to 3 years 4 to 5 years 6 to 7 years 8 to 10 years 11 to 15 years 16 to 20 years 21 years or more Median
* Less than 1 percent N/A- Not Available
3% 7 12 15 18 19 9 16 9
33 to 47 3% 8 12 22 26 23 4 2 8
48 to 57 3% 6 10 15 14 26 14 13 11
58 to 66 67 to 87 3% 3% 7 4 7 7 6 10 16 12 19 16 15 12 27 37 13 15
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER 2010 All Sellers 19 32 and younger 15 33 to 47 14 48 to 57 19 58 to 66 43 67 to 87 38 88 and older 10
45 40 35 30 25
43 38
20 15
10 5 0
19 15 14
19 10
All Sellers
32 and younger
33 to 47
48 to 57
58 to 66
67 to 87
88 and older
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Sold home using an agent or broker Seller used agent/broker only Seller first tried to sell it themselves, but then used an agent For-sale-by-owner (FSBO) Seller sold home without using a real estate agent or broker First listed with an agent, but then sold home themselves Sold home to a homebuying company Other
* Less than 1 percent
67 to 87 89% 84 4 8 7 1 * 3
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Less than 90% 90% to 94% 95% to 99% 100% 101% to 110% More than 110% Median (sales price as a percent of listing price)
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Less than 1 week 1 to 2 weeks 3 to 4 weeks 5 to 6 weeks 7 to 8 weeks 9 to 10 weeks 11 to 12 weeks 13 to 16 weeks 17 to 24 weeks 25 to 36 weeks 37 to 52 weeks 53 or more weeks Median weeks
* Less than 1 percent
All Sellers 4% 20 11 5 5 4 9 8 10 8 8 9 11
32 and younger 4% 21 10 4 5 4 12 7 8 10 8 9 12
33 to 47 48 to 57 58 to 66 4% 5% 5% 19 19 25 12 12 7 6 7 5 6 6 5 6 5 3 11 7 5 5 11 9 10 8 13 8 8 6 8 6 9 6 7 9 10 10 12
67 to 87 6% 17 11 4 2 3 11 6 10 8 7 14 12
88 and older * 38 13 * * * * * * * 50 * 24
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER None, did not reduce the asking price One Two Three Four or more
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER All Sellers 60% 22 17 7 3 * 5 32 and younger 56% 20 26 8 6 * 5 33 to 47 48 to 57 58 to 66 57% 58% 62% 26 22 21 21 15 15 3 12 5 3 4 2 * * * 5 5 6 67 to 87 68% 18 12 7 3 * 4 88 and older 71% * * * * * 29
None Home warranty policies Assistance with closing costs Credit toward remodeling or repairs Other incentives, such as a car, flat screen TV, etc. Assistance with condo association fees Other
* Less than 1 percent
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER 33 to 47 48 to 57 58 to 66 67 to 87 88 and older 49% 52% 61% 65% 38% 34 32 25 24 * 10 9 9 8 63 7 7 5 4 *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Referred by (or is) a friend, neighbor or relative Used agent previously to buy or sell a home Personal contact by agent (telephone, email, etc.) Referred through employer or relocation company Saw contact information on For Sale/Open House sign Referred by another real estate or broker Visited an open house and met agent Internet Web site Walked into or called office and agent was on duty Direct mail (newsletter, flyer, postcard, etc.) Newspaper, Yellow pages or home book ad Advertising specialty (calendar, magnet, etc.) Other
* Less than 1 percent
67 to 87 36% 22 7 * 4 6 3 1 4 2 4 1 10
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER One Two Three Four Five or more All Sellers 32 and younger 65% 69% 20 20 11 9 3 3 2 * 33 to 47 48 to 57 65% 63% 21 21 11 11 2 2 2 2 58 to 66 67% 16 10 6 2 67 to 87 65% 23 9 1 2 88 and older 14% * 29 57 *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Yes No All Sellers 47% 53 32 and younger 59% 41 33 to 47 49% 51 48 to 57 50% 50 58 to 66 42% 58 67 to 87 88 and older 38% * 62 100
2013 National Association of Realtors Home Buyer and Seller Generational Trends
33 to 47 93% 2 6
48 to 57 91% 4 5
58 to 66 92% 4 4
67 to 87 87% 5 8
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER All Sellers A broad range of services and management of most aspects of the home sale A limited set of services as requested by the seller The agent listed the home on the MLS and performed few if any additional services
* Less than 1 percent
33 to 47 80% 6 14
48 to 57 83% 6 11
58 to 66 84% 6 9
67 to 87 83% 8 9
88 and older * 43 57
80% 8 12
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Help sell the home within specific timeframe Help seller market home to potential buyers Help find a buyer for home Help price home competitively Help seller find ways to fix up home to sell it for more Help with negotiation and dealing with buyers Help with paperwork/inspections/preparing for settlement Help seller see homes available to purchase Help create and post videos to provide tour of my home Other
* Less than 1 percent
48 to 57 23% 22 15 19 11 3 3 3 * *
58 to 66 67 to 87 22% 16% 23 26 19 26 18 16 10 5 3 5 3 4 1 1 1 * 1 2
88 and older * * * 86 * * 14 * * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Reputation of agent Agent is honest and trustworthy Agent is friend or family member Agents knowledge of the neighborhood Agents association with a particular firm Agent has caring personality/good listener Agent's commission Agent seems 100% accessible because of use of technology like tablet or smartphone Professional designations held by agent Other
* Less than 1 percent
33 to 47 31% 22 15 10 2 4 5 4 * 7
48 to 57 58 to 66 37% 41% 21 20 12 12 13 12 3 4 4 3 3 3 1 2 4 2 * 3
67 to 87 40% 12 12 15 8 4 2 3 1 3
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Listing on the Internet Other Web sites with real estate listings (e.g. Yahoo, Google, etc. Social networking Web sites (e.g. Twitter, FaceBook, etc.) Video hosting Web sites (e.g., YouTube, etc.) Yard sign Open house Print newspaper advertisement Real estate magazine Direct mail (flyers, postcards, etc.) Video Television Other
* Less than 1 percent
All Sellers 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 88 and older 93% 94% 97% 93% 93% 86% 86% 28 7 4 79 55 27 21 17 14 2 3 25 6 1 78 54 19 15 11 5 3 6 31 11 4 85 60 25 17 17 12 3 3 29 6 3 75 54 20 20 20 18 2 5 29 5 5 77 56 38 23 20 17 2 3 24 3 3 78 53 35 27 16 17 1 3 * * * 86 50 14 * * * * *
2013 National Association of Realtors Home Buyer and Seller Generational Trends
All Sellers 32 and younger Real estate agent initiated discussion of compensation Client brought up the topic and the real estate agent was able and willing to negotiate their commission or fee Client brought up the topic and the real estate agent was unwilling or unable to negotiate their commission or fee Client did know commissions and fees could be negotiated but did not bring up the topic Client did not know commissions and fees could be negotiated
* Less than 1 percent
67 to 87 41% 27 10 10 14
88 and older * 14 * 29 57
43% 22 9 11 15
33% 17 7 21 22
2013 National Association of Realtors Home Buyer and Seller Generational Trends
AGE OF HOME SELLER Definitely Probably Probably Not Definitely Not Don't Know/ Not Sure
* Less than 1 percent
33 to 47 65% 18 9 7 1
48 to 57 65% 20 5 9 2
58 to 66 74% 14 6 4 2
67 to 87 72% 16 5 4 3
88 and older * 14 57 * 29
2013 National Association of Realtors Home Buyer and Seller Generational Trends
Methodology In July 2012, NAR mailed out a question survey to a random sample of 93,502 recent home buyers. The recent home buyers, in order to fit the survey criteria, had to have purchased a home between July of 2011 and June of 2012. The Tailored Survey Design Method was used to survey the sample, which includes a pre-postcard mailing, the survey, a follow-up letter and a re-mailing of the survey. Using this method, a total of 8,501 responses were received. After accounting for undeliverable questionnaires, the survey had an adjusted response rate of 9.1 percent. Consumer names and addresses were obtained from Experian, a firm that maintains an extensive database of recent home buyers derived from county records. Information about sellers comes from those buyers who also sold a home. All information in this report is characteristic of the 12-month period ending June 2012, with the exception of income data, which are reported for 2011. In some sections comparisons are also given for results obtained in previous surveys. Not all results are directly comparable due to changes in questionnaire design and sample size. Survey responses were weighted to be representative of state level sales. The median is the primary statistical measure used throughout this report. Due to rounding and omissions for space, percentage distributions may not add to 100 percent. The definitions of the generations used to distinguish home buyers and sellers were based on a study published in the REALTOR Universitys Center for Real Estate Studies journal article titled, Generational Trends in Homeownership: An Era of Renters? by Glenn E. Crellin. Additional splitting of older baby boomer age groups and younger baby boomer age groups was modeled on research from the Pew Research Center, Generations 2010. Year Born: 1980-2000 1965-1979 1955-1964 1946-1954 1925-1945 1900-1924 Age in 2012: 32 and younger 33 to 47 48 to 57 58 to 66 67 to 87 88 and older
Millennials/Gen Y/Gen Next: Gen X: Younger Boomers: Older Boomers: Silent Generation: G.I. Generation:
2013 National Association of Realtors Home Buyer and Seller Generational Trends
103