REGALO

5th International b2b Gift Exhibition

VISITOR STATISTICS

SPRING EDITION

12-14 March 2009

SOFIA, BULGARIA

Organizer:
VIA EXPO

For information: Via Expo, Tel / Fax: +359 32/ 945459, 960012; office@viaexpo.com; www.viaexpo.com
 POST SHOW REPORT
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5 International b2b Gift Exhibition REGALO
12 – 14 March, 2009

South-East European markets offer new business opportunities for producers and traders. With higher living
standards, the consumers within these areas register a steady growth in spending money on quality and
branded gift products, which favours the development of the gift industry as a whole.
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The 5 edition of the International b2b Gift Exhibition REGALO took place 12 – 14 March, 2009. It
brought together again buyers and sellers from the market of home and personal objects and ornaments and
provided them with excellent market opportunities just within few days.

Exhibitors from different countries presented a wide variety of innovative products, upcoming designs, trends
and colours. Alongside with the traditional participants, an accent in the exhibition were the participations of
young initiative high-school children from Bulgaria and Scotland, presenting their own manufactured
products and willing to position them on the market. Their miniature models of devices, put in motion by
solar energy and handicrafted fashion scarves and baby booties, drew the special attention of the media
representatives onsite.
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The 5 REGALO attracted again high professional level of visitors from a wide range of industries and
institutions.

The exhibition in figures:

• Direct exhibitors from Bulgaria, China (correspondence participation), Greece, India, Portugal and
Scotland;
• Again about 30 % of the exhibitors have previously participated in the exhibition and the company
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Papapavlou from Greece has not missed a single edition - their participation was the 5 one in a
row!
• 2669 professional visitors, intending to source all their wholesale and retail needs within 3 days:
retailers 29 %; wholesalers & importers 19%;
• 65 % of all visitors were decision makers (against 55 % at the previous edition) looking for new
contacts and signing contracts; 16 % came to make their own marketing research and compare with
competition; 18% were Marketing and Sales specialists;
• 56 % from the visitors have learned about the exhibition from the Organizer as a result of the
performed targeted sending of printed and e-invitations and leaflets;
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• NEW for the 5 edition:
o Remarkably increased interest from Advertising Agencies – 8 % of all visitors;
Note*: Advertising agencies act as wholesalers and potential importers, looking for products
to personalize according to the needs of their corporate clients.
o Increased number of visitors, interested in household items and decoration – 25 % (against
18 % in the previous edition); interested in Home textile items - 7 %
• The parallel program reviewed topics of interest to the trade visitors (Successful marketing at the retail
shops; Hotels-Restaurants-and Shops interior design; Type of presents for different occasions, etc.)
• 92% of the visitors say REGALO met their expectations and intend to visit its next edition in
September 2009.

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The 6 edition of REGALO will take place: 10 – 12 September, 2009, NDK, Sofia, Bulgaria.
We appeal to all foreign exporters and traders, looking for business opportunities in the quickly developing
Bulgarian and Balkan markets not to miss the opportunity to be among the exhibitors.

Don’t hesitate and contact us to book a stand with a prime location!

For information: Via Expo, Tel / Fax: +359 32/ 945459, 960012; office@viaexpo.com; www.viaexpo.com
 VISITOR STATISTICS, REGALO Spring 2009

Company activity
Retail 29%

Services 12%
Export 2% Retail 29%
Media 4% - Interior design 4%

- Event organizer 3%
Other 6%
Other 6% - Advert, PR Agency 8%

Import 9% - Hotel, Restaurant 2%

Production 11%

Wholesale 10% Wholesale 10%

Services 12%
Import 9%

Production 11% - Interior design Other 6%

- Event
organizer;
3% 4% Media 4%
- Hotel, - Advert PR
Restaurant 2% Agency 8% Export 2%

Products
Souvenirs 17%
Souvenirs 17%
Stationery 4% Decoration 13%

Cosmetic products
Toys & Games 5% Household products, furniture 12%
3% Decoration 13%
Business gifts 11%
Flowers, plants 5% Other 2%
Packaging 10%
Fashion
accessories 5% Home Textile 7%

Jewelry & Watches 7%

Fashion accessories 5%
Household products,
Jewelry & Watches furniture 12% Flowers, plants 5%
7%
Toys & Games 5%

Business gifts 11% Stationery 4%

Home Textile 7%
Cosmetic products 3%
Packaging 10%
Other 2%
 Purpose of the visit

Enter into Contacts 64%

Compare
16%
with Competitors

Other 11%

Future participation as
9%
an exhibitor

0% 10% 20% 30% 40% 50% 60% 70%

How did you learn about Regalo?

Invitation from the Organizer 56%

Internet 12%

Outdoor advertisement 12%

Exhibitor 12%

Press 5%

Other * 2%

Radio 1%

0% 10% 20% 30% 40% 50% 60%

 Area of responsibilities

Supply 3%
Design 7%

Other 7%

Sales &
Marketing
Manager
18% 65%

Where are you from

Abroad: 5%

The country: 28%

Sofia: 67%

Visitors by day

3 day; 28%

1 day; 36%

2 day 36 %