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HYPERMARKETS

Base Form

Pronunciation

Hungarian

1

Arguments for hypermarkets

Hypermarkets have many advantages to offer.

advantage

eDaVhdNTkDf

előny

One-stop shopping is a big plus.

a wide range of

e bWAkD aREkNDf eV

széles választék

high quality

bHAk aKWgLeT i

jó minőségű

 

Shoppers can find a wide range of high quality products under one roof. Combining a supermarket and a department store, megastores sell everything from food to non-food goods: toys, clothes, stationery, books, electronics, and even furniture, sporting goods, gardening tools and car supplies.

under one roof

sNDe aWsN bRUdC

egy fedél alatt

department store

DkaPhdTMeNT STjd

áruház

megastore

aMEGeSTjd

nagyáruház

toy

Tjk

játék

stationery

aSTEktNeR i

papír- / írószeráru

tool

TUdL

szerszám

supply

SeaPLAk

felszerelés

There is no need to trail around a number of small shops. As all the items on the shopping list can be bought in these superstores, customers can save a lot of time.

trail around

aTREkL ebRAmND

végigjár

customer

aKsSTeMe

vásárló

price range

aPRAkS bREkNDf

árfekvés

bargain

aBhdGkN

alkalmi vétel

 

wide appeal

bWAkD eaP i dL

nagy vonzerő

The price range and bargains have a wide appeal. For price-sensitive customers and bargain hunters superstores are the perfect choice.

price-sensitive

aPRAkS bSENSeTkV

árérzékeny

bargain hunter

aBhdGkN bHsNTe

akcióvadász

choice

TtjkS

választás

 

Hypermarkets offer good service at unbeatable prices. Their own brands are always cheaper. They constantly run special offers and promotions:

at unbeatable prices

eT sNbB i dTeBL aPRAkSkZ

verhetetlen áron

 

brand

BRiND

márka

special offer

bSPEtL agCe

akciós ajánlat

huge discounts, money-off coupons, bonus points and “free gift” wrapping.

promotion

PReaMemtN

eladásösztönző akció

 

discount

aDkSKAmNT

árengedmény

Convenience makes hypermarkets attractive.

money-off coupon

bMsN i gC aKUdPgN

engedményre jo- gosító szelvény

 

They have long opening hours, with some providing a round-the-clock service.

bonus point

aBemNeS bPjkNT

jutalompont

“free gift” wrapping

CR i d aGkCT bRiPkn

ingyenes ajándék- csomagolás

Shoppers can browse around in comfort while listening to soft music in a spacious, air- conditioned environment. Kids enjoy “driving” their special trolleys.

convenience

KeNaV i dN i eNS

kényelem

round-the-clock

bRAmND qe aKLgK

éjjel-nappali

browse around

aBRAmZ ebRAmND

nézelődik

Hypermarkets are easily accessible by car. Parking is easy and free. Shopping can be dumped into the boot. Isn’t it more comfortable than hunting for a parking lot downtown, or carrying heavy bags along crowded streets?

spacious

aSPEkteS

tágas

environment

kNaVAkReNMeNT

környezet

trolley

aTRgL i

bevásárlókocsi

accessible

eKaSESeBL

megközelíthető

dump

DsMP

rak, ömleszt

boot

BUdT

csomagtartó

In the fast food restaurant or cafeteria of the hypermarket customers can quench their thirst and satisfy their hunger after shopping.

parking lot

aPhdKkn LgT

parkoló

downtown

bDAmNaTAmN

a belvárosban

quench … thirst

bKWENTt ccc apedST

szomját oltja

At weekends hypermarkets frequently organise programmes – car shows, concerts, activities for children – turning shopping into entertainment for the whole family.

satisfy … hunger

bSiTkSCAk ccc aHsnGe

éhségét csillapítja

contribute to

KeNaTRkBJUdT Te

hozzájárul

local community

bLemKL KeaMJUdNeTi

helyi közösség

reduce

RkaDJUdS

csökkent

Hypermarkets contribute to the local community.

unemployment

bsNkMaPLjkMeNT

munkanélküliség

reasonable pay

bRidZNeBL aPEk

méltányos fizetés

 

They reduce unemployment by offering a good number of jobs with reasonable pay. Through taxes they help boost the local economy.

tax

TiKS

adó

 

boost

BUdST

fellendít

     

2

Arguments against hypermarkets

hype up

aHAkP sP

agyonreklámoz, felfúj

The advantages of hypermarkets are hyped up.

of poor quality

eV Pjd aKWgLeTi

rossz minőségű

The goods offered under one roof are often of poor

put (put) … health at risk

bPmT ccc aHELp eT aRkSK

veszélyezteti az egészségét

quality, sometimes even putting your health at risk.

dairy products

aDEeRi bPRgDsKTS

tejtermékek

 

Pre-packed meat smells bad; dairy products are

smell bad

bSMEL aBiD

rossz szaga van

 

gone off; vegetables start to rot; clothes are off-

go off

aGem gC

megromlik

the-peg; electrical appliances soon break down.

rot

RgT

rothad

At the grocer’s, greengrocer’s, fishmonger’s

bgC qe aPEG

konfekció

off-the-peg

butcher’s, florist’s, and in boutiques, toy shops,

break (broke, broken) down

BREkK, BRemK, aBRemKeN DAmN

elromlik, lerobban

bookshops you can purchase a wider variety of

fishmonger’s

aCktMsnGeZ

halbolt

fresher and higher-quality goods.

florist’s

aCLgRkSTS

virágbolt

Shopping in a hypermarket is not as economical as

aPrdTteS

beszerez

purchase

 

believed. Shoppers may even be cheated.

wide variety

bWAkD VeaRAkeTi

széles választék

cheat

Tt i dT

becsap

You are tempted to get things that you don’t

tempt (to do)

TEMPT

csábít, rávesz

 

need, only because they are on special offer.

special deal

bSPEtL aD i dL

akciós ajánlat

Many special deals are out of stock after the

out of stock

AmT eV aSTgK

kifogy, nincs raktáron

first day. Still, once you are there, you are lured into buying much more expensive goods.

lure into

aLJme bkNTe

csábít, csalogat

 

The original selling price may be hiked up, so

hike up

aHAkK sP

felemel, növel

you’d better (do)

JUD aBETe

jobban teszed

 

you save only 10% on a 50% discount.

expiry date

kKaSPAkeR i bDEkT

lejárat dátuma

 

If you buy two to get one free, you’d better check

on the outskirts

gN qk aAmTSKrdTS

a város szélén

 

the expiry date.

nuisance

aNJUdSNS

nyűg

 

As megastores are on the outskirts, you must take the car, which is an expensive nuisance.

Hypermarkets are inconvenient.

inconvenient

bkNKeNaV i dN i eNT

kényelmetlen

earn

rdN

kiérdemel

 

They look ugly. No wonder they have earned

nickname

aNkKNEkM

csúfnév, becenév

 

themselves the nickname “big-box stores”.

locate

LemaKEkT

megtalál

 

They are too enormous, making it a job to locate

aisle

AkL

sor

 

the goods you need.

akRkTEkTkD

irritated

bosszús

 

In a crowded hypermarket you can hardly push

KJUd

queue

sor

 

your trolley along the narrow aisles, and you get

checkout

aTtEKAmT

pénztár

via

aVAke

keresztül, át

irritated about the long queues at the checkout.

closed circuit

bKLemZD SrdKkT aTELkVkfN

zárt láncú

 

You are being watched all the time via closed circuit television.

television

televízió

impersonal

kMaPrdSNeL

személytelen

Being self-service shops, superstores are too

aTrdN sP

turn up

előkerül

 

impersonal. You must wait a long time for an

eaTEND

kiszolgál

attend

assistant to turn up to answer your questions. In

controversial

bKgNTReaVrdtL

vitatott

small shops you can do your shopping in a

exploit

kKaSPLjkT

kihasznál

friendlier environment. As you are attended by

mistreat

bMkSaTR i dT

rosszul bánik

low pay

Lem aPEk

alacsony fizetés

assistants, you get a more professional service.

bully

BmL i

megfélemlít,

The contribution of hypermarkets to local communities is rather controversial.

zsarol

drive prices down

bDRAkV aPRAkSkZ DAmN

leviszi / csök- kenti az árat

 

They exploit and mistreat their workers, who have

corner shop

aKjdNe tgP

kis vegyesbolt

 

to work long hours for low pay.

force … out of business

bCjdS ccc AmT eV aBkZNkS

kiszorítja a piacról

 

They bully suppliers to drive prices down.

capital

aKiPkTL

tőke

They cause unemployment. They force corner

compete with

KeMaP i dT Wkq

versenyez

 

shops out of business, as “mom and pop” family

multinational

bMsLTkaNitNeL

multinacionális

businesses haven’t got enough capital to compete with multinational companies.