And you

How to use Google+ in your marketing March 2013

How to use Google+ in your marketing

These guidelines contain recommendations for the various ways you can use the Google+ name, logos, icons, and language in your marketing without having to have your people call our people. Weve included some examples of work so you can see how it all comes together as well as links to assets you can download and use. Thanks for using Google+.

The Google+ Marketing Team

Google+ And You / March 2013

Whats inside:

Logos
Page 4

Logo lockups
Page 9

Custom URLs
Page 16

Google+ in broadcast
Page 18

Examples
Page 21

Q&A

Page 28

Google+ And You / March 2013

Logos

Logos
There are two Google+ logos that you can use: The monotone wordmark and the g+ chiclet. The wordmark is the primary logo and the chiclet secondary. Under no circumstances should the full color logo be used. You can download logos here.

Monotone wordmark Primary

Chiclet Secondary

Full color wordmark DO NOT USE!

Google+ And You / March 2013

How the wordmark works

The primary usage of the wordmark is grey on white, but it can also be reversed out of any color using the white wordmark.

Never apply the white wordmark to light colors, nor the grey wordmark to dark colors. Never re-color the wordmark.

You can apply the wordmark to patterns, textures and photographic backgrounds, but not if they are overly busy.

Google+ And You / March 2013

The chiclet
Use the chiclet to represent Google+ when the wordmark doesnt work within your artwork. It exists in these three forms:

Red chiclet Use this whenever possible.

Grey chiclet Use this if the red chiclet clashes with your artwork.

White chiclet Use this if both red and grey chiclets clash with your artwork. For example, on a dark red background.

Google+ And You / March 2013

How the chiclet works

The primary usage of the chiclet is red on white, but it can also be reversed out of any color using the grey and white chiclets.

Never apply the chiclet to colors that are similar. Always aim for contrast. Never re-color the chiclet.

You can apply the chiclet to patterns, textures and photographic backgrounds, but not if they are overly busy.

Google+ And You / March 2013

Logo lockups

Using the wordmark and the chiclet

When promoting specific activities on Google+, we recommend a run-up line to guide people to the activity, using on to direct them to the platform. In all these cases we recommend using the wordmark. Only use the chiclet if the wordmark doesnt fit within your design. Please also feel free to use your own fonts for lockups with the correct Google+ logo

join us on ONLY ON join our hangout on

join the community on watch now on

Google+ And You / March 2013

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Words to avoid
The run-up line you use to promote specific activities should not misrepresent the relationship your brand has with Google+. Do not imply that we are a sponsor, co-creator, or promoter of your brand without getting our approval first.

with thanks to by brought to you by presented by

Google+ And You / March 2013

11

How the lockup works

Type should always precede the wordmark or chiclet. It should never appear above, below or after the logos.

Type should be spaced from the wordmark equal to plus.

words go here
Cap height should equal o. Cap height should never exceed the wordmark height. Type should be spaced from the chiclet equal to g. Type and wordmark should sit on the same baseline.

words go here
x Cap height should equal g horizontally. Cap height should never exceed the chiclet height. Type should be centered top-to-bottom with chiclet.

Google+ And You / March 2013

12

Things to avoid
The wordmark and chiclet should never appear at the start or in the middle of a sentence, only at the end.

exclusive hang out join us on now!

exclusive hang out join us on now!

Google+ And You / March 2013

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How the chiclet works with other icons

We prefer that you dont change or remake the chiclet in any way. But it can be sized and positioned to lock up with other social icons in print and online marketing. You can download the chiclet here.

In specific instances such as designing website navs a need for custom icons can arise. In these cases, the chiclet can be slightly amended to suit your design, provided the integrity and formation of the g+ is maintained. Below is a good example of what we think looks OK:

Google+ And You / March 2013

14

Custom URLs

Custom URLs
We highly recommend using your custom URL when promoting programming or campaigns running on Google+, like a Hangout youd like people to tune into, or an invitation to join a community. Use a URL in the following form: google.com/+Brandname As with the wordmark and chiclet lockups, you can use your own brand or campaign font to typeset the URL. If you need a custom URL, contact your Google partner.

GOOGLE.COM/+YOURBRAND

google.com/+Yourbrand

google.com/+Yourbrand
GOOGLE.COM/+YOURBRAND

google.com/+Yourbrand
google.com/+Yourbrand google.com/+Yourbrand

google.com/+Yourbrand

Google+ And You / March 2013

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Using custom URLs with your logo

You can use your logo with a custom URL as the endframe for a TV spot or for print. Just make sure to follow the general rules outlined below. Never use the Google+ wordmark or chiclet in addition to the URL.

Always center the logo above the URL.

google.com/+madmountain
Always leave breathing space between logo and URL.

Google+ And You / March 2013

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Google+ in broadcast

Talking about Google+ in broadcast

Here are some examples of what to do when Google+ is said, not seen. Just remember, always say the entire phrase, Google+ (pronounced Google plus), and never just say Google.

Referencing your Google+ page or a Community that you are managing: Make sure to reference Google+ when you are directing people to the specific place on Google+ you want them to go to. Look for our CBS New Moms Community on Google+.

Referencing Google+ Hangouts: When talking about a Google+ Hangout, you dont have to say the word Hangout, but you should always reference Google+. You can also refer to hanging out as a verb as long as you also reference Google+. Below are some examples of good ways to introduce a Hangout. Joining us on a Google+ Hangout is [Jane] from New York.

You can join CBSThisMorning on Google+. We will be on a Google+ Hangout with [Jane]. [Jane] is live with us on Google+. Were hanging out with [Jane] now, live on Google+.

Google+ And You / March 2013

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Showing Google+ in broadcast

When using Google+ Hangouts in broadcast, portray the user interface as accurately as possible, and include the Google+ watermark as it appears in the product.

When showing the broader interface, show it as accurately as possible, and always display the watermark.

If the broader interface is not shown, always display the Google+ watermark.

Google+ And You / March 2013

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Examples

join us now is typeset using the juice companys brand font.

The wordmark is used whenever possible. Here it works as part of the CTA.

Google+ And You / March 2013

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The wordmark is used whenever possible. Here it works as a follow on from the headline.

The grass background image is not too busy; the wordmark is clear and not obscured.

Google+ And You / March 2013

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The white wordmark is used to stand out from the background color.

join our hangout on is typeset in the juice companys brand font.

Google+ And You / March 2013

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For print, you should use the wordmark whenever possible. It looks better.

Google+ lockup and the juice companys logo and information are aligned at the footer of the print ad.

join us on is typeset using the juice companys brand font.

Grey wordmark is used to stand out from background.

Google+ And You / March 2013

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Custom URL is typeset using the juice companys brand font.

Google+ And You / March 2013 26

The right colored chiclet is used to contrast with the background.

Google+ And You / March 2013

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Q&A

Q&A
Where can I get these logos? You can download all the logos here. Can I use the font that Google+ uses? Of course, as long as you dont imply that Google+ is endorsing something that it isnt. The color wordmark is cool, why cant I use it? We reserve the full color wordmark for communications from Google+ only. Can I use any of the feature icons like Hangouts or Communities? Its OK to show them as they appear in the interface, but they are not used as standalone logos. The primary logos you can use are the wordmark and the chiclet.

Google+ And You / March 2013

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Thanks