Вы находитесь на странице: 1из 7

COMPANY REPORT

Digital TV Head-end Manufacturer DEXIN, China

DEXINs new production

facility that the company moved in to at the end of 2012. Its located in the Wuhou high-tech zone of Chengdu.

Digital TV Head-end Equipment Manufacturer DEXIN


194 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

Established in 1994 in Chengdu Specializes in professional tv head-end equipment 50% of their production is exported Intense quality controls Very large R&D team
www.TELE-audiovision.com 07-08/2013 TELE-audiovision International

195

COMPANY REPORT

Digital TV Head-end Manufacturer DEXIN, China

TV Head-end Products for Professional TV Distribution


DEXIN is a manufacturer of professional tv head-ends. These types of devices are often specially made according to customer requirements and since each application would have to be optimally configured DEXIN employes a large number of engineers in their R&D department.

DEXIN moved into their new production building at the end of 2012. Before that the company was located for years in downtown Chengdu. But they outgrew that site and General Manager Sun Yu decided it was time to move to a completely new building. Sun Yu is not only General Manger; hes also a part owner of DEXIN. He explains to us: My two brothers are also part owners but they dont take part in the companys daily activities. It wasnt always like that. The company was founded in 1994 under the name DESAI. Back then analog modulators and transmitters were manufactured for the local market in China. In those days Sun Yus parents were part

Sun Yu is DEXINs General


Manager. Just like all the other employees, he also wears a jacket with the company's logo.

Chengdu

196 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

Sales Team
1. The expansive Sales Team office is new and modernly equipped 2. Tina Feng is responsible for Sales Europe and Africa 3. Ronnie Pan works with customers in the Middle East, Pakistan and India 4. Jason Zhao speaks Russian and is obviously responsible for the CIS countries 5. Emilio speaks Spanish and deals with customers in South America 6. Fancy Wang is responsible for customers in South Africa

owners of DESAI. In 2005 the ownership changed and my family became the majority holder and since then Ive been General Manager. With this change the company started to go in a different direction: We began focusing more on exports. Currently, domestic sales make up only 50% of their business; the remaining 50% of their products are exported. We not only changed our sales territories, we also switched over our product palette primarily to digital TV. Analog components are still being produced but only for the domestic market and also as replacement parts. Where does DEXIN export their products to? We have many deliveries to

198 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

www.TELE-audiovision.com 07-08/2013 TELE-audiovision International

199

Product Testing
1. 200 racks can be found in the burn-in room and each of these racks can hold up to 30 devices. All of DEXINs products have to undergo a burn-in test. They are fully connected and have to function correctly for 30 uninterrupted days. Only then can they be shipped to customers. 2. Shaoshang Liang is responsible for product testing. He manages the 30 employees that take the finished products and install and connect them in the racks. After a successful 30-day test, they are then prepared for shipment. 3. An employee is connecting a DEXIN modulator for a burn-in test.

3 4

Production
3. A look in the production area. The different modulator, encoder and IRD components are produced and assembled here 4. The finished products are prepared for shipping

Eastern and Western Europe, North and South America and also many Asian countries. Their success shows that Sun Yu made the right choice with the companys realignment: In 2012 we achieved sales of 120 million RMB (14 million Euros) and for 2013 were expecting an increase to 150 million RMB (18 million Euros). Outside of their main headquarters in Chengdu in central China, DEXIN also has offices in Xinjiang in northwestern China and in the capital city of Beijing. We also have an office in New Delhi in India, adds Sun Yu. DEXINs largest product group is the Encoder-modulators. They make up 60% of our exports and are our best sellers. Aside from that, DEXIN also delivers many individual components such as encoders, modulators and IRDs that are all designed for installation in 19 racks. There are 12 employees in the Sales team that take care of worldwide sales. DEXIN has a total of about 190 employees of which 60 of them are R&D engineers. DEXIN can be found at many international trade shows; Sun Yu wants to further increase their exports. Thanks to the highly qualified employees on their R&D team and in their actual production, that should be no problem.

200 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

www.TELE-audiovision.com 07-08/2013 TELE-audiovision International

201

6
inspectors that check all the component groups and finished products. 2. Optical Inspection: an employee uses photos to verify the correct cabling of a just-completed modulator. 3. A completed component is checked for proper operation 4. Functional testing of a completed modulator. An employee connects the device onto different pieces of test equipment and records the results 5. Functionality is tested using a real signal 6. A component is checked with an oscilloscope

Quality Control

1. Xiufang Zhou is the Production Quality Manager. Shes in charge of the 14

202 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

Component Stock Room


1. Yinghua Xiang manages the component stock room with 15 employees. All the components that will later be used in production are stored here including screws of all different sizes such as those hes holding in his hand 2. The front panels of all the DEXIN products can be found in the stock room 3. DEXIN uses high-quality test equipment for quality control. This is an AGILENT signal analyzer

204 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

Research & Development


1. R&D Manager Jerry Lee (center) discusses with employees new details of a DEXIN product 2. A look in the large R&D office. 60 engineers can be found here working on new DEXIN products 3. An engineer works on a board design on a PC 4. A new chip is incorporated into a new DEXIN product

Cloud Yang is Customer Service

Manager. Ten employees are standing at his side and handle all of the customers questions ranging from the proper setup of a DEXIN product to troubleshooting a failure

Test Laboratory
5. Victory for Zhengiang Zhang: his 30 employees produce and test the sample product that was designed by the R&D team 6. New! A modulator with WiFi. This employee is testing the functions of the new product. The TV monitor to the left is fitted with a WiFi dongle and can receive the wireless TV signal. The iPad to the right of the employee does the same thing. 7. Close up of the new DEXIN WiFi modulator

206 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 07-08/2013 www.TELE-audiovision.com

www.TELE-audiovision.com 07-08/2013 TELE-audiovision International

207