Developed by Next Gen Corp www.ngcorp.

tn

A QRcode based m-commerce application

Soukcom
SCAN, BUY
& DELIVER

Made for Android & iOS

GASC 2013

Soukcom

STARTUP PRESENTATION
Next Gen Corp is a start-up with highly technological innovation. we are specialised in iHealth, mobile applications and advertgaming. All our projects are outcomes of R&D process. We are also engaged on social entrepreneurship by leading the first FabLAB in North Africa.

iHealth

Electronic engineering

Mobile applications

Advertgaming

FabLab

R&D

NEXT GEN CORP TEAM

General Manager LACHNEB Moez
25 Biomedica Engineer Master in Innovative Management tn.linkedin.com/in/lachnebmoez

Medical Software Architect NABLI Ahmed

24 Occuupational therapist tn.linkedin.com/in/nabliahmed

Software Project Manager HAJRI Mahdi

24 Software Engineer tn.linkedin.com/pub/mahdihajri/3a/117/95

Designer TRIOUI Ismail

26 Deigner Engineer

tn.linkedin.com/in/triouiismail

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OUR GOALS
Create a company that offers innovative solutions to some problems of everyday life in emerging countries using solutions based on new technologies. Reach a well known brand and create a place on the Tunisian market. Continue to follow technological developments and to update our completed projects. Become pioneers in the research and development of solutions using new technologies in Tunisia. Try to enter the international market.

NEXT GEN CORP ACHIEVEMENTS

Prize of the Best Social Enterpreunership Initiative Prize of the Global Innovation through Science and Technology GIST initiative Youth Prize Maghreb Entrepreneurship Delegation Event Finalist in DAAD Second International Workshop on Entrepreneurship for Academic Innovations in Information Technology Finalist in Maghreb Startup Initiative Finalist in SoukAttanmia competition

Next Gen Corp Office

Soukcom

SOUKCOM

A QRcode based m-commerce application

Soukcom is an Android & iOS application that enables you to create your own QR Code store. We provide QR Codes in bulk, include a customizable mobile shop and your scans and sales are linked to your Google Analytics account.

Made for Android & iOS

Mobile Commerce is a term to describe any commercial activity on a mobile device, such as a mobile phone (iPhone, Android, Blackberry) or a tablet (iPad, Galaxy Tab, Surface). This includes all steps of the customer journey; reach, attract, choose, convert and retain.

A
1 2 3 4 5

s we described in the intro, mobile commerce is rising quickly. With an 80% growth in 2011 and 105% in 2012 the m-commerce market is expected to generate anywhere between $119 billion to $1 trillion revenue worldwide by 2014. So how will m-commerce evolve? And what game-changers can we expect?

Very near future

Lets answer the easiest question first; what can we see in the near future? With the current growth rates of both the number of mobile devices as the number of adapting users, the revenue share will be rising with about 120% in the 2013. Consumers will get more used to mobile purchasing of products and services.
We are seeing a lot of retailers update their current webshops to be mobile proof and several retailers (14%) are already building fully responsive mobile shops. However, we dont see an active change in the way the consumer is approached (a mobile consumer is still addressed as an online customer). There is a rise of online retailers connecting with offline and out-of-home space owners to present their online products in the offline world. Some great examples can be found here and here. This is an easy way to provide mobile users with a location-related commercial opportunity. Of course the social impact of mobile will increase. With the introduction of Apple Passbook, Google Wallet, Groupon and Facebook commerce, it will become easier to incorporate commerce into dayto-day social-mobile activities. Commerce will become more social. Mobile payments, still a threshold for many consumers, will continue to evolve, but dont expect a BANG. Banks, credit card companies and payment gateways will evolve into providing mobile ways to checkout. We expect PayPal and afterpay-providers to become default payment methods.

trillion 105%
80%

$1

App vs. Web discussion will heat up a bit. An app is a quick way to present your products, perform an in-app purchase and be visible as an icon on the mobile screen. Web apps are cross-platform, suit all mobile devices and require a lot less investments, updates and management.

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Local positioning

POINT OF HORIZON
So what will happen in the long run? Now this question is a bit harder to answer, although we have a pretty good idea of what will happen. Research and practical experiences show that mobile commerce is now in the early stages, with most companies simply following a trend or experimenting. The user is in control. This mind-set will dominate the way that mobile commerce is evolving. As consumers are looking for quick, short and to-the-point service, we expect that companies accomodating user-centered experiences will prevail (e.g. location-based mobile offers) As mobile commerce is just coming around the corner, we also expect some game-changers that we cant yet imagine. Consider the rise of augmented reality, Google Glasses, Pinterest, LEAPmotion, QR Code stores and the ever descending threshold to create web content.

ver the past years, it was noted that in Tunisia, marketing companies and business centers adopt systems that are limited to B2C (Business to Customer), home delivery of product catalogs, display advertising panels or audio / visual spots. Despite the evolution of mobile technologies, they have not yet found their rightful place in the Tunisian business environment. The company Next Gen Corp. thought to create the link between the various actors interacting in this environment, by the marriage of traditional methods of marketing and sales in line with those of new mobile technologies to open other horizons for e-commerce with a win / win approach both for the company and the target client.

M-commerce statistics
Thanks to their mobile phones, consumers can get information to help with purchase decisions at the touch of a button. 51% of smartphone users are more likely to purchase from retailers with a mobile specific
Dont have a Mobile Phone Light Mobile shoppers Dont shop using a Mobile Heavy Mobile shoppers

4.8% of retailers have a Mobile Site

25%
20%

Clothing, Shoes Jewerly

40%
Movies Music Games
15%

Electronics

Reading Materials

What sort of goods do shoppers buy on their phones

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Soukcom was a solution developed in the research laboratory of Next Gen Corp company in cooperation with the Tunisian High institute of IT . The project was the aim of a Final Year Project proposed in the
Tunisian High institute of IT and sustained by Abd el Aziz Trabelsi who is an employee of the company. The proposed solution is to create an innovative online shopping application called Soukcom. This application will be developed on Android an iOS platform and will be based on the QR code technology for product identification. Designed for all smartphone users, it may affect a wide range of users. The application will work as a quick link between advertising and shopping by integrating online payment platform.

Create your own virtual store with QR Codes in a few simple steps.

SoukCom

Scan

Buy

Deliver

QR Code Campaign Management

With our QR Code Campaign Management tool you can easily start a campaign and export QR Codes in various formats (JPG, PNG, SVG and EPS). Starting is easy: Upload your products or feed, create your campaign and easily distribute your codes! Your QR codes are generated in bulk and are optimized using our URL shortener to ensure flawless and quick scanning.

Instant & Dynamic QR Codes

When you quickly need QR Codes, use our instant QR Code generator. Just enter the URL and you can immediately download the corresponding QR Codes! As all of the Soukcom QR Codes are Dynamic QR Codes, you can easily change their destination whenever you want, even after printing and publishing them! This way youll never have to worry about QR Codes leading nowhere.

Detailed Geo Statistics

The moment one of your product QR Codes is scanned, it shows up on your map in real-time. You know exactly where and when someone is buying your products and which locations are most profitable! Our platform does this without intruding the privacy of your customers by asking them to share their GPS location since our smart QR Codes store location data inside the QR Code itself.

Track Scans & Revenue

Every scan and sale in your QR Code shop is instantly registered in your Google Analytics, so you can keep track of campaign results in your own system. Additionally, if you decide to connect your Soukcom-account with Google Analytics, you instantly gain access to advanced geo- and revenue statistics and you will be able to optimize your campaigns accordingly.

Dynamic Virtual Shelves

By using our dynamic virtual shelves you can create and adjust your virtual shelves effortlessly. For example, when your product is out-of-stock or you want to promote an other product, you can simply drag and drop the new product onto the shelf! The new product will show immediately. The dynamic campaign is especially useful for electronic (TV) displays, flatscreens and narrowcasting channels.

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An essential feature for virtual stores is directing your customer to a mobile webshop. With our instant mobile shop solution, you can create a mobile webshop optimized for high conversion, by using responsive design for smartphones and tablets. Your instant webshop can be fully customized and branded the way you prefer. We also offer integration with your current ERP or webshop system.

The work to be performed will be on creating a mobile version of the application, synchronized with a web server to create interactivity between users and products. This part will target as any Android or iOS user. Soukcom will connect in real time the key trio formed by the purchase of the Product, the payment procedure and the final customer. Indeed, connecting the base payment with product catalogs and billboards, QR purchases will be benefic for buyers and traders.

VISA Cash Phone credit

Payment methods

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GASC 2013

Next Gen Corp

www.ngcorp.tn