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Unlike works of fine art created to be viewed at leisure, a poster must catch the attention of disinterested passersby and make itself understood at a glance. The best posters fuse words and image into one indelible impression and, in a few brief seconds, drive home their message with such power and persuasiveness that people feel compelled to act.
Unlike works of fine art created to be viewed at leisure, a poster must catch the attention of disinterested passersby and make itself understood at a glance. The best posters fuse words and…