FUN WHILE YOU FLI

BRANDING GUIDELINES
MAY 2013

FUN DIVERSE FRESH ENTERTAINMENT

Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote Fun While You Fli. Our main goal is to provide our customers with a memorable holiday.

INTRODUCTION

OUTGOING ENERGETIC VIBRANT FREE SPIRITED

Students and young adults. Groups of friends going on their first holiday together. Customers looking for popular short breaks between the months of June to September.

TARGET AUDIENCE

IBIZA AYIA NAPA CORFU

MALIA ZANTE MAGALUF

FALIRAKI KOS BULGARIA

DESTINATIONS

The logo is a representation of movement, we wanted our airline to refelect our passngers free sprited mentality of go with the flow.

LOGO

FUN WHILE YOU FLI

Main Fli Logo

LOGO

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

Primary Typeface: Lane Narrow

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

Secondary Typeface: Aldo Semibold

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

Secondary Typeface: KG Eyes Wide Open

TYPOGRAPHY

White C: 0 M: 0 Y: 0 K:0 R: 225 G: 255 B: 255 HEX: FFFFFF

Yellow C: 1 M: 16 Y: 99 K:0 R: 254 G: 209 B: 10 HEX: FED10A

Cherry Red C: 6 M: 100 Y: 56 K:1 R: 221 G: 26 B: 84 HEX: DD1A54

Mint Green C: 61 M: 0 Y: 34 K:0 R: 89 G: 195 B: 184 HEX: 59C3BB

Tabriz Blue C: 76 M: 22 Y: 2 K:0 R: 5 G: 157 B: 213 HEX: 059DD5

COLOUR

FUN WHILE YOU FLI

The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.

LOGO- EXCLUSION ZONE

The logo can be used with the Fun While You Fli Qoute

LOGO

FUN WHILE YOU FLI

FUN WHILE YOU FLI

FUN WHILE YOU FLI

FUN WHILE YOU FLI

Alternative logo colourways only to be used when on a coloured background as shown.

LOGO - COLOUR

FUN WHILE YOU FLI

FUN WHILE YOU FLI

FUN WHILE YOU FLI

FUN WHILE YOU FLI

FUN WHILE YOU FLI

LOGO - DONTS

GATES// B05-10

B09
ARRIVAL FLIGHTS FOOD HALL

GATE//

BAGGAGE CLAIM

FUN WHILE YOU FLI

DEPARTURES//

ARRIVALS//

LOGO APPLICATION

BOARDING PASS

BOARDING BOARDING PASS PASS

BOARDING PASS

BOARDING PASS

CA R RIER FLI A IRLINES PAS S ENG ER LEEANNE CLA RKE B O O KING CO D E FA LD 34589 R ES ERV ED S EAT N/A

F LIG HT FA 82 FROM LG W

DAT E 26 J UL TO IB Z SEAT

24J
TO IB Z SEAT

CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT B OOKING COD E FALD 34589 RESERVED SEAT N/A

FL I G H T FA 8 2 FR OM LG W

DAT E 26 JUL TO I BZ S E AT

14B
FR OM TO

C A RRI E R F L I A I RL I N E S PA S S E N G E R LEE G I L BE RT BOOKING C O DE FA L D3 4 5 8 9 RE S E RV E D S E AT N/A

F L I G HT FA 8 2 F RO M LGW

DAT E 2 6 JU L TO I BZ S E AT

28F
F RO M LGW TO I BZ

CARRIER FL I AIRL INES PAS SENGER MARK ROS S B OOKING CODE FAL D34589 RESERVED SEAT N/A

FL IGH T FA 82 FROM L GW

DAT E 26 JUL TO IBZ SEAT

14B
FROM L GW TO IBZ

CAR RIER F ROM FLI A IRLINES LG W PAS S ENG ER LEEA NNE C LARKE FLI GHT DATE FA 8 2 26 J UL

24J

CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT FLIGHT DATE FA 82 26 JUL

LG W I BZ BOARDING S E AT PASS

14B

C A RRI E R F L I A I RL I N E S PA S S E N G E R L E E G I L BE RT F L I G HT DAT E FA 8 2 2 6 JU L

BOARDING S E AT PASS

28F

CARRIER FL I AIRL INES PAS SENGER MARK ROS S FL IGH T DAT E FA 82 26 JUL

BOARDING SEAT PASS

14B

LOGO APPLICATION

STILL HUNGOVER?

STILL HUNGOVER?
SICK BAG

SICK BAG

LOGO APPLICATION

IKINIS c cktails spee os

'fun while you fli'

mus c sh ts min le
HI

tn SWI r ZZ lax
Z

B ATS qua s sc ba
'fun while you fli'

'fun while you fli'

'fun while you fli'

LOGO APPLICATION

FUN WHILE YOU FLI

HELLO FUSCHIA | MY ACCOUNT | HELP | LOG OUT |

BOARDING PASS

IBIZA

27 SUNNY
O

FLIGHT + HOTEL

FLIGHTS ONLY

FLIGHTS HOTELS DESTINATIONS GROUP DEALS

DEPART FROM SELECT CITY DEPART DATE 7/04/2013 ADULT(S) 1 GOING TO SELECT CITY RETURN DATE 14/04/2013
PASSENGER FUSCHIA WINT FLIGHT NO. FA82 SEAT DESTINATION LDN>IBZ DATE 26 JULY
FUN WHILE YOU FLI

MON TUES WEDS THURS FRI

24 26 24 24 27

SHOWN BY RESULTS
PRICE & SCHEDULE SCHEDULE

14B
SEARCH

B09

GATE

14:10

TIME

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LOGO APPLICATION

AEROPLANE LIVERY