Abstract

Shashos Grill is a Family owned and operated Mexican Restaurant chain from Panama City, Panama. It is a franchise that currently has 2 locations: Villa Lucre and Cerro Viento. It caters to the middle-class families of the suburbs across the Via Tocumen. They would like to add a third restaurant. Understanding that a good part of the success of the operation depends upon its location, an analysis will be made. Some of the aspects that will be taken into consideration are: Safety of the area, proximity to customers, proximity to competition, traffic volume of the area, proximity to the major streets, and other environmental issues. We must still determine the specific method we will use the analyze the problem and that will consider all constraints. More than one solution may result of this analysis, and all prospective locations will be presented to the decision-maker. One of the most important factors leading to the success of a restaurant is its location. A multicriteria decision-making method is used to rank alternative restaurant locations. The set of criteria is established for the Taipei case, and corresponding criteria should be established for each case study, although this multicriteria decision-making approach has broader applicability. In this paper, the analytic hierarchy process (AHP) with five aspects and 11 criteria is used to develop a location evaluation hierarchy for a restaurant. Four alternatives for the Pao-San (Takarazima Japanese Siki Kisegi cuisine) restaurant location in Taipei are evaluated. The aspects include transportation, commercial area, economic, competition and environment. The criteria are rent cost, transportation cost, convenience to mass transportation system, size of parking space, pedestrian volume, number of competitors, the intensity of competition, size of the commercial area where the restaurant is located, extent of public facilities, convenience of garbage disposal, and sewage capacity. The alternatives are ranked by a multicriteria method. The result is the set of compromise solutions, including two alternative locations, to be proposed to the decision maker. The first alternative is in an expanding commercial center at the intersection of two subway lines. The second alternative is in a new city political and administrative center.
Reference: http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VBH45515C9-1&_user=10&_coverDate=06/30/ 2002&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_sea rchStrId=1605312145&_rerunOrigin=scholar.google&_acct=C000050221&_version=1&_urlVersi on=0&_userid=10&md5=6750915ef2a6bbfaef2a89a0da29f448&searchtype=a