Setting up a superstore

In the past, the people of Bangladesh used to do their shopping of different products from different stores. They had to go to different places to purchase different stuffs hence they had to spend more time and money and also had to deal with the hectic traffic. But now with the emergence of superstores, life has become much easier for the people. A superstore is an especially large retail store that serves as a one-stop shopping destination by offering a wide variety of goods that range from groceries to appliances. A superstore is also likely to offer services such as a banking center, photo center, and automotive service center. For example, many superstores allow consumers to buy groceries, have their photos developed, and eat lunch while the oil is being changed in their vehicle.

Vision and mission statements:

Vision refers to mental image of future events. It is the formation of a mental image of something that is not perceived as real and is not present to the senses. Our vision statement outlines what we want to be, or how we want the world in which our venture operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria. Here, our vision is- To become the greatest superstore in our country by providing excellent,
efficient and unique products and services to people and at the same time maintaining a strong bond with the new and existing customers.

Mission tells the fundamental purpose of our organization. It defines the customer and the critical
processes. It informs the desired level of performance. Creating a mission is one of the first actions an organization should take. By defining a mission an organization is making a statement of organizational purpose. Our mission is- To convert weakness into strength and threat into opportunities

Company objectives:
1. Providing excellent service. 2. Focusing on quality. 3. Maintaining relationship with customers. 4. Attracting new customers and retaining existing customers.

5. Meet the needs and demands of the consumers. 6. Maintaining superior position. 7. Set realistic goals to attain maximum sales 8. Carry out notable and effectual marketing policies

Target Market:
Our prime target markets are the upper and the upper middle class people of the Badhundhara, Gulshan & Banani area as they are the frequent buyers and have the decision making authority. We would run our promotion mostly in our targeted area.

Industry Analysis: SWOT Analysis:

Strengths: New shop in the market Huge variety of items Quality service Soothing environment Computerized cataloging and menu Trained workforce Credit card acceptance Hygienic product for consumer safety

Long-term relationship with customers

Weaknesses: Less knowledge about the market Not so new and exciting concept Low initial start Low promotional budget Narrow targeted area

Opportunities: Expansion in other areas of Dhaka city Good relationship with the dealers Huge local resources Huge target market Large offerings possible

Threats: Existing competitors Political instability New market trends Inflation Uprising potential new entrants

Financial Analysis:

Investment: Initial investment of our 6 partner is 120,00,000 tk.(20,00,000 tk. x 6). We take Bank loan of 80,00,000 tk. With 5% interest rate From commercial Bank So our total capital is 200,00,000 tk. Rent Cost Details: We have to rent 3000 Sq.ft. free space for our superstore. So we have to pay 20, 00,000 Security for renting the space. 50000 tk. per month rent. (Per sq.ft. 16.66 tk.)

Interior decoration & equipment cost: For the Interior decoration & equipment cost we estimated 40, 00,000 tk. Transportation cost: We have to buy 3 covered vans for our product purpose. So the estimated cost for the vans is 50,00,000 tk. (20,00,000 tk. X 1 & 15,00,000 tk. X 2). Product cost: Superstore has different kinds of product. So this is the major part of our investment. Initially we invested 70,00,000 tk. Marketing Cost: 15,00,000 tk. Operation & Administrative Cost: Manager --------------- 15,000 tk. Supervisors ------------ 35,000 tk. (7000 tk. X 5) Sales parsons ---------- 50,000 tk. (5000 tk. X 10) Security Guards ------- 10,000 tk. (2500 tk. X 4) Others ------------------ 10000 tk. Total Operation & Administrative Cost is 1,20,000 tk.

Total cost of our project:

Particulates Fixed cost Security money for the rent of the space(Refundable) Transportation cost Interior decoration & equipment cost Variable cost Space rent Product cost Marketing Cost Operation & Administrative Cost

Total (TK.)

20,00,000

50,00,000 40,00,000

50,000 70,00,000 15,00,000 1,20,000 1,96,70,000