QUESTIONNAIRE ON DEALERS SATISFACTION IN CEMENT INDUSTRY

1. Dealers name and address.

2. From how many years you are in this business? (Tick mark) 0-1 year 1-3 year 3-5 year More than 5 year

3. Which cement brand do you sell? (Tick mark) UltraTech Binani Ambuja J.K.Lakshmi Sanghi Sidhee Jaypee Others

4. Give reasons for your preference?

5. Who is the main purchaser of the product? Builders Homemaker Contractors Process manufacturer Others

6. Which types of factors affecting while purchasing? (Rate them 1-5. Most affecting should given 5) Price flexibility Credit limit Brand image Delivery system Schemes Strength Premium Others

7. What is your Monthly turnover of Particular Brand of cement? Less than 10 lakhs Between 10-20 lakhs Between 20-50 lakhs More than 50 lakhs

8. Taking into Consideration Rate the company on the Basis of frequency they making personal visits, phone calls & Services? Brand\Degree Very Dissatisfied Dissatisfied Ambuja Ultratech J.k.Lakshmi Sanghi Sidhee Jaypee Binani Others Neutral Satisfied Very Satisfied

9. Does Company inform you about the change in the market scenario? Yes No 10. Explain the accounting system. (Credit limit given by company or dealer) Name of the Brand Ambuja Sidhee J.k.Lakshmi Jaypee Sanghi Sidhee Binani Others Cash 0-7 Days 7-15 Days More than 15 Days Relation base

11. Rank sales promotion activities according to their effectiveness? Activities Shopnaka & schemes Gifts Incentives Others Rank

12. Give your preference for the following type of Gifts/incentives given by Company or Dealer. Shares Free Gifts Tours Gold Cheque Others

13. Rate the company on the basis of their Marketing Representatives art of making and maintaining the relationships? Brand\Rating Very Dissatisfied Ambuja Ultratech J.k.Lakshmi Sanghi Sidhee Binani Jaypee Others Dissatisfied Neutral Satisfied Very Satisfied

14. Do you get any Free Delivery? (If yes than how much and from which brand)

15. How long did have to wait to place your order? Immediate Under 1 minute Between 1 and 5 minute Over 5 minute Online order placed

16. How long you have to wait for the product? Less than 24 hours Between 1 and 2 days Over 3 days Over a week

17. Condition of goods at the time of receipts? Bad Average Good 18. Considering the features & benefits of the product itself. How satisfied are you with the product? Brand\Degree Very Dissatisfied Ambuja Ultratech J.k.lakshmi Jaypee Binani Sidhee Sanghi Others Dissatisfied Neutral Satisfied Very satisfied

19. Which option best describes your opinion about the value of the product? Brand\Degree No value Ambuja Ultratech J.k.lakshmi Jaypee Binani Sidhee Sanghi Others Poor value Average value Good value Excellent value

20. Any suggestion you would like to make for company?