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http://nicmarprojectmanagements.blogspot.in/2012/09/project-formulation-and-appraisal.html
INTRODUCTION The project evaluation process involves more than just determining a project's expected revenues and profitability; it also involves a study of the key factors that affect a project and their financial impact on the project. In addition, a project evaluation includes strategic evaluation, economic evaluation and social impact evaluation (Refer Exhibit I).
ASPECTS OF PROJECT APPRAISAL While the financial evaluation of a project aims at ascertaining the most efficient strategy for delivering the desired output, the strategic evaluation ensures that the project is consistent with the output objectives of the firm.
PROJECT EVALUATION TECHNIQUES The economic evaluation of the project, however, seeks to ensure that the delivered output is benefiting the public at large. The evaluation of social impact aims at ensuring that the consequences of a project (in terms of employment, output, savings and so on) are beneficial to the public. A HYPOTHETICAL CASE STUDY CELSUS Infrastructure Company is focusing on investments in emerging retail sector throughout India. It has proposed to develop a commercial space in Aurangabad - Maharashtra. This gives an opportunity to enter a market not tested so far by the big players in retail sector and reap benefits of the first footer.
Maharashtra State has established itself among the fastest growing industrial & commercial centers in India. It has made impressive progress in all round development, measured by socio-economic indicators and ranks among the leading states of India. This is one of the most urbanized states in India. Tourism and textiles are the main sectors of the economy. Sizeable percentage of population works in the Middle East and western countries and brings home not only valuable foreign exchange kitty but also a new consumer test of those places. The tourists from India and all over the world are spending much on leisure while on holidays in Maharashtra. This brings us a good opportunity to invest in retail sector.
MARKET ANALYSIS Situational analysis Company proposes to develop a Shopping Mall in Aurangabad-Maharashtra. The market is mainly consisting small-scale retail outlets, virtually monopolized by the sellers. The market also lacks presence of strong cooperative sector. Due to scattered and satellite patterns of development, the city lacks cohesive and homogenous volume of population compared to other Indian cities. However, excellent infrastructure, importance of place, large base of floating population, high purchasing power of consumers and higher level of consumer spending gives a solid base for investment decision. Hence, we decided to develop a commercial space it consisting mainly of following facilities. Hyper market dealing in grocery, and household items
Branded clothes, textile products, cosmetics. Processed agriculture, horticulture, floriculture products. Beverages and restaurant. Consumer durable goods etc. Handicrafts and antiques / textiles
Secondary Information
The recently concluded 'Indian Census 2011' showed that the population of India has crossed the 1 billion mark and the population of Maharashtra is somewhere around the 110 million. Considered to be one of India's leading states in terms of revenue and contribution to the GDP, the Maharashtra Census 2011 bore some interesting results. Mumbai, a city that is considered to be the financial capital of India is part of the state of Maharashtra and has a population of over 100 million, making it the country's most populous city. Maharashtra also has other cities like Pune, Nashik and Nagpur which are more densely populated than other areas. People from different parts of India over the years have shifted to Maharashtra in general and Mumbai in particular in search of livelihood. Mumbai is one of the major metro cities in India with a widely cosmopolitan culture and a vibrant way of life.
The Maharashtra census 2011 showed that the population of the state is growing by about 16% each year which is slightly below the national average of about 17%. The state of Maharashtra is the third largest state in the country with an area of about .3 million Sq. Km. The state is located in western India and has a long coastline to its west. The state has many places of national importance and some of the prime airports and ports in the country. Maharashtra borders the states of Gujarat, Madhya Pradesh and Karnataka. The state has a sex ratio of about 940 which is fairly equal to the national average. The state has a literacy rate of over 80% which puts it among the top states in terms of literacy.
The Maharashtra census 2011 shows that the state is doing well in terms of literacy rate and sex ratio and continues its march towards being one of the leading states in the country.
The capital city which is also the largest city in the state of Maharashtra is Mumbai. The languages spoken in the Maharashtra state includes Marathi. In total Maharashtra (MH) state comprises 35
districts. The ISOCODE assigned by International Organization for Standardization for Maharashtra state is MH. Maharashtra Population 2011 As per details from Census 2011, Maharashtra has population of 11.23 Crore, an increase from figure of 9.69 Crore in 2001 census. Total population of Maharashtra as per 2011 census is 112,372,972 of which male and female are 58,361,397 and 54,011,575 respectively. In 2001, total population was 96,878,627 in which males were 50,400,596 while females were 46,478,031. Maharashtra Population Growth Rate The total population growth in this decade was 15.99 percent while in previous decade it was 22.57 percent. The population of Maharashtra forms 9.29 percent of India in 2011. In 2001, the figure was 9.42 percent. Maharashtra Literacy Rate 2011 Literacy rate in Maharashtra has seen upward trend and is 82.91 percent as per 2011 population census. Of that, male literacy stands at 89.82 percent while female literacy is at 75.48 percent. In 2001, literacy rate in Maharashtra stood at 76.88 percent of which male and female were 85.97 percent and 67.03 percent literate respectively.
In actual numbers, total literates in Maharashtra stands at 82,512,225 of which males were 46,294,041 and females were 36,218,184.
Maharashtra Density 2011 Total area of Maharashtra is 307,713 sq. km. Density of Maharashtra is 365 per sq km which is lower than national average 382 per sq km. In 2001, density of Maharashtra was 315 per sq km, while nation average in 2001 was 324 per sq km.
Maharashtra Sex Ratio Sex Ratio in Maharashtra is 946 i.e. for each 1000 male, which is below national average of 940 as per census 2011. In 2001, the sex ratio of female was 922 per 1000 males in Maharashtra.
Description
2011
2001
Approximate Population
11.23 Crore
9.69 Crore
Actual Population
112,372,972
96,878,627
Male
58,361,397
50,400,596
Female
54,011,575
46,478,031
Population Growth
15.99%
22.57%
9.29%
9.42%
Sex Ratio
946
922
883
953
Density/km2
365
315
Density/mi2
946
815
Area km2
307,713
307,713
Area mi2
118,809
118,809
12,848,375
13,671,126
6,822,262
7,146,432
6,026,113
6,524,694
Literacy
82.91 %
76.88 %
Male Literacy
89.82 %
85.97 %
Female Literacy
75.48 %
67.03 %
Total Literate
82,512,225
63,965,943
Male Literate
46,294,041
37,184,963
Female Literate
36,218,184
26,780,980
Maharashtra Urban Population 2011 Out of total population of Maharashtra, 45.23% people live in urban regions. The total figure of population living in urban areas is 50,827,531 of which 26,767,817 are males and while remaining 24,059,714 are females. The urban population in the last 10 years has increased by 23.67 percent.
Sex Ratio in urban regions of Maharashtra was 899 females per 1000 males. For child (0-6) sex ratio the figure for urban region stood at 888 girls per 1000 boys. Total children (0-6 age) living in urban areas of Maharashtra were 5,402,522. Of total population in urban region, 10.63 % were children (06).
Average Literacy rate in Maharashtra for Urban regions was 89.84 percent in which males were 93.79% literate while female literacy stood at 85.44%. Total literates in urban region of Maharashtra were 40,809,128.
Maharashtra Rural Population 2011 Of the total population of Maharashtra state, around 54.77 percent live in the villages of rural areas. In actual numbers, males and females were 31,593,580 and 29,951,861 respectively. Total population of rural areas of Maharashtra state was 61,545,441. The population growth rate recorded for this decade (2001-2011) was 10.34%.
In rural regions of Maharashtra state, female sex ratio per 1000 males was 948 while same for the child (0-6 age) was 880 girls per 1000 boys. In Maharashtra, 7,445,853 children (0-6) live in rural areas. Child population forms 12.10 percent of total rural population.
In rural areas of Maharashtra, literacy rate for males and female stood at 86.39 % and 67.38 %. Average literacy rate in Maharashtra for rural areas was 77.09 percent. Total literates in rural areas were 41,703,097.
Description
Rural
Urban
Population (%)
54.77 %
45.23 %
Total Population
61,545,441
50,827,531
Male Population
31,593,580
26,767,817
Female Population
29,951,861
24,059,714
Population Growth
10.34 %
23.67 %
Sex Ratio
948
899
880
888
7,445,853
5,402,522
12.10 %
10.63 %
Literates
41,703,097
40,809,128
Average Literacy
77.09 %
89.84 %
Male Literacy
86.39 %
93.79 %
Female Literacy
67.38 %
85.44 %
Maharashtra Census 2011 Conclusion The official census 2011 of Maharashtra has been conducted by Directorate of Census Operations in Maharashtra. Enumeration of key persons including Chief Minister of Maharashtra was also done by officials conducting population census.
Figures of population census 2011 Maharashtra have been represented in chart for your reference at bottom.
Population
Male
Female
12,478,447
6,736,815
5,741,632
3,115,431
1,602,137
1,513,294
2,405,421
1,226,610
1,178,811
1,818,872
966,293
852,579
1,729,359
945,953
783,406
1,486,973
784,995
701,978
1,246,381
650,075
596,306
1,221,233
649,535
571,698
1,171,330
610,377
560,953
1,119,477
611,501
507,976
Population
Male
Female
Mumbai
18,414,288
9,894,088
8,520,200
Pune
5,049,968
2,659,484
2,390,484
Nagpur
2,497,777
1,275,750
1,222,027
Nashik
1,562,769
824,641
738,128
Aurangabad
1,189,376
620,097
569,279
Population
Male
Female
Thane
11,054,131
5,879,387
5,174,744
Pune
9,426,959
4,936,362
4,490,597
Mumbai Suburban
9,332,481
5,025,165
4,307,316
Nashik
6,109,052
3,164,261
2,944,791
Nagpur
4,653,171
2,388,558
2,264,613
Ahmadnagar
4,543,083
2,348,802
2,194,281
Solapur
4,315,527
2,233,778
2,081,749
Jalgaon
4,224,442
2,197,835
2,026,607
Kolhapur
3,874,015
1,983,274
1,890,741
Aurangabad
3,695,928
1,928,156
1,767,772
Nanded
3,356,566
1,732,567
1,623,999
Mumbai City
3,145,966
1,711,650
1,434,316
Satara
3,003,922
1,512,524
1,491,398
Amravati
2,887,826
1,482,845
1,404,981
Sangli
2,820,575
1,435,972
1,384,603
Yavatmal
2,775,457
1,425,593
1,349,864
Raigarh
2,635,394
1,348,089
1,287,305
Buldana
2,588,039
1,342,152
1,245,887
Bid
2,585,962
1,352,468
1,233,494
Latur
2,455,543
1,276,262
1,179,281
Chandrapur
2,194,262
1,120,316
1,073,946
Dhule
2,048,781
1,055,669
993,112
Jalna
1,958,483
1,015,116
943,367
Parbhani
1,835,982
946,185
889,797
Akola
1,818,617
936,226
882,391
Osmanabad
1,660,311
864,674
795,637
Nandurbar
1,646,177
834,866
811,311
Ratnagiri
1,612,672
759,703
852,969
Gondiya
1,322,331
662,524
659,807
Wardha
1,296,157
665,925
630,232
Bhandara
1,198,810
604,371
594,439
Washim
1,196,714
621,228
575,486
Hingoli
1,178,973
609,386
569,587
Gadchiroli
1,071,795
542,813
528,982
All India pattern of consumption in 2006-07: (Ref. annexure no.lII) Out of every rupee spent in 2006-07 by the average urban Indian on consumption, 39 paise were spent on food. Of this, 9 paisa was spent on cereals and cereal substitutes, 7 paisa on milk and milk products, 6 paise on beverages, refreshments and processed food, and 4 paise on vegetables. There was little difference between rural and urban households in the share of the budget allocated to fuel and light (10% for rural, 9% for urban) and clothing, including bedding and footwear (7% for rural, 6% for urban).
The average urban Indian differed noticeably from the rural mainly by spending only 9 paise out of one rupee on cereals, but as much as 14 paise on consumer services, 7 paise on education and 5 paise on rent. In fact the urban Indian devoted only 39 paise of the rupee on food, spending a smaller portion of the rupee than the rural Indian on every food group except the category "beverages, refreshments and processed food". Percentage of population below specific MPCE: (Ref. annexure no.lll & VI) In 2006-07, roughly one-half (50.3%) of the rural population of India had MPCE less than RS.580 (column 2 of Table P1) compared to only 17.4% of the urban population column 6). For urban India, the median level of MPCE was Rs.990. Average MPCE on groups of items of consumption: (Ref. annexure no.IV)
For urban area applicable to Group shall be applicable to Maharashtra. Average MPCE for urban area applicable to Maharashtra may be considered as 1944.88 for food and non-food group of expenditure .
DEMAND FORECASTING Demand forecast was done using casual method of forecasting. As the project involves products of direct consumption, Consumption Level Method suits best to forecast demand of the products Estimate based on income and price elasticity of demand: (Ref. annexure no. I & IV) Aggregate demand can be worked out from secondary information available with us (ref. Annexure) a) Total population as per 2001 census b) Projected population for the Year 2011 : 96,878,627 for Maharashtra : 112,372,972 for Maharashtra
c) Rise in level of disposable income Per capita income in the year-2000-01 =Rs. 49693 Per capita income in the year-2004-05 =Rs. 58184 Rise in level of disposable income =17% d) Supply of primary articles of consumption in the year-2001 =156.9 (All India fig.) In the year-2005 =170.1
Rise in level of supply i.e. (+) 8.40% in the year-1992 =5.80kg In the year-2005 =7.20kg Rise in level of supply i.e. (+) 24.13% in the year-1992 =13.50kg In the year-2005 =16.30kg Rise in level of supply i.e. (+) 20.74% in the year-1992 =24.50metre In the year-2005 =31.40metre Rise in level of supply i.e. (+) 28.16% in the year-1992 =709.00gm In the year-2005 =690.00gm Fall in level of supply i.e. (-) 2.67% I) MPCE for urban area (all India) in the year-1987 =139.73
In the year-2007 =517.25 Change in MPCE = 2.7times Conclusion: (Ref. annexure no.lI) 1) 2) 3) 4) From above study, we can project- Aggregate demand =. (+) 2.60% From above study, we can project- Rise in level of income = (+) 17.00% From above study, we can project- Rise in Aggregate supply (avg.) = (+) 15.75% From above study, we can project- Rise in MPCE = (+) 2.70 times
TECHNICAL ANALYSIS
DETAILS OF FACILITIES: The proposed shopping mall may have outlets as detailed below - Departmental Store
- Food
- Jewellerys
- Children
- Miscellaneous Arrangements for process &technical knowhow: The project work may be taken up on E.P.C Contract basis in a time bound manner. Technical collaboration may be made for commissioning and training of personnel. Various systems such as crowd control, display and information
Plants and Machineries for processing, material packaging, labeling, is required. Sound arrangements for Power back up, air-conditioning, Escalators, capsule lifts, waste disposal etc required to be planned complying all the regulations. Capacity strategy: The only limiting factor from aggregate demand point of view discussed in the last chapter is population growth rate. This is lesser than other Indian states; hence, we should adopt 'CHASING' strategy. The projected demand and existing demand to be diverted may take longer time span. Location of Site: The project site is located in the industrial capital city of Aurangabad. The proposed site is situated in the Nirala bazaar area behind central bus stand and hence a very convenient and crowd pulling location. Proximity to markets geographically, the place is centrally located between the two districts of the state. The city is being an important cultural, political and economic centre attracts sizeable population from all over the state and huge flow of domestic and worldwide tourist ready to spend. Proximity to Raw material sources: The neighboring places like paithan , nashik offers cheap sources of commodities agriculture produce and dairy products. Supply of beverages is locally available and further can be strengthened through tie up with local producers. Supply of Consumer durables Garments and textile products can be directly arranged through supply agreements with the manufacturers. Industrial infrastructure: Maharashtra has one of the best infrastructures in place. Uninterrupted power supply at reasonable tariff, advanced telecommunication facilities, Road network with better quality riding surface, Convenient Railway network, proximity to various big cities. Urban infrastructure: Apart from industrial infrastructure, proper urban facilities are available such as housing schooling hospitals, banks etc.
Labour situation & Availability: The city boasts better quality and educated labour force suitable for trading activities. The level of labour union activism is low due to migration, heterogeneous mix of labour force from different geography etc. Govt. policies: As per data published by RBI, FDI Equity inflows (from April 2000 to September 2008) in Maharashtra are RS.1 047crore, which is 0.33% of total FDI inflows in India and ranks ninth in attracting investment. This is quite significant considering size of the state and economy. Climatic condition: Except two months of active heavy monsoon, climate is moderate and hardly disrupts economic activities taking place. It does not pose any significant challenge to our proposed business.
Proposed Site The site is completely developed by the CIDCO Maharashtra. The site is a leveled plot with flat topography. It is located near the city entry point and emerging fast as a central business zone. The place has become popular and very convenient to the people all over Maharashtra due to location near the main bus stand. Many of the business activities are concentrated in this area due to its suitability. A foundation stratum is black cotton soil The work schedules shall be thoroughly prepared and correlated to activities and time estimates. Buildings and Structures Following activities required with distinct and meticulous planning of the interior and exterior. The total area required as per break up tabulated here. Sr. No. 1 2 3 Sections Departmental stores Fashion and stores Health and Beauty Built up area Requirement in( Sqmt) 3000.00 500.00 500.00
4 5 6 7 8 9 10 11 12
Food Sports and Outdoor Electrical and phones jwellery Gifts and usic Children Miscellaneous Administration and Security Processing & Packaging Health, Ventilation and air conditioning system (HVAC) Total
13
500.00
10500.00 5000.00
14
Parking
Cost
10000.00
5000.00/ sqmt
7,20,00,000.00
Buildings ( with area @ 2100.00 2 sqmt per floor Keeping @ 0.2 FSI permissible for future needs) Parking and 3 Landscape Development etc. Architect / Consultants 7900.00 3000.00/sqmt 3000.00/sqmt 2,37,00,000.00 10500.00 15000.00 / sqmt 7,50,00,000.00 2,37,00,000.00
@ 2% of (1,2& 3)3
34,14,000
Other Expenses Plants & 1 Machineries Plant utilities Technical Know - how fee Misc. Fixed assets Preliminary and capital issue expenses Total Pre Operative Expenses Provision for 20,51,14,000.00 As per quotation 10,00,000.00 As per quotation per quotation As 2,00,00,000.00
As per quotation
50,00,000.00
As per quotation
50,00,000.00
@2%
41,02,280.00
@3%
61,53,420.00
Calculation of Revenue
Year
1910 1921
1981
1991
2001
2011
Population Growth Rate Three Months Moving Average Two Months Moving Average
2.36
(3.55) 7.62
7.05
1.21
7.77
2.14
3.71
5.29
5.34
0.59
2.04
7.34
4.13
4.49
1.
Hence, we can assume, population growth rate applicable to year 2011 i.e. 19.34% due to
lower average square error i.e. 216.83 2. Projected population in the year 2011 i.e. 50 percentage of North Maharashtra district plus
50% of south Maharashtra district, which will serve as a consumer base. ( 1,34,7668/2) x 19.34 / 100 = 2,60,638
4. Expected sales per Month ( Revenue) Here, we assume 10% of the population uses this mail mall to fulfill their needs 260638 = 26063.00 Nos. Hence = 10%
urban india in the year 2007. (Ref. group of UTs as per ANNEXURE NO.) Expected sales per month = 26063.00 nos x 1974.88/2 = sales per annum Rs.30,88,27,783.60 Calculation of Costs Assuming total cost @ 80% of expected sales per annum 2,57,35,648.72/Hence , expected
Sr. No. 1 2 3 4 5 6 7 8 9
Item Description Total Material cost @ 60% Total utilities cost @ 5% Total Labour cost @ 10% Total Overheads @5% Total service cost @ 5% Total Administrative cost @ 5% Total Sales Expenses @ 5% Total Royalty payable @55 Gross Total
Estimated Amount 14,82,37,336.00 1,23,53,111.00 2,47,06,222.00 1,23,53,111.00 1,23,53,111.00 1,23,53,111.00 1,23,53,111.00 1,23,53.111.00 24,70,62,227.00
Operating Cost with Yearly Breakup Cost of the project Rs. 21,53,69,700.00. Period of completion of Project- 2 Year.
For the year ending December 2011 Opening Balance Rs. 30,88,27,784.60 + 11,23,225.00 Add Cash Interest earned @ 9.5% on Rs. 11,23,225 Less Cash for Purchase of material, wages and other expenses Cash Release of security deposit ( defect liability ) @ 15% of Rs 21,53,69,700.00 Cash for repayment of loan @ 11% and 05 years term Closing Balance Rs. 3,62,,91,046.00 Rs. (56,01,013) Rs. 3,23,05,455.00 Rs. 24,70,62,227.00 Rs. 1,06,706.00 Rs. 30,99,51,009.00
For the year ending December 2012 Opening Balance Rs. ( 56,01,013) + Rs. 30,88,27,784.60 AddRs. 30,32,26,771.00
Cash Interest earned LessCash for purchase of material, wages and other expenses Cash- for repayment of loan @ 11% and 05 years term Closing Balance
NIL
Rs.24,70,62,227.00
Rs. 3,62,91,046.00
Rs. 1,98,73,498.00
For the year ending December 2013 Opening balance Rs. 1,98,73,498.00 +Rs. 30,88,27,784.60 AddCash Interest earned @9.5% on Rs. 19873498.00 LessCash for purchase of material, wages and other Expenses Cash for repayment of loan @ 11% and 05 years term Closing Balance Rs. 4,72,35,991.00 Rs.3,62,91,046.00 Rs. 24,70,62,227.00 Rs. 18,87,982.00 Rs. 32,87,01,282.00
EVALUATION OF FINANCIAL VIABILITY Pay Back Method Payback period = cash investment / cash returned per year For Cash, investment of rs. 10,76,84,850.00 per annum Cash returned in 2012 is Rs. 1,98,73,498.00 Cash returned in 2012 is Rs. 4,72,35,991.00
Assuming earnings remain same in the sixth year, period required to recover above amount Rs. ( 4,05,75,361.00 / 4,72,35,991.00)/12 = 10.3 , Say 3 Months
Net Present Value Method NPV = [ CF1 / (1+K) ] + [ CF2 / ( 1+K) ] + [CF3 / ( 1+K) ]+up to CF5 INVEST
Here, PV1 = Rs. 12,33,08,800.50 / ( 1+ 0.11) PV2 = Rs. 11,23,225.00 / ( 1+ 0.11)2 PV3 = Rs. (56,01,013) / ( 1+ 0.11)3 PV4 = Rs. 1,98,73,498.00 / ( 1+ 0.11) PV5 = Rs. 4,72,35,991.00 / (1+0.11) Sum of PVs
= Rs. 4,13,43,931.96
2. Construction Finance management ( NCP 29 ) by NICMAR 3. Project formulation and Appraisal ( PGPM 21) By NICMAR
4. Website: http:/indiabudget.nic.in
5. Website: Census of india 6. NSS 63rd Round ( July 2006 June 2007)