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10
September 2013
The Pocket Beer Guide
The Essential Handbook to the
Very Best Beers in the World
by Stephen Beaumont and Tim Webb
ISBN 978-1-4549-0647-6 | $14.95 ($15.95 Canada)
Paper | 4
1
/3 x 7 | 320 pages (all in color)
Territory: US/Can | September 17, 2013 | Sterling Epicure
T
he best beers are here, so drink up! The authors of
the acclaimed World Atlas of Beer (Sterling Epicure)
have collaborated with top international contributors to
create the most extraordinary, comprehensive, and up-
to-date guide to brews available. This team of experts
provides tasting notes on an amazing selection of suds,
organized by country, complete with information on
breweries and each beers key characteristics. Beer
destinations and a calendar of beer festivals worldwide
round out the fun!
Stephen Beaumont is an international gure in
the beer world and has authored, co-authored, or
contributed to a dozen books, including the pioneering
A Taste for Beer (Storey Books) and The Beerbistro
Cookbook (Key Porter Books), the latter based on the
beer-focused cuisine of the Toronto restaurant he co-
founded. He is also a prolic journalist and has written
hundreds of articles and columns for publications as
diverse as the International Herald Tribune and Whisky
Advocate. He lives in Toronto, Canada.
Tim Webb is a renowned beer writer in Europe
and North America who focuses on Belgian and
international craft brewing. Hes compiled eight editions
of Good Beer Guide Belgium and co-wrote 100 Belgian
Beers to Try Before you Die (both CAMRA Books) and
LambicLand (Cogan and Mater Ltd). Webb writes for
Beer Advocate Magazine in the US and is managing
editor of his own niche publishing company. He lives
near Cambridge, England.
KEY SELLING POINTS
t Stephen Beaumont and Tim Webb are two of the worlds
leading beer experts, and theyve put together this guide
with a group of top international contributors
t Follows the publication of Beaumont and Webbs well-
reviewed World Atlas of Beer, which Publishers Weekly called
The ultimate glossy resource . . . [takes] beer-loving readers
on a comprehensive,fact-lled tour
t Offers up-to-the minute information on the worlds best beers
t A convenient pocket guide thats perfect to take along
while traveling
MARKETING & PUBLICITY CAMPAIGN
t Reviewer mailing to beer publications and to beer writers
at daily newspapers
t National and local radio campaign
t Gift guide outreach
t Digital marketing campaign
t Blog tour
Also Available
The World Atlas of Beer
ISBN 978-1-4027-8961-8
$30.00 ($35.00 Canada)
)BSEt
1
/5 x 11
23
/32
26
The Complete Beer Course
Boot Camp for Beer Geeks:
From Novice to Expert in Twelve Tasting Classes
by Joshua M. Bernstein
ISBN 978-1-4027-9767-5 | $24.95 ($26.95 Canada)
Hard | 8
1
/2 x 9
1
/4 | 320 pages (all in color) | Territory: W
Carton Qty: 12 | Print Run: 15000 | September 2013
Sterling Epicure
T
hrough 12 easy-to-follow lessons, beer expert
Joshua Bernstein demysties the sudsy stuff, breaking
down the elements that give each type its distinctively
delicious avor. His course hops from lagers and pilsners
to roasty stouts and mouth-puckering sour ales, and
targeted tastings teach you which avors are appropriate
and which to dump.
Joshua M. Bernsteins rst book, Brewed Awakening,
was published by Sterling Epicure in 2011. Josh is a beer
journalist and critic who has written for New York, Time Out
New York, Travel+Leisure.com, Forbes Traveler, New York
Times, and Gourmet.com, where he was the beer columnist.
He is a contributing writer to the drinks magazine Imbibe,
where he writes feature articles on craft beer. As a beer
expert, hes been featured on NPRs Marketplace and
Beer Sessions Radio. He lives in Brooklyn, NY.
KEY SELLING POINTS
t Joshua M. Bernstein is one of the hottest experts on beer
in North America, having written for major magazines,
newspapers, and websites
t Both information-packed and edgy, this
beer-tasting guide is unlike any other on the market
t An excellent gift book for all beer geeks
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to beer publications
and to beer writers at daily newspapers
t Digital marketing campaign
t Blog tour
class two 53 52 Class two
beer, matching summers favored
crispness with the hearty richness
required for the cooling nights of
autumn. In time, the beer style became
closely aligned with another beer-centric
rite of the season, Oktoberfest (which
traditionally occurs in September, mind
you). Munichs weeks-long celebration
of sausage, beer, and Bavarian culture
was born in 1810 to commemorate the
epic wedding of Crown Prince Ludwig
I of Bavaria and Princess Therese of
Saxe-Hildburghausen.
The frst beers served at the festival
were mrzens, which in time came to
be identifed under the Oktoberfest
mantle. And herein begins a bit of
tricky business. In 1841, the legendary
Austrian brewer Anton Dreher unveiled
the lightly sweet, gently hopped, amber-
tintedVienna lagers, which rose to fame
in the mid-1800s and later fourished
in Texas and Mexico (see page 54). In
1872, the Munich brewer Josef Sedlmayr
(he worked for Franziskaner, which is
today part of Spaten) released a German
spin on theVienna style, a lager he called
Ur-Mrzenoriginal mrzen. It quickly
became the festivals gold standard
and continues to set the Oktoberfest
template today.
Though the mrzens no longer
are brewed in March (few breweries
can aford to let lagers hibernate
in precious fermentation tanks
for six months), they remain a
delicious reminder of spring to
keep you company during the fall
ideally, with a sausage at your local
Oktoberfest celebration.
d
Bostons Harpoon Brewery makes
a heck of an Octoberfest lager
and during the last weekend of
September hosts the rollicking
Harpoon Octoberfest, an annual
tradition since 1990. Expect
oompah bands, chicken dancing,
keg bowling, and plenty of beer.
h
d
Munichs Oktoberfest kicks o
every year with a 12-gun salute,
followed by the citys mayor tap-
ping the rst keg of Oktoberfest
beer and proclaiming, Ozapft
ist!It is tapped! Te rst beer
is served to Bavarias minister-
president, and then the revelry
begins. Te celebration normally
welcomes more than 7 million
visitors annually.
h
oktoberfests
massive one-liter
beer stein
is known as a Mass.
Original
Oktoberfest
Hacker-Pschorr Bru
Mnchen
ABV: 5.8%
S
This Bavarian brewery offers a
textbook example of the classic
Oktoberfest lager. The tawny
mrzen makes itself known with a
clean, toasty-sweet scent tempered
by a touch of spicy hops. The taste is
what you should expect but rarely
receive: smooth and pleasantly
sweet (honey, nuts) with a dry close.
Savor it alongside a bratwurst.
Oktoberfest
Brooklyn Brewery
ABV: 5.5%
S
Brooklyn Brewery does a splendid
job with traditional German
lagers, including aVienna-style
beauty, a snappy pilsner, and
the Oktoberfest, which was rst
introduced in 2000. Brewmaster
Garrett Oliver relies on Bavarian
heirloom Munich and pilsner malts
and German noble hops to create
this full-bodied lager with bready
notes and a scintilla of bitterness.
TWO TO TASTE: M ARZEN
BACKUP BEERS: Ayinger Oktober Fest-Mrzen, Great Divide Brewing
Co. Hoss, Left Hand Brewing Company Oktoberfest, Spaten Oktoberfest
Ur-Mrzen, Summit Brewing Company Oktoberfest Mrzen Style
Austrian brewer
Anton Dreher was
the father of the Vienna
lager, which led to the creation of
the traditional Oktoberfest lager
known as the mrzen.
class two 57 56 Class two
d
It has become my humble, anal-
retentive mission in life to correct
every bar menu that mistakenly
spells Negra Modelo with an
extra o instead of an a.
h
took of in Mexico and parts of Texas,
largely as a result of Graf s exacting
standards.
Though American Prohibition and
Mexican political strife eroded Vienna
lagers toehold in the Americas, echoes of
Mexicos infatuation with the Austrian
style can be found in Negra Modelo
and Dos Equis Amber, though theyre a
bit sweeter than the historical standard.
In America, the Vienna lager also has
found its footing in the modern craft-
beer landscape, where brewers interpret
the style as crisp and full-bodied, with
less sweetness, a nice hop zap, and a dry
fnish. In Texas, Live Oak plays the style
closer to tradition with its smooth Big
Bark Amber Lager, and Ohios Great
Lakes turns up the alcohol and hops a
notch in its Eliot Ness. Most surprisingly,
that all-American example of American
beer, Samuel Adams Boston Lager, is in
fact a Vienna-style lager.
Somewhere, Im sure Anton Dreher
is smiling.
SCHWARZBIER
In 1935, archaeologists unearthed a
fascinating fnd. During a dig innorthern
Bavaria, near the city of Kulmbach, the
explorers discovered a Celtic tomb that
dated to around the eighth century BC.
The grave contained an amphora, a
vase-shaped container with handles and
a narrow neck. A peek inside revealed
charred, blackened crumbs of partially
baked bread, one of the earliest known
brewing ingredients. The bread was
crumbled into water, whereupon passing
yeasts hunkered down and fermented
the mixture into something faintly
very faintlyresembling beer.
The possible remains of this
ancient brew may be the forebearer of
Germanys inkiest, most delicious beer
style, the schwarzbier (pronounced
shvarts-beer; schwarz is German for
black). Over the ensuing centuries,
the schwarzbier evolved into a coalition
of dark and light: a crisp-drinking lager
with roasty notes but little of the harsh,
astringent bitterness that accompanies
stouts and porters.
Brewers can achieve this by driving
down one of two avenues. First, they
can use dehusked malt, which dials
down the burnt, roasty character. (This
is accomplished by means of a process
similar to rice polishing.) Alternatively,
brewers can borrow a trick from cold-
brewed cofee.The dark-roasted malts are
submerged in nonboiling water, drawing
out the roasty favorsand none of the
A DARK ALTERNATIVE
Breweries in eastern Germany used to make the hybrid alt-schwarzbier, which
was brewed with special ale yeast (like the altbier; see page 81). The last brewery
specializing in these beers closed several decades ago, but Louisianas Bayou
Teche Brewing has revived the style with its LA-31 Bire Noire, a dark, beguiling
brew that calls to mind a cup of strong coffee.
Kostritzer
Schwarzbier
Kstritzer
Schwarzbierbrauerei
GmbH & Co.
ABV: 4.8%
S
Founded in 1543, this German
brewery is one of the nations most
august schwarzbier producers.
Naturally, the agship is nothing
short of perfection. The nearly
black beauty drinks dry, light, and
smoother than a sailboat on a lake.
The roasty notes of coffee and dark
chocolate are buffed down with a
mild rounded sweetness.

Session Black
Full Sail Brewery
ABV: 5.4%
S
Blacks perfume is an intoxicating
muddle of roasted malts and Cocoa
Puffs, childhood pleasures in an
adult package. As for the taste,
please strap in your taste buds: the
crisp tongue tingler rides a avor
roller coaster across caramel and
chocolate, with tangy oral hops
hiding in the rumble seat. The
throwback stubby bottles
are also a nice touch. Grandpa
would approve.
TWO TO TASTE: SCHWARZBIER
BACKUP BEERS: Cervejaria Sul Brasileira Xingu Black Beer, Kulmbacher
Brauerei AG Mnchshof Schwarzbier, The Duck-Rabbit Craft Brewery
Duck-Rabbit Schwarzbier, Moonlight Brewing Company Death &Taxes
Black Beer, Spoetzl Brewery Shiner Bohemian Black Lager
BayouTeche focuses on beers that complement Cajun cuisine.
27
67(5/,1*
101 GirIy Drinks
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29
Family Italian
Simple, Delicious Favorites Made to Share
by Gennaro Contaldo
ISBN 978-1-4549-1021-3 | $24.95 ($26.95 Canada)
Hard | 7
1
/2 x 9
3
/4 | 240 pages (all in color)
Territory: US/Can | September 3, 2013 | Sterling Epicure
Gennaro Contaldo was born in Minori, in Amal, Italy.
He came to Britain in the late 1960s and worked in
several restaurants, eventually opening up the award-
winning Passione. Later, Contaldo worked together with
Jamie Oliver at Antonio Carluccios Neal Street restaurant,
and he and Carluccio copresented Two Greedy Italians
on BBC2, followed by Two Greedy Italians Still Hungry.
Contaldos books include Gennaros Easy Italian, Gennaros
Italian Year, Gennaros Italian Home Cooking, and Passione
(all Headline Book Publishing).
KEY SELLING POINTS
t Easy, delicious family fare at a good price point
t Italian food is always popular, and this book is lled with
the authors cherished family recipes
t Gennaro Contaldo is widely known as the chef who taught
Jamie Oliver how to cook Italian food. Hes a well-known
television celebrity in Britain and currently works for the
Oliver chain of restaurants, creating the recipes and training
the cooking staff
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to food magazines
t Review copy mailing to the food sections of
daily newspapers
t Cookbook round-ups
t Digital marketing campaign
t Blog tour
Praise for the Author
Gennaro Contaldo is one of the worlds best Italian chefs. Hes a legend.
Jamie Oliver
N
othing brings people together like a good meal
cooking it and enjoying it. Family Italian is about
preparing fresh, honest, seasonal food; instilling smart
eating habits in our children; and spending quality time
around the kitchen stove and table. From delicious
soups (like Zucchini and Basil) to homemade pastas,
rich risottos, frittatas, steak, roast chicken, and of
course desserts, these recipes are simple, tasty, and
family pleasing.
30
STEFLlNG
Good Housekeeping One Dish!
90 lrresistibly Easy Dihhers That Are Feady Wheh You Are
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Good Housekeeping Low Carb!
90 Easy 8 Satisfyihg Fecipes
7KH(GLWRUVRI*RRG+RXVHNHHSLQJ
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1c0 paes
978-1-c183-7089-1
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31
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Classic Fizzas, Fizettas, Kids' Fizzas, Express Fizzas
3DPHOD&ODUN
Eve|]cres lavc||te ta|ecut lccc |s aucut tc uecce eve|]cres a|e-|r ea|! ||ttas a|e s|p|e tc
ccc|, arc t||s ccc|ucc| ep|a|rs t|e uas|cs, l|c c|ust tc sauce. I|e t||p|e-testec |ec|pes |rc|uce
suc| c|ass|cs as t|e Va||e||ta arc |apc||tara, |a c|eat|crs tcppec w|t| w||c us||cc, u||e, arc
wa|rut, ||c-l||erc|] p|ttas, arc supe|-last p|ttas. I|e|e a|e ever cesse|t p|ttassc ]cu car eat |t lc|
eve|] ccu|se!
|uu||s|e|. Vet|c Bcc|s
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128 paes
978-1-1519-1015-2
$11.95 ($15.95 Carac|ar}
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Authehtic Fecipes from the South of the Border
3DPHOD&ODUN
|ecp|e |cve c|r cut tc eat Ve|car lcccuut |ce ccc|s p|cuau|] stcp at taccs arc rac|cs.
I|ats aucut tc c|are! I|ese t||p|e-testec |ec|pes s|cw |cw eas] |t |sespec|a||] us|r
stc|e-ucu|t tc|t|||astc p|epa|e suc| lavc||tes as laj|tas, uu|||tcs, cuesac|||as, arc erc|||acas. 0| t|]
a sa|ac, c|||| ccr ca|re, sp|c] sa|sa, arc a sweet t|eat, a|e a Va|a||ta (t|e|es a |ec|pe}, arc
ce|eu|ate!
|uu||s|e|. Vet|c Bcc|s
|uu||s|ec. Septeue| 2013
128 paes
978-1-1519-1020-c
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Tahtalizihg Small Flates from the Mediterraheah
3DPHOD&ODUN
Sa||-p|ate c|r|r |s a supe|-|ea|t|] Vec|te||arear t|ac|t|cr t|at eve|]cres eu|ac|r. C|eate
ueaut|lu| aut|ert|c tapas w|t| ccrl|cerce, us|r t||s se|ect|cr cl t||p|e-testec arc eas]-tc-lc||cw
|ec|pes c|ar|tec u] |e|cr. ||c Spar|s| |ar-Sea|ec Sca||cps w|t| /rc|cv] Butte| tc tarta||t|r
|ta||ar art|pastc tc C|ee| Dc|aces arc V|r|-C||c|er Scuv|a||a, t|e]|e l|avc|lu|, ert|c|r, arc
ce||c|cus!
|uu||s|e|. Vet|c Bcc|s
|uu||s|ec. Septeue| 2013
128 paes
978-1-1519-102c-8
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32
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&DVVHUROHV
3DPHOD&ODUN
Casse|c|es a|e sc s|p|e tc p|epa|ejust cre c|s|!arc a pe|err|a| lavc||te w|t| la|||es. W|t|
|||es|st|u|e ert|ees, |rc|uc|r C||c|er arc Sweet Cc|r Ba|e, Cau||l|cwe| arc B|cccc|| C|at|r, arc
Ba|ec Veatua||s, p|us eas] arc appet|t|r s|ces, t||s ccc|ucc| arswe|s t|at p|ess|r cuest|cr.
w|ats lc| c|rre| /rc s|rce eve|] |ec|pe |as ueer t||p|e testec t|e |esu|ts a|e pe|lect eve|] t|e!
|uu||s|e|. Vet|c Bcc|s
|uu||s|ec. Septeue| 2013
128 paes
978-1-1519-1017-c
$11.95 ($15.95 Carac|ar}
|a|cccve|
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Fresh, Delicious Dishes for All Occasiohs
3DPHOD&ODUN
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w|] st|c| tc |ettuce arc c|uc|tes, w|er |ts sc s|p|e tc a|e scet||r spec|a| I|ese t||p|e-testec
|ec|pes s|cwcase a wc||c cl |usc|cus cpt|crs, |rc|uc|r lecr-a|||c Sp|c] |ctatc Sa|ac, Iarccc||
C||c|er c Sp|rac| Sa|ac, arc C||sp] |c|erta Sa|ac arc Sc|ec Sa|cras we|| as c|ess|rs lc| a
pe|lect l|r|s|.
|uu||s|e|. Vet|c Bcc|s
|uu||s|ec. Septeue| 2013
1c0 paes
978-1-1519-1018-3
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8 1/1 / 9
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'HFRUDWLQJ&DNHV
Beautifully Decorated Cakes from Easy to Experiehced to Expert
3DPHOD&ODUN
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scet||r lc| cecc|atc|s cl a|| |eve|s, l|c t|cse w|c just wart tc a|e ueaut|lu| crc|aec
cupca|es tc epe|ts eae| tc acc|r t|e|| c|eat|crs w|t| e|auc|ate c|e||] u|csscs, |ea|ts, arc ucw
t|es. Step-u]-step p|ctc|ap|s |a] cut t|e ec|ar|cs cl t||s |p|ess|ve cu||ra|] tec|r|cue, l|c
p|p|r tc l|ull] l|cst|r, erau||r ar]cre tc p|ccuce a aste|p|ece.
|uu||s|e|. Vet|c Bcc|s
|uu||s|ec. Septeue| 2013
210 paes
978-1-1519-101c-9
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33
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7KH*OXWHQIUHH&RRNERRN
Delicious Breakfasts, Luhches, Kids' Farties 8 Sweets
7KH$XVWUDOLDQ:RPHQV:HHNO\
|c| ce||acs arc ct|e|s sulle||r l|c |uter |rtc|e|arce, t||s |rva|uau|e ||tt|e ucc| |s a ea|t|e ||lesave|! |t
se|ves up suc| ]u] ]et aat|r|] |uter-l|ee la|e as Barara |ctca|es, ||tta ||rw|ee|s, Beel lasare,
C|urc|] C||c|er ||re|s, arc p|ert] cl ca|es arc cesse|ts. I|cse w|t| a||e||es w||| l|rc ar] ]east-, ca||]-,
e-, arc rut-l|ee c|s|es, tcc.
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|rtc|e|arces, arc c|est|ve p|cu|es
|uu||s|e|. Ste|||r Ep|cu|e
|uu||s|ec. Septeue| 2013
128 paes
978-1-1519-08c5-1
$9.95 ($10.95 Carac|ar}
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a|| |r cc|c|
7 1/1 / 7 7/8
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7KH$UWLVDQ0DUNHW
Cure Your Owh Bacoh, Make the Ferfect Chuthey, ahd Other Delicious
Secrets
(PPD0DF'RQDOG
I|ese ca]s, sta]|r |r |s t|e rew c|r cutarc |ceace ce|| |s t|e wa] tc eat cu|et! I||s lartast|c
t|easu|e t|cve cl cu||ra|] ce|||ts s|cws |cw tc p|ccuce ce||cac|es |ar|r l|c cu|ec eats, sc|ec l|s|,
arc sweet p|ese|ves tc la||cuse c|eeses, l|es| pasta, arc l|es|-ua|ec p|es. I|e cut|wate||r |ec|pes
|rc|uce |ast|a| w|t| Sweet Cucuue| Re||s|, S|tt||r Beel w|t| Kc|ear Veetau|e ||c||e, arc C|ccc|ate
R|scttc w|t| C|e|||es |r K||sc|.
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ajc| supe|a||ets arc u|t|rat|cra| stc|es, as we|| as |rcepercert ce||s ac|css t|e uK, I|e Ba] I|ee |s
rcw pcss|u|] t|e l|rest arc cst pcpu|a| cua||t]-u|arc p|cv|ce| cl p|c||es, |e||s|es, jas, a||races, arc
c|utre]s |r t|e uK.
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custce|s suc| as t|e c|sce|r|r |c|tru c Vascr arc |a|ve] ||c|c|s
- ||c|||r, sc||r, cu||r, arc ccrse|v|r a|e a|| t|e |ae-t||s |s a ucc| t|at ce|eu|ates t|ese wcrce|lu|
t|ac|t|crs, u||r|r spec|a||st ce|| |r|ec|erts tc ]cu| cwr |ce
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|uu||s|e|. Durcar Ba||c
|uu||s|ec. Septeue| 2013
221 paes
978-1-8189-9115-c
$21.95 ($2c.95 Carac|ar}
|a|cccve|
80 cc|c| p|ctcs
7 1/2 / 9 1/2
Ie|||tc|]. uS/Car
34
October 2013
The Good Housekeeping
Christmas Cookbook
Rec|pes Decorat|ng Joy
by The Editors of Good Housekeeping
lSBN 978-1-58816-974-7 $30.00 Oanada $33.00}
Hard 8
1
/2 x 9
5
/8 400 pages a|| |n co|or}
Terr|tory: WE* Oarton Ouant|ty: 8 Pr|nt Run: 35,000
October 1, 2013 Hearst
W
hen |t comes to Ohr|stmas, no one does |t ||ke
Good Housekeeping! Br|mm|ng w|th more
than300 fest|ve tr|p|e-tested rec|pes, spark||ng
decorat|ng |deas, ce|ebr|ty t|ps, and suggest|ons for
homemade g|fts, th|s sumptuous cookbook w||| make
the season extra merry. Warm the hearts and be|||es of
|oved ones, w|th Oranberry Moj|tos, G|azed Ham w|th
Apr|cots, a Du|ce de |eche Wreath, and a feast
of mouthwater|ng de||cac|es.
MARKETING & PUBLICITY CAMPAIGN
Rev|ew copy ma|||ng to food magaz|nes and food sect|ons
at da||y newspapers
Oo-promot|ona| market|ng w|th Hearst pub||cat|ons
Ho||day g|ft gu|de outreach
Nat|ona|/|oca| Tv outreach
D|g|ta| market|ng campa|gn
Good Housekeeping magaz|ne |s an Amer|can |con
of consumer protect|on and qua||ty assurance.
Each |ssue reaches 24 m||||on readers and, w|th
15 ed|t|ons pub||shed wor|dw|de, |t |s an |nternat|ona||y
recogn|zed brand.
KEY SELLING POINTS
t Good Housekeepings cookbooks se||
fabu|ous|y, w|th more than three m||||on
cop|es so|d across the ||ne
lnc|udes fest|ve rec|pes, ho||day memor|es,
trad|t|ons, and t|ps from: Sunny Anderson
Mar|ah Oarey Jam|e |ee Ourt|s Pau|a
Deen Bobby F|ay lna Garten v|nce G|||
Amy Grant Fa|th H||| Me||ssa McOarthy
A|yssa M||ano Ke||y R|pa Martha Stewart
St|ng Mered|th v|e|ra Reese W|therspoon
A gorgeous package, w|th a treasure trove
of beaut|fu| photos of seasona| decorat|ng
and craft |deas as we|| as |nsp|rat|ona| ho||day
|mages and food shots
t Good Housekeeping reaches one out of fve
Amer|can women each month. The December
|ssue of the magaz|ne |s a|ways devoted to the
subject of Ohr|stmas
71
STEFLlNG
6FDQGLQDYLDQ&KULVWPDV
7ULQH+DKQHPDQQ
Ce|eu|ate C|||stas Scarc|rav|ar st]|ew|e|e eve|] ca] l|c t|e l||st /cvert Surca] tc t|e erc cl
Deceue| |s pa|t cl t|e |c||ca]. I||re |a|rearr se|ves up a cc|ruccp|a cl lest|ve |ec|pes lc| uct|
t|ac|t|cra| ccc|es arc ce||c|cus cce|r c|s|es. Erjc] |e|cra| spec|a|t|es suc| as sp|cec |c w|re,
S|cw-Ccc|ec Cccse w|t| /pp|es arc ||ures, Veatua||s w|t| ||c||ec Beets, Ca|ae| |ctatces, arc
C|ccc|ate-D|ppec Carc|ec 0|ares.
I||re |a|rearr |as w||tter l|ve ccc|ucc|s |r |e| rat|ve Dar|s| arc twc |r Er||s|, 7KH6FDQGLQDYLDQ
&RRNERRN (/rc|ews VcVee|} arc 7KH1RUGLF'LHW (S|]|c|se}. |a|rearr sta|tec cut as a cate|e| lc| |cc|
sta|s, |rc|uc|r E|tcr Jc|r, t|e Rc|||r Stcres, arc B|uce Sp||rsteer, arc tcca] cwrs arc |urs a cale |r
Dera||s |cuse cl |a|||aert as we|| as seve|a| |a|e cc|pc|ate cales. /r acvccate lc| susta|rau|e arc
c|ar|ca||] scu|cec lccc, |a|rearr a|sc w||tes lc| teste|ca||].cc arc appea|s |eu|a||] |r aat|res arc
rewspape|s |r t|e uS, B||ta|r, arc Dera||. Ic |ea|r c|e, v|s|t t||re|a|rearr.cc. S|e ||ves |r
Ccper|aer.
Rev|ew ccp] a|||r tc t|ave| w||te|s at ca||] rewspape|s
D||ta| a||et|r capa|r
I|ave| u|ce| cut|eac|
- |c||cws cr t|e pcpu|a||t] cl Scarc|rav|ar supe| c|el, |estau|ateu|, aut|c|, lccc |p|esa||c, arc ec|a
pe|scra||t] Va|cus Saue|sscr
- Rere Rectep|s Dar|s| |estau|art, |ca, |s rcw ccrs|ce|ec t|e uest |estau|art |r t|e wc||c, alte| C|el
|e||ar /J||a c|cscJ c| Bu||| |r 2011lu|t|c| p|ccl t|at ScarJ|rav|ar cu|s|rc |s cr t|c asccrt
- |ew Scarc|rav|ar |estau|arts a|e cper|r |r lccc|e |ctspcts suc| as /s|a |r W||||asuu|, B|cc||]r, arc
|l/J, |r Sar ||arc|scc
- I|e aut|c| t|ave|s l|ecuert|] tc t|e uS arc w||| cc puu||c|t]

|uu||s|e|. Ste|||r
|uu||s|ec. 0ctcue| 2013
111 paes
978-1-1519-1050-3
$19.95 ($21.95 Carac|ar}
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8 1/2 / 9 1/1
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:RPDQV'D\(DV\(YHU\GD\'LQQHUV
Go-to Family Fecipes for Each Night of the Week
7KH(GLWRUVRI:RPDQV'D\
I||s |s c|rre| ace eas]! ||c t|e ||tc|ers cl pcwe||cuse aat|re :RPDQV'D\ cces ar |rc|spers|u|e
c-tc ccc|ucc| l|||ec w|t| la||] |ec|pes. I|e |eat a|r ccu|ses |rc|uce lavc||tes |||e pcu|t|], ueel arc
|au, pc||, sealccc, veeta||ar, arc pasta, arc t|e]|e a|| |ver ces|rat|crs t|at |e|p a|e |t s|p|e tc
cec|ce w|ats |||t t|at r||t. S|cw Ccc|e|, |c Ccc|, 20-V|rute Vea|s, Va|e-a|eac, ||eetau|e, arc urce|
100 Ca|c||es.
:RPDQV'D\s lccc ccve|ae |s a|ec at uus], va|ue-ccrsc|cus wcar w|c erjc] eat|r we||. I|e
aat|res ca| |s tc ecucate |eace|s aucut ccc||r tec|r|cues arc |r|ec|erts |r a t|e-ellect|ve arc
ccst-ccrsc|cus wa] sc t|at t|e] car et c|rre| cr t|e tau|e ell|c|ert|], |ea|t|lu||], arc |app||]. (I|e |ec|pes
ever |rc|uce |e|plu| ccst-pe|-se|v|r |rlc!}

Kate Ve||e| |as ueer t|e |ccc c |ut||t|cr D||ectc| cl :RPDQV'D\ s|rce /uust 2010. Ve||e| |as ueer
p|cless|cra||] |e|sec |r t|e lccc |rcust|] lc| cve| ter ]ea|s, uut |ew up |r t|e ||tc|er (|e| |arcpa|erts
cwrec a |estau|art |r 0ueers, |Y}. S|e |acuatec l||st |r |e| c|ass at t|e Cu||ra|] |rst|tute cl /e||ca, arc
t|er wc||ec as a ||re ccc| at Ba]a|cs, a c|ass|c ||erc| |estau|art |r |cwe| Var|attar, arc |ew Yc|| C|t]s
lacus Cct|a Ba| arc C||||. S|e |as a|sc p|ccucec lccc seerts lc| te|ev|s|cr.
- :RPDQV'D\ |s |eac u] c|e t|ar 20 ||||cr wcer eve|] crt|, |a|l cl w|c |ave c|||c|er at |ce.
I||s |eat ccc|ucc|, t|e l||st |r a rew se||es, w||| |ve t|e ar ece||ert |escu|ce lc| eas] ea|s, w|et|e|
t|e]|e a||r t|e cr t|e spct c| l|eet|r t|e |r acvarce
- :RPDQV'D\ w||| suppc|t t|e ucc| w|t| ec|tc||a| ccve|ae arc acve|t|s|r
|uu||s|e|. |ea|st
|uu||s|ec. 0ctcue| 2013
1c0 paes
978-1-c183-7121-9
$1c.95 ($18.95 Carac|ar}
|a|cccve| w|t| Jac|et
a|| |r cc|c|
7 3/8 / 9 1/1
Ca|tcr 0uart|t]. 25
Ie|||tc|]. Wc||c w|t| ec|us|crs'
72
STERLING
Publisher: White Star Publishers
Published: October 2013
224 pages
978-88-544-0756-5
$24.95 ($26.95 Canada)
Hard
all in color
7 x 10
Carton Qty: 8
Territory: US/Can
Fat-Free Gourmet Recipes
Text by Maurizio Cusani & Cinzia Trenchi
With obesity affecting nearly 10% of the worlds populationand risingthe time is right for recipes
that combine low-fat goodness with gourmet taste. Designed to promote a healthy lifestyle, these
80 simple, delicious dishes include Crepe Roulades with Tomatoes, Spicy Chicken with Rice, Eggplant
with Mint and Turmeric, and even a Chocolate and Orange Cakebecause everyone deserves a
little sweetness!
Gluten-Free Gourmet Recipes
Text by Maurizio Cusani & Cinzia Trenchi
For people suffering from celiac diseasethe inability to digest glutena gluten-free diet provides
the only relief. But theres no reason why healthy, nutritious, gluten-free dishes cant be delicious too!
With nearly 80 gourmet-quality recipes to choose from here, celiacs wont feel theyre missing out on
anything. From Spinach Breadsticks and Cornbread to Carbonara Revisited, Lemon Chicken, Ratatouille,
and desserts, these dishes will satisfy all the senses.
Mastering the Art of Baking
A Complete Step-by-Step Guide
Anneka Manning
Baking can be challengingbut with this book, anyone can master the techniques. With over 280 easy-
to-follow recipes, beautiful photos, and expert tips, it guides readers step-by-step through the entire
process, from measuring and mixing to creating breads, cakes, mufns, pies, scones, and tarts just like
a professional. Before long, even novices will experience the heavenly aroma of freshly baked treats
wafting through their kitchens!
Publisher: White Star Publishers
Published: October 2013
224 pages
978-88-544-0757-2
$24.95 ($26.95 Canada)
Hard
all in color
7 x 10
Carton Qty: 8
Territory: US/Can
Publisher: Sterling
Published: October 2013
384 pages
978-1-4549-1138-8
$24.95 (NCR)
Hard
all in color
8 X 10
Carton Quantity: 6
Territory: US only
73
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Kevin ZraIy's Windows on the WorId
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New, Updated Editioh
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WorId's Best Ciders
Taste, Traditioh ahd Terroir
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|uu||s|e|. Ste|||r Ep|cu|e
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978-8-8511-0753-1
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75
Tea Sommelier
by Gabriella Lombardi,
photographs by Fabio Petroni
ISBN 978-88-544-0767-1 | $39.95 ($43.95 Canada) | Hard
9
5
/8 x 12 | 272 pages (220 color photos) | Territory: US/Can
Carton Qty: 8 | October 1, 2013 | White Star Publishers
L
ike ne wine, good tea is a gastronomic delicacy
that possesses a deliciously wide range of aromas
and avors. And just as an excellent wine guidewould
do, this richly illustrated volume initiates drinkers
into the art of tasting, making, and serving. A careful
examination of 50 grand cru teasincluding some of
the best-known varieties availablewill give drinkers a
new appreciation of what goes into a cup.
Photographer Fabio Petroni specializes in portraits
and still lifes. Over the years he has photographed
leading Italian celebrities, and he now works with
top advertising agencies where he handles the
publications of some important Italian brands.
His books with White Star include Horses: Master
Portraits, Mutts Life!, Cocktails, and Supercats! He
lives and works in Milan.
Gabriella Lombardi attended university in Granada,
Spain, where she became enamored of tea and
its rituals thanks to the citys numerous teterias or
tearooms. When she returned to Italy, Gabriella
worked as an advertising sales agent until, in 2010,
she realized her dream by opening the Ch Tea Atelier,
the rst shop in Milan specializing in the tasting and
sale of quality tea. She regularly visits China to learn
more about the art of tea making and to increase
her expertise in the cultures where this extraordinary
beverage originated. Tea Sommelier is her rst book.
Gabriella lives and works in Milan.
KEY SELLING POINTS
t An extraordinary book dedicated to all tea lovers, it
offers a new perspective in tea appreciation, similar
to that oenophiles enjoy
t A selection of exclusive recipes, together with many
useful recommendations for ideal tea and food pairings,
show how to match tea with savory or sweet dishes
t Includes a rich and exhaustive glossary summarizing the
language of tea and the professional tasting vocabulary
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to beverage publications
and drink writers at daily newspapers
t Blogger outreach
t Gift guide outreach
Il Darjeeling un t che si fa amare per la sua speciale texture persistente nel tempo
forse per i neofiti leggermente allappante, ma decisamente vigorosa e mordente.
Pochi giardini produttori di t in India sono protetti come quelli di Darjeeling, que-
sto fa si che si possa parlare di t speciali, esclusivi e ricercati sotto ogni profilo: non
si sorseggia certo in una flte, ma piuttosto in una sottile tazza di porcellana con ma-
nico; la teiera perfetta ha invece una forma inglese e panciuta.
Diversa e inaspettata la questione degli abbinamenti: se con le bollicine frances
si parla di Champagne e fragole, Champagne e ostriche, Champagne e fois gras
non vale lo stesso per il liquore del Darjeeling che ci riserva un curiosa sorpresa
il suo abbinamento pi adatto infatti, con una saporita caciotta senese o con
un buon croccante siciliano
DARJEELING TEA
76
November 2013
The Holiday Kosher Baker
Traditional & Contemporary Holiday Desserts
by Paula Shoyer
ISBN 978-1-4549-0714-5 | $35.00 ($38.50 Canada)
Hard | 8 x 10 | 288 pages (all in color) | Territory: W
Carton Qty: 12 | November 5, 2013 | Sterling
ebook: 978-1-4549-0715-2 | $9.99 ($10.99 Canada)
F
or kosher bakers, this book is nothing short of a
revolution. Featuring more than 45 Passover dishes, plus
recipes for every Jewish holiday, this comprehensive and
contemporary collection is an absolute must-have. Even less-
observant Jews will enjoy celebrating with these decadently
delicious delicacies, including an exquisite Raspberry and
Rose Macaron Cake. Plus, there are nut-free, gluten-free,
dairy-free, and low-sugar treats!
Paula Shoyer, Paula Shoyer, a former attorney and
graduate of Ritz Escofer cole de Gastronomie Franaise,
is a pastry chef who owns and operates Paulas Parisian
Pastries Cooking School, where she teaches classes
in French pastry and Jewish cooking, both locally and
around the United States and Canada. She is the author
of The Kosher Baker: Over 160 Dairy-Free Recipes from
Traditional to Trendy (Brandeis) and has appeared on Food
Networks Sweet Genius. Shoyers articles have appeared
in Washington Jewish Week, Kosher Inspired Magazine,
Joy of Kosher magazine, Whisk magazine, and Hadassah
Magazine. She is an editor for the Kosher website, Kosher
Scoop, as well as the editor of Kosher by Design Entertains
and Kosher by Design Kids in the Kitchen (both Mesorah
Publications). She lives in Chevy Chase, MD.
MARKETING & PUBLICITY CAMPAIGN
t Jewish Book Council program
t National and local tv outreach
t Review copy mailing to Jewish food and
baking publications
t Food section outreach at daily newspapers
t Holiday gift guide outreach
t Digital marketing campaign
t Food bloggers contests and giveaways
t Blog tour
KEY SELLING POINTS
t Contains 49 Passover recipesone of the hardest
Jewish holidays to bake for
t Will be released in time for Hannukah 2013 (November 28th)
t Paula Shoyer does media in DC area, including holiday
dessert segments on TV and in magazine pieces
t Paula uses Facebook to drive trafc to her website
(paulaspastry.com) and blog (kosherbaker.blogspot.com),
where she posts holiday-themed articles
t Paula is in the top 20 Jewish lifestyle experts on Twitter,
and tweets about menus and recipes every Jewish holiday
t Paula appears before at least 200-300 people almost
every month to capture new fans
t There are 10 million kosher consumers in the United States;
more than four million American Jews observe holidays and
keep kosher homesa huge audience for this book. And
even nonobservant Jews often want to keep kosher on the
major holidays
t These delicious recipes will appeal to the everyday baker
and the nut-free, gluten-free, dairy-free, and low-sugar treats
will also reach a wider audience
h
o
lid
a
y
. . .
m o r e t h a n
45
p a s s o v e r
r e c i p e s
. . .
t h e
KOSHER BAKER
paul a shoyer
T R A DI T I ON A L & C ON T E MP OR A R Y
HOL I DA Y DE S S E R T S
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Fublisher: Sterlihg
Fublished: November 2011
384 pages
978-1-4027-6914-6
$17.95 ($21.95 Cahadiah)
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Cartoh Ouahtity: 12
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304 pages
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Cartoh Ouahtity: 16
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Fublisher: Sterlihg
Fublished: August 2006
256 pages
978-1-4027-1994-3
$17.95 ($21.95 Cahadiah)
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Cartoh Ouahtity: 20
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Fublished: April 2013
288 pages
978-1-4027-9883-2
$19.95 ($23.95 Cahadiah)
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Cartoh Ouahtity: 12
Territory: World
87
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Coffee Inspirations
68 Ways to Ehjoy
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American Whiskey, Bourbon Rye
A Guide to the Natioh's Favorite Spirit
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Recently Published
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RECENTLY PUBLISHED
Eat, Fast, Slim
The Life-Changing Fasting Diet for
Amazing Weight Loss and Optimum Health
by Amanda Hamilton
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elcome to intermittent fasting, the
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Broadcaster and nutritionist Amanda Hamilton
is one of the UKs most recognized personalities
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nutritionLifeDetox: Clear Physical & Emotional
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Changing Weight Loss: 3 Steps to Get the Body
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113