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Project Report

On
To Analyze the Television Market of Bhopal
And Compare the Major Players

For the Partial fulfillment of


The Requirement
Of Master of Business Administration

Submitted by
Shailendra Banjari
(MBA IV Semester)

Under the Supervision of


Mr. Mahesh Soni
Institute of Professional Education &
Research (Iper)
(Barkatullah University, Bhopal)
(Year: 2009)
DECLARATION

I, Shailendra Banjari, student of MBA Fourth Semester

of Institute of professional education & research (Iper)

Bhopal hereby declare that the project Report entitled

“To analyze the television Market of Bhopal And

compare the Major Players” is my own original

work based on the survey undertaken by me. I also

declare that this report has not been submitted to

any other University/ Institute for the award of any

degree or any professional diploma.

Shailendra
Banjari
CERTIFICATE

This is to certify that Mr.Shailendra Banjari has


completed his project work on the subject entitled
“To analyze the television Market of Bhopal
And compare the Major Players” which is based
on the survey / research study undertaken by him.

The project report is completed by the candidate


under my supervision. It is an original unaided
research study completed under my supervision to
meet the partial requirement of the MBA (F.T.) Degree
of the Barkatullah University, Bhopal.

Date:

Mr.
Mahesh Soni
(Faculty
Guide)
Forwarded:
ACKNOWLEDGEMENT

I would like to express my deep sense of gratitude to

the respectable guide distinguished personalities for

their precious suggestions and encouragement during

the project.

The experience which is gained by me during this

project is essential for me at this turning point of my

career.

I am also thankful to Prof. Dr. A.S. Khalsa Director

for his support.

I am thankful to Mr. Mahesh Soni, for supervising

my research project for valuable guidance.

Last but not the least I would like to thank company

officials, my friends & family members for their

constant support.

Shailendra
Banjari
CONTENTS

CHAPTER NO. TITLE PAGE NO.

CHAPTER -I INTRODUCTION 6

CHAPTER -II COMPANY PROFILE 8

CHAPTER -III OBJECTIVES OF THE STUDY 20

CHAPTER -IV RESEARCH METHODOLOGY 22

CHAPTER -V DATA ANALYSIS & INTERPRETATION 24

CHAPTER -VI OBSERVATIONS & FINDINGS 37

40
CHAPTER -VII CONCLUSION & SUGGESTIONS

CHAPTER -VIII BIBLIOGRAPHY 43

CHAPTER -IX ANNEXURE 45


INTRODUCTION
INTRODUCTION TO THE TOPIC

In the present Project I have analyzed the Television market of Bhopal. For the
purpose I have done survey of 100 respondents.

Market Research is a systematic, objective collection and analysis of data about a


particular target market, competition, and/or environment. It always incorporates
some form of data collection whether it is secondary research (often referred to as
desk research) or primary research which is collected direct from a respondent.

The purpose of any market research project is to achieve an increased


understanding of the subject matter. With markets throughout the world becoming
increasingly more competitive, market research is now on the agenda of many
organizations, whether they are large or small.

Marketing Research is the function, which links the consumer and public to the
marketer through information and information used to identity and define
marketing opportunities and problems generated, refine evaluate marketing actions,
monitor marketing performances, and improve understanding of marketing research
as a process.
COMPANY PROFILE
LG ELECTRONICS

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary


of LG Electronics, South Korea. In India for a decade now, LG is the market leader
in consumer durables and recognized as a leading technology innovator in the
information technology and mobile communications business . LG is the
acknowledged trendsetter for the consumer durable industry in India with the
fastest ever nationwide reach, latest global technology and product innovation. One
of the most formidable brands, LGEIL has an impressive portfolio of Consumer
Electronics, Home Appliances, GSM mobile phones and IT products. LG
Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South
Korea was established in January, 1997 after clearance from the Foreign
Investment Promotion Board (FIPB). The trend of beating industry norms started
with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with
the commencement of operations in May 1997. LG set up a state-of-the art
manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of
Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines,
Air-Conditioners and Microwave Ovens. During the year 2001, LG also
commenced the home production for its eco-friendly Refrigerators and established
its assembly line for its PC Monitors at its Greater Noida manufacturing unit.
The beginning of 2003 saw the roll out of the first locally manufactured Direct
Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its
second Greenfield manufacturing unit in Pune, Maharashtra that commences
operations in October 2004.

Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color
Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.
Both the Indian manufacturing units has been designed with the latest technologies
at par with international standards at South Korea and are one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the
Indian market and is today the most preferred brand in the segment.

VISION
LG Electronics is pursuing the vision of becoming a true global digital leader,
attracting customers worldwide through its innovative products and design. The
company’s goal is to rank among the top 3 consumer electronics and
telecommunications companies in the world by 2010. To achieve this, we have
embraced the idea of “Great Company, Great People,” recognizing that only great
people can create a great company.
LG TV
VIDEOCON

Videocon is a household brand name across the nation for consumer electronics and home
appliances. It is multi-faceted Rs. 3500 crore group, with the state of - the - art
manufacturing facilities all over India. This company was incorporated in 1984 with the
avowed purpose of producing world-class Color Television through a technical tie-up with
Toshiba Corporation of Japan. It has emerged as India’s leading brand of both color and
black & white TV. The range of consumer electronic products and home appliances
include Neuro-Fuzzy logic washing machines, user friendly no-frost refrigerators, music
systems, color televisions & VCRs. Apart from making products for Toshiba and Sansui
for their markets, Videocon is also setting-up manufacturing and marketing facilities in the
Middle East, Europe, Indonesia and South Africa.

Videocon’s Major Production Facilities are:

• Videocon International Ltd., Chitegaon, Aurangabad.

• Videocon International Ltd., Gandhinagar

• Videocon Appliances Ltd., Chitegaon, Aurangabad

• Videocon Narmada Electronics Ltd., Bharuch

• Videocon VCR Ltd., Bhalgaon Aurangabad


TIME LINE
VIDEOCON TELEVISION
SAMSUNG INDIA
Samsung India is the hub for Samsung’s South West Asia Regional operations. The
South West Asia Regional Headquarters looks after the Samsung business in Nepal,
Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India which
commenced its operations in India in December 1995, today enjoys a sales turnover
of over US$ 1Bn in just a decade of operations in the country.
Headquartered in New Delhi, Samsung India has a network of 20 Branch Offices
and 40 Area Sales Offices located all over the country. The Samsung manufacturing
complex housing manufacturing facilities for Colour Televisions, Colour Monitors,
Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung
‘Made in India’ products like Colour Televisions, Colour Monitors and
Refrigerators are being exported to Middle East, CIS and SAARC countries from
its Noida manufacturing complex.
Samsung India currently employs over 1600 employees, with around 18% of its
employees working in Research & Development.

SAMSUNG VISION
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the
right time and the right price. But beyond its role as a purveyor of quality products
in India, Samsung seeks to contribute to the economic growth of the country
though its export commitments and large scale production facilities generating
secured employment for hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production
know-how in our manufacturing facilities by introducing our Indian vendors to
our world class quality systems and helping them in improving them in their own
quality systems and production processes and setting benchmarks for the industry

both in terms of after sales service for our products, quality systems and
management techniques at our facilities or our products themselves.
At Samsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. We view ourselves not as an MNC
operating in India, but as an 'Indian Company' operating here, conforming to the
laws of the country and committed to working for the Indian community.

SAMSUNG TELEVISION

ONIDA
Onida was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in
Mumbai. In 1982, Onida started assembling television sets at their factory in
Andheri, Mumbai. Superior products and the combination of a distinctive voice, a
cutting-edge advertising strategy, and purposeful marketing ensured that Onida
became a household name. Over the years, Onida has strengthened its reputation
for the intelligent and pioneering application of technologies.
Onida Today
Onida today enjoys a strong equity among consumers making it one of the leading
brands in India. Our constant endeavor to introduce products of substance that offer
the very best in technology and the finest design have made Onida a leading player
in the electronics and entertainment business today.
Onida has recently made a foray in other household appliances including air-
conditioners, washing machines, DVDs, Plasma & LCD televisions and home
theatre systems.
For offices, Onida has also introduced state-of-the-art multi-media presentation
products.
The Network
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41
depots spread across India. MIRC Electronics shares are listed on the National and
Mumbai Stock Exchanges. The company enjoyed a market capitalization of
Rs.301.46 Cr. as on 31st March 2005.
The transition of Onida from a family-owned business to a professionally managed
company has largely been made possible by the vision of the Chairman &
Managing Director, Mr.G.L.Mirchandani.

ONIDA TELEVISIONS
COLOUR TELEVISION

LG 36
Samsung 28
Onida 18
Videocon 16
Others 2
Others
2%
Videocon
16%

LG
36%

Onida
18%

Samsung
28%
OBJECTIVES OF THE
STUDY
OBJECTIVES OF THE STUDY

• To analyze the television Market of Bhopal.


• To analyze the factors influencing the customers to choose a particular brand
of Television.
• To know the customers view towards Televisions of different brands.
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY

The Research is Exploratory Research. In the present Research I have collected


data through Survey of 100 customers

SAMPLE SIZE

100 respondents.

SOURCE OF INFORMATION:

Primary & Secondary Data was used.

SAMPLING METHOD

Percentage Method

SAMPLING PROCEDURE :
Close Ended Questionnaire are used.

SAMPLING TECHNIQUE
Convenient Sampling Method.

TOOLS OF ANALYSIS
I have used Questionnaire Method.

LIMITATIONS OF STUDY
• The respondents were limited and cannot be treated as the whole population.
• The respondents may be biased.
• Time was the major constraint.
• The accuracy of indications given by the respondents may not be consider
adequate
DATA ANALYSIS
&
INTERPRETATION
DATA ANALYSIS & INTERPRETATION

Q1. Which Television do you Have ?


Option Percentage of Respondents
LCD 28
CRT 72

Percentage of Respondents

72

80
28
60

40

20

0
LCD CRT

Interpretation:
28% of the respondents have LCD Television, 72% of the respondents have CRT
Television.
Q2. Which Brand of LCD / CRT Television do you Have ?
Option Percentage of Respondents
Samsung 24
LG 44
ONIDA 22
Videocon 10

Percentage of Respondents

44
50

40
24
22
30

20 10

10

0
Samsung LG ONIDA Videocon

Interpretation
24% of the employee say that they have Samsung LCD / CRT TV, 44% of the
respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.
Q3. Rate the following factors you consider are important for building brand
image.
Option Percentage of Respondents
Price 24
Clarity 6
Sound 10
Durability 18
Looks 8
Quality 34

Percentage of Respondents
34

35
24
30
25 18
20
10
15 8
6
10
5
0
Price Clarity Sound Durability Looks Quality

Interpretation:
24% of the respondent say Price is the factor which build brand, 6% say Clarity
builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say
Quality is the most important factor for building brand image.
Q4. What do you look for while purchasing a LCD / CRT Television? Please rank
in order of importance.
Option Percentage of Respondents
Comparative Advantage 36
Price 20
TV Advertisement 6
Scheme/Discount/Free Gift 20
Quality 18

Percentage of Respondents

36
40
35
30 20 20
25 18
20
15 6
10
5
0
Sc
C

Pr

TV

Q
om

ua
ic

he
Ad
e

l it
pa

y
ve

e/
ra

D
r
tiv

tis

is
e

c
em

ou
A

en
dv

nt
t
an

/F
re
ta

e
ge

G
ift

Interpretation:
36% consumers look out for comparative advantage while making a purchase.
Q5. Why you prefer a particular brand of LCD / CRT Television?
Option Percentage of Respondents
Known Product 20
Good Quality 24
Reasonable Price 22
More Value for Money 18
Other Reason 16

Percentage of Respondents

24
22
25 20
18
20 16

15

10

0
Known Good Quality Reasonable More Value Other
Product Price for Money Reason

Interpretation:
24% people say that good quality makes a brand preferable.
Q6. Which brand of LCD / CRT Television is best in terms of Price?
Option No. of Respondents
Samsung 24
LG 20
ONIDA 20
Videocon 36

No. of Respondents No. of Respondents

36

40
35 24
30 20 20
25
20
15
10
5
0
Samsung LG ONIDA Videocon

Interpretation:
24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
Q7. Which brand of LCD / CRT Television is best in terms of Clarity?
Option No. of Respondents
Samsung 28
LG 46
ONIDA 16
Videocon 10

No. of Respondents

46

50

40 28

30 16
10
20

10

0
Samsung LG ONIDA Videocon

Interpretation:
28% of the respondents say Samsung has very good clarity, 46% of the respondents
say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA
LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD /
CRT TV has best clarity.
Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?
Option No. of Respondents
Samsung 32
LG 34
ONIDA 16
Videocon 18

No. of Respondents

34
32

35
30
18
25 16
20
15
10
5
0
Samsung LG ONIDA Videocon

Interpretation:
32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34%
of the respondents say LG LCD / CRT Television is best in terms of Sound Quality,
16% of the respondents say ONIDA LCD / CRT Television is best in terms of
Sound Quality, 18% of the respondents say Videocon LCD / CRT Television is best
in terms of Sound Quality.
Q9. Which brand of LCD / CRT Television is best in terms of Durability?
Option No. of Respondents
Samsung 32
LG 34
ONIDA 14
Videocon 20

No. of Respondents

34
32

35
30 20
25
14
20
15
10
5
0
Samsung LG ONIDA Videocon

Interpretation:
32% of the respondents say Durability of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT TV, 14% of the respondents say
Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.
Q10. Which brand of LCD / CRT Television is best in terms of Performance ?
Option No. of Respondents
Samsung 24
LG 36
ONIDA 22
Videocon 18

No. of Respondents

36
40
35 24
22
30 18
25
20
15
10
5
0
Samsung LG ONIDA Videocon

Interpretation:
24% of the respondents say Samsung LCD / CRT Television is best in terms of
Performance, 36% of the respondents say LG LCD / CRT Television is best in
terms of Performance,22% of the respondents say ONIDA LCD / CRT Television is
best in terms of Performance.& 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Performance.
Q11. Which brand of LCD / CRT Television is best in terms of Features?
Option No. of Respondents
Samsung 24
LG 32
ONIDA 20
Videocon 24

No. of Respondents

32

35
24 24
30 20
25
20
15
10
5
0
Samsung LG ONIDA Videocon

Interpretation:
24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have
rated LG LCD / CRT as best in terms of its features, 20% of the respondents say
ONIDA LCD / CRT TV is best in terms features
Q12. Which brand of LCD / CRT Television is best in terms of Clarity?
Option No. of Respondents
Samsung 28
LG 46
ONIDA 16
Videocon 10

No. of Respondents

46

50

40 28

30 16
10
20

10

0
Samsung LG ONIDA Videocon

Interpretation:
28% of the respondents say Samsung has very good clarity, 46% of the respondents
say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA
LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD /
CRT TV has best clarity.
OBSERVATIONS
&
FINDINGS
OBSERVATIONS & FINDINGS
• 28% of the respondents have LCD Television, 72% of the respondents have CRT
Television.
• 24% of the employee say that they have Samsung LCD / CRT TV, 44% of the
respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.
• 24% of the respondent say Price is the factor which build brand, 6% say Clarity
builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say
Quality is the most important factor for building brand image.
• 36% consumers look out for comparative advantage while making a purchase.
• 24% people say that good quality makes a brand preferable.
• 24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
• 28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
• 32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34%
of the respondents say LG LCD / CRT Television is best in terms of Sound
Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in
terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Sound Quality.
• 32% of the respondents say Durability of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT TV, 14% of the respondents say
Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.
• 24% of the respondents say Samsung LCD / CRT Television is best in terms of
Performance, 36% of the respondents say LG LCD / CRT Television is best in
terms of Performance,22% of the respondents say ONIDA LCD / CRT Television
is best in terms of Performance.& 18% of the respondents say Videocon LCD /
CRT Television is best in terms of Performance.
• 24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have
rated LG LCD / CRT as best in terms of its features, 20% of the respondents say
ONIDA LCD / CRT TV is best in terms features.
• 28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
CONCLUSION
&
SUGGESTIONS
CONCLUSIONS

This project helped me tremendously in knowing how marketing activities are


carried out in a real situation. In classroom lectures, I was able to understand only
the theoretical work I have the practical experience about the marketing activities.
As far In my study I have found that maximum people prefer to buy LG LCD /
CRT TV as compared to other brands of LCD / CRT Television because of its
Sound system and features and performance. Inspite of Less price of other brands
of LCD / CRT TV people prefer LG LCD / CRT TV.

I found that people prefer LCD Televisions because of their attractive looks and
space required for keeping LCD Television is also very less.
SUGGESTIONS

• Companies must advertise their products heavily.


• Customers must be made aware about the features of LCD / CRT
Televisions.
• After sales services provided must be improved.
• More advertisement must be made to improve brand image.
• Attractive offers must be made by the company.
• Spares parts should be provided at low cost.
BIBLIOGRAPHY
BIBLIOGRAPHY
Books:

• Kotler, Philip., ’Marketing Management’ Prentice Hall Of India Pvt. Ltd.,


New Delhi.

• Kothari, C.R, ’Research Methodology’, Vishwa Publication., New Delhi

• Saxena, Rajan, ’Marketing Management’ Tata Mcgraw-Hill Publishing


Company Limited. New Delhi

Websites:

• www.lge.com

• www.videocon.co.in

• www.Onida.com

• www.samsung.com/in
ANNEXURE
QUESTIONNAIRE
Name : _____________________________________
Address : _____________________________________
Contact No. : _____________________________________

Q1. Which Television do you have?


a. LCD / CRT b. CRT
Q2. Which Brand of LCD / CRT Television do you have?
a. Samsung b. LG
c. ONIDA d. Videocon
Q3. Rate the following factors you consider are important for building brand
Image.
a. Price b. Clarity c. Sound
d. Durability e. Looks f. Quality
Q4. What do you look for while purchasing a LCD / CRT Television? Please
rank in order of importance?
a. Comparative Advantage b. Price
c. TV Advertisement d. Scheme/Discount/Free Gift
e. Quality
Q5. Why you prefer a particular brand of LCD / CRT Television?
a. Known Product b. Good Quality
c. Reasonable Price d. More Value for Money
e. Other Reason
Q6. Which brand of LCD / CRT Television is best in terms of Price?
a. Samsung b. LG
c. ONIDA d. Videocon
Q7. Which brand of LCD / CRT Television is best in terms of Clarity?
a. Samsung b. LG
c. ONIDA d. Videocon
Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?
a. Samsung b. LG
c. ONIDA d. Videocon
Q9. Which brand of LCD / CRT Television is best in terms of Durability?
a. Samsung b. LG
c. ONIDA d. Videocon
Q10. Which brand of LCD / CRT Television is best in terms of Performance?
a. Samsung b. LG
c. ONIDA d. Videocon
Q11. Which brand of LCD / CRT Television is best in terms of Features?
a. Samsung b. LG
c. ONIDA d. Videocon
Q12. Which brand of LCD / CRT Television is best in terms of Clarity?
a. Samsung b. LG
c. ONIDA d. Videocon

________________________________________________________________________